Thanks Nicole.  I was reading up on the analytics and brand-tracking convo above and one thing we struggle with here at The O is how to organize, prioritize and store social media analytics over time.  With Twitter's API generally being limited to 7 days back and Facebook's newer limitation of the 90 day window -- it is hard to find the time to pull together and analyze our many types of social media daily or even weekly.  Any suggestions? Nicole, how do you typically store Journalism Accelerator's RTs and mentions?