HI Mike: I agree with much of what you say

You describe three news/ information providers that use different media to deliver information to a target “news” audience – investigative news.

By collaborating, they’re working together to make a bigger pie to attract a larger audience and collect the revenue streams attached to them. But undoubtedly the news providers will feel competitive when it comes to dividing up the “winnings,” i.e. any ad revenue, grant funding etc.

The hard work of collaboration is for each player to know honestly the added value they bring to the table. The hard work continues when the newsrooms come together to figure out the agreements/ rewards equation that works fairly.

Undoubtedly newsrooms aren’t accustomed to thinking collaboratively this way.  In some newsrooms where I’ve worked, internal competition among the sections of the news “paper” was almost as bad as external competition.

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