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(8876, 3, '2012-03-21 10:17:41', '2012-03-21 17:17:41', 'Creativity awarded: political climate illuminated by open data mapping & success across the spectrum of non & for profit news sites. Plus, a cautionary tale for hyperlocal publishers.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>The power of <a href=\"https://twitter.com/search/%2523opendata\">#opendata</a>: mapping project shows all the colors of American political scene <a href=\"http://t.co/YfsiOyiO\" title=\"http://kng.ht/y02DyD\">kng.ht/y02DyD</a> <a href=\"https://twitter.com/search/%2523sunshineweek\">#sunshineweek</a></p>&mdash; Knight Foundation (@knightfdn) <a href=\"https://twitter.com/knightfdn/status/177829290493231106\" data-datetime=\"2012-03-08T18:53:01+00:00\">March 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Check out Editor &amp; Publisher\'s list of 10 newspapers doing it right <a href=\"http://t.co/cMZ8VOq8\" title=\"http://ow.ly/9Bpwm\">ow.ly/9Bpwm</a> <a href=\"https://twitter.com/search/%2523rjcmedia\">#rjcmedia</a></p>&mdash; Jon Funabiki (@funabiki) <a href=\"https://twitter.com/funabiki/status/179230265489625089\" data-datetime=\"2012-03-12T15:39:59+00:00\">March 12, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>More recipes for success of nonprofit news ventures <a href=\"http://t.co/G2bzSglz\" title=\"http://kng.ht/zJPkGg\">kng.ht/zJPkGg</a> (via @<a href=\"https://twitter.com/EricNewton1\">EricNewton1</a> @<a href=\"https://twitter.com/knightfdn\">knightfdn</a>) <a href=\"https://twitter.com/search/%2523philanthropy\">#philanthropy</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Jose Zamora (@jczamora) <a href=\"https://twitter.com/jczamora/status/180034525227794432\" data-datetime=\"2012-03-14T20:55:50+00:00\">March 14, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New @<a href=\"https://twitter.com/KDMC\">KDMC</a>: Highlights from @<a href=\"https://twitter.com/newsfromINN\">newsfromINN</a> report on audience and revenue development for nonprofit news sites.<a href=\"http://t.co/V0oZiCmj\" title=\"http://bit.ly/zZsMnK\">bit.ly/zZsMnK</a></p>&mdash; Michele Mclellan (@michelemclellan) <a href=\"https://twitter.com/michelemclellan/status/180034426640666626\" data-datetime=\"2012-03-14T20:55:26+00:00\">March 14, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>What Every Local <a href=\"https://twitter.com/search/%2523Publisher\">#Publisher</a> Needs to Know About Non-Competes, from @<a href=\"https://twitter.com/StreetFightMag\">StreetFightMag</a>: <a href=\"http://t.co/vcWMZ5zE\" title=\"http://bit.ly/xPGKzL\">bit.ly/xPGKzL</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523medialaw\">#medialaw</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/179236670598688768\" data-datetime=\"2012-03-12T16:05:26+00:00\">March 12, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: March 12 - March 18, 2012', 'Creativity awarded: political climate illuminated by open data mapping & success across the spectrum of non & for profit news sites. Plus, a cautionary tale for hyperlocal publishers.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-march-12-march-18-2012', '', '', '2012-03-21 10:17:41', '2012-03-21 17:17:41', '', 0, 'http://www.journalismaccelerator.com/?p=8876', 0, 'post', '', 0),
(8882, 17, '2012-03-21 17:00:00', '2012-03-22 00:00:00', '<h3 style=\"text-align: left;\">Quotable Moments</h3> Quick takes, capturing earned insight  from publishers day-to-day discoveries shared in the JA’s two-day forum on increasing revenue. Wise quotes from these experienced folks, to inspire a conversation or words worthy of taping on your office wall. Want to respond? <strong>Click on the first few words to read the full comment in context, patiently allowing the page to render and deliver you in line, on point.</strong>\n\nTo free the conversation up to evolve over time, the forums remain open, so you can add your thoughts to the comment thread as the topics tackled continue to unfold. Or if you would rather go direct to a dialogue. <strong>Find background and ways to connect with any of these publishers. Just click on a name</strong> and jump to that person’s JA profile. You might also want to check out <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing/\" target=\"_blank\">Emerging Practices</a> around a range of revenue-accekerating options from advertising to underwriting, How-Tos of Basic Business Practices, or <a href=\"http://www.journalismaccelerator.com/blog/emerging-revenue-practices-and-basic-business-how-tos-the-collective-wisdom-of-local-and-niche-publishers/#philosophical-discussions\" target=\"_blank\">Philosophical Discussions</a>, all distilled out of the two-day JA revenue forum.<!--more-->\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1592\" target=\"_blank\">There is a single philosophy</a> that can help local news publishers succeed: Content is NOT king; it is queen. The point is that community building is king.</h4>\n– <span style=\"font-style: italic; font-size: 12px;\"><a href=\"../members/mikegreen/\" target=\"_blank\">Mike Green</a>, media innovator</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1566\" target=\"_blank\">How many clicks would you get</a> on a newspaper ad?</h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/jeremysapienza/\" target=\"_blank\">Jeremy Sapienza</a>, BushwickBK</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1570\" target=\"_blank\">Major media needs to think about partnering with us</a>, not the other way around.</h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/hal990/\" target=\"_blank\">Hal Goodtree</a>, Cary Citizen<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1515\" target=\"_blank\"></a></span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1515\" target=\"_blank\">Only do what you can afford to do</a>, and only do it when you can afford to do it.</h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/nedberke/\" target=\"_blank\">Ned Berke</a>, Sheepshead Bites</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1511\" target=\"_blank\">When building an online community</a>, offline relationships drive that in every possible way in my world.</h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/emilylowrey/\">Emily Lowrey</a>, Magic City Post</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1497\" target=\"_blank\">One of the fundamental lessons that’s emerging</a> is that it’s nearly impossible to make a living solely creating content.</h4>\n<span style=\"font-style: italic; font-size: 12px;\"><span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/dangrech/\" target=\"_blank\">Dan Grech</a>, WPRN </span></span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1513\" target=\"_blank\">Distribution of said content</a> is the key to advertising support and success.<span style=\"font-style: italic; font-size: 12px;\"> </span></h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/johnpgarrett/\">John Garrett</a>, Community Impact Newspaper</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1470\" target=\"_blank\">With money</a>, you can find the right talent. But how to get enough money?</h4>\n<span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/jeremysapienza/\" target=\"_blank\">Jeremy Sapienza</a>, BushwickBK</span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1486\" target=\"_blank\">That ‘customers for my products’ strategy</a> doesn’t work so well anymore. We found a problem in the market, and we offered a solution for it.</h4>\n<span style=\"font-style: italic; font-size: 12px;\"><span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post</span> </span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1609\" target=\"_blank\">We find that it is extremely hard to subsist on display advertising</a> and have never tried to do so!</h4>\n<span style=\"font-style: italic; font-size: 12px;\"><span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy</span></span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1626\" target=\"_blank\">Too many publishers assume</a> that because advertising has been a part of the revenue to support news mix before that it will continue to do so.</h4>\n<span style=\"font-style: italic; font-size: 12px;\"><span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/kljdavis/\" target=\"_blank\">Kevin Davis</a>, Investigative News Network</span></span></blockquote>\n&nbsp;\n<blockquote>\n<h4><a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1562\" target=\"_blank\">Key insight</a>: one revenue stream alone will not support your hyperlocal.</h4>\n<span style=\"font-style: italic; font-size: 12px;\"><span style=\"font-style: italic; font-size: 12px;\">– <a href=\"../members/hal990/\" target=\"_blank\">Hal Goodtree</a>, Cary Citizen </span></span></blockquote>', 'Part 3: Memorable quotes from revenue forum reveal perspective and promise', 'The metaphor is reborn: “content is NOT king; it is queen. The point is that community building is king.” Does this yield collaboration as offspring? Affirmations and wisdom to inspire', 'publish', 'open', 'closed', '', 'quotable-moments-from-our-febuary-forum-on-local-and-niche-publishing', '', '', '2012-03-21 17:00:00', '2012-03-22 00:00:00', '', 0, 'http://www.journalismaccelerator.com/?p=8882', 0, 'post', '', 0);
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(8883, 17, '2012-03-21 19:00:16', '2012-03-22 02:00:16', '<h3>Emerging practices across revenue streams</h3>\n[caption id=\"attachment_9056\" align=\"alignright\" width=\"467\" caption=\"Check out some of the participants who joined in to share their take. The sum of the parts offered in this emerging practices module surfacing over two days of top notch conversation.\"]<a href=\"http://www.journalismaccelerator.com/questions/niche-news-startups-how-do-you-make-it-work-financially/participants\" target=\"_blank\"><img class=\"size-full wp-image-9056\" title=\"Sustainable Journalism Forum -- Visit Page for Day 2\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/03/post-img_wrapup_Emerging-Niche-Publishers.jpg\" alt=\"Sustainable Journalism Forum -- Visit Page for Day 2\" width=\"467\" height=\"553\" /></a>[/caption]\n\n<strong>Click on a headline to see the comment in context of the full conversation.</strong> Want to see more comments from a particular participant, see a person’s website, or follow them on Twitter? <strong>Each name links you to that person’s JA profile</strong>, with background info, expertise and ways to connect.\n\nAlso check out <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability/\" target=\"_blank\">How-tos of Business Basics</a>, culled from the same two-day forum, <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#philosophical-discussions\" target=\"_blank\">Philosophical Discussions</a> in the thread and <a href=\"http://www.journalismaccelerator.com/blog/quotable-moments-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">Quoteable Moments</a> for a chuckle or a moment of inspiration.\n<div id=\"index\">\n<h3>Revenue streams topic index</h3>\n</div>\n<ul>\n	<li>Advertising:\n<a href=\"#beyond-the-basics\">Beyond the basics</a> | <a href=\"#advertising-building-relationships\">Building relationships</a> <a href=\"#in-house-or-outsource\">In-house or outsource?</a> | <a href=\"#targeting\">Targeting</a> | <a href=\"#whats-the-worth\">What’s the worth?</a></li>\n	<li><a href=\"#community-engagement\">Community engagement</a></li>\n	<li><a href=\"#consulting\">Consulting</a></li>\n	<li><a href=\"#content-sales\">Content sales</a></li>\n	<li><a href=\"#donations\">Donations</a></li>\n	<li><a href=\"#events\">Events</a></li>\n	<li><a href=\"#giveaways-contests-schwag\">Giveaways, contests and Schwag</a></li>\n	<li><a href=\"#memberships\">Memberships</a></li>\n	<li><a href=\"#partnerships\">Partnerships</a></li>\n	<li><a href=\"#training\">Training</a></li>\n	<li><a href=\"#underwriting\">Underwriting</a></li>\n</ul>\n<div id=\"beyond-the-basics\">\n<h3>Advertising: Beyond the basics</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1562\" target=\"_blank\">Mix ads with other</a>\nWe pursue (1) Advertising - it’s the gateway for small business (2) Sponsorships – medium companies and organizations can sponsor entire content channels such as Environment; (3) Ancillary business services, principally photography and websites (two things we’re already doing to publish the news site). Key insight: one revenue stream alone will not support your hyperlocal. – <a href=\"../members/hal990/\" target=\"_blank\">Hal Goodtree</a>, Cary Citizen<!--more-->\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1666\" target=\"_blank\">Offer many options</a>\nWe are getting much better and offering integrated programs for our underwriters. Sponsorship of events, online branding, sponsorship of tweetchats, branding on special reports, invitations to private dinners. That provides greater value. We also do most of our business in annual programs, rather than monthly. That gives us money up front and also more time to work with the underwriter to make sure we provide value. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1532\" target=\"_blank\">Sell site-wide</a>\nWe have taken a broad approach offering categorical sponsorship, sitewide underwriting as well as a more traditional “banner ad” type product. – <a href=\"../members/andydragt/\" target=\"_blank\">Andy Dragt</a>, The Rapidian\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1669\" target=\"_blank\">Define your own terms</a>\nWe sell fixed placements, not impressions for our ads—we don’t promise CT etc. – <a href=\"../members/susanmernit/\" target=\"_blank\">Susan Mernit</a>, Oakland Local\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"advertising-building-relationships\">\n<h3>Advertising: Building relationships</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1588\" target=\"_blank\">Sell community, not click-throughs</a>\nI tell them that they’re connecting with a dedicated group of people who live and work in the area who will appreciate their support a local media outlet. It becomes an issue of getting them out of the “numbers” game and into one that show them how community will help them in the long run. – <a href=\"../members/andrenatta/\" target=\"_blank\">Andre Natta</a>, The Terminal\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1627\" target=\"_blank\">Learn what they know</a>\nWe find our advertisers are unsophisticated about traffic, for the most part, but care about click through and shared values. – <a href=\"../members/susanmernit/\" target=\"_blank\">Susan Mernit</a>, Oakland Local\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1572\" target=\"_blank\">Ask your advertisers to advertise you</a>\nWe’ve asked our advertisers to include the subdirectory url for their local shopping site in any print advertising they do for now. That gets them exposure to their products and it gets us exposure – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1680\" target=\"_blank\">Match your mission</a>\nIf we run a story on a corrupt sanitation official there is a good chance he has family members who own or work at various business in the city. Given this, we did not take ads from any local advertisers… What changed is that we over the past four years we have developed a reputation for getting our stories right…we don’t just take an ad from anyone with money. They have to be people who support the mission of the site. – <a href=\"../members/mediablogger-org/\" target=\"_blank\">Robert Cox</a>, Talk of the Sound\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"in-house-or-outsource\">\n<h3>Advertising: In-house or outsource?</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1636\" target=\"_blank\">IDG</a>\nWe are part of the IDG ad network. They sell the ads and take a big cut. We rarely sell direct…it is hard to justify the time of the sales staff for the return. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1464\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1464\" target=\"_blank\">Google</a>\nI currently use Google Adsense. In the past I have learned that you need a certain level of traffic before selling ads directly. – <a href=\"../members/brianr-hook/\" target=\"_blank\">Brian R. Hook</a>, B.R. Hook Consulting\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1660\" target=\"_blank\">Local Yokel</a>\nLocal Yokel is competing against Google AdSense and pays us monthly based on impressions. What has been good for us is that they are serving up ads from national companies like Hyatt, GM, McDonalds and so forth. When we put them on our site and local businesses saw those ads we started getting calls asking about how to advertise on Talk of the Sound. – <a href=\"../members/mediablogger-org/\" target=\"_blank\">Robert Cox</a>, Talk of the Sound\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">Buy Sell Ads</a>\nI am familiar (and use) Buy Sell Ads – and they take 25%. We have been very happy with the process/app though, particularly and pleasantly surprised how advertisers keep allowing the automatic re-up. – <a href=\"../members/jeff-lennan/\" target=\"_blank\">Jeff Lennan</a>, Red Hot Penguin\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"targeting\">\n<h3>Advertising: Targeting</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1671\" target=\"_blank\">Ads can create credibility</a>\nRelevant ads create credibility with your readers – like it or not. I also would add that readers enjoy and appreciate useful advertising – emphasis on useful, as they define it. – <a href=\"../members/joe-michaud/\" target=\"_blank\">Joe Michaud</a>, business consultant\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1501\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1501\" target=\"_blank\">But you need big numbers</a>\nYou can do the math pretty easily and see how hard it would be to sell a slice of your audience for a premium. For smaller sites, demographic information is most valuable to tell the story of who your audience is. Good information helps support your pricing. – <a href=\"../members/joe-michaud/\" target=\"_blank\">Joe Michaud</a>, business consultant\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1619\" target=\"_blank\">Or go niche</a>\nIt is just very very hard to monetize traffic. I think small publishers have to accept that fact and work to build instead an elite audience, or very specialized audience. And then you can show underwriters and sponsors that you have a fantastic audience that they want to reach–and they are willing to pay a fair price for that. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1694\" target=\"_blank\">Don’t bother with banners</a>\nThis is <a href=\"http://stdout.be/2011/11/22/battling-banner-blindness/#summary\" target=\"_blank\">an idea</a> I’m looking at implementing. – <a href=\"../members/ikaikahussey/\" target=\"_blank\">Ikaika Hussey</a>, The Hawaii Independent\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"whats-the-worth\">\n<h3>Advertising: What’s the worth?</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1626\" target=\"_blank\">Question your assumptions</a>\nToo many publishers assume that because advertising has been a part of the revenue to support news mix before that it will continue to do so. Even sites with large numbers – i.e. HuffPo &amp; YouTube – have found it hard to capture significant premium revenues from display. – <a href=\"../members/kljdavis/\" target=\"_blank\">Kevin Davis</a>, Investigative News Network\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1641\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1641\" target=\"_blank\">Know audience expectations </a>\nAdvertisers are often local people who sell things to local people. Not having advertisers on your site is a gap. – <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1658\" target=\"_blank\">Know trends in the field</a>\nI am not suggesting that sites – especially hyper local sites not pursue advertising for this very reason. What I DO think that publishers need to be aware of is a) that there are a number of well financed competitors that are fighting for local advertising dollars (both traditionally and non traditionally) and that b) that as a result local businesses are getting more sophisticated and c) its going to increasingly be a dogfight so be prepared to tackle this revenue stream wholeheartedly, with dedicated resources and a good plan of attack. – <a href=\"../members/kljdavis/\" target=\"_blank\">Kevin Davis</a>, Investigative News Network\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1621\" target=\"_blank\">Focus on yield</a>\nSponsorships of over $6,000 and large grants of over $50,000 are *most* worth the effort, but they’re harder to come by. The biggest issue with local ads is cost of sales, so we try to have a very affordable offer and sell 3 months or more at a time. – <a href=\"../members/susanmernit/\" target=\"_blank\">Susan Mernit</a>, Oakland Local\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"community-engagement\">\n<h3>Community engagement</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1543\" target=\"_blank\">How to measure it</a>\nWhen you’re confident you can walk into almost any establishment and shout “Hey, raise your hand if you’ve read Sheepshead Bites?” and two out of three hands go up, you’re doing just fine. – <a href=\"../members/nedberke/\" target=\"_blank\">Ned Berke</a>, Sheepshead Bites\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1544\" target=\"_blank\">Content from your community</a>\nGathering content from our audience (through the Public Insight Network — <a href=\"http://www.miamiherald.com/insight/\" target=\"_blank\">http://www.miamiherald.com/insight/</a>) and our partnership with the Miami Herald accounts for a good three quarters of our content. – <a href=\"../members/dangrech/\" target=\"_blank\">Dan Grech</a>, WLRN\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1740\" target=\"_blank\">Content can build community</a>\nWe recently wrote an article about the new medical director at Kaiser Permanente in Oregon — which concerned the future of nurse practitioners and physician assistants — that story has generated more readers virtually on its own. I believe that stories such as this can create a larger untapped audience — and have lasting appeal — because those same people will now look at our site for what else we produce. – <a href=\"../members/dianelund-muzikant/\" target=\"_blank\">Diane Lund</a>, The Lund Report\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1491\" target=\"_blank\">The Chamber community</a>\nOne of the best investments any news startup can make is joining their local chamber of commerce. The newsmakers of the community are usually very active and new businesses looking to grow their customer base (advertising prospects) are there as well. Time (and money) spent at networking events gives you a chance to cast your vision to people you might not normally meet. You wont get any return on this investment if you dont show up to as many events as you can, however. – <a href=\"../members/johnpgarrett/\" target=\"_blank\">John Garrett</a>, Community Impact Newspaper\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1742\" target=\"_blank\">The civic community</a>\nBy design, we launched in 2008 with absolutely zero promotion. We just started posting stories and waiting to see how people would react. I began to attend every community meeting I could find — neighborhood associations, civic groups, government meetings. I also began walking a great deal in our downtown, meeting people, stopping in stores, introducing myself, handing out my card. Not only did I make a lot of contacts and build readership but I lost weight too.  – <a href=\"../members/mediablogger-org/\" target=\"_blank\">Robert Cox</a>, Talk of the Sound\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1596\" target=\"_blank\">Capture offline life online</a>\nRolling out new features each month indicates an active area that understands the desire of the community to engage online in like manner that it does in real life. How many restaurants have held a video cookoff with the Grand Prize featuring the winner on its menu for a week? – <a href=\"../members/mikegreen/\" target=\"_blank\">Mike Green</a>, media innovator\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1572\">Turn on the video</a>\nBeyond revenue, customer video deepens engagement on our platforms from an audience perspective. – <a href=\"../members/emilylowrey/\">Emily Lowrey</a>, Magic City Post\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1751\" target=\"_blank\">Tools to try</a>\n<a href=\"http://phpfox.com/\" target=\"_blank\">phpfox</a> as a platform to experiment with building hyperlocal community engagement platforms…also see <a href=\"http://www.vockle.com/\" target=\"_blank\">Vockle.com</a>… – <a href=\"../members/mikegreen/\" target=\"_blank\">Mike Green</a>, media innovator\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1509\" target=\"_blank\">Respond and engage</a>\nWe always thank our fans for retweeting and mentioning us, and we respond to their comments on facebook too. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1584\" target=\"_blank\">Engage and fundraise</a>\nWe will be starting the educational week of our social media fund drive on April 16. Check out our website then. therapidian.org. Has anyone else tried this approach? – <a href=\"../members/carolshirey/\" target=\"_blank\">Carol Shirey</a>, Grand Rapids Community Media Center\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"consulting\">\n<h3>Consulting</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1638\" target=\"_blank\">See what others offer</a>\nWe borrowed the idea from Ben Ilfeld at Sac Press: we can help clients with their FB pages, twitter, metrics, marketing for an event–with a different team than does the reporting, obviously. – <a href=\"../members/susanmernit/\" target=\"_blank\">Susan Mernit</a>, Oakland Local\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1700\" target=\"_blank\">Social media savvy</a>\nWe have found…that many small business do not have a web site at all…We offer a package where for $1,000 we will reserve their domain, set up a basic wordpress site and then connect Facebook, Twitter, et al and get them started. Included in that is a one month ad in a secondary position on the site. We have sold over a dozen of these in the past year and several then became regular advertisers. – <a href=\"../members/mediablogger-org/\" target=\"_blank\">Robert Cox</a>, Talk of the Sound\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n<div id=\"content-sales\">\n<h3>Content sales</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1693\" target=\"_blank\">Believe your work is worth money</a>\nThe movement of nonprofit investigative sites over the past four years began with all of us giving it away. We came to the obvious conclusion in the summer of 2010–18 months into our venture–that giving anything away is not a business model but rather a road to bankruptcy. We began talking with editors across Massachusetts, explained that we were planning on launching an investigative reporting subscription service and we put a value on our stories. They all agreed to pay–on a sliding scale. In 2011, our revenue from content sales was about $80K. We launched the service with foundation underwriting and we believe, over the next two years, we can keep it profitable at that level and more as we go forward. – <a href=\"../members/bergantinojoe2/\" target=\"_blank\">Joe Bergantino</a>, New England Center for Investigative Reporting\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1735\" target=\"_blank\">Own the story</a>\nThe key to monetizing deep content is to own the master narrative. That is, become the voice of authority (through your coverage, of course) on a subject matter – and work diligently to hone that subject matter so that it isn’t too horizontal. Deep coverage is vertical. Readers and underwriters appreciate the focus – and that helps weed out who is NOT your audience or underwriter community. – <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1614\" target=\"_blank\">Content v. traffic</a>\nIt just seems near impossible for a small site to charge for its content, unless it is premium reports, that kind of thing. You might be able to do it if you are really specialized, but then you won’t be able to charge much, usually–and you will undercut traffic and make it harder for other revenue sources to work. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1632\" target=\"_blank\">Create a research arm</a>\nWe’ve explored the possibility of doing research for hire but as we’ve discussed it in great detail we became concerned about the ethical landmines and the impact on our own brand. We’re still exploring and hope to reach a consensus on a client who we’d be comfortable working with. – <a href=\"../members/bergantinojoe2/\" target=\"_blank\">Joe Bergantino</a>, New England Center for Investigative Reporting.\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1749\" target=\"_blank\">Find a print partner</a>\nWe have a great relationship with an online only partner <a href=\"http://www.neighborhoodnotes.com/\" target=\"_blank\">http://www.neighborhoodnotes.com</a>. We publish some of their content in a weekly column in The Oregonian newspaper. The column is about openings and closings in the neighborhood retail world (a storefront piece). In print they essentially become a freelancer and we pay them for that. We don’t put the column online at all. Then NeighborhoodNotes republishes all their material at the end of the month for their own business roundup post (which they’ve been doing since before this arrangement). When they post their content, we excerpt a small bit online and link back to them through the ONN network model. It’s a full circle. We are able to pay them for work that they are going to do anyway. And we work within a freelance framework in terms of budget and workflow on our end, which is much more predictable for us in terms of estimating our own ROI. I’d like to see if we can expand this model to other partners. – <a href=\"../members/corneliusswart/\" target=\"_blank\">Cornelius Swart</a>, Oregonian News Network\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"donations\">\n<h3>Donations</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1696\" target=\"_blank\">Rule #1: Ask</a>\n“Please support our site” is less resonant than “No one covers BLANK more than BLANK.com, and here’s why: Example, example, voice of other supporter, testimonial, award.” – <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1699\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1699\" target=\"_blank\">Rule #2: Let people know the many ways they can help</a>\nMore folks may want to pay than we realize but perhaps we need to let them know of the many ways they can support us. They could be the voice that convinces a business to advertise on the site or sponsor an event… we added a donation button in the sidebar…It’s surprising when folks find out just how easy it can be to give and support…There are more click-throughs than donations though. – <a href=\"../members/andrenatta/\" target=\"_blank\">Andre Natta</a>, The Terminal\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1662\" target=\"_blank\">Track donations closely</a>\nImplement a CRM tool and load it with your donors, just as you’d add your underwriters or advertisers. It’s a good way of growing the business and keeping your donors loved – you know when to touch them, what their interests are, etc. Bonus: There are free CRM tools… If you Google “CRM Evaluation Checklist” you’ll get a great head start.\n– <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1688\" target=\"_blank\">Even rare readers might contribute</a>\nIn many cases we see customers who are not regular readers of our member organization’s content support them without reading or viewing their content regularly. This also speaks to the need of having a clear and authentic view on a market and the ability to articulate your value accordingly. – <a href=\"../members/kljdavis/\" target=\"_blank\">Kevin Davis</a>, Investigative News Network\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1672\" target=\"_blank\">Thank publicly. It’s cheap!</a>\nEven some of our critics now give us donations — we don’t publish their names but may start offering this as an option. – <a href=\"../members/dianelund-muzikant/\" target=\"_blank\">Diane Lund</a>, The Lund Report\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n<div id=\"events\">\n<h3>Events</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1509\" target=\"_blank\">Keep them casual</a>\nWe’re planning a meeting down at our local brewery for our most active fans in the next month, and we’re going to buy them a beer and talk about content and what they’d like to see. The most popular ‘events’ we’ve had so far are: Cash Mobs (getting everyone to shop the same business on the same day to get them an infusion of cash), tweet ups and one big one – we booked the Alabama Shakes to play our launch party about a week before they hit it big. We just loved them, but we’ve been able to share in that love of them with our local fan base who came to the party for free… In terms of social media, we always thank our fans for retweeting and mentioning us, and we respond to their comments on facebook too. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1503\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1503\" target=\"_blank\">Use them to raise cash</a>\nSeveral local bars asked us to do fundraisers there — organize events and either get booze companies to give cases away or the business itself gives us a portion of the take from the bar that night. We’re even doing them for the Kickstarter — they just pledge the money instead of cutting us a check. – <a href=\"../members/jeremysapienza/\" target=\"_blank\">Jeremy Sapienza</a>, BrooklynBK\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1708\" target=\"_blank\">Get your message right</a>\nEvents can be a great way of getting people together and then asking them to support your efforts – rather than charging admission. – <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1743\" target=\"_blank\">Track attendance for advertisers</a>\nWe’re about to relaunch our #bhamchat hashtag in some interesting ways and push for a monthly happy hour-type event. We’ve seen the largest bumps in our traffic leading up to the event and sustained increases in followers and supporters – currently much more than what we see in terms of an increase in advertisers. I’m hoping I’ll be able to demonstrate to potential advertisers/supporters the type of community that surrounds the site by letting them see who shows up to the events. – <a href=\"../members/andrenatta/\" target=\"_blank\">Andre Natta</a>, The Terminal\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1721\" target=\"_blank\">Get event sponsors</a>\nEvents are also great sponsorship opportunities. – <a href=\"../members/david-hirschman/\" target=\"_blank\">David Hirschman</a>, Street Fight\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n<div id=\"giveaways-contests-schwag\">\n<h3>Giveaways, contests &amp; schwag</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1565\" target=\"_blank\">Not worth the investment</a>\nWe shy away from giveaways &amp; contests. Both are good marketing opportunities, but can require significant cash and time. Wish I could give away 10,000 t-shirts. Not going to happen this year. – <a href=\"../members/hal990/\" target=\"_blank\">Hal Goodtree</a>, Cary Citizen\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1571\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1571\" target=\"_blank\">Partner and save $</a>\nNot so much cash if others pay for the giveaways and co-brand them or even are offered as premiums, such as the npr model…Also there are some giveaways that are really cheap. Solar powered wordprocesser, i.e. pencil… Had a calligrapher do something that could be xeroxed on parchment suitable for framing (and framed for high value donors). – <a href=\"../members/communitypoweredreporting/\" target=\"_blank\">Beth Wellington</a>, journalist and community organizer\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1675\" target=\"_blank\">What advertises you?</a>\nWe’ve had more success attempting to sell t-shirts to the folks in our community. They feel as though they’re helping us get the word out while supporting us financially at the same time. – <a href=\"../members/andrenatta/\" target=\"_blank\">Andre Natta</a>, The Terminal\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"memberships\">\n<h3>Memberships &amp; subscriptions</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1481\" target=\"_blank\">For membership, become a nonprofit</a>\nYou need to go through the laborious task of becoming a non profit.\nMany 501c3 designations for journalism sites are on hold at the moment by the IRS. That doesn’t mean, however, that it can’t be done. – <a href=\"../members/brianr-hook/\" target=\"_blank\">Brian R. Hook</a>, B.R. Hook Consulting\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1667\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1667\" target=\"_blank\">Make your pitch</a>\nWe are…going to try and encourage our readers to pay an annual membership fee — right now the majority of our funding does come from our readership — it varies anywhere between $25-$500 with the average contribution around $100 — if everyone gave us such a contribution every year, we’d have no problem maintaining our site and hiring qualified journalists — but convincing people to pay isn’t that easy to do. – <a href=\"../members/dianelund-muzikant/\" target=\"_blank\">Diane Lund</a>, The Lund Report\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1474\" target=\"_blank\">Know your goal</a>\nWe have an established member-supported business model, which means that people are generally tolerant of us going on air and begging for money. It’s important to keep in mind that we have a low conversion rate: just 10 percent of our listeners become members. And our audience numbers go through the floor during pledge. But despite this, our business model has proven quite recession resistant. Membership numbers and donations actually have gone up during the current economic crisis, in part because I think listeners value our service even more in a time of economic uncertainty and media retrenchment. And this membership model is really well suited to the social web. – <a href=\"../members/dangrech/\" target=\"_blank\">Dan Grech</a>, WLRN\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1596\" target=\"_blank\">Make some stuff subscription</a>\nNews is the freemium content, but if I want access to the premium stuff I have to subscribe to get: Daily local deals, live online audience Q&amp;A in the Ask the Mayor (Superintendent, Editor, etc) weekly forum (see Vokle.com), access to the weekly video yard sales, vote and comment on the weekly $100 Talent Showcase, access to local innovative ideas and events, local blogs by subject matter experts, video letters to the editor … and more. Subscriptions tell local advertisers that users are paying to engage in parts of the platform. And local merchants can participate in the rotation of locales where the weekly Man on the Street interviews (or Woman) occur and the daily deals … and more. – <a href=\"../members/mikegreen/\" target=\"_blank\">Mike Green</a>, media innovator\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1652\" target=\"_blank\">Subscriptions buy more than content</a>\nWe’re reincorporating as a for-profit co-op so that we can sell shares without dealing with the securities process. Our team is approaching core readers and asking them to purchase subscriptions and stock in the company; subscribers get discounts at local advertisers and ability to recommend stories, and shareholders get a share of profits. – <a href=\"../members/ikaikahussey/\" target=\"_blank\">Ikaika Hussey</a>, Hawaii Independent\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"partnerships\">\n<h3>Partnerships</h3>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1642\" target=\"_blank\">Who shares your audience?</a>\nDifferent niche subjects lend themselves to different monetization strategies, I think. If you’re a local health blog, it may make sense to partner with a bunch of local hospitals to start a wellness affinity program or something, where people pay an annual fee for special benefits or discounts… – <a href=\"../members/david-hirschman/\" target=\"_blank\">David Hirschman</a>, Street Fight\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1608\" target=\"_blank\"></a> <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1608\" target=\"_blank\">Land a university home</a>\nHere’s my advice for news sites seeking university affiliation: assess your landscape, draw up a proposal indicating what you’ll need in terms of resources and spelling out what you’ll be bringing to the table. Then negotiate for the best deal. – <a href=\"../members/bergantinojoe2/\" target=\"_blank\">Joe Bergantino</a>, New England Center for Investigative Reporting\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div>\n<div id=\"training\">\n<h3>Training</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1604\" target=\"_blank\">Think brand</a>\nWe chose to be based at Boston University for several reasons. It is the strongest journalism program in Boston and the students here can be a terrific resource for assisting us with story research. But, as it turns out, the university provided us a platform for revenue generation that we never anticipated. The Boston University brand is a very strong one and provides us a brand through which we can create and market our training programs. Those training programs now account for about 25 per cent of our revenue and we anticipate that growing substantially. – <a href=\"../members/bergantinojoe2/\" target=\"_blank\">Joe Bergantino</a>, New England Center for Investigative Reporting\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1637\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1637\" target=\"_blank\">Serve the next generation</a>\nWe see the most growth potential in our training for high school students. It started 3 years ago with a $15K gross, grew to $110K gross last year and we expect to bump that up over $150K this year. The international program has room to grow but because most foreign journalists can’t afford $4-5K (including travel), we need to move towards marketing to major media outlets internationally rather than to individuals. We’re working on that. – <a href=\"../members/bergantinojoe2/\" target=\"_blank\">Joe Bergantino</a>, New England Center for Investigative Reporting\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1655\" target=\"_blank\">Get training grants</a>\nWe do funded training for local non-profits and small community groups–but we also do training ourselves that we charge for–small bits of $$ usually. We also partner with the local Small Business Development center and do training with them–we have quite a local reputation now, but the price points are low. $35-75 per call. – <a href=\"../members/susanmernit/\" target=\"_blank\">Susan Mernit,</a> Oakland Local\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"underwriting\">\n<h3>Underwriting</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1685\" target=\"_blank\">Underwriting defined</a>\nHere is a simple outline of advertising vs. underwriting There are many, but I use this one, because it’s from a community radio station in Hawaii, so it’s like a learning vacation. <a href=\"http://www.kkcr.org/underwrite.htm\" target=\"_blank\">http://www.kkcr.org/underwrite.htm</a> – <a href=\"../members/rcoats/\" target=\"_blank\">Rusty Coats</a>, Coats2Coats\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1664\" target=\"_blank\"></a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1664\" target=\"_blank\">Why that\'s important</a>\nA key point for nonprofit publishers specifically is understanding the nuanced implications of the differences between advertising and underwriting as the IRS see it. Simply put, any promise of performance – i.e. x number of click throughs or impressions, is advertising and MAY be considered by the IRS as unrelated business income. Display space “thanking” an “underwriter” for their support – a la NPR – should be permissible. – <a href=\"../members/kljdavis/\" target=\"_blank\">Kevin Davis</a>, Investigative News Network\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1648\" target=\"_blank\">Create custom buy opportunities</a>\nWe try to slice and dice our content and offerings in ways that appeal to underwriters and advertisers. So, Xconomy has six city/regional sites: Boston, New York, Detroit, SF, Seattle, and San Diego. Underwriters can support a city, but they can also choose to support a channel: Life Sciences, Health IT, Startups, and Cleantech. Further, they can support multiple cities or multiple channels, with ever bigger discounts for ever bigger deals. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n</div>\n</div>', 'Part 1: Emerging practices from revenue forum bundle local and niche publisher secrets for success', 'Go deep, surface themes, full metal distillation of the forum sliced into a usable body of knowledge you can build on, grow and mulch from. With handy jump links!', 'publish', 'open', 'closed', '', 'emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing', '', '', '2012-03-21 19:00:16', '2012-03-22 02:00:16', '', 0, 'http://www.journalismaccelerator.com/?p=8883', 0, 'post', '', 0);
