Anne, at the JA, we are just embarking on the LinkedIn outreach strategy. We are looking into following different discussions and groups and participating in those conversations. We also post all new content to our company page: http://www.linkedin.com/company/journalism-accelerator

Ali: As far as tracking goes, at the JA, we have a spreadsheet system set up. Each day I collect interaction data from the Twitter interface (Retweets, mentions, favorites, etc) and log it and systematically reply to each. I then compile a weekly report gauging sentiment and messaging success.