I think that's a great strategy, Nicole. We encourage our clients to pull a report every morning showing the prior day's social media data. From there, they can easily see what posts (topics) got the most engagement and sent the most traffic to their website. Often, you can find a great follow up story when you look at the numbers. And you can also start to be more strategic in general with the types of news you post on Facebook and Twitter. You'll be able to use that data to make informed, editorial decisions about what content you want to post to social media and why.