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(6163, 3, '2011-11-18 13:19:11', '2011-11-18 21:19:11', 'The Guardian launches n0tice, an open community news platform. Nieman Lab’s Megan Gaber distills down how one of the UK’s leading newspapers is transforming classified advertising blending social, civic, mobile and message.\n\n<a href=\"http://www.journalismaccelerator.com/blog/the-seattle-interactive-conference-jacob-caggianos-big-questions/\" target=\"_blank\">Jacob Caggiano asks some big questions at the Seattle Interactive Conference</a>\nOpening up the can of worms on data portability and the land grab for the mobile frontier.\n\n<a href=\"http://bit.ly/vAPToI\" target=\"_blank\">The Guardian launches n0tice, an open community news platform\n</a>Nieman Lab’s Megan Garber distills down how one of the UK’s leading newspapers is transforming classified advertising blending social, civic, mobile and message.\n\n<a href=\"http://networkedneighbourhoods.com/wp-content/uploads/2011/04/Online-Nhood-Networks-4-page-summary-web-rev-1.pdf\" target=\"_blank\"> The Online Neighbourhood Network Study</a>\nThis UK “neighbourhood” network offers insight from its 2010 study on how local community and public service agencies interacting online strengthen civic connection.\n\n<a href=\"http://michellerafter.com/about-wordcount/\" target=\"_blank\"> How to Break Into Freelance Writing</a>\nLong time technology writer turned award-winning independent writing coach: tips from a successful veteran for writers looking to go pro.\n\n<a href=\"http://www.localyokelmedia.com/LYM-UI/UI/aboutus.jsp\" target=\"_blank\"> Local Yokel Media</a>\nWith a mission of “making local online advertising work better for local publishers and local advertisers,” this is an industry-wise team expanding its reach to support local publishing.\n\n<a href=\"http://ijnet.org/blog/applying-public-interest-test-journalism\" target=\"_blank\"> Applying the Public Interest Test to Journalism</a>\nBob Eggington of Media Helping Media on how to effectively “apply the public interest test” before deciding whether to cover a story.\n\n<a href=\"http://www.llrx.com/\" target=\"_blank\"> LLRX: Law and technology resources for legal professionals</a>\nWith more than 120,000 unique readers per month, this (free) resource offers deep research &amp; up-to-date information on the Internet and tech-related issues, apps, resources and tools.\n\n<a href=\"http://datadrivenjournalism.net/\" target=\"_blank\"> Data Driven Journalism</a>\nA European Journalism Centre initiative, this site offers a “journalist, student, developer, designer, open data specialist” resources to enrich their work with the power of data.\n\n<a href=\"http://www.dnainfo.com/about-us/our-team/ceo-founder/joe-ricketts\" target=\"_blank\"> DNAinfo.com presents a dynamic model of hyperlocal goodness</a>\nFounded by dynamo Joe Ricketts, DNAinfo.com brings a business model to market for Manhattanites across 11 neighborhoods with top notch local reporting from the hood.', 'Journalism Accelerator Featured Links: November 4 - November 18, 2011', 'The Guardian launches n0tice, an open community news platform. Nieman Lab’s Megan Gaber distills down how one of the UK’s leading newspapers is transforming classified advertising blending social, civic, mobile and message.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-november-4-november-18-2011', '', '', '2011-11-18 13:19:11', '2011-11-18 21:19:11', '', 0, 'http://www.journalismaccelerator.com/?p=6163', 0, 'post', '', 0),
(6218, 13, '2011-11-22 16:10:39', '2011-11-23 00:10:39', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>A central part of the JA\'s mission is to gather voices together online around common questions news producers share</strong>. Community needs and JA <a href=\"http://www.journalismaccelerator.com/about/what-is-the-journalism-accelerator/#faq6\">program values</a> guide our work hosting forums. These values include a high degree of transparency and accountability to you and the growing JA community, because we believe it\'s valuable to share what we are learning. We do this by pointing to ideas, trends and emerging patterns, tools and lessons that you as publishers may find useful, or techniques and innovations you share with us.</em></p>\n<p style=\"padding-left: 65px;\"><em>Here we offer an analysis of our recent <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/\">forum on the value of local TV news</a>. <strong>This first piece covers the “why” behind this particular forum, plus an overview of performance</strong>. The next report offers the “how” - our methodology to deliver online engagement. The last post explores a set of tangible artifacts we’ve distilled from the conversation, and touches on what\'s next.</em></p>\n<p style=\"padding-left: 65px;\"><em>As the first large scale JA forum, this was an exciting experiment in many ways.<strong> 140 comments later, what are the practical and anecdotal takeaways</strong>? We share the context and results of our approach, our goals and our model for online engagement in the hope it may be useful to you.</em><!--more--></p>\n\n<h4>What happened?</h4>\n<strong>JA’s recent forum on the <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/\">value of local TV news</a> brought together a wide range of people who know plenty, care deeply, and are rich with ideas</strong> about maximizing the power of local TV news. Participants <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-835\">heard ideas</a>, <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-845\">contributed insights</a>, <a href=\"http://www.journalismaccelerator.com/members/\">joined the community</a>, and <a href=\"http://twitter.com/#!/MichelleLiTV/status/129387119033597952\" target=\"_blank\">shared their involvement</a> with members of their own networks.\n<h4 style=\"padding-left: 90px;\"><em>The combination of experiences may describe that online holy grail: engagement.</em></h4>\n<h4><img class=\"alignright size-full wp-image-6266\" title=\"JA Conversation Talking Joining Listening Sharing\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/JAconversation.jpg\" alt=\"JA Conversation Talking Joining Listening Sharing\" width=\"400\" height=\"378\" />Goals going in:</h4>\n<ul>\n	<li><strong>Convene <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-805\">different communities of practice with a shared stake</a></strong> in the present and future of local TV news.</li>\n	<li><strong>Activate participation and instigate discussion</strong> to parse out <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-963\">different perspectives around significant opportunities</a> or issues to <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-808\">gain more context around what’s at stake</a>.</li>\n	<li><strong>Connect knowledgeable people who typically work within their existing network</strong> or <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-927\">may hold opposing views, with expertise compared</a> in a shared stream of conversation.</li>\n	<li><strong>Bring the right amount of facilitation to </strong><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-923\">flesh out subtleties and reflect ideas contributed in the forum back to participants</a> for reaction, yet allow participants to <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-957\">share their combined insight directly</a>.</li>\n	<li><strong><a href=\"http://twitter.com/#!/journaccel/status/129633012248883200\" target=\"_blank\">Report out across twitter</a> while the forum was underway, both to engage active participation and to inspire active listening</strong> (or sharing) for people who wanted to follow the unfolding conversation.</li>\n	<li><strong>Go beyond just reporting to ignite a conversation across social channels</strong>, particularly through twitter,  to create a  “<a href=\"http://www.techjournalsouth.com/2011/08/use-social-media-to-create-a-halo-effect-of-excitement-around-your-brand/\" target=\"_blank\">cross channel halo effect</a>” where the JA brand takes on a life of its own.</li>\n	<li><strong>Test the JA forum tool set to learn what the participating community likes, and what might be improved</strong> to “iterate and optimize” the conversation experience.</li>\n</ul>\n<h4 style=\"padding-left: 90px;\"><em>One of the JA’s project objectives is to try new techniques or experiments that online community publishers or new media news innovators may be able to apply as “mulch.” Mulch, as the JA refers to it, is the byproduct of trial and error where we learn together and identify elements that can be tilled back into the work, or experiments, of others.</em></h4>\n<h4>Objectives for this forum included tangible goods, such as:</h4>\n<ul>\n	<li><strong>Offering new <a href=\"http://www.journalismaccelerator.com/blog/tonight-at-5-passion/\">context and content</a> to brief the community before the live conversation got underway.</strong> Creating background information on the forum topic to share different perspectives in advance of the live conversation, <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-more-potential-than-present-value/\">outlining the stakes</a> and <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-the-beauty-of-immediacy/\">introducing some of the stakeholders</a>.</li>\n	<li><strong>Discovering new ideas, information and resources</strong>; <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-932\">identifying opportunities for innovation</a> in <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-816\">areas of confluence</a> among what you might think of as“<a href=\"http://www.forestsforever.org/bioregions.html\" target=\"_blank\">bio-regions</a>” (internet, broadcast, print, radio, policy, public good, etc.) across the news ecosystem.</li>\n	<li><strong>Production of a tangible resource in the form of <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-991\">an engaged and informed conversation thread that remains useful, and open</a></strong>, after the initial discussion is over.</li>\n	<li><strong>Development of a series of<a href=\"http://www.journalismaccelerator.com/blog/forum-first-takes-local-tv-news/\"> informative reports on the JA blog</a></strong> to share with the community the “<strong>why, how, and what</strong>” we learned that <strong>might further future experimentation, conversation or collaboration</strong>.</li>\n	<li><strong>Extraction of <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-893\">new resources</a> that can be <a href=\"http://www.journalismaccelerator.com/resources/national-association-of-black-journalists-nabj/\">mulched back in as listings</a></strong> on the JA for others to find, reference, check out or use.</li>\n</ul>\n<h4>Why local TV news?</h4>\n<strong>In the landscape of local news now, TV is holding, and in some cases gaining ground among news customers</strong>, particularly as newspapers decline. Local TV news is <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-818\">hiring</a>. TV websites sometimes dominate as the main source for local news. Surveys still find that around 70% of Americans get local news from local TV. And TV is <a href=\"http://streetfightmag.com/2011/10/25/cbs-pairs-traditional-and-digital-media-to-reach-consumers/\" target=\"_blank\">going mobile </a>– an opportunity for an even wider impact.\n<p style=\"text-align: center;\"><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-818\"><img class=\"size-full wp-image-6301 aligncenter\" title=\"Bob Papper comment in Value of TV News forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/bobpappercomment.jpg\" alt=\"Bob Papper comment in Value of TV News forum\" width=\"715\" height=\"191\" /></a></p>\n<span style=\"font-weight: bold;\">Vetting our assumptions</span>\n\n<strong>Is there a demand for cross-industry conversation around the future of local TV news?</strong> Participants in this forum had very specific reasons to join. For example:\n<ul>\n	<li><img class=\"alignright size-full wp-image-6296\" title=\"Related people Value of TV News forum Karen Gadbois Bob Papper Mark Platte Libby Reinish\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/relatedpeople.jpg\" alt=\"Related people Value of TV News forum Karen Gadbois Bob Papper Mark Platte Libby Reinish\" width=\"350\" height=\"215\" />Libby Reinish, an advocate with Free Press <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-more-potential-than-present-value/\">told us that</a> “broadcasters have made a bargain with public – and it’s really important to envision what [that] could look like, and what value it could provide to community.”</li>\n	<li><a href=\"http://www.journalismaccelerator.com/members/markplatte/\">Mark Platte</a>, a career newspaper journalist now leading the three TV newsrooms of Hawaii News Now, <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-the-beauty-of-immediacy/\">cited “the immediacy of news</a>, the live aspect of news, being on the scene, being able to livestream” as important community services - and the “beauty” of TV news.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/members/rapapper/\">Bob Papper</a>, who annually assesses the state of the broadcast industry brought in public TV, <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-934\">wrote in the forum</a>: “Frankly, I’ve never understood why people aren’t up in arms about non-commercial TV being such a non-player in local news.”</li>\n	<li><a href=\"http://www.journalismaccelerator.com/members/karen-gadbois/\">Karen Gadbois</a> of the investigative website The Lens New Orleans, an independent news organization housed in a TV newsrooms, <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-805\">said</a> “it goes without saying [the TV connection] expands our reach.”</li>\n</ul>\n<strong>\nWe sought a breadth of perspective as we began to map the conversation, organizing information in a spreadsheet we think of as the “issue grid.”</strong> For each forum we block the range of perspectives that may help inform a particular information void, or address a question where we seek out practitioners with unique experience. Libby, Mark, Bob and Karen kept coming up in our research. <strong>With these four participants generously willing to delve into the question, and deeply knowledgeable around key parts of the topic, we asked them to help us kick off </strong>essentially a live chat, during a specific two hour window.\n<h4>Key themes</h4>\n<strong>The question for this forum was devised to be deliberately broad</strong>, both to glean issues and opportunities relevant across the TV news industry and to give room for smart people with different points of view to acknowledge shared interests. At first, the discussion focused on <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-811\">news station consolidation</a>. There were <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-814\">sharply conflicted views</a>, tempered by other, more <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-927\">nuanced voices</a>, on how these trends are affecting the public good. Later conversation touched on many topics, including:\n<ul>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-957\">Imitable innovation</a>, including collaboration between <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-805\">local TV and hyperlocal investigative</a> sites.</li>\n	<li>Reasons for a <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-931\">lack of innovation some places</a>.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-962\">Recruitment of new journalists</a>.</li>\n	<li>Broadcast staff <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-938\">turnover and layoffs</a>.</li>\n	<li>The new <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-960\">cost metrics</a> for TV.</li>\n	<li>The “untapped potential” or “<a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-942\">marginal” role of public TV in local news</a>.</li>\n	<li>The <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-893\">impact of TV news on community engagement</a>.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-949\">Newsroom</a> and <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-953\">station ownership diversity</a>.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-948\">Pay-to-play </a>advertising.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-946\">Public interest obligations</a> and <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-905\">practices</a>, including new trends in <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-929\">transparency</a>.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-984\">Public advocacy</a> around broadcast policy.</li>\n	<li>Discussion of <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-934\">innovative financial models</a> for local TV news.</li>\n</ul>\n<h4>Performance</h4>\n<strong>Quantitatively</strong>:\n<ul>\n	<li><strong>The forum produced metrics that would make any startup happy:</strong> We exceeded our goals for <strong>comments, Twitter followers, retweets</strong> and other <strong>cross-network sharing, page views</strong>, and more. Of particular note, the <strong>average time on the forum page was more than five minutes</strong>. And <strong>73% of visitors clicked on other site pages</strong> after visiting the forum.</li>\n	<li>The facilitator (JA editorial director Emily Harris) posted 31 times on the thread. Her comments including at least 2 welcoming, 1 wrap up, 7 summarizing connections among various threads, 6 introducing new content, 3 clarifying facts, 4 posing general questions to the forum and 17 asking specific questions directed to named participants. Of those, 11 direct questions and 1 general question were answered.</li>\n	<li>Participants introduced new ideas or stated perspectives in 26 comments; posed direct questions to each other 16 times, and posed general questions 11 times. Participants responded to statements 27 times, answered 12 direct questions from another participant, and responded to 6 general questions.</li>\n</ul>\n<p style=\"text-align: center;\"><img class=\"aligncenter size-full wp-image-6307\" title=\"Value of TV News forum comment comparison\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/commentsforum2.jpg\" alt=\"Value of TV News forum comment comparison\" width=\"500\" height=\"429\" /></p>\n<strong>Qualitatively</strong>:\n<div class=\"underwrite\">Timely talk: One participant in the forum with a good deal of FCC experience commented on an FCC vote on transparency that happened the second day of the forum.  “<em>Most significant, in my opinion, is the potential for this to shame stations that do ‘pay for play’ — i.e. allowing advertisers to dictate news show content...Before long, we can have Dirty Dozen lists of the local TV news shows that most often prostitute their shows.