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(8884, 17, '2012-03-21 18:00:11', '2012-03-22 01:00:11', '[caption id=\"attachment_9057\" align=\"alignright\" width=\"448\" caption=\"Check out some of the participants who joined in to share their take. The sum of the parts offered in this how-to module surfacing over two days of top notch conversation.\"]<a href=\"http://www.journalismaccelerator.com/questions/local-news-startups-how-do-you-make-it-work-financially/participants\" target=\"_blank\"><img class=\"size-full wp-image-9057\" title=\"Sustainable Journalism Forum -- Visit page for day 1\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/03/post-img_wrapup_How-To-local-publisher.jpg\" alt=\"Sustainable Journalism Forum -- Visit page for day 1\" width=\"448\" height=\"500\" /></a>[/caption]\n<h3>How-tos of basic business practices</h3>\n\nDoes managing a sales staff stretch your comfort zone? What are all  the different products you offer? How much do you pay for paper clips?  The content here distilled from the recent JA forum on increasing revenue, where publishers running <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">local</a> and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">niche</a> news sites shared what they’ve learned about being small business owners.\n\nClick  on a headline to see the comment in context of the full conversation.  Want to see more comments from a particular participant, see a person’s  website, or follow them on Twitter? Each name links you to that person’s  JA profile, with background info, expertise and ways to connect.\n\nYou might also enjoy <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">Emerging Practices</a> around  a range of revenue options from advertising to underwriting. <a href=\"http://www.journalismaccelerator.com/blog/emerging-revenue-practices-and-basic-business-how-tos-the-collective-wisdom-of-local-and-niche-publishers#philosophical-discussions\" target=\"_blank\">Philosophical  Discussions</a> surfaces deep thinking in the thread and <a href=\"http://www.journalismaccelerator.com/blog/quotable-moments-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">Quoteable Moments</a> offers smart one liners capturing some of the sentiments of publishing in this disruptive time.\n<div id=\"index\">\n<h3>How-tos topic index</h3>\n</div>\n<a href=\"#business-models\">Business models</a> | <a href=\"#tracking-demographics\">Tracking demographics</a> | <a href=\"#finding-good-freelancers\">Finding good freelancers</a> | <a href=\"#doing-or-managing sales\">Doing or managing sales</a> | <a href=\"#staying-sane\">Staying sane</a> | <a href=\"#saving-money\">Saving money</a> | <a href=\"#selling-new-ideas\">Selling new ideas</a>\n<div id=\"business-models\"><!--more-->&nbsp;\n<h3>Business models</h3>\n<blockquote class=\"twitter-tweet\">Create indispensable content &amp; rally a fan base of ardent supporters @<a href=\"https://twitter.com/dgrech\">dgrech</a> -successful community <a href=\"https://twitter.com/search/%2523publishing\">#publishing</a> <a title=\"http://bit.ly/xyvaCc\" href=\"http://t.co/5BkQ1Co3\">bit.ly/xyvaCc</a> <a href=\"https://twitter.com/search/%2523JAforum\">#JAforum</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174582330512506881\">February 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n</div>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1573\" target=\"_blank\">Test your ideas</a>\n Start  with some theories, go out and talk with people to test your theories.  You may find some of them supported, but more likely your assumptions  and theories will change. What’s great is that these are interviewing  skills — core skills of journalists. <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1579\" target=\"_blank\">The second part</a> is seeing whether there is a critical mass of business in the answers  you find. Social media may be on everyone’s mind, but are they willing  to pay, and how much? And how many like-minded customers are there? You  need to test those assumptions also. – <a href=\"../members/joe-michaud/\" target=\"_blank\">Joe Michaud</a>, business consultant\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1716\" target=\"_blank\">Start a for-profit community co-op</a>\n It’s  sort of a reaction to the very one-sided approach of many  donation-based orgs like Hawaii Public Radio, our local NPR affiliate.  They take donations, but donors have no say in the governance of the  org. I think that’s a problem. (And it reminds of something that Dave  Winer and Jay Rosen talked about in their Rebooting the News podcast:  “how public is public radio?”) So our approach is to take the position  that we’re building a community institution, so it should have a  democratic structure. Also, you should check out Tom Stites’ <a href=\"http://banyanproject.com/index.php?title=Main_Page\" target=\"_blank\">Banyan Project</a>; they’re working on a co-op model too. – <a href=\"../members/ikaikahussey/\" target=\"_blank\">Ikaika Hussey</a>, Hawaii Independent\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1734\">But first, find out what Jason learned</a>\n We  tried to launch a co-op for over a year … it didn’t work … if Ikaika –  or anyone else – wants to hear more about our experience, just drop me a  line at <a href=\"mailto:info@openmediaboston.org\" target=\"_blank\">info@openmediaboston.org</a> … – <a href=\"../members/openmediaboston/\" target=\"_blank\">Jason Pramas</a>, Open Media Boston\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1553\" target=\"_blank\">Think products</a>\n We  have three products right now: subscriptions to our shopping platform  (do-it-yourself or with labor); contests (web and social, but we’re  specifically using our contest engine for personal page to business page  conversions of fan base); and a social media consulting session that  includes a report showing in detail your competition’s social media  market share vs. yours along with a publishing schedule/guidance on  growing your customer base using social media. Our shopping platform is  currently about 90% of our total revenue. The other products are only a  few weeks old though and I suspect will combined contribute to 50% of  our revenue base within 60 days. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"tracking-demographics\">\n<h3>Tracking demographics</h3>\n<blockquote class=\"twitter-tweet\">\nOn <a href=\"https://twitter.com/search/%2523JAforum\">#JAforum</a>, @<a href=\"https://twitter.com/Crowdscience\">Crowdscience</a> offers free tools to help online <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a> better understand their online audience <a title=\"http://bit.ly/zMqBEb\" href=\"http://t.co/CcOcir0z\">bit.ly/zMqBEb</a> <a href=\"https://twitter.com/search/%2523journo\">#journo</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/177062320776814592\">March 6, 2012</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1522\" target=\"_blank\">Know its value</a>\nI  wonder if even basic demographic information, maybe coupled with what  kinds of content interests users, couldn’t be of some value to local  businesses in a way that they would actually pay for… – <a href=\"../members/michael-mccutcheon/\" target=\"_blank\">Michael Mccutcheon</a>, Journalism student at CUNY Graduate School\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1748\" target=\"_blank\">DIY tools</a>\nWe  combined an analysis of Google Analytics data and a survey (being on a  low budget we used Survey Monkey so were limited to 10 questions). We  actually got quite a bit out of that and published the results on Talk  of the Sound along with our rate card (under the advertise link on our  home page). – <a href=\"../members/mediablogger-org/\" target=\"_blank\">Robert Cox</a>, Talk of the Sound\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1750\" target=\"_blank\">Budget buys</a>\nThere’s  a lot you can do on a small budget. <a href=\"http://www.journalismaccelerator.com/resources/quantcast-learning-center/\" target=\"_blank\">Quantcast.com</a> can give you  demographic data on your readers. CrowdScience.com can really take it to  the next level. In the magazine world, BPA and ABC are both doing a ton  of digital audits. Having said that, I think trend in purchasing is  that’s being done is through exchanges. Audits seems like less of a  concern, as they can test data/inventory and see how it performs. – <a href=\"../members/emediavitals/\" target=\"_blank\">eMedia Vitals</a>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1755\" target=\"_blank\">Free start</a>\nOur <a href=\"http://crowdscience.com/free_tools/who\" target=\"_blank\">free WHO tool</a> uses questions created by the experts on our market research team, so  you’ll get better results than writing your own questions through  something like SurveyMonkey. The questions cover age, gender, education,  income, country, household landscape (kids, relationship status, etc.),  plus up to 3 interest-based questions and an option for site feedback.  We also use statistical sampling to invite site visitors to the survey,  so you’re not bugging every visitor on your site with a survey. As  eMedia Vitals says, you can take it to the next level with our paid  products, but WHO is a great way to get your feet wet for no cost. – <a href=\"../members/crowdscience/\" target=\"_blank\">Crowd Science</a>\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"finding-good-freelancers\">\n<h3>Finding good freelancers</h3>\n<blockquote class=\"twitter-tweet\">4 tips from for finding talented <a href=\"https://twitter.com/search/%2523freelancers\">#freelancers</a>: <a title=\"http://bit.ly/wSeFBZ\" href=\"http://t.co/yNhxwiSI\">bit.ly/wSeFBZ</a> (from @<a href=\"https://twitter.com/shanesnow\">shanesnow</a> of @<a href=\"https://twitter.com/Contently\">Contently</a> on <a href=\"https://twitter.com/search/%2523JAforum\">#JAforum</a>)\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174950459986030592\">February 29, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n</div>\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1698\" target=\"_blank\">Employ patience</a>\n Finding  qualified freelance reporters to cover health policy issues has been a  continual struggle. Usually people who are the most qualified also  demand the highest dollar amount. You need a lot of patience and need to  find people who are willing to learn and don’t mind being edited at  first — in the long run it pays off. I’ve had people working for me  since I began this web publication three years ago and they’ve come a  long ways since they started out. – <a href=\"../members/dianelund-muzikant/\" target=\"_blank\">Diane Lund</a>, The Lund Report\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1704\" target=\"_blank\">Pay by the day</a>\n If  you have money, you do tend to get better quality for more money. That  said, none of us have a lot of money to pay freelancers, I am betting.  So what we do is find a good one and pay them by the day, rather than by  word or story. That way, they know they get a fair wage, and they know  what it is. If it works out, we pre buy a certain number of days per  month–so that helps them pay their bills, etc, gives a steady outlet,  and so forth. And if that works out, we also give them some options–so  that they have a bigger stake in our success and are part of the team. –  <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1717\" target=\"_blank\">Tips from a freelance database creator</a>\n\n<ol>\n	<li> Finding good people is a pain. Sorting through the noise is tough (hence building what we’ve built)</li>\n	<li> Advertising for freelancers on MediaBistro and JournalismJobs yields  better results than Craigslist or blogger-focused boards like  ProBlogger.</li>\n	<li> You get what you pay for.</li>\n	<li> If you want freelancers who don’t require a lot of editing, make sure  you talk to their previous editors. Don’t be wooed by just the names of  publications they list; get into the weeds of their actual clips. – <a href=\"../members/shanesnow/\" target=\"_blank\">Shane Snow</a>, Contently</li>\n</ol>\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"doing-or-managing sales\">\n<h3>Doing or managing sales</h3>\n</div>\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1497\" target=\"_blank\">The creative conundrum</a>\n I  think one of the fundamental lessons that’s emerging is that it’s  nearly impossible to make a living solely creating content. If you’re an  independent, you need to do things like throw events or sell ads. The  conundrum is most of us aren’t in the news business to organize events  or sell ads… Increasingly, I feel like news is becoming part of the  “gift economy” (<a href=\"http://en.wikipedia.org/wiki/Gift_economy\" target=\"_blank\">http://en.wikipedia.org/wiki/Gift_economy</a>) – <a href=\"../members/dangrech/\" target=\"_blank\">Dan Grech</a>, WLRN\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1465\" target=\"_blank\">Take the plunge</a>\n I  dont think local news startups can afford to hire quality journalists  AND quality salespeople AND make money. But if someone with a journalism  background is passionate enough about their mission I would encourage  them to try to get over the sales reluctance. People buy people. – <a href=\"../members/johnpgarrett/\" target=\"_blank\">John Garrett</a>, Community Impact Newspaper\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1532\" target=\"_blank\">Give the pipeline time</a>\n I’m  the “sales guy” and though I received a base pay to start and ongoing  advances against commissions, my compensation will eventually be all  commission. A sales pipeline takes time and hard work to build and you  will need to provide that time (via some sort of compensation) or you  will not keep a sales person long enough to see success. We are 4 to 5  months in and are just now seeing results at all levels and I have many  accounts that I expect to take 6 months to close (site wide underwriters  waiting for mid year budget renewals). We’re also very interested in  what Emily Lowrey is up to but some folks around these parts have a sort  of allergic reaction to the shopcity look and feel… no easy answers. – <a href=\"../members/andydragt/\" target=\"_blank\">Andy Dragt</a>, The Rapidian\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1472\" target=\"_blank\">Hire young</a>\n We  placed ads on college job boards and hired recent graduates into  commission-only roles. This was a good target for us because Gen Y is  more likely to live at home with their Parents, and more likely to work  on passion projects. We have a pretty baked out sales training program,  so after a Rep goes through that then they have monthly goals, sales  pipelines and attend regular meetings, etc. I will say, though…learning  experience for me. I got the whole ‘building culture’ piece, but I  wasn’t prepared to work solely with Gen Y’s like I am now. It takes some  getting used too since I come from a 1st generation college-student,  working class background and I’m just wired differently because of that.  We’re seeing lots of progress and some pretty good revenue now, but I  know we have a long road ahead of us. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1594\" target=\"_blank\">More Magic City details</a>\n We’re  commission only right out-of-the gate. We’re currently at 20% straight  commission, but we are modifying our model to increase commissions to  25% when Reps hit pre-determined revenue targets by Rep with another  bonus if the group makes their goal. We do the full enchilada: sales  prospecting, lead generation/referral, needs analysis (consultative  selling), sales call, closing &amp; account maintenance. In addition to  that, we do product-specific and industry training. For example, we  don’t sell a daily deal but we all know about the daily deal sites  locally and nationally and the upsides and downsides to them. We also  have a lot of training and conversation around servicing small business  customers, and we do a few other onboarding things to build our culture  in general. Our Reps also understand a lot about social media tie-ins to  digital marketing campaigns, and we do that through group training  during our sales meeting each week. We have a learning culture. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"staying-sane\">\n<h3>Staying sane</h3>\n<blockquote class=\"twitter-tweet\">\n<a href=\"https://twitter.com/search/%2523Publishers\">#Publishers</a>: would you say the intensity of the work is a bigger hurdle than the <a href=\"https://twitter.com/search/%2523revenue\">#revenue</a>? @<a href=\"https://twitter.com/emilygharris\">emilygharris</a> <a href=\"https://twitter.com/search/%2523JAforum\">#JAforum</a> <a href=\"https://twitter.com/search/%2523Jpreneur\">#Jpreneur</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174585021078843392\">February 28, 2012</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1459\" target=\"_blank\">Divide up the day</a>\nIn  the initial couple of start-up weeks when it was only me, I divided up  my day into parts (and also my week) and schedule time to get all the  necessary functions completed. Monday mornings were a bit of catching up  before diving into sales calls and then Tuesday was all day setting  appointments for the remainder of the week. On Wednesday, I worked on  community building and went on appointments and Fridays were for  planning the next week/generating ideas/learning. Each day had elements  of the total job, but I tried to keep my focus on that particular day on  the task at hand. <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1492\" target=\"_blank\">It’s not easy by any means though</a>…  Some days, I am on my game like nobody’s business. Others, I’m just  plain exhausted. I miss the “atta girl’s!” I used to get working for  someone else. Now, when I complete a project, it comes from a way more  pure place though…and I get to work on things that matter to the future  of my business…so that’s always awesome. When it’s your responsibility  to motivate yourself, it becomes about far more than just organization  of your day, but about keeping your energy up. I’ve changed my diet and  only eat locally-grown foods now, and I walk around the park and  meditate. Purposefully taking care of myself and also setting a schedule  for certain types of tasks has helped. For example, I do the books on  Saturday mornings. I’m alert, well-rested, and when I’m done…it’s a  reward to go out and have a few hours to do something non-work related.  There’s no way I can get my books done during the week when my folks are  here. – <a href=\"../members/emilylowrey/\" target=\"_blank\">Emily Lowrey</a>, Magic City Post\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"saving-money\">\n<h3>Saving money</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1549\" target=\"_blank\">Save everywhere possible</a>\nDo  you have to spend money to make money? Abso-freakin’-lutely. However, I  want to hear the argument for buying another box of paper clips when it  works just as well to fold the corner over. I’m lucky. I’m an  extraordinary cheapskate (genetic). My business manager is not. That  means he’s always making purchasing requests, and he has to justify  every one to me, and things only get bought if I see a value in it. And,  yes, we do fight over paper clips. – <a href=\"../members/nedberke/\" target=\"_blank\">Ned Berke</a>, Sheepshead Bites\n<p style=\"text-align: center;\"><a href=\"#index\">Return to index</a></p>\n\n<div id=\"selling-new-ideas\">\n<h3>Selling new ideas</h3>\n</div>\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1653\" target=\"_blank\">Pre-sell the concept</a>\nWhat  we TRY to do is come up with a concept and then pre-sell it, so we  don’t push ahead unless we know our costs are covered. We are fortunate  to have some great underwriters who will take a chance on new things.  They know they get a lower cost of entry if they come in early. The same  when we go into a new city: we won’t go unless we have circled enough  up front business to pay for one year… Usually we mock it up and show it  to folks who seem most likely to be interested in it and describe what  we have in mind. – <a href=\"../members/bbuderi/\" target=\"_blank\">Bob Buderi</a>, Xconomy\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1678\" target=\"_blank\">Do more with supporters</a>\nGet  someone that believes in your reporting that’s willing to take a risk –  we’ve had great success getting small grants from Northwest Health  Foundation for our work, for example, and they never shadow what we’re  doing – we’ve developed a strong trusting relationship which has worked  well. – <a href=\"../members/dianelund-muzikant/\" target=\"_blank\">Diane Lund</a>, The Lund Report', 'Part 2: How-tos from revenue forum bundle local and niche publisher tactics for sustainability', '', 'publish', 'open', 'closed', '', 'how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability', '', '', '2012-03-21 18:00:11', '2012-03-22 01:00:11', '', 0, 'http://www.journalismaccelerator.com/?p=8884', 0, 'post', '', 0),
(8879, 17, '2012-03-21 21:00:12', '2012-03-22 04:00:12', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>Publishers taking part in the recent JA forums on increasing revenue to news sites created a dynamic conversation. And since it was on JA\'s forum platform designed with a shelf life, all that shared knowledge is still available for you. Both threads – <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">on local</a> and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">on niche</a> news sites - generated around 300 comments, with nearly 50 participants over the couple day run. The threads are well worth a read. Here we have  organized and indexed much of the conversation to surface the richness of these ideas,  insights and hard earned experience so it\'s easy for you to peruse by topic. </em></p>\n<p style=\"padding-left: 65px;\"><em>Read what you need now; come back when you are looking for something else. And remember,  one of the greatest resources here is the people who were involved.  Just click on anyone’s name to find out more about that person,  including how to connect.</em></p>\n<strong>The  aim of our double-header forum was to create a record of some of the  knowledge that news publishers have built up</strong>, many working several years  in a disrupted market.<strong> The focus: how to make money in the new world of  news.</strong> We divided the two-day conversation into two streams, <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">local news</a> and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\" target=\"_blank\">niche news</a> sites. <strong>If any consensus emerged, it is this: Know your audience first.</strong> Then figure out which of the many possible sources of revenue works to  engage them.<!--more-->\n\nAnd there are plenty of possible sources. The <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">Index of Emerging Practices</a>, below, jumps you to publisher experience with different revenue streams, from <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#beyond-the-basics\" target=\"_blank\">Advertising</a> through <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#underwriting\" target=\"_blank\">Underwriting</a>.\n\nThe <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability\" target=\"_blank\">How-Tos</a> offers insight on business basics like developing a financial model and hiring sales staff.\n\n<a href=\"#philosophical-discussions\">Philosophical Discussions</a> links directly to intense back-and-forths on the forum pages (where you can still comment).\n\n<a href=\"http://www.journalismaccelerator.com/blog/quotable-moments-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">Quotable Moments</a> offers you a list of sentiments and affirmations publishers offer as reminders or cautions.\n\nAs always, rebut, affirm, add your own experience and please let us know if you try some of these practices and how they work out for you.\n<h3>Emerging practices across revenue streams:</h3>\n<ul>\n	<li>Advertising\n<ul>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#beyond-the-basics\" target=\"_blank\">Beyond the basics</a> | <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#advertising-building-relationships\" target=\"_blank\">Building relationships</a> | <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#in-house-or-outsource\" target=\"_blank\">In-house or outsource?</a> | <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#targeting\" target=\"_blank\">Targeting</a> | <a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#whats-the-worth\" target=\"_blank\">What’s the worth?</a></li>\n</ul>\n</li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#community-engagement\" target=\"_blank\">Community engagement</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#consulting\" target=\"_blank\">Consulting</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#content-sales\" target=\"_blank\">Content sales</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#donations\" target=\"_blank\">Donations</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing/#events\" target=\"_blank\">Events</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#giveaways-contests-schwag\" target=\"_blank\">Giveaways, contests and schwag</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#memberships\" target=\"_blank\">Memberships</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#partnerships\" target=\"_blank\">Partnerships</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#training\" target=\"_blank\">Training</a></li>\n	<li><a href=\"http://www.journalismaccelerator.com/blog/emerging-practices-index-from-our-febuary-forum-on-local-and-niche-publishing#underwriting\" target=\"_blank\">Underwriting</a></li>\n</ul>\n<h3>How-tos of business basics:</h3>\n<a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#business-models\" target=\"_blank\">Business models</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#tracking-demographics\" target=\"_blank\">Tracking demographics</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#finding-good-freelancers\" target=\"_blank\">Finding good freelancers</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#doing-or-managing sales\" target=\"_blank\">Doing or managing sales</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#staying-sane\" target=\"_blank\">Staying sane</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#saving-money\" target=\"_blank\">Saving money</a> | <a href=\"http://www.journalismaccelerator.com/blog/how-to-index-from-revenue-forum-bundle-local-and-niche-publisher-tactics-for-sustainability#selling-new-ideas\" target=\"_blank\">Selling new ideas</a>\n<div id=\"philosophical-discussions\">\n<h3>Philosophical discussions:</h3>\n</div>\n<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1498\" target=\"_blank\">Media consolidation and democracy</a> | <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1561\" target=\"_blank\">Why the Texas Tribune is so successful and why the Chicago News Coop failed</a> | <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1512\" target=\"_blank\">Whether independent sites gain or lose by partnering with legacy news outlets</a> | <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1679\" target=\"_blank\">Convincing readers that news isn’t free</a>.\n<h3 id=\"quotable-moments\">Quotable moments:</h3>\n<a href=\"http://www.journalismaccelerator.com/blog/quotable-moments-from-our-febuary-forum-on-local-and-niche-publishing\" target=\"_blank\">A selection of smart ideas for stimulation and inspiration.</a>', 'Easy to use index: Find emerging practices, publisher techniques and revenue forum how-to tips', 'Two days, 300 comments and 50 participants later, what did we learn? Publishers share revenue practices offered in a comprehensive easy to use index to help you hammer out new tracks to prosperity.', 'publish', 'open', 'closed', '', 'emerging-revenue-practices-and-basic-business-how-tos-the-collective-wisdom-of-local-and-niche-publishers', '', '', '2012-03-21 21:00:12', '2012-03-22 04:00:12', '', 0, 'http://www.journalismaccelerator.com/?p=8879', 0, 'post', '', 0),
(9285, 3, '2012-03-26 13:58:13', '2012-03-26 20:58:13', '<blockquote>We  have a culture as journalists to fight our competition for scoops, to  get there first, to beat everyone else. But with the devastating cuts  that have hit traditional news organizations, combined with the power of  new technologies, more journalists are finding strength in numbers --  working together to cover more ground, tell better stories, and extend  those stories onto multiple platforms in compelling ways...\n\nCollaboration  is a matter of survival for many journalistic organizations struggling  to find a business model in the age of the Internet. The surge of  non-profit journalism outlets has been a proving ground for  collaboration, and as the Texas Tribune\'s CEO Evan Smith told me <a href=\"http://www.pbs.org/mediashift/2011/12/how-non-profit-for-profit-newsrooms-are-working-together336.html\">late last year</a>:\n\n\"We\'re going to either hang separately or survive together.\"\n\nIn  Texas-speak, that means news orgs need to stay together if they want to  live another day. Collaboration Central [offers a] roadmap to that very  survival, with case studies on how others have handled collaborations,  lessons learned, and what\'s gone right (and wrong). We\'ve already built  up coverage of the topic over the <a href=\"http://www.pbs.org/mediashift/culture/collaboration/\">past couple years</a>, largely about how public media outlets have collaborated with each other and with their communities...\" <strong>Source</strong>: <a href=\"http://www.pbs.org/mediashift/2012/02/introducing-collaboration-central-a-new-website-from-mediashift057.html\">MediaShift Blog</a></blockquote>', 'Collaboration Central: Your Guide to Working Together in the Digital Age', 'MediaShift heightens its focus on collaboration, a “matter of survival for many journalistic organizations.” New site offers a deep archive of articles and collection of collaboration resources.', 'publish', 'open', 'closed', '', 'collaboration-central-your-guide-to-working-together-in-the-digital-age', '', '', '2012-03-26 13:58:13', '2012-03-26 20:58:13', '', 0, 'http://www.journalismaccelerator.com/?p=9285', 0, 'post', '', 2),
(9286, 3, '2012-03-26 13:57:50', '2012-03-26 20:57:50', '<blockquote>Journalism  has always depended on modest payments by consumers, and the industry  must re-adopt this model as it becomes clear that online advertising  revenue alone does not sustain robust, independent journalism at  newspapers, magazines, or online publications. Everyone, from readers to  reporters, is facing the consequences as news organizations of all  kinds are forced to cut back...\n\nPress+  powers targeted e-commerce strategies – such as metering, segmented  content, and topic-based packages – that will convert your most engaged  readers into paid subscribers without turning away casual visitors.\"<strong> Source</strong>: <a href=\"http://mypressplus.com/publishers\" target=\"_blank\">MyPressPlus.com/publishers</a>\n\n\"Press+  is an RR Donnelley company that is pioneering flexible, sophisticated  e-commerce solutions for publishers – and easy-to-use, time-saving  services for readers.\n\nPress+ was founded by three veteran digital-media leaders: Steven Brill, founder of The American Lawyer magazine and Court TV; L. Gordon Crovitz, a former Wall Street Journal publisher; and Leo Hindery, Jr., who has led the San Francisco Chronicle, AT&amp;T Cable and YES Network. Under their leadership, the company launched Press+ in 2010.\nIt’s all about helping publishers around the world reclaim their business on the Web.\"<strong> Source</strong>: <a title=\"MyPressPlus.com/About\" href=\"http://www.mypressplus.com/publishers\" target=\"_blank\">MyPressPlus.com/about</a></blockquote>', 'Press+ Connecting content with commerce', 'Pitching an easy paywall platform. The pitch? The ability for you to run the dashboard with eight types of content to sell and eight different ways to sell it. What would your community choose?', 'publish', 'open', 'closed', '', 'press-plus-connecting-content-with-commerce', '', '', '2012-03-26 13:57:50', '2012-03-26 20:57:50', '', 0, 'http://www.journalismaccelerator.com/?p=9286', 0, 'post', '', 0),
(9287, 3, '2012-03-26 13:57:55', '2012-03-26 20:57:55', '<blockquote>On  this site you\'ll find tools and best practices developed by our team of  bloggers, editors and technologists over more than a year of daily,  full-time blogging on twelve websites. Our aim was to build a system  that would help a single blogger produce a robust, attractive website  day after day. If you\'re building a website that will feature frequent  topical posts in a variety of media types, the tools we\'ve built and the  <a href=\"http://argoproject.org/learn.php\">lessons we\'ve learned</a> are yours to <a href=\"http://argoproject.org/theme.php\">use</a> and <a href=\"http://argoproject.org/extend.php\">extend</a>.\n<strong>Source</strong>: <a href=\"http://argoproject.org/\" target=\"_blank\">ArgoProject.org\n</a>\nSites  across the Argo Network are powered by WordPress, an open-source  publishing platform. The technology was chosen in part to ensure that  the themes, features and functionality of the Argo Platform could be  easily used by individuals and others wishing to quickly build and  launch topic-focused blogs. We encourage you to download and extend the  tools in the Argo Platform, read through the tips and lessons we  provide, and let us know what you think.\n\nOverall,  the sites share several key characteristics: frequent publishing, often  with several posts a day; robust use of images; and a mix of curatorial  and original material. Any topic-focused site that matches these  criteria might benefit from our methods, themes or plugins.\"<strong> Source</strong>: <a href=\"http://argoproject.org/about.php\">ArgoProject.org/about</a></blockquote>', 'Project Argo: A collection of tools and best practices for building topic focused sites in WordPress', 'A living, usable frame for you to use: what the Argo project has explored along the way to multimedia blogging bliss, offers mulch to help your site thrive. “Capitalize, synthesize, harmonize...”', 'publish', 'open', 'closed', '', 'project-argo-a-collection-of-tools-and-best-practices-for-building-topic-focused-sites-in-wordpress', '', '', '2012-03-26 13:57:55', '2012-03-26 20:57:55', '', 0, 'http://www.journalismaccelerator.com/?p=9287', 0, 'post', '', 0),
(9288, 3, '2012-03-26 13:58:03', '2012-03-26 20:58:03', '<blockquote>The  AltWeeklies Content Exchange allows all members to privately share  photo and video with one another. This means when a story breaks in  Washington, Colorado can have access; if something of note happens in  New Orleans, Portland can also run it.\n\nCollaborate,  Share Content, Co-fund longform stories. Hyper-local publications like  yours regularly run local takes of a national story (e.g. Presidential  Elections/Occupy Wall Street/SOPA, etc). Now you can have a bank of  media from around the country that you can use.\n\nYou  may think that your hyper-local news doesn’t have a national audience,  but think of the last year – was there any piece of content from your  paper that went viral? Any newsworthy event that happened locally that  went around the country or the world?\n\nChances  are you have at least few, and they can be syndicated to the Washington  Post, New York Times, or even the Moscow Daily. By selling licenses to  just one popular story you can make between $15-50K; sell a few and you  can double your editorial budget. Best of all, you don’t have to change a  thing – just go out and get the best local content as usual.\" <strong>Source:</strong> <a href=\"http://altweeklies.cont3nt.com/\" target=\"_blank\">altweeklies.cont3nt.com</a></blockquote>', 'AltWeeklies Content Exchange', 'A content exchange to offer your content to the world, and get a stream from alt weekies to deepen your coverage. A win win where local stories turn national, a member based community working smart.', 'publish', 'open', 'closed', '', 'altweeklies-content-exchange', '', '', '2012-03-26 13:58:03', '2012-03-26 20:58:03', '', 0, 'http://www.journalismaccelerator.com/?p=9288', 0, 'post', '', 1),
(9333, 3, '2012-03-28 13:49:13', '2012-03-28 20:49:13', 'This week we curated lists, scoped America\'s media landscape, converted brand to revenue, and \"newsgathered on the cheap.\" Plus: lessons learned from opensource and startups.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/cluster_az\">cluster_az</a> <a href=\"https://twitter.com/search/%2523TheNextWeb\">#TheNextWeb</a> @<a href=\"https://twitter.com/Listly\">Listly</a> makes <a href=\"https://twitter.com/search/%2523curating\">#curating</a> lists of things simple &amp; interactive for <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a>: <a href=\"http://t.co/AMrfbcSf\" title=\"http://tnw.co/FQKPMn\">tnw.co/FQKPMn</a> @<a href=\"https://twitter.com/thatdrew\">thatdrew</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/182164991141613568\" data-datetime=\"2012-03-20T18:01:33+00:00\">March 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MediaPost discusses how to bring brandingdollars to online advertising., <a href=\"http://t.co/jj6WR45D\" title=\"http://bit.ly/GNDJs6\">bit.ly/GNDJs6</a>, <a href=\"https://twitter.com/search/%2523pubmedia\">#pubmedia</a>, <a href=\"https://twitter.com/search/%2523branding\">#branding</a> <a href=\"https://twitter.com/search/%2523advertising\">#advertising</a></p>&mdash; PMI News (@PMI_News) <a href=\"https://twitter.com/PMI_News/status/182922306622980097\" data-datetime=\"2012-03-22T20:10:51+00:00\">March 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<blockquote class=\"twitter-tweet\"><p>To survive online, <a href=\"https://twitter.com/search/%2523newspapers\">#newspapers</a> are seeking a worldwide audience <a href=\"http://t.co/I1fHIr7Q\" title=\"http://econ.st/GMRDeb\">econ.st/GMRDeb</a> @<a href=\"https://twitter.com/TheEconomist\">TheEconomist</a> \"Newsgathering on the cheap\" <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/183207861722152960\" data-datetime=\"2012-03-23T15:05:32+00:00\">March 23, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Inform, innovate, accelerate:<a href=\"http://t.co/nMnokRtF\" title=\"http://bit.ly/GOq3h6\">bit.ly/GOq3h6</a> What <a href=\"https://twitter.com/search/%2523Journalists\">#Journalists</a> Can Learn From <a href=\"https://twitter.com/search/%2523Startups\">#Startups</a> by @<a href=\"https://twitter.com/LatoyaPeterson\">LatoyaPeterson</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/183282367824273408\" data-datetime=\"2012-03-23T20:01:36+00:00\">March 23, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Out today, Pew\'s \"State of Media report, in-depth look at America\'s media landscape <a href=\"http://t.co/3QEW1btn\" title=\"http://stateofthemedia.org/\">stateofthemedia.org</a> <a href=\"https://twitter.com/search/%2523futureofnews\">#futureofnews</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Mark Anthony Thomas (@workandprogress) <a href=\"https://twitter.com/workandprogress/status/181783069693452289\" data-datetime=\"2012-03-19T16:43:55+00:00\">March 19, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>.@<a href=\"https://twitter.com/JustinNXT\">JustinNXT</a> covers @<a href=\"https://twitter.com/digiphile\">digiphile</a>\'s talk on lessons for <a href=\"https://twitter.com/search/%2523government\">#government</a> from <a href=\"https://twitter.com/search/%2523opensource\">#opensource</a> &amp; <a href=\"https://twitter.com/search/%2523openjournalism\">#openjournalism</a> <a href=\"http://t.co/vx7MwYXe\" title=\"http://bit.ly/GF6VIz\">bit.ly/GF6VIz</a> (via @<a href=\"https://twitter.com/maits\">maits</a>) <a href=\"https://twitter.com/search/%2523journo\">#journo</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/182905824723730432\" data-datetime=\"2012-03-22T19:05:21+00:00\">March 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: March 19 - March 25, 2012', 'This week we curated lists, scoped America\'s media landscape, converted brand to revenue, and \"newsgathered on the cheap.\" Plus: lessons learned from opensource and startups. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-march-19-march-25-2012', '', '', '2012-03-28 13:49:13', '2012-03-28 20:49:13', '', 0, 'http://www.journalismaccelerator.com/?p=9333', 0, 'post', '', 0);
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(9360, 19, '2012-03-30 11:55:15', '2012-03-30 18:55:15', 'Matter investigates iTunes as a pricing model for publishing, Buzzfeed and StumbleUpon find sharing behavior is driven by close friends and not influencers, and reflections from SXSW.\n\n<a href=\"http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/\" target=\"_blank\">How Content Is Really Shared: Close Friends, Not ‘Influencers’</a>\nBuzzFeed and Stumble Upon dispel the myth of influentials, finding “intimate sharing outnumbers broadcasting” significantly. “Real-world word-of-mouth” spreads “highly engaging” content.\n\n<a href=\"http://www.startribune.com/lifestyle/142527465.html\" target=\"_blank\">Amid push toward new digital frontiers, talk of ‘too much’ at SXSW</a>\nAs 20,000 attendees drink from the SXSW 2012 interactive fire hose, a number of innovators there debate a “possible downside to mounting technology.” Hitting “Digital Vertigo?”\n\n<a href=\"https://docs.google.com/document/d/1wFSmW19hvmMAUDe4LkZzj8HmupDwmY3EkIh0lXSGzaY/edit\" target=\"_blank\"> How to run a social site and not get users killed</a>\nReal names, real risks, and a great debate. These notes on a SXSWi panel are in an open Google doc. Add to the resource or perhaps borrow this idea to up community engagement on your own site.\n\n<a href=\"http://www.niemanlab.org/2012/03/village-soups-hot-pursuit-of-a-hyperlocal-model-goes-cold/\" target=\"_blank\"> Village Soup’s hot pursuit of a hyperlocal model goes cold</a>\n2007 Knight News Challenge winner abruptly shuts doors. Village Soup did print and online news, focused on community conversation. What went wrong and who might fill the void?\n\n<a href=\"http://www.wired.com/epicenter/2012/03/felix-salmon-itunes-pricing-as-a-model-for-journalism/\" target=\"_blank\"> iTunes Pricing as a Model for Journalism</a>\nCould 99 cent articles become the backbone of a publishing business?  Longform science journalism startup Matter sparks a hot debate on content sales.\n\n<a href=\"http://news.cnet.com/8301-13506_3-57395270-17/two-ideas-for-handling-content-aggregators-attribution/\" target=\"_blank\"> Two ideas for handling content aggregators, attribution</a>\nFrom SXSWi – two new efforts break trail for a Golden Rule guided by polite and accurate aggregation and attribution. The payload? Acknowledgement and traffic.\n\n<a href=\"http://www.businessinsider.com/why-group-deals-are-killing-small-businesses-7-thoughts-from-citygrid-media-at-sxsw-2012-2012-3\" target=\"_blank\"> Why Group Deals Are Killing Small Businesses: 7 Thoughts from City Grid Media at SXSW 2012</a>\nKnow your customer to sharpen your pitch. Insights from the small business point of view can help you shape effective ad-deal bundles.\n\n<a href=\"http://www.pcmag.com/article2/0,2817,2401479,00.asp\" target=\"_blank\"> Ray Kurzweil Debunks ‘Exponential Returns’ Doubters at SXSW</a>\nFeeling overpowered by the tidal wave of technology? Food for thought: At SXSW “hyperbolic” Ray Kurzweil “believes we routinely underestimate the capacity of our digital creations.”', 'Journalism Accelerator Featured Links: March 15 – March 29, 2012', 'Matter investigates iTunes as a pricing model for publishing, Buzzfeed and StumbleUpon find sharing behavior is driven by close friends and not influencers, and reflections from SXSW.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-march-15-march-29-2012', '', '', '2012-03-30 11:55:15', '2012-03-30 18:55:15', '', 0, 'http://www.journalismaccelerator.com/?p=9360', 0, 'post', '', 0),
