You're absolutely right, Nicole. When it's one person posting to Facebook/Twitter - it's not too complicated. But when you have multiple people posting to multiple accounts...then it starts to get more difficult to manage. We do a few things at SocialNewsDesk to help our clients with this: 1) Keeping track of who posts what. We encourage our clients to give everyone in the newsroom his/her own Username and Password (and we allow unlimited users). Then, inside our SND Dashboard, newsrooms can see exactly who posted what so managers can hold staff accountable and give additional training when needed. 2) Accountability Reports. We allow managers to download reports that show everything a certain user has posted over a period of time as well as all of the associated analytics regarding the engagement those posts received. 3) User-Level Access Control. In large newsrooms, one of the biggest challenges is how to manage the Anchor and Reporter's Facebook/Twitter accounts along with everything else. I wrote a few articles on this: http://bit.ly/MBETL7 , http://bit.ly/NMrVPd