Evidence that local audiences want hard news, how to collaborate with an eye on your bottom line, a new US law opens new funding opportunities, and tales from the shifting ad landscape.

<a href="http://www.pbs.org/mediashift/2012/04/collaborating-for-dollars-how-to-raise-revenue-with-others115.html">Collaborating for Dollars: How to Raise Revenue With Others</a>
Practical tips on how collaborating can earn revenue. Make the pie bigger. Get everyone involved to promote and distribute. “Increase efficiencies and decrease costs.”

<a href="http://www.nytimes.com/2012/04/16/business/media/pandora-courts-local-advertisers-by-reaching-a-narrow-audience.html">Pandora Courts Local Advertisers, by Offering Well-Defined Listeners</a>
Pandora challenges local radio where it hurts, telling local advertisers that tracking internet radio listeners delivers far more data than terrestrial broadcasters ever can.

<a href="http://streetfightmag.com/2012/04/19/engage-hyperlocal-hard-news-enthusiasts/">How to Engage Hyperlocal ‘Hard’ News Enthusiasts</a>
New Pew report reveals plenty of people want hard news on local issues. Street Fight says “hyperlocal sites should not look at hard news as journalistic broccoli.”

<a href="http://techcrunch.com/2012/04/22/niche-content-tips/">How Niche Content Sites Can Build And Keep Audiences</a>
CraftGossip founder tells the backstory of this highly successful site, with embedded takeaways any niche publisher can borrow.

<a href="http://streetfightmag.com/2012/04/16/startup-crowdfunding-gets-legal-what-it-means-for-hyperlocals/">US Legalizes Startup Crowdfunding - What It Means for Hyperlocals</a>
The “game changer” JOBS law will open new funding opportunities for startups, including publishers, once all the rules are written. Jump-start your knowledge of crowdfunding basics now.

<a href="http://radar.oreilly.com/2012/02/monetization-in-publishing-toc-2012.html">Business models to monetize publishing in the digital era</a>
Practical for publishers: an in-depth breakdown of revenue models, including subscriptions and freemium content.

<a href="http://allfacebook.com/facebook-advertising-rates-2_b86020">Facebook Advertising Rates Skyrocket, CPM Up 41%</a>
Demand pushes up what advertisers will pay on Facebook: “The cost per fan acquired has increased across all territories...” Could this suggest ad rates creeping up across the Web?

<a href="http://adage.com/article/special-report-digital-conference/social-media-tumblr-announces-foray-paid-ads/234214/">Tumblr Announces First Foray Into Paid Advertising</a>
Tumblr turns toward earning revenue from ads, a change from the microblog’s beginnings. Founder David Karp says Google and FB ads “lack creativity.”