</em>”</div>\n<ul>\n	<li>The <strong>numbers reveal people wanted to talk about this – they just needed an invitation</strong>.</li>\n	<li><strong>Across the spectrum of knowledge, all participants were highly informed, had valuable experience to share and expressed a stake in the future impact of local TV news.</strong></li>\n	<li><strong>While participants shared a common interest in high-quality local TV news, there were different views </strong>on the <strong>impact of station consolidation</strong>, the <strong>value local stations place on news</strong>, the <strong>options for different financial models</strong>, and the<strong> efforts of public television</strong>.</li>\n	<li><strong>Participants responded to each other</strong> <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-856\">using each other’s names</a>. Direct questions had a higher response rate – promoting more conversation – than general ones. Statements sharing views or experience also had a high response rate.</li>\n	<li><strong>The forum thread is a snapshot of this moment in this industry</strong>, revealing both some top concerns and creative ideas.</li>\n	<li><strong>Timely events showed the forum can be an excellent place <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-929\">to share</a> and <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-946\">respond to significant industry news</a></strong>,  and to generate newsworthy comments around it.</li>\n	<li><strong>Some participants experienced specific technical difficulties early on in the forum</strong>, which were quickly addressed.</li>\n	<li>The most common refinement of the conversation experience the community desires is <strong>a better way to follow a multi-dimensional conversation online</strong>.</li>\n</ul>\n<h4>Lessons learned</h4>\n<strong>There is a trove of experience, energy, caring, and imagination to harness around this issue.</strong> Participant feedback reveals a feeling that the discussion was lively and fulfilling, although several said it was too scattershot. <strong>Many also felt </strong>the technology – <strong>a live thread with email updates – didn\'t support a multi-track, fast-paced conversation well.</strong> We had a few technological glitches at the start – turning off spam filters solved an initial issue allowing for a larger volume of comments to be posted concurrently.\n<h4 style=\"padding-left: 90px;\"><em>Overall, we walked away with a deep sense that people creating and consuming local television news are, like so much of journalism, both mired in the past and far off in the future.</em></h4>\nNew models of practice are taking hold, federal policy continues to influence broadcast television, and TV stations are growing their role as part of local communities with increased traffic on the web. Certainly it\'s clear there is a large community committed to television news, experimenting, ready to learn and do more. <strong>We are eager to continue experimenting with the online chemistry of conversation to tap into the energy across a range of journalistic ventures.</strong> We welcome your comments and ideas to guide its continued evolution.', 'JA reports: The Value of Local TV News forum goals and performance  ', '', 'publish', 'open', 'closed', '', 'ja-reports-the-value-of-local-tv-news-forum-goals-and-performance', '', '', '2011-11-22 16:10:39', '2011-11-23 00:10:39', '', 0, 'http://www.journalismaccelerator.com/?p=6218', 0, 'post', '', 0),
(6223, 3, '2011-11-23 09:15:10', '2011-11-23 17:15:10', '<blockquote>Money is a constant topic of conversation among nonprofit leaders: How much do we need? Where can we find it? Why isn’t there more of it? In tough economic times, these types of questions become more frequent and pressing. Unfortunately, the answers are not readily available. That’s because nonprofit leaders are much more sophisticated about creating programs than they are about funding their organizations, and philanthropists often struggle to understand the impact (and limitations) of their donations.\n\nThere are consequences to this financial fuzziness. When nonprofits and funding sources are not well matched, money doesn’t flow to the areas where it will do the greatest good. Too often, the result is that promising programs are cut, curtailed, or never launched. And when dollars become tight, a chaotic fundraising scramble is all the more likely to ensue.\n\nIn the for-profit world, by contrast, there is a much higher degree of clarity on financial issues. This is particularly true when it comes to understanding how different businesses operate, which can be encapsulated in a set of principles known as business models. Although there is no definitive list of corporate business models, there is enough agreement about what they mean that investors and executives alike can engage in sophisticated conversations about any given company’s strategy...\n\nThe nonprofit world rarely engages in equally clear and succinct conversations about an organization’s long- term funding strategy. That is because the different types of funding that fuel nonprofits have never been clearly defined. More than a poverty of language, this represents—and results in—a poverty of understanding and clear thinking.\n\nThrough our research, we have identified 10 nonprofit models that are commonly used by the largest nonprofits in the United States. (See “Funding Models” on page 37.) Our intent is not to prescribe a single approach for a given nonprofit to pursue. Instead, we hope to help nonprofit leaders articulate more clearly the models that they believe could support the growth of their organizations, and use that insight to examine the potential and constraints associated with those models.\" <strong>Source</strong>: <a href=\"http://www.ssireview.org/articles/entry/ten_nonprofit_funding_models/\" target=\"_blank\">Ten Nonprofit Funding Models</a></blockquote>', 'Ten Nonprofit Funding Models', 'Beneficiaries are not customers: A sharp and specific guide to nonprofit business models offering insight to more effectively run or build one. ', 'publish', 'open', 'closed', '', 'ten-nonprofit-funding-models', '', '', '2011-11-23 09:15:10', '2011-11-23 17:15:10', '', 0, 'http://www.journalismaccelerator.com/?p=6223', 0, 'post', '', 1),
(6224, 3, '2011-11-23 09:21:11', '2011-11-23 17:21:11', '<blockquote>Columbia Journalism Review’s mission is to encourage and stimulate excellence in journalism in the service of a free society. It is both a watchdog and a friend of the press in all its forms, from newspapers to magazines to radio, television, and the Web. Founded in 1961 under the auspices of Columbia University’s Graduate School of Journalism, CJR examines day-to-day press performance as well as the forces that affect that performance. The magazine is published six times a year, and offers a deliberative mix of reporting, analysis, criticism, and commentary. CJR.org, our Web site, delivers real-time criticism and reporting, giving CJR a vital presence in the ongoing conversation about the media. Both online and in print, Columbia Journalism Review is in conversation with a community of people who share a commitment to high journalistic standards in the U.S. and the world.\n\nCJR aims to support and improve American journalism. It does this with its bimonthly magazine, founded in 1961, and with its Web site, <a href=\"http://www.cjr.org/\" target=\"_blank\">www.cjr.org</a>. When CJR acts as a watchdog, newsrooms take notice and take action. But the watchdog function is only a fraction of our role. We help journalists to see their work in new ways and to do the job better. CJR has helped foster a heightened public awareness of the challenges facing American journalism, and also to its centrality to American democracy and life. And it continues to influence American journalism for the better.\" <strong>Source</strong>: <a href=\"http://www.facebook.com/columbiajournalismreview?sk=info\" target=\"_blank\">Columbia Journalism Review</a></blockquote>\n<h4 style=\"padding-left: 90px;\"><strong>CJR programmatic areas</strong></h4>\n<p style=\"padding-left: 90px;\"><strong>News Frontier Database</strong></p>\n<p style=\"padding-left: 90px;\"><img class=\"alignright size-full wp-image-6750\" title=\"CJR News Frontier Database banner\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/11/Columbia-Journalism-Review-_-The-News-Frontier-Database.jpg\" alt=\"\" width=\"275\" />\"The News Frontier Database is a searchable, living, and ongoing documentation of digital news outlets across the country. Featuring originally reported profiles and extensive data sets on each outlet, the NFDB is a tool for those who study or pursue online journalism, a window into that world for the uninitiated, and, like any journalistic product, a means by which to shed light on an important topic. We plan to build the NFDB into the most comprehensive resource of its kind.\" <strong>Source: </strong><a href=\"http://www.cjr.org/the_news_frontier_database/2010/01/welcome-to-the-news-frontier-database.php\" target=\"_blank\">CJR News Frontier Database</a></p>', 'Columbia Journalism Review (CJR)', 'Chronicling journalism for half a century, the CJR outs trends and offers analysis from a wide range of experts on the evolving, expanding field of journalism.', 'publish', 'open', 'closed', '', 'columbia-journalism-review-cjr', '', '', '2011-11-23 09:21:11', '2011-11-23 17:21:11', '', 0, 'http://www.journalismaccelerator.com/?p=6224', 0, 'post', '', 0),
(6225, 3, '2011-11-23 09:28:07', '2011-11-23 17:28:07', '<blockquote>The Knight Digital Media Center was launched in April 2006 to focus on helping journalists succeed in the rapidly changing media landscape of the 21st Century.\n\nThe Center provides competitive fellowships to traditional journalists from print and broadcast media who seek multimedia skill training and want to make the transition to New Media journalism. The goal is to provide the foundation of technical skills and story-telling techniques required by New Media platforms. This training is done at UC Berkeley Graduate School of Journalism under the supervision of Lanita Pace-Hinton, director of multimedia training programs for the Center.\n\nFor digitally fluent journalists, who have already crossed the bridge into New Media newsrooms, the Center provides training fellowships at USC Annenberg School for seminars focused on professional growth, critical thinking, digital leadership and news entrepreneurship. The goal is to increase the depth and sophistication of their work and their understanding of the changing news ecology. This training is under the supervision of Vikki Porter, director of the Center.\n\nThe Knight Digital Media Center is built on the foundation of the <a href=\"http://www.wkconline.org/\" target=\"_blank\">Western Knight Center for Specialized Journalism</a> which trained more than 750 professional journalists between 2000 and 2006, as well as providing at least 75,000 more journalists with access to resources and online training opportunities through the efforts of its fellows. Archives of the WKC seminars are available at <a href=\"http://www.wkconline.org/\" target=\"_blank\">WKConline.org</a>.\" <strong>Source</strong>: <a href=\"http://www.knightdigitalmediacenter.org/about/\" target=\"_blank\">Knight Digital Media Center</a></blockquote>', 'Knight Digital Media Center', 'Bridging the digital divide with new media techniques to deliver content products to market, KDMC offers fellowships, access to experience and expertise.', 'publish', 'open', 'closed', '', 'knight-digital-media-center', '', '', '2011-11-23 09:28:07', '2011-11-23 17:28:07', '', 0, 'http://www.journalismaccelerator.com/?p=6225', 0, 'post', '', 0),
(6226, 3, '2011-11-23 09:49:23', '2011-11-23 17:49:23', '<div>\n<blockquote>SeeClickFix is a free mobile phone and web tool that allows citizens to report and document non-emergency issues to communicate them to those accountable for the public space. Issues that are reported through the website are recorded on a map for everyone to see and interact with. Anyone can receive email alerts on the issues based on a filter by geographical area and keyword...We believe in the power of technology to promote:\n<ul>\n	<li>Transparency - Governments and most organizations work best when they conduct their business in plain view. We\'ll do our best to do the same.</li>\n	<li>Collaboration - Four brains are better than one. And millions of brains are better than three. Our goal is to give everyone else the tools to accomplish what we never could ourselves. Open source software and wikis are good models for us.</li>\n	<li>Scale - We could have created a site that focused on our home town. Using the internet and all the tools others have created, we want to reach as many people as possible around the globe. Massive scale, please.</li>\n	<li>Efficiency - Although paper has its place, there is a lot more room for the web and the mobile phone. Rather than re-invent the wheel, our site is built on open source software and Google maps.\" <strong>Source</strong>: <a href=\"http://www.facebook.com/SeeClickFix?sk=info\" target=\"_blank\">SeeClickFix</a></li>\n</ul>\n\"Local governments and media outlets across the country are using SeeClickFix to stay up-to-date on the issues that have the most immediate impact on the health of our communities.\n\nPublicly documented SeeClickFix issues quickly become the seeds for news stories, investigative reports, and citizen advocacy pieces. Our platform gives you a window into the public debate and organizes the issues in a way that makes it easy to discern which are most pressing and likely to generate immediate attention.\n\nSeeClickFix has media partnerships with hundreds of media outlets around the country. Besides helping to source local stories, our Text and Map Widgets help to enhance the user experience on your website. Our widgets display the most important issues that have been reported in your area and allow users to report issues of their own right on your site. Generating a widget takes only a few clicks, and will help make your site more interactive and more relevant to the day-to-day concerns of your readership.\n\nOur partnerships with media outlets are mutually beneficial. We drive traffic to local news sites, while our community of users grows and develops in new locations. These collaborations create new space for public dialogue, connect civically engaged members of the community, and help citizens hold local governments accountable.\" <strong>Source</strong>: <a href=\"http://seeclickfix.com/media\" target=\"_blank\">SeeClickFix</a></blockquote>\n</div>', 'SeeClickFix', 'A powerful crowdsourcing tool, SeeClickFix documents issues that “become the seeds for news stories, investigative reports, and citizen advocacy pieces.” Check out their text and map widget!', 'publish', 'open', 'closed', '', 'seeclickfix', '', '', '2011-11-23 09:49:23', '2011-11-23 17:49:23', '', 0, 'http://www.journalismaccelerator.com/?p=6226', 0, 'post', '', 0),
(6227, 3, '2011-11-23 09:58:33', '2011-11-23 17:58:33', '<blockquote>Local Yokel Media is the industry’s first hyperlocal online ad marketplace. What is hyperlocal? We aggregate the audiences of online media sites where your customers and prospects live and work. Most of them are only a walk or a short car ride from shopping in your store. Our job is to help you get them there; the first time, and every time until they are loyal customers. We make it incredibly simple for advertisers by providing the tools to build and place highly effective ads that reach prospects and customers.\n\nWe are building a network of publishers that reach deeply into local neighborhoods and so are trusted and frequently visited as perfect sources for hyperlocal news and alerts such as school closings, potential traffic problems and power outages. They cover the school sports your big regional paper doesn\'t and list upcoming events that are so local they don\'t make it onto the big media sites. They are our partners and we will help them earn higher online ad revenue and sell more of their ad impressions than ever before. Plus, we give them lots of controls so there are no surprises. Just more revenue.\nThe veteran media and marketing executives behind Local Yokel Media have over four decades of digital media experience from renowned internet companies like DoubleClick, AOL, Yahoo, iVillage and Quigo. We all have deep expertise in creating high performance ads, targeting, ad serving and platform development. Our mission is simple…make local online advertising work better for local publishers and local advertisers.\" <strong>Source</strong>: <a href=\"http://www.localyokelmedia.com/LYM-UI/UI/aboutus.jsp\" target=\"_blank\">Local Yokel Media </a></blockquote>', 'Local Yokel Media', 'With a mission of “making local online advertising work better for local publishers and local advertisers,” this is an industry-wise team expanding its reach to fuel local publishing. ', 'publish', 'open', 'closed', '', 'local-yokel-media', '', '', '2011-11-23 09:58:33', '2011-11-23 17:58:33', '', 0, 'http://www.journalismaccelerator.com/?p=6227', 0, 'post', '', 2),
