Emily: You’ve said that JJCS is a mission driven organization, that you want newspapers (in whatever form – digital, etc) to be the center of their communities. What’s your vision of a new incarnation?

To answer this question it is important not to be sidetracked by technology. Technology will change and even JReporter will one day seem quaint.

The answer is best answered in terms of services the organization provides to its audience,

A newspaper needs to serve its community -- trite, I know. This means provide information about the community (physical or special interest) as a trusted source. The information must be of interest to the community and must encourage the voices of the community to be heard.

In today’s world, I can suggest the technologies to encourage all of this, but technology is only the medium.

Our slogan is ‘‘where the community comes to learn about itself.’’ ™ I believe so very strongly that newspapers must be that place that we trade marked the slogan so we can out all of our efforts behind this. JReporter is just a tool to help news organizations return there.