The biggest lesson I have learned in earning now some $160,000 in local digital display advertising off my beat soccer site http://norwichcity.myfootballwriter.com since 2006 is that we, as journalists, need to RE-collaborate again with our ad sales colleagues - those whose daily work flows and skill sets were a complete mystery to us on the editorial floor. Person-to-person sales remains as key to our future well-being - particularly in that prized local space - as it ever has done which is why we've now put a collaborative sales tool at the heart of our new platform, https://beta.addiply.com. Let Batman the Reporter pal up again with Robin the ad rep in a simple and transparent manner that befits the age...