(6356, 17, '2011-12-01 12:07:01', '2011-12-01 20:07:01', '[caption id=\"attachment_6384\" align=\"alignright\" width=\"300\" caption=\"Vermont election coverage courtesy of VTDigger.com.\"]<img class=\"size-full wp-image-6384  \" title=\"Vermont election coverage courtesy of VTDigger.com\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/vt-election-300.jpg\" alt=\"Vermont election coverage courtesy of VTDigger.com\" width=\"300\" height=\"238\" />[/caption]\n\n<strong>What kind of 2012 election coverage do you want to bring your readers? Next week the JA presents a curated online forum designed to help maximize the yield of local election coverage</strong> by exploring tools, techniques and collaborations aimed at deeper community engagement. <strong>We\'ll talk about money too</strong> – <a href=\"http://campaigngrid.com/images/pdfs/CA-Group-Google-CG-report-Final-March11.pdf\" target=\"_blank\">advertisers are increasingly training their campaign dollar eyes online</a>, and <a href=\"http://www.cjr.org/the_audit/nonprofit_news_and_the_tax_man.php?page=all\" target=\"_blank\">some non-profit journalism sites that won\'t touch any ads</a> are having trouble getting tax-exempt status.\n\n<strong><a href=\"http://vtdigger.org/about-vtdigger/staff/\" target=\"_blank\">Vermont Digger\'s Anne Galloway</a> experimented last year</strong>, creating a special <a href=\"http://vtdigger.org/category/politic/elections-politic/election2010/\" target=\"_blank\">election section</a> and using <a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=46\" target=\"_blank\">Cover It Live</a> to feed information from everywhere to Digger readers. She told me the site:\n<blockquote><strong>...got a huge response – now other news sites in the state are using it. We ended up with two times as many people on our site that night as usual. And it was really fun!</strong></blockquote>\nShe also remembers:\n<blockquote><strong>It was a huge amount of effort – we were up late and worked our asses off.</strong></blockquote>\n<strong>For many publishers, elections are an opportunity to cement their roles and relationships within their community.</strong> <a href=\"http://thehill.com/blogs/ballot-box/other-races/192255-small-races-big-2012-impact\" target=\"_blank\">Even national races can turn on local attitudes</a>, and elections showcase the need for accurate, easily available information. What you know – or don\'t – when you cast your ballot on Election Day can affect things that touch you directly every day. Things like roads, schools, water bills, parks, health care, and government integrity.<!--more-->\n\n<strong>We\'re asking how local news sites – the whole range of types – can best connect with their communities around next year\'s elections</strong>, and get the most yield from their work. Publishers, journalists, researchers, data visualizers, tool developers, advertisers and other smart folks will all be part of the conversation. <strong>We\'re taking an unconference approach: the forum takes place over three days, December 7, 8 and 9. </strong>Each day starts with a “live chat” window (11 AM to 1 PM Pacific) then continues afterwards, just at a more leisurely pace. It\'s open to all, and the conversation will respond to the questions and experience participants bring.\n\n<strong>We have targeted a few areas of intense interest for a starting focus each day:</strong>\n<ul>\n	<li><strong>December 7: Editorial tools, tips and resources.</strong></li>\n	<li><strong>December 8: Collaboration models and cross network opportunities.</strong></li>\n	<li><strong>December 9: Money, elections, and hyperlocals.</strong></li>\n</ul>\n[caption id=\"attachment_6391\" align=\"alignleft\" width=\"300\" caption=\"Election night results 2010.\"]<img class=\"size-full wp-image-6391  \" title=\"Election Night Results Map 2010\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/election-map-300.jpg\" alt=\"Election Night Results Map 2010\" width=\"300\" height=\"236\" />[/caption]\n\n&nbsp;\n\n<strong>How to take part is offered below. To put the forum together, we talked with a number of news practitioners</strong>, including <strong>Laura Frank,</strong> executive director of <a href=\"http://www.inewsnetwork.org/\" target=\"_blank\">iNews</a>, Colorado\'s investigative news network;<strong> Michael Skoler</strong>, PRI\'s VP of interactive, and <strong>Michelle Godfrey, </strong>social media manager at PRI, both working on the <a href=\"http://www.stateintegrity.org/\" target=\"_blank\">State Integrity Investigation</a>; <strong>Andrew Haeg, </strong>co-founder of the <a href=\"http://www.publicinsightnetwork.org/\" target=\"_blank\">Public Insight Network</a>, now expanding its reach by <a href=\"http://www.mediabistro.com/10000words/spot-us-merges-with-the-public-insight-network_b8733\" target=\"_blank\">acquiring Spot.us</a><strong>; Dick O\'Hare and Elizabeth Harrington, </strong>leaders of the hyperlocal ad marketplace <a href=\"http://www.localyokelmedia.com/LYM-UI/UI/Login.jsp\" target=\"_blank\">Local Yokel Media</a>;<strong> David Boardman, </strong>executive editor of the <a href=\"http://seattletimes.nwsource.com/html/home/index.html\" target=\"_blank\">Seattle Times</a>; <strong>Jim Brady, </strong>editor in chief of the <a href=\"http://www.journalregister.com/\" target=\"_blank\">Journal Register Company</a>; <strong>David Hirschman</strong>, co-founder of <a href=\"http://streetfightmag.com/\" target=\"_blank\">Street Fight</a>; <strong>Michael Wood-Lewis, </strong>founder of <a href=\"http://frontporchforum.com/\" target=\"_blank\">Front Porch Forum</a>;<strong> Adelaide Kimball,</strong> board member of <a href=\"http://www.votesmart.org/\" target=\"_blank\">Project Vote Smart</a> and the project\'s national director <strong>Kristen Vicedomini</strong>; <strong>Michele Mclellan</strong>, <a href=\"http://www.blockbyblock.us/\" target=\"_blank\">Block by Block</a>; founder, <strong>Kevin Davis</strong>, chief executive officer of <a href=\"http://www.investigativenewsnetwork.org/\" target=\"_blank\">Investigative News Network</a> and others.\n\n&nbsp;\n\n&nbsp;\n\n<strong>Here’s a sample of issues, context, questions and opportunities that emerged over the course of our interviews</strong>:\n<ul>\n	<li>“People trust factual data. That has a huge impact on people who feel better about showing up to vote.”</li>\n	<li>“Many publishers face a lack of resources to do sustained work. How might a network approach to money, sources, and access to data change that?”</li>\n	<li>“We approach coverage from the view of what needs to be done no one else can do. We could go get all donation records, for example, and break it down for everyone. On the community side, their strength is reaching out to people, humanizing stories. There are ways to collaborate.”</li>\n	<li>“The more authentic and original the content – good design, journalistic integrity – those shops are getting the followers.”</li>\n	<li>“So much of election coverage is about the horserace, and personality. But government is more about governance. We\'re trying to bring some reality to election coverage.”</li>\n	<li>“We are getting people to care about local issues. I think that\'s one of our biggest threats to democracy – reality TV, Facebook, texting, people spending huge amounts of time recreating instead of paying attention to what\'s going on around us.”</li>\n</ul>\n<strong>Bring your own questions, hopes, experience and insights, connect with others in your field, explore new opportunities the election offers.</strong>\n\n<strong>HOW?</strong>\n<ul>\n	<li>Bookmark the forum dates on your calendar, and join in the conversation.</li>\n	<li>You can join the community ahead of time at <a href=\"http://www.journalismaccelerator.com/\">www.journalismaccelerator.com</a>.</li>\n	<li>You participate by posting to the comment thread.</li>\n	<li>You\'re alerted to new comments by email.</li>\n</ul>\n<div>\n\n<strong>We look forward to having you in the mix and hearing your point of view!</strong>\n\n</div>\n&nbsp;', 'Election 2012: Are local publishers the secret weapon?', '', 'publish', 'open', 'closed', '', 'election-2012-are-local-publishers-the-secret-weapon', '', '', '2011-12-01 12:07:01', '2011-12-01 20:07:01', '', 0, 'http://www.journalismaccelerator.com/?p=6356', 0, 'post', '', 6);
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(6373, 13, '2011-12-02 10:03:28', '2011-12-02 18:03:28', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><strong><em>Each JA forum comes to life through a community outreach campaign.</em></strong><em> In this post, we show <strong>how </strong>we do this engagement work. We hope you might be able to mulch some of this back into your own work – that this behind-the-scenes view inspires your own ideas on how to deepen your community relationships.</em></p>\n\n<em>\n<p style=\"padding-left: 65px;\">First, we try to anticipate how to enrich your experience, both as we invite you to participate and during the forum. We\'re going to show you our “stack” in this post. That\'s a little bit of tech speak – and more simple than sexy. <strong>The stack, as we refer to it, means getting the right combination of people and software that enables community idea exchange and collaboration</strong>.</p>\n</em>\n\n<p style=\"padding-left: 65px;\"><em>This is our second report analyzing the JA\'s recent forum on the value of local TV news. Last week we  covered our preparation – <a href=\"http://www.journalismaccelerator.com/blog/ja-reports-the-value-of-local-tv-news-forum-goals-and-performance/\">“why” we put on that particular conversation</a>– and our performance. <strong>This report offers the “how” – our methodology to deliver online engagement. </strong>The final report will explore a set of tangible artifacts, or “<strong>what</strong>” we’ve distilled from the conversation, a look to what’s next.</em><!--more--></p>\n\n<h3>Interaction is built into the JA’s DNA</h3>\n<strong>The JA is here to help enable and accelerate collaboration, innovation, learning and idea sharing</strong>. It’s hard to engage if you can’t interact. So interaction is central to the JA’s ability to be of service.<strong> Our holy grail is to deconstruct and map out methods of engagement</strong>. Our mission is inspired by these questions:\n<blockquote><em>How can we bridge commonly held, critically important questions in journalism today? How can we better identify multiple streams of innovation responding to similar challenges? How can we help to make small ideas bigger and big problems smaller?</em></blockquote>\n<h3>Host &amp; Collaborate: Community Experience</h3>\n<strong>How the forum on the Value of Local TV played out has a whole lot to do with how the community experience has been baked into the JA’s DNA</strong>.\n\n<img class=\"aligncenter size-full wp-image-6493\" title=\"Charts showing participation and traffic on the forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/ja_chart_forum.jpg\" alt=\"Charts showing participation and traffic on the forum\" width=\"780\" height=\"216\" />\n\nAs JA editorial director <a href=\"http://www.journalismaccelerator.com/blog/ja-reports-the-value-of-local-tv-news-forum-goals-and-performance/\">Emily Harris noted in our last post</a>, these are <strong>“stats that would make any start-up happy.” But it doesn’t happen by chance.</strong> These results were a direct reflection of a “stack” of outreach <strong>tactics served up by the JA team in advance, in sequence, and while the forum was underway, with the constant aim of building a dynamic conversation across local broadcast TV news practitioners, academics, policy folk, advocates, public media and new media publishers.</strong>\n\n<strong>The platform combines technology and people as an integrated system</strong> to support your ability to achieve your goals simply:\n<ul>\n	<li>Technology is layered to anticipate and surface things that will be useful to you.</li>\n	<li>The technology system driving forum development and iteration (the “stack” you create to meet your mission and goals) is replicable.</li>\n	<li>Forums and resource listings use ongoing, active campaigns to showcase emerging. innovation, these content layers are designed as search friendly and semantically wired.</li>\n	<li>Outreach is driven by a team of real people who care for, get to know and tend to the JA community to help source, matchmake and report what we learn together.</li>\n	<li>All interaction across the site, in the comment streams and in our outreach, is captured and tracked so we don’t waste your time. And we are easily able to pick up wherever we last left off with you.</li>\n	<li>Measurement is equal parts hard data and anecdotal findings, with social listening and synthesis of metrics to help us better understand where and how the JA is useful to you.</li>\n</ul>\n<strong>Here are the details – how that all happens.</strong>\n<h3>Platform &amp; Technology</h3>\n<strong>For our forum asking the community how they see The Value of Local TV News, our goals for the community experience required:</strong>\n<ul>\n	<li>A <strong>structure that enables participants to volley in a rapid fire conversation, </strong>that doesn’t get in the way while supporting news practitioners and diverse expertise streams.</li>\n	<li><strong>The ability to reach across silos; industries and disciplines within the field </strong>(e.g. online and offline publishers, academics, TV newsrooms , policy experts, advocates, producers, etc.)</li>\n	<li>An outline of issues to identify <strong>a representative participant mix that would yield diverse perspectives</strong> and capture a snapshot of this transitional time for local TV news.</li>\n	<li><strong>Transparency</strong>; the ability for participants to be able to see each other, and quickly assess who they are talking with.</li>\n</ul>\n<strong>In the for-profit world, blending technological and customer support systems is known as “CRM” or a <a href=\"http://en.wikipedia.org/wiki/Customer_relationship_management\" target=\"_blank\">customer relationship management system</a></strong> Rusty Coats, technology consultant for <a href=\"http://www.thepattersonfoundation.org/\" target=\"_blank\">The Patterson Foundation</a>, assessed the JA’s technology framework and found the community support systems were designed to <strong>“make sure that nothing is wasted.”</strong>\n\n<strong><a href=\"http://connectivetissue.thepattersonfoundation.org/?p=77\" target=\"_blank\">Rusty found the JA “stack” particularly interesting</a></strong> <em>“not because of its specific parts – but what it does. <strong>It </strong></em><strong>listens.”</strong>\n\n<strong>Here\'s how he explains it:</strong>\n<blockquote><em>The Journalism Accelerator is a souped-up assembly of open-source and proprietary software. Think of it as a Lego stack. Each block interlocks with the other.</em>\n\n<em>In simple terms, here is the JA architecture:</em>\n\n<em>The site’s public face is <strong><a href=\"http://wordpress.org/about/\" target=\"_blank\">WordPress</a></strong>. This open-source platform is a popular blog software ideal for interactive publishing....</em>\n\n<em>One layer down is the <strong><a href=\"http://buddypress.org/\" target=\"_blank\">BuddyPress</a></strong> plugin, which handles user registration, tags users to self-selected interests and ties in social media channels such as Twitter. This creates profiles so users can interact more meaningfully – finding others by shared interests, what they’ve commented on, what they’ve said on Twitter, etc. This also recognizes that use of the site doesn’t occur in a vacuum; users are active in conversations off-site, and the JA harvests that.</em>\n\n<em>Beneath BuddyPress is <strong><a href=\"http://highrisehq.com/\" target=\"_blank\">Highrise</a></strong> a CRM (customer relationship management) tool that [tracks] user behavior and enriches the BuddyPress profile...</em>\n\n<em>Beneath Highrise is <strong><a href=\"http://www.radian6.com/about-us/\" target=\"_blank\">Radian6</a> </strong>– sentiment-analysis software that listens to online conversations – on the JA and elsewhere – and algorithmically determines the “mood” and drivers of those conversations...</em>\n\n<em> </em><em> </em><em> </em><em> </em><em> </em><em> </em><em><strong>Put it together and you have a site that looks like a blog but is actually a learning ecosystem....</strong></em></blockquote>\n<strong>We recently added JanRain to the stack. This allows automatic authentication and simplifies your ability to interact with the community and on the site. </strong>Authentication brushes privacy, <a href=\"http://www.journalismaccelerator.com/blog/login-profiles-and-authentication-janrain-the-journalism-accelerator-and-you/\">so we’ve crafted a post</a> explaining how it works, and the criteria we used to determine its value to the JA community.\n<h3>Outreach: By the People and for the People</h3>\n<strong>Timing &amp; Layers: Actively reach out</strong>\n\n[caption id=\"attachment_6442\" align=\"alignright\" width=\"400\" caption=\"Emily Harris and Tricia Waineo work through the punch list preparing for the forum. Photo by Lisa Skube.\"]<img class=\"size-full wp-image-6442 \" title=\"Emily Harris &amp; Tricia Waineo plan the Election 2012 Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/EmilyHarris_TriciaWaineo_400px.jpg\" alt=\"Emily Harris &amp; Tricia Waineo plan the Election 2012 Forum\" width=\"400\" height=\"289\" />[/caption]\n\nWe researched our outreach plan for the TV forum by tracking online conversations already happening around the issue and talking with people working in the field. This also helped map out the perspectives we thought would yield a robust conversation.\n\n<strong>Outreach to invite participants to the Value of Local TV News online forum was built in three waves.</strong>\n\nA combination of twitter, email, phone calls, chats, hashtags and blog comment threads provided an immediate reach (in late October) to approximately 700 JA twitter followers, 2,300 site visitors, and over 100 participant candidates we’d built into our direct outreach campaign. We shared an email, a direct message on twitter, a phone call or a combination of these things with potential participants.\n\nWaves of outreach were layered in context and over time to connect with a mix of people beyond the usual suspects. This allowed us to identify issues, structure the conversation around points of participant expertise or curiosity, and in many cases, <a href=\"http://www.journalismaccelerator.com/about/what-is-the-journalism-accelerator/#faq2\">make a personal connection</a>.\n\n<strong>Social outreach</strong>\n\n<strong>We <a href=\"http://www.journalismaccelerator.com/blog/tonight-at-5-passion/\">layered messages</a> via twitter and linked in groups, to generate early buzz </strong>about the forum. During this first wave for the local TV news forum, we vetted feedback and conducted additional research. This process helped inform the panelist composition with unique expertise and perspective. <strong>New and old school outreach combined in a give-and-take approach</strong>, like good crop rotation.\n\n[caption id=\"attachment_6450\" align=\"aligncenter\" width=\"815\" caption=\"Twitter was a central element of our forum outreach strategy. Here&#39;s a behind-the-scenes look at how the JA team runs forum campaign outreach. \"]<img class=\"size-full wp-image-6450 \" title=\"Tweets sent about the Election 2012 Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Forum_Tweets_Sent_815px.jpg\" alt=\"Tweets sent about the Election 2012 Forum\" width=\"815\" height=\"390\" />[/caption]\n\n<strong>\nTactics</strong>\n<ul>\n	<li><strong>Share love </strong>(twitter, follow on twitter, DM, RT) with the folks helping inform, or inspiring, the forum.</li>\n	<li><strong>Reach out directly by phone, email and direct messages </strong>on twitter.</li>\n	<li><strong>Honor people’s time </strong>we reach out to by knowing their work in advance.</li>\n	<li><strong>Keep conversations brief </strong>with <strong>goals clearly</strong> outlined.</li>\n	<li><strong>Convey concrete benefit participants gain</strong>, the JA profile a showcase of the work you’re doing, to other publishers/innovators/journalism doers.</li>\n	<li><strong>Participate in other’s chats and online conversations to learn how the issue intersects </strong>across communities.</li>\n	<li><strong>Follow through.