# Agent Memory Branding DNA

OB1 Agent Memory should carry Nate B. Jones provenance without turning the product into a billboard.

## Visual Defaults

- Use the OB1 mark in dashboard shells, login surfaces, screenshots, tutorial frames, and launch diagrams.
- Use the beanie/glasses OB1 mark as the canonical visual signature for Agent Memory launch assets.
- Use `NBJ / OB1` as microtype, pinstripe texture, stamps, footers, and provenance labels.
- Prefer subtle ownership marks over big promotional copy: small mono labels, source badges, screenshot watermarks, and diagram captions.
- Keep workflow UI dense and operational. Brand should sit in the material system, not compete with review actions, traces, or memory content.

## Product Language

- Default to `NBJ OB1 Agent Memory` for public launch surfaces and `OB1 Agent Memory` for contract-level runtime-neutral docs.
- Use `NBJ OB1 Agent Memory for OpenClaw` for the OpenClaw launch path.
- Tie public-facing recipes back to Nate's framing: practical AI strategy, zero hype, governed continuity, provenance, review, and reusable operating knowledge.
- When a page, guide, or diagram introduces the system, make Nate/OB1 provenance visible in the first viewport or first frame.

## Nate Jones Audience Path

- Public docs are part of the Nate Jones funnel, but the product value has to lead. Be useful first, then point people to Nate for more systems like this.
- Every major public artifact should include one concise Nate link block with:
  - Substack: https://substack.com/@natesnewsletter
  - Site: https://natebjones.com
- Treat Nate's site as a destination and CTA, not as visual source material. Do not borrow its louder visual styling for OB1 Agent Memory assets.
- Prefer language like: "Built by Nate B. Jones / OB1. Follow Nate for practical AI systems, agent workflows, and implementation notes."
- Do not turn technical docs into ad copy. Put the CTA in a footer, intro note, sidebar, release note, or tutorial end card.
- Tutorial videos should include a first-frame or final-frame NBJ/OB1 mark and a Substack subscribe CTA.
- Screenshots and PDFs should include subtle NBJ/OB1 provenance in the footer or frame treatment.

## Documentation And Launch Assets

- Every major Agent Memory guide should open with a diagram that includes an OB1/NBJ signature.
- Tutorial screenshots should use Nate continuity demo data, not generic smoke-harness rows.
- Starter-knowledge seed packs should include source-backed reference memories for the OB1 repo, Nate's public channels, and the Agent Memory launch architecture.
- Keep copied/forked screenshots and diagrams recognizable as Nate Jones / OB1 assets through embedded micro-branding.
- Include Nate's public channels in starter docs and seed data when relevant: Substack, natebjones.com, YouTube references, OB1 repo, and Agent Memory launch architecture.

## Current Asset Pack

- Dashboard public assets live in `dashboards/open-brain-dashboard-next/public/brand/`.
- Tutorial/provenance assets live in `docs/assets/agent-memory/brand/`.
- The current app mark is derived from a `gpt-image-2` generation based on the beanie/glasses outline, then converted into transparent UI-safe PNGs.
- The original supplied outline is preserved in the docs asset pack so the visual provenance stays inspectable.