JA - Thanks for the invite to weigh in! As a former newsroom manager, I was frustrated with the lack of social media tools made specifically for newsrooms. That's why we created SocialNewsDesk.com. It's a complete social media management system made specifically for newsrooms. We focus on best practices, user-access security and creating tools that really work in a newsroom environment. The SocialNewsDesk suite includes dashboard social management as well as a full suite of Timeline Apps. There are demos of the apps at http://www.facebook.com/socialnewsdesk.