David's stressing of how geo-tagging can extend the ordinarily very short tail of news stories -- a day or even less -- is very important, and from a revenue as well as user-interest point of view. Regarding technology and revenue, both David and Michael talked about how technology makes the advertiser not just the hyperlocal publisher's client but partner. With tech tools, the publisher empowers the advertiser to be able to connect with consumers more widely and deeply. This partnering doesn't always result in more revenue for the publisher, but it enhances his/her relationships with advertisers, and this can't help to mutually beneficial long term.