</strong></li>\n</ul>\n<h3>Deepening connections through JA Community Profiles</h3>\nCreating a simple way for news practitioners and new media news producers to <strong>connect and showcase your content products, projects, innovations and experiments</strong> is a vital part of the JA’s circulatory system. <a href=\"http://www.journalismaccelerator.com/members/stevenwaldman/\"><strong>Profiles</strong></a><strong> are integrated across <a href=\"http://www.journalismaccelerator.com/resources/fcc-report-the-information-needs-of-communities/\">resource listings</a>, <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/\">comments in forums</a></strong>, <a href=\"http://twitter.com/#!/journaccel\" target=\"_blank\">tweet streams</a>, web sites or project sites. The JA is built for traction; the bots dig our vibe as we pay close attention to <a href=\"http://theresultspeople.com/2011/11/28/google-algorithm-expect-2012/\" target=\"_blank\">algorithms evolution</a> and iteration.\n\nIn the <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/\">Value of Local TV News forum</a>, our goal was to help community members know who they were talking to. Basic profiles provided a quick identify. <strong>When participants filled out their <a href=\"http://www.journalismaccelerator.com/members/mayerjoy/\">full profiles</a>, others could easily glean areas of expertise and the experience of participants.</strong> Ultimately, this knowledge <strong>helps all parties broaden their networks.</strong>\n\n<strong>Tactics: </strong>\n<ul>\n	<li>Simplify the ability for community members to participate and contribute.</li>\n	<li>Build community into every layer of the project, to showcase work and thinking.</li>\n	<li>Ensure those who are a part of the community share who they are professionally, including the option to offer areas of expertise.</li>\n	<li><strong>Offer our community an authentication system that best protects your security and identity.</strong></li>\n	<li><strong>Be <a href=\"http://www.journalismaccelerator.com/blog/login-profiles-and-authentication-janrain-the-journalism-accelerator-and-you/\">transparent</a> about what kind of information you capture and why</strong>. <a href=\"http://www.journalismaccelerator.com/about/privacy-policy/\">Let people know</a> how their data is aggregated.</li>\n</ul>\n<h3>Content &amp; Package</h3>\n[caption id=\"attachment_6455\" align=\"alignright\" width=\"400\" caption=\"Blending old and new school tactics, following through with the smart people we meet is a core part of the JA&#39;s customer service model. Photo by Lisa Skube. \"]<img class=\"size-full wp-image-6455 \" title=\"Journalism Business Cards\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Terminal_Outreach_BC_400px.jpg\" alt=\"Journalism Business Cards\" width=\"400\" height=\"289\" />[/caption]\n\n<strong>A crucial part of community engagement is getting potential participants involved in the early process of a forum.  So we create content on the site to let people know a forum is in development. </strong>This includes <a href=\"http://www.journalismaccelerator.com/resources/2011-tv-and-radio-news-staffing-and-profitability-survey/\">resources related</a> to the forum topic and background on the blog.\n\n<strong>In the local TV news forum, a <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-more-potential-than-present-value/\">couple</a> of the <a href=\"http://www.journalismaccelerator.com/blog/local-tv-news-the-beauty-of-immediacy/\">interviews</a> laid out different perspectives on the blog,</strong> posted the day the forum launched. And the <strong>week before launch, <a href=\"http://www.journalismaccelerator.com/blog/tonight-at-5-passion/\">we posted a preview</a></strong> on the blog to prime the community about the conversation in development.\n\n<strong>Tactics:</strong>\n<ul>\n	<li>Involve knowledgeable people and network leaders in the design of the conversation.</li>\n	<li>Provide additional context to add value for people who drop by.</li>\n	<li>Leverage the wisdom and work of others to offer context in a package to present a holistic view of a range of perspectives on the question being addressed.</li>\n	<li>Mulch the learnings and resources back into the JA.</li>\n</ul>\n<strong>“Care and feeding”</strong>\n\nAs the conversation goes live, we tend the fire to keep the community engaged. <strong>Tactics during the forum on local TV included:</strong>\n<ul>\n	<li><strong>Kicking off the conversation in a specific time slot </strong>so people could book it.</li>\n	<li><strong>Participating in other innovators\' and publishers\' conversations</strong> while the forum was underway, joining the conversations others were exploring that intersected with the forum focus.</li>\n	<li><strong>Building a cultural framework through curation </strong>that encourages open, honest and respectful conversation.</li>\n	<li><strong>Keeping the conversation thread open</strong>. We pursue questions with a shelf life, and our <a href=\"http://www.journalismaccelerator.com/blog/login-profiles-and-authentication-janrain-the-journalism-accelerator-and-you/\">authentication process</a> protects participants and the site from spam assaults.</li>\n</ul>\n<h3><strong>Methodology: Iterate and optimize</strong></h3>\n<strong><a href=\"http://www.nytimes.com/2011/12/01/business/media/a-note-to-our-readers-about-comments.html?_r=1&amp;hp\" target=\"_blank\">Historically</a> comment threads often \"talk at things\" but do little to really advance the game collectively. </strong> Working with a blog platform presents all kinds of challenges to facilitate substantive or complex conversations that can branch into a number of directions.\n<blockquote><em>We’re refining a number of things before the <strong>next forum, which kicks off on December 7, 2011</strong>. This conversation will explore ideas to create deeper publisher collaboration and take advantage of tools available to help cover the 2012 elections.</em></blockquote>\n<strong>We\'re experimenting with a range of improvements</strong>. For example, we\'re exploring development of the ability to post to the comment thread via email, again using technology to simplify community participation. <strong>We\'re integrating content you see to the side of the forum thread to more closely relate to the conversation, highlighting recent comments, tweets, and relevant resources</strong>. And we\'re <strong>making it easier to get to know the people you\'re talking with,</strong> by creating a page to <strong>see all participants at a glance,</strong> sort the conversation by people, and show additional expertise as participants provide it.\n\n<strong>Research, experimentation, deep thinking and intention guides and informs the evolving design</strong> of the JA community user experience. <strong>Your ongoing feedback helps us direct the priorities</strong> around how the JA continues to improve as an online community gathering place. <strong>We\'ll continue to report what we learn in the hopes you can apply the insights to your own work</strong>. Weigh in with questions, things you’d like to see on the site, or more behind-the-scenes happenings you’d like to know about.', 'Engagement is not a spectator sport: Value of Local TV Report 2', '', 'publish', 'open', 'closed', '', 'engagement-is-not-a-spectator-sport-value-of-local-tv-report-2', '', '', '2011-12-02 10:03:28', '2011-12-02 18:03:28', '', 0, 'http://www.journalismaccelerator.com/?p=6373', 0, 'post', '', 3),
(6529, 17, '2011-12-05 12:43:40', '2011-12-05 20:43:40', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>There is conversation for conversation\'s sake, and there is conversation with purpose.</strong> JA forums are designed to be relevant, interesting, informative, and useful. In this final of three posts analyzing our recent <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/\">forum on the Value of Local TV News</a>, we explore a set of tangible artifacts we’ve distilled from the conversation, and envision how the community might act on those takeaways.</em></p>\n<p style=\"padding-left: 65px;\"><em>As the first large scale JA forum, the conversation was an exciting experiment in many ways. <a href=\"http://www.journalismaccelerator.com/blog/ja-reports-the-value-of-local-tv-news-forum-goals-and-performance/\">The first reporting back post </a>covers the “why” behind this particular forum, plus an overview of performance. The <a href=\"http://www.journalismaccelerator.com/blog/engagement-is-not-a-spectator-sport-value-of-local-tv-report-2/\">second offers the “how”</a> – our methodology to deliver online engagement.</em></p>\n<p style=\"padding-left: 65px;\"><em>We welcome your comments on all aspects of our analysis as we continue to learn.</em><!--more--></p>\n\n<strong>\n\n[caption id=\"attachment_6564\" align=\"alignright\" width=\"350\" caption=\"People Talking About: What is the value of local TV news? \"]<img class=\"size-full wp-image-6564  \" title=\"People Talking About: What is the value of local TV news? Forum Participants\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/whos_talking1.jpg\" alt=\"People Talking About: What is the value of local TV news? Forum Participants\" width=\"350\" height=\"400\" />[/caption]\n\n</strong>\n\n<strong>After distilling this forum to its essence in multiple ways, I am so appreciative of</strong> <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/participants/\">the people who joined this conversation</a>! Thank you. Your breadth and depth of expertise, your passion about the value of TV news, and your on-the-ground research and experience gave deep insight to big questions that will affect the future of local TV news.  The conversation attracted people across and beyond the TV news industry, including:\n<ul>\n	<li>broadcast news directors</li>\n	<li>new media news practitioners</li>\n	<li>industry support groups</li>\n	<li>union reps</li>\n	<li>academic experts</li>\n	<li>professional association members</li>\n	<li>advocates</li>\n	<li>policy crafters</li>\n	<li>cross sector professionals</li>\n	<li>news anchors and correspondents</li>\n	<li>technologists/entrepreneurs</li>\n	<li>think tank members</li>\n	<li>legal professionals</li>\n</ul>\nAs moderator, observer and one of the organizers, I\'d venture to say most everyone participating believes <strong>TV is a powerful tool with the <em>potential to anchor</em> local communities</strong>. This is <em>despite</em> major challenges, including industry trends away from investigative news, staff turnover and newsroom consolidation. It is<em> in part because of </em>the industry\'s <a href=\"http://gadgetwise.blogs.nytimes.com/2010/02/22/mobile-broadcast-tv-new-options-and-new-headaches/\" target=\"_blank\">aggressive pursuit of staying easily accessible</a> as the world goes increasingly online and mobile.\n\n<strong>But the forum also captured a sense of discontent with local TV news now</strong>. Questions popped up about jobs, about coverage choices, about station ownership and finances, about national policy and about local innovation. <strong>The forum revealed a shared sense of urgency around this question</strong>:\n<h4 style=\"padding-left: 60px;\">How can local TV news better serve the new media necessity – to truly engage people, not as viewers, but as participants in telling their community\'s story?</h4>\n<strong>That question emerged through points made in several key conversation threads:</strong>\n<ul>\n	<li><strong><img class=\"size-full wp-image-6536 alignright\" title=\"Around 70% of Americans say they rely on their local TV brands for information\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/ja-70percent.jpeg\" alt=\"Around 70% of Americans say they rely on their local TV brands for information\" width=\"200\" height=\"200\" />Conversation around station and newsroom consolidation</strong> revealed concerns that <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-919\">fewer subjects might be covered</a>, that fewer points of view might be offered, and that jobs would be lost as newsrooms consolidate and <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-938\">staff  is let go</a>. It also showed indications that deliberate content repackaging can broaden the news audience, and suggested consolidation could provide opportunities for better news coverage – if savings from ending duplicative costs were reinvested in news.</li>\n	<li><strong>Conversation around experiments</strong> showed that <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-805\">TV remains a megaphone</a>, with the over-the-air, online, and increasingly mobile ability to reach a broad swath of people. <a href=\"http://streetfightmag.com/2011/10/25/cbs-pairs-traditional-and-digital-media-to-reach-consumers/\" target=\"_blank\">Major television brands are finding traction by integrating</a> TV, radio and internet news in an effort to match consumers\' routines and keep people engaged as news develops over the day.</li>\n	<li><strong>Conversation around money</strong> indicated that <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-818\">TV isn\'t imploding like daily papers</a>, which may contribute to less exploration of new financial models. It also added to a strong <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-963\">current of discontent</a> with the major non-commercial model, public broadcasting, for a lack of consistent, quality local TV news. (In response, some examples of public broadcasting <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-967\">success stories were cited</a> and held up as possible models.)</li>\n	<li><strong>Conversation around policy</strong> showed that the <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-929\">FCC still holds power</a> to shape the future of local television news, but <a href=\"http://www.journalismaccelerator.com/questions/community/what-is-the-value-of-local-tv-news/#comment-969\">lamented the limited influencers</a> of the regulatory process.</li>\n</ul>\n<h3>From conversation, to imagination</h3>\nThe hopes and insights participants brought to the forum<strong> laid the groundwork for some tangible artifacts that could grow out of the community to help support TV news</strong> as a local resource.\n\n<strong>In response to consolidation</strong>: There are different opinions about the impact newsroom consolidation has and will have on the breadth and depth of information available to communities. It could be useful to develop several simple evaluation sheets for use inside and outside newsrooms. For example:\n<ul>\n	<li><strong>A community checklist of questions to ask when two stations are considering combining</strong>. It might include gathering information such as: Who owns the stations? How many hours of local news are broadcast? How many journalists are employed? How many beats are regularly assigned and covered?</li>\n	<li><strong>Regular surveys of both the internal newsroom and external audience to quantifiably track and compare data the impact of a TV station in a community</strong>. For example, surveys could find the number of new news viewers, the amount of time journalists spend per story, the number of different versions of one story that are shown across broadcast properties, the average number of years journalists spend at the station, the number of stories to which community input was solicited and used. This information would be most useful if it were public, and community views on the content were publicly posted to reveal trends and perception of value.</li>\n</ul>\n<strong>\nSharing lessons from experimentation</strong>: Stations are experimenting with partnerships, including partnerships with local newspapers and startup investigative news sites. They are also experimenting with technology, including mobile broadcast, and with new ways to gather community input. Conversation in the forum suggested certain tools might help that.\n<ul>\n	<li><strong>An informative grid showing examples of different types of community input</strong>, what is involved in gathering it successfully, and how much it affects the final story could be enormously useful as a resource for stations across the country.</li>\n	<li><strong>A space to, frankly and routinely, share information about different collaborative experiments</strong> could benefit local new media and local TV reporting alike.</li>\n	<li><strong>Research into the costs and benefits of collaboration</strong> could provide helpful guidance to shape where that path leads. Questions to explore might include fiscal costs, a comparison of results between collaborative and competitive journalism, tracking who makes the most money in collaborative partnerships and which kinds of collaborations are yielding the greatest return for the communities served.</li>\n	<li><strong>The further development of replicable, universal, easily integrated technology</strong> for people to share information with TV stations will widen participation in reporting the news.</li>\n</ul>\n<strong>Examining the books</strong>: Forum participants cited few examples of innovation in financial models for TV. The conversation revealed discontent with the local news service public television provides. Long term, it could be helpful for local television news to:\n<ul>\n	<li><strong>See at least one experiment with community ownership</strong>, as proposed by the president of the <a href=\"http://mediacouncil.org/wp/2011/08/newsmorphosis-redux-august-25-2011/\" target=\"_blank\">Media Council Hawaii</a>.</li>\n	<li><strong>Mobilize public broadcast supporters in a campaign to identify desires </strong>for local television news.</li>\n	<li><strong> Explore how standards of service, community guidelines and best practices to advance the public interest might be collaboratively identified and shared</strong>,  designing these considerations into revenue model design and assessment.</li>\n</ul>\n<strong>Following policy</strong>: When the forum discussion turned to a new FCC transparency policy, the agency\'s power became clear.  However, forum participants revealed a low expectation, built through experience, that people not directly involved in television news would make any effort to affect policy. Some tangible changes that could affect people\'s expectations of the agency:\n<ul>\n	<li><strong>The new FCC rule on transparency, discussed during the forum, could make local news viewers more aware of what groups or companies are quietly influencing the news</strong> through pay-to-play ads. It could also make communities more aware of TV station public service work or broadcasts defined as “in the public interest.”</li>\n	<li><strong>An app to easily comment on FCC policy, promoted by TV stations or included in mobile broadcasts, could potentially increase public input</strong> into agency decisions affecting broadcast television as TV increasingly expands into the <a href=\"http://news.cnet.com/8301-1023_3-57336050-93/how-the-touch-screen-is-revolutionizing-tv/\" target=\"_blank\">mobile and online markets</a>.</li>\n</ul>\n<h3>What next?</h3>\nIt\'s tempting to say <strong>the JA forum</strong> on the Value of Local TV News raised more questions than answers. More accurately, <strong>it revealed a number of issues that those who value the power and potential of local  broadcasting are confronting</strong>. Acting to create any one of the tangible response tools imagined above would take time and effort. From conversation, to imagination, to evolution. <strong>Local TV news is not dying. What\'s next is its next incarnation.</strong>', 'JA reports: TV forum results and what&#039;s next', '', 'publish', 'open', 'closed', '', 'ja-reports-tv-forum-results-and-whats-next', '', '', '2011-12-05 12:43:40', '2011-12-05 20:43:40', '', 0, 'http://www.journalismaccelerator.com/?p=6529', 0, 'post', '', 0),
