Again, I think this comes down to goals. Generic social media tools can work very well for one person, but they fall short for newsrooms with a large team and multiple social accounts. Newsrooms using SocialNewsDesk are looking to centralize and standardize their workflow. Our platform helps managers enforce best practices and hold the newsroom staff accountable by literally reminding the staff to follow certain best practices (like not posting too much or too little and always including a link). SocialNewsDesk is also more than a posting platform. We provide a full suite of customizable, sponsorable Facebook Apps... from Contests to Elections etc. Here are a few examples:

News Content App: http://www.facebook.com/KPRC2/app_415466018504044
Fan Tally App: http://www.facebook.com/KPRC2/app_492944787398386
Elections App: http://www.facebook.com/WJXT4TheLocalStation/app_379557495442261
Contest App: http://www.facebook.com/KPRC2/app_162239813900394