Two hunters go on a hunting trip for bears. They go to the cabin; have a few laughs over whiskey the night before the big hunt. In the morning one bear hunter wakes up and hears his friend's yells approaching "open the door! open the door!", the hunter in the cabin opens the door to see his friend running towards the cabin with a 1000lb grizzly right behind him. As the friend runs in the cabin and through the back door he mentions: " I caught it now you kill it".

You want to be the hunter with the bear running behind, and you want your salesforce and channel partners to be the hunter in the cabin.

I would have to agree with Rick, basically as a journalist who has your hair on fire and is juggling chainsaws you probably dont want to have to live the the "follow through" of finalizing the sale. It would be a great service if an outside sale team could take the valuable leads from the established hyperlocal indie publisher, who knows the community, and follow through.