(9378, 3, '2012-04-04 09:31:12', '2012-04-04 16:31:12', 'Subscription options big players or small bloggers can install, easy apps for reporting fast from the field, and a new j-school focusing on collaboration. Plus: news orgs against public info access.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT‏ @<a href=\"https://twitter.com/scribblelive\">scribblelive</a> Apps that help <a href=\"https://twitter.com/search/%2523newsrooms\">#newsrooms</a> embrace <a href=\"https://twitter.com/search/%2523mobilejournalism\">#mobilejournalism</a>: <a href=\"http://t.co/FnvWZZEH\" title=\"http://ow.ly/9TJcn\">ow.ly/9TJcn</a> <a href=\"https://twitter.com/search/%2523mojo\">#mojo</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/184642249827684354\" data-datetime=\"2012-03-27T14:05:17+00:00\">March 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Online publishers get instant subscription paywall for free / 20% of gross <a href=\"http://t.co/FwlSvwWB\" title=\"http://ow.ly/9XQkw\">ow.ly/9XQkw</a> @<a href=\"https://twitter.com/mims\">mims</a></p>&mdash; Michael J. Coren (@MJ_Coren) <a href=\"https://twitter.com/MJ_Coren/status/185470302153744385\" data-datetime=\"2012-03-29T20:55:40+00:00\">March 29, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/knightfdn\">knightfdn</a>: Bold experiment in reporting news & telling stories of community, lead by @<a href=\"https://twitter.com/timreganporter\">timreganporter</a> <a href=\"http://t.co/wVFmjeCO\" title=\"http://kng.ht/GRnsDM\">kng.ht/GRnsDM</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Tim Regan-Porter (@timreganporter) <a href=\"https://twitter.com/timreganporter/status/184624572476297216\" data-datetime=\"2012-03-27T12:55:02+00:00\">March 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>News Organizations That Lobby Against Their Own <a href=\"https://twitter.com/search/%2523Reporters\">#Reporters</a>’ Interests? <a href=\"http://t.co/jl8z4Gei\" title=\"http://bit.ly/GUqczY\">bit.ly/GUqczY</a> @<a href=\"https://twitter.com/stevenwaldman\">stevenwaldman</a> <a href=\"https://twitter.com/search/%2523FCC\">#FCC</a> <a href=\"https://twitter.com/search/%2523transparency\">#transparency</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/185034912712241152\" data-datetime=\"2012-03-28T16:05:35+00:00\">March 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Finding the Magic: Six Steps to a Collaborative <a href=\"https://twitter.com/search/%2523Culture\">#Culture</a> <a href=\"http://t.co/MjzW0kJO\" title=\"http://goo.gl/fb/W2kDu\">goo.gl/fb/W2kDu</a> <a href=\"https://twitter.com/search/%2523businessmodels\">#businessmodels</a> <a href=\"https://twitter.com/search/%2523collaboration\">#collaboration</a></p>&mdash; Collaborative Innov (@CollabInno) <a href=\"https://twitter.com/CollabInno/status/183881343598460928\" data-datetime=\"2012-03-25T11:41:43+00:00\">March 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: March 26 - March 31, 2012', 'Subscription options big players or small bloggers can install, easy apps for reporting fast from the field, and a new j-school focusing on collaboration. Plus: news orgs against public info access.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-march-26-march-31-2012', '', '', '2012-04-04 09:31:12', '2012-04-04 16:31:12', '', 0, 'http://www.journalismaccelerator.com/?p=9378', 0, 'post', '', 0),
(9386, 3, '2012-04-06 16:32:37', '2012-04-06 23:32:37', '<blockquote>This report is directed at the Investigative News Network membership and its supporters. It is intended to provide explicit strategic and tactical advice for growing earned revenue streams from audience development and paid distribution for the purpose of diversifying funding. It will also explain how those activities contribute to the overall operating health and sustainability of nonprofit investigative news organizations.\n\nThis work should be iterative; consider it a 1.0 release. As the movement continues to mature, these basic frameworks and assumptions will continue to evolve and best practices, solid performance measures, and realistic operating assumptions will codify.\n\nWe hope that this research will have broader interest outside INN and the foundations that support it, including members of the public and the growing diaspora of journalists leaving established news organizations that may be contemplating starting their own independent nonprofit news organizations.\n\n<strong>What Will You Find?</strong>\n<ul>\n	<li><strong>The Landscape:</strong> An overview of market conditions that catapulted the nonprofit investigative news movement into existence. Many of these trends suggest a great deal of opportunity for nimble investigative journalism shops; however, the challenges of building economies of scale and managing multiple, fragile distribution channels and funding sources remain persistent.</li>\n	<li><strong>Planning a Nonprofit News Organization:</strong> What are your mission, strategy and organizational archetypes? What kinds of journalism will you do and what impact do you want to have? How does your mission shape your product, distribution, and organizational and operating strategies (products, people and technology)? What will it take? Is it feasible?</li>\n	<li><strong>Engaging Your Audience/Community:</strong> What is your target audience? Where will you reach it and how will you prove your impact? This paper will take a deep dive for INN membership on the fundamental questions regarding:\n<ul>\n	<li><strong>Audience Development:</strong> How should INN members go about conceiving and developing their own audience or strategy for having a site based on traffic vs. impact, etc.?</li>\n	<li><strong>Distribution:</strong> How should INN members think about distribution? What does a partnership look like, and how should you negotiate one? How can you be compensated? Who are the best partners based on your goals?</li>\n</ul>\n</li>\n	<li><strong>Paths to Sustainability:</strong> What does success look like? How does your organization stay nimble and entrepreneurial, while at the same time maturing its operations? How will you grow earned revenues, chart a course to sustainability, and lessen your dependence on philanthropic support over time?</li>\n	<li><strong>Conclusions:</strong> What does the future hold for nonprofit investigative journalism? We offer some suggestions and thoughts on the road ahead.</li>\n	<li><strong>Appendix, Bibliography, Figures and Resources:</strong> Background material on this report, interviews, reference materials and the authors.\"</li>\n</ul>\n<strong>Source:</strong> <a href=\"http://www.investigativenewsnetwork.org/sites/default/files/Audience_Development_and_Distribution_Strategies.pdf\">Investigative News Network</a></blockquote>', 'Investigative News Network Report: Critical Strategies for Growing a Nonprofit Newsroom', 'Combining practical perspective on journalism in the public interest with sustainable income. “Intended to provide explicit strategic and tactical advice for growing earned revenue streams.” ', 'publish', 'open', 'closed', '', 'investigative-news-network-report-critical-strategies-for-growing-a-nonprofit-newsroom', '', '', '2012-04-06 16:32:37', '2012-04-06 23:32:37', '', 0, 'http://www.journalismaccelerator.com/?p=9386', 0, 'post', '', 0),
(9398, 3, '2012-04-06 16:31:50', '2012-04-06 23:31:50', '<blockquote>In order to avoid the difficulty that for-profit news organizations can face with capitalization and profitability, many startup news outlets have elected to form as non-profit corporations. The business plan for such organizations normally depends on obtaining tax-exempt status under Section 501(c)(3) of the Internal Revenue Code, so that they can avoid payment of corporate tax and receive tax-deductible donations from foundations and individuals (among other significant benefits).\n\nThe IRS is the United States government agency charged with determining whether applicants qualify for an exemption from taxation at the federal level.  The IRS applies the Internal Revenue Code as it is written by the U.S. Congress; although the IRS is granted substantial discretion to interpret the law, it is not empowered to deviate from the language of the law. In that regard, it is important to understand that Section 501(c)(3) contains no tax exemptions that are specifically intended to benefit journalism organizations. Put another way, the fact that an organization is intended to benefit the public by sharing newsworthy information is not by itself sufficient to obtain Section 501(c)(3) status. Rather, the IRS applies a complex set of federal laws, agency regulations and internal guidelines to determine whether an applicant meets the statutory definition of a tax-exempt organization.\n\nWhile there have been controversial decisions by the IRS in particular cases, it is critical to understand that the IRS\'s primary duty with respect to these applications is to protect the public fisc by ensuring that only organizations that meet criteria enacted by the United States Congress are granted a 501(c)(3) exemption. Although the IRS has some discretion in applying these criteria, it does not have the authority to recognize broad new categories of tax-exempt organizations, such as news outlets.\n\nUntil and unless there is action in Congress to facilitate tax exemptions for journalism non-profits, news organizations seeking 501(c)(3) status must learn how to structure their operations to meet the existing standards applied by the IRS. To that end, this guide is intended to provide practical information regarding the standards that the IRS applies in determining whether to grant federal tax-exempt status to a non-profit organization under Section 501(c)(3).\" <strong>Source:</strong> <a href=\"http://www.citmedialaw.org/irs\">Citizen Media Law Project</a></blockquote>', 'Guide to the IRS Decision-Making Process for Journalism and Publishing Non-profits', 'Crack the IRS code on nonprofit status using this Q&A guide designed with publishers in mind. The Berkman Center’s Digital Media Law Project breaks down complex information into bite-sized bits.', 'publish', 'open', 'closed', '', 'guide-to-the-irs-decision-making-process-for-journalism-and-publishing-non-profits', '', '', '2012-04-06 16:31:50', '2012-04-06 23:31:50', '', 0, 'http://www.journalismaccelerator.com/?p=9398', 0, 'post', '', 0),
(9404, 3, '2012-04-06 16:30:57', '2012-04-06 23:30:57', '<blockquote>The State of the News Media 2012 is the ninth edition of our annual report on the status of American journalism...\n\nNew research released in this report finds that <a href=\"http://www.google.com/url?q=http%3A%2F%2Fstateofthemedia.org%2Fmobile-devices-and-news-consumption-some-good-signs-for-journalism&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNEWFqAhtBLbbcVIry2ECEYNyaEZ9A\">mobile devices</a> are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.\n\nAt the same time, a more fundamental challenge that we identified in this report last year has intensified — the extent to which technology intermediaries now control the future of news.\n\nTwo trends in the last year overlap and reinforce the sense that the gap between the news and technology industries is widening. First, the explosion of new mobile platforms and social media channels represents another layer of technology with which news organizations must keep pace.\n\nSecond, in the last year a small number of technology giants began rapidly moving to consolidate their power by becoming makers of “everything” in our digital lives. Google, Amazon, Facebook, Apple and a few others are maneuvering to make the hardware people use, the operating systems that run those devices, the browsers on which people navigate, the e-mail services on which they communicate, the social networks on which they share and the web platforms on which they shop and play. And all of this will provide these companies with detailed personal data about each consumer. <strong>Source:</strong> <a href=\"http://stateofthemedia.org/\">Pew State of the Media 2012</a></blockquote>', 'Pew State of the News Media 2012', 'Compare and contrast. Chart your future with Pew’s 2012 industry assessment. Most media sectors “managed to stop the audience losses”  and mobile “may lead to a deeper experience with news.”', 'publish', 'open', 'closed', '', 'pew-state-of-the-news-media-2012', '', '', '2012-04-06 16:30:57', '2012-04-06 23:30:57', '', 0, 'http://www.journalismaccelerator.com/?p=9404', 0, 'post', '', 0),
(9410, 3, '2012-04-06 16:31:27', '2012-04-06 23:31:27', '<blockquote>Following in the footsteps of <a href=\"http://mashable.com/follow/topics/storify\">Storify</a>, a new free, open-source online timeline tool is innovating storytelling on the web.\n\n<a href=\"http://timeline.verite.co/\">Timeline</a>, created by Zach Wise, a multimedia journalist and journalism professor, was developed in partnership with the <a href=\"http://knightlab.northwestern.edu/site/\">Knight News Innovation Lab at Northwestern University</a>, where Wise teaches. The interactive tool allows users to generate timelines on the web by curating content from<a href=\"http://mashable.com/tag/twitter/\">Twitter</a>, <a href=\"http://mashable.com/category/youtube/\">YouTube</a>, <a href=\"http://mashable.com/follow/topics/flickr\">Flickr</a>, <a href=\"http://mashable.com/follow/topics/vimeo\">Vimeo</a>, <a href=\"http://mashable.com/follow/topics/google-maps\">Google Maps</a> and <a href=\"http://mashable.com/follow/topics/soundcloud\">SoundCloud</a>.\n\n“The tools that already exist on the web are almost all either hard on the eyes or hard to use,” <a href=\"http://knightlab.northwestern.edu/site/2012/03/21/an-easy-way-to-build-attractive-timelines/\">said Wise</a>. “Timeline is an open-source, JavaScript and HTML/HTML 5 based tool that creates elegant timelines.”\n\nAudiences can see the “elegance” Wise is referring to with the examples the folks behind Timeline have created to illustrate its potential... While Timeline is similar to Storify in that it allows users to aggregate  media on the web, it differs in its operation. With Storify, users can  drag and drop content into a post. With Timeline, users can either embed  the code onto their website using JSON, or — if they don’t want to mess  with any coding — they can fill in a ready-made <a href=\"https://docs.google.com/a/mashable.com/previewtemplate?id=0AppSVxABhnltdEhzQjQ4MlpOaldjTmZLclQxQWFTOUE&amp;mode=public&amp;ndplr=1&amp;pli=1#\">Timeline template on Google Docs</a>. The project is currently hosted on <a href=\"https://github.com/VeriteCo/Timeline\">GitHub</a>, and users can find specific directions on how to both embed the code and use the Google Doc template there, too.\" <strong>Source:</strong> <a href=\"http://mashable.com/2012/03/26/new-online-timeline-tool/\">Mashable</a></blockquote>', 'Timeline', 'A new timeline tool designed to be easy on the eyes and easy to use, courtesy of Medill\'s Knight News Innovation Lab. You choose: template or code. Some free assistance for publishers “of all sizes.”', 'publish', 'open', 'closed', '', 'timeline', '', '', '2012-04-06 16:31:27', '2012-04-06 23:31:27', '', 0, 'http://www.journalismaccelerator.com/?p=9410', 0, 'post', '', 0),
(9451, 17, '2012-04-10 13:06:25', '2012-04-10 20:06:25', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>When you invest time in a professional conference, the experience of connecting with others can be deeply energizing</strong>, leaving you inspired by ideas you hope to explore and people you intend to follow up with. But back in the daily grind we face familiar demands, accountabilities and our regular routine.  The great energy and good intentions often dissipate into the ether.  <strong>How to keep the momentum from fading?</strong> Anti-ether – aka <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">the continued conversation</a> that the JA, <a href=\"http://www.pbs.org/mediashift/collaborationcentral/\">MediaShift’s Collaboration Central</a> and the Investigative Reporting Program at <a href=\"http://journalism.berkeley.edu/\">UC Berkeley’s Graduate School of Journalism</a> are testing. <strong>We’ll <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">expand the conversation</a> that starts this week in a room in California to a JA online forum for deeper exploration over the next couple of weeks.</strong></em><!--more--></p>\n\n<div class=\"underwrite\">\n<h3>About <a href=\"http://www.pbs.org/mediashift/collaborationcentral/\">Collaboration Central</a></h3>\n<img title=\"Collab Central\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/04/collabcentral100.jpg\" alt=\"Collab Central\" align=\"right\" />Started by <a href=\"http://www.pbs.org/mediashift/\">PBS’s Mediashift</a>, Collaboration Central has an “ambitious mission: to figure out how journalists can work together better in the digital age.” Tips, examples, explorations and resources, guided by Mark Glaser, Carrie Lozano, and Amanda Hirsch.\n\n</div>\n<strong>All day April 11, eighty-some people from across the news ecosystem gather at UC Berkeley’s David Brower Center for <a href=\"http://www.pbs.org/mediashift/collabspace-2012.html\">Collab/Space 2012</a>.</strong> Through both hands-on experiences and exposure to leaders pushing the edge of journalism and tech, the conference goals include sharing emerging practices around collaborative reporting, discussing concrete strategies that have led to stronger partnerships, and identifying new approaches to working together in perhaps unexpected ways.\n\n<strong>I’m lucky to be one of the people attending, and I’m there to learn, listen and, at the end of the event, help expand the experience.</strong> Up until now, <a href=\"http://www.journalismaccelerator.com/topics/questions/\">Journalism Accelerator forums</a> have been online only. The discussions have been set for a certain day and hour, generating a dynamic stream of ideas that has moved fast and presented multiple tracks and perspectives, but has been difficult for many people to absorb and respond thoughtfully, particularly during the pre-set time window.\n\nThis time, we’ll be building on the relationships and extending the conversation started at Collab/Space 2012 with an online forum that launches the following week. <strong>After the event is over, we’ll create this online space for people to come together and continue discussing a central theme that emerges from the conference</strong> or a critical question that deserves more time and thought.\n\n<strong>We’ll figure out the topic together with Collab/Space participants.</strong> A forum that moves at a slower pace and continues over a couple of weeks should fit in well with regular routines and increase the potential of higher overall returns.\n<div class=\"underwrite\">\n<h3>About the <a href=\"http://journalism.berkeley.edu/program/investigative/\">Investigative Reporting Program at UC Berkeley’s Graduate School of Journalism</a></h3>\n<img title=\"Investigative Reporting Program\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/04/investigativereporting100.jpg\" alt=\"Investigative Reporting Program\" align=\"right\" />Longtime investigative reporter and producer <a href=\"http://journalism.berkeley.edu/faculty/bergman/\">Lowell Bergman</a> began sharing his knowledge in Berkeley seminars twenty years ago. In 2006 the Investigative Reporting Program was permanently established as part of UC Berkeley’s graduate school. Students produce in-depth stories on complex subjects. Their work has appeared in national broadcasts and publications and won numerous prizes.\n\n</div>\n<strong>It will keep the best aspects of past JA forums.</strong> For example, each participant creates a <a href=\"http://www.journalismaccelerator.com/members/\">profile</a> that allows people to know who they’re talking to, find connections and deepen relationships. Participants are alerted of new comments by email with an easy click through to the thread. The conversation is curated, with the JA team reaching out to tap additional contributors across lines of expertise who may enrich the conversation with additional perspective. And the entire discussion will be <a href=\"http://www.journalismaccelerator.com/blog/emerging-revenue-practices-and-basic-business-how-tos-the-collective-wisdom-of-local-and-niche-publishers/\">archived and distilled into a shared base of tangible knowledge</a>, a readily accessible resource available for people to use and grow.\n\n<strong>Carrie Lozano of Berkeley’s Investigative Reporting Project hit the nail on the head when she told me collaboration is built on trust, and trust starts with relationships.</strong> I’d add that successful collaborations benefit from understanding where others have a shared stake in the process. <strong>The aim of this post-event continued conversation is to accelerate the energy that begins in a room on one day, taking it further than the constraints of a conference allow. </strong>\n\n<strong>The Collab/Space 2012 <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">continued conversation</a> is live!</strong>\n\n<em>Update: July 7, 2012: The full collection of this JA collaboration series includes: <a href=\"http://www.journalismaccelerator.com/blog/ja-use-case-five-steps-to-pave-the-way-toward-collaborative-revenue/\">Use case</a>, the nuanced story behind the story of one successful collaboration. <a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/\">Resources, examples and practices</a> to increase your yield from collaborative journalism. <a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">Costs v. benefits</a>: What to consider as you team up. <a href=\"http://www.journalismaccelerator.com/blog/ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility/\">From the frontlines</a>: Takeaways from a live chat with two seasoned collaborators. Plus the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">forum itself</a>, and as captured with <a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">Storify</a></em>.', 'The JA and Collab/Space 2012 test a new way of extending the conversation', 'Experiments in collaboration: The JA, Collaboration Central and UC Berkeley’s Investigative Reporting Project harness the spark and deepen the connections face-to-face conversations begin.', 'publish', 'open', 'closed', '', 'the-ja-and-collabspace-2012-test-a-new-way-of-extending-the-conversation', '', '', '2012-04-10 13:06:25', '2012-04-10 20:06:25', '', 0, 'http://www.journalismaccelerator.com/?p=9451', 0, 'post', '', 2),
(9488, 3, '2012-04-11 17:50:51', '2012-04-12 00:50:51', 'The Investigative News Network offers critical strategies for growing a nonprofit newsroom, Google unveils a new revenue option for web publishers, plus Pew’s State of the Media 2012 is out.\n\n<a href=\"http://www.investigativenewsnetwork.org/news/report-critical-strategies-growing-nonprofit-newsroom\">INN Report: Critical Strategies for Growing a Nonprofit Newsroom</a>\nA comprehensive overview for “nonprofit news organizations offers tactics for increasing sustainability, developing an audience, and expanding reach for public-interest reporting.”\n\n<a href=\"http://www.niemanlab.org/2012/03/state-integrity-project-builds-off-nonprofit-news-network/\">State Integrity project builds off a nonprofit news network</a>\nRating the corruption risk across 50 states, this project outs open records laws with hundreds of exemptions. Budget decisions made behind closed doors. Ethics panels that haven’t met in years.\n\n<a href=\"http://www.adweek.com/news/advertising-branding/google-unveils-new-revenue-option-web-publishers-139261\">Google Unveils New Revenue Option for Web Publishers</a>\nAdWeek’s Mike Shields distills down “a microsurvey product that may offer an alternative to paywalls” as evidence “Google really does want to help save the digital publishing business.”\n\n<a href=\"http://paidcontent.org/article/419-audit-bureau-of-circulations-pushes-for-meaningful-metrics-on-digital-m/\">Audit Bureau of Circulations Pushes for Meaningful Metrics on Digital</a>\nNewly proposed standards of digital sales counts would affect big magazines; ideas around new content breakdowns may help you figure out fresh ways to mine metrics to attract advertising dollars.\n\n<a href=\"http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/ \">New Nielsen Ratings to Measure TV and Online Ads Together</a>\nFinally a new “cross-platform campaign ratings” system with potential to influence how online dollars are directed. Nielsen’s next steps include measuring smartphone and international ad views.\n\n<a href=\"http://www.capitalnewyork.com/article/media/2012/03/5509293/year-times-digital-subscription-program-analysts-and-insiders-see-surp\">A year into the Times’ digital subscription program, analysts and insiders see surprising success, and more challenges to come</a>\nAs paywalls gain popularity, one year later NYT finds “people like this so much they’re actually willing to pay for it.” But growing the model “will take significant effort and resources.”\n\n<a href=\"http://stateofthemedia.org/2012/how-community-news-is-faring/\">State of the Media 2012: How Community News is Faring</a>\nCommunity news chapter in Pew’s annual media report predicts more niche sites and finds “a clearer sense of what is needed to succeed” including business focus and partnerships.\n\n<a href=\"http://thenextweb.com/apps/2012/03/17/list-ly-makes-curating-lists-of-things-simple-and-interactive-for-publishers/\">List.ly makes curating lists of things simple and interactive for publishers</a>\nCapitalize on your content with the lure of lists. A cool new tool; designed to connect with your audience around top tens or other collections. Who doesn’t love a smart list?', 'Journalism Accelerator Featured Links: March 30 - April 11, 2012', 'The Investigative News Network offers critical strategies for growing a nonprofit newsroom, Google unveils a new revenue option for web publishers, plus Pew’s State of the Media 2012 is out.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-march-30-april-11-2012', '', '', '2012-04-11 17:50:51', '2012-04-12 00:50:51', '', 0, 'http://www.journalismaccelerator.com/?p=9488', 0, 'post', '', 0),
(9503, 3, '2012-04-12 16:13:30', '2012-04-12 23:13:30', 'This week, we examine the importance of youth and diversity in media, then share tips to get the job done: build a local news site, crowdsource content with consent, and leverage sales staff.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Build a local <a href=\"https://twitter.com/search/%2523journo\">#journo</a> site: <a href=\"http://t.co/92ZFdn4c\" title=\"http://bit.ly/HtRpM1\">bit.ly/HtRpM1</a> @<a href=\"https://twitter.com/Simon_Kelner\">Simon_Kelner</a> & @<a href=\"https://twitter.com/4journalism\">4journalism</a> share guide to \"help yourself & serve your community\" <a href=\"https://twitter.com/search/%2523webdev\">#webdev</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/186877085816586240\" data-datetime=\"2012-04-02T18:05:43+00:00\">April 2, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/streetfightmag\">streetfightmag</a> Getting Consent Is Key for Hyperlocals Relying on Crowdsourced Content <a href=\"http://t.co/fktHf5E7\" title=\"http://bit.ly/H8K9bq\">bit.ly/H8K9bq</a></p>&mdash; Kevin Davis (@kevinGEEdavis) <a href=\"https://twitter.com/kevinGEEdavis/status/186888073492168704\" data-datetime=\"2012-04-02T18:49:23+00:00\">April 2, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Why media policy that supports youth media is vital. MT @<a href=\"https://twitter.com/McCormickJrnlsm\">McCormickJrnlsm</a> Infographic from Chicago Youth Voices Network! <a href=\"http://t.co/tHrBDoE5\" title=\"http://tinyurl.com/cemmxu6\">tinyurl.com/cemmxu6</a></p>&mdash; Josh Stearns (@jcstearns) <a href=\"https://twitter.com/jcstearns/status/187190034489806848\" data-datetime=\"2012-04-03T14:49:16+00:00\">April 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/NAHJ\">NAHJ</a> Report from @<a href=\"https://twitter.com/ASNE\">ASNE</a> Report (@<a href=\"https://twitter.com/NewsEditors\">NewsEditors</a>) on future of <a href=\"https://twitter.com/search/%2523diversity\">#diversity</a> in <a href=\"https://twitter.com/search/%2523newsmedia\">#newsmedia</a>: <a href=\"http://t.co/ckdVrTRg\" title=\"http://rocne.ws/rnb\">rocne.ws/rnb</a> (via @<a href=\"https://twitter.com/kmagnuson\">kmagnuson</a>) <a href=\"https://twitter.com/search/%2523asne12\">#asne12</a> (pdf)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/187948244557508608\" data-datetime=\"2012-04-05T17:02:08+00:00\">April 5, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>One Legacy media company advantage = sales staff: <a href=\"http://t.co/rNBHIxlM\" title=\"http://bit.ly/HhyNwQ\">bit.ly/HhyNwQ</a> This point also highlighted in JA revenue index: <a href=\"http://t.co/6aVdBif4\" title=\"http://bit.ly/HjKuJb\">bit.ly/HjKuJb</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/188296358912987140\" data-datetime=\"2012-04-06T16:05:25+00:00\">April 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps April 1 - April 7, 2012', 'This week, we examine the importance of youth and diversity in media, then share tips to get the job done: build a local news site, crowdsource content with consent, and leverage sales staff. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-april-1-april-7-2012', '', '', '2012-04-12 16:13:30', '2012-04-12 23:13:30', '', 0, 'http://www.journalismaccelerator.com/?p=9503', 0, 'post', '', 0),
(9602, 3, '2012-04-18 13:57:01', '2012-04-18 20:57:01', 'Tips from this week in the Twitterverse. Media companies: nurture start-ups. Reporters: follow the money. Publishers: learn from the past, streamline your website, and check your success with six essential digital strategies.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>6 <a href=\"https://twitter.com/search/%2523Digital\">#Digital</a> Strategies to Implement Right Now <a href=\"http://t.co/w8tivoo9\" title=\"http://bit.ly/HBwSrK\">bit.ly/HBwSrK</a> Advice for news sites (& everyone) from @<a href=\"https://twitter.com/EditorPublisher\">EditorPublisher</a>. <a href=\"https://twitter.com/search/%2523digitalmedia\">#digitalmedia</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/190863282188451840\" data-datetime=\"2012-04-13T18:05:27+00:00\">April 13, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>‏MT @<a href=\"https://twitter.com/MoneyInPolitics\">MoneyInPolitics</a> Resources for <a href=\"https://twitter.com/search/%2523journos\">#journos</a> \"Where to Turn When Tackling $ in Politics Stories\" <a href=\"http://t.co/hlvhDswt\" title=\"http://bit.ly/HyG7YM\">bit.ly/HyG7YM</a> via @<a href=\"https://twitter.com/cjr\">cjr</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/190153631192977408\" data-datetime=\"2012-04-11T19:05:33+00:00\">April 11, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Ebyline Launches Action Plan For Newspapers <a href=\"http://t.co/MaNzfFFC\" title=\"http://bit.ly/HJUsjq\">bit.ly/HJUsjq</a> via @<a href=\"https://twitter.com/netnewscheck\">netnewscheck</a> <a href=\"https://twitter.com/search/%2523NAAmXc\">#NAAmXc</a></p>&mdash; Ebyline (@Ebyline) <a href=\"https://twitter.com/Ebyline/status/187547438494654465\" data-datetime=\"2012-04-04T14:29:28+00:00\">April 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>On @<a href=\"https://twitter.com/NiemanWatchdog\">NiemanWatchdog</a>: <a href=\"http://t.co/7CtHiabr\" title=\"http://bit.ly/HAOdl4\">bit.ly/HAOdl4</a> Lessons learned from a period of intense <a href=\"https://twitter.com/search/%2523newspaper\">#newspaper</a> turmoil, by @<a href=\"https://twitter.com/abennett\">abennett</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/190817118848172032\" data-datetime=\"2012-04-13T15:02:01+00:00\">April 13, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>On Street Fight: Media Companies Can Embrace Innovation by Nurturing Startups, writes @<a href=\"https://twitter.com/pkitano\">pkitano</a> <a href=\"http://t.co/6kSyScE6\" title=\"http://bit.ly/HzgBPL\">bit.ly/HzgBPL</a> <a href=\"https://twitter.com/search/%2523hyperlocal\">#hyperlocal</a></p>&mdash; Street Fight (@streetfightmag) <a href=\"https://twitter.com/streetfightmag/status/190420696596353025\" data-datetime=\"2012-04-12T12:46:46+00:00\">April 12, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: April 8 - April 14, 2012', 'Tips from this week in the Twitterverse. Media companies: nurture start-ups. Reporters: follow the money. Publishers: learn from the past, streamline your website, and check your success with six essential digital strategies.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-april-8-april-14-2012', '', '', '2012-04-18 13:57:01', '2012-04-18 20:57:01', '', 0, 'http://www.journalismaccelerator.com/?p=9602', 0, 'post', '', 0),
(9609, 12, '2012-04-19 12:46:03', '2012-04-19 19:46:03', '[caption id=\"\" align=\"alignright\" width=\"200\" caption=\"The Collab / Space 2012 event unfolded on the JA in an online conversation. Our storify thread captures its essence.\"]<img class=\"alignright size-medium wp-image-9757\" title=\"JA Storify\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/04/storifypic-250x252.jpg\" alt=\"JA Storify\" width=\"200\" height=\"201\" />[/caption]\n\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n\n&nbsp;\n<p style=\"padding-left: 65px;\"><em>The <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">extended conversation</a> with live outreach exploring collaboration and revenue wrapped up at the end of April. Some highlights: examples from the  trenches of small startups, the view from a highly collaborative  foundation, exploration of the up and downsides of working with other  news organizations, emerging thinking about framing consumer rights as  directly correlated to accurate news, and a debate over whether  journalistic collaboration even SHOULD aim to increase revenue. The  discussion thread includes three live chats: Co-founder of the Florida  Center for Investigative Reporting <a href=\"../members/trevoraaronson/\" target=\"_blank\">Trevor Aaronson</a> and executive director of San Francisco Public Press <a href=\"../members/michaelstoll/\" target=\"_blank\">Michael Stoll</a> <a href=\"../questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1828\">compared their experiences</a>, <a href=\"../members/keithhammonds/\">Keith Hammonds</a> of Ashoka\'s News &amp; Knowledge Initiative <a href=\"../questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1869\">offered how-tos and examples</a> of collaborations structured with revenue in mind and <a href=\"../members/michaelskoler/\">Michael Skoler</a>, VP of digital for Public Radio International provided <a href=\"../questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1893\">a wealth of</a> ideas on to integrate collaboration and revenue. <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">Read the entire thread here</a> or take a shortcut with our Storify thread for an overview of the highlights.</em><!--more--></p>\n<script src=\"http://storify.com/journaccel/how-could-collaboration-create-revenue-in-journali.js\"></script><noscript>[<a href=\"http://storify.com/journaccel/how-could-collaboration-create-revenue-in-journali\" target=\"_blank\">View the story \"How could collaboration create revenue in journalism?\" on Storify</a>]</noscript>', 'Storify adds social dimension to live forum: Can collaboration in journalism increase revenue?', 'Bringing the JA forum to life across the social spectrum, we\'re plugging in Storify to offer one more way to participate or follow along as our story unfolds.', 'publish', 'open', 'closed', '', 'storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue', '', '', '2012-04-19 12:46:03', '2012-04-19 19:46:03', '', 0, 'http://www.journalismaccelerator.com/?p=9609', 0, 'post', '', 0),
(9619, 3, '2012-04-19 17:23:39', '2012-04-20 00:23:39', '<blockquote>A free learning hub for nonprofits & change-makers... Power guides, tools, tutorials, reports, resources & more. Socialbrite helps nonprofits and social enterprises with all facets of social media. Our services include strategy, creating a social presence and running campaigns.\n\nIn addition to our strategic consulting services, Socialbrite is a learning and sharing community with more than 1,000 free articles, tutorials and resources about how to use social media to advance your organization’s goals. See our Sharing Center and tutorials page, where we highlight social tools and strategies that can be used to advance the social good.\n\nWe hope you’ll contribute your expertise to help further expand what’s already become the deepest social media learning center on the Web.\" <strong>Source:</strong> <a href=\"http://www.socialbrite.org/sharing-center/\">Socialbrite</a></blockquote>\n\n', 'Socialbrite Sharing Center', 'Rich in resources to increase your impact through social media, communication tools and strong partnerships, “a learning & sharing hub for social good.”', 'publish', 'open', 'closed', '', 'socialbrite-sharing-center', '', '', '2012-04-19 17:23:39', '2012-04-20 00:23:39', '', 0, 'http://www.journalismaccelerator.com/?p=9619', 0, 'post', '', 0),
(9621, 3, '2012-04-19 17:23:31', '2012-04-20 00:23:31', '<blockquote>The Civic Commons is a new way to bring communities together with conversation and emerging technology. We provide the place and tools for citizens to connect with and inform one another and to take action. It\'s a bit like a virtual pub or coffee house, where citizens and officials can gather to talk about community issues, brainstorm solutions, coordinate plans --  and maybe even have fun and meet new people along the way.\n\nWe take some of our inspiration from Clay Shirky’s book, Cognitive Surplus, which explores how communities of people can pool small amounts of their spare time, say 10 minutes a week,  to accomplish great things.  With this in mind, we’ve constructed our website to enable our community members to leverage their efforts into collective greatness.  Wiki-greatness, if you like.\n\nWe want to make civic involvement easy and fun, something you can do after you put the kids to bed or get home from the gym. Something you want to do as much as checking Facebook or -- checking Facebook again.\" <strong>Source:</strong> <a href=\"http://theciviccommons.com/pages/about \">The Civic Commons</a></blockquote>\n<blockquote>We\'ll be experimenting with ways journalism can be participatory, where those who were traditionally informed readers and writers of letters to the editor can be involved in reporting, writing and analyzing the news. That means readers can decide what stories get covered--because with the right tools and training, they can report them. Our region has some incredible citizen-led journalistic efforts going on already. The Civic Commons doesn\'t want to compete with any of them. We want to collaborate with all of them, bring their work to an audience across Northeast Ohio, and make the hyper-local regionally significant.\" <strong>Source:</strong> <a href=\"http://theciviccommons.com/pages/faq\">The Civic Commons</a></blockquote>', 'The Civic Commons', 'A community forum that can help publishers tap into local knowledge and sentiment, discover citizen journalists, and cover local issues in new ways. ', 'publish', 'open', 'closed', '', 'the-civic-commons', '', '', '2012-04-19 17:23:31', '2012-04-20 00:23:31', '', 0, 'http://www.journalismaccelerator.com/?p=9621', 0, 'post', '', 60);
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(9625, 3, '2012-04-19 17:23:24', '2012-04-20 00:23:24', '<blockquote>Storify lets you curate social networks to build social stories, bringing together media scattered across the Web into a coherent narrative. We are building the story layer above social networks, to amplify the voices that matter and create a new media format that is interactive, dynamic and social.\n\nIn the Storify editor, you can search social media networks to find media elements about the topic you want to Storify. Look through Twitter, Facebook, YouTube, Flickr, Instagram and more to gather material for your stories.\n\nDrag and drop status updates, photos or videos to bring together the social media elements that will best illustrate your story. You can always reorder elements in your story, or delete them if you find something better. And you can always add more items later on. Your story is always editable, so you can pull in the latest from the social web.\nA Storify story is more than just a collection of elements from social media. It\'s also your opportunity to make sense of what you\'ve pulled together. You can write a headline, introduction and insert text anywhere inside your story. You can add headers, hyperlinks and styled text. Build a narrative and give context to your readers.\n\nStorify stories can be embedded anywhere on the Web by simply pasting an embed code, just like embedding a video. You can also connect Storify to your Wordpress or Drupal blog, publish to Tumblr or Posterous, or send an email newsletter through Mailchimp.\" <strong>Source:</strong> <a href=\"http://storify.com/tour\">Storify</a></blockquote>\n\n', 'Storify', 'Capturing the multifaceted dimension of the social Web, this media rich storytelling form provides publishers a tool to curate community generated content of events, meetings, or breaking news.', 'publish', 'open', 'closed', '', 'storify', '', '', '2012-04-19 17:23:24', '2012-04-20 00:23:24', '', 0, 'http://www.journalismaccelerator.com/?p=9625', 0, 'post', '', 0),
(9616, 3, '2012-04-19 17:23:47', '2012-04-20 00:23:47', '<blockquote>Data can be a powerful tool for change. Tracking the right metrics in the right context can help us gain a deeper understanding of the communities we serve, so we can make a lasting impact.\n\nSparkwise is designed to put data to good use. By collecting and comparing all kinds of metrics in all kinds of ways–and combining those raw numbers with video, audio, text feeds and PDFs–your data becomes a moving story. One you can use to promote your purpose and ignite your audience.\n\nSparkwise was created by a team of world-class technologists, data visualization experts and social impact strategists. It is free, open source and available to anybody with a story to tell.\" <strong>Source:</strong> <a href=\"http://sparkwi.se/about/\">Sparkwise</a></blockquote>\n\n', 'Sparkwise', 'Designed to visualize multiple metrics to track your success and tell your story, Sparkwise builds in calls-to-action to measure the real-world impact of your work.', 'publish', 'open', 'closed', '', 'sparkwise', '', '', '2012-04-19 17:23:47', '2012-04-20 00:23:47', '', 0, 'http://www.journalismaccelerator.com/?p=9616', 0, 'post', '', 0),
(9660, 3, '2012-04-25 15:18:39', '2012-04-25 22:18:39', 'New Pew research finds most Americans are \"quite attached\" to local news, multiple ways to engage your community, tech to empower the next generation and tips on becoming a journo-preneur.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/mediaengage\">mediaengage</a> How does your <a href=\"https://twitter.com/search/%2523pubmedia\">#pubmedia</a> station run a successful community event? Here\'s a guide to get you started. <a href=\"http://t.co/jRGUMiqM\" title=\"http://ow.ly/akRb3\">ow.ly/akRb3</a></p>&mdash; SPI (@SPI_PBS) <a href=\"https://twitter.com/SPI_PBS/status/192256115457785857\" data-datetime=\"2012-04-17T14:20:04+00:00\">April 17, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>From <a href=\"https://twitter.com/search/%2523Journalist\">#Journalist</a> to <a href=\"https://twitter.com/search/%2523Entrepreneur\">#Entrepreneur</a>: <a href=\"https://twitter.com/search/%2523Startup\">#Startup</a> Lessons From The Ink-Stained Trenches - @<a href=\"https://twitter.com/shanesnow\">shanesnow</a> <a href=\"http://t.co/sZeLnfgc\" title=\"http://bit.ly/JrZnU0\">bit.ly/JrZnU0</a> (via @<a href=\"https://twitter.com/latakoo\">latakoo</a>) <a href=\"https://twitter.com/search/%2523jpreneur\">#jpreneur</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/193369818257301504\" data-datetime=\"2012-04-20T16:05:31+00:00\">April 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New <a href=\"https://twitter.com/search/%2523youthmedia\">#youthmedia</a> project @<a href=\"https://twitter.com/adobeyv\">adobeyv</a> leverages <a href=\"https://twitter.com/search/%2523technology\">#technology</a> to engage & empower youth: <a href=\"http://t.co/ZlQVxh9M\" title=\"http://youthvoices.adobe.com/\">youthvoices.adobe.com</a> <a href=\"https://twitter.com/search/%2523newmedia\">#newmedia</a> <a href=\"https://twitter.com/search/%2523digitalmedia\">#digitalmedia</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/192991891057414144\" data-datetime=\"2012-04-19T15:03:47+00:00\">April 19, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New report from @<a href=\"https://twitter.com/pewinternet\">pewinternet</a>: 72% of Americans follow local news closely <a href=\"http://t.co/s2VSD4uP\" title=\"http://bit.ly/IuRbXP\">bit.ly/IuRbXP</a> <a href=\"https://twitter.com/search/%2523newspapers\">#newspapers</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/191935350158016512\" data-datetime=\"2012-04-16T17:05:28+00:00\">April 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>How to engage a subscriber community: Lessons from Times & Financial Times <a href=\"http://t.co/EPq3SgYZ\" title=\"http://bit.ly/HX5xPD\">bit.ly/HX5xPD</a> Podcast w/ @<a href=\"https://twitter.com/journalismnews\">journalismnews</a>\'s @<a href=\"https://twitter.com/rmcathy\">rmcathy</a> <a href=\"https://twitter.com/search/%2523jpod\">#jpod</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/192312814919090176\" data-datetime=\"2012-04-17T18:05:22+00:00\">April 17, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: April 15 - April 21, 2012', 'New Pew research finds most Americans are \"quite attached\" to local news, multiple ways to engage your community, tech to empower the next generation and tips on becoming a journo-preneur.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-april-15-april-21-2012', '', '', '2012-04-25 15:18:39', '2012-04-25 22:18:39', '', 0, 'http://www.journalismaccelerator.com/?p=9660', 0, 'post', '', 0),
