<h3 style="text-align: left;">Quotable Moments</h3> Quick takes, capturing earned insight  from publishers day-to-day discoveries shared in the JA’s two-day forum on increasing revenue. Wise quotes from these experienced folks, to inspire a conversation or words worthy of taping on your office wall. Want to respond? <strong>Click on the first few words to read the full comment in context, patiently allowing the page to render and deliver you in line, on point.</strong>

To free the conversation up to evolve over time, the forums remain open, so you can add your thoughts to the comment thread as the topics tackled continue to unfold. Or if you would rather go direct to a dialogue. <strong>Find background and ways to connect with any of these publishers. Just click on a name</strong> and jump to that person’s JA profile. You might also want to check out <a href="http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing/" target="_blank">Emerging Practices</a> around a range of revenue-accekerating options from advertising to underwriting, How-Tos of Basic Business Practices, or <a href="http://www.journalismaccelerator.com/blog/emerging-revenue-practices-and-basic-business-how-tos-the-collective-wisdom-of-local-and-niche-publishers/#philosophical-discussions" target="_blank">Philosophical Discussions</a>, all distilled out of the two-day JA revenue forum.<!--more-->
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1592" target="_blank">There is a single philosophy</a> that can help local news publishers succeed: Content is NOT king; it is queen. The point is that community building is king.</h4>
– <span style="font-style: italic; font-size: 12px;"><a href="../members/mikegreen/" target="_blank">Mike Green</a>, media innovator</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1566" target="_blank">How many clicks would you get</a> on a newspaper ad?</h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/jeremysapienza/" target="_blank">Jeremy Sapienza</a>, BushwickBK</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1570" target="_blank">Major media needs to think about partnering with us</a>, not the other way around.</h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/hal990/" target="_blank">Hal Goodtree</a>, Cary Citizen<a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1515" target="_blank"></a></span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1515" target="_blank">Only do what you can afford to do</a>, and only do it when you can afford to do it.</h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/nedberke/" target="_blank">Ned Berke</a>, Sheepshead Bites</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1511" target="_blank">When building an online community</a>, offline relationships drive that in every possible way in my world.</h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/emilylowrey/">Emily Lowrey</a>, Magic City Post</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1497" target="_blank">One of the fundamental lessons that’s emerging</a> is that it’s nearly impossible to make a living solely creating content.</h4>
<span style="font-style: italic; font-size: 12px;"><span style="font-style: italic; font-size: 12px;">– <a href="../members/dangrech/" target="_blank">Dan Grech</a>, WPRN </span></span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1513" target="_blank">Distribution of said content</a> is the key to advertising support and success.<span style="font-style: italic; font-size: 12px;"> </span></h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/johnpgarrett/">John Garrett</a>, Community Impact Newspaper</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1470" target="_blank">With money</a>, you can find the right talent. But how to get enough money?</h4>
<span style="font-style: italic; font-size: 12px;">– <a href="../members/jeremysapienza/" target="_blank">Jeremy Sapienza</a>, BushwickBK</span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1486" target="_blank">That ‘customers for my products’ strategy</a> doesn’t work so well anymore. We found a problem in the market, and we offered a solution for it.</h4>
<span style="font-style: italic; font-size: 12px;"><span style="font-style: italic; font-size: 12px;">– <a href="../members/emilylowrey/" target="_blank">Emily Lowrey</a>, Magic City Post</span> </span></blockquote>
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<h4><a href="../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1609" target="_blank">We find that it is extremely hard to subsist on display advertising</a> and have never tried to do so!</h4>
<span style="font-style: italic; font-size: 12px;"><span style="font-style: italic; font-size: 12px;">– <a href="../members/bbuderi/" target="_blank">Bob Buderi</a>, Xconomy</span></span></blockquote>
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<h4><a href="../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1626" target="_blank">Too many publishers assume</a> that because advertising has been a part of the revenue to support news mix before that it will continue to do so.</h4>
<span style="font-style: italic; font-size: 12px;"><span style="font-style: italic; font-size: 12px;">– <a href="../members/kljdavis/" target="_blank">Kevin Davis</a>, Investigative News Network</span></span></blockquote>
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<h4><a href="../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1562" target="_blank">Key insight</a>: one revenue stream alone will not support your hyperlocal.</h4>
<span style="font-style: italic; font-size: 12px;"><span style="font-style: italic; font-size: 12px;">– <a href="../members/hal990/" target="_blank">Hal Goodtree</a>, Cary Citizen </span></span></blockquote>