All very interesting; in particular how we strengthen the traditional 'marriage' between the neighbourhood reporter and the local ad sales rep... a relationship that has underpinned local newspapers for the last 350-odd years. Having run my own beat sports blog here http://norwichcity.myfootballwriter.com for the last five and a bit years, I know that the only reason we have taken c$160,000 over that period in locally sourced digital advertising is because I had an old-fashioned ad rep working his shoe leather on the streets of Norwich, UK, to persuade local merchants to swap their newspaper ad dollars for digital ad *dollars* - not dimes.

It is re-creating this relationship - partnering Batman the Reporter with Robin the Ad-Rep that has been our consuming interest of late as we launch the v3 Addiply... http://beta.addiply.com - featuring a crowd sourced affiliate sales model at its core... http://rickwaghorn.co.uk. Out-source your sales function to someone who *knows* that job.