(9666, 17, '2012-04-25 13:46:59', '2012-04-25 20:46:59', '<div style=\"float: right; width: 300px; padding-left: 15px; padding-bottom: 30px;\">\n<div class=\"underwrite\">\n<h3>About Trevor Aaronson</h3>\n<img class=\"alignright size-full wp-image-9673\" title=\"Trevor Aaronson\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/04/trevoraaronson1.jpg\" alt=\"Trevor Aaronson\" width=\"100\" height=\"100\" />Trevor Aaronson co-founded the Florida Center for Investigative Reporting to “expose corruption, waste and miscarriages of justice” around the Sunshine State. Up and running since 2010, FCIR has collaborated on stories with public radio stations and many Florida newspapers, including Spanish language media. FCIR also provides data analysis both on collaborative projects and as a fee-based service.\n\n</div>\n<div class=\"underwrite\">\n<h3>About Michael Stoll</h3>\n<img class=\"alignright size-full wp-image-9674\" title=\"Michael Stoll\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/04/michaelstoll1.jpg\" alt=\"Michael Stoll\" width=\"100\" height=\"100\" />Michael Stoll is executive director of San Francisco Public Press, a startup nonprofit print and web news service for the Bay area aiming to \"fill the void of hard-hitting accountability reporting that’s been lost with the downsizing of the commercial press.” Built on deliberate collaboration for content and distribution among multiple journalism organizations, the Public Press doesn’t accept advertising, but is seeking to create a replicable, sustainable nonprofit business model.\n\n</div>\n</div>\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>Impact, depth, and revenue. All are clearly potential benefits of collaboration in journalism. Tuesday on the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">JA / CollabSpace conversation</a> on collaboration and revenue we dug into  how, when and why to collaborate.  Michael Stoll of San Francisco Public Press and Trevor Aaronson of the Florida Center for Investigative Reporting shared their stories about various joint journalism efforts they’ve been part of. Some increased revenue, some didn’t aim to, some were “cost-positive” in the words of Michael Stoll. It’s an <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1828\">in-depth conversation</a> within the still-continuing <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">larger discussion</a>, on how collaboration could increase revenue in journalism. Later Keith Hammonds, director of Ashoka\'s News &amp; Knowledge Initiative, <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1869\">offered how-tos and examples</a> of collaborations structured with revenue in mind. Michael Skoler, VP of digital for Public Radio International, wrapped up the chat series, <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1893\">imagining a wealth of ways</a> to integrate collaboration and revenue. </em></p>\nTrevor <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1829\">summed it up right off the bat</a>. “We all want to do better journalism, and collaboration is a great way to increase the quality and distribution of our reporting,” he said. “But FCIR is a business, and we view collaboration as a business relationship.”\n\nSo what does that mean on a practical level? For starters, he says, ask yourself how your organization would benefit from a potential collaboration. Both Michael and Trevor have leveraged working with other news organizations to win grants and to gain audience. Michael in particular <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1832\">points to the cost-saving opportunities</a> of bringing the skills of reporters from multiple organizations together to cover one major story. Even though, as many reporters and publishers know, collaborations can mean a lot more work.\n\nAs Tuesday’s live conversation and the entire thread reveals, the question of collaboration leading to revenue is complicated by the fact that journalism is often mission driven. But Trevor <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1851\">points to</a> projects taking collaboration large scale, and Michael Stoll <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1854\">calls on</a> public broadcasting to expand its own coverage by collaborating with local news startups. He also <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1856\">suggests that</a> trading skills and content benefits all partners in many situations, but well funded collaboration partners can – perhaps should - help others “keep the lights on”.\n\nYou are welcome to add your own stories of collaboration or comments anywhere in this thread. Also check out our other live chats during this forum: Keith Hammonds, director of Ashoka\'s News &amp; Knowledge Initiative and former executive editor of Fast Company <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1869\">shared insights</a>; based on both his past experience at the helm of a for-profit magazine and his current work supporting collaborative news and information projects that contribute to social good. And Michael Skoler, Public Radio International\'s Vice President for Digital <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1893\">shared details</a> of a major collaboration he\'s in the middle of right now, as well as his past work coordinating the work of multiple public radio stations, developing games, and more.\n\n<em>Other posts in this JA series on collaboration include:  <a href=\"http://www.journalismaccelerator.com/blog/ja-use-case-five-steps-to-pave-the-way-toward-collaborative-revenue/\">Use case</a>, the nuanced story behind the story of one successful collaboration. <a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/\">Resources, examples and practices</a> to increase your yield from collaborative journalism. <a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">Costs v. benefits</a>: What to consider as you team up. Plus the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">forum itself</a>, and as captured with <a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">Storify</a></em>.', 'JA forum on revenue and collaboration: Seasoned perspective illuminates possibility', 'Is collaboration in journalism a bonding or a business relationship? Two journalists running nonprofit startups offer sharp insights, experience, and imagination. ', 'publish', 'open', 'closed', '', 'ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility', '', '', '2012-04-25 13:46:59', '2012-04-25 20:46:59', '', 0, 'http://www.journalismaccelerator.com/?p=9666', 0, 'post', '', 0),
(9712, 3, '2012-04-27 09:58:20', '2012-04-27 16:58:20', 'Where record-level startup investments really went in 2011, finding the line between collaboration and competition, and tracking two legacy newspaper trends: paywalls and front page local news.\n\n<a href=\"http://venturebeat.com/2012/04/11/east-coast-west-coast-dynamics/\" target=\"_blank\">How West and East Coast dynamics help startups succeed</a>\nPhilip Moyer reveals an investment footprint of $30B of capital was deployed in 2011, a record year since 2001. And only $11.6 B was invested in Silicon Valley. Curious where the rest of it went?\n\n<a href=\"http://www.niemanlab.org/2012/04/why-the-denver-post-is-putting-more-local-news-on-a1/\" target=\"_blank\">Why the Denver Post is putting more local news on A1</a>\nMetro coverage moves to the front as Denver’s major paper cuts pages. Why? Editor Greg Moore: “That’s the unique, unduplicated content that you can only really get from your local newspaper.”\n\n<a href=\"http://streetfightmag.com/2012/04/09/hyperlocals-need-to-pay-attention-to-red-flags-in-user-content/\" target=\"_blank\">Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content</a>\n“Copyright law offers some immunity to hyperlocals for content uploaded by the user…” but keep an eye on the Viacom v. YouTube lawsuit for potential wide-reaching judgments.\n\n<a href=\"http://www.niemanlab.org/2012/04/wait-so-how-many-newspapers-have-paywalls/\" target=\"_blank\">Wait, so how many newspapers have paywalls?</a>\n150 or 300? Help in tracking this clearly growing trend. “Turns out the lesson here is one we keep learning again and again: The news business is changing, and it’s changing fast.”\n\n<a href=\"http://www.socialmedia.biz/2012/04/09/how-sales-and-marketing-can-collaborate-in-social-business/\" target=\"_blank\">How sales and marketing can collaborate in social business</a>\nPublishers and the B2B world may have more in common than you think. Market disruption by way of social collaboration offers important lessons in connecting with your community.\n\n<a href=\"http://www.readwriteweb.com/archives/welcome_to_wall_street_the_instagram_buy_is_all_ab.php\" target=\"_blank\">Welcome to Wall Street: The Instagram Buy Is All About Facebook’s Investors</a>\nA bottom-line analysis of $1B buy reveals the biggest players in the market still need to keep it fresh. Question is: can “Facebook...open new revenue streams even as its user growth levels off”?\n\n<a href=\"http://www.clickz.com/clickz/column/2165443/display-ads-grown\" target=\"_blank\">Display Ads All Grown Up</a>\nGoogle AdWords Display Network just turned nine years old. ClickZ’s Lisa Raehsler, search engine marketing expert, helps us understand how this plays to content producer’s core strengths.\n\n<a href=\"http://www.pbs.org/mediashift/2012/04/collaboration-competition-and-consolidation-where-is-the-line095.html\" target=\"_blank\">Collaboration, Competition and Consolidation: Where Is the Line?</a>\nJosh Stearns draws a line between collaboration and consolidation as “a partnership among separate and independent entities...” The other “results in one news organization co-opting another.”', 'Journalism Accelerator Featured Links: April 12 - April 27, 2012', 'Where record-level startup investments really went in 2011, finding the line between collaboration and competition, and tracking two legacy newspaper trends: paywalls and front page local news.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-april-12-april-27-2012', '', '', '2012-04-27 09:58:20', '2012-04-27 16:58:20', '', 0, 'http://www.journalismaccelerator.com/?p=9712', 0, 'post', '', 0),
(9718, 3, '2012-05-10 13:19:35', '2012-05-10 20:19:35', 'Evidence that local audiences want hard news, how to collaborate with an eye on your bottom line, a new US law opens new funding opportunities, and tales from the shifting ad landscape.\n\n<a href=\"http://www.pbs.org/mediashift/2012/04/collaborating-for-dollars-how-to-raise-revenue-with-others115.html\">Collaborating for Dollars: How to Raise Revenue With Others</a>\nPractical tips on how collaborating can earn revenue. Make the pie bigger. Get everyone involved to promote and distribute. “Increase efficiencies and decrease costs.”\n\n<a href=\"http://www.nytimes.com/2012/04/16/business/media/pandora-courts-local-advertisers-by-reaching-a-narrow-audience.html\">Pandora Courts Local Advertisers, by Offering Well-Defined Listeners</a>\nPandora challenges local radio where it hurts, telling local advertisers that tracking internet radio listeners delivers far more data than terrestrial broadcasters ever can.\n\n<a href=\"http://streetfightmag.com/2012/04/19/engage-hyperlocal-hard-news-enthusiasts/\">How to Engage Hyperlocal ‘Hard’ News Enthusiasts</a>\nNew Pew report reveals plenty of people want hard news on local issues. Street Fight says “hyperlocal sites should not look at hard news as journalistic broccoli.”\n\n<a href=\"http://techcrunch.com/2012/04/22/niche-content-tips/\">How Niche Content Sites Can Build And Keep Audiences</a>\nCraftGossip founder tells the backstory of this highly successful site, with embedded takeaways any niche publisher can borrow.\n\n<a href=\"http://streetfightmag.com/2012/04/16/startup-crowdfunding-gets-legal-what-it-means-for-hyperlocals/\">US Legalizes Startup Crowdfunding - What It Means for Hyperlocals</a>\nThe “game changer” JOBS law will open new funding opportunities for startups, including publishers, once all the rules are written. Jump-start your knowledge of crowdfunding basics now.\n\n<a href=\"http://radar.oreilly.com/2012/02/monetization-in-publishing-toc-2012.html\">Business models to monetize publishing in the digital era</a>\nPractical for publishers: an in-depth breakdown of revenue models, including subscriptions and freemium content.\n\n<a href=\"http://allfacebook.com/facebook-advertising-rates-2_b86020\">Facebook Advertising Rates Skyrocket, CPM Up 41%</a>\nDemand pushes up what advertisers will pay on Facebook: “The cost per fan acquired has increased across all territories...” Could this suggest ad rates creeping up across the Web?\n\n<a href=\"http://adage.com/article/special-report-digital-conference/social-media-tumblr-announces-foray-paid-ads/234214/\">Tumblr Announces First Foray Into Paid Advertising</a>\nTumblr turns toward earning revenue from ads, a change from the microblog’s beginnings. Founder David Karp says Google and FB ads “lack creativity.”', 'Journalism Accelerator Featured Links April 27 - May 9, 2012', 'Evidence that local audiences want hard news, how to collaborate with an eye on your bottom line, a new US law opens new funding opportunities, and tales from the shifting ad landscape.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-april-27-may-9', '', '', '2012-05-10 13:19:35', '2012-05-10 20:19:35', '', 0, 'http://www.journalismaccelerator.com/?p=9718', 0, 'post', '', 0),
(9739, 3, '2012-05-02 11:21:07', '2012-05-02 18:21:07', 'Theme of the tweet week: ways to ease the change. A clearinghouse of free training, a visual how-to become a data journalist, and new ways to focus and fund your work.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Step by step: how to start in a data journalist role - <a href=\"http://t.co/qtwA3NyC\" title=\"http://bit.ly/JjgGe3\">bit.ly/JjgGe3</a> Thanks @<a href=\"https://twitter.com/paulbradshaw\">paulbradshaw</a></p>&mdash; Steffen Burkhardt (@st_burkhardt) <a href=\"https://twitter.com/st_burkhardt/status/194443102243655682\" data-datetime=\"2012-04-23T15:10:22+00:00\">April 23, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>-- Check out free-training calendar by Reynolds Center for Business Journalism: <a href=\"http://t.co/8GG2N513\" title=\"http://is.gd/lXgPV3\">is.gd/lXgPV3</a> @<a href=\"https://twitter.com/BizJournalism\">BizJournalism</a> <a href=\"https://twitter.com/search/%2523BizJ\">#BizJ</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523biz\">#biz</a></p>&mdash; Brian R. Hook (@BRHook) <a href=\"https://twitter.com/BRHook/status/195145530207252480\" data-datetime=\"2012-04-25T13:41:34+00:00\">April 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Why the future of <a href=\"https://twitter.com/search/%2523business\">#business</a> media is not in print, it\'s in being user-first: <a href=\"http://t.co/VeeBk6I5\" title=\"http://bit.ly/JtnDZr\">bit.ly/JtnDZr</a> by @<a href=\"https://twitter.com/mediabrief\">mediabrief</a> founder @<a href=\"https://twitter.com/neilthackray\">neilthackray</a> <a href=\"https://twitter.com/search/%2523BizJ\">#BizJ</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/194411667302518784\" data-datetime=\"2012-04-23T13:05:28+00:00\">April 23, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Infographic: New Ways of Funding the News <a href=\"http://t.co/GEaX2QoT\" title=\"http://www.good.is/post/infographic-new-ways-of-funding-the-news/\">good.is/post/infograph…</a> (@<a href=\"https://twitter.com/GOOD\">GOOD</a> stuff)</p>&mdash; Kevin Davis (@KLJDavis) <a href=\"https://twitter.com/KLJDavis/status/195176672327245824\" data-datetime=\"2012-04-25T15:45:19+00:00\">April 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Hyperlocals Must Move Quickly to Post Privacy Policies for Apps <a href=\"http://t.co/JXOENuad\" title=\"http://streetfightmag.com/2012/04/25/hyperlocals-must-move-quickly-to-post-privacy-policies-for-apps/\">streetfightmag.com/2012/04/25/hyp…</a></p>&mdash; WeLocally (@welocally) <a href=\"https://twitter.com/welocally/status/195242230129233921\" data-datetime=\"2012-04-25T20:05:49+00:00\">April 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n', 'Tweets for Keeps: April 22 - April 28, 2012', 'Theme of the tweet week: ways to ease the change. A clearinghouse of free training, a visual how-to become a data journalist, and new ways to focus and fund your work. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-april-22-april-28-2012', '', '', '2012-05-02 11:21:07', '2012-05-02 18:21:07', '', 0, 'http://www.journalismaccelerator.com/?p=9739', 0, 'post', '', 0),
(9781, 3, '2012-05-03 17:16:40', '2012-05-04 00:16:40', '<blockquote><em>Collaborative Innovation</em> is a thought leadership blog about the impact of social networking and  other consumer technologies on the enterprise and how to leverage them  within the enterprise to foster better collaboration and greater  innovation...\n\n<strong>Crowdsourcing of Knowledge —</strong> Proponents  of crowdsourcing believe that greater innovation is delivered when a  larger and more diverse crowd is able to collaborate to create new  products as is manifested by Wikipedia. Don Tapscott in his Wikonomics  and Macrowikonomics books believes that collaborative innovation is  altering each and every institution and unless these new principles can  become embedded, institutions will continue to wither and die. We can  already see this happening within the media and music industries.\n\n<strong>Human-Centered Design Principles for Collaboration and Knowledge Sharing — </strong>Collaboration  is all about the way people work and understanding human interaction is  key to delivering collaboration technology. We have partnered with IDEO  the global leader in human center design to understand the design  principles of technology that is easy and intuitive and drives viral  adoption.\n\n<strong>Greater Openness —</strong> There  is now a new engine of innovation and wealth creation and a powerful  new force that radically drops collaboration costs and as such enables  communities to collaborate on shared concerns, endeavors, and  challenges. Greater openness in innovation and science, for example, is  creating more economic opportunity for citizens and businesses that  learn how to tap into global innovation webs.\" <strong>Source:</strong> <a href=\"http://moxieinsight.com/sections/collaborativeinnovation/\">Moxie Insight</a></blockquote>\n\n', 'Moxie Insight: Collaborative Innovation', 'A blog tracking the sweet spot where people push new ideas forward together, leveraging social networking and consumer tech. Big ideas to enhance your thinking through change.', 'publish', 'open', 'closed', '', 'moxie-insight-collaborative-innovation', '', '', '2012-05-03 17:16:40', '2012-05-04 00:16:40', '', 0, 'http://www.journalismaccelerator.com/?p=9781', 0, 'post', '', 0),
(9785, 3, '2012-05-03 17:16:52', '2012-05-04 00:16:52', '<blockquote>Just when publishers thought their organizations had mastered their web site operations, now there are digital editions, apps, e-content, and social media to incorporate into traditional media mixes. As one publishing executive responded in the survey, “stay flexible because just when you think you have it figured out, it changes.”\n\nDisruption from technology and the sheer number of options and models is resulting in this survey finding: only 4% of publishers feel their organization has its digital strategy fully-developed.\nThere are many strategic and tactical options. This study has quantified over 65 different digital and e-media priorities, services or initiatives provided to readers and advertisers. But there is uncertainty. Adding to the complexity is that, as one survey respondent wrote, “before you launch a new e-media product you need to start thinking about the next evolution of that product.”\n\n...Any discussion or analysis of digital publishing eventually concerns revenues and costs.  “Who’s making money online and how are they doing it?” have been key industry questions for many years. A key goal of this study has been to quantify the share of revenues from digital and how fast digital revenues are growing with an industry forecast.\" <strong>Source:</strong> <a href=\"http://www.red7media.com/researchandconsulting/CDS%20Global%20and%20Folio%20Monetizing%20the%20Digital%20Revolution%20Report.pdf\">Report (pdf)</a></blockquote>', 'Monetizing the Digital Revolution: Consumer Publishing and Media Industry Study &amp; Special Report', 'A deep dive into trends pushing publishers as digital demands rise, including research on revenue sources. Focused on magazines; content and financial gleanings inform other platforms.', 'publish', 'open', 'closed', '', 'monetizing-the-digital-revolution-consumer-publishing-and-media-industry-study-special-report', '', '', '2012-05-03 17:16:52', '2012-05-04 00:16:52', '', 0, 'http://www.journalismaccelerator.com/?p=9785', 0, 'post', '', 0),
(9789, 3, '2012-05-03 17:17:07', '2012-05-04 00:17:07', '<blockquote>The ACM\'s Queue magazine has a new, comprehensive taxonomy of visualization techniques drawing from the theories of Edward Tufte and citing examples from academia, government, and the excellent NYT visualization team. This list contains 12 steps for turning data into a compelling visualization: Visualize, Filter, Sort, Derive, Select, Navigate, Coordinate, Organize, Record, Annotate, Share, & Guide....The citations alone make this an article worth bookmarking.\" <strong>Source:</strong> <a href=\"http://slashdot.org/submission/1965847/a-taxonomy-of-visualization-techniques\">Slashdot</a></blockquote>\n\n<blockquote>The increasing scale and availability of digital data provides an extraordinary resource for informing public policy, scientific discovery, business strategy, and even our personal lives. To get the most out of such data, however, users must be able to make sense of it: to pursue questions, uncover patterns of interest, and identify (and potentially correct) errors. In concert with data-management systems and statistical algorithms, analysis requires contextualized human judgments regarding the domain-specific significance of the clusters, trends, and outliers discovered in data....\n\nThe goal of this article is to assist designers, researchers, professional analysts, procurement officers, educators, and students in evaluating and creating visual analysis tools.\" <strong>Source:</strong> <a href=\"http://queue.acm.org/detail.cfm?id=2146416\">ACM Queue</a></blockquote>', 'Interactive Dynamics for Visual Analysis: A taxonomy of tools that support the fluent and flexible use of visualizations', 'Worth taking the time to embrace the tech talk for a deeper understanding of how to tell compelling stories through data. Or at least talk to partners who can do it with you.', 'publish', 'open', 'closed', '', 'interactive-dynamics-for-visual-analysis-a-taxonomy-of-tools-that-support-the-fluent-and-flexible-use-of-visualizations', '', '', '2012-05-03 17:17:07', '2012-05-04 00:17:07', '', 0, 'http://www.journalismaccelerator.com/?p=9789', 0, 'post', '', 1),
(9791, 3, '2012-05-03 17:17:16', '2012-05-04 00:17:16', '<blockquote>Nearly three quarters (72%) of adults are quite attached to following local news and information, and local newspapers are by far the source they rely on for much of the local information they need. In fact, local news enthusiasts are substantially more wedded to their local newspapers than others. They are much more likely than others to say that if their local newspaper vanished, it would have a major impact on their ability to get the local information they want. This is especially true of local news followers age 40 and older, who differ from younger local news enthusiasts in some key ways.\n\nOne-third of local news enthusiasts (32%) say it would have a major impact on them if their local newspaper no longer existed, compared with just 19% of those less interested in local news. Most likely to report a major impact if their newspaper disappeared are local news followers age 40 and older (35%), though even among younger local news followers 26% say losing the local paper would have a major impact on them...\n\nThese local news and information consumers stand out from other adults in several respects related to community attachment, general interest in all types of news, use of sources for local news and information, and the particular topics of interest to them on the local scene.\n\nAs a whole, local news enthusiasts do not stand out from other adults in their use of technology or in the way they use technology to participate in local affairs, such as sending around links or posting comments on websites.  However, among local news enthusiasts there are considerable differences in technology use across generations.\n\nThese are among the main findings in a nationally representative phone survey of 2,251 adults by the Pew Research Center’s Project for Excellence in Journalism and Internet &amp; American Life Project, produced in association with the John S. and James L. Knight Foundation.\" <strong>Source:</strong> <a href=\"http://www.pewinternet.org/~/media/Files/Reports/2012/PIP_PEJ_Local_News_Enthusiasts_041212.pdf\">Report (pdf)</a></blockquote>', 'Pew Research Center Report: 72% of Americans follow local news closely', 'Pew research finds high value on local news, then digs deep into the “unique group of local news consumers...who follow local news closely.” Useful analysis to better know your audience.', 'publish', 'open', 'closed', '', 'pew-research-center-report-72-of-americans-follow-local-news-closely', '', '', '2012-05-03 17:17:16', '2012-05-04 00:17:16', '', 0, 'http://www.journalismaccelerator.com/?p=9791', 0, 'post', '', 0),
(9828, 3, '2012-05-09 10:18:59', '2012-05-09 17:18:59', 'How to ask the hard questions before signing up with an ad network, how to protect yourself and your sources from digital tracking, the benefits of data journalism and \"responsive design\" defined.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>via @<a href=\"https://twitter.com/PBSMediaShift\">PBSMediaShift</a>: Mobile Security Survival Guide Helps Journalists Understand Wireless Risks <a href=\"http://t.co/HJpDpyRY\" title=\"http://to.pbs.org/KCUihj\">to.pbs.org/KCUihj</a> <a href=\"https://twitter.com/search/%2523mediajustice\">#mediajustice</a></p>&mdash; LA Media Reform Grp (@LAMediaReform) <a href=\"https://twitter.com/LAMediaReform/status/197324714417471488\" data-datetime=\"2012-05-01T14:00:52+00:00\">May 1, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>10 Questions Every Publisher Should Ask Online Ad Networks<a href=\"http://t.co/PlRUwjKY\" title=\"http://bit.ly/I20Zcn\">bit.ly/I20Zcn</a></p>&mdash; Dick O\'Hare (@LocalYokelMedia) <a href=\"https://twitter.com/LocalYokelMedia/status/194089783973253121\" data-datetime=\"2012-04-22T15:46:25+00:00\">April 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Responsive <a href=\"https://twitter.com/search/%2523Design\">#Design</a> Breathes Life Into <a href=\"https://twitter.com/search/%2523Mobile\">#Mobile</a> Web <a href=\"http://t.co/uVLcJVdX\" title=\"http://bit.ly/IYZMAb\">bit.ly/IYZMAb</a> from @<a href=\"https://twitter.com/EditorPublisher\">EditorPublisher</a>\'s @<a href=\"https://twitter.com/editortim\">editortim</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/198503627835445248\" data-datetime=\"2012-05-04T20:05:27+00:00\">May 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/albertocairo\">albertocairo</a>: Future of Journalism education: data, coding and visualization <a href=\"http://t.co/qpkwC20i\" title=\"http://goo.gl/csGHh\">goo.gl/csGHh</a> by @<a href=\"https://twitter.com/mathewi\">mathewi</a> (via @<a href=\"https://twitter.com/gigaom\">gigaom</a>) <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Jose Zamora (@jczamora) <a href=\"https://twitter.com/jczamora/status/197370034220314625\" data-datetime=\"2012-05-01T17:00:57+00:00\">May 1, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New post: Times\' Social Media Editor Sees Social as a \"Key News-Gathering Medium\" <a href=\"http://t.co/q3HOInJ9\" title=\"http://bit.ly/IjefFU\">bit.ly/IjefFU</a></p>&mdash; NY Convergence (@NYConvergence) <a href=\"https://twitter.com/NYConvergence/status/197037271977955330\" data-datetime=\"2012-04-30T18:58:41+00:00\">April 30, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n', 'Tweets for Keeps: April 29 - May 5, 2012', 'How to ask the hard questions before signing up with an ad network, how to protect yourself and your sources from digital tracking, the benefits of data journalism and \"responsive design\" defined.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-april-29-may-5-2012', '', '', '2012-05-09 10:18:59', '2012-05-09 17:18:59', '', 0, 'http://www.journalismaccelerator.com/?p=9828', 0, 'post', '', 0);
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(9833, 17, '2012-05-10 17:56:47', '2012-05-11 00:56:47', '[caption id=\"\" align=\"alignright\" width=\"200\" caption=\"Can the diverse flavors of collaboration slice up and reconstitute a fuller revenue apple?\"]<img class=\"alignright size-medium wp-image-9757\" title=\"Collaboration Sliced Fruit\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/collaborationslicedfruit.jpg\" alt=\"Collaboration Sliced Fruit\" width=\"200\" height=\"200\" />[/caption]<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" /><p style=\"padding-left: 65px;\"><em>The Journalism Accelerator, MediaShift’s Collaboration Central, and the Investigative Reporting Project at UC Berkeley’s School of Journalism experimented with an extended conversation last month. <strong>A discussion about collaborating in journalism started among people face-to-face at a conference, then continued online with a sharpened focus on collaboration and revenue.</strong> There’s plenty to learn from the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">entire thread</a>. This post identifies <strong>several major themes that emerged, setting the stage for a greater consideration of financial costs and benefits as journalists do more collaborations.</strong></em></p>\n\nJournalist Carrie Lozano nailed a real need in her #1 takeaway from April’s “collaboration marathon” of back-to-back conferences in Berkeley. <strong>“We need to come up with useful cost-benefit analyses of collaboration,”</strong> she <a href=\"http://www.pbs.org/mediashift/2012/05/getting-real-about-collaboration123.html\">wrote on Collaboration Central</a> last week.\n\nThat work is underway. Journalists and others experienced in collaboration began to assess the costs and benefits in a conversation that started at the Collab/Space 2012 conference, then <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">continued online</a> here at the Journalism Accelerator. The kickoff question focused on financial pros and cons, but people brought all sorts of costs and benefits into the discussion. Here are some highlights. <!--more-->\n\n<strong>Benefits</strong>\n\n<strong>Two major benefits of collaboration emerged from the JA conversation: exposure and the chance to try new things.</strong>  For example, Steve Waldman <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1923\">cited collaborations</a> between <a href=\"http://www.beliefnet.com/\">Beliefnet</a>, the company he founded in 1999 and led for a decade, and ABC News. Beliefnet wasn’t paid for the content it gave ABC, and he says the link from the network site brought Beliefnet very little traffic. But, Waldman wrote, <strong>it did “enable us to class up our brand and improve the quality of our advertisers</strong>, and thereby fetch higher CPMs.”\n\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/kathleenmajorskytweet.jpg\" alt=\"Kathleen Majorsky Tweet\" title=\"Kathleen Majorsky Tweet\" width=\"504\" height=\"123\" class=\"aligncenter size-full wp-image-9868\" />\n\nTrevor Aaronson, co-director of the <a href=\"http://fcir.org/\">Florida Center for Investigative Reporting</a>, says <strong>collaborations that show more people see FCIR’s stories puts his organization in a better position to win grant money</strong>. One example: a <a href=\"http://fcir.org/2011/06/30/when-florida-fugitives-flee-the-country-justice-rarely-follows/\">report on extraditions</a> that was done with local NPR stations. Now FICR and a group of stations are applying for funding together. In addition, part of FICR’s mission is to do investigative reports that reach Spanish-speaking communities. “We can’t do that without collaborations,” Aaronson <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1839\">wrote in the JA forum</a>, “and while we don’t generate direct revenue from these collaborations, we do believe [they] make our organization more attractive to foundations assisting with development in these communities.”\n\n<strong>The opportunity to innovate appears to be another major draw of collaboration for journalists. These benefits aren’t clearly tested, but they’re tempting.</strong> Keith Hammonds of Ashoka <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1884\">mentioned</a> a new pilot project with a national media organization that will link news stories to opportunities for readers to take action. Hammonds says this collaboration could create a stronger relationship between a news organization and its audience. “Readers who are activated by content to actually participate in change making activities should have higher loyalty and brand affiliation.”\n\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/icctweet.jpg\" alt=\"ICC Tweet\" title=\"ICC Tweet\" width=\"504\" height=\"123\" class=\"aligncenter size-full wp-image-9865\" />\n\nCollaborations outside news organizations seem to have the potential to open doors wide for innovation. Ben Werdmuller, CTO at Latakoo, encourages partnering with one of the many consumer companies that specialize in reaching wide audiences, and making money through that reach. “If you’re producing long-form video journalism, for example, why not partner with Netflix or Hulu?” he <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1809\">wrote in the forum</a>. A strategic partnership could “future-proof distribution strategies, while reaching new audiences and allowing you to concentrate on creating great content.”\n\nAnd Michael Skoler, vice president of digital for Public Radio International <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1920\">suggests</a> that collaborating with game creators might offer a chance at revenue while engaging people with news.  “What if a game helped you question the tax assessment on your home? That might be something that you would pay for.” Another idea: pull education coverage together in a special report and collaborate with realtors to sell it.  “I would pay for that when I move to a new place,” <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1905\">he wrote</a>.\n\n<strong>Being more efficient in administration, capitalizing on partners’ strengths, and improving the quality of reporting were also noted as potential benefits of collaboration. They are tempered by the realization that working together does take more time.</strong>\n\n<strong>Costs</strong>\n\n<strong>Time is the clearest cost of collaboration spelled out in the JA conversation.</strong> “Collaborations always mean more work,” <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1842\">wrote</a> Trevor Aaronson, “more coordination, more emails, more egos, more cat-herding.” Media Consortium executive director Jo Ellen Green Kaiser says given the reduced capacity of many news organizations, it can be impossible to add that work to the routine daily load.  “When more than 3 organizations collaborate,” <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1791\">she advises</a>, “it’s most efficient to have an intermediary.”\n\n<strong>Some advice on how to make collaborations work reveals real barriers to consider.</strong> For example: Pick a project manager from each collaboration partner and make sure they’re in regular contact. Establish a shared vision and shared goals early on. Make sure you like each other. And do think of the return: If this partnership won’t bring in money, what, specifically will it do?\n\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/lurenekelleytweet.jpg\" alt=\"\" title=\"Lurene Kelley Tweet\" width=\"504\" height=\"123\" class=\"aligncenter size-full wp-image-9869\" />\n\nThe biggest cost of collaborating on content may be this: It may not move journalism closer to a new, sustainable financial model. Rick Waghorn, a former sports reporter, now a partner in the ad platform Addiply, <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1800\">wrote in the forum</a> that <strong>journalists focused on collaborating with other journalists may not bring the financial gains the industry needs.  ”We all suck at making bucks,” he says. “Making waves, fine. Bucks? No chance.”</strong>\n\n<strong>So what next?</strong>\n\n<strong>The lack of a direct line between collaboration and revenue means it might be smart to measure other results as well. It’s tough. Quantifying reach is perhaps the biggest challenge.</strong> New audiences have “tremendous value,” <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1849\">writes</a> Trevor Aaronson. “But it’s hard for us tell you with specificity — and, as such, value it — the size and influence of the audience that hears our journalism on Florida NPR or reads it in the Miami Herald or in Spanish-language newspapers. It’s a key problem facing nonprofits like FCIR: How do you fully measure and value a fragmented audience on multiple platforms?”\n\nPRI’s Skoler is in the middle of the State Integrity Investigation, a major collaboration among three organizations; two journalism, one policy. He says SII deliberately built in tools designed to measure impact, including how many people email state officials based on the information they learn from SII’s work, and how many reforms are introduced in state legislatures. “We have already seen actions taken in 5 states that cite the investigation,” <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/#comment-1900\">he wrote</a>, and are tracking such measures online.\n\n<strong>Right now, the benefits of collaboration seem tangible to those who do it, if not always trackable.</strong> And the potential for revenue to be built in to collaboration is <a href=\"http://www.pbs.org/mediashift/2012/04/collaborating-for-dollars-how-to-raise-revenue-with-others115.html\">beginning to bubble up</a>.  There is plenty of room for sharing more experiences and continuing this collaborative conversation.\n\n<div class=\"underwrite_span\"><h3>About Collab/Space 2012</h3>Organized by <a href=\"http://www.pbs.org/mediashift/collaborationcentral/\">MediaShift\'s Collaboration Central</a> and the <a href=\"http://journalism.berkeley.edu/program/investigative/\">Investigative Reporting Program at UC Berkeley’s Graduate School of Journalism</a>, this daylong gathering in April brought together a range of journalists with different experience in collaboration to share insights and aspirations. Bundled with <a href=\"http://techraking.tumblr.com/schedule\">Techraking</a> and the <a href=\"http://journalism.berkeley.edu/conf/logan/2012/\">Logan Symposium</a>, Collab/Space kicked off an intense conference week with a focus on collaboration.</div>\n\n<em>A version of this post <a href=\"http://www.pbs.org/mediashift/2012/05/the-costs-and-benefits-of-collaboration-132.html\">appeared</a> on MediaShift\'s <a href=\"http://www.journalismaccelerator.com/resources/collaboration-central-your-guide-to-working-together-in-the-digital-age/\">Collaboration Central</a>. Other related posts on the JA: <a href=\"http://www.journalismaccelerator.com/blog/ja-use-case-five-steps-to-pave-the-way-toward-collaborative-revenue/\">Use case</a>, the nuanced story behind the story of one successful collaboration. <a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/\">Resources, examples and practices</a> to increase your yield from collaborative journalism. <a href=\"http://www.journalismaccelerator.com/blog/ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility/\">From the frontlines</a>, takeaways from a live chat with two seasoned collaborators. Plus the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">forum itself</a>, and as captured with <a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">Storify</a></em>.', 'Can collaboration in publishing up revenue? Collab/Space forum surfaces insight', 'Exposure and a chance to innovate emerge as major collaboration benefits. Weigh against the challenges in this readout from the JA collaboration & revenue conversation.', 'publish', 'open', 'closed', '', 'can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight', '', '', '2012-05-10 17:56:47', '2012-05-11 00:56:47', '', 0, 'http://www.journalismaccelerator.com/?p=9833', 0, 'post', '', 6),
(9898, 17, '2012-05-16 02:46:49', '2012-05-16 09:46:49', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>The JA’s <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">most recent forum</a> explored how collaboration could increase revenue for publishers. <strong>This JA interview, below, opens a discussion about innovation; how publishers are responding to rapid technological developments that often focus on commerce over content</strong>, and what role innovation plays in bringing bucks to journalism. For two perspectives, we asked <a href=\"http://streetfightmag.com/\">Street Fight</a> co-founder David Hirschman and <a href=\"http://www.cjr.org/\">Columbia Journalism Review</a> staff writer Michael Meyer to share their insights. We spoke via Skype late last week, as David was finalizing the agenda for <a href=\"http://streetfightmag.com/street-fight-summit-west/\">Street Fight Summit West</a>, his organization’s California iteration of its annual New York conference, and Michael was adding startup #267 to the CJR’s <a href=\"http://www.journalismaccelerator.com/resources/news-frontier-database-columbia-journalism-review/\">Guide to Online News Startups</a>.</em><!--more--></p>\nMost people can\'t keep up with the speed of technological change. So maybe it’s no surprise that Street Fight co-founder <a href=\"http://www.journalismaccelerator.com/members/david-hirschman/\">David Hirschman</a> mentioned a not-so-new technology when I kicked off our conversation by asking what he’s seen that will actually help publishers earn money.\n\nTo hear the full discussion from the start, click the sound file below. You can also skip to conversation highlights via <a href=\"http://www.journalismaccelerator.com/blog/ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers/#links\">these links</a>, or read the <a href=\"http://www.journalismaccelerator.com/blog/ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers/#scribd\">transcript</a>, which includes links back to the audio.\n<div id=\"audio\" class=\"underwrite\">\n<h3>Street Fight Summit West discount</h3>\n<img class=\"alignright size-full wp-image-9938\" title=\"Street Fight\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/streetfightsign2.jpg\" alt=\"\" width=\"125\" height=\"125\" />Street Fight hosts its first <a href=\"http://streetfightmag.com/street-fight-summit-west/\">West Coast conference</a> June 5 in San Francisco, exploring innovation around local commerce, consumers, and content. For a 20% JA community discount, use the code <strong>JASFSW12</strong> when you register.\n\n</div>\n<div align=\"center\"><iframe width=\"360\" height=\"270\" src=\"http://www.youtube.com/embed/A7UmdPtMFF8\" frameborder=\"0\" allowfullscreen></iframe></div>\n<div style=\"clear:both;width:100%;height:12px;\"></div>\n<strong>Hirschman flagged geotagging,</strong> calling it one “<a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=01m09s\">great step forward</a>” for publishers. Adding location tags to news stories has been possible and practiced for several years, but <a href=\"http://www.knightdigitalmediacenter.org/news_blog/comments/20110906_geotagging_pew_research_shows_why_news_orgs_should_do_a_better_job/\">a Knight Digital Media Center post</a> published last fall asserted that most news organizations were doing “little to upgrade their content management system to systematically and consistently geotag” content.\n\nHirschman says he sees more and more publishers beginning to geotag now. <strong>He sees the practice as a possible path to increasing revenue because geotagging keeps news stories accessible and relevant – in other words, valuable – longer if they are connected to a place.</strong> A longer life for content can lead to more hits over time, more hits can mean better numbers and better numbers can potentially help boost advertising revenue.\n<div class=\"underwrite\">\n<h3>Jump to the transcript</h3>\n<strong>If you like to read more than listen, check out the <a href=\"http://www.journalismaccelerator.com/blog/ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers/#scribd\">full transcript</a> of this interview.</strong> We\'re testing a couple things with this: the services of new startup, <a href=\"http://transcribeme.com/\" target=\"_blank\">TranscribeMe</a>, which uses multiple people around the globe to transcribe a single interview, and the value of providing information in multiple formats. <strong>Please let us know what you think!</strong> The JA edited the transcript provided to correct errors, add links back to the audio, and make it a little easier to read.\n\n</div>\n<strong>Why does it take time for publishers to adopt tech to their advantage?</strong> One reason may be there is a lot out there! I asked Hirschman and <a href=\"http://www.journalismaccelerator.com/members/mcm_nm/\">Michael Meyer</a>, who runs CJR’s <a href=\"http://www.journalismaccelerator.com/resources/news-frontier-database-columbia-journalism-review/\">Guide to Online News Startups</a>, for tips publishers can use as they wade through the onslaught. Meyer says <strong><a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=05m45s\">the lure of innovation can be distracting</a>, because successful publishing businesses are rooted in community connection.</strong> He says publishers’ “audience and advertisers have to be with them step by step.”\n\n<span id=\"links\">Learn more about the potential for technology to increase publisher revenue by listening to our 20 minute conversation, <a href=\"http://www.journalismaccelerator.com/blog/ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers/#audio\">above</a>. You can also skip to specific points in the interview using the links below, or read <a href=\"http://www.journalismaccelerator.com/blog/ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers/#scribd\">a transcript</a> of the full interview, including links back to the audio.</span>\n<ul>\n	<li>Michael Meyer on startups: Publishers can “<a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=04m01s\">leverage the fact they’re the new kid on the block</a> and turn that weakness into a strength.”</li>\n	<li>David Hirschman on all the companies that have “popped up” to create “bells and whistles” for things that publishers <em>could</em> do online.  “Another part of the question is <a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=05m20s\">should they really be doing it</a>.”</li>\n	<li>Meyer on <a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=02m52s\">using old skills to earn new revenue</a>.</li>\n	<li>Hirschman on <a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=07m06s\">why the innovation pendulum could swing</a> from local commerce toward local news publishing soon.</li>\n	<li>Why Hirschman calls geotagging a “<a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=01m09s\">great step forward</a>” for publishers.</li>\n	<li>Meyer on the <a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=05m45s\">distracting lure of innovation</a>.</li>\n	<li>A discussion of the “<a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=09m27s\">Walmart effect</a>” on content.</li>\n	<li>Where tech and publishing <a href=\"http://www.youtube.com/watch?v=A7UmdPtMFF8&amp;feature=youtu.be#t=20m00s\">are headed</a>. (Hint: big data and building credibility with a community.)</li>\n</ul>\n\n<div style=\"width:100%;height:12px;\"></div>\n\n<iframe id=\"scribd\" class=\"scribd_iframe_embed\" src=\"http://www.scribd.com/embeds/95313721/content?start_page=1&view_mode=list&access_key=key-ijchapiybzmsoqhj2gu\" data-auto-height=\"true\" data-aspect-ratio=\"0.772727272727273\" scrolling=\"no\" id=\"doc_33288\" width=\"100%\" height=\"600\" frameborder=\"0\"></iframe>\n\n<div style=\"width:100%;height:12px;\"></div>\n\nNear the end of our conversation, David Hirschman said he doesn\'t know of any news product that uses location data \"properly\" - which I took to mean news sites aren\'t taking advantage of the potential of readers\' location data. If you know examples of news producers using location data in an effective way, <strong>please post examples in the comment thread! Or share your ideas: How would you like to marry user location and news stories?</strong>\n\nCJR\'s Michael Meyer closed with the thought that credibility will help startup news sites increase revenue over time. We\'ll continue to track that as sites continue to build their reputations. <strong>We\'re always interested in specific examples to deepen the community knowledge base, so if you can share a story about a news site\'s credibility helping close an ad deal, or sell out an event, we\'d love to hear that too.</strong>\n<div class=\"underwrite_span\">\n<h3>About David Hirschman and Michael Meyer</h3>\n<a href=\"http://www.journalismaccelerator.com/members/david-hirschman/\">David Hirschman</a> co-founded <a href=\"http://www.journalismaccelerator.com/resources/streetfight-inside-the-business-of-hyperlocal/\">Street Fight</a>, a hyperlocal news and research site covering local news, information, advertising and commerce. <a href=\"http://www.journalismaccelerator.com/members/mcm_nm/\">Michael Meyer</a> is a staff writer for the Columbia Journalism Review. He runs <a href=\"http://www.journalismaccelerator.com/resources/news-frontier-database-columbia-journalism-review/\">CJR’s Guide to Online News Startups</a>.\n\n</div>', 'JA Interview: CJR’s Michael Meyer and Street Fight co-founder David Hirschman on technology and revenue for publishers', 'Listen in on an insightful conversation about the real role the “bells and whistles” of technology has in influencing publishes. Street Fight’s David Hirschman and CJR’s Michael Meyer talk share their insight with the JA’s Emily Harris', 'publish', 'open', 'closed', '', 'ja-interview-cjrs-michael-meyer-and-street-fight-co-founder-david-hirschman-on-technology-and-revenue-for-publishers', '', '', '2012-05-16 02:46:49', '2012-05-16 09:46:49', '', 0, 'http://www.journalismaccelerator.com/?p=9898', 0, 'post', '', 11),
