KING 5’s <a href="http://www.king5.com" target="_blank">website</a> reflects its newscasts and is an audience leader,  but it has not yet broken new ground online. That could change because  the station <a href="http://www.king5.com/community/news-releases/KING-5-Hires-Director-of-Digital-Media-97515184.html" target="_blank">hired</a> Mark Briggs as director of digital media in July  2010.

Briggs is a journalist-turned-entrepreneur. He is the author of two  books, “Journalism 2.0” and “Journalism Next,” with a third book on  entrepreneurism in journalism in the works.