I began blogging earlier this year and have begun learning about the Blogger/Google analytic function. It interests me, what topic searches bring people to my blog. I haven't set specific goals for my volunteer social media activity; I appreciate when people "Like" my Facebook page but haven't yet explored "insights" in depth.

One of the best tools I've found is the Google mention alerts. I can specify keywords and get an email every time Google detects that word used on the Internet. Another tool I used when I was PIO was the Yahoo! News keyword search for "Toastmasters." It gave me an idea what sorts of press releases were being submitted by other PIOs.