Thanks, Joe. The time horizon is critical, as is being aggressive about how rapid that proposed exit date arrives. On the other hand, I recently started work with a startup whose exit strategy is on a 100-year delta - but his horizon for evaluating whether or not he's on course is every 100 days. His company has benchmarks that they watch daily (hourly) but every 100 days, there's a cold-eyed deep dive with his board and investors. If they're on course, great; if not, it's time to recalculate the 100-year plan. I like that blend of long-term vision and incremental benchmarks.