This article is a really helpful mini-education for current and would-be hyperlocal publishers.  One of the most important points made is that "publishing businesses are rooted in community connection."  That could not be more true.  At TheAlternativePress.com we are embedded in our communities - - not just providing news, speaking with businesses about their marketing, having reporters on the ground etc. - - we're deeply involved in our communities.  I'm President-Elect of the local Rotary club, I volunteer on the Y's Advancement Committee, I'm on the Board of four different business associations, and our reporters, columnists, marketing consultants, advisory board members, and executive board members are similarly involved.   Hyperlocal is not just about talking the talk regarding being local - - it's about walking the walk.