(9999, 3, '2012-05-16 17:11:31', '2012-05-17 00:11:31', 'Money tips: how collaboration and crowdfunding can help up publisher revenue. Brainfood: how to quantify journalists\' credibility and conversing (and listening) online.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/niemanlab\">niemanlab</a>: Does the <a href=\"https://twitter.com/search/%2523news\">#news</a> industry need a system that quantifies credibility? <a href=\"http://t.co/TW1OTQSf\" title=\"http://nie.mn/KAvB6A\">nie.mn/KAvB6A</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523transparency\">#transparency</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/199861615930245120\" data-datetime=\"2012-05-08T14:01:37+00:00\">May 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Practical for <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a>: a breakdown of revenue models including subscriptions &amp; freemium content, by @<a href=\"https://twitter.com/JennWebb\">JennWebb</a> <a href=\"http://t.co/KEN2icwb\" title=\"http://oreil.ly/JGf2ne\">oreil.ly/JGf2ne</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/202097316239384576\" data-datetime=\"2012-05-14T18:05:29+00:00\">May 14, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Publishers mastering the art of online conversation - <a href=\"https://twitter.com/search/%2523mybxb\">#mybxb</a> <a href=\"http://t.co/V1Z9MjM0\" title=\"http://dlvr.it/1W8dSp\">dlvr.it/1W8dSp</a> via <a href=\"http://t.co/3ERKUCh3\" title=\"http://nerdsinpress.com\">nerdsinpress.com</a></p>&mdash; nelson fernandez (@g33k) <a href=\"https://twitter.com/g33k/status/197667347123806210\" data-datetime=\"2012-05-02T12:42:22+00:00\">May 2, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Meanwhile, in the land of the free…@<a href=\"https://twitter.com/dangillmor\">dangillmor</a>\'s @<a href=\"https://twitter.com/CJR\">CJR</a> piece on the state of free expression in the US <a href=\"http://t.co/ij9sVUGO\" title=\"http://bit.ly/JfSbgG\">bit.ly/JfSbgG</a> <a href=\"https://twitter.com/search/%2523pressfreedom\">#pressfreedom</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/200632669053272064\" data-datetime=\"2012-05-10T17:05:30+00:00\">May 10, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/streetfightmag\">streetfightmag</a> New Crowdfunding Group Chief: More Hyperlocal Projects Will Get Funded | Street Fight <a href=\"http://t.co/XEtfupjL\" title=\"http://bit.ly/JVMfLi\">bit.ly/JVMfLi</a></p>&mdash; laurarich (@laurarich) <a href=\"https://twitter.com/laurarich/status/200264235811479552\" data-datetime=\"2012-05-09T16:41:29+00:00\">May 9, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n', 'Tweets for Keeps: May 6 - May 12, 2012', 'Money tips: how collaboration and crowdfunding can help up publisher revenue. Brainfood: how to quantify journalists\' credibility and conversing (and listening) online. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-may-6-may-12-2012', '', '', '2012-05-16 17:11:31', '2012-05-17 00:11:31', '', 0, 'http://www.journalismaccelerator.com/?p=9999', 0, 'post', '', 0),
(10005, 3, '2012-05-22 14:16:29', '2012-05-22 21:16:29', '<blockquote>The <strong>Mobile Security Survival Guide</strong> for Journalists helps you better understand the risks inherent in the use of mobile technology. It also discusses some tactics you can use to protect yourself. The guide covers both local journalists and those on assignment in another country. It is important for any journalists or person engaged in sensitive work to understand that mobile communications are inherently insecure and expose you to risks that are not easy to detect or overcome. This guide is designed to help you navigate these challenges.\n\nWe outline the risks and offer tips to help mitigate them. Our primary goal is to help you make better decisions about using your mobile phone while on assignment for both your professional and personal communication.\n\n<em>It should be noted that this guide does not guarantee your safety. Rather, it is a foundational resource for you to understand and minimize risks of mobile communication in the field.</em>\n\nThe Mobile Security Survival Guide is written with the workflow of a journalist in mind:\n\n<ol>\n	<li><strong><u>Mobile Network Awareness: The Basics</u></strong> — What does your mobile use say about you?</li>\n	<li><strong><u>Preparing for Assignment</u></strong> — Assess your digital risks and prepare your phone.</li>\n	<li><strong><u>Reporting/In the Field</u></strong> — Talking to sources and conducting interviews; checking in with your newsroom, your phone in emergency situations.</li>\n	<li><strong><u>Filing the Story</u></strong> – Sending updates, news bursts, or multimedia content from the field.</li>\n	<li><strong><u>BONUS! Social Media</u></strong> – Safer use of social media to follow news, connect with sources, share breaking stories and promote your work.\" <strong>Source:</strong> <a href=\"https://safermobile.org/resource/mobile-security-survival-guide-for-journalists/\">SaferMobile</a></li>\n</ol></blockquote>', 'Mobile Security Survival Guide for Journalists', 'Concerned about managing risks as publishing continues to go mobile? A practical guide to help protect reporters and sources. Tips for secure social media practices as well.', 'publish', 'open', 'closed', '', 'mobile-security-survival-guide-for-journalists', '', '', '2012-05-22 14:16:29', '2012-05-22 21:16:29', '', 0, 'http://www.journalismaccelerator.com/?p=10005', 0, 'post', '', 0),
(10013, 3, '2012-05-22 14:18:58', '2012-05-22 21:18:58', '\n<blockquote>The Center for Digital Information\'s mission is to lead the policy research community — think tanks, foundations, government agencies, NGOs and educational institutions — in a fundamental rethinking of how it communicates its findings in a digital society.\n\nWhile researchers currently rely upon an old model of publishing static documents online, CDI seeks to advance the field toward developing entirely new interactive modes of presentation that utilize the unique capabilities of digital media.\n\nThrough <a href=\"http://digitalinfo.org/activities/\">interactive production, collaboration, and leadership</a>, CDI\'s goal is to ensure that high-quality research remains relevant, engaging and informative to both the public and policymakers as they consume information in new ways brought on by rapid technological change.\n\nThe Center\'s approach is based on an important distinction between \"<strong>digital distribution</strong>\" and \"digital information.\" Digital distribution is characterized by transmitting material via new media in forms borrowed from a pre-digital era: reports, white papers, articles, issue briefs, fact sheets, and press releases; distributed as static text and PDFs. <strong>Digital information</strong> is distinguished by communicating natively in new media, using the unique interactive capabilities of the technology.\" <strong>Source:</strong> <a href=\"http://digitalinfo.org/about/\">The Center for Digital Information</a></blockquote>', 'The Center for Digital Information', 'CDI helps publishers and others communicate in a way that takes full advantage of digital. Offering a  fundamental rethinking designed to keep “vital information” read and understood.', 'publish', 'open', 'closed', '', 'the-center-for-digital-information', '', '', '2012-05-22 14:18:58', '2012-05-22 21:18:58', '', 0, 'http://www.journalismaccelerator.com/?p=10013', 0, 'post', '', 0),
(10020, 3, '2012-05-22 14:48:05', '2012-05-22 21:48:05', '<blockquote>Welcome to Socialmedia.biz. We’re here for two related reasons:\n\n<ul>\n	<li>To help businesses and organizations achieve maximum impact with their social media strategy or campaigns.</li>\n	<li>To highlight news, trends, tools and resources around social media, social networks and Web 2.0.</li>\n</ul>\n\nIn 2007 Socialmedia.biz was named the #1 site covering the social Web. CNET named founder J.D. Lasica one of the top 100 media bloggers in the world after he launched Ourmedia.org (150,000 members), the first video hosting and sharing site.\" <strong>Source:</strong> <a href=\"http://www.socialmedia.biz/about/\">Social Media Biz</a></blockquote>\n\n<blockquote>\nSocial media isn’t just a marketing tool. It’s a philosophy and a way of engaging with stakeholders. It’s more than setting up a Facebook page. It’s about redefining how you do your work. The old model of doing business is disappearing and it’s no longer top-down. It’s not enough to delegate social media to an intern or even a consultant like myself. You need a game plan to incorporate it into all aspects of the organizational mission. When I talk to executives, they have their own set of priorities and social media can be jarring for them because it fundamentally shakes up how they do things. Change doesn’t come easy but when they see the lessons learned from successful organizations, they get excited about the possibilities.\" <strong>Source:</strong> J.D. Lasica interviewed in <a href=\"http://www.socialtechnologyreview.com/articles/socialmediabiz-founder-jd-lasica-discusses-social-media-strategy \">Social Technology Review</a></blockquote>\n\n\n', 'Social Media Biz', 'Led by longtime web innovator J.D. Lasica, a deep dive into the social web with practical considerations to fuel your success. Free tools, tips, and research to hone your social strategy.', 'publish', 'open', 'closed', '', 'social-media-biz', '', '', '2012-05-22 14:48:05', '2012-05-22 21:48:05', '', 0, 'http://www.journalismaccelerator.com/?p=10020', 0, 'post', '', 0),
(10025, 3, '2012-05-22 14:24:24', '2012-05-22 21:24:24', '<blockquote>The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank founded in 2005 to focus on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.\n\nSNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies.\n\nThe Society’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe—all collaborating together on research initiatives, educational offerings, and the establishment of standards and best practices.\" <strong>Source:</strong> <a href=\"http://www.sncr.org/about-us\">The Society for New Communications Research</a></blockquote>', 'Society for New Communications Research', 'Tap into bright brains bridging the gap between new communications theory and reality. Deep study and practical applications offered in the work of diverse thinkers.', 'publish', 'open', 'closed', '', 'society-for-new-communications-research', '', '', '2012-05-22 14:24:24', '2012-05-22 21:24:24', '', 0, 'http://www.journalismaccelerator.com/?p=10025', 0, 'post', '', 0),
(10046, 3, '2012-05-22 10:29:08', '2012-05-22 17:29:08', 'Web-first and user-first strategies find success. And inspiration here from many sources: a major collaboration, thoughts on thriving in news, and a conversation on journalism and democracy.\n\n<a href=\"http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/\">Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value</a>\nSurfacing meaningful metrics to show impact, social media measurement requires a different lens. “Did you grab attention? Did you deliver delight?”\n\n<a href=\"http://www.themediabriefing.com/article/2012-04-17/why-the-future-of-business-media-is-not-in-print\">Why the future of business media is not in print, it’s in being user-first</a>\nAn approach to financial sustainability putting users front and center. Author Neil Thackray sums it up: An approach that “creates deep engagement across platforms is always monetisable.”\n\n<a href=\"http://flowingdata.com/2012/04/27/data-and-visualization-blogs-worth-following/\">Data and visualization blogs worth following</a>\nInterested in how people are using data to understand ourselves better? Stay current and fuel your work with this collection of inspiring blogs covering data visualization.\n\n<a href=\"http://www.poynter.org/latest-news/business-news/the-biz-blog/171833/christian-science-monitor-sees-traffic-revenues-rising-after-3-years-of-web-first-strategy/\">Christian Science Monitor sees traffic, revenue rising after 3 years of Web-first strategy</a>\nDigital first case study: Christian Science Monitor ups views, uniques, ad revenue and content sales after “wrenching” change adapting “serious...journalism to the Web’s possibilities.”\n\n<a href=\"http://www.forbes.com/sites/lewisdvorkin/2012/03/27/inside-forbes-the-9-key-steps-weve-taken-to-disrupt-the-traditional-news-business/\">Inside Forbes: The 9 Key Steps We’ve Taken to Disrupt the Traditional News Business</a>\nNine practices a “95-year-old startup” cultivates to reinvent itself. Forbes writer Lewis DVorkin writes “we’re striving to create a news experience that is not just social, but connected.”\n\n<a href=\"http://www.niemanlab.org/2012/05/a-lesson-in-collaboration-how-15-news-orgs-worked-together-to-tell-a-single-education-story/\">A lesson in collaboration: How 15 news orgs worked together to tell a single education story</a>\nA collaboration case study: Fifteen reporters and more than a dozen news organizations together “track the local use of $3 billion in federal School Improvement Grant stimulus money.”\n\n<a href=\"http://www.poynter.org/how-tos/career-development/170328/5-ways-young-journalists-can-stay-motivated-thrive-in-the-newsroom/\">5 ways young journalists can stay motivated, thrive in the newsroom</a>\nVia Poynter, Tom Huang’s perspective on thriving in journalism. A response to Malcolm Gladwell’s suggestion young people avoid print newsrooms and “go the penniless web route for practice.”\n\n<a href=\"http://billmoyers.com/segment/marty-kaplan-on-big-moneys-effect-on-big-media/\">Marty Kaplan on Big Money’s Effect on Big Media</a>\nHead of USC’s Norman Lear Center Marty Kaplan talks with Bill Moyers, noting “Education and journalism were supposed to, according to our founders, inform our public and make democracy work.”', 'Journalism Accelerator Featured Links May 10 - May 22, 2012', 'Web-first and user-first strategies find success. And inspiration here from many sources: a major collaboration, thoughts on thriving in news, and a conversation on journalism and democracy.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-may-10-may-22', '', '', '2012-05-22 10:29:08', '2012-05-22 17:29:08', '', 0, 'http://www.journalismaccelerator.com/?p=10046', 0, 'post', '', 0),
(10063, 3, '2012-05-22 11:49:37', '2012-05-22 18:49:37', 'Learn, dig, and pivot. Tweets this week offer ideas on learning how to deepen or start a beat, showcase excellent reporting by checking others\' analytics, and share useful startup stories.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/nereidadin\">nereidadin</a>: Try our self-guided training on Uncovering the Best Local Business Stories from our workshops: <a href=\"http://t.co/5XxXl3AE\" title=\"http://bit.ly/IONvw3\">bit.ly/IONvw3</a> <a href=\"https://twitter.com/search/%2523bizj\">#bizj</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/203485498931548162\" data-datetime=\"2012-05-18T14:01:38+00:00\">May 18, 2012</a></blockquote>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/digitalamysw\">digitalamysw</a>: Audio tips when producing <a href=\"https://twitter.com/search/%2523multimedia\">#multimedia</a> stories: @<a href=\"https://twitter.com/Poynter\">Poynter</a> <a href=\"http://t.co/wGJ0FauU\" title=\"http://bit.ly/K9XNXa\">bit.ly/K9XNXa</a> <a href=\"https://twitter.com/search/%2523journo\">#journo</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/202822087868547072\" data-datetime=\"2012-05-16T18:05:28+00:00\">May 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/saduros\">saduros</a>: RT @<a href=\"https://twitter.com/x_mediajourn\">x_mediajourn</a>: Why Some <a href=\"https://twitter.com/search/%2523Startups\">#Startups</a> Must Pivot to Succeed <a href=\"https://twitter.com/search/%2523media\">#media</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"http://t.co/D5mwzYYJ\" title=\"http://bit.ly/IRYAOi\">bit.ly/IRYAOi</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/203123180326494209\" data-datetime=\"2012-05-17T14:01:54+00:00\">May 17, 2012</a></blockquote>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/bizjournalism\">bizjournalism</a>: How to cover <a href=\"https://twitter.com/search/%2523business\">#business</a> beats. TIPS: We\'ve got Beat Basics from veteran business <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a>: <a href=\"http://t.co/3Ryt6PCI\" title=\"http://bit.ly/w07CWY\">bit.ly/w07CWY</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/202384189079826432\" data-datetime=\"2012-05-15T13:05:25+00:00\">May 15, 2012</a></blockquote>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Reporting from analytics: Why journalists should look at search queries <a href=\"http://t.co/W0noq8sY\" title=\"http://bit.ly/KlJVec\">bit.ly/KlJVec</a></p>&mdash; Steffen Konrath (@StKonrath) <a href=\"https://twitter.com/StKonrath/status/202714674360360960\" data-datetime=\"2012-05-16T10:58:39+00:00\">May 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: May 13 - May 19, 2012', 'Learn, dig, and pivot. Tweets this week offer ideas on learning how to deepen or start a beat, showcase excellent reporting by checking others\' analytics, and share useful startup stories.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-may-13-may-19-2012', '', '', '2012-05-22 11:49:37', '2012-05-22 18:49:37', '', 0, 'http://www.journalismaccelerator.com/?p=10063', 0, 'post', '', 0),
(10050, 3, '2012-06-08 14:45:40', '2012-06-08 21:45:40', 'Great guides to assess ad networks and going mobile, case studies of collaboration and failure, what Warren Buffet sees in small town papers, and research into Twitter\'s value as a verifier.\n\n<a href=\"http://www.laobserved.com/archive/2012/05/ford_foundation_to_fund_n.php\">Ford Foundation to fund new LA Times reporters</a>\nA new deal with the potential to re-shape traditional business models: A big commercial paper gets a $1 million grant to cover specific beats but with “no [other] strings attached.”\n\n<a href=\"http://www.editorandpublisher.com/Features/Article/Press-Associations-Open-Their-Doors-To-News-Sites\">Press Associations Open Their Doors To News Sites</a>\nGoogle rethinks classifications, a “blog” becomes a “news source” and doors to “legitimacy” open. Catch up on state-by-state access digital journos now get to legacy press associations.\n\n<a href=\"http://www.niemanlab.org/2012/05/publicola-2009-2012-how-a-seattle-news-startup-built-an-audience-but-not-a-business/\">PubliCola, 2009-2012: How a Seattle news startup built an audience but not a business</a>\nA detailed, behind-the-scenes look at why a news site that seemed to have all in place failed. The founder cites weak business planning and execution.\n\n<a href=\"http://paidcontent.org/2012/05/17/why-warren-buffett-is-buying-newspapers/\">Why Warren Buffett is buying newspapers</a>\nA wide look at the industry shows small town papers still hold “some of their traditional monopoly power.” Will the ability to scale pay dividends for Buffet and local publishers?\n\n<a href=\"http://www.mediaforthe99percent.com/\">Media 99% Special Nationwide Coverage: May Day Protests</a>\nCollaboration in action: Two dozen independent media organizations join together for May Day coverage of Occupy events. A case study for large scale, live collaboration.\n\n<a href=\"http://lymblog.com/2012/04/18/10-questions-every-publisher-should-ask-online-ad-networks/#.T5QnsTrpqhI.twitter\">10 Questions Every Publisher Should Ask Online Ad Networks</a>\nSpelling out the hard questions you have to ask, this handy guide makes it easier to pick among the various online ad network offerings.\n\n<a href=\"http://thebootstrappersguide.com/mobilewebinfographic.html\">The Bootstrapper’s Guide to the Mobile Web Infographic</a>\nSee where mobile is going, why, and what you can do to keep up. A visual shortcut to the heart of a new book by the same name.\n\n<a href=\"http://www.poynter.org/latest-news/regret-the-error/173245/social-journalism-research-helps-explain-how-information-is-verified-twitter/\">Social journalism research helps explain how information is verified on Twitter</a>\nDeep research offers insight into the value of public verification. Sorting out facts still crucial: “What has changed is how a journalist does this and where.”', 'Journalism Accelerator Featured Links May 23 - June 7, 2012', 'Great guides to assess ad networks and going mobile, case studies of collaboration and failure, what Warren Buffet sees in small town papers, and research into Twitter\'s value as a verifier.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-may-23-june-7', '', '', '2012-06-08 14:45:40', '2012-06-08 21:45:40', '', 0, 'http://www.journalismaccelerator.com/?p=10050', 0, 'post', '', 0);
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(10069, 17, '2012-05-25 19:08:00', '2012-05-26 02:08:00', '[caption id=\"\" align=\"alignright\" width=\"250\" caption=\"Together stronger,  sharing complementary skills enriches collaborative partnerships.\"]<img class=\"alignright size-full wp-image-10084\" title=\"Monkey and Dog\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/05/friends.jpg\" alt=\"Monkey and Dog\" width=\"250\" height=\"214\" />[/caption]\n\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>One of the best parts about getting professional colleagues together to talk is that everyone brings specific resources and examples to the topic at hand. Sometimes these are familiar to you, but a colleague’s experience offers a fresh perspective. At other times, you may discover details about a resource you’d previously only vaguely heard of, or learn about something you were not aware of at all. <strong>At last month’s <a href=\"http://www.pbs.org/mediashift/2012/04/collabspace-2012-building-trust-tools-and-relationships-for-collaborating-104.html\">Collab/Space conference</a> and during the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">extended conversation on the JA</a> afterward, people offered concrete examples of successful collaborative reporting projects and pointed out tools or tips that helped them along the way. </strong>We\'ve collected many of them here. Feel free to add to this shared base of knowledge. Happy collaborating!</em></p>\n<strong>Are you thinking about a collaborative reporting project and want some examples to show your editor? </strong>Would you like to work with an organization outside your own so your joint efforts can have a collectively bigger impact? Do you need tools to make collaborating easier?\n\n<strong>Find ideas and inspiration in these examples</strong>, models, articles and tools that people cited in the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">JA conversation</a> on collaboration and revenue.\n\n<a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/#storyexamples\">Collaborative reporting: Story examples</a>\n<a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/#relationships\">Collaborative relationships: Journalism</a>\n<a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/#projects\">Collaborative projects: Cross-industry or outside models</a>\n<a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/#resources\">Collaborative resources: Articles and tools</a>\n\n<!--more-->\n\n<strong>These sections offer examples of collaborative journalism, joint projects (some which reach beyond journalism), and resources designed to support collaborative work.</strong> This is by no means a comprehensive list – though it’s a good one. All the ideas came from <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">the JA conversation</a> exploring how collaboration in journalism could increase revenue for publishers, following a conference organized by <a href=\"http://www.pbs.org/mediashift/collaborationcentral/\">Collaboration Central</a>.\n<h3 id=\"storyexamples\">Collaborative reporting: Story examples</h3>\nThe <a href=\"http://fcir.org/\">Florida Center for Investigative Reporting</a> partnered with the Miami NPR affiliate <a href=\"http://www.wlrn.org/\">WLRN</a> for <a href=\"http://fcir.org/2011/06/30/when-florida-fugitives-flee-the-country-justice-rarely-follows/\">this report showing law enforcement does little</a> when alleged criminals skip bail and leave the country. It won a <a href=\"http://currentpublicmedia.blogspot.com/2012/04/headliner-awards-go-to-18-pubmedia.html\">National Headliner Award</a> for  “Radio: Best in Show.” Later, FCIR and WLRN collaborated on other stories, including <a href=\"http://fcir.org/2011/11/13/u-s-deportees-to-haiti-jailed-without-cause-face-severe-health-risks/\">an award-winning report about deportations to Haiti</a> that was also supported by the <a href=\"http://www.investigativenewsnetwork.org/\">Investigative News Network</a> and individual INN members. Now FCIR and three local NPR stations are working together on a series of grant-funded investigations examining education reform for Florida\'s <a href=\"http://stateimpact.npr.org/florida/\">StateImpact project</a>.\n\n<a href=\"http://sfpublicpress.org/\">San Francisco Public Press</a> offered several examples. A <a href=\"http://sfpublicpress.org/trafficking\">story on human trafficking</a> reported in collaboration with <a href=\"http://newamericamedia.org/\">New America Media</a> and the bilingual newspaper <a href=\"http://eltecolote.org/content/\">El Tecolote</a> involved seven reporters, went out to more than 30 NAM affiliates and appeared in several newspapers in India and the Spanish-language newspaper <a href=\"http://www.laopinion.com/\">La Opinion</a>.  A <a href=\"http://sfpublicpress.org/news/2011-12/bucking-a-punitive-trend-san-francisco-lets-students-own-up-to-misdeeds-instead-of-gett\">different San Francisco Public Press story</a>, examining trends in the juvenile justice system in San Francisco and other cities, was part of a package of national stories by the <a href=\"http://www.iwatchnews.org/about\">Center for Public Integrity</a>. CPI paid the two freelance writers and a photographer. Both organizations edited, and the Public Press ran it in the newspaper.  A project on sprawl brought in an editor from <a href=\"http://baynature.org/\">Bay Nature Magazine</a>, which covers that issue frequently.\n\n“Post Mortem” is an investigation into America’s system of coroners and medical examiners. <a href=\"http://www.npr.org/series/133208980/post-mortem-death-investigation-in-america\">NPR</a>, <a href=\"http://www.propublica.org/series/post-mortem\">ProPublica</a>, and <a href=\"http://www.pbs.org/wgbh/pages/frontline/post-mortem/\">Frontline</a> collaborated on reporting while each producing their own coverage. Carrie Lozano of UC Berkeley’s <a href=\"http://journalism.berkeley.edu/program/investigative/\">Investigative Reporting Program</a> was “embedded” in the project to <a href=\"http://www.pbs.org/mediashift/2011/04/highs-and-lows-of-post-mortem-collaboration-between-frontline-propublica-npr116.html\">observe and report on</a> the collaboration process.\n\n<a href=\"http://investigativereportingworkshop.org/\">American University’s Investigative Reporting Workshop</a> brought collaborators in when they knew they had data that deserved wide dissemination.  <a href=\"http://investigativereportingworkshop.org/workshop-news/workshop-expands-its-publishing-partnerships/\">This practical assessment</a> of that collaborative process sees a “new direction for publishing, one that allows a number of editorial voices to weigh in on the findings before publication and for multiple points of view on how to interpret and use the material.”\n\nOn May 1, 2012, journalists from more than two dozen independent organizations, connected through <a href=\"http://www.themediaconsortium.org/\">The Media Consortium</a> to cover <a href=\"http://www.mediaforthe99percent.com/\">Occupy events</a> coast-to-coast.\n<h3 id=\"relationships\">Collaborative relationships: Journalism</h3>\n<a href=\"http://cironline.org/\">The Center for Investigative Reporting</a> and the public radio program <a href=\"http://californiawatch.org/\">California Watch</a> are <a href=\"http://cironline.org/news/cir-launch-investigative-news-channel-youtube\">launching a YouTube channel</a> dedicated to investigative reporting. Their many partners cross many revenue models: the <a href=\"http://www.investigativenewsnetwork.org/\">Investigative News Network</a> of nonprofit news sites; traditional media such as NPR, national television networks, and the New York Times; independent filmmakers and <a href=\"http://investigativereportingworkshop.org/\">American University’s Investigative Reporting Workshop</a>.\n\nThe <a href=\"http://gazetylokalne.pl/\">Association of Local Newspapers</a> is a cooperative of 100 independent papers in Poland, all competing with state-controlled news outlets. The Association is a national advertising cooperative that also offers journalist training and legal support, and advocates around national media policy.\n\nThe <a href=\"http://www.publicinsightnetwork.org/\">Public Insight Network</a> is a platform that allows newsrooms to recruit citizens as sources. Tools and training are offered to news organizations on a fee-for-service basis.  Founder Michael Skoler says PIN creates a bond through collaboration between a news organization and its audience.  From a revenue perspective, he says that can lead to more donations to the nonprofits that use it. PIN is <a href=\"http://www.pbs.org/mediashift/2012/05/public-insight-network-how-the-symphony-of-collaboration-will-play-out129.html\">now imagining</a> the next level of community-wide, collaborative reporting.\n\n<a href=\"http://www.theuptake.org/\">The UpTake</a> is a citizen-driven news organization based in Minneapolis that collaborates regularly with other independent media. It is primarily foundation funded, but collaborations around some major news stories, such as the 2011 political standoff in Wisconsin, helped increase individual donations. The UpTake has also brought in revenue by selling video from legislative sessions to the Star-Tribune newspaper.\n\n<a href=\"http://www.ashoka.org/fellow/alicia-cytrynblum\">Ashoka Fellow Alicia Cytrynblum</a> started <a href=\"http://www.periodismosocial.org.ar/\">Periodismo Social</a> to increase coverage of social issues in Argentina. She describes her work as “developing a collaborative approach to news-making by creating incentives for newspapers to produce collective coverage…on social issues of national importance.” Editors from 14 regional newspapers meet annually to agree on an editorial agenda, and share sources, reporting and coverage for monthly coverage of different issues. Ashoka’s Keith Hammonds says this increases Sunday newsstand sales, one revenue marker.\n\nInspired by the journalism crowdfunding site Spot.us, <a href=\"http://gojournalism.ca/\">GoJournalism</a> takes a similar approach to reporting in Ottowa. Part of the journalism program at Algonquin College.\n<h3 id=\"projects\">Collaborative projects: Cross-industry or outside models</h3>\n<a href=\"http://theciviccommons.com/\">The Civic Commons</a> is a website that provides a place and way for people to talk about a wide range of civic issues. Both grant and fee funded, it has collaborated with newsrooms to spark conversations and draw out sources, and with government agencies to gain insight into public views. Curator of Conversation Dan Moulthrop says some collaborations “were revenue gains, some revenue neutral and others just at huge costs. But with all of them, we do try to think through what’s at stake…”\n\nThe <a href=\"http://www.stateintegrity.org/\">State Integrity Investigation</a> (SII) is a three-way collaboration among two journalism organizations and one public policy institution: <a href=\"http://www.iwatchnews.org/\">The Center for Public Integrity</a>, <a href=\"http://www.pri.org/\">Public Radio International</a>, and <a href=\"http://www.globalintegrity.org/\">Global Integrity</a>. The groups wrote a grant together, clarifying ahead of time how the responsibilities and resources would be divided. The project ranks the integrity of state governments based on “laws and practices that deter corruption and promote accountability.” A top goal is to prove the collaboration’s impact, which could help future funding. So SII created a tool that lets readers email lawmakers, and is tracking how many do. SII is also tracking and publishing <a href=\"http://www.stateintegrity.org/reform_efforts\">reform efforts</a> that SII believes have been “sparked or accelerated” by the project.\n\n<a href=\"http://www.patientslikeme.com/\">Patients Like Me</a> is a website that builds communities of people who have the same disease by offering a place to trade experience and knowledge. It makes money by aggregating information and selling it to companies interested in creating products for those patients. This was cited by <a href=\"http://www.journalismaccelerator.com/members/michaelskoler/\">Michael Skoler</a> as an example of deep thinking about community and value. He says: “If journalism thought about stakeholders as much as about the news it wants to report, then I think you will see creative new businesses.”\n\n<a href=\"http://www.redhat.com/\">Red Hat</a> came up in the forum as one example of a business that earns billions by selling support for a free product, Linux, which is in turn developed and maintained largely by volunteers.  The <a href=\"http://www.infoworld.com/t/applications/osbc-professional-open-source-grows-079\">professional open source business model</a> has been around for a long time in software. What might it look like in journalism?\n\nNews games <a href=\"http://www.marketplace.org/topics/economy/budget-hero\">Budget Hero</a> and <a href=\"http://sustainability.publicradio.org/consumerconsequences/\">Consumer Consequences</a> are just two examples of a growing industry of using <a href=\"http://jag.lcc.gatech.edu/blog/\">games to cover issues in the news</a>.\n<h3 id=\"resources\">Collaborative resources: Articles and tools</h3>\n<a href=\"http://www.pbs.org/mediashift/collaborationcentral/\">Collaboration Central</a>, particularly the <a href=\"http://184.73.194.104/mediashift-mt/mt-search.cgi?blog_id=4&amp;tag=collective%20work&amp;limit=20&amp;IncludeBlogs=4\">Collective Work</a> project by Carrie Lozano exploring both the nitty-gritty of collaborative experiences and the big picture trends.\n\nDorian Benkoil’s take on <a href=\"http://www.pbs.org/mediashift/2012/04/collaborating-for-dollars-how-to-raise-revenue-with-others115.html\">the financial opportunities</a> of collaboration in journalism. He offers half a dozen practical ways to approach thinking about joint projects.\n\n<a href=\"http://www.scribblelive.com/\">ScribbleLive</a>, a real-time news delivery platform, highlights ways the tool can be used to <a href=\"http://blog.scribblelive.com/2011/12/how-to-collaborate-on-live-coverage/\">simplify collaborative reporting</a>, whether it’s between news organizations only or includes citizen contributions. A Collab/Space 2012 sponsor.\n\n<a href=\"http://www.storify.com\">Storify</a>, an easy collaborative tool used to collect and organize information from all over the Web.\n\n<a href=\"http://sparkwi.se/\">Sparkwise</a>, a dashboard tool to bring many data streams together and tell a story.\n\n<a href=\"https://github.com/\">GitHub</a>, a tool for collaborative software development – something journalists and developers are increasingly getting together to do.\n\n<a href=\"https://beta.addiply.com/\">Addiply</a>, an ad platform developed as a collaboration between a former journalist and a former newspaper ad guy.  Aiming to “lift the burden of sales off individual journalists and publishers and work towards a more collaborative future.”\n\nOne of the few UK foundations funding innovation in journalism, <a href=\"http://www.nesta.org.uk/about_us\">Nesta</a> ran a contest <a href=\"http://www.nesta.org.uk/areas_of_work/creative_economy/destination_local\">offering up to ten groups</a> more than $70,000 each. That’s over for 2012, but if you’re waiting for next year you could read this <a href=\"http://www.nesta.org.uk/about_us/assets/features/here_and_now_uk_hyperlocal_media_today\">look at the hyperlocal landscape</a> in the UK.\n\n<a href=\"http://www.ashoka.org/story/collaborative-entrepreneurship-%E2%80%94-only-solution\">This post</a> by Ashoka research director Sarah Johnson explores ways to harness the power of entrepreneurship in collaborations.\n\nMichael Skoler’s <a href=\"http://www.nieman.harvard.edu/reports/article/102622/Community-A-New-Business-Model-for-News.aspx\">Nieman Report</a> naming community a “new business model for news.”\n\nA series of links illustrating examples of consumer protection work suggested the idea of a collaborative effort to reframe journalism as a consumer right to accurate information. Based on research into the <a href=\"http://ul.com/global/eng/pages/corporate/aboutul/noteworthy/productmindset/findings/\">way people value products</a>, consider environmental activist information campaigns that have had a direct impact on consumer behavior. Examples were cited in <a href=\"http://forestethics.org/community-success-stories\">forestry</a>, consumer sensitivity to <a href=\"http://sinsofgreenwashing.org/\">greenwashing</a>, as well as <a href=\"http://www.saveourenvironment.org/o/1/p/salsa/web/common/public/content?content_item_KEY=65\">consciously sought collaboration</a>. Could a collaborative effort among journalists and information advocacy organizations perhaps influence the way people value journalism?\n\n<h3>Other resources</h3>\n\nIf you found this list helpful, you may want to <strong>check out other resources produced from the JA and Collab/Space discussion</strong> on revenue and collaboration.\n\n<strong><a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">Collaboration summary</a></strong>: The costs and benefits as discussed in the forum\nExposure and a chance to innovate emerge as major collaboration benefits. Weigh against the challenges in this readout from the JA collaboration & revenue conversation.\n\n<strong><a href=\"http://www.journalismaccelerator.com/blog/ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility/\">A recap of the forum\'s first live chat</a></strong>, with Trevor Aaronson of the Florida Center for Investigative Reporting and Michael Stoll of the San Francisco Public Press\nIs collaboration in journalism a bonding or a business relationship? Two journalists running nonprofit startups offer sharp insights, experience, and imagination.\n\n<strong><a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">Full forum discussion</a></strong>\nBuilding from the energy of a MediaShift/UC Berkeley Investigative Reporting Project event, this post-conference conversation sparks exploration of the business side of collaboration in journalism.\n\n<strong><a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">The forum in Storify</a></strong>\nBringing the JA forum to life across the social spectrum, we\'re plugging in Storify to offer one more way to participate or follow along as our story unfolds.\n\n<strong><a href=\"http://www.journalismaccelerator.com/blog/the-ja-and-collabspace-2012-test-a-new-way-of-extending-the-conversation/\">Background</a></strong>: How this collaboration began\nExperiments in collaboration: The JA, Collaboration Central and UC Berkeley’s Investigative Reporting Project harness the spark and deepen the connections face-to-face conversations begin.\n\n<em>A version of this post <a href=\"http://www.pbs.org/mediashift/2012/06/tools-and-tips-from-journalism-accelerators-collabspace-forum-157.html\">appeared</a> on MediaShift\'s <a href=\"http://www.journalismaccelerator.com/resources/collaboration-central-your-guide-to-working-together-in-the-digital-age/\">Collaboration Central</a>. Other related posts on the JA: <a href=\"http://www.journalismaccelerator.com/blog/ja-use-case-five-steps-to-pave-the-way-toward-collaborative-revenue/\">Use case</a>, the nuanced story behind the story of one successful collaboration. <a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">Costs v. benefits</a>, what to consider as you team up. <a href=\"http://www.journalismaccelerator.com/blog/ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility/\">From the frontlines</a>, takeaways from a live chat with two seasoned collaborators. Plus the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">forum itself</a>, and as captured with <a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">Storify</a></em>.', 'JA’s Collab/Space forum yields resources, examples and emerging practices to support journalism collaborations', 'Need inspiration or practical tips to support your journalism collaboration? Check out these real-life examples of collaborative reporting, relationships and resources.', 'publish', 'open', 'closed', '', 'jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations', '', '', '2012-05-25 19:08:00', '2012-05-26 02:08:00', '', 0, 'http://www.journalismaccelerator.com/?p=10069', 0, 'post', '', 5),
