<a title="Grist" href="http://www.grist.org/" target="_blank">Grist</a> describes itself as “a beacon in the smog.” A nonprofit funded by foundations, donations and advertising, it says of itself:
<blockquote>You know how some people make lemonade out of lemons? At Grist, we’re making lemonade out of looming climate apocalypse.  It’s more fun than it sounds, trust us!</blockquote>
“Grist has been dishing out environmental news and commentary with a wry twist since 1999 — which, to be frank, was way before most people cared about such things. Now that green is in every headline and on every store shelf (bamboo hair gel, anyone?), Grist is the one site you can count on to help you make sense of it all.

“At Grist, we take our work seriously, but we don’t take ourselves too seriously. Because of the many things this planet is running out of, sanctimonious tree-huggers ain’t one of them.”

Despite that lightheartedness, Grist and its founder and CEO, Chip Giller, have received national recognition for their work. <a title="Grist" href="http://www.cjr.org/the_news_frontier_database/2011/01/grist.php" target="_blank">The CJR News Frontier Database says</a> Grist “reaches about 800,000 individuals per month through its website, e-mails, and avid use of social media. The site was on pace to spend $3 million in 2010, about $500,000 of which comes from corporate ads and sponsorships, $300,000 from reader donations, and the balance from philanthropic foundations.”