(6531, 3, '2011-12-05 15:49:51', '2011-12-05 23:49:51', '<blockquote>DMLP\'s mission is to provide assistance, training, research, and other resources for individuals and organizations involved in online and citizen media. We aim to serve as a catalyst for creative thinking about the intersection of law and journalism on the Internet. Through the project’s website, the active engagement of lawyers and scholars, and occasional sponsored conferences, we are working to build a community of lawyers, academics, and others who are interested in facilitating citizen participation in online media and protecting the legal rights of those engaged in speech on the Internet.\n\nDMLP\'s newest endeavor is the <a href=\"http://www.omln.org/\" target=\"_blank\">Online Media Legal Network (OMLN)</a>, a pro bono initiative that connects lawyers and law school clinics from across the country with online journalists and digital media creators who need legal help.\" <strong>Source</strong>: <a href=\"http://www.citmedialaw.org/about/citizen-media-law-project\" target=\"_blank\">Citizen Media Law Project</a>\n<p style=\"padding-left: 30px;\"><strong>Online Media Legal Network</strong>\n\"The Online Media Legal Network (OMLN) is a network of law firms, law school clinics, in-house counsel, and individual lawyers throughout the United States willing to provide pro bono (free) and reduced fee legal assistance to qualifying online journalism ventures and other digital media creators.\n…\nThe network currently comprises nearly 200 members, practicing law in 37 states.  These lawyers come from more than 80 law firms and media companies, as well as over a dozen law school clinics and nonprofit legal services organizations.  Many of our members are pro bono coordinators at large national law firms, which allows us to tap into a base of more than 6,000 lawyers.\" <strong>Source</strong>: <a href=\"http://www.omln.org/aboutus\" target=\"_blank\">Online Media Legal Network</a></p>\n</blockquote>', 'Digital Media Law Project', 'Hosted by Harvard’s Berkman Center for Internet & Society, DMLP works at the “intersection of law and journalism on the Internet.” A legal resource to help advance public interest journalism.', 'publish', 'open', 'closed', '', 'citizen-media-law-project', '', '', '2011-12-05 15:49:51', '2011-12-05 23:49:51', '', 0, 'http://www.journalismaccelerator.com/?p=6531', 0, 'post', '', 1),
(6600, 3, '2011-12-05 16:08:00', '2011-12-06 00:08:00', '<blockquote>In recent years all NNIP partners have built advanced information systems with integrated and recurrently updated information on neighborhood conditions in their cities. Creation of this capacity, which did not exist in any U.S. city two decades ago, represents an important technical and institutional breakthrough …\n\nTheir indicators cover topics such as births, deaths, crime, health status, educational performance, public assistance, and property conditions. Perhaps more important is the way they have used their data. NNIP partners operate very differently from traditional planners and researchers. Their theme is democratizing information. They concentrate on facilitating the direct practical use of data by city and community leaders, rather than preparing independent research reports on their own.\" <strong>Source</strong>: <a href=\"http://www.neighborhoodindicators.org/about-nnip/nnip-concept\" target=\"_blank\">National Neighborhood Indicators Partnership</a>\n\n\"The National Neighborhoods Indicators Partnership is coordinated by the Urban Institute of Washington, D.C. and government by representatives that make up the NNIP Executive Committee.\n\nAs the secretariat, fiscal agent, and overall coordinator, the Urban Institute takes the lead in preparing proposals for funding, receives grants to support the partnership, and is ultimately accountable to funders for overall performance.\" <strong>Source</strong>: <a href=\"http://www.neighborhoodindicators.org/about-nnip/nnip-executive-committee\" target=\"_blank\">National Neighborhood Indicators Partnership</a></blockquote>', 'National Neighborhood Indicators Partnership', '“Democratizing information,” NNIP collaborates with the Urban Institute in service of 35 local partners across the nation delivering critical public data and visualization tools to help neighborhoods thrive.', 'publish', 'open', 'closed', '', 'national-neighborhood-indicators-partnership', '', '', '2011-12-05 16:08:00', '2011-12-06 00:08:00', '', 0, 'http://www.journalismaccelerator.com/?p=6600', 0, 'post', '', 1),
(6612, 3, '2011-12-05 16:18:12', '2011-12-06 00:18:12', '<blockquote>\nIn April 2006, the Sunlight Foundation formally opened its doors. Unlike other non-profit institutions based in Washington, DC, Sunlight sought, much like a tech start-up, to take an experimental approach to achieving its goals of making government data more available and accessible. Rather than focusing exclusively on policy work aimed at Washington insiders or grassroots engagement efforts aimed at ordinary Americans, Sunlight focused on three key priorities: digitizing data, building tools and the sites for easy access to it, and developing communities to support and help carry on its work.&nbsp;\n\nSunlight\'s main policy priority is to establish within government an a priori assumption that all public information should be made available online, in as close to real-time as possible...\n\nPerhaps most importantly, at our core, Sunlight recognizes that no number of staff at Sunlight or organizations we fund will be able to accomplish the task of making government transparent and accountable alone. Consequently, Sunlight seeks, at every opportunity, to engage concerned citizens in the work of making Washington more transparent, accessible and accountable.\" <strong>Source</strong>: <a href=\"http://sunlightfoundation.com/about/history/\" target=\"_blank\">Sunlight Foundation</a></blockquote>', 'The Sunlight Foundation', '“Committed to improving access to government information” the Sunlight Foundation invests in innovative apps & tools, providing new ways for media to apply deep political research.', 'publish', 'open', 'closed', '', 'the-sunlight-foundation', '', '', '2011-12-05 16:18:12', '2011-12-06 00:18:12', '', 0, 'http://www.journalismaccelerator.com/?p=6612', 0, 'post', '', 1),
(6622, 3, '2011-12-05 16:36:11', '2011-12-06 00:36:11', '<blockquote>Since Project Vote Smart was inaugurated in 1992, we have offered special services and programs to journalists in order to enhance their coverage of local and federal candidates, legislation, and elections. Over the years, Vote Smart has partnered with hundreds of national, state, and local news organizations, all lending their support for our programs and comprehensive databases on more than 40,000 candidates and incumbents, used to help Americans Vote Smart.\n<h4>Relevant Programs</h4>\n<strong>Research Assistance</strong>\nCall the Voter\'s Research Hotline (1-888-VOTESMART) or email your questions to <a href=\"mailto:media@votesmart.org\" target=\"_blank\">media@votesmart.org</a> in order to access a free research and referral service for working journalists. Our researchers have access to an extensive library and databases of continually-updated information on elected officials, candidates, issues, special interest groups, and government activities, in order to help journalists with fact-checking and background information for their stories. Also view our web directory for a complete list of information found on our website.\n\n<strong>Resources for Your Website</strong>\nReady-to-upload <a href=\"http://www.votesmart.org/share/widgets\" target=\"_blank\">widgets</a>, <a href=\"http://www.votesmart.org/share/link-to-us\" target=\"_blank\">logos and banners</a> make it easy for news organizations to customize Vote Smart’s information resources for their own communities and audiences. To create customized web pages and applications using all or selected parts of Vote Smart’s databases, news organizations can use our <a href=\"http://www.votesmart.org/share/api\" target=\"_blank\">Application Programming Interface (API)</a>. The API will respond to simple requests for data, such as \'get bio information for candidate Y\' and \'get Votes for candidate X.\'\n\n<strong>The Political Courage Test</strong>\nEach election cycle, news organizations support our programs by both informing their audience about Vote Smart’s candidate information, and by encouraging their candidates to provide relevant issue information through the Political Courage Test. Previous election-year Test results show, when local news organizations speak out in support of the Political Courage Test, candidates are more likely to provide answers. Candidates\' subsequent answers to Test questions are offered in advance of public release to collaborating news organizations, in order to enrich their campaign coverage. For more information email <a href=\"mailto:media@votesmart.org\" target=\"_blank\">media@votesmart.org</a> or call 406-859-8683.\n\n<a href=\"http://www.votesmart.org/about/political-courage-test\" target=\"_blank\">The Political Courage Test</a> is the organization\'s flagship program, asking all candidates one central question: “Are you willing to tell citizens where you stand on the issues you may face if elected?” Candidates who reply “yes” are asked to address key issues known to be both consistently of top concern to the American people and also likely to come up in the next legislative session.\n\n<strong>VoteEasy™</strong>\nUtilizing thousands of hours of research and a vast collection of data assembled by Vote Smart researchers, this interactive tool allows the general public to quickly and easily see which presidential and congressional candidates align with their views on key issues such as abortion, immigration, and the environment. Use it now! News organizations are encouraged to <a href=\"http://www.votesmart.org/voteeasy\" target=\"_blank\">link directly to VoteEasy</a>™ by placing VoteEasy banners on their elections website page.\n\n<em>“The ultimate tool for pre-election research; [VoteEasy] does a great job of connecting you to political candidates that share your views in a fun, dynamic way.” - CommArts Annual</em>\n<ul>\n	<li>2011 CommArts Interactive Annual Award <a href=\"http://www.commarts.com/interactive/cai11/VoteEasy.html\" target=\"_blank\">Winner</a></li>\n	<li>2011 Webvisionary Award <a href=\"http://www.commarts.com/interactive/cai11/VoteEasy.html\" target=\"_blank\">Winner</a>, “Visualize This” Category</li>\n	<li><a href=\"http://www.moma.org/interactives/exhibitions/2011/talktome/objects/140005/\" target=\"_blank\">Featured</a> as part of the Museum of Modern Art\'s “Talk to Me” exhibit\" <strong>Source</strong>: <a href=\"http://www.votesmart.org/media/kit\" target=\"_blank\">Vote Smart</a></li>\n</ul>\n</blockquote>', 'Project Vote Smart', 'Providing “unbiased information on over 40,000 candidates and officials,” Project Vote Smart is an independent source tracking those “who govern or those who wish to replace those who do.”', 'publish', 'open', 'closed', '', 'project-vote-smart', '', '', '2011-12-05 16:36:11', '2011-12-06 00:36:11', '', 0, 'http://www.journalismaccelerator.com/?p=6622', 0, 'post', '', 4),
(6639, 3, '2011-12-06 15:07:24', '2011-12-06 23:07:24', 'KING5 gives away $10,000 check at #HackingNews. A fresh approach by the broadcast industry, Mark Briggs from Seattle’s KING 5 TV launches a hackathon to develop apps with promise to unearth quality news.\n\n<a href=\"http://journalismthatmatters.org/seattlejournalismcommons/hacking-seattle-news/ \" target=\"_blank\">KING5 gives away $10,000 check at #HackingNews\n</a>A fresh approach by the broadcast industry, Mark Briggs from Seattle’s KING 5 TV launches a hackathon to develop apps with promise to unearth quality news.\n\n<a href=\"http://streetfightmag.com/2011/11/08/video-will-the-2012-election-be-a-hyperlocal-breakthrough/ \" target=\"_blank\">Will the 2012 Election Be a Hyperlocal Breakthrough?</a>\nIn 2010 “31 congressional races [were]… won by four points or less.” This article asks if hyperlocals may provide the ultimate context for political messages.\n\n<a href=\"http://stevebuttry.wordpress.com/2011/11/03/strong-from-the-start-advice-for-writing-leads/ \" target=\"_blank\"> Strong from the start: advice for writing leads\n</a>Steve Buttry, one of today’s leaders in online engagement, offers his wisdom on making the most of the few seconds readers grant to capture their interest.\n\n<a href=\"http://www.journalism.org/node/27311 \" target=\"_blank\"> How mainstream news organizations use Twitter\n</a>A recent PEW study “examines more than 3,600 tweets over the course of a week,” discovering that news outlets rarely link beyond their own newsroom.\n\n<a href=\"http://wearejournalists.tumblr.com/ \" target=\"_blank\"> We are journalists</a>\nIs your day long and your salary short? See and share stories about doing good journalism and getting respect despite upheaval, rants, layoffs, and bad press.\n\n<a href=\"http://www.mediabistro.com/10000words/google-brand-pages_b8289\" target=\"_blank\"> Google+ introduces brand pages, news organizations join quickly</a>\nNews outlets rush in as Google + allows brand pages back. And journalist profiles now pop up in news search results – another way to promote your work.', 'Journalism Accelerator Featured Links: November 18 - December 6, 2011', 'KING5 gives away $10,000 check at #HackingNews. A fresh approach by the broadcast industry, Mark Briggs from Seattle’s KING 5 TV launches a hackathon to develop apps with promise to unearth quality news.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-november-18-december-6-2011', '', '', '2011-12-06 15:07:24', '2011-12-06 23:07:24', '', 0, 'http://www.journalismaccelerator.com/?p=6639', 0, 'post', '', 0);
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(6670, 3, '2011-12-22 11:05:36', '2011-12-22 19:05:36', 'New Paths to E-Commerce: “Publishers are getting more aggressive with e-commerce plays that expand their digital revenue options.” Bob O’Regan outlines what that looks like.\n\n<a href=\"http://emediavitals.com/content/new-paths-e-commerce\" target=\"_blank\">New Paths to E-Commerce</a>\n“Publishers are getting more aggressive with e-commerce plays that expand their digital revenue options.” Bob O’Regan outlines what that looks like.\n\n<a href=\"http://www.knowledgewebb.net/ \" target=\"_blank\"> Knowledgewebb:  Don’t sweat the tech</a>\nAmy Webb is a digital genius; this is Amy’s brainchild: “A leading digital tools training site that Entrepreneur Magazine, MSNBC, ReadWriteWeb and many others” call home.\n\n<a href=\"http://www.documentcloud.org/home \" target=\"_blank\"> DocumentCloud</a>\n“Analyze, annotate, publish. Turn documents into data.” Inside skinny: JA’s Denise Cheng thinks these folks are inspired.\n\n<a href=\"http://streetfightmag.com/2011/12/01/nimblecommerce-ceo-helping-online-publishers-leverage-deals/ \" target=\"_blank\"> Nimble Commerce CEO: Helping local leverage deals</a>\n“Daily deals” are hot hot hot for many hyperlocals. Check out this insightful perspective from a CEO running branded deals for publishers.\n\n<a href=\"http://howardowens.com/2011/12/04/a-prescriptive-look-at-the-news-business/ \" target=\"_blank\"> A Prescriptive Look at the News Business</a>\nHoward Owens offers pearls of wisdom on the “two camps in the game of predicting where the news game is going.”\n\n<a href=\"http://www.cjr.org/the_news_frontier/will_the_irs_derail_nonprofit_journalism.php?page=all \" target=\"_blank\"> Will the IRS Derail Nonprofit Journalism?</a>\nSteve Waldman’s recent piece on Columbia Journalism Review finds at this “crucial moment, the taxman drags his feet on granting tax-exempt status.”\n\n<a href=\"http://www.journalismaccelerator.com/resources/report-mapping-digital-media-united-states/\"> Mapping Digital Media: United States, from the Open Society Foundation</a>\nAn examination of “the global opportunities and risks created by the transition from traditional to digital media’s” potential impact on democracy. Covering 60 countries.”\n\n<a href=\"http://www.journalismaccelerator.com/resources/contently/\"> Contently: Connecting Writers and Brands</a>\n“Giving freelance journalists a new way to work,” Contently bridges brands and skilled writers in new ways.\n\n<a href=\"http://jxpaton.wordpress.com/2011/12/01/new-bosses-new-structure-and-what-you-can-do/ \" target=\"_blank\"> New Bosses, New Structure and What You Can Do: Digital First</a>\nJohn Paton on pushing digital first: “In the newspaper industry Digital transformation is a bit like the weather - everybody’s talking about it, but few are doing much about it.”', 'Journalism Accelerator Featured Links: December 6 - December 22, 2011', 'New Paths to E-Commerce: “Publishers are getting more aggressive with e-commerce plays that expand their digital revenue options.” Bob O’Regan outlines what that looks like.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-december-6-december-22-2011', '', '', '2011-12-22 11:05:36', '2011-12-22 19:05:36', '', 0, 'http://www.journalismaccelerator.com/?p=6670', 0, 'post', '', 0),