(10168, 3, '2012-05-28 12:47:24', '2012-05-28 19:47:24', 'A handy short list to up accuracy in reporting, building brand with your enemy, and a UK take on the big brand of news. Plus: A truly interactive paper that builds new tech right into the old.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Prompted by @<a href=\"https://twitter.com/mallarytenore\">mallarytenore</a>\'s piece on misspelling names, I re-share @<a href=\"https://twitter.com/craigsilverman\">craigsilverman</a>\'s accuracy checklist: <a href=\"http://t.co/aI6Esq63\" title=\"http://scr.bi/dI1rCp\">scr.bi/dI1rCp</a></p>&mdash; Steve Buttry (@stevebuttry) <a href=\"https://twitter.com/stevebuttry/status/204556981841838083\" data-datetime=\"2012-05-21T12:59:19+00:00\">May 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/kevglobal\">kevglobal</a>: Message to advertisers - farewell newspapers, hello newsbrands <a href=\"http://t.co/SA05nQP8\" title=\"http://zite.to/Ll7CCu\">zite.to/Ll7CCu</a> via @<a href=\"https://twitter.com/zite\">zite</a> <a href=\"https://twitter.com/search/%2523fb\">#fb</a> <a href=\"https://twitter.com/search/%2523gmujournalism\">#gmujournalism</a></p>&mdash; Steve Klein (@steveklein) <a href=\"https://twitter.com/steveklein/status/204555119537299456\" data-datetime=\"2012-05-21T12:51:55+00:00\">May 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Good morning! A \"smart\" newspaper? They are working on it in the UK <a href=\"http://t.co/8N6mLph8\" title=\"http://nie.mn/JiobU9\">nie.mn/JiobU9</a></p>&mdash; Nieman Lab (@NiemanLab) <a href=\"https://twitter.com/NiemanLab/status/204557497636364290\" data-datetime=\"2012-05-21T13:01:22+00:00\">May 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Broadcasters file to block <a href=\"https://twitter.com/search/%2523FCC\">#FCC</a> decision to move political ad purchase info online <a href=\"http://t.co/teQPj2At\" title=\"http://reporting.sunlightfoundation.com/2012/nab-files-lawsuit-block-transparency-political-ads/\">reporting.sunlightfoundation.com/2012/nab-files…</a> CC @<a href=\"https://twitter.com/rmack\">rmack</a> @<a href=\"https://twitter.com/emilybell\">emilybell</a> @<a href=\"https://twitter.com/EllnMllr\">EllnMllr</a></p>&mdash; Columbia Jrn Review (@CJR) <a href=\"https://twitter.com/CJR/status/205040538297176064\" data-datetime=\"2012-05-22T21:00:48+00:00\">May 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/ShaunaCausey\">ShaunaCausey</a> Good read: The Smartest Companies Collaborate With Anyone, Even Enemies <a href=\"http://t.co/vG5fixPt\" title=\"http://bit.ly/Jaor42\">bit.ly/Jaor42</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/205026573420732416\" data-datetime=\"2012-05-22T20:05:18+00:00\">May 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: May 20 - May 26, 2012', 'A handy short list to up accuracy in reporting, building brand with your enemy, and a UK take on the big brand of news. Plus: A truly interactive paper that builds new tech right into the old.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-may-20-may-26-2012', '', '', '2012-05-28 12:47:24', '2012-05-28 19:47:24', '', 0, 'http://www.journalismaccelerator.com/?p=10168', 0, 'post', '', 0),
(10185, 3, '2012-06-01 15:10:36', '2012-06-01 22:10:36', '<blockquote>The Data Journalism Handbook is a free, open source reference book for anyone interested in the emerging field of data journalism.\n\nIt was born at a 48 hour workshop at <a href=\"http://datadrivenjournalism.net/news_and_analysis/hacks_and_hackers_gather_to_write_the_first_data_journalism_handbook\" target=\"_blank\">MozFest</a> 2011 in London. It subsequently spilled over into an international, collaborative effort involving dozens of data journalism\'s leading advocates and best practitioners - including from the Australian Broadcasting Corporation, the BBC, the Chicago Tribune, Deutsche Welle, the Guardian, the Financial Times, Helsingin Sanomat, La Nacion, the New York Times, ProPublica, the Washington Post, the Texas Tribune, Verdens Gang, Wales Online, Zeit Online and many others.\" <strong>Source:</strong> <a href=\"http://datajournalismhandbook.org/\" target=\"_blank\">Data Journalism Handbook</a></blockquote>\n\n<blockquote>This book is intended to be a useful resource for anyone who thinks that they might be interested in becoming a data journalist, or dabbling in data journalism.\n\nLots of people have contributed to writing it, and through our editorial we have tried to let their different voices and views shine through. We hope that it reads like a rich and informative conversation about what data journalism is, why it is important, and how to do it.\n\nLamentably the act of reading this book will not supply you with a comprehensive repertoire of all if the knowledge and skills you need to become a data journalist. This would require a vast library manned by hundreds of experts able to help answer questions on hundreds of topics. Luckily this library exists and it is called the internet. Instead, we hope this book will give you a sense of how to get started and where to look if you want to go further. Examples and tutorials serve to be illustrative rather than exhaustive.\n\nWe count ourselves very lucky to have had so much time, energy, and patience from all of our contributors and have tried our best to use this wisely. We hope that - in addition to being a useful reference source - the book does something to document the passion and enthusiasm, the vision and energy of a nascent movement. The book attempts to give a sense of what happens behind the scenes, the stories behind the stories.\n\nThe Data Journalism Handbook is a work in progress. If you think there is anything which needs to be amended or is conspicuously absent, then please flag it for inclusion in the next version. It is also freely available under a Creative Commons Attribution-ShareAlike license, and we strongly encourage you to share it with anyone that you think might be interested in reading it.\" <strong>Source:</strong> <a href=\"http://datajournalismhandbook.org/1.0/en/front_matter_2.html\" target=\"_blank\">Data Journalism Handbook</a></blockquote>', 'Data Journalism Handbook', 'Created by passionate, practicing journalists, this free how-to helps you “combine the traditional ‘nose for news’ and...a compelling story, with the sheer scale and range of digital information.”', 'publish', 'open', 'closed', '', 'data-journalism-handbook', '', '', '2012-06-01 15:10:36', '2012-06-01 22:10:36', '', 0, 'http://www.journalismaccelerator.com/?p=10185', 0, 'post', '', 0),
(10188, 3, '2012-06-01 15:11:51', '2012-06-01 22:11:51', '<blockquote>What should marketers expect in the year ahead?\n\nMobile payments will make headlines for most of 2012, as Google Wallet has paved the way for innovation in the space.\n\nMobile advertising will grow to be healthy in terms of dollars spent. New ad units with more engagement opportunities will increase spend in the channel.\n\nSMS will continue to be the No. 1 channel for cultivating loyalty, as consumers become more open to opting into databases and hearing from their favorite brands regularly.\n\nFragmentation will continue to be a problem in 2012 as more devices pop up. Marketers will continue to be challenged by this.\n\nMarketers will place a larger emphasis on smartphones, leaving feature phones as an after-thought. With smartphone proliferation expected to grow exponentially in 2012, it is no surprise that marketer’s will follow consumers to engage and excite them.\n\nSocial media will play a crucial role in mobile marketing initiatives, as brands and retailers alike realize the importance of word of mouth in a world where consumers are comfortable sharing opinions and insights with one another.\n\nLocation-based advertising will be a hot topic in 2012 and will likely be on regulatory radar. Mobile search will be increasingly important in 2012 as the number of mobile-optimized Web sites skyrockets. Google will have a large part in growing the mobile Web ecosystem and therefore driving mobile search dollars.\" <strong>Source:</strong> <a href=\"http://www.mobilemarketer.com/cms/opinion/classic-guides/11725.html\" target=\"_blank\">Mobile Marketer</a></blockquote>', 'Mobile Outlook 2012', 'What’s up and coming: the 2012 outlook for many things mobile are packed into this industry guide. Tips to stay ahead in mobile advertising, content, databases, and monetization.', 'publish', 'open', 'closed', '', 'mobile-outlook-2012', '', '', '2012-06-01 15:11:51', '2012-06-01 22:11:51', '', 0, 'http://www.journalismaccelerator.com/?p=10188', 0, 'post', '', 0),
(10192, 3, '2012-06-01 15:12:00', '2012-06-01 22:12:00', '<blockquote>When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition means cooperating to create a bigger business \"pie,\" while competing to divide it up.\n\nThe Harvard Business School\'s Adam M. Brandenburger and the Yale School of Management\'s Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can <em>change the game</em>.\" <strong>Source:</strong> <a href=\"http://mayet.som.yale.edu/coopetition/\">Co-opetition Interactive</a></blockquote>\n\n<blockquote>What is CO-OPETITION?\n\nCO-OPETITION is a new way of thinking about business. Some people see business entirely as competition. They think doing business is waging war and assume they can\'t win unless somebody else loses. Other people see business entirely as co-operation-teams and partnerships. But business is both co-operation and competition. It\'s CO-OPETITION. That\'s why we\'ve chosen CO-OPETITION as our title, a word coined by Ray Noorda, founder of the networking software company Novell: \"You have to compete and cooperate at the same time.\"\n\nHow does someone put this idea of CO-OPETITION into practice?\n\nThe key is looking at business as a \"game.\" Once you do, you can much more easily spot both the competitive and cooperative aspects of what\'s going on. Then, after you have a more complete picture of what\'s going on, there are some simple concepts from game theory that allow you to change the game so you\'ll do better....\n\nThe greatest rewards in business don\'t come from accepting passively the game you find. Rewards come from choosing the game you want and adapting it to serve your own purposes.\" <strong>Source:</strong> <a href=\"http://mayet.som.yale.edu/coopetition/answers.html\">Co-opetition Interactive</a></blockquote>', 'Co-opetition Interactive', 'In a <a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">JA thread</a>, Sally Duros recommends this as a \"favorite resource for analyzing collaborations.\" Offering perspective on how shrinking competition in journalism enables new experiments.', 'publish', 'open', 'closed', '', 'co-opetition-interactive', '', '', '2012-06-01 15:12:00', '2012-06-01 22:12:00', '', 0, 'http://www.journalismaccelerator.com/?p=10192', 0, 'post', '', 1),
(10196, 3, '2012-06-01 15:13:19', '2012-06-01 22:13:19', '<blockquote>New forms of content production and social interaction have significantly changed the media landscape and people´s communication behaviour. The overlap between traditional mass media forms and diverse modes of user generated content is expanding. This has provoked a wave of research and speculation about the future of possible new modes and models for journalism. At the same time, the business models of traditional media companies are going through profound transformations. Old ways of making business don´t necessarily work anymore, and new, sustainable models are badly needed.\n\nSuBmoJour project will be realized in two phases. The first phase consists of planning and building the Jbusinessmodels101.com database. The database will present business models that are profitable, or are soon becoming profitable. The Jbusinessmodels101.com database will serve as a tool of research and development, as an open innovation database and as a how-to quide about creating revenue models for publications.\n\nIn the second phase, we will study with in-depth case studies the economical and social conditions of journalism in order to understand what the context of these business models is.\nThe project will carry out case studies in the USA, Europe and Japan. The work concentrates on three interrelated themes, 1) business models and production concepts, 2) work processes, and 3) journalistic identities.\n\nSuBmoJour is a collaboration project of three universities, USC Annenberg, J-School of Waseda University and Journalism Research and Development Centre at Tampere University.\" <strong>Source:</strong> <a href=\"http://www.submojour.net/about/\">SuBMoJour</a></blockquote>', 'SuBMoJour - Sustainable Business Models for Journalism', 'A searchable database to help journalism startups see into others’ success. Want to review “financially sustainable business model[s]...? Browse case studies...find one that suits your site.”', 'publish', 'open', 'closed', '', 'submojour-sustainable-business-models-for-journalism', '', '', '2012-06-01 15:13:19', '2012-06-01 22:13:19', '', 0, 'http://www.journalismaccelerator.com/?p=10196', 0, 'post', '', 2);
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(10223, 19, '2012-06-04 17:44:30', '2012-06-05 00:44:30', '[caption id=\"\" align=\"alignright\" width=\"250\" caption=\"Investing time exploring social listening tools can help tune your business strategy, connecting the dots for greater profitability AND deeper audience connections. Image: {a href=&quot;http://www.flickr.com/photos/intersectionconsulting/4044928117/ &quot;}Intersection Consulting{/a}\"]<img class=\"alignright size-medium wp-image-10247\" title=\"Social Media Signals\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/socialmediasignals-250x226.jpg\" alt=\"Social Media Signals\" width=\"250\" height=\"226\" />[/caption]\n\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" /><em> </em>\n\n<em> </em>\n\n<em> </em>\n\n<em>\n<p style=\"padding-left: 65px;\">Have you been keeping up with all the hype around “social monitoring” software? There are <a href=\"http://wiki.kenburbary.com/home\" target=\"_blank\">scores of tools</a> out there that promise to deliver a secret treasure map of insight and intel: how to decode the value of your products by \"listening\" to your audience \"talk\" about them across social channels.</p>\n<p style=\"padding-left: 65px;\">Here at the JA, we have been evaluating social listening tools for our own work. This post offers a summary of what we’ve found, for you to consider as you size up methods for deeper knowledge of and engagement with your audience. We’ll tell you a little bit about how each tool works, and share a framework so you can consider how social listening may advance your success. Our goal with this list isn’t to cite everything that’s available, but to present a comprehensive range of options we think may be most useful in your work.</p>\n\n</em>\n\n<em> </em>\n\n<em> </em>\n\n<em> </em>\n\n<em> </em>\n\nThere are a number of ways publishers might apply social listening techniques. Some are simple, some more complex. To help guide the build of our service model, we subscribed to and tested the capabilities of one social listening industry leader, <a href=\"http://www.radian6.com/\" target=\"_blank\">Radian6</a>, over the past eight months. While it appears to satisfy major corporate brands like Pepsi, UPS, and Dell, it didn’t do as well helping the JA achieve its objectives, which are less about brand loyalty and more about tracking emerging trends.\n\nSo we began to explore other options. If you’re considering the offerings of the big kids on the block (such as Radian6, <a href=\"http://www.crimsonhexagon.com/\" target=\"_blank\">Crimson Hexagon</a>, <a href=\"http://www.lithium.com/\" target=\"_blank\">Lithium</a>, <a href=\"http://simplify360.com/\" target=\"_blank\">Simplify360</a>, or <a href=\"http://www.alterian.com/\" target=\"_blank\">Alterian</a>), know specifically what you want out of it before you go in. Also, don’t let budget stop you from experimenting. If you’re on a shoestring with little time to spare, you may find some tools you need in these free or low-cost alternatives.\n\nOur best success in both choosing tools and getting a good outcome from social listening came from having a clear plan going in. Outlining your community and business requirements early on focuses your search for a social listening solution that provides the best fit for both budget and bandwidth. Know what you want to achieve before you start trying tools, and know how much time you have to invest in the effort. Going in with an idea of what you hope to learn sets up the experiment for a greater return on the effort.\n\nThere are four basic steps to successful social listening: discovery, analysis, management and integration. We list tools that can help with each element below.<!--more-->\n<h3>Discover: Find out who’s talking and what they’re talking about</h3>\n[caption id=\"\" align=\"alignright\" width=\"344\" caption=\"Whether you call it listening, monitoring or tracking is important, but the concept remains the same. Learning what’s said about you, your company, your products - including your reporting - in the wide, wide world of social media. Once you know what people say, you {a href=&quot;http://blogs.forrester.com/zach_hofer_shall/12-03-21-listening_must_evolve_into_social_intelligence &quot;}can do something{/a} in response: Engage a source, answer a question, solve a problem. The aim is to solidify relationships with people already interested in what you do. It’s worth considering how to {a href=&quot;http://susanetlinger.wordpress.com/2012/01/14/defining-social-media-listening-vs-measurement/ &quot;}measure{/a} all of this too. Image: Altimeter Group.\"]<img class=\"aligncenter size-full wp-image-10308\" title=\"Social Media Listening\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/socialmedialistening.jpg\" alt=\"Social Media Listening\" width=\"344\" height=\"331\" />[/caption]\n<ul>\n	<li>To follow Twitter streams, tweet, and collaborate with teammates who co-manage your Twitter account\n<ul>\n	<li>We recommend: <a href=\"http://hootsuite.com/\" target=\"_blank\">HootSuite</a>, or a similar breed like <a href=\"http://www.tweetdeck.com/\" target=\"_blank\">TweetDeck</a> or <a href=\"https://seesmic.com/\" target=\"_blank\">Seesmic</a>. Here are <a href=\"http://twitter-client-review.toptenreviews.com/\" target=\"_blank\">some reviews</a> if you need help deciding.</li>\n	<li>We decided the $30.99 per month for the premium version of HootSuite was worth the investment. It offers custom options for multiple team members to be active on multiple social media accounts. It also archives up to 10,000 tweets, searches, or hashtags.</li>\n</ul>\n</li>\n	<li>For more advanced monitoring that goes beyond Twitter with alerts and custom queries\n<ul>\n	<li>We recommend: <a href=\"http://www.google.com/alerts\" target=\"_blank\">Google Alerts</a> to scan blogs, news and whatever else Google searches. Use it in your RSS reader for free. Or pay $119.85 for three months of <a href=\"http://gigaalert.com/\" target=\"_blank\">Giga Alert</a> to get custom query monitoring, including searching tweets, and better-tailored notifications.</li>\n</ul>\n</li>\n	<li>Try plugging keywords relevant to your community into <a href=\"http://topsy.com/\" target=\"_blank\">Topsy</a> to see what comes up. It can search and highlight real time updates from Twitter and Google+ including links, photos and videos with a better eye for relevancy than Twitter’s built in search.\n<ul>\n	<li><a href=\"http://www.socialmention.com/\" target=\"_blank\">SocialMention</a> is another free search and alert tool.</li>\n	<li><a href=\"http://tweetmeme.com/\" target=\"_blank\">TweetMeme</a> will tell you the most popular articles being shared on Twitter.</li>\n	<li><a href=\"http://trendsmap.com/\" target=\"_blank\">Trendsmap</a> and <a href=\"http://whatthetrend.com/\" target=\"_blank\">What the Trend</a> will give you a bird’s-eye view of what’s trending on Twitter around the world.</li>\n</ul>\n</li>\n</ul>\nThese deep discover tools are often too broad, so you may just want to slim down the top links of the day from trusted people within your own network using <a href=\"http://www.gist.com/\" target=\"_blank\">Gist</a> or <a href=\"http://summify.com/\" target=\"_blank\">Summify</a>.\n<h3>Analyze: Get conversation details and assess your engagement</h3>\n<ul>\n	<li>To measure traffic numbers and engagement levels\n<ul>\n	<li>We recommend: <a href=\"http://google.com/analytics\" target=\"_blank\">Google Analytics</a> and <a href=\"http://bit.ly/\" target=\"_blank\">Bit.ly</a> for easy traffic analysis. HootSuite also has built in analytics tools if you use their ow.ly shortener.</li>\n	<li><a href=\"http://tweetreach.com/\" target=\"_blank\">TweetReach</a> is a great way to see who’s tweeting out links to your stories. Similar tools include: <a href=\"http://backtweets.com/\" target=\"_blank\">Backtweets</a>, <a href=\"http://spy.appspot.com/\" target=\"_blank\">Spy</a>, <a href=\"http://followerwonk.com/\" target=\"_blank\">Followerwonk</a> and <a href=\"https://www.twentyfeet.com/\" target=\"_blank\">TwentyFeet</a>.</li>\n</ul>\n</li>\n	<li>You can cook up charts like a pro chef with tools like:\n<ul>\n	<li><a href=\"http://www-958.ibm.com/\" target=\"_blank\">Many Eyes</a>, <a href=\"http://numberpicture.com/\" target=\"_blank\">Number Picture</a>, <a href=\"http://www.google.com/ig/directory?synd=open\" target=\"_blank\">Google Gadgets</a>, <a href=\"http://www.google.com/fusiontables\" target=\"_blank\">Fusion Tables</a> or <a href=\"http://www.google.com/publicdata/\" target=\"_blank\">Public Data Explorer</a>, <a href=\"http://www.openheatmap.com/\" target=\"_blank\">Open Heat Map</a>, <a href=\"http://infogr.am/\" target=\"_blank\">Infogr.am</a>, <a href=\"http://www.easel.ly/\" target=\"_blank\">Easel.ly</a>, <a href=\"http://labs.good.is/\" target=\"_blank\">GOOD Labs</a>, just to name a few.</li>\n	<li>Michael Hawksey’s <a href=\"http://hawksey.info/tagsexplorer/\" target=\"_blank\">TAGSExplorer</a> is useful for archiving Tweets (click on “Help” to get a quick overview). It can also be used to make pretty cool conversation maps based on hashtags.\n<ul>\n	<li>Here’s an example of a conversation map I made for the Sunlight Foundation’s Legislative Data Transparency Conference, using the <a href=\"http://hawksey.info/tagsexplorer/?key=0ApiQzJ2ilZvcdFRkNjQ4VDRqZFU1SnNmdXNnUno5RUE&amp;sheet=oaw\" target=\"_blank\">#LDTC hashtag</a>.</li>\n	<li>Note: this tool can handle a maximum of 2,000 tweets.</li>\n</ul>\n</li>\n</ul>\n</li>\n	<li>You can also get stats to visualize your Twitter community by using <a href=\"http://twittercounter.com/\" target=\"_blank\">Twitter Counter</a>, <a href=\"http://tweepi.com/\" target=\"_blank\">Tweepi</a>, and <a href=\"http://knowyourfollowers.com/\" target=\"_blank\">Schmap</a>.</li>\n	<li>Try making free graphs with <a href=\"http://www.tableausoftware.com/public\" target=\"_blank\">Tableau Public</a> (currently Windows only).</li>\n</ul>\n[caption id=\"\" align=\"aligncenter\" width=\"600\" caption=\"A little more of this, a little less of that. Good social listening tools let you set a wide range of parameters to hone in on the information you want.\"]<img class=\"alignright size-full wp-image-10250\" title=\"Radian 6 Sliders\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/radian6sliders.jpg\" alt=\"Radian 6 Sliders\" width=\"600\" height=\"218\" />[/caption]\n<h3>Manage: Stay in touch with your community, track your online research</h3>\n<ul>\n	<li>To organize and archive web content\n<ul>\n	<li>We recommend: <a href=\"http://www.zotero.org/\" target=\"_blank\">Zotero</a> for keeping track of research because it’s open source and can be backed up locally as well as in the cloud. You might prefer <a href=\"http://www.diigo.com/\" target=\"_blank\">Diigo</a>, <a href=\"http://getpocket.com/\" target=\"_blank\">Pocket</a> or <a href=\"http://www.instapaper.com/\" target=\"_blank\">Instapaper</a>, but beware of <a href=\"http://dataportability.org/\" target=\"_blank\">portability</a> limitations.</li>\n	<li><a href=\"http://pinboard.in/\" target=\"_blank\">Pinboard</a> is the new favorite for managing bookmarks after Yahoo more or less abandoned <a href=\"http://delicious.com/\" target=\"_blank\">Delicious</a>. Use it to keep track of all the different web services out there. It also conveniently keeps a copy of all the links you share on Twitter.</li>\n</ul>\n</li>\n	<li>You can also customize your web browser to do some heavier lifting. These Firefox add-ons are a huge asset to my work:\n<ul>\n	<li><a href=\"https://addons.mozilla.org/en-US/firefox/addon/session-manager/\" target=\"_blank\">Session Manager</a> allows you to save your windows and tabs exactly as they are. Perfect for research that you want to revisit later.</li>\n	<li><a href=\"https://addons.mozilla.org/en-US/firefox/addon/tree-style-tab/\" target=\"_blank\">Tree Style Tab</a> lets you manage many tabs, using indents so you know what site you came from.</li>\n	<li><a href=\"https://addons.mozilla.org/en-US/firefox/addon/smart-bookmarks-bar/\" target=\"_blank\">Smart Bookmarks Bar</a> stores frequently visited sites at the top with just a small favicon so it only takes up a tiny bit of room.</li>\n</ul>\n</li>\n	<li>To track your contacts and find new leads:\n<ul>\n	<li>Try <a href=\"http://www.socialbro.com/\" target=\"_blank\">SocialBro</a> for staying on top of your Twitter followers. We found the user experience a bit more full featured than competitor <a href=\"http://www.nimble.com/\" target=\"_blank\">Nimble</a>.</li>\n	<li><a href=\"http://www.gist.com/\" target=\"_blank\">Gist</a> can be used to manage contacts across different networks. That lets you get a sense of what people are doing in different spaces.</li>\n	<li>For $24-$99 per month, Highrise can do CRM (customer relationship management) for your whole team. However, in our experience it doesn’t integrate very with other social media accounts.</li>\n</ul>\n</li>\n</ul>\n[caption id=\"\" align=\"aligncenter\" width=\"600\" caption=\"Dissecting discussions: We used Radian6 to compare keywords from two streams of tweets, each using a different hashtag, but both related to the {a href=&quot;http://www.journalismaccelerator.com/blog/the-ja-and-collabspace-2012-test-a-new-way-of-extending-the-conversation/ &quot;}same conversation{/a}.\"]<img class=\"alignright size-full wp-image-10257\" title=\"Radian6 Word Cloud\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/radian6wordcloud.png\" alt=\"Radian6 Word Cloud\" width=\"600\" height=\"246\" />[/caption]\n<h3>Integrate: Bridge a harmonious workflow between different services</h3>\nKeeping track of all your accounts with various services is a pain, but don’t let it stop you from trying something new.\n<ul>\n	<li>Use a password manager like <a href=\"http://lastpass.com/\" target=\"_blank\">LastPass</a>, <a href=\"http://agilebits.com/onepassword\" target=\"_blank\">1Password</a>, or <a href=\"http://www.clipperz.com/\" target=\"_blank\">Clipperz</a>. Or check out the uber-secure <a href=\"http://kyps.net/\" target=\"_blank\">Keep Your Password Secret</a>. Once you are set up, it takes a lot of weight off your shoulders. I’ve found that gets people more prepared and willing to experiment with new technology.</li>\n	<li>Always make sure you test the options for importing and exporting your data for everything you use, and make sure the file formats are universal.</li>\n	<li>Always make sure you have backups! Phillip Smith’s <a href=\"http://www.phillipadsmith.com/2010/08/the-ultimate-data-backup-triple-play-for-under-500.html\" target=\"_blank\">Triple Play solution</a> is a great approach. But be aware that your backups may not be as complete as you might think. For example, if you use Nimble to organize your Twitter followers, you can export them as a .csv to load in your local address book. But here’s a limitation: you won’t be able to export all the tags you’ve assigned to each contact.</li>\n</ul>\nUnfortunately, perfect integration is difficult to achieve because each service provider has a strong interest in locking you into their service. Until they start adopting more open standards like <a href=\"https://browserid.org/\" target=\"_blank\">BrowserID</a>, <a href=\"http://ostatus.org/\" target=\"_blank\">OStatus</a> and the like, it will always be a headache to make everything play nicely together.\n<h3>Sounds complicated! Why bother?</h3>\nThat’s an important question, and one you should return to each time you assess your needs and resources. Some of these tools are both low entry and pretty basic to audience engagement, while others are like a special cherry on top. For example, you should always be checking and managing Twitter, so why not use something like HootSuite to make that easier? You’ll always be perusing articles on the web, so why not bookmark them with Pinboard or keep a snapshot with Zotero? That way you can track sites that are relevant to your work, places deserving a regular visit and communities worth engaging.\n\nOne final, key tip: Know what you’re getting into and make sure you always have an alternative option. For example, try to avoid becoming too dependent on a service that doesn’t let you export you data. And of course, beware of false deities who claim to bring knowledge nirvana.\n\nWhat’s your strategy for social listening on the cheap? Is there something you think it’s worth paying a little extra for? This is only a starter list – there are many terrific social listening tools. Which kinds of community listening techniques have helped your work?\n<div class=\"underwrite_span\">\n<h3>About Jacob Caggiano</h3>\n<a href=\"http://www.journalismaccelerator.com/members/futuresoup/\"><img class=\"alignleft size-full wp-image-5792\" title=\"Jacob Caggiano\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/Jacob_100.jpg\" alt=\"Jacob Caggiano\" width=\"100\" height=\"100\" />Jacob Caggiano</a> writes about his “healthy obsession” with communicating online, and more, at <a href=\"http://futuresoup.com/\">futuresoup.com</a>.  He has worked with innovative groups like the <a href=\"https://drumbeat.org/en-US/journalism/\">Knight-Mozilla</a> Partnership, <a href=\"http://journalismthatmatters.org/\">Journalism that Matters</a>, and the <a href=\"http://wanewscouncil.org/\">Washington News Council</a>. He is currently experimenting with an <a href=\"http://wiki.mozilla.org/Popcorn_Story_Camp\">interactive storytelling program</a> for youth and co-organized the 2011 <a href=\"http://openvideoconference.org/\">Open Video Conference</a> in New York City.\n\n</div>', 'JA How-to: A four-step guerrilla guide to social listening', 'How to tap into the powerful promise of social listening: Four essential steps and tools to support each that won’t break the bank.', 'publish', 'open', 'closed', '', 'ja-how-to-a-four-step-guerilla-guide-to-social-listening', '', '', '2012-06-04 17:44:30', '2012-06-05 00:44:30', '', 0, 'http://www.journalismaccelerator.com/?p=10223', 0, 'post', '', 13),
(10346, 3, '2012-06-04 16:04:52', '2012-06-04 23:04:52', 'Tidbits from the Twitterverse: a new \"Internet defense\" org, Chrome extensions for journos, what to consider when teaching anything, and - don\'t miss this one - how to make money in journalism.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p><a href=\"https://twitter.com/search/%2523Tip\">#Tip</a> of the day from <a href=\"http://t.co/9nwRCetH\" title=\"http://Journalism.co.uk\">Journalism.co.uk</a> – nine Chrome extensions worth knowing about <a href=\"http://t.co/YubRpYjm\" title=\"http://bit.ly/LM1jvm\">bit.ly/LM1jvm</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Journalism.co.uk (@journalismnews) <a href=\"https://twitter.com/journalismnews/status/207136708934893568\" data-datetime=\"2012-05-28T15:50:14+00:00\">May 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>10 tips for teaching <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> how to effectively use <a href=\"https://twitter.com/search/%2523socialmedia\">#socialmedia</a>, from @<a href=\"https://twitter.com/mallarytenore\">mallarytenore</a> <a href=\"http://t.co/9Wi3rljh\" title=\"http://bit.ly/N8AUYt\">bit.ly/N8AUYt</a> (via @<a href=\"https://twitter.com/thomfound\">thomfound</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/207924837388267520\" data-datetime=\"2012-05-30T20:01:58+00:00\">May 30, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>This is what <a href=\"https://twitter.com/search/%2523startup\">#startup</a> news success looks like: @<a href=\"https://twitter.com/markbriggs\">markbriggs</a> recaps @<a href=\"https://twitter.com/Poynter\">Poynter</a> Revenue Bootcamp, w/ @<a href=\"https://twitter.com/Storify\">Storify</a> roundup links: <a href=\"http://t.co/HcHCD7jd\" title=\"http://bit.ly/L2nbAJ\">bit.ly/L2nbAJ</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/207909692255649792\" data-datetime=\"2012-05-30T19:01:48+00:00\">May 30, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>“@<a href=\"https://twitter.com/mediagazer\">mediagazer</a>: Andy Carvin on Twitter as a newsroom and being human (@<a href=\"https://twitter.com/mathewi\">mathewi</a> / GigaOM) <a href=\"http://t.co/kCZI1KFq\" title=\"http://gigaom.com/2012/05/25/andy-carvin-on-twitter-as-a-newsroom-and-being-human/\">gigaom.com/2012/05/25/and…</a>” <a href=\"https://twitter.com/search/%2523pubmedia\">#pubmedia</a></p>&mdash; Dennis Haarsager (@haarsager) <a href=\"https://twitter.com/haarsager/status/206924094053167104\" data-datetime=\"2012-05-28T01:45:23+00:00\">May 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>WordPress, Reddit, Cheezburger and others join new Internet Defense League <a href=\"http://t.co/EKgRJROC\" title=\"http://dthin.gs/KUWhKv\">dthin.gs/KUWhKv</a></p>&mdash; Anthony De Rosa (@AntDeRosa) <a href=\"https://twitter.com/AntDeRosa/status/206574586614124545\" data-datetime=\"2012-05-27T02:36:34+00:00\">May 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: May 27 - June 2, 2012', 'Tidbits from the Twitterverse: a new \"Internet defense\" org, Chrome extensions for journos, what to consider when teaching anything, and - don\'t miss this one - how to make money in journalism.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-may-27-june-2-2012', '', '', '2012-06-04 16:04:52', '2012-06-04 23:04:52', '', 0, 'http://www.journalismaccelerator.com/?p=10346', 0, 'post', '', 0),
(10386, 3, '2012-06-11 10:44:14', '2012-06-11 17:44:14', 'Opportunity: African Americans are high Twitter users. Inspiration: teaching investigative skills. Practical: tips on startup space. Politics: The TV public records debate intensifies.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Twitter Resource: @<a href=\"https://twitter.com/HubSpot\">HubSpot</a>\'s new ebook, \"How to Use <a href=\"https://twitter.com/search/%2523Twitter\">#Twitter</a> for <a href=\"https://twitter.com/search/%2523Business\">#Business</a>: An Introductory Guide\" <a href=\"http://t.co/wuOhhk9R\" title=\"http://bit.ly/jdugER\">bit.ly/jdugER</a> <a href=\"https://twitter.com/search/%2523BizJ\">#BizJ</a> <a href=\"https://twitter.com/search/%2523Jbiz\">#Jbiz</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/210733463073075201\" data-datetime=\"2012-06-07T14:02:27+00:00\">June 7, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>What news startups should consider when thinking about coworking spaces: <a href=\"http://t.co/FTuoy7jN\" title=\"http://j.mp/Lhfj08\">j.mp/Lhfj08</a> via @<a href=\"https://twitter.com/npjhub\">npjhub</a></p>&mdash; INN (@INN) <a href=\"https://twitter.com/INN/status/209687755662438400\" data-datetime=\"2012-06-04T16:47:11+00:00\">June 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Twitter Offers News Orgs Opportunity to Reach Diverse, Underserved Communities <a href=\"http://t.co/Syc6RScW\" title=\"http://goo.gl/Ms2VO\">goo.gl/Ms2VO</a> Good stuff from @<a href=\"https://twitter.com/brizzyc\">brizzyc</a></p>&mdash; Lurene Kelley (@lurenekelley) <a href=\"https://twitter.com/lurenekelley/status/210101971892445186\" data-datetime=\"2012-06-05T20:13:08+00:00\">June 5, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/kljdavis\">kljdavis</a>: House Panel Moves to Nullify FCC\'s Political Ad Disclosure Rules | TheWrap TV <a href=\"http://t.co/nZcRdFyj\" title=\"http://thewrap.com/tv/column-post/house-panel-moves-nullify-fccs-political-ad-disclosure-rules-43001\">thewrap.com/tv/column-post…</a> <a href=\"https://twitter.com/search/%2523transparency\">#transparency</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/210516036884238338\" data-datetime=\"2012-06-06T23:38:29+00:00\">June 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\" data-in-reply-to=\"210403677637316609\"><p>RT @<a href=\"https://twitter.com/knightfdn\">knightfdn</a>: Teaching data-driven investigative <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> &amp; producing stories <a href=\"http://t.co/kYOJC63c\" title=\"http://kng.ht/KwL4oi\">kng.ht/KwL4oi</a> by @<a href=\"https://twitter.com/openblock\">openblock</a> via @<a href=\"https://twitter.com/PBSMediaShift\">PBSMediaShift</a></p>&mdash; KU J-School (@KUJournalism) <a href=\"https://twitter.com/KUJournalism/status/210404585263730688\" data-datetime=\"2012-06-06T16:15:36+00:00\">June 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: June 3 - June 9, 2012', 'Opportunity: African Americans are high Twitter users. Inspiration: teaching investigative skills. Practical: tips on startup space. Politics: The TV public records debate intensifies.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-june-3-june-9-2012', '', '', '2012-06-11 10:44:14', '2012-06-11 17:44:14', '', 0, 'http://www.journalismaccelerator.com/?p=10386', 0, 'post', '', 0),
(10396, 3, '2012-06-15 15:17:37', '2012-06-15 22:17:37', '<blockquote>The rise of social media tools has empowered online news startups to distribute content, market their sites and track users. However, most small news sites say they cannot lasso data to track whether they are turning users into supporters who will help their sites survive.\n\nAccording to a national survey on audience engagement, nearly eight in 10 online survey respondents said they could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers...\n\n“Such an effort is beyond our capacity,” said one respondent. “We need help,” said another.\n\nThese are among key findings of a new survey, funded by the Robert R. McCormick Foundation, focusing on how “digitalfirst” news sites are engaging their audiences and measuring that engagement.\n\n“These small sites can measure interaction with their content, but they don’t have good tools to measure meaningful engagement,” said Jan Schaffer, director of J-Lab: The Institute for Interactive Journalism, which spearheaded the research. “This affects both the future of their operations and the impact they can have in their communities.”\n\n...At least four types of engagement surfaced in the survey responses, but how well the respondents optimized these engagement strategies varied by organization. They include:\n<ul>\n	<li><strong>Engagement as outreach</strong>, driving users to consume content.</li>\n	<li><strong>Engagement as reaction</strong>, inviting users to comment, share, like and chat.</li>\n	<li><strong>Engagement as stakeholder participation</strong>, getting users to contribute stories, time, funding.</li>\n	<li><strong>Engagement as civic participation</strong>, activating audience members to address community issues.\"</li></ul>\n\n<strong>Source:</strong> <a href=\"www.j-lab.org/_uploads/publications/engaging-audiences/EngagementReport_web.pdf\">Engaging Audiences: Measuring Interactions, Engagement and Conversions (pdf)</a></blockquote>', 'Engaging Audiences: Measuring Interactions, Engagement and Conversions', 'A new J-Lab report separates quantity from quality in audience engagement, exploring how to measure meaningful connections and track impact. Packed with case studies, tools and practical tips.', 'publish', 'open', 'closed', '', 'engaging-audiences-measuring-interactions-engagement-and-conversions', '', '', '2012-06-15 15:17:37', '2012-06-15 22:17:37', '', 0, 'http://www.journalismaccelerator.com/?p=10396', 0, 'post', '', 0),
(10404, 3, '2012-06-15 15:18:04', '2012-06-15 22:18:04', '<blockquote>People are in more control over how they consume media and what messages they care to hear...\n\nThis changing nature of consumers‘ shopping habits means that instead of continuing to  push marketing messages out, effective marketers must adapt to consumers‘ new behavior by creating marketing campaigns that pull people in to their business. This strategy is called inbound marketing. Inbound marketers offer useful information, tools, and resources to attract people to their business\nand its website, while also interacting and developing relationships with consumers on the web.  The three key inbound marketing  tools are blogging and content creation, search engine optimization, and social media marketing.\n\nTwitter is one of the most powerful social networks for your business...\n\nTwitter is a relationship-building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow.\n\nHowever, You Can Also Use it To:\n<ol>\n	<li>Develop and promote your brand</li>\n	<li>Interact with your customer base</li>\n	<li>Track what people are saying about your company and brand</li>\n	<li>Create buzz around upcoming events</li>\n	<li>Help individual employees act as liaisons to the public</li>\n	<li>Promote other content you‘ve created, including webinars, blog posts or podcasts</li>\n	<li>Develop direct relationships with bloggers and journalists for potential PR placement</li>\n	<li>Generate sales leads for your business</li>\n</ol>\n<strong>Source:</strong> <a href=\"http://www.hubspot.com/Portals/53/docs/How%20to%20Use%20Twitter%20for%20Business%202011-HubSpot-Final-3.pdf \">How to Use Twitter for Business: An Introductory Guide</a></blockquote>', 'How to Use Twitter for Business: An Introductory Guide', '“Pull people in” with this guide to the marketing use of Twitter that can help publishers or reporters think through deep engagement. A layered approach offers nuanced nuggets for a rich return.', 'publish', 'open', 'closed', '', 'how-to-use-twitter-for-business-an-introductory-guide', '', '', '2012-06-15 15:18:04', '2012-06-15 22:18:04', '', 0, 'http://www.journalismaccelerator.com/?p=10404', 0, 'post', '', 0),
(10410, 3, '2012-06-15 15:17:08', '2012-06-15 22:17:08', '<blockquote>Founded in 2008 by serial entrepreneur Peter Shankman, Help A Reporter Out (HARO)...brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.\n\nSince its inception...HARO has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and promoted close to 1,500 brands to the media, small businesses and consumers.\n\nHARO is entirely free to sources and reporters, and unlike a majority of social media services, is independently owned and funded and has been profitable since day one. In addition, HARO serves as a vital social networking resource for sources, reporters and advertisers who use the service at <a href=\"http://www.helpareporter.com\">www.helpareporter.com</a>.\" <strong>Source</strong>: <a href=\"http://www.helpareporter.com/about \">Help A Reporter Out</a></blockquote>\n\n<blockquote>Shankman (<a href=\"http://shankman.com/slow-day-at-haro-meagan-eats-a-grasshopper/\">who speaks quite rapidly</a>) says he started the Facebook group after being frustrated by a reporter, who’d heard he knew lots of experts, turned to him for a source on sub-Saharan Nigerian farming soil. He didn’t know of anyone, so he decided to launch Help A Reporter Out as a Facebook group to make it easier for authors and reporters to track down sources.\n\nTwo months later, the Facebook-group version of HARO hit the 1,200-user limit, thanks to a mix of experts, public relations specialists and people who just plain like to see their name in print...\n\nShankman credits his site’s free, ad-supported business model with surpassing the 14,000-source-strong ProfNet, founded in 1992, which charges sources and their PR firms to receive queries from reporters. Another firm, MediaKitty, has offered a similar service since 2001, but it also charges. Once again, a business has been disrupted by the <a href=\"http://www.wired.com/2009/06/disruptive-by-design-wired-editor-in-chief-chris-anderson-discusses-the-future-of-free/\">price of digital information dropping to zero</a>...\n\nThe crowd, while a powerful source for information, is unfiltered — at times a blessing, at times a curse. But the crowd has spoken with authority at least one area: Help a Reporter Out is profitable (according to Shankman), while Twitter is not. <strong>Source:</strong> <a href=\"http://www.wired.com/business/2009/09/help-a-reporter-out-hits-paydirt-crowdsourcing-news-sources/#more-9325\">Wired</a></blockquote>', 'HARO: Help A Reporter Out', '<a href=\"http://www.journalismaccelerator.com/members/markfidelman/\">Mark Fidelman</a>  suggests HARO to the JA community as a useful tool to connect reporters with experts in almost anything. Free and built on user input, the biz model reflects a return to mimic.', 'publish', 'open', 'closed', '', 'haro-help-a-reporter-out', '', '', '2012-06-15 15:17:08', '2012-06-15 22:17:08', '', 0, 'http://www.journalismaccelerator.com/?p=10410', 0, 'post', '', 0),
