This week: Changing the GOP game again, Newt Gingrich wins the South Carolina primary. New Yahoo CEO Scott Thompson announced "small, across-the-board" layoffs. And Wikipedia,  Reddit and many others blacked out their sites for a day, winning at least a delay to SOPA legislation in Congress.

<h4>Tools &amp; Tactics</h4>
<blockquote class="twitter-tweet"><p>Book Publishing: Not Your Mom’s Marketing Strategy <a href="http://t.co/lkvyrSwG" title="http://ow.ly/8xB9s">ow.ly/8xB9s</a> <a href="https://twitter.com/search/%2523SoCon12">#SoCon12</a></p>&mdash; Sustain Journalism (@CSJournalism) <a href="https://twitter.com/CSJournalism/status/159694082099249152" data-datetime="2012-01-18T17:50:10+00:00">January 18, 2012</a></blockquote>
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<h4>Tips &amp; Techniques</h4>
<blockquote class="twitter-tweet"><p>Check out this post about how to get started with training a new ad sales rep: <a href="http://t.co/p7Itfr9a" title="http://bit.ly/zWPfkU">bit.ly/zWPfkU</a> <a href="https://twitter.com/search/%2523bxb11">#bxb11</a></p>&mdash; blockbyblock (@mybxb) <a href="https://twitter.com/mybxb/status/159329448460693504" data-datetime="2012-01-17T17:41:15+00:00">January 17, 2012</a></blockquote>
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<h4>Innovations &amp; Experiments</h4>
<blockquote class="twitter-tweet"><p>RT @<a href="https://twitter.com/knightfdn">knightfdn</a> | Establishing a culture of continuous change & learning in newsrooms <a href="http://t.co/1m5AGNwH" title="http://kng.ht/Ah7b4L">kng.ht/Ah7b4L</a></p>&mdash; SaveTheNews (@SaveTheNews) <a href="https://twitter.com/SaveTheNews/status/158958832641507328" data-datetime="2012-01-16T17:08:33+00:00">January 16, 2012</a></blockquote>
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<h4>Reports &amp; Articles</h4>
<blockquote class="twitter-tweet"><p>Soon Your TV Will Watch You, Too <a href="http://t.co/2PIEJ0ih" title="http://j.mp/x04kw8">j.mp/x04kw8</a> <a href="https://twitter.com/search/%2523newspapers">#newspapers</a> <a href="https://twitter.com/search/%2523in">#in</a> <a href="https://twitter.com/search/%2523journalism">#journalism</a></p>&mdash; Jeff Hartley (@jeffreylhartley) <a href="https://twitter.com/jeffreylhartley/status/160089232998801408" data-datetime="2012-01-19T20:00:22+00:00">January 19, 2012</a></blockquote>
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<h4>People &amp; Collaboration</h4>
<blockquote class="twitter-tweet"><p>Huge. J school deans back media transparency rule. N/western, Columbia, Az, Mo, NC, Tex, Syracuse, USC, Harv., Berkeley <a href="http://t.co/9ACexXsK" title="http://tinyurl.com/86mvyqm">tinyurl.com/86mvyqm</a></p>&mdash; stevenwaldman (@stevenwaldman) <a href="https://twitter.com/stevenwaldman/status/159755265816788993" data-datetime="2012-01-18T21:53:18+00:00">January 18, 2012</a></blockquote>
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