A handy short list to up accuracy in reporting, building brand with your enemy, and a UK take on the big brand of news. Plus: A truly interactive paper that builds new tech right into the old.

<h4><span style="color: #469ced;">Tools &amp; Tactics</span></h4>
<blockquote class="twitter-tweet"><p>Prompted by @<a href="https://twitter.com/mallarytenore">mallarytenore</a>'s piece on misspelling names, I re-share @<a href="https://twitter.com/craigsilverman">craigsilverman</a>'s accuracy checklist: <a href="http://t.co/aI6Esq63" title="http://scr.bi/dI1rCp">scr.bi/dI1rCp</a></p>&mdash; Steve Buttry (@stevebuttry) <a href="https://twitter.com/stevebuttry/status/204556981841838083" data-datetime="2012-05-21T12:59:19+00:00">May 21, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Tips &amp; Techniques</span></h4>
<blockquote class="twitter-tweet"><p>RT @<a href="https://twitter.com/kevglobal">kevglobal</a>: Message to advertisers - farewell newspapers, hello newsbrands <a href="http://t.co/SA05nQP8" title="http://zite.to/Ll7CCu">zite.to/Ll7CCu</a> via @<a href="https://twitter.com/zite">zite</a> <a href="https://twitter.com/search/%2523fb">#fb</a> <a href="https://twitter.com/search/%2523gmujournalism">#gmujournalism</a></p>&mdash; Steve Klein (@steveklein) <a href="https://twitter.com/steveklein/status/204555119537299456" data-datetime="2012-05-21T12:51:55+00:00">May 21, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Innovation &amp; Experiments</span></h4>
<blockquote class="twitter-tweet"><p>Good morning! A "smart" newspaper? They are working on it in the UK <a href="http://t.co/8N6mLph8" title="http://nie.mn/JiobU9">nie.mn/JiobU9</a></p>&mdash; Nieman Lab (@NiemanLab) <a href="https://twitter.com/NiemanLab/status/204557497636364290" data-datetime="2012-05-21T13:01:22+00:00">May 21, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">People &amp; Collaboration</span></h4>
<blockquote class="twitter-tweet"><p>Broadcasters file to block <a href="https://twitter.com/search/%2523FCC">#FCC</a> decision to move political ad purchase info online <a href="http://t.co/teQPj2At" title="http://reporting.sunlightfoundation.com/2012/nab-files-lawsuit-block-transparency-political-ads/">reporting.sunlightfoundation.com/2012/nab-files…</a> CC @<a href="https://twitter.com/rmack">rmack</a> @<a href="https://twitter.com/emilybell">emilybell</a> @<a href="https://twitter.com/EllnMllr">EllnMllr</a></p>&mdash; Columbia Jrn Review (@CJR) <a href="https://twitter.com/CJR/status/205040538297176064" data-datetime="2012-05-22T21:00:48+00:00">May 22, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Reports &amp; Articles</span></h4>
<blockquote class="twitter-tweet"><p>MT @<a href="https://twitter.com/ShaunaCausey">ShaunaCausey</a> Good read: The Smartest Companies Collaborate With Anyone, Even Enemies <a href="http://t.co/vG5fixPt" title="http://bit.ly/Jaor42">bit.ly/Jaor42</a></p>&mdash; AccelerateJournalism (@journaccel) <a href="https://twitter.com/journaccel/status/205026573420732416" data-datetime="2012-05-22T20:05:18+00:00">May 22, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>