(10418, 3, '2012-06-15 15:15:43', '2012-06-15 22:15:43', '<blockquote>John Winn Miller was convinced an online paywall could not work. Miller, the former publisher of <em>The Olympian</em> — a daily Washington state newspaper with a daily print circulation of more than 30,000 — and current publisher of the <em>Concord Monitor</em> in New Hampshire, firmly believed any form of an online paywall would cost newspaper online advertising revenue. But, in May 2011, Miller, a mere seven months after assuming the position, officially completed his about-face, and the <em>Concord Monitor</em> launched its own version of a metered paywall. It would not be fair, Miller theorized, for cell phone subscribers to receive a free service while landline subscribers are charged for phone service, so why should online readers see all of the Monitor’s content for free while print subscribers face rising home delivery rates?...\n\nA metered paywall is \"sticking\" in many newsrooms as an attempt to increase digital, content-based revenue. A qualitative study showed that exclusive, enterprise and niche content behind a paywall are helping the bottom line. The study included primary sourcing and interviews with 10-15 publishers and editors in online-only and newspaper newsrooms, as well as media industry executives and experts. The study attempts to address paidcontent concerns as journalism continues its transition from print products to online and seeks new ways to have audience pay for content....\n\nSources and original interviews include but are not limited to Marty Baron, editor of <em>The Boston Globe</em>; Bill Grueskin, dean of academic affairs at the Columbia Journalism School and former deputy managing editor for <em>The Wall Street Journal</em>; Alan Mutter, author of the “Reflections of the Newsosaur” blog and adjunct lecturer at the University of California at Berkeley’s Graduate School of Journalism; Mike Davis, assistant managing editor for digital development and sports editor of the <em>Milwaukee Journal-Sentinel</em>; and Rick Edmonds, media business analyst for The Poynter Institute.\" <strong>Source:</strong><a href=\"http://eportfolios.ithaca.edu/pduprey1/docs/NCURpaper.pdf\"> Filling the Meter: Measuring the Effectiveness of Paywalls for Online Revenue</a>.</blockquote>', 'Filling the Meter: Measuring the Effectiveness of Paywalls for Online Revenue', 'The fresh eyes of a next generation journalist examine paywalls and concludes they are “the best option for newspapers moving forward.” How to sell customers?  \"It\'s a matter of fairness.\"', 'publish', 'open', 'closed', '', 'filling-the-meter-measuring-the-effectiveness-of-paywalls-for-online-revenue', '', '', '2012-06-15 15:15:43', '2012-06-15 22:15:43', '', 0, 'http://www.journalismaccelerator.com/?p=10418', 0, 'post', '', 0),
(10446, 3, '2012-06-18 14:33:33', '2012-06-18 21:33:33', 'This week: nonprofit media revenue over the past seven years. New thinking on community and deals, training to track companies\' influence in politics, and backup tips from coach Tai Goodwin.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Back That Data Up: Six Tools to Keep You Safe and Sane When Running Your Business Online: <a href=\"http://t.co/O773CLRA\" title=\"http://vsb.li/pyWJZa\">vsb.li/pyWJZa</a></p>&mdash; Tai Goodwin (@TaiGoodwin) <a href=\"https://twitter.com/TaiGoodwin/status/212274050330927105\" data-datetime=\"2012-06-11T20:04:12+00:00\">June 11, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Missed our workshop today at <a href=\"https://twitter.com/search/%2523IRE12\">#IRE12</a>? Grab resources on tracking companies\' influence in politics: <a href=\"http://t.co/FlXFxWKB\" title=\"http://bit.ly/companiesinfluence\">bit.ly/companiesinflu…</a> <a href=\"https://twitter.com/search/%2523bizJ\">#bizJ</a></p>&mdash; Reynolds Center (@BizJournalism) <a href=\"https://twitter.com/BizJournalism/status/213021750965968896\" data-datetime=\"2012-06-13T21:35:17+00:00\">June 13, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>On Street Fight: The Five Fundamentals of Deals Success for Local Media Companies <a href=\"http://t.co/LwyX9vIH\" title=\"http://bit.ly/Lk5ZHO\">bit.ly/Lk5ZHO</a> @<a href=\"https://twitter.com/dailydealsummit\">dailydealsummit</a> @<a href=\"https://twitter.com/ddsummiteurope\">ddsummiteurope</a></p>&mdash; Street Fight (@streetfightmag) <a href=\"https://twitter.com/streetfightmag/status/212889830592483329\" data-datetime=\"2012-06-13T12:51:05+00:00\">June 13, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>What strategies help <a href=\"https://twitter.com/search/%2523nonprofit\">#nonprofit</a> media orgs succeed? <a href=\"http://t.co/FEgMJ5W5\" title=\"http://bit.ly/LHlMT1\">bit.ly/LHlMT1</a> Challenge Fund for <a href=\"https://twitter.com/search/%2523Journalists\">#Journalists</a> releases results of 7 yr experiment</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/213677773137518592\" data-datetime=\"2012-06-15T17:02:05+00:00\">June 15, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p><a href=\"https://twitter.com/search/%2523Hyperlocal\">#Hyperlocal</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> fosters a greater sense of community among their readers than many mainstream publications <a href=\"http://t.co/Elx9xQgB\" title=\"http://bit.ly/Myxaws\">bit.ly/Myxaws</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/212545308637401089\" data-datetime=\"2012-06-12T14:02:05+00:00\">June 12, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: June 10 - June 16, 2012', 'This week: nonprofit media revenue over the past seven years. New thinking on community and deals, training to track companies\' influence in politics, and backup tips from coach Tai Goodwin.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-june-10-june-16-2012', '', '', '2012-06-18 14:33:33', '2012-06-18 21:33:33', '', 0, 'http://www.journalismaccelerator.com/?p=10446', 0, 'post', '', 0);
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(10458, 17, '2012-06-25 14:21:24', '2012-06-25 21:21:24', '<div class=\"underwrite\" style=\"background-color: #eeeeee !important; border-color: #dddddd !important; text-align: center;\"><img class=\"alignnone size-full wp-image-10581\" title=\"Growing Together\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/growingtogether.jpg\" alt=\"\" width=\"250\" height=\"178\" /><em>Collaborative growth: Working together to find your own way to sustainability and scale. Image: <a href=\"http://picsoftrees.com/\" target=\"_blank\">Pics of Trees</a></em></div>\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>The <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">JA/Collab Central forum on collaboration and revenue</a> held earlier this spring <strong>surfaced more than <a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/\">two dozen examples</a> of collaboration in action. This post examines one,</strong> an investigative <a href=\"http://fcir.org/2011/11/13/u-s-deportees-to-haiti-jailed-without-cause-face-severe-health-risks/\" target=\"_blank\">report on deportations</a> from the U.S. to Haiti, as a detailed use case of a collaboration yielding a high return. </em></p>\n\n<em>\n<p style=\"padding-left: 65px;\">Originally commissioned by the <a href=\"http://fcir.org/\" target=\"_blank\">Florida Center for Investigative Reporting</a> (FCIR) with a grant from The Nation Institute’s <a href=\"http://www.theinvestigativefund.org/\" target=\"_blank\">Investigative Fund</a>, the project <a href=\"http://fcir.org/2011/11/13/behind-the-story-fcir%E2%80%99s-investigation-of-deportations-to-haiti/\" target=\"_blank\">deepened the budding relationship</a> between FCIR and Florida public radio station <a href=\"http://www.wlrn.org/\" target=\"_blank\">WLRN</a>. It also provided early experience in content sharing for members of the <a href=\"http://www.investigativenewsnetwork.org/\" target=\"_blank\">Investigative News Network</a>. Eventually, more than 30 news organizations, both commercial and nonprofit, published an online or print version of the piece.</p>\n\n</em>\n\n<p style=\"padding-left: 65px;\"><em><strong>This use case outlines a successful collaboration that laid the groundwork for a deeper partnership that included revenue.</strong> It shows how partners worked together in different ways, explores how they may do things differently in the future, and offers examples to consider as you evaluate the structure and yield of potential or current collaborations.</em><!--more--></p>\nReporter <a href=\"http://twonationsnews.com/about\" target=\"_blank\">Jacob Kushner</a> had found a good story.  The recent University of Wisconsin graduate was freelancing in post-earthquake Haiti, a place he knew from studies and visits while in college. Kushner had learned that one out of two Haitians being deported by the U.S. Immigration and Customs Enforcement agency (ICE) were taken straight to Haitian jails, although they had not been convicted of violating Haitian law. Many had only minor convictions in the United States. Jail conditions were bad enough that at least one deportee died. Kushner suspected that what he saw on the ground contradicted stated U.S. policy, as well as Haitian and international law.\n\nKushner pitched The Nation Institute\'s <a href=\"http://www.theinvestigativefund.org/\" target=\"_blank\">Investigative Fund</a> and the <a href=\"http://fcir.org/\" target=\"_blank\">Florida Center for Investigative Reporting</a> (FCIR). It was early 2011, and FCIR was just over a year old. <strong>Since its inception, co-founders <a href=\"http://www.journalismaccelerator.com/members/trevoraaronson/\">Trevor Aaronson</a> and <a href=\"http://fcir.org/about/staff/\" target=\"_blank\">Mc Nelly Torres</a> had sought partnerships to expand the center’s reach. </strong>\n<div class=\"underwrite\" style=\"margin-bottom: 20px !important;\"><img class=\"alignleft size-full wp-image-10599\" title=\"FCIR\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/FCIR3.jpg\" alt=\"FCIR\" width=\"250\" height=\"72\" />&nbsp;\n<h3>Partners v. clients</h3>\nThe <a href=\"http://fcir.org/\" target=\"_blank\">Florida Center for Investigative Reporting</a> works with English and Spanish language newspapers, radio stations, and TV. Co-founder Trevor Aaronson constantly considers when to charge for work, when to share costs and when to give reports away. Data crunching has proven to be one FCIR service it’s easy to put a dollar figure on for clients. That means FCIR can track it as a specific revenue stream.\n\n</div>\n“Because of our capacity and the amount of money we thought we could raise, there was no way we could join the Florida media and say, here we are, we’re going to compete with you,” says Aaronson now. <strong>“We really reach our larger audiences through traditional media.”</strong>\n\nFCIR works with local newspapers and television stations, but <strong>Aaronson thought this piece would be a natural fit for public radio.</strong> It had strong narrative elements and people who could tell their own stories firsthand. Kushner had only done a couple of audio slideshows online, but he was eager to try radio.\n\nIn its first year, FCIR had developed relationships with two major Florida affiliates of National Public Radio (NPR), <a href=\"http://www.wusf.usf.edu/\" target=\"_blank\">WUSF</a> in Tampa and <a href=\"http://www.wlrn.org/\" target=\"_blank\">WLRN</a> in Miami, which is <a href=\"http://www.miamiherald.com/2007/02/08/10484/how-wlrn-and-the-herald-work-together.html\" target=\"_blank\">embedded in the Miami Herald newsroom</a>.  “Our very first investigation, we didn’t even have a print partner. [A Florida affiliate of] NPR...interviewed our reporter and did a story about our findings,” Aaronson remembers. “Then slowly we started escalating our types of involvement.”\n\nBy the time Kushner’s pitch came in, FCIR was deep in a collaboration with WLRN on a different story.  In that case, the reporter was newly associated with FCIR but had previously freelanced for the station. In Kushner’s case, <strong>news director of WLRN-Miami Herald News <a href=\"http://www.journalismaccelerator.com/members/dangrech/\">Dan Grech</a> took a chance, investing time to advise the radio novice on story approach and equipment, even though he wasn’t sure it would bring a return.</strong>\n<div class=\"underwrite\" style=\"background-color: #eeeeee !important; border-color: #dddddd !important; text-align: center; float: left; margin-left: 0px !important; margin-right: 20px !important;\"><img class=\"alignnone size-full wp-image-10518\" title=\"Franco Coby\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/francocoby1.jpg\" alt=\"Franco Coby\" width=\"250\" height=\"169\" /><em>Franco Coby in a Haitian jail. This photo was used by both the Florida Center for Investigative Reporting and Miami radio station WLRN in a collaborative reporting effort. Image: Jacob Kushner/FCIR</em></div>\n“Here’s a guy, he’s obviously relatively young, who’s got this grant from this group and wants to make a radio story.  And trust me, I hear this a lot,” Grech says. But the relationship with FCIR had been good so far, and <strong>Grech valued the extra depth FCIR reporting brought WLRN listeners.</strong>\n\n“The reason why we do investigations in collaboration with newspapers like the Miami Herald or places like the Florida Center for Investigative Reporting, which are grant funded, is because they have both the legal recourses and the resources to put in to the months long work it takes to come up with investigative findings,” he says. “And my station, small as it is, is just simply not able to come up with those findings in many cases on our own.”\n\nWLRN aired five investigative reports last year, two in collaboration with FCIR. All won national or regional awards; this story about deportees won several <a href=\"http://www.greeneyeshade.org/wp-content/uploads/2012/06/2011-GES-Winners-Announced1.pdf\" target=\"_blank\">Green Eyeshades</a> (pdf) and contributed to a reporting package that won a <a href=\"http://www.rtdna.org/pages/media_items/2012-regional-edward-r.-murrow-award-winners2081.php\" target=\"_blank\">regional Edward R. Murrow</a> award.\n\n<strong>The first step for a successful collaboration: mutual benefit</strong>. FCIR wanted a larger audience. WLRN wanted to solidify its reputation with investigative reporting.\n<h3>Paying the way</h3>\n<strong>When you share a story, who pays for what?</strong> The bulk of Kushner’s costs and fees were covered by <strong>a $4,000 grant from The Nation Institute’s <a href=\"http://www.theinvestigativefund.org/\" target=\"_blank\">Investigative Fund</a>, plus $500 from FCIR</strong> coffers. The still-fledgling <strong><a href=\"http://www.investigativenewsnetwork.org/\" target=\"_blank\">Investigative News Network</a> (INN), interested in making the story available to its members, helped out with another $500.</strong> WLRN had no financial commitment; Aaronson’s aim in that collaboration was simply to broaden the distribution of FCIR’s investigative work. Plus, Aaronson says, WLRN’s radio story was something the center just couldn’t do on it’s own.\n<div class=\"underwrite\"><img class=\"alignnone size-full wp-image-10595\" title=\"WLRN Miami Herald\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/wlrn1.jpg\" alt=\"WLRN Miami Herald\" width=\"250\" height=\"71\" />&nbsp;\n<h3>Sharing space</h3>\nPublic radio station WLRN and McClatchy newspaper The Miami Herald have shared a newsroom for almost a decade, part of a <a href=\"http://www.miamiherald.com/2007/02/08/10484/how-wlrn-and-the-herald-work-together.html\" target=\"_blank\">deep collaboration</a> that includes daily reporting, specials and promotion. News director of WLRN-Miami Herald News Dan Grech calls it “one of the most powerful media partnerships” he’s seen.\n\n</div>\n“It’s not difficult to ask a newspaper to pay us for a story because we just give them the story and they run it,” he says. “[WLRN] is taking our story and helping us produce a radio version of it. So they’re actually helping us create it and are more of a partner than a client.”\n\nAaronson did ask two INN members who were interested in localizing the story to cover Kushner’s additional reporting costs. <strong><a href=\"http://californiawatch.org/about\" target=\"_blank\">California Watch</a>, a project of the <a href=\"http://cironline.org/\" target=\"_blank\">Center for Investigative Reporting</a> (CIR), and the <a href=\"http://www.wisconsinwatch.org/\" target=\"_blank\">Wisconsin Center for Investigative Journalism</a> (WCIJ) contributed $750 and $1,000 respectively. Each got an exclusive profile of a person deported from their coverage area, plus either photos or a video interview. And in the end, WLRN paid Kushner $500 for extra work</strong> needed to get the right details and sound to tell the story for radio.\n\n“<strong>One of the lessons we learned is to be very explicit about who is paying what,”</strong> says FCIR’s Aaronson.\n\n<strong>WLRN’s Grech found value in absorbing some costs</strong>. “If you look at the actual revenue, this was a huge money losing operation for us. We did not raise any revenue around this particular piece,” says Grech. “But investigative reporting in particular has an incredibly important role in our station as part of who we are as an operation and part of the story we tell to funders and partners.”\n\n<strong>Step two in a successful collaboration:</strong> <strong>Know the value a collaboration brings you, </strong>financially and otherwise. Does it affect your reputation? Will it build a long-term relationship? Could the partnership bring in revenue?\n<h3>Editorial and legal challenges</h3>\nThe Nation Institute\'s Investigative Fund worked with Kushner and the FCIR to focus reporting and edit initial drafts. In an email, Kushner rattles off a laundry list of guidance he received from Investigative Fund editor Esther Kaplan.\n\n\"They asked us to include more details on the crimes of certain deportees so it wouldn\'t appear we were trying to downplay them; suggested we find ICE data on non-criminal detainees and those with only non-violent convictions (a request that later turned up records that led to this <a href=\"http://fcir.org/2012/04/16/ice-data-shows-one-in-two-haitians-detained-have-not-been-convicted-of-crimes/\">follow-up story</a>); and helped us transform the issue of ICE detaining minor criminals from a brief mention into a fundamental part of the original story.\"\n<div class=\"underwrite\"><img class=\"alignnone size-full wp-image-10484\" title=\"WisconsinWatch.org\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/wisconsinwatch.jpg\" alt=\"WisconsinWatch.org\" width=\"250\" height=\"55\" />&nbsp;\n<h3>Planned and breaking collaborative coverage</h3>\nIn 2009, Andy Hall, executive director of the nonprofit <a href=\"http://www.wisconsinwatch.org/\" target=\"_blank\">Wisconsin Center for Investigative Journalism</a> helped organize a <a href=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/IREJournalSpring10pg25-26.pdf\">deliberate effort</a> for competing local media outlets to collaborate on health care coverage. “It was totally voluntary,” he says. “Each news organization retained autonomy over timing, everybody retained editorial control.” Last year, WCIJ and a local public radio station jointly broke a story <a href=\"http://www.wisconsinwatch.org/2011/06/25/prosser-allegedly-grabbed-fellow-justice-by-the-neck/\" target=\"_blank\">alleging one state Supreme Court Justice physically attacked another</a>.  “In that case, given the high sensitivity of that story, we made sure that both newsrooms were comfortable with the version that we published,” Hall says.\n\n</div>\n<strong>The Investigative Fund always collaborates with other news outlets. Kaplan says she has learned that staying flexible is key to success.</strong> \"Sometimes editors are comfortable with it being a three-way conversation,\" she says. \"Sometimes editors want to function as the nerve center.\" When that\'s the case, she\'ll step away from direct feedback to the reporter, filtering her comments through the partner news outlet editor instead.\n\n<strong>Kaplan has also learned to keep her eye on the prize of collaborative work.</strong> \"Our goal is to get the good strong reporting out there and have everyone feel they got their stamp on it in the way that is most important to them,\" she says.\n\nThat seems to be what happened as this story continued. <strong>When you read or listen to the four major versions</strong> (here they are: from <a href=\"http://fcir.org/2011/11/13/u-s-deportees-to-haiti-jailed-without-cause-face-severe-health-risks/\" target=\"_blank\">FCIR</a>, <a href=\"http://wlrnunderthesun.org/2012/01/lost-between-two-nations/\" target=\"_blank\">WLRN</a>, <a href=\"http://californiawatch.org/dailyreport/us-deportees-haiti-jailed-without-cause-face-severe-health-risks-13503\" target=\"_blank\">California Watch</a> and <a href=\"http://www.wisconsinwatch.org/2011/11/27/in-haiti-u-s-deportees-face-illegal-detentions-and-grave-health-risks/\" target=\"_blank\">WCIJ</a>), <strong>some editorial differences are obvious</strong>. For example, the California Watch story highlights the experience of a man from Los Angeles, while the WCIJ piece focuses on a man who grew up in Chicago and was detained in Wisconsin. The fact that Kushner had enough material to tell individual, localized stories was a big reason both organizations wanted the story, and paid for it.\n\n<strong>But more subtle editorial differences cut to the heart of collaborative challenges.</strong> For example, the FCIR piece says the Obama administration “has not followed its own policy” of deporting people to unsafe conditions instead of seeking alternatives. WCIJ said that FCIR \"found evidence\" that the Obama administration hadn\'t followed its policy, but, as WCIJ’s executive director <a href=\"http://www.wisconsinwatch.org/about/staff/\" target=\"_blank\">Andy Hall</a> characterizes the difference, \"doesn\'t bluntly assert\" that as a fact. California Watch “found discrepancies” between stated administration policy and practice.\n\nDeportees jailed in Haiti were kept locked up for as long as 11 days. FCIR and California Watch wrote that these detentions “violate Haitian law and United Nations treaties when deportees have not been charged with crimes in Haiti.” WCIJ provided more context and softened the verb, writing that the detentions, “have occurred although the Haitian constitution bans the detention of anyone for more than 48 hours without appearing before a judge, and a United Nations treaty states that ‘no one shall be subjected to arbitrary arrest, detention or exile.’”\n\nA <a href=\"http://ire.org/events-and-training/event/20/380/\" target=\"_blank\">panel</a> discussing this collaboration at the Investigative Reporters and Editors (IRE) <a href=\"http://ire.org/blog/2012-ire-conference-blog/\" target=\"_blank\">2012 conference</a> <strong> characterized these different edits as “serious journalistic disagreements.” </strong>WCIJ\'s Hall felt the wording in the story required careful consideration. “The initial version of the story, in my view, wasn’t fully supported by the documentation that was supplied,” he says.  “We took a slightly more cautious tone.”\n\nMeanwhile, <a href=\"http://californiawatch.org/user/robert-salladay\" target=\"_blank\">Bob Salladay</a>, managing editor at the Center for Investigative Reporting, which produces California Watch, says he liked the Wisconsin version better but hadn’t seen it before California Watch published. “For future collaborations, maybe we could all share the different versions,” he says. “People could read them and highlight potential problem areas.”\n\nINN editorial director Evelyn Larrubia moderated the IRE panel. “Everyone walked away friends” from this story, she says, but she thinks editorial differences could be a growing challenge as more media outlets collaborate as equals. “You could easily see a situation where someone would say: \'It’s my story, either run it my way or you won’t run it,\'“ she says. <strong>“In this case there was a lot of goodwill because they knew and trusted each other.\"</strong>\n<div class=\"underwrite\"><img class=\"alignnone size-full wp-image-10506\" title=\"Center for Investigative Reporting\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/cirlogo.png\" alt=\"Center for Investigative Reporting\" width=\"250\" height=\"60\" />&nbsp;\n<h3>Early and often</h3>\n<a href=\"http://cironline.org/about-cir\" target=\"_blank\">CIR</a> is the oldest nonprofit investigative reporting center in the country. Founded in 1977, the organization has always distributed its work through other outlets. In the past few years, CIR has started an investigative radio program, merged with a startup Bay Area news nonprofit, and continued to collaborate on high profile projects. CIR helped create the <a href=\"http://www.investigativenewsnetwork.org/about/about-inn\" target=\"_blank\">Investigative News Network</a>, dedicated in part to “actively facilitating collaborative projects.”\n\n</div>\nBob Salladay notes that when CIR provides stories to its partners, it also takes on the legal responsibility of libel lawsuits, as long as the stories run unchanged. Libel wasn’t a concern in this story, he says, and each news organization simply followed its own practice to fact-check, relying on the FCIR to vet of much of the reporting.\n\n<strong>Step three: Make legal responsibilities and any editorial terms of collaboration clear in advance, but consider leave breathing room for local control. </strong>It can be an important aspect of local branding, and, if approached with care, it can build trust – necessary for any collaboration, but particularly if money is involved.\n<h3>Collaboration or freelance?</h3>\n<strong>In many ways, the “collaboration” on this deportee piece resembles a classic freelance success.</strong> An enterprising reporter lands a difficult story of interest to many different news outlets. He tweaks it for local markets and sells it multiple times.  Indeed, <strong>Kushner, the reporter on this story, worked directly and individually with the editors of various outlets.</strong> <strong>But Kushner considered it collaborative work from day one. </strong>“INN was interested from the start, they chipped in a little funding for it before it began,” he says. “Editors caught a couple things in the editing that made us take a new look at parts of our story. <strong>The larger process certainly is collaborative, because you begin to have news outlets working together to put out content in a way that’s meaningful.</strong>”\n<div class=\"underwrite\" style=\"background-color: #eeeeee !important; border-color: #dddddd !important; text-align: center; width: 150px !important; float: left; margin-left: 0px !important; margin-right: 20px !important;\"><img class=\"alignnone size-full wp-image-10551\" title=\"Jacob Kushner\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/06/jacobkushner.jpg\" alt=\"Jacob Kushner\" width=\"150\" height=\"173\" /><em>Reporter Jacob Kushner in Haiti. Image: Jacob Kushner/FCIR</em></div>\nWithout that effort, he says the story “would have been published in Florida, in print or online, and also published on the website of The Nation Institute. And that [would have been] it. Instead, this went all over the country: all over the Midwest, because of the Wisconsin collaboration, all of the West Coast because of the California one, national…because the California version got picked up by the Huffington Post and some other national outlets.  So what would have been just a local, maybe statewide story instead became a highly played, very well-read national story.“\n\n<strong>Step four for a successful collaboration: Find new ways to think about old practices. </strong>\n<h3>Toward collaborative revenue</h3>\n<strong>The Florida Center for Investigative Reporting is now in a broad partnership with local public radio stations in Florida</strong>. Building on the relationship developed through collaborations, including the deportee story, FCIR is a reporting partner with WUSF and WLRN on NPR\'s grant-funded <a href=\"http://stateimpact.npr.org/\" target=\"_blank\">StateImpact Project</a>, which in Florida is <a href=\"http://stateimpact.npr.org/florida/\" target=\"_blank\">focused on education</a>.\n\n<strong>Aaronson says that for the first time, he and broadcast partners wrote a memorandum of understanding</strong> outlining each partners’ responsibilities. In the past, they had relied on trust and emails.  The MOU identifies specific work, deadlines, payments, content sharing with other news organizations, and credit, including for awards. <strong>“Even though we have this very collegial relationship, just like any business relationship we try to make sure that everyone knows what the others are doing, and what obligations the others have,”</strong> Aaronson says.\n\n<strong>Step five: the bottom line.</strong> Just as small amounts of money from a half a dozen news organizations can add up to more coverage than any one could buy on its own, <strong>small collaborative steps can lead to deeper partnerships, including projects that bring in revenue.</strong>\n\n<em>Update, July 7, 2012. This post has been updated to reflect the collaborative editing role played by The Nation Institute\'s Investigative Fund.</em>\n\n<em>A version of this post <a href=\"http://www.pbs.org/mediashift/2012/06/five-steps-to-lay-the-groundwork-for-collaborative-revenue178.html\">is published</a> on MediaShift\'s <a href=\"http://www.journalismaccelerator.com/resources/collaboration-central-your-guide-to-working-together-in-the-digital-age/\">Collaboration Central</a>. Other related posts on the JA: <a href=\"http://www.journalismaccelerator.com/blog/jas-collab-space-forum-yields-resources-examples-and-emerging-practices-to-support-journalism-collaborations/\">Resources, examples and practices</a> to increase your yield from collaborative journalism. <a href=\"http://www.journalismaccelerator.com/blog/can-collaboration-in-publishing-up-revenue-collabspace-forum-surfaces-insight/\">Costs v. benefits</a>: What to consider as you team up. <a href=\"http://www.journalismaccelerator.com/blog/ja-forum-on-revenue-and-collaboration-seasoned-perspective-illuminates-possibility/\">From the frontlines</a>: Takeaways from a live chat with two seasoned collaborators. Plus the <a href=\"http://www.journalismaccelerator.com/questions/technology/how-could-collaboration-increase-revenue-in-journalism/\">forum itself</a>, and as captured with <a href=\"http://www.journalismaccelerator.com/blog/storify-adds-social-dimension-to-live-forum-can-collaboration-in-journalism-increase-revenue/\">Storify</a></em>.', 'JA Use Case: Five steps to pave the way toward collaborative revenue', 'An investigative report reveals the complexities of collaboration in five basic steps, laying the groundwork for partnerships that could bring in joint revenue.', 'publish', 'open', 'closed', '', 'ja-use-case-five-steps-to-pave-the-way-toward-collaborative-revenue', '', '', '2012-06-25 14:21:24', '2012-06-25 21:21:24', '', 0, 'http://www.journalismaccelerator.com/?p=10458', 0, 'post', '', 0),
(10626, 3, '2012-06-22 09:23:22', '2012-06-22 16:23:22', 'A wealth of new thinking about journalism content online: contributed, layered, pre-planned. Stressors on the ad model for TV online and off. And the next generation of college papers.\n\n<a href=\"http://www.mediaite.com/online/why-are-tv-networks-still-discounting-the-value-of-an-online-audience/ \">Why Are TV Networks Still Discounting The Value Of An Online Audience?</a>\nWhy TV advertising  “has largely not changed even with all the new opportunities the internet has to offer.” And what challenges may lie ahead if broadcasters fail to value online viewers.\n\n<a href=\"http://techcrunch.com/2012/05/21/david-karp-tumblrs-revenue-model-is-all-about-telling-stories/ \">David Karp: Tumblr’s Revenue Model Is All About Telling Stories</a>\nPowering ad revenue with social relationships and storytelling, Tumblr founder Karp shares ideas on making ads “less distracting and more meaningful to users.”\n\n<a href=\"http://gigaom.com/2012/05/30/why-we-need-to-blow-the-article-up-in-order-to-save-it/ \">Why we need to blow up the article in order to save it</a>\nExpanding on Jeff Jarvis’ exploration of the news article as a collection of “assets,” GigaOm’s post breaks it down: Layer, explore formats and sequence the elements to enrich the experience.\n\n<a href=\"http://www.niemanlab.org/2012/05/alan-rusbridger-on-the-guardians-open-journalism-paywalls-and-why-theyre-pre-planning-more-of-the-newspaper/ \">Alan Rusbridger on The Guardian’s open journalism, paywalls, and why they’re pre-planning more of the newspaper</a>\nGuardian editor Rusbridger tells Nieman Lab a paywall isn’t “the most interesting thing to be doing” now, in part because it separates content from people who want to contribute.\n\n<a href=\"http://www.poynter.org/latest-news/top-stories/173743/what-the-forbes-model-of-contributed-content-means-for-journalism/ \">What the Forbes model of contributed content means for journalism</a>\nAn assessment of Forbes’ “incentive-based, entrepreneurial” and unedited journalism finds success. The site doubled its audience to 30 million monthly visitors and attracts hundreds of writers.\n\n<a href=\"http://mediadecoder.blogs.nytimes.com/2012/05/21/time-warner-cable-head-sides-with-tv-networks-over-ad-erasing-technology/ \">Time Warner Cable Head Sides With TV Networks Over Ad-Erasing Technology</a>\nDo you fight tech or figure it out? TV claims an ad-erasing option “could damage the existing ecosystem of television programming and distribution.” What lessons could print offer?\n\n<a href=\"http://future.dailyemerald.com/#!/details \">Revolution. A new model for college media</a>\nU of Oregon’s paper ends M-F publishing after 92 years. “Not a move made out of financial desperation” but to “serve our community and prepare our student staff for the professional world.”\n\n<a href=\"http://www.adweek.com/news/press/national-journal-group-happy-results-new-membership-model-140725 \">National Journal Group Happy With Results of New Membership Model</a>\nHigh profile and high priced, but the basics of National Journal’s new model may hold insights for other. The company signed up close to half the 1,500 customers “identified as prospects.”', 'Journalism Accelerator Featured Links: June 8 - June 22, 2012', 'A wealth of new thinking about journalism content online: contributed, layered, pre-planned. Stressors on the ad model for TV online and off. And the next generation of college papers.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-june-8-june-22-2012', '', '', '2012-06-22 09:23:22', '2012-06-22 16:23:22', '', 0, 'http://www.journalismaccelerator.com/?p=10626', 0, 'post', '', 0),
(10680, 3, '2012-06-25 12:04:26', '2012-06-25 19:04:26', 'Highlights this week: Remembering the humans in social media, two terrific tools for deeper community and government coverage, best practices for user-generated content.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>21 Amazing Twitter Tools for Brand Visibility and Time Management | Social @ Blogging Tracker <a href=\"http://t.co/5W42hDVt\" title=\"http://bit.ly/L8OGxd\">bit.ly/L8OGxd</a> via @<a href=\"https://twitter.com/wchingya\">wchingya</a> <a href=\"https://twitter.com/search/%2523smm\">#smm</a></p>&mdash; GO Social Marketing (@gosocial_uk) <a href=\"https://twitter.com/gosocial_uk/status/217301213702651904\" data-datetime=\"2012-06-25T17:00:21+00:00\">June 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>On Street Fight: @<a href=\"https://twitter.com/jstevens\">jstevens</a> on how <a href=\"https://twitter.com/search/%2523hyperlocals\">#hyperlocals</a> should handle user-generated content <a href=\"http://t.co/XIdH9NrW\" title=\"http://bit.ly/LitpkJ\">bit.ly/LitpkJ</a></p>&mdash; Street Fight (@streetfightmag) <a href=\"https://twitter.com/streetfightmag/status/215789878942777345\" data-datetime=\"2012-06-21T12:54:50+00:00\">June 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Be notified when issues you care about are included in legislative or regulatory actions w/ @<a href=\"https://twitter.com/SunFoundation\">SunFoundation</a>\'s Scout: <a href=\"http://t.co/XqSDvX4f\" title=\"http://bit.ly/LSNQDO\">bit.ly/LSNQDO</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/214795014843273216\" data-datetime=\"2012-06-18T19:01:36+00:00\">June 18, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<blockquote class=\"twitter-tweet\"><p>Check out @<a href=\"https://twitter.com/vozmob\">vozmob</a>: mobile publishing platform for immigrant workers to create, share, &amp; publish multimedia stories. <a href=\"http://t.co/U6hqTPdz\" title=\"http://vozmob.net/en/about\">vozmob.net/en/about</a></p>&mdash; Josh Stearns (@jcstearns) <a href=\"https://twitter.com/jcstearns/status/215507258463891456\" data-datetime=\"2012-06-20T18:11:49+00:00\">June 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Be the stand out brand. <a href=\"https://twitter.com/search/%2523Socialmedia\">#Socialmedia</a> is a more elegant, nuanced two-way dialog. A real human interaction. @<a href=\"https://twitter.com/ericharr\">ericharr</a> <a href=\"http://t.co/WhrjwyDG\" title=\"http://bit.ly/MNHf8R\">bit.ly/MNHf8R</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/216169057156734977\" data-datetime=\"2012-06-22T14:01:34+00:00\">June 22, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Our new research chat interview: Steve Coll of @<a href=\"https://twitter.com/NewAmerica\">NewAmerica</a> @<a href=\"https://twitter.com/NewYorker\">NewYorker</a> on scholarship &amp; <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> :<a href=\"http://t.co/z76jYanN\" title=\"http://journalistsresource.org/reference/research/research-chat-steve-coll-new-yorker-new-america-foundation/\">journalistsresource.org/reference/rese…</a></p>&mdash; Journalist\'sResource (@JournoResource) <a href=\"https://twitter.com/JournoResource/status/215500049055100928\" data-datetime=\"2012-06-20T17:43:10+00:00\">June 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: June 17 - June 23, 2012', 'Highlights this week: Remembering the humans in social media, two terrific tools for deeper community and government coverage, best practices for user-generated content.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-june-17-june-23-2012', '', '', '2012-06-25 12:04:26', '2012-06-25 19:04:26', '', 0, 'http://www.journalismaccelerator.com/?p=10680', 0, 'post', '', 0),
(10703, 3, '2012-06-27 17:00:44', '2012-06-28 00:00:44', 'Good business journalists look for anecdotes, or personal stories that drive home a point. The numbers we use help punctuate the anecdote. When I worked at Forbes Magazine, we would spend days trying to find the number or simple, easy-to-explain metric that best described the point we were trying to make. Was the company a rising star or a dog with fleas?\n\nFinding that key metric could make or break the story. A metric might be something as simple as how much American Airlines saved removing an olive from every salad served to passengers. Metrics are simply a measure or yardstick. They come from good, solid reporting.\n\nTo help ease your transition, here are a few other tips...:\n\n<ul>\n	<li><strong>Meet the movers and shakers.</strong> Spend some time learning who the industry leaders and laggards are. Is it a mature, slow-growing industry dominated by giants or a fast-growing sector with new faces?</li>\n\n	<li><strong>Spend some time to learn the language.</strong> Every beat has a lingo. You need to be able to speak it. Airlines measure revenue per available seat mile. Banks have net interest income. Retailers report comparable-store sales.</li>\n\n	<li><strong>Find a mentor.</strong> Countless industry insiders, chief executives and journalists helped me establish myself as a business reporter. They taught me the ropes and gave me tips on how to navigate the terrain.</li>\n\n	<li><strong>Develop a list of go-to experts.</strong> These are technical sources such as accountants and tax attorneys who can help you make sense of complex topics.</li>\n\n	<li><strong>Find the followers.</strong> Read what other reporters write. But it is more important you connect with people who provide goods and services to the industry you cover – the suppliers, consultants, analysts, lawyers and investment bankers.</li>\n\n	<li><strong>Always triple-check your numbers.</strong> I once wrote about FedEx’s new package-handling system but overlooked a glaring error. The article stated that packages whiz by at “540 feet per second.” A clever reader caught the mistake and wrote: “By my math that equates to 368 mph. Please explain to me how FedEx keeps the packages from catching fire.”</li>\n\n	<li><strong>Remind yourself to be patient.</strong> Learning a beat takes time. Don’t expect to become an expert overnight.\" <strong>Source:</strong> <a href=\"http://businessjournalism.org/2011/04/26/covering-business-an-introduction/\">Covering business: An introduction</a></li>\n</ul>', 'Reynolds Center Beat Basics by veteran business journalists', 'Shorten your ramp as you start a new business beat with tips, background, and pitfalls for covering topics from agriculture to transportation. A model for sharing knowledge in your own newsroom.', 'publish', 'open', 'closed', '', 'reynolds-center-beat-basics-by-veteran-business-journalists', '', '', '2012-06-27 17:00:44', '2012-06-28 00:00:44', '', 0, 'http://www.journalismaccelerator.com/?p=10703', 0, 'post', '', 0),
(10709, 3, '2012-06-27 15:27:50', '2012-06-27 22:27:50', '<blockquote>100Reporters is a revolutionary news organization, dedicated to forging new frontiers in responsible journalism. It joins  scores of the planet’s finest professional reporters with whistle-blowers and citizen journalists across the globe, to report on corruption in all its forms. The organization, spearheaded by veteran correspondents of top-tier news outlets, aims to raise the caliber, impact and visibility of citizen-driven investigative journalism, as a means of promoting transparency and good government.\n\nThanks to advances in technology and heightened transparency among international institutions, we are in an unprecedented position to know and report more than ever before on both the flow of illicit cash, and on the spending habits of government officials and their friends....\n\nOur goal is to embrace technology’s potential to build new forms of journalism around a towering, intractable global issue. We’re working with citizens–the first victims of graft and cronyism–to expose the corruption around them, and bringing these citizens into the reporting of stories where possible.\n\nWith initial backing from The Ford Foundation, we are building a multiplatform site where sources can submit—anonymously, if necessary—news tips and evidence of corruption. These will become the raw material for stories to be reported and written by our professional journalists, and presented in hard-hitting news reports available to a worldwide audience. Where feasible, our 100 reporters will work hand-in-hand with citizen journalists, sharing bylines and payment.\" <strong>Source:</strong> <a href=\"http://100r.org/about/\">100 Reporters</a></blockquote>', '100 Reporters', 'A deliberate experiment connecting professional journalists, citizens and whistle-blowers; a source of stories on corruption worldwide; potential inspiration for your own reporting and engagement.', 'publish', 'open', 'closed', '', '100-reporters', '', '', '2012-06-27 15:27:50', '2012-06-27 22:27:50', '', 0, 'http://www.journalismaccelerator.com/?p=10709', 0, 'post', '', 0),
(10695, 3, '2012-06-27 17:01:26', '2012-06-28 00:01:26', '<blockquote>While it didn’t find one magic solution, a new study did show that nonprofit media are most likely to remain strong if they use certain strategies: things like seeking funding from diverse sources, engaging in in-person networking, and training board leaders to fundraise better.\n\nThe study, stemming from a seven-year experiment by the Challenge Fund for Journalism, involved donating $3.6 million in matching grants and coaching services to 53 nonprofit media companies—including CJR—to see if the diverse group would discover new revenue streams.\n\nParticipants did find new streams, with help from the matching grant guarantee, and CFJ found that those new sources were most likely to continue if organizations kept their donor lists up to date and made fundraising a daily task, rather than betting entirely on an annual gala. Funding also stayed stronger for companies producing a quality product with a well-organized business model. In other words, organizations that have their ducks in a row are best able to be, in a word used repeatedly in the report, “nimble,” in a fluctuating economy and shifting media environment\" <strong>Source:</strong> <a href=\"http://www.cjr.org/the_kicker/keeping_journalism_nonprofits.php\">Columbia Journalism Review</a></blockquote>', 'Challenge Fund for Journalism Report: Learning to Fish', 'Findings from four major journalism funders leveraging millions of dollars over seven years. One key: make fundraising daily work. Useful to understand the landscape or plan your own strategy.', 'publish', 'open', 'closed', '', 'challenge-fund-for-journalism-report-learning-to-fish', '', '', '2012-06-27 17:01:26', '2012-06-28 00:01:26', '', 0, 'http://www.journalismaccelerator.com/?p=10695', 0, 'post', '', 0),
(10698, 3, '2012-06-27 17:02:21', '2012-06-28 00:02:21', '<blockquote>[W]e\'re proud to introduce Scout, a tool that allows you to create customized keyword alerts to notify you whenever issues you care about are included in legislative or regulatory actions. This project embodies our goals as an organization: anyone can now freely get the immediate access to information that previously required significant organizational capacity in your state capital or Washington, D.C.\n\nStart by entering a keyword or phrase you would like to get updates about. Scout then saves your subscriptions and sends notifications via email or text message whenever the subscribed issue or bill is talked about in Congress, mentioned in the Federal Register or comes up in state legislation. Through your profile you can create as many alerts as you\'d like and group them by tags with the additional option to make them public for others to follow your issues. Users can also complement a Scout subscription by adding optional external RSS feeds, such as press releases from a member of Congress or an issue-based blog.\" <strong>Source:</strong> <a href=\"http://sunlightfoundation.com/blog/2012/06/11/scout-sunlights-new-custom-alert-service/\">Sunlight Foundation</a></blockquote>\n<blockquote>[W]e’d be remiss if we didn’t give credit to the Sunlight Foundation’s latest legislative language tool, Scout (<a href=\"http://scout.sunlightfoundation.com/\">http://scout.sunlightfoundation.com/</a>), for alerting us to the existence of the original provision. You can use the tool to set up email alerts for key phrases or follow a particular bill. It covers Congress, regulations across the whole executive branch, and legislation in all 50 states.\n\nWe use Scout to get updates anytime Congress is considering expanding what can be withheld under the federal FOIA by setting up an alert that searches bills in Congress for the term “552 (b)” (thanks to a reform written into law last year, all new b3 statutes must cite FOIA – USC 552).\" <strong>Source:</strong> OpenTheGovernment.org, via the <a href=\"http://sunlightfoundation.com/blog/2012/05/25/scout-is-already-delivering-results/ \">Sunlight Foundation</a></blockquote>', 'Scout', 'Penetrate the lawmaking labyrinth with this tech-marries-mission tool from Sunlight Foundation. Cuts research time and brings custom state or Congressional bill tracking right to you.', 'publish', 'open', 'closed', '', 'scout', '', '', '2012-06-27 17:02:21', '2012-06-28 00:02:21', '', 0, 'http://www.journalismaccelerator.com/?p=10698', 0, 'post', '', 37),
