Useful impressions insight for anyone wanting eyeballs. Congrats to SFPP, and the IRS! A J-school innovates; a newsroom wants new skills, but old depth. And three news org models to compare.

<h4><span style="color: #469ced;">Tools &amp; Tactics</span></h4>
<blockquote class="twitter-tweet"><p>.@<a href="https://twitter.com/localyokelmedia">localyokelmedia</a> breaks down the anatomy of an ad impression, helpful 411<a href="http://t.co/fPsgSx7Y" title="http://bit.ly/OMCtvD">bit.ly/OMCtvD</a> <a href="https://twitter.com/search/%23bxb12">#bxb12</a> @<a href="https://twitter.com/journaccel">journaccel</a> <a href="https://twitter.com/search/%23RJI">#RJI</a></p>&mdash; lisa skube (@lskube) <a href="https://twitter.com/lskube/status/246627675559583744" data-datetime="2012-09-14T15:13:14+00:00">September 14, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Tips &amp; Techniques</span></h4>
<blockquote class="twitter-tweet"><p>What's the best model for a digital news business? <a href="http://t.co/R7Q9Kdw1" title="http://flpbd.it/luCir">flpbd.it/luCir</a></p>&mdash; Neil Budde (@neilbudde) <a href="https://twitter.com/neilbudde/status/245341400265273344" data-datetime="2012-09-11T02:02:02+00:00">September 11, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Innovation &amp; Experiments</span></h4>
<blockquote class="twitter-tweet"><p>Mercer University is adapting the medical-residency concept to journalism education in partnership with local media<a href="http://t.co/gnk8ldtG" title="http://www.abpnews.com/culture/media-and-arts/item/7794-mercer-launches-journalism-experiment#.UE6OGmjyZ6M">abpnews.com/culture/media-…</a></p>&mdash; ABP News (@abpnews) <a href="https://twitter.com/abpnews/status/245522141989199873" data-datetime="2012-09-11T14:00:14+00:00">September 11, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">Reports &amp; Articles</span></h4>
<blockquote class="twitter-tweet"><p>“@<a href="https://twitter.com/niemanlab">niemanlab</a>: Has the 501(c)(3) logjam for nonprofit news orgs let up? Optimism from San Francisco Public Press <a href="http://t.co/dEvr6hEo" title="http://nie.mn/SBdyuP">nie.mn/SBdyuP</a>” <a href="https://twitter.com/search/%23bxb12">#bxb12</a></p>&mdash; Kathleen Majorsky (@mediamaj) <a href="https://twitter.com/mediamaj/status/248502695588134912" data-datetime="2012-09-19T19:23:54+00:00">September 19, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

<h4><span style="color: #469ced;">People &amp; Collaboration</span></h4>
<blockquote class="twitter-tweet"><p>Attn journos:"Meredith Artley: Here’s what we look for when we hire young journalists, j-school grads or not <a href="http://t.co/pf5sSzY4" title="http://nie.mn/QQWMgj">nie.mn/QQWMgj</a> @<a href="https://twitter.com/niemanlab">niemanlab</a></p>&mdash; Terri Ogan (@Terriogan) <a href="https://twitter.com/Terriogan/status/246262294445699072" data-datetime="2012-09-13T15:01:20+00:00">September 13, 2012</a></blockquote>
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>