# Style Map — Bert.forsale

Last updated: 2026-05-25

## Site

- URL: https://bert.forsale
- Platform: WordPress + WooCommerce + Stripe
- Lane: store / commercial hub

## Current public sample

The site currently returns a maintenance page:

```text
Maintenance in progress
Something good is coming.
This site is currently down for scheduled maintenance.
It won't be long — check back soon.
In a hurry? Reach me at bert@bertmahoney.com
— Bert
bert.forsale
```

## Current status

Not enough public content is available yet for a full evidence-based style map.

This file is a preliminary direction based on Bert's stated purpose for the site:

- sell software
- sell art
- eventually sell more creative work
- WooCommerce + Stripe checkout

## Provisional editorial identity

Bert.forsale should feel like Bert selling his own work without sounding like generic ecommerce copy.

It should combine:

- clear commercial function
- personal provenance
- trust
- handmade/artistic specificity
- low-hype software descriptions
- privacy and data ownership values where relevant

## Voice direction

- direct
- human
- low-hype
- transparent
- personal without being confusing at checkout
- practical when selling software
- story-rich when selling art

## Store copy principles

For every product page, include:

- what it is
- who it is for
- what problem/desire it serves
- what the buyer receives
- constraints/requirements
- refund/support expectations
- privacy/data notes if software
- shipping/fulfillment notes if physical art

## Special confidentiality rule for unreleased software

Do not publish product names, screenshots, feature specifics, market angles, implementation details, or pricing strategy until Bert explicitly approves launch/public copy.

Before launch, safe language can refer to:

- upcoming software tools
- small utilities
- local-first workflows
- creative/productivity tools

## WooCommerce / Stripe caution

The technical maintenance agent must treat this site as high-risk:

- no payment settings changes without explicit approval
- no product edits without explicit approval
- no checkout flow changes without explicit approval
- no customer data exposure

## SEO direction, provisional

Future keyword clusters may include:

- Bert Mahoney art
- handmade artwork
- artist designer technologist
- local-first software tools
- privacy-first creative tools
- digital tools for creators

Need real product/art catalog before finalizing.