(10753, 3, '2012-07-02 14:55:57', '2012-07-02 21:55:57', 'Paywalls bringing in pay, Olivier Fleurot on the journalism-conversation connection, business tips for nonprofits via INN, and useful ideas on copyright, keeping contacts and real time reporting.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>A Step-By-Step Guide to U.S. Copyright Registration for Self-Publishers <a href=\"http://t.co/vCnn2IPL\" title=\"http://teeming.trib.al/hHC5\">teeming.trib.al/hHC5</a> (@<a href=\"https://twitter.com/carlasking\">carlasking</a> | @<a href=\"https://twitter.com/PBSMediaShift\">PBSMediaShift</a>)</p>&mdash; CollaborationCentral (@CollabCentral) <a href=\"https://twitter.com/CollabCentral/status/218420300403056640\" data-datetime=\"2012-06-28T19:07:12+00:00\">June 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Tips for journalists on managing Twitter contacts <a href=\"http://t.co/GZCyAOrg\" title=\"http://fb.me/1Xd2Qqtu7\">fb.me/1Xd2Qqtu7</a></p>&mdash; Beata Biel (@betibiel) <a href=\"https://twitter.com/betibiel/status/217372809977020417\" data-datetime=\"2012-06-25T21:44:51+00:00\">June 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<blockquote class=\"twitter-tweet\"><p>-- Business advice for nonprofit news organizations: <a href=\"http://t.co/kjNOzih8\" title=\"http://is.gd/KsP0sr\">is.gd/KsP0sr</a> @<a href=\"https://twitter.com/INN\">INN</a> @<a href=\"https://twitter.com/KLJDavis\">KLJDavis</a> <a href=\"https://twitter.com/search/%2523nonprofit\">#nonprofit</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523income\">#income</a> <a href=\"https://twitter.com/search/%2523expenditures\">#expenditures</a> <a href=\"https://twitter.com/search/%2523media\">#media</a></p>&mdash; Brian R. Hook (@BRHook) <a href=\"https://twitter.com/BRHook/status/217968346866515968\" data-datetime=\"2012-06-27T13:11:18+00:00\">June 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Liveblogging and beyond: Six examples of innovative digital real-time reporting <a href=\"http://t.co/4UESYNZ6\" title=\"http://bit.ly/LvOKHw\">bit.ly/LvOKHw</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523newsrw\">#newsrw</a></p>&mdash; Journalism.co.uk (@newsrewired) <a href=\"https://twitter.com/newsrewired/status/217281181887107072\" data-datetime=\"2012-06-25T15:40:45+00:00\">June 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Gannett says paywalls are generating strong revenue, despite circulation declines <a href=\"http://t.co/iS9C4Ghn\" title=\"http://bit.ly/QdfKK8\">bit.ly/QdfKK8</a> via @<a href=\"https://twitter.com/poynter\">poynter</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AEJMC (@AEJMC) <a href=\"https://twitter.com/AEJMC/status/217693227589967872\" data-datetime=\"2012-06-26T18:58:04+00:00\">June 26, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>An interview with @<a href=\"https://twitter.com/PublicisGroupe\">PublicisGroupe</a>\'s @<a href=\"https://twitter.com/MSL_Group\">MSL_Group</a> CEO Olivier Fleurot (@<a href=\"https://twitter.com/fleurot5\">fleurot5</a>) on <a href=\"https://twitter.com/search/%2523socialnews\">#socialnews</a>: <a href=\"http://t.co/EEWoa2r4\" title=\"http://tmblr.co/Z3ZXXyOEpf-3\">tmblr.co/Z3ZXXyOEpf-3</a></p>&mdash; Muck Rack (@muckrack) <a href=\"https://twitter.com/muckrack/status/218068558394032130\" data-datetime=\"2012-06-27T19:49:30+00:00\">June 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: June 24 - June 30, 2012', 'Paywalls bringing in pay, Olivier Fleurot on the journalism-conversation connection, business tips for nonprofits via INN, and useful ideas on copyright, keeping contacts and real time reporting.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-june-24-june-30-2012', '', '', '2012-07-02 14:55:57', '2012-07-02 21:55:57', '', 0, 'http://www.journalismaccelerator.com/?p=10753', 0, 'post', '', 0);
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(10761, 3, '2012-07-06 16:18:53', '2012-07-06 23:18:53', 'Deep thinking on information v. content: who\'ll pay for what? Want to work for Warren Buffett? What you might not know about Twitter communities, and tools for revenue and investigations.\n\n<a href=\"http://www.niemanlab.org/2012/06/what-makes-something-go-viral-the-internet-according-to-gawkers-neetzan-zimmerman/ \">What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman</a>\nWorth it? The sole person behind Gawker’s drive for page views with cat videos offers no magic formula, but alone frees up ten reporters for “real work.”\n\n<a href=\"http://www.nytimes.com/2012/06/18/business/media/newspaper-work-with-warren-buffett-as-the-boss.html?_r=1 \">Newspaper Work, With Warren Buffett as Boss</a>\nThe NYT visits a long-held Buffett paper to predict his management of new properties. “A profitable paper that is run with little involvement from its owner\" but not immune to industry pressure.\n\n<a href=\"http://mashable.com/2012/06/01/news-gathering-innovation-technology/\">Why Reporting Is Ripe For Innovation</a>\nFacebook’s journalism program manager on the fear that journalism is worse with fewer people on the job. “That’s because the news-gathering model is still being thought about in the old way.”\n\n<a href=\"http://www.theatlantic.com/technology/archive/2012/06/why-the-worlds-most-perfect-news-tweet-is-kind-of-boring/258326/\">Why the World’s Most Perfect News Tweet Is Kind of Boring</a>\nUseful to read before your next tweet! Serious researchers find an algorithm to predict how widely a news story will spread. Do people share the same links they “eagerly click on”?\n\n<a href=\"http://storify.com/newsu/poynter-revenue-camp-2012\">Poynter Revenue Camp 2012, Part 1</a>\nA peek into NewsU’s latest training on journalism and revenue.  “We don’t publish news to make $, we make $ so we can publish news.”\n\n<a href=\"http://www.ojr.org/ojr/people/robert/201206/2076/\">Paying for information versus *access* to information: A key distinction for news publishers</a>\n“If you (or your bosses) aren’t finding a solution for making money from news online, maybe you need to ask yourself some fresh questions about the real nature of your business.”\n\n<a href=\"http://changingnewsroom.wordpress.com/2012/06/05/twitter-offers-news-orgs-opportunity-to-reach-diverse-underserved-communities/\">Twitter Offers News Orgs Opportunity to Reach Diverse, Underserved Communities</a>\nNew Pew study: Twitter is taking hold among people often underserved by news organizations, including African American, young, and low income communities. “These stats scream HUGE OPPORTUNITY…”\n\n<a href=\"http://www.pbs.org/idealab/2012/06/lets-get-this-straight-information-vs-content151.html\">Let’s Get This Straight: Information vs. Content</a>\nWhat are you publishing – content or information? Spot.us founder David Cohn – now with Circa - weighs in on this question: which will people pay for?\n\n<a href=\"http://ire.org/blog/2012-ire-conference-blog/2012/06/14/free-tools-tackle-almost-any-task-data-wrangling-p/ \">Free tools to tackle almost any task, from data wrangling to photo editing</a>\nA new list of “powerful” and “essential” data tools, all with a great price tag. From USA Today’s Anthony DeBarros and NPR’s Matt Stiles via Investigative Reporters and Editors.', 'Journalism Accelerator Featured Links: June 23 – July 6, 2012', 'Deep thinking on information v. content: who\'ll pay for what? Want to work for Warren Buffett? What you might not know about Twitter communities, and tools for revenue and investigations.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-june-23-july-6-2012', '', '', '2012-07-06 16:18:53', '2012-07-06 23:18:53', '', 0, 'http://www.journalismaccelerator.com/?p=10761', 0, 'post', '', 0),
(10763, 3, '2012-07-13 00:44:39', '2012-07-13 07:44:39', 'Back-to-basics tips, new digital training, both aim to help local newspapers. Can your news content go further in a ebook or enewsletter? And what does an \"open internet\" mean? Help define policy.\n\n<a href=\"http://www.niemanlab.org/2012/07/now-available-for-download-nieman-lab-in-ebook-form/\">Now available for download: Nieman Lab in ebook form</a>\nWould Nieman’s new product strategy work for you? A “collected, collated package of news, commentary, and analysis” for people who don’t want to check a site daily or follow on Twitter.\n\n<a href=\"http://www.nytimes.com/2012/07/02/business/media/news-corp-split-puts-new-pressure-on-papers.html?_r=1\">News Corp. Split Adds to Pressure on Papers</a>\nA case to watch: How will News Corp. newspapers manage the market disruption, now their buffer of “a vast and profitable entertainment empire” spins in a different direction?\n\n<a href=\"http://www.mediabistro.com/10000words/life-after-sopa-the-declaration-of-internet-freedom_b14158\">The Declaration of Internet Freedom Wants Your Feedback</a>\nWhat does an “open internet” mean for you and your work? FreePress wants a “public discussion” defining the term, and people to “remix it, fork it, change it.”\n\n<a href=\"http://www.knightfoundation.org/press-room/press-release/poynter-american-press-institute-and-knight-founda/\">Poynter, American Press Institute and Knight Foundation team up to help newspapers with digital tools training</a>\nSession sign-ups to watch for! New training for newspapers to “multiply their productivity and impact” and “develop a culture of innovation.”\n\n<a href=\"http://gigaom.com/2012/07/05/the-future-of-media-and-forcing-new-content-into-old-models/\">The future of media and forcing new content into old models</a>\nA forward take on the Journatic controversy over bylines and remote “local” reporters. “Not ’pink slime,’ just a potential new model...Why not experiment with new forms?”\n\n<a href=\"http://asia.cnet.com/groupon-opens-concept-store-in-singapore-62217478.htm\">Groupon opens concept store in Singapore</a>\nRemixing digital and physical, with customers in mind. The shop strategy “speaks to the huge priority we place on delivering convenience to our customers,” says Groupon Singapore CEO.\n\n<a href=\"http://www.guardian.co.uk/media/greenslade/2012/jun/26/local-newspapers-digital-media \">Local news crisis: publishers and editors must get back to basics</a>\nA favorable future seen for local newsprint: “The opportunity for local newspapers is as clear as it always was. It is only the effort and methods of delivery required that are different.”\n\n<a href=\"http://streetfightmag.com/2012/07/03/6-email-marketing-tools-for-hyperlocal-publishers/ \">6 Email Marketing Tools for Hyperlocal Publishers</a>\nIf daily emails of top stories are “an excellent solution for busy publishers looking to turn occasional readers into devoted fans,” here are useful leads to find a platform match for you.', 'Journalism Accelerator Featured Links: July 7 – July 18, 2012', 'Back-to-basics tips, new digital training, both aim to help local newspapers. Can your news content go further in a ebook or enewsletter? And what does an \"open internet\" mean? Help define policy.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-july-7-july-18', '', '', '2012-07-13 00:44:39', '2012-07-13 07:44:39', '', 0, 'http://www.journalismaccelerator.com/?p=10763', 0, 'post', '', 0),
(10775, 3, '2012-07-09 16:13:54', '2012-07-09 23:13:54', 'Action after Journatic, the New England Center for Investigative Journalism\'s innovative funding, getting local police drone data, a new cartoon pub and social media tips to cut time and cost.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>12 free social media tools to make your life easier <a href=\"http://t.co/AAgcI3GZ\" title=\"http://buff.ly/LkyR26\">buff.ly/LkyR26</a> <a href=\"https://twitter.com/search/%2523sm\">#sm</a></p>&mdash; Steven Forbes (@steven_forbes) <a href=\"https://twitter.com/steven_forbes/status/220253355308625921\" data-datetime=\"2012-07-03T20:31:06+00:00\">July 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>10 Ways to Tell Whether Your Local News Has Been Outsourced: <a href=\"http://t.co/PagKn1IM\" title=\"http://ow.ly/bZJ3I\">ow.ly/bZJ3I</a> new blog post by @<a href=\"https://twitter.com/jcstearns\">jcstearns</a></p>&mdash; Free Press (@freepress) <a href=\"https://twitter.com/freepress/status/220220037326319617\" data-datetime=\"2012-07-03T18:18:43+00:00\">July 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Check it out: A <a href=\"https://twitter.com/search/%2523publishing\">#publishing</a> platform for quality political cartoons &amp; <a href=\"https://twitter.com/search/%2523comicsjournalism\">#comicsjournalism</a>: <a href=\"http://t.co/BaEVlJmy\" title=\"http://bit.ly/LNSCln\">bit.ly/LNSCln</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/220594139954290688\" data-datetime=\"2012-07-04T19:05:16+00:00\">July 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>How a Boston Univ. investigative reporting center is rethinking funding <a href=\"http://t.co/vKfOAVYu\" title=\"http://ow.ly/1l4eRv\">ow.ly/1l4eRv</a></p>&mdash; American Press Inst. (@AmPressInst) <a href=\"https://twitter.com/AmPressInst/status/220207116953202689\" data-datetime=\"2012-07-03T17:27:22+00:00\">July 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>We\'re partnering with @<a href=\"https://twitter.com/MuckRockNews\">MuckRockNews</a> to file public records requests for *every* police agency that has a drone <a href=\"https://t.co/Qjygb0gM\" title=\"https://eff.org/r.a9e8\">eff.org/r.a9e8</a></p>&mdash; EFF (@EFF) <a href=\"https://twitter.com/EFF/status/220263505780154370\" data-datetime=\"2012-07-03T21:11:26+00:00\">July 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: July 1 - July 7, 2012', 'Action after Journatic, the New England Center for Investigative Journalism\'s innovative funding, getting local police drone data, a new cartoon pub and social media tips to cut time and cost.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-july-1-july-7-2012', '', '', '2012-07-09 16:13:54', '2012-07-09 23:13:54', '', 0, 'http://www.journalismaccelerator.com/?p=10775', 0, 'post', '', 0),
(10926, 3, '2012-07-13 14:53:53', '2012-07-13 21:53:53', '<blockquote>Filling gaps in accountability journalism, including waning statehouse coverage, was the central focus when the Center for Media Law and Policy, a joint project of the journalism and law schools at UNC, convened a day-long workshop Jan. 20, 2012, to reflect on the Federal Communication Commission’s 2011 report The Information Needs of Communities.\n\nReport author Steven Waldman was among the participants. “Many a government report has evaporated into the ether after publication,” he said, so the series of workshops organized by the Carnegie Corporation of New York and the John S. and James L. Knight Foundation represents an important model for leveraging a study like his create greater impact...\n\nBecause the UNC workshop’s task was to consider ways in which cable, satellite, Internet and mobile providers might contribute more to efforts to bolster accountability journalism, discussion cut across a range of topics broached in Waldman’s FCC report. The workshop could be seen as a barometer for gauging which of the report’s raft of recommendations seemed most urgent to local actors...\n\nThe UNC workshop revealed a surprising appetite for cross-industry cooperation. Because participants were especially interested in market-based and voluntary initiatives, the FCC’s role was limited in many discussions.\" <strong>Source:</strong> <a href=\"http://jomc.unc.edu/images/fcc_symposium_report.pdf\" target=\"_blank\">From Competition to Cooperation report (pdf)</a></blockquote>\n\n', 'From Competition to Cooperation: Engaging Cable, Satellite, Internet and Mobile Broadband Service Providers in Meeting the Information Needs of Communities', 'Focusing on distribution as well as content, North Carolina explores how broadband service providers can \"bolster accountability journalism.\"  What is the answer in your community?', 'publish', 'open', 'closed', '', 'from-competition-to-cooperation-engaging-cable-satellite-internet-and-mobile-broadband-service-providers-in-meeting-the-information-needs-of-communities', '', '', '2012-07-13 14:53:53', '2012-07-13 21:53:53', '', 0, 'http://www.journalismaccelerator.com/?p=10926', 0, 'post', '', 0),
(10931, 3, '2012-07-13 14:54:13', '2012-07-13 21:54:13', '<blockquote><strong>For the community</strong>\n\nWe offer a platform where you can discuss cartoons, and vote on the cartoon ideas submitted by our international network of professional editorial cartoonists. The best cartoons are published online 4 times a week.\n\n<strong>For political cartooning and political cartoonists</strong>\n\nWe think that it\'s prudent to assume that the future of cartooning is probably online. We hope that with this platform we\'ll not only be able to continue paying a just fee for your work, but together we can also find new revenue models which will ensure that editorial cartooning can be financially sustainable in the digital age.\n\nWe hope to foster an environment of mutual promotion, revenue, and fair use for the work of political cartoonists. All of our members are accomplished freelancers and there\'s no application fee to join....\n\n<strong>For editors and media professionals</strong>\n\nTogether with our constantly growing network of political cartoonists, we offer a unique and lovingly curated collection of international political cartoons. In addition to granting publishing/syndication rights for this collection, we also commission \'on demand\' editorial cartoons for a global list of clients. Our terms are deliberately flexible to accommodate your editorial needs.\" <strong>Source:</strong> <a href=\"http://www.cartoonmovement.com/about\" target=\"_blank\">Cartoon Movement</a></blockquote>', 'Cartoon Movement', 'Enjoy, rank, offer and source cartoons and comic journalism on this collaborative cartoon publishing platform, built to meet community needs for easy, fair distribution and fresh revenue models.', 'publish', 'open', 'closed', '', 'cartoon-movement', '', '', '2012-07-13 14:54:13', '2012-07-13 21:54:13', '', 0, 'http://www.journalismaccelerator.com/?p=10931', 0, 'post', '', 0),
(10937, 3, '2012-07-13 14:56:19', '2012-07-13 21:56:19', '<blockquote>New tools are emerging every day for telling stories, engaging audiences and monitoring online impact. How can nonprofits and ethnic and community news organizations use these tools to their advantage? How can beginners sort through the overwhelming volume of all the different available technologies? And how can those wishing to improve their digital skills find the best resources?\n\nThe Renaissance Journalism Center curated this comprehensive collection of tools, tutorials and resources to help you navigate the often confusing and intimidating world of online media. The site was designed specifically for those working at small to medium-sized nonprofits and community and ethnic news organizations, as a way to help you jump-start your efforts in social media, video, audio, blogging, and monitoring and metrics. The site is intended to serve as an accessible gateway for beginners, with plenty of resources and tips for those ready to advance their skills and knowledge.\" <strong>Source:</strong> <a href=\"http://newmediatoolkit.org/the-new-media-toolkit/\" target=\"_blank\">New Media Toolkit</a></blockquote>', 'New Media Toolkit', 'Well organized and easily accessible, a guide to digital publishing tools that covers essential bases without overwhelming. Begin or advance your know-how in SEO, multimedia, impact and more.', 'publish', 'open', 'closed', '', 'new-media-toolkit', '', '', '2012-07-13 14:56:19', '2012-07-13 21:56:19', '', 0, 'http://www.journalismaccelerator.com/?p=10937', 0, 'post', '', 0),
(10941, 3, '2012-07-13 14:55:05', '2012-07-13 21:55:05', '<blockquote>Tamarackcci.ca is a learning community of members, from diverse sectors, who share a common interest in collaborative leadership, community engagement and change. It is made up of individuals who are united in our desire to change the world: one community at time...\n\nTogether, as we advance this field, we are building a body of practice that will strengthen our individual skills while making the work of communities collaborating easier and more effective for the entire field. As practitioners, our experience has taught us that, in this work, the journey is as important as the destination. And, we believe that “The future will belong to the integrators, the networkers and the collaborators. Chance favours the connected mind.”\n\n...Conversation is at the heart of a strong community. As community facilitators, we have created this space to host an ongoing dialogue about community engagement, collaborative leadership and change. Through the articles, audio seminars and podcasts, and learning events you will find the latest resources in this field but, this is only the beginning. We hope that you, too, will engage, learn, find, and connect with us and others in this online space. By creating and building your profile in Connect, and contributing to the conversations found on this online space, you are helping to build a dynamic learning community. The success of this space requires your energy, creativity, so that, together, we can cultivate a mutually-supportive community of practice.\n\nIn addition to the Communities Collaborating facilitators, this site will introduce you to thought-leaders who contribute and are referenced regularly within this online space. Their blogs, comments, profiles, and seminars are meant to further stimulate your learning. Your ideas and contributions to this space are just as important, and are essential to generating the rich diversity of perspectives needed to distill experiences into wisdom.\" <strong>Source:</strong> <a href=\"http://tamarackcci.ca/about\" target=\"_blank\">Tamarack</a></blockquote>', 'Tamarack: An Institute for Community Engagement', 'Interested in \"creating positive community change through collaboration\"? This Canada-based organization hopes to, offering cross-industry experience, deep research and ideas.', 'publish', 'open', 'closed', '', 'tamarack-an-institute-for-community-engagement', '', '', '2012-07-13 14:55:05', '2012-07-13 21:55:05', '', 0, 'http://www.journalismaccelerator.com/?p=10941', 0, 'post', '', 0),
(10983, 3, '2012-07-12 16:29:12', '2012-07-12 23:29:12', 'How to localize anything, a Google tool that could draw attention to your writing, easier data and \"citizen\" journalism, and fascinating, long-term insights on how people relate to news.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Blottr is a free Android app to help eyewitnesses \"create news stories with their mobile devices\" <a href=\"http://t.co/8QyYvMnP\" title=\"http://tnw.co/OAsv29\">tnw.co/OAsv29</a></p>&mdash; Kevin Sablan (@ksablan) <a href=\"https://twitter.com/ksablan/status/221324657964486657\" data-datetime=\"2012-07-06T19:28:05+00:00\">July 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>5 ways journos can localize global issues, events <a href=\"http://t.co/zZ3TmkGx\" title=\"http://bit.ly/NsNph3\">bit.ly/NsNph3</a> \"Even the broadest global issue can be examined through a local lens\"</p>&mdash; Poynter (@Poynter) <a href=\"https://twitter.com/Poynter/status/221254140301553665\" data-datetime=\"2012-07-06T14:47:52+00:00\">July 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Let’s explode the myth that <a href=\"https://twitter.com/search/%2523datajournalism\">#datajournalism</a> is ‘resource intensive,\' from @<a href=\"https://twitter.com/paulbradshaw\">paulbradshaw</a> <a href=\"http://t.co/idyLeZOM\" title=\"http://bit.ly/M14ktd\">bit.ly/M14ktd</a> <a href=\"https://twitter.com/search/%2523ddj\">#ddj</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/223054499550474241\" data-datetime=\"2012-07-11T14:01:51+00:00\">July 11, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>In Search of a “500-Year Plan” for Achieving News Literacy <a href=\"http://t.co/Gol8g01C\" title=\"http://bit.ly/M1uig2\">bit.ly/M1uig2</a> @<a href=\"https://twitter.com/AshokaNews\">AshokaNews</a> <a href=\"https://twitter.com/search/%2523medialiteracy\">#medialiteracy</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/223040327102119937\" data-datetime=\"2012-07-11T13:05:32+00:00\">July 11, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Why journalists should care about Google Authorship and SEO: <a href=\"http://t.co/wKSE7bwY\" title=\"http://ow.ly/c99Ho\">ow.ly/c99Ho</a> by @<a href=\"https://twitter.com/saduros\">saduros</a> \"Writing is the new superpower\" @<a href=\"https://twitter.com/tracysamantha\">tracysamantha</a></p>&mdash; Orbit Media Studios (@orbiteers) <a href=\"https://twitter.com/orbiteers/status/222771073681330176\" data-datetime=\"2012-07-10T19:15:37+00:00\">July 10, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: July 8 - July 15, 2012', 'How to localize anything, a Google tool that could draw attention to your writing, easier data and \"citizen\" journalism, and fascinating, long-term insights on how people relate to news. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-july-8-july-15-2012', '', '', '2012-07-12 16:29:12', '2012-07-12 23:29:12', '', 0, 'http://www.journalismaccelerator.com/?p=10983', 0, 'post', '', 0),
(10992, 17, '2012-07-18 16:19:32', '2012-07-18 23:19:32', '[caption id=\"\" align=\"alignright\" width=\"250\" caption=\"What business tips from the fashion world might be useful to news publishers?<br />Image: {a href=&quot;http://www.flickr.com/photos/fameinacan/2160327507/ &quot; target=&quot;_blank&quot;}Payam Emrani{/a}\"]<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/07/newspaperdress2.jpg\" alt=\"Newspaper Dress\" title=\"Newspaper Dress\" width=\"250\" height=\"334\" class=\"alignnone size-full wp-image-11050\" />[/caption]<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>As journalism and publishing continue to ride the wave of upheaval and innovation, what can we learn from people outside our own specialties, whether within the news industry or outside? We asked Robert Burns Nixon, Chief Financial Officer and a member of the board of the San Francisco Fashion and Merchants Alliance, Inc., to read <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/\">the JA forum on local news publishing</a> and reflect on similar challenges in the fashion world. Nixon dives straight into buzz, build and brand. The interview has been edited for clarity and length.</em></p>\n\nThe <a href=\"http://sffamainc.org/\" target=\"_blank\">San Francisco Fashion and Merchants Alliance</a> (SFFAMA) is a nonprofit providing business and technology education through forums, mentorships and networking for designers, including many small startups. SFFAMA’s trademark event is <a href=\"http://www.sanfranciscofashionweek.net/\" target=\"_blank\">San Francisco Fashion Week</a>, held each fall, but CFO and board member Robert Burns Nixon is busy year-round. He develops partnerships and promotions for SFFAMA, plus handles the budget, planning and business strategy, which is evolving right along with the organization.\n\n<strong>Robert Burns Nixon:</strong>	We’re free right now, but we have a bunch of different groups (involved) and thousands of members. We\'re planning to do a freemium model where you offer incentives; for a yearly membership, an automatic discount for all of our events, or other discounts that apply to partners, or special access to certain things. We\'re still waiting for that critical number, whatever it is…say you have 5,000 people total and then you figure that maybe 5% of those may be willing to pay something.\n\n<strong><font color=\"#23996b\">Journalism Accelerator:</font> What\'s the value proposition you offer people? When you\'re saying “become a member,” what\'s in it for them?</strong>\n\n<strong>RBN:</strong>	We cap our membership first of all. We offer ongoing technology and fashion workshops. We have panel discussions and we do events where startups pitch, and then we have a whole range of different work functions.\n\n<strong><font color=\"#23996b\">JA:</font>	One thing that came up in the <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/\">JA forum on local news</a> was that community media startups trying to partner with bigger organizations, such as traditional newspapers, can find it difficult to come up with a way that would be mutually beneficial. What do you see in the fashion industry?</strong><!--more-->\n\n<div class=\"underwrite\" style=\"background-color: #eeeeee !important; border-color: #dddddd !important; text-align: center; padding-top: 0px !important;\"><img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/07/robertnixon.jpg\" alt=\"Robert Burns Nixon\" title=\"Robert Burns Nixon\" width=\"250\" height=\"376\" class=\"alignnone size-full wp-image-10994\" /><em>CFO of the San Francisco Fashion and Merchants Alliance Robert Nixon says publishers might find business inspiration from the way fashion industry does events. Image: SFFAMA INC.</em></div><strong>RBN:</strong>	Every place is different. We do local. Local emerging designers, for the most part localized sponsors. But there is a big push in San Francisco to use redevelopment funds from the city to restart our garment district. San Francisco used to have 20,000 manufacturing facilities within the city limits and now there are only 200. So opportunities are there. Also, Silicon Valley is here so we really emphasize technology and fashion as a combination.\n\n<strong><font color=\"#23996b\">JA:</font>	Technology is driving change in publishing. What kind of partnerships do you see in fashion and technology that are helpful for small designers to grow and thrive?</strong>\n\n<strong>RBN:</strong>	Crowdfunding and crowd-sourcing. Designers should get direct feedback from a wide range of people all at once. Then they can find out instantly if there is interest in the designs they have.\n\n<strong><font color=\"#23996b\">JA:</font></strong>	Would you give me an example?\n\n<strong>RBN:</strong>	There are different applications where you can submit prototypes of your design and people vote on it or give a comment on it.  So you have automatic feedback from the actual market. Then you come up with a campaign and then you sell it. It’s feasibility testing, testing the waters to see whether is it a good idea.\n\n<strong><font color=\"#23996b\">JA:</font>	Can you imagine that working for news coverage in any way?</strong>\n\n<strong>RBN:</strong>	Well, everything\'s about curation now, you know with Pinterest, you\'re curating this and that. I don\'t know if they still do things where you select your vote on what stories show up next, you vote on what you want and they show that story.\n\n<strong><font color=\"#23996b\">JA:</font>	Another issue that came up in the local news forum was engaging the audience - getting them to come back. Because you want steady readers, readers that maybe can turn into donors, or maybe will buy content. Do designers face that same problem of managing an ongoing relationship with their audience or their customers? How do they do it?</strong>\n\n<strong>RBN:</strong>	You make sure that you constantly have something to offer that people like. I would say you should figure out some way to either have an event, your own event on an annual basis or partner with people that are doing it. Then you can become your own story. People love to see the coverage of events they went to.\n\nThe ticket sales would cover your operating expenses. You also want to have merchant tables and have sponsorships and rent tables for other people who will be there. You could tie it in with shopping events or some other kinds of events. We got the official San Francisco Fashion Week trademark, and that’s another revenue source that we’re looking at. We can partner with people that want to be on the official Fashion Week calendar, we can get, maybe a small fee to register or we can license it for the production of products. It\'s a whole other area of revenue.\n\nMedia could trademark something they do and build a whole series of events around that. That would give you a unique property that could be used in exponential activities.\n\n<div class=\"underwrite\"><img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/07/SFFAMA.jpg\" alt=\"SFFAMA\" title=\"SFFAMA\" width=\"250\" height=\"114\" class=\"alignnone size-full wp-image-11018\" /><h3>Sustaining Creative Entrepreneurs</h3>The San Francisco Fashion and Merchants Alliance was founded in 2009 to connect local merchants and local designers in ways that would help fashion entrepreneurs become sustainable businesses. SFFAMA offers tech and business training, as well as a variety of forums, gatherings, and showcase events.</div><strong><font color=\"#23996b\">JA:</font> 	And what about keeping customers? How do designers get customers to come back?</strong>\n\n<strong>RBN:</strong>	You want to create a certain image that resonates with people. Everybody has a certain look and feel to what they do, like it\'s the definition of luxury or it’s high-end rock & roll. And you have to have the quality to the level you\'re selling. H&M is back in fashion, and they do really great cutting edge clothes but they\'re not going to be near the level of something that\'s couture, a handmade design and won\'t fall apart anytime soon.\n\n<strong><font color=\"#23996b\">JA:</font>	So news sites should decide if are they couture or fast fashion?</strong>\n\n<strong>RBN:</strong>	Branding yourself is always going to be beneficial. You create your own mystique, you have your own areas of expertise. That gives you credibility in whatever you\'re doing, whether it\'s art, whether you\'re going to create TV commercials, screen plays, write articles or have a serious journalistic venture. Even though you stay with just local news you can make sure that you\'re up to speed on the really hot topics and find a way to relate it back to where you live. How people can get involved in this kind of stuff. So you’re like a business development role, almost in kick-starting things.\n\n<strong><font color=\"#23996b\">JA:</font>	Community engagement is a word that was mentioned a lot in the forum.</strong>\n\n<strong>RBN:</strong>	Community engagement, but more development. Because you bring people business or ideas. You become a knowledge center.\n\n<strong><font color=\"#23996b\">JA:</font>	Thank you very much.</strong>\n<em>\nHave you gotten useful insight for journalism or publishing from someone in another industry? What did you learn, from whom? Comment here to help build a living knowledge base.\n\nAnd come back next week to meet AJ Leon, co-founder and Chief Maker of Trouble at <a href=\"http://misfit-inc.com/\" target=\"_blank\">Misfit, Inc.</a>, which develops marketing campaigns all over the world. Hear what he learned from reading the JA forums on sustainable news publishing. Sneak preview: “I could see a local site or a niche site creating places where people could come together. I would pay for that.”</em>', 'JA Interview: Are you H&amp;M or couture? Business insight offered from beyond the publishing world', 'Go beyond the news industry for fresh insights on revenue and customer relationships. From the fashion world: “Make sure that you constantly have something to offer that people like.”', 'publish', 'open', 'closed', '', 'ja-interview-are-you-hm-or-couture-business-insight-offered-from-beyond-the-publishing-world', '', '', '2012-07-18 16:19:32', '2012-07-18 23:19:32', '', 0, 'http://www.journalismaccelerator.com/?p=10992', 0, 'post', '', 1),
(11020, 3, '2012-07-27 09:04:12', '2012-07-27 16:04:12', '<blockquote>Unlike most journalistic stories or blogs, academic studies are the product of months or years of work; they can include analysis of large sets of data or carefully conducted experiments. A scholar might finish just a few important studies in his or her career, often on problems that have been studied for decades. Studies aspire to say as much as can definitively be known on a particular question, be it complex or seemingly self-evident. Does money in politics cause corruption? You may consider that an obvious question, but for scholars the answer — not just yes or no, but also why and how — has to be proven with precise weighing of evidence. The essence of the scientific method is to come up with a hypothesis, test it, and then make sure it can be repeated – and that no external factors skewed the results.\n\nMany corporations, commercial research firms, advocacy groups and consulting firms also produce studies and in-depth reports. While these can have news value, bear in mind that the findings of such work are not always independently fact-checked prior to publication, whereas studies produced by academic scholars typically are.\n\n<strong>Why would a journalist want to read a study?</strong>\n\nIn a world overflowing with information of uncertain quality, it’s hard to find knowledge that is as unbiased, thoughtful and reliable as that contained in the best academic studies. This is why journalists should be familiar with how to read them. Studies can provide a baseline of solid fact where reporting can begin. When journalists call experts to hear their views, having familiarity with the basic research allows for more enlightening conversations and makes stories deeper. Studies almost always suggest a wealth of new angles for journalists to pursue. Further, journalists are <a href=\"http://journalistsresource.org/reference/research/nicholas-lemann-journalism-scholarship-reporting/\" target=\"_blank\">connection points</a> between information and the public; it is a journalist’s job to make things clear to the public that are often hidden. Sometimes this means misdeeds by public officials or large corporations. But sometimes important insights can be locked away in research studies and journals. Understanding how to read studies can allow you to bring sunlight to issues and knowledge that might otherwise remain obscure.\" <strong>Source:</strong> <a href=\"http://journalistsresource.org/reference/research/introduction-studies-academic-research-journalists/\" target=\"_blank\">Journalist\'s Resource</a></blockquote>', 'Journalist’s Resource', '“Unlocking scholarship for stories” by curating studies on the environment, economy, society and government. A terrific source of tips and insight for finding good info in the overflow.', 'publish', 'open', 'closed', '', 'journalists-resource', '', '', '2012-07-27 09:04:12', '2012-07-27 16:04:12', '', 0, 'http://www.journalismaccelerator.com/?p=11020', 0, 'post', '', 0),
(11029, 3, '2012-07-27 09:02:02', '2012-07-27 16:02:02', '<blockquote><strong>What’s it all about?</strong>\n\nFollowerwonk is essentially a Twitter research tool. It lets you search specific Twitter bios for key words or urls. You can see who your followers are following, what lists they are on and who has the most influence, and do the same with the followers of other accounts.  You can compare specific Twitter accounts for common followers and essentially get to grips with your audience.\n\n<strong>How does it work?</strong>\n\nThis is an online tool that you can begin using straight away:\n\n1. Sign in using an existing twitter account.\n\n2. Type in the account(s) that you wish to compare OR Type in the keywords that you wish to search for within Twitter profiles.\n\nThere is a basic free version that you don’t have to login for, or a subscription service that will give you more analysis of the data. The subscription service works on a pay as you go basis...There is also a third option of earning or building up credits by logging in and performing certain tasks.\" <strong>Source:</strong> <a href=\"http://blogs.ec.europa.eu/waltzing_matilda/tools-tuesday-followerwonk/\">Waltzing Matilida</a></blockquote>\n\n<blockquote>One of my very favorite parts of this tool is the ability to search for twitter users by keyword and compare them based on different metrics (influence, followers, following, age, etc). In practice, if you were looking to connect with authoritative social media bloggers to  promote your content, this tool will let your search, sort, and download them based on the keywords you selected. You can also follow them on Twitter right from the application. Followerwonk also shows you if your account is following the selected twitter profiles or if they are following you.\n\nOnce you have selected a short-list of highly authoritative and relevant bloggers, or websites, you can dive deeper into their twitter statistics and then start to analyze their followers (or whom they are following) to help narrow down cream of the crop. There are a ton of metrics to take into account such as the average age, language of their followers, and how active and authoritative they are.\" <strong>Source:</strong> <a href=\"http://www.webtalentmarketing.com/social-analytics-tool\">Web Talent Marketing</a></blockquote>\n\n', 'Followerwonk', 'A Twitter tool giving you intelligence beyond numbers and metrics to people and connection. Find experts with similar interests and grow your own influence.', 'publish', 'open', 'closed', '', 'followerwonk', '', '', '2012-07-27 09:02:02', '2012-07-27 16:02:02', '', 0, 'http://www.journalismaccelerator.com/?p=11029', 0, 'post', '', 0),
(11034, 3, '2012-07-27 09:03:35', '2012-07-27 16:03:35', '<blockquote>Critical thinking. Citizenship. The importance of the press. These are some of the tenets of The Center for News Literacy at Stony Brook University’s School of Journalism. Faculty members train the next generation of news consumers to think critically about what they read, watch, and hear.\n\nThe Center for News Literacy at Stony Brook University is committed to teaching students how to use critical thinking skills to judge the reliability and credibility of news reports and news sources. It is the only such center in the United States.\n\nFunded by a grant from the John S. and James L. Knight Foundation, the center currently is committed to teaching News Literacy to 10,000 undergraduates—from across all academic disciplines.\n\nThe Center also is at work developing innovative curriculum materials for high schools and the general public.\" <strong>Source:</strong> <a href=\"http://www.centerfornewsliteracy.org/?p=63\">Center for News Literacy</a></blockquote>', 'Center for News Literacy', 'How do you show your audience skills they can develop to help journalism thrive? This center trains next generation news consumers \"to think critically about what they read, watch, and hear.”', 'publish', 'open', 'closed', '', 'center-for-news-literacy', '', '', '2012-07-27 09:03:35', '2012-07-27 16:03:35', '', 0, 'http://www.journalismaccelerator.com/?p=11034', 0, 'post', '', 0),
(11039, 3, '2012-07-27 09:01:17', '2012-07-27 16:01:17', '<blockquote>As the media industry reshapes itself, a tremendous opportunity  emerges  for America\'s journalism programs. Neither news organizations nor journalism programs will disappear, but both must rethink their missions, particularly now that many more people can be journalists (at least, on an occasional basis) and many more people produce media than ever before.\n\nJournalism  education  programs have an opportunity to become “anchor institutions” in the emerging informational ecosystem. Many schools have long embraced elements of this vision, but satisfying the information needs of communities will require schools to take on all the challenges of engaging as serious and valuable producers of meaningful journalism. To date, some programs have avoided or shirked these responsibilities, failing to leverage broadcast licenses as part of their educational mission or inadequately supporting the pursuit of meaningful journalism by students....\n\nAs Nicholas Lemann, dean of the Graduate School of Journalism at Columbia University, has written, “Like teaching hospitals, journalism schools can provide essential services to their communities while they are educating their students.” \"<strong>Source:</strong> <a href=\"http://newamerica.net/sites/newamerica.net/files/policydocs/Shaping%2021st%20Century%20Journalism_1.pdf\">Shaping 21st Century Journalism (pdf)</a></blockquote>', 'Shaping 21st Century Journalism: Leveraging a &quot;Teaching Hospital Model&quot; in Journalism Education', 'A new vision for J-schools as vital contributors to community, centers of practice with real impact, “laboratories of innovation” contributing to the “policymaking process that underpins them.”', 'publish', 'open', 'closed', '', 'shaping-21st-century-journalism-leveraging-a-teaching-hospital-model-in-journalism-education', '', '', '2012-07-27 09:01:17', '2012-07-27 16:01:17', '', 0, 'http://www.journalismaccelerator.com/?p=11039', 0, 'post', '', 0);
