Deep thinking on information v. content: who'll pay for what? Want to work for Warren Buffett? What you might not know about Twitter communities, and tools for revenue and investigations.

<a href="http://www.niemanlab.org/2012/06/what-makes-something-go-viral-the-internet-according-to-gawkers-neetzan-zimmerman/ ">What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman</a>
Worth it? The sole person behind Gawker’s drive for page views with cat videos offers no magic formula, but alone frees up ten reporters for “real work.”

<a href="http://www.nytimes.com/2012/06/18/business/media/newspaper-work-with-warren-buffett-as-the-boss.html?_r=1 ">Newspaper Work, With Warren Buffett as Boss</a>
The NYT visits a long-held Buffett paper to predict his management of new properties. “A profitable paper that is run with little involvement from its owner" but not immune to industry pressure.

<a href="http://mashable.com/2012/06/01/news-gathering-innovation-technology/">Why Reporting Is Ripe For Innovation</a>
Facebook’s journalism program manager on the fear that journalism is worse with fewer people on the job. “That’s because the news-gathering model is still being thought about in the old way.”

<a href="http://www.theatlantic.com/technology/archive/2012/06/why-the-worlds-most-perfect-news-tweet-is-kind-of-boring/258326/">Why the World’s Most Perfect News Tweet Is Kind of Boring</a>
Useful to read before your next tweet! Serious researchers find an algorithm to predict how widely a news story will spread. Do people share the same links they “eagerly click on”?

<a href="http://storify.com/newsu/poynter-revenue-camp-2012">Poynter Revenue Camp 2012, Part 1</a>
A peek into NewsU’s latest training on journalism and revenue.  “We don’t publish news to make $, we make $ so we can publish news.”

<a href="http://www.ojr.org/ojr/people/robert/201206/2076/">Paying for information versus *access* to information: A key distinction for news publishers</a>
“If you (or your bosses) aren’t finding a solution for making money from news online, maybe you need to ask yourself some fresh questions about the real nature of your business.”

<a href="http://changingnewsroom.wordpress.com/2012/06/05/twitter-offers-news-orgs-opportunity-to-reach-diverse-underserved-communities/">Twitter Offers News Orgs Opportunity to Reach Diverse, Underserved Communities</a>
New Pew study: Twitter is taking hold among people often underserved by news organizations, including African American, young, and low income communities. “These stats scream HUGE OPPORTUNITY…”

<a href="http://www.pbs.org/idealab/2012/06/lets-get-this-straight-information-vs-content151.html">Let’s Get This Straight: Information vs. Content</a>
What are you publishing – content or information? Spot.us founder David Cohn – now with Circa - weighs in on this question: which will people pay for?

<a href="http://ire.org/blog/2012-ire-conference-blog/2012/06/14/free-tools-tackle-almost-any-task-data-wrangling-p/ ">Free tools to tackle almost any task, from data wrangling to photo editing</a>
A new list of “powerful” and “essential” data tools, all with a great price tag. From USA Today’s Anthony DeBarros and NPR’s Matt Stiles via Investigative Reporters and Editors.