(6705, 13, '2011-12-09 11:10:10', '2011-12-09 19:10:10', '[caption id=\"attachment_6714\" align=\"alignright\" width=\"300\" caption=\"Day two of the forum kicks off; Lisa and Nicole collaborate on the opening kick off banner. Photo by Denise Cheng.\"]<strong><img class=\"size-full wp-image-6714   \" title=\"JA Team collaborating on day 2 of the Election 2012 Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/collaborate800-e1323456023887.jpg\" alt=\"JA Team collaborating on day 2 of the Election 2012 Forum\" width=\"300\" height=\"225\" /></strong>[/caption]\n\n<strong>This is a quick post for the community, reporting out real time on </strong><a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/participants/\"><strong>what’s been developing in the forum</strong> <strong>over the past couple of days</strong></a>. We convened the conversation in slices: Day one the forum explored editorial strategy and tactics, yesterday we dove into collaboration, today the final segment of this conversation addresses money. The content stream contributors are generously offering insights, curiosity, tools, experience, suggestions, hopes, and frustrations around the <a href=\"http://bit.ly/sPs7Um\">question in play</a>.  And behind the scenes, crucially, we’re tracking how this is all unfolding. As we take WordPress to new levels, we’re pushing the limits and testing the possibilities. <strong>We are grateful for those of you who have offered specific feedback!</strong>\n\nThursday had a few challenges. First, posting was running slowly! In part that is because the thread is so long. We’re not breaking the thread because we don’t want to lose context, as well the pagination can wreak havoc in other areas (time stamps, placement in the thread, etc.) on the site.\n\n<strong>We can and are doing a few things to improve the flow today and in the future.</strong> Our dev team reported page load times, with a few adjustments on the back end, should be in the 4 – 6 second range. Not as quick as we’d like, but we’re keeping a close eye on this today. <strong>We’ll be making a number of adjustments before the next forum slated for late January. For example</strong>, <strong>moving forward we will start each new day with a fresh forum page. </strong>All forum pages can easily be cross linked but the length of the thread on our current live forum, we know makes quick scanning pretty hard. <a href=\"http://feeds.feedburner.com/CommentsOnForumDec789WhatKindOfElectionCoverageDoYouWantToBringToYourCommunityIn2012\" target=\"_blank\">Check out the RSS feed accessible from the forum home page</a> if this makes it simpler for you, or join in as we are scanning the page by watching “Talking about this post” on the right sidebar of the forum, as well as the “who else is talking” link at the bottom of this widget which opens the participant page. <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/participants/\">This shows everyone who is in the conversation</a> that has joined in the forum over the last few days.<!--more-->\n\n[caption id=\"attachment_6710\" align=\"alignleft\" width=\"300\" caption=\"End of day 2 team huddle, comparing notes on how to best integrate the RSS feed without breaking anything. Photo by Lisa Skube.\"]<img class=\"size-full wp-image-6710    \" title=\"JA development team works on Election 2012 Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/JAteamforum800.jpg\" alt=\"JA development team works on Election 2012 Forum\" width=\"300\" height=\"224\" />[/caption]\n\n<strong>We also got feedback that the incoming email was overwhelming.</strong> By next forum, we will completely revisit the email auto notification set up. For today, we\'ve added a link from the forum home page <a href=\"http://feeds.feedburner.com/CommentsOnForumDec789WhatKindOfElectionCoverageDoYouWantToBringToYourCommunityIn2012\" target=\"_blank\">so you can get a RSS feed</a>. That\'s designed to lower the barriers to participation.  The RSS feed allows you to follow along and scan easily, if you prefer this, it’s pretty slick. All this came out of several meetings Thursday across the development side, editorial and end of day a full team huddle. Fierce collaboration! Appropriate given the day’s topic.\n\nWe are very much in start-up mode, this is our second full throttle forum so we’re experimenting on the most useful way to bring busy publishers and contributing professionals together in conversation efficiently. <strong>Thanks to everyone who is bearing with us in this experiment, you’re ability to participate and have a good experience doing it is our prime objective</strong>. So don’t be shy, share your suggestions!\n\n&nbsp;\n\n&nbsp;', 'JA forum day 3: Iteration, refinements, get the RSS feed', 'This is a quick post for the community, reporting out real time on what’s been developing in the forum over the past couple of days.  We convened the conversation in slices: Day one the forum explored collaboration, yesterday we dove into collaboration, today the final segment of this conversation addresses money. The content stream contributors are generously offering insights, curiosity, tools, experience, suggestions, hopes, and frustrations around the question in play.  And behind the scenes, crucially, we’re tracking how this is all unfolding.', 'publish', 'open', 'closed', '', 'ja-forum-day-3-iteration-refinemens-get-rss-feed', '', '', '2011-12-09 11:10:10', '2011-12-09 19:10:10', '', 0, 'http://www.journalismaccelerator.com/?p=6705', 0, 'post', '', 2),
(6754, 17, '2011-12-15 17:24:02', '2011-12-16 01:24:02', '[caption id=\"attachment_6756\" align=\"alignright\" width=\"300\" caption=\"Day one of the forum focused around the editorial opportunities the 2012 election coverage presents. As we crested 100 comments, our hunch on the community’s desire for a shared conversation around the topic was confirmed. By day three, the conversation rested at about 233 comments. The forum will remain open as new ideas, questions or expansions on the ideas presented continue to evolve. \"]<img class=\"size-full wp-image-6756 \" title=\"Election 2012 Forum Screenshot\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/forum_screen-e1323982598961.jpg\" alt=\"Election 2012 Forum Screenshot\" width=\"300\" height=\"224\" />[/caption]\n\n<strong>We went into <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/\">last week\'s forum</a> suspecting the 2012 election offers fresh opportunities for local news sites to shine. Based on the ideas and on-the-ground experiences participants shared, we came out convinced.</strong>\n\n<a href=\"http://www.journalismaccelerator.com/members/elarrubia/\">Evelyn Larrubia</a>, editorial director of the <a href=\"http://www.investigativenewsnetwork.org/\" target=\"_blank\">Investigative News Network</a>, wrote <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1228\">this</a> in the forum:\n<blockquote>...newspapers across the country are not doing as thorough a job covering small-town elections as they once did...And yet, <strong>people want guidance when they step into the polling booth and face a choice for who they want running their town–or their kid’s school. I think there’s a real opportunity there for hyperlocal news outlets</strong> to inform the public.”</blockquote>\n<a href=\"http://www.journalismaccelerator.com/members/localyokelmedia/\">Dick O\'Hare</a>, founder and CEO of <a href=\"http://www.journalismaccelerator.com/resources/local-yokel-media/\">Local Yokel Media</a>, kicked off his comments with <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1232\">this</a>:\n<blockquote><strong>The 2012 elections represent a great advertising opportunity for hyperlocals. By definition, hyperlocals are creating content literally down to the precinct level, which is an attractive targeting opportunity..</strong>.”</blockquote>\n<strong>So how do you explore the opportunity? Here are just a few ideas</strong> from the high-octane conversation:\n\nSet up a table at polling stations to show off your work, taking a page from the outreach strategy of <a href=\"http://cvilletomorrow.typepad.com/\">Charolettesville Tomorrow</a>. Or hold a “News and Brews” <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1121\">post-election debrief</a> with reporters, campaign staff, and readers.  Lokel Yokel Media suggests <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1257\">joining with other hyperlocals</a> to attract political advertisers interested in a broad reach. Do what <a href=\"http://pressthink.org/2011/12/the-citizens-agenda-a-plan-to-make-election-coverage-more-useful-to-people/\" target=\"_blank\">Jay Rosen and The Guardian are doing</a> – on your <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1175\" target=\"_blank\">own scale</a>.<!--more-->\n\nYou might want to try <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1240\">what the Sacramento Press has done</a>:\n<blockquote><strong>Last election cycle we made use of volunteer photographers, interns and our staff to cover everything we possibly could at the local leve</strong>l. By focusing on what we do best and not state or national issues we had the opportunity to collaborate with amateurs who wanted to help cover election results and parties...<strong>For us, the more community participation, the more of an ownership stake our community feels in our publication. It is a major selling point to advertisers and leads to increased referral business</strong>.\" (<a href=\"http://www.journalismaccelerator.com/members/benilfeld/\">Ben Ilfeld</a>, co-founder, <a href=\"http://www.sacramentopress.com/\" target=\"_blank\">Sacramento Press</a>)</blockquote>\nOr the <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1280\">groundbreaking collaboration</a> <a href=\"http://chicagopublicmedia.org/\" target=\"_blank\">Chicago Public Media</a> put together:\n<blockquote>We produced an election project in early 2011 we called “Dear Chicago” which was <strong>[an] extremely successful collaboration that yielded content that many considered valuable IN ADDITION to the other coverage our newsroom was doing</strong>. NCME’s <a href=\"http://mediaengage.org/storyexchange/story.cfm?sid=156643\" target=\"_blank\">Stories of Impact</a> project <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1280\">just published about it</a>.\" (<a href=\"http://www.journalismaccelerator.com/members/breeze-richardson/\">Breeze Richardson</a>, director of strategic partnerships, CPM)</blockquote>\n[caption id=\"attachment_6762\" align=\"alignleft\" width=\"300\" caption=\"Does the ONA have a category yet for a 2012 award honoring the hyperlocal “Building a Community around Election Coverage?”  Photo by Lisa Skube at ONA 2010 Conference, Washington D.C. \"]<img class=\"size-full wp-image-6763 \" title=\"Voices of San Diego ONA winner Building a Community around Education Coverage\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/ONA.jpg\" alt=\"Voices of San Diego ONA winner Building a Community around Education Coverage\" width=\"300\" height=\"224\" />[/caption]\n\n<strong>One tool designed to add quick content to your site is Project Vote Smart\'s VoteEasy</strong>, an API which uses candidates\' positions on issues to help “match voters to the candidates most like them.” <strong>A resource for several customizable election tools is the Sunlight Foundation\'s <a href=\"http://politiwidgets.com\" target=\"_blank\">Politiwidgets</a> page.</strong> If you\'re too slammed day-to-day to figure out where to start on special election coverage, <strong>check out this <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1212\">list of questions</a> <a href=\"http://www.journalismaccelerator.com/members/teresawippel/\">Teresa Wippel</a> of <a href=\"http://www.myedmondsnews.com/\" target=\"_blank\">My Edmonds News</a> uses to vet collaborations, and <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1131\">this list</a> that <a href=\"http://www.journalismaccelerator.com/members/agalloway/\">Anne Galloway</a> of <a href=\"http://vtdigger.org/\" target=\"_blank\">VTDigger.org</a> uses to consider new tools</strong>.\n\n<strong>These are just a few nuggets</strong>. There are also <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1162\">conversations</a> on <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1265\">ads and ethics</a>, ideas on <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1056\">involving your readers</a> in prioritizing election coverage, new <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1110\">research on state corruption</a> that could help frame non-horserace coverage, and more.\n\n<strong>We\'ll distill the whole thread to pull out the many more ideas and resources suggested by forum participants, we\'ll spice them up with links and examples, and present them for easy access for you to start 2012.</strong>\n\n<strong>Thank you to all who contributed to the JA in 2011 </strong>– this forum caps a dynamic year of iteration and learning. <strong>We\'re grateful for the community\'s generosity in sharing experience and knowledge across members and networks.</strong> We believe we\'re all a little richer thanks to the trials, errors, and successes of others.', 'Stories, engagement and money: Practical tips from the JA election 2012 forum', '', 'publish', 'open', 'closed', '', 'stories-engagement-and-money-practical-tips-from-the-ja-election-2012-forum', '', '', '2011-12-15 17:24:02', '2011-12-16 01:24:02', '', 0, 'http://www.journalismaccelerator.com/?p=6754', 0, 'post', '', 0),
(6788, 3, '2011-12-16 12:36:00', '2011-12-16 20:36:00', '<blockquote>[T]he Knight Digital Media Center’s Michele McLellan — also a fellow at the University of Missouri’s Reynolds Journalism Institute — has a mind-blowingly thorough taxonomy of local news organizations across the country. This is definitely a post you’ll want to save for future reference.\" <strong>Source: </strong><a href=\"http://www.niemanlab.org/2010/01/this-week-in-review-what-the-ipad-might-do-for-news-a-leaky-new-york-times-paywall-and-the-newsday-35/\" target=\"_blank\">Nieman Lab</a>\n\n\"As a fellow at the Reynolds Journalism Institute in 2009, Michele McLellan created a list of promising local news sites. She also developed broad categories for classifying what is emerging on the local news landscape ... Among those categories, Block by Block activities are designed with four site types in mind: Community, Local aggregator, Micro local and Local niche. In addition, Michele created criteria for the list that are designed to identify sites that are working on all three legs of the sustainability stool: Content, community engagement and revenue.\" <strong>Source: </strong><a href=\"http://www.blockbyblock.us/sample-page/\" target=\"_blank\">Block by Block</a>\n\n&nbsp;\n\n&nbsp;</blockquote>\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; left: -10000px; top: 61px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;\">\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; left: -10000px; top: 61px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;\">\n\nAs a\n\n&nbsp;\n\n&nbsp;\n\nfellow at the Reynolds Journalism Institute in 2009, Michele McLellan created a list of promising local news sites. She also developed broad categories for classifying what is emerging on the local news landscape\n\n</div>\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; left: -10000px; top: 61px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;\">Among those categories, Block by Block activities are designed with four site types in mind: Community, Local aggregator, Micro local and Local niche.</div>\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; left: -10000px; top: 61px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;\">In addition, Michele created criteria for the list that are designed to identify sites that are working on all three legs of the sustainability stool: Content, community engagement and revenue. (SOURCE: http://www.blockbyblock.us/sample-page/)</div>\n</div>', 'Michele McLellan&#039;s List of Hyperlocal News Sites', 'Block by Block founder Michele McLellan’s pioneering work brings a first-to-market comprehensive list of new media hyperlocal publishers, mapping the emerging taxonomy.', 'publish', 'open', 'closed', '', 'michele-mclellans-list-of-hyperlocal-news-sites', '', '', '2011-12-16 12:36:00', '2011-12-16 20:36:00', '', 0, 'http://www.journalismaccelerator.com/?p=6788', 0, 'post', '', 2),
(6789, 3, '2011-12-16 13:43:47', '2011-12-16 21:43:47', '<blockquote>Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a forum in which journalists throughout the world could help each other by sharing story ideas, news gathering techniques and news sources. IRE provides members access to thousands of reporting tip sheets and other materials through its resource center and hosts conferences and specialized training throughout the country.\" <strong>Source:</strong> <a href=\"http://www.ire.org/about/\" target=\"_blank\">Investigative Reporters and Editors</a>\n<h4 style=\"padding-left: 60px;\">IRE\'s programs and projects</h4>\n<p style=\"padding-left: 60px;\"><strong>National Institute for Computer-Assisted Reporting</strong></p>\n<p style=\"padding-left: 60px;\">\"Founded in 1989, NICAR has trained thousands of journalists in the practical skills of finding, prying loose and analyzing electronic information.</p>\n<p style=\"padding-left: 60px;\">NICAR also maintains a library of databases containing government data on a wide array of subjects, including airplane service difficulty reports, storm events, FBI crime data, fatal highway accidents, problems with medical devices and federal contracts awarded to private companies. This is just a short list of the more than 40 datasets in the collection.\" <strong>Source</strong>: <a href=\"http://future.ire.org/nicar/\" target=\"_blank\">IRE</a><strong>\n</strong></p>\n<p style=\"padding-left: 60px;\">&nbsp;</p>\n<p style=\"padding-left: 60px;\"><strong>CensusIRE</strong></p>\n<p style=\"padding-left: 60px;\"><img class=\"alignright size-full wp-image-6841\" title=\"Home - census.ire.org\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Home-census.ire_.org_.jpg\" alt=\"\" width=\"275\" height=\"41\" />\"[IRE’s] ongoing Census project [is] designed to provide journalists with a simpler way to access 2010 Census data so they can spend less time importing and managing the data and more time exploring and reporting the data. The project is the result of work by journalists from the The Chicago Tribune, The New York Times, USA Today, CNN, the Spokesman-Review (Spokane, Wash.) and the University of Nebraska-Lincoln, funded through generous support from the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism.\" <strong>Source:</strong> <a href=\"http://census.ire.org\" target=\"_blank\">CensusIRE</a><strong>\n</strong></p>\n<p style=\"padding-left: 60px;\">&nbsp;</p>\n<p style=\"padding-left: 60px;\"><strong>DocumentCloud</strong></p>\n<p style=\"padding-left: 60px;\"><img class=\"alignright size-full wp-image-6840\" title=\"DocumentCloud\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/DocumentCloud.jpg\" alt=\"\" width=\"273\" height=\"73\" />\"DocumentCloud is a project that uses collaborative methods to host and organize primary-source documents ... The project is a software system, website, and set of open standards intended as a tool for investigative reporting, and only news organizations, bloggers and watchdog groups can upload documents there. Its 200-plus contributors include many news organizations as well as other groups such as the ACLU, National Security Archive and Sunlight Foundation. DocumentCloud’s software, however, is open-source, and anyone can view the documents ... DocumentCloud’s technology has been used on the websites of such news organizations as PBS, ProPublica and the Chicago Tribune to allow readers to search annotated copies of source documents.\" <strong>Source:</strong> <a href=\"http://www.niemanlab.org/encyclo/documentcloud/\" target=\"_blank\">Encyclo</a></p>\n<p style=\"padding-left: 60px;\">\"DocumentCloud was founded in 2009 with a grant from the Knight News Challenge. After two years as an independent nonprofit organization, DocumentCloud became a project of Investigative Reporters and Editors in June of 2011.\" <strong>Source: </strong><a href=\"http://www.documentcloud.org/about\">DocumentCloud</a></p>\n</blockquote>\n&nbsp;', 'Investigative Reporters and Editors', 'Established in 1975, IRE is a dedicated professional organization for reporters, offering 1000s of reporting tip sheets, tools and training to help you deliver great investigative journalism.', 'publish', 'open', 'closed', '', 'investigative-reporters-and-editors', '', '', '2011-12-16 13:43:47', '2011-12-16 21:43:47', '', 0, 'http://www.journalismaccelerator.com/?p=6789', 0, 'post', '', 6),
