Seattle Newsdex
http://seattle.newsdex.us/index.php
A handy ranking index of Seattle’s media channels across formats:  slice and dice, contrast and compare.
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HootSuite ROI “411” White Paper
http://blog.hootsuite.com/library/white-papers/social-media-roi-introduction/
Measuring social media marketing efforts with financial goals and objectives in mind.
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2011 Social Media Measurement
http://metricsman.wordpress.com/2010/12/30/social-media-measurement-2011-five-things-to-forget-and-five-things-to-learn/
A frequent speaker on public relations accountability, measurement and ROI, Don Bartholomew offers his expert take on “five this to forget and five things to learn” in 2011.
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How the Pros Measure Social Media Marketing Success
http://mashable.com/2011/03/31/measure-social-media-roi/
“A lot of campaigns seem aimed at accruing Facebook Likes. But is that success? What’s the point?”
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Social Media Examiner
http://www.socialmediaexaminer.com/how-to-measure-social-media%E2%80%99s-impact-on-customer-retention/
This blog offers content they claim will help you “navigate the social media jungle.”  Lots of tips and hints how to up your site’s social media success.
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Google Analytics, it’s Free
http://www.google.com/analytics/
Google Analytics makes it easy to run a fierce website measurement program, free to both non-specialists and specialists alike.
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Google Analytics
http://www.google.com/analytics/support.html
Support + services.
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Google Analytics
http://net.tutsplus.com/tutorials/other/quick-tip-the-power-of-google-analytics-custom-variables/
Under the hood.
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Print Journalism + Digital News in 2011
http://bit.ly/k1WS1z
The Story So Far. Columbia Journalism Review offers a useful assessment on “what we know [so far] about the business of digital journalism”