A new sort of collaboration: In a couple of weeks, Ashoka and the Christian Science Monitor will launch a pilot project that links the Monitor's journalistic content with Ashoka’s Changemakers (changemakers.com) platform for engagement. Monitor readers will see "Make change" buttons on selected stories, leading them to a co-branded platform on the Changemakers site, where they'll be presented with a portfolio of engagement opportunities related to the original story — everything from “Read more” to “participate in a chat” to “get involved in this online competition.” Or ultimately, “Start your own project,” with a suite of online tools and resources. And all this activity will be measurable. The big idea is to create a new, higher-value relationship between publisher and audience, driving new value for sponsors -- and introducing new visitors to the changemaking realm.