(6790, 3, '2011-12-16 12:48:35', '2011-12-16 20:48:35', '<blockquote>The media environment in the United States is undergoing a significant transition. Terrestrial, over-the-air television has shrunk to less than 15 percent of households, due to consumers’ embrace of pay-TV services including cable, satellite. Broadcast network news from ABC, CBS and NBC that once commanded an overwhelming share of the television audience each lost between one and two million viewers over the past five years, as part of an overall decline in audience size of almost 20 percent since 2005. Traditional print newspapers daily circulation fell by over 31 percent between 2003 and 2009....\n\nThe digital transition has also created new opportunities for innovative forms of investigative journalism while undermining the economic foundation that has supported traditional producers of investigative and local public accountability journalism. The net effect remains unclear.\n\nIn this context, this report calls for policies to promote greater media diversity and protect and promote the public’s voice through the enforcement of open internet rules, the allocation of spectrum to unlicensed and other innovative uses, an expansion of the universal service fund to broadband, and the broadening of entities that can receive it. In order to strengthen commercial media, the newly proposed public interest obligation reporting rules need to be implemented. Increased public and philanthropic funding for both public and community media is needed...” <strong>Source</strong>: <a href=\"http://www.soros.org/initiatives/media/articles_publications/publications/mapping-digital-media-united-states-20111123\" target=\"_blank\">Open Society Institute</a></blockquote>', 'Report: Mapping Digital Media - United States', 'An examination of “the global opportunities and risks created by the transition from traditional to digital media” - and the potential impact on democracy.', 'publish', 'open', 'closed', '', 'report-mapping-digital-media-united-states', '', '', '2011-12-16 12:48:35', '2011-12-16 20:48:35', '', 0, 'http://www.journalismaccelerator.com/?p=6790', 0, 'post', '', 0),
(6791, 3, '2011-12-16 12:28:13', '2011-12-16 20:28:13', '<blockquote>There are the writers and journalists who find it nearly impossible to search for, let alone land exceptional freelance opportunities. Then there are the publishers who are faced with countless requests from writers, making it difficult to select the most experienced or distinguished journalists in the bunch.That’s why three startup entrepreneurs founded Contently, a website geared toward empowering and connecting quality writers and brands.“We realized that there is an inefficiency in freelance writing because writers have to spend a lot of time hassling after editors and work,” said Shane Snow, one of the three co-founders of Contently. “As the world moves increasingly towards freelance, we wanted to build a marketplace for freelancers and to allow publishers to become more efficient.”After starting off as an open marketplace for writers and publishers in 2010, Contently gradually evolved into a platform for journalists to manage their freelance careers and for publishers to obtain access to millions of the world’s top writers in their industry.\" <strong>Source: </strong><a href=\"http://mashable.com/2011/11/01/contently/\" target=\"_blank\">Mashable</a></blockquote>', 'Contently', '“Giving freelance journalists a new way to efficiently manage their work,” Contently proudly notes “writers from The New York Times, Boston Globe, Wired” as customers.\n', 'publish', 'open', 'closed', '', 'contently', '', '', '2011-12-16 12:28:13', '2011-12-16 20:28:13', '', 0, 'http://www.journalismaccelerator.com/?p=6791', 0, 'post', '', 1),
(6792, 3, '2011-12-16 13:26:06', '2011-12-16 21:26:06', '<blockquote>The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.The Internet has brought forth an unprecedented flowering of news and information. But it has also destabilized the old business models that have supported quality journalism for decades. Good journalists across the country are losing their jobs or adjusting to a radically new news environment online. We want to highlight attempts at innovation and figure out what makes them succeed or fail. We want to find good ideas for others to steal. We want to help reporters and editors adjust to their online labors; we want to help traditional news organizations find a way to survive; we want to help the new crop of startups that will complement — or supplant — them.\n\nWe are fundamentally optimistic.\n\nWe don’t pretend to have even five percent of all the answers, but we do know a lot of smart people. Primary among them are our readers; we hope your contributions will make the Lab a collaborative exchange of ideas. Tell us what’s happening around you, or what should be.\n\nWe hope you enjoy the work we do, and that you’ll join the conversation as it evolves.\" <strong>Source:</strong> <a href=\"http://www.niemanlab.org/about/\" target=\"_blank\">Nieman Journalism Lab</a></blockquote>\n&nbsp;\n<h4 style=\"padding-left: 90px;\"><strong>Nieman Journalism Lab projects:</strong></h4>\n<p style=\"padding-left: 90px;\"><strong>Encyclo</strong></p>\n<img class=\"alignright size-full wp-image-6829\" title=\"Encyclo\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Encyclo-»-Nieman-Journalism-Lab-»-Pushing-to-the-Future-of-Journalism.jpg\" alt=\"\" width=\"275\" />\n<p style=\"padding-left: 90px;\">\"[Nieman Lab\'s] main site emphasizes new developments and the latest news. We think there’s great value in a resource that steps back a bit from the daily updates and focuses on background and context.What is it about Voice of San Diego that people find interesting? How has The New York Times been innovating? What model is Politico trying to achieve? Those kinds of questions are why we decided to build Encyclo — a resource on the most important organizations and issues in journalism’s evolution.\" <strong>Source:</strong> <a href=\"http://www.niemanlab.org/encyclo/about/\" target=\"_blank\">Encyclo</a></p>\n<p style=\"padding-left: 90px;\">&nbsp;</p>\n<p style=\"padding-left: 90px;\"><strong>Fuego</strong></p>\n<p style=\"padding-left: 90px;\"><strong> </strong><img class=\"alignright size-full wp-image-6830\" title=\"Fuego\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Fuego-1.jpg\" alt=\"\" width=\"197\" height=\"83\" />\"Fuego is a tool that monitors the portion of the Twitterverse that talks about the future of journalism and sees what they’re talking about. Every hour, it pulls in the links they’re discussing, analyzes them for popularity and freshness, does a little math, and determines which are at the center of the conversation.\" <strong>Source:</strong> <a href=\"http://www.niemanlab.org/fuego/faq/\" target=\"_blank\">Fuego</a></p>', 'Nieman Journalism Lab', 'With warp drive analysis and reporting, Nieman Lab beams readers to the cyber-edge of journalism, probing technologies, techniques and philosophies of innovators navigating the digital frontier.', 'publish', 'open', 'closed', '', 'nieman-journalism-lab', '', '', '2011-12-16 13:26:06', '2011-12-16 21:26:06', '', 0, 'http://www.journalismaccelerator.com/?p=6792', 0, 'post', '', 0),
(6904, 3, '2011-12-10 14:03:57', '2011-12-10 22:03:57', 'A new global foundation for journalism, a total twitter redesign, and layoffs at Voice of San Diego marked this week for publishers. Plus better tips for leadership and revenue keep coming.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>Back That Data Up: Six Tools to Keep You Safe and Sane When Running Your Business Online: <a href=\"http://t.co/4BJDaaVM\" title=\"http://bit.ly/pjlcgh\">bit.ly/pjlcgh</a></p>&mdash; Tai Goodwin (@TaiGoodwin) <a href=\"https://twitter.com/TaiGoodwin/status/144703177256738816\" data-datetime=\"2011-12-08T09:01:40+00:00\">December 8, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>Promote your work, get scoops, find <a href=\"https://twitter.com/search/%2523freelancing\">#freelancing</a> ops: tips for using LinkedIn for <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a>, via @<a href=\"https://twitter.com/LouHoffman\">LouHoffman</a>: <a href=\"http://t.co/GLyPdbqT\" title=\"http://bit.ly/tgRSWz\">bit.ly/tgRSWz</a> <a href=\"https://twitter.com/search/%2523li\">#li</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/143751993536692224\" data-datetime=\"2011-12-05T18:02:00+00:00\">December 5, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>New @<a href=\"https://twitter.com/KDMC\">KDMC</a> report on transformational <a href=\"https://twitter.com/search/%2523newsroom\">#newsroom</a> leadership by @<a href=\"https://twitter.com/michelemclellan\">michelemclellan</a> (via @<a href=\"https://twitter.com/AnnaTarkov\">AnnaTarkov</a>): <a href=\"http://t.co/8SNBF8hr\" title=\"http://bit.ly/uw7MJx\">bit.ly/uw7MJx</a> <a href=\"https://twitter.com/search/%2523digital\">#digital</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/144114633438019584\" data-datetime=\"2011-12-06T18:03:00+00:00\">December 6, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p>Expand your <a href=\"https://twitter.com/search/%2523digital\">#digital</a> revenue options: New paths to e-commerce for <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a>, from @<a href=\"https://twitter.com/RobORegan\">RobORegan</a>: <a href=\"http://t.co/0RNs9cE2\" title=\"http://bit.ly/t6p6eU\">bit.ly/t6p6eU</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/143721792513650688\" data-datetime=\"2011-12-05T16:02:00+00:00\">December 5, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>Former editor of the Independent @<a href=\"https://twitter.com/Simon_Kelner\">Simon_Kelner</a> launches foundation to promote <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a>: <a href=\"http://t.co/QfvwWEUO\" title=\"http://bit.ly/rqB5Oq\">bit.ly/rqB5Oq</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/144462182594265090\" data-datetime=\"2011-12-07T17:04:02+00:00\">December 7, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: December 4 - December 10, 2011', '', 'publish', 'open', 'closed', '', 'top-tweets-december-4-december-10-2011', '', '', '2011-12-10 14:03:57', '2011-12-10 22:03:57', '', 0, 'http://www.journalismaccelerator.com/?p=6904', 0, 'post', '', 0),
(6916, 3, '2011-12-16 01:00:48', '2011-12-16 09:00:48', 'Big digital news this week: Patch merged several sites, and BuzzFeed began creating content, not just aggregating viral stories. Lots of tools and talk around improving citizen protest media.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/jczamora\">jczamora</a>: How <a href=\"https://twitter.com/search/%2523mobile\">#mobile</a> devices can be used for reporting, news & <a href=\"https://twitter.com/search/%2523citizenmedia\">#citizenmedia</a> participation <a href=\"http://t.co/H3RrS05F\" title=\"http://kng.ht/vuUdCF\">kng.ht/vuUdCF</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523mojos\">#mojos</a></p>&mdash; UT Knight Center (@utknightcenter) <a href=\"https://twitter.com/utknightcenter/status/146666958161592320\" data-datetime=\"2011-12-13T19:05:02+00:00\">December 13, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>How do you prioritize print when news breaks in a <a href=\"https://twitter.com/search/%2523DigitalFirst\">#DigitalFirst</a> era? Here\'s how we do it: <a href=\"http://t.co/G40fwLKu\" title=\"http://bit.ly/sfhBln\">bit.ly/sfhBln</a> @<a href=\"https://twitter.com/stevebuttry\">stevebuttry</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Randy Parker (@Rparker717) <a href=\"https://twitter.com/Rparker717/status/147445528169418752\" data-datetime=\"2011-12-15T22:38:47+00:00\">December 15, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>\"A hopeful yet pragmatic argument 4 <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a>’s future as a public good\" <a href=\"http://t.co/HVdgANaA\" title=\"http://bit.ly/sZn7xb\">bit.ly/sZn7xb</a> Case for <a href=\"https://twitter.com/search/%2523OpenJournalism\">#OpenJournalism</a> Now @<a href=\"https://twitter.com/melaniesill\">melaniesill</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/146681298235310080\" data-datetime=\"2011-12-13T20:02:01+00:00\">December 13, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p>Six Social Media Trends for 2012: <a href=\"http://t.co/8g0JQ64v\" title=\"http://bit.ly/tzEaY2\">bit.ly/tzEaY2</a> @<a href=\"https://twitter.com/armano\">armano</a> reflects on <a href=\"https://twitter.com/search/%2523socialmedia\">#socialmedia</a> in 2011 & looks toward the future</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/147121959346511872\" data-datetime=\"2011-12-15T01:13:03+00:00\">December 15, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>To discover breaking reports, @<a href=\"https://twitter.com/breakingnews\">breakingnews</a> upgrades, engaging the public faster: <a href=\"http://t.co/dCyTil4R\" title=\"http://bit.ly/t4fIrt\">bit.ly/t4fIrt</a> (via @<a href=\"https://twitter.com/stkonrath\">stkonrath</a>) <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523news\">#news</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/148470931294142465\" data-datetime=\"2011-12-18T18:33:23+00:00\">December 18, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: December 11 - December 16, 2011', 'Big digital news this week: Patch merged several sites, and BuzzFeed began creating content, not just aggregating viral stories. Lots of tools and talk around improving citizen protest media.', 'publish', 'open', 'closed', '', 'top-tweets-december-11-december-16-2011', '', '', '2011-12-16 01:00:48', '2011-12-16 09:00:48', '', 0, 'http://www.journalismaccelerator.com/?p=6916', 0, 'post', '', 0),
(7145, 3, '2011-12-24 11:15:36', '2011-12-24 19:15:36', 'This week the world watched the last US troops leave Iraq, saw a Saudi prince reveal a $300M investment in Twitter, and got a new FCC push to loosen cross-media ownership rules.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>5 compelling case studies: B2B <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a> learn to succeed <a href=\"http://t.co/FNobw6ZL\" title=\"http://bit.ly/syx4eE\">bit.ly/syx4eE</a> (@<a href=\"https://twitter.com/Cygnusb2b\">Cygnusb2b</a> @<a href=\"https://twitter.com/byte\">byte</a> @<a href=\"https://twitter.com/TMN_TechMedia\">TMN_TechMedia</a> @<a href=\"https://twitter.com/techweb\">techweb</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/150274982340079616\" data-datetime=\"2011-12-23T18:02:02+00:00\">December 23, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>Great <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> research tips here from @<a href=\"https://twitter.com/BarbGray\">BarbGray</a> @<a href=\"https://twitter.com/cunyjschool\">cunyjschool</a> : <a href=\"http://t.co/fRrSOI1K\" title=\"http://journalistsresource.org/reference/research/research-chat-cunys-barbara-gray/\">journalistsresource.org/reference/rese…</a> @<a href=\"https://twitter.com/cunygsjresearch\">cunygsjresearch</a></p>&mdash; Journalist\'sResource (@JournoResource) <a href=\"https://twitter.com/JournoResource/status/148845636530348032\" data-datetime=\"2011-12-19T19:22:19+00:00\">December 19, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/ONA\">ONA</a> Ideas from the Digital Diversity Summit on challenges of reporting in the digital age: <a href=\"http://t.co/Hwtuw4k6\" title=\"http://bit.ly/vFjp97\">bit.ly/vFjp97</a> <a href=\"https://twitter.com/search/%2523digdiv\">#digdiv</a> <a href=\"https://twitter.com/search/%2523mediadiversity\">#mediadiversity</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/149897369465532418\" data-datetime=\"2011-12-22T17:01:32+00:00\">December 22, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p><a href=\"https://twitter.com/search/%2523Hyperlocal\">#Hyperlocal</a> industry set for hyper-speed change-a compressed version of 200+ years of <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a>, says @<a href=\"https://twitter.com/sean_branagan\">sean_branagan</a> <a href=\"http://t.co/JVYIk44i\" title=\"http://bit.ly/ujtYzc\">bit.ly/ujtYzc</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/149913098034221056\" data-datetime=\"2011-12-22T18:04:02+00:00\">December 22, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>December\'s Carnival of <a href=\"https://twitter.com/search/%2523Journalism\">#Journalism</a>: <a href=\"http://t.co/87kvb3QR\" title=\"http://bit.ly/sF637s\">bit.ly/sF637s</a> Wishlists of <a href=\"https://twitter.com/search/%2523developers\">#developers</a> & <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> <a href=\"https://twitter.com/search/%2523jcarn\">#jcarn</a> (via @<a href=\"https://twitter.com/digidave\">digidave</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/150622765504937985\" data-datetime=\"2011-12-24T17:04:00+00:00\">December 24, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: December 18 - December 24, 2011', 'This week the world watched the last US troops leave Iraq, saw a Saudi prince reveal a $300M investment in Twitter, and got a new FCC push to loosen cross-media ownership rules.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-december-18-december-24-2011', '', '', '2011-12-24 11:15:36', '2011-12-24 19:15:36', '', 0, 'http://www.journalismaccelerator.com/?p=7145', 0, 'post', '', 0),
