Paging any journalists with experience in local TV news.   The National Association of Broadcasters is opposing the FCC proposal to have better transparency on "sponsorship identifiecation" (pay for play) on the grounds that it's not a major problem.

Any of you local TV news experts have thoughts on the prevalence (or not) of pay for play and the use of video news releases?

http://www.cjr.org/behind_the_news/this_news_story_is_brought_to.php