Weighing in a year later, but this is ALWAYS a hot topic in the non-profit world. I recently found this essay on the WSJ (http://on.wsj.com/Qa0gWq) that touches on a similar subject, specifically about the slack we cut for corporations and their marketing strategies while holding non-profit organizations to extremely high standards in fundraising and development. NP leaders focus on creating quality programs yet aren't always given the resources required to make a significant impact. It requires a change in public perception but I believe it might be worth the overhaul if we want to create positive change.