(6985, 3, '2011-12-29 13:33:37', '2011-12-29 21:33:37', '<blockquote>New America Media is the country\'s first and largest national collaboration and advocate of 2000 ethnic news organizations. Over 57 million ethnic adults connect to each other, to home countries and to America through 3000+ ethnic media, the fastest growing sector of American journalism...\n\nNAM produces, aggregates and disseminates multimedia content and services for and from the youth and ethnic media sectors. NAM has developed these pathways to achieve our goals:\n\n<strong>GROW A COLLECTIVE</strong> presence for the more than 3,000 ethnic news outlets nationwide and professionalize the sector through the following:\n<ul>\n	<li>Awards and EXPOs</li>\n	<li>Journalism school partnerships</li>\n	<li>Newsmaker briefings</li>\n	<li>Seminars and workshops for professional development</li>\n	<li>National Directory of Ethnic Media</li>\n	<li>Newsletters - editorial and marketing...</li>\n</ul>\n<strong>BRING THE VOICES</strong> of otherwise invisible communities - ethnic minorities, immigrants, young people - into national and regional focus through multi-lingual and cell phone polls. Some of our most recent polls that made headlines nationwide:\n<ul>\n	<li>Deep Divisions, Shared Destiny - A Poll of Black, Hispanic, and Asian Americans on Race Relations</li>\n	<li>Historic Poll of Undocumented Immigrants From Latin America</li>\n	<li>California Dreamers: A public opinion portrait of the most diverse generation the nation has known...</li>\n</ul>\n<strong>ENHANCE YOUTH DEVELOPMENT</strong> programs that produce peer-to-peer youth media and inter-generational dialogue through ethnic and mainstream media. Youth media content from YO! Youth Outlook, YO! TV, Silicon Valley De-Bug, The Beat Within, Sprawl Magazine, Roaddawgz and The Know provides a window into youth culture.\n\n<strong>DEVELOP AND PROMOTE</strong> social marketing and corporate messaging campaigns that expand the sector\'s access to advertising. NAM has channeled over $13 million in advertising dollars to ethnic media from HUD, the Centers for Disease Control and Prevention, Flex Your Power, The California Endowment, California\'s Administrative Office of the Courts, and Kaiser Permanente.\" <strong>Source: </strong><a href=\"http://newamericamedia.org/about/\" target=\"_blank\">New America Media</a></blockquote>', 'New America Media', 'To “grow [a] presence for the more than 3,000 ethnic news outlets nationwide,”  NAM partners with local J-schools to expand youth ethnic media representation, offers resources and free syndication!', 'publish', 'open', 'closed', '', 'new-america-media', '', '', '2011-12-29 13:33:37', '2011-12-29 21:33:37', '', 0, 'http://www.journalismaccelerator.com/?p=6985', 0, 'post', '', 0);
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(6993, 3, '2011-12-29 09:25:43', '2011-12-29 17:25:43', '<blockquote>In recent years, proposals have been introduced by legislators, governors, courts, and citizens\' groups in nearly every state to limit the role of politics in the selection of state judges.\n\nThe extent of these activities underscores the recognition that an independent judiciary is essential to the maintenance of public trust and confidence in the court system.\n\nThe American Judicature Society, through funding from the Open Society Institute, has contributed to these efforts by compiling comprehensive information on judicial selection processes in each of the fifty states and the District of Columbia. Topics covered include methods of selecting, retaining, and removing of judges; successful and unsuccessful reform efforts; the roles of parties, interest groups, and professional organizations in selecting judges; and the diversity of the bench.\" <strong>Source: </strong><a href=\"http://www.judicialselection.us/\" target=\"_blank\">American Judicature Society\'s Guides to Judicial Elections</a></blockquote>', 'American Judicature Society&#039;s Guides to Judicial Elections', '“Promoting the effective administration of justice,” here’s a comprehensive, state-by-state guide to judicial elections, recall, campaign rules, selection methods, criteria and resources.', 'publish', 'open', 'closed', '', 'american-judicature-societys-guides-to-judicial-elections', '', '', '2011-12-29 09:25:43', '2011-12-29 17:25:43', '', 0, 'http://www.journalismaccelerator.com/?p=6993', 0, 'post', '', 0),
(6996, 3, '2011-12-28 12:44:42', '2011-12-28 20:44:42', '<blockquote>Google Moderator makes it easy to gather and prioritize questions or opinions on any topic from a group of people.\n<ul>\n	<li>Users vote for the questions they care about</li>\n	<li>Collect questions in one place</li>\n	<li>Suitable for any event or gathering</li>\n</ul>\n<strong>Pricing details - </strong>Free for organizations using Google Apps \"Add it now\" will add this service into your control panel where you can continue the setup process.\n\n<strong>Description</strong> - Keeping group discussions or Q&amp;A sessions focused on important topics can be difficult. Google Moderator will help keep things on track by allowing users to both suggest questions and vote on others\' questions.\n\nEveryone has a chance to propose questions and the questions are collected in one place. Users can individually vote up or down on the questions they feel strongly about. Questions can then be addressed in popularity order, providing the best chance to answer the questions that the audience cares the most about.\n\nIt is flexible enough to be suitable for anything from a lecture to a team meeting or as a research tool to gather popularity-ranked feedback. Google is using Moderator to organize Google Apps feature requests at <a href=\"http://moderator.appspot.com/#16/e=87fd\" target=\"_blank\">http://moderator.appspot.com/#16/e=87fd</a>.” <strong>Source: </strong><a href=\"https://www.google.com/enterprise/marketplace/viewListing?productListingId=5143210+6088191711778981644&amp;pli=1\" target=\"_blank\">Google Apps Marketplace</a>\n\n&nbsp;\n\n“<strong>Using the Google Moderator:</strong> Google Moderator lets some people submit questions and lets other people rank the value of each question for an answer. Schools could use this approach to encourage students to submit questions and let their peers rank the question so the teacher could address the most popular questions first...\n\nOnce the service is installed, the moderator will create a series of questions, such as \"Final Exam\" or \"Tuesday Lecture,\" or whatever topic the moderator wants to collect questions for. The moderator can also allow anonymous questions to encourage more activity...or to link questions to the person submitting the question. Participants will then submit questions and vote on questions for popularity\'s sake.\n\nAs more and more questions are fed into the Google Moderator, they\'ll queue up for participants to review. New questions (questions that you\'ve not seen before or voted on) will appear with a blue background. This helps new questions get some attention from participants and to show that new ideas are being submitted for review. Participants can also flag questions that aren\'t appropriate for the conversation—though the question will remain until the moderator reviews and removes the flagged item.\n\nGoogle Moderator can also be added to a page on a website. This allows participants some time to think of questions, add more questions via the Web, and vote on existing questions. Schools may also be interested in integrating Google Moderator with Presentations. This simplified view of Google Moderator is useful for live presentations as it\'s a condensed version of the questions and it highlights the popular questions that have been submitted.” <strong>Source: </strong><a href=\"http://www.informit.com/articles/article.aspx?p=1680704&amp;seqNum=2\" target=\"_blank\">InformIT</a></blockquote>', 'Google Moderator', 'Got a topic to discuss with your community? Google Moderator helps streamline the process, making it easier for people to post thoughts, offer their comments and ask questions. ', 'publish', 'open', 'closed', '', 'google-moderator', '', '', '2011-12-28 12:44:42', '2011-12-28 20:44:42', '', 0, 'http://www.journalismaccelerator.com/?p=6996', 0, 'post', '', 2),
(7004, 3, '2011-12-29 11:22:14', '2011-12-29 19:22:14', '<blockquote>We believe CoveritLive allows for a new type of online reporting; it’s a great tool for providing your expert and in-depth commentary during an event, with the ability to interact in real-time with your readers through live polls, instant questions and multimedia. Here are a few of the many ways CoveritLive can be used to engage online audiences:\n<ul>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#breaking\" target=\"_blank\">Deliver Breaking News</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#local\" target=\"_blank\">Provide in-depth Local News</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#QA\" target=\"_blank\">Run a Q&amp;A Session</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#political\" target=\"_blank\">Get Political</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#sports\" target=\"_blank\">Cover the Big Game</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#syndication\" target=\"_blank\">Host a Regularly Scheduled Event</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#conference\" target=\"_blank\">Live Blog a Conference</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#tv\" target=\"_blank\">Entertain TV Fans</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#educate\" target=\"_blank\">Educate and Debate</a></li>\n	<li><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195#earnings\" target=\"_blank\">Host an Earnings Call</a>\" <strong>Source: </strong><a href=\"http://www.coveritlive.com/index.php?option=com_content&amp;task=view&amp;id=132&amp;Itemid=195\" target=\"_blank\">CoverItLive</a></li>\n</ul>\n\"<strong>CoverItLive</strong> is a simple application that can be installed on a blog with an embed code. From the front end on the blog, readers can follow the reports on the time line. They can ask questions, give comments, or send files for example pictures. At the back end the blogger or reporter controls the process. He or she starts the reporting by typing messages on the time-line. This setup makes CoverItLive highly interactive and opens the road to real time messaging.\n\nFrom the console there are lots of possibilities. For example adding photos or video; sending a news flash to the followers of the session; or doing a quick poll. A session on CoverItLive is also open to Twitter, meaning tweets can be published directly.\n\nAdding a webcam is easy, and the followers can see what is happening on location...Generally CoverItLive works best when the news breaks so fast that it does not make sense to start traditional reporting on a website or blog. Good examples of interesting practices of live blogging were the shooting in Norway ... or the tsunami in Japan.\" <strong>Source: </strong><a href=\"http://memeburn.com/2011/10/tips-for-live-blogging-with-coveritlive/\" target=\"_blank\">Memeburn</a></blockquote>', 'CoverItLive', 'Votes, shooting, sports: top, breaking news deserves comprehensive live coverage. Hyperlocal leaders apply this tool to meld multimedia, social and real time coverage.', 'publish', 'open', 'closed', '', 'coveritlive', '', '', '2011-12-29 11:22:14', '2011-12-29 19:22:14', '', 0, 'http://www.journalismaccelerator.com/?p=7004', 0, 'post', '', 3),
(7008, 3, '2011-12-28 10:46:11', '2011-12-28 18:46:11', '<blockquote>[I]t’s never been more true: a book is a snapshot. I’m glad I got the opportunity to write the Newsonomics book. It gave me a couple of months to step back from the sometimes-maddening pace of the 24/7 Twitter-driven news world and think about the big, impactful trends driving what the news itself is becoming, what we all will be able to read, hear and see.\n\nWith the book now being published [2010], I’m launching Newsonomics.com. It’s my effort to build on the trends driving daily change in the press, and help me keep track of them, and how they relate to each other. As I keep track, I hope Newsonomics.com is helpful to you in keeping track as well. I’ve thought about what keeping track means, and the site design, ably done by Randa Clay, reflects that:\n<ul>\n	<li>5Spot: My new quick-take, mostly daily feature highlights what I think are top developments to note, and why, out of the daily torrent.</li>\n	<li>The Skinny: Here, I highlight data and quotes that we simply shouldn’t pass over too quickly; ones picked off the conveyor best of soundbites and reports. Some of the data will come from my Outsell work; some of it from other sources. Here, too, you’ll see writing from others in the industry I’ve tapped to contributed their deep and specific knowledge. To begin with, I’ve tapped two people on the money side of the biz. Some of you will recall AdMan from Content Bridges, an experienced (and anonymous) print ad executive, with a keen perspective on marketplace change. You’ll also now find “Ask the Agency Guy,” contributions from Tim Perlstein, a Director of Strategy at digital agency Razorfish. (Of course, his comments represent his personal views, and not necessarily those of Razorfish or its clients.)</li>\n	<li>Content Bridges: I’ve been writing my Content Bridges blog since 2005 and will continue to do so. The posts can still be found there, and on Newsonomics.</li>\n	<li>Touts: I point to top posts from familiar and unfamiliar places that I think contribute to our collective understanding. PermaTouts is my page pointing to key sites and bloggers who I think are must-reads.</li>\n</ul>\nPlus: It’s all searchable. That searchability comes in especially handy as we’ve added in five years of Content Bridges and Outsell posts as well.\" <strong>Source: </strong><a href=\"http://newsonomics.com/welcome-to-newsonomics-com/\" target=\"_blank\">Newsonomics</a></blockquote>', 'Newsonomics: How the emerging business of digital news shapes what we read and know', 'In the “age of Darwinian content” media analyst Ken Doctor probes the economics of journalism with insights so sharp Nieman and others cite his writing and source his findings.', 'publish', 'open', 'closed', '', 'newsonomics', '', '', '2011-12-28 10:46:11', '2011-12-28 18:46:11', '', 0, 'http://www.journalismaccelerator.com/?p=7008', 0, 'post', '', 0);
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(7015, 17, '2011-12-30 13:25:43', '2011-12-30 21:25:43', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em>The December <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/\">conversation on kickstarting 2012 election coverage</a> was rich with models to mimic, tools to try, ideas to explore and much more for any publisher striving to serve fresh and meaningful election coverage. We have pulled more than five dozen useful tidbits from that forum, organized around three major themes: <a href=\"#editorial\">editorial</a>, <a href=\"#collaboration\">collaboration</a>, and <a href=\"#money\">moneymaking</a>.</em></p>\n<p style=\"padding-left: 65px;\"><em>Click on the “in forum” link to see the resource listed in context of the larger conversation – layered in dozens of illuminating exchanges. To go deeper – reach out and <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/participants/\">connect with the community members who shared</a> their knowledge. </em></p>\n<p style=\"padding-left: 65px;\"><em>As you check out this list, comment below to share with others what has worked for you or how you anticipate reporting election coverage this coming year.</em></p>\n<p style=\"padding-left: 65px;\"><em>As always, the JA <a href=\"http://www.journalismaccelerator.com/about/suggest-a-resource/\">welcomes ideas for resources to share</a>. We’d love to hear your top picks, based on your experience, from this collection the community has offered for others to consider. And your ideas for other things you think should be added to this list.</em></p>\n\n<h3 id=\"editorial\"><strong> </strong><strong>Editorial</strong></h3>\n<div id=\"attachment_7071\" class=\"wp-caption alignright\" style=\"width: 310px;\">\n\n<img class=\"size-full wp-image-7071 \" title=\"Forum Day 1 Editorial\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/Emily_editorial.jpg\" alt=\"Forum Day 1 Editorial\" width=\"300\" height=\"225\" />\n<p class=\"wp-caption-text\"><a href=\"http://www.journalismaccelerator.com/members/emilygharris/\">Emily</a> starts off day one of the forum with a conversation around Editorial. Photo by <a href=\"http://www.journalismaccelerator.com/members/lisa-skube/\">Lisa Skube</a>.</p>\n\n</div>\n<ul>\n	<li>Track campaign contributions with free data from the <a href=\"http://www.journalismaccelerator.com/resources/the-national-institute-on-money-in-state-politics-follow-the-money/\">National Institute on Money and State Politics</a>. State candidates too.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1093\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/laurafrank/\">Laura Frank</a> and <a href=\"http://www.journalismaccelerator.com/members/colegoins/\">Cole Goins</a>.</span></li>\n	<li>Go beyond the horserace; evaluate governance with data from the new <a href=\"http://www.journalismaccelerator.com/resources/state-integrity-investigation/\">State Integrity Investigation</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1193\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/michaelskoler/\">Michael Skoler</a> and <a href=\"http://www.journalismaccelerator.com/members/mpgodfrey/\">Michelle Powers Godfrey</a>.</span></li>\n	<li>Read the <a href=\"http://nudges.org/\" target=\"_blank\">Nudge blog</a> for brain fodder on how people make decisions, including political ones.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1114\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/aly/\">Aly Sneider</a>.</span></li>\n	<li>Understand influence tactics: <a href=\"http://www.time.com/time/magazine/article/0,9171,1889153,00.html#ixzz1fsaau1F5\" target=\"_blank\">See how Obama used</a> group behavioral psychology to win in 2008.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1114\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/aly/\">Aly Sneider</a>.</span></li>\n	<li>Create your own election-related game for readers. <a href=\"http://www.journalismaccelerator.com/resources/public-insight-network/\" target=\"_blank\">PIN</a>’s 2008 <a href=\"http://americanpublicmedia.publicradio.org/engage08/selectacandidate/\" target=\"_blank\">Select-A-Candidate</a> is an example.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1084\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.<!--more--></span></li>\n	<li><a href=\"http://votesmart.org/share/link-to-us#voteeasy\" target=\"_blank\">Embed a link</a> to <a href=\"http://www.votesmart.org/voteeasy/\" target=\"_blank\">VoteEasy</a>, a highly interactive API that helps readers find current national candidates who share their views.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1139\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Add a simple <a href=\"http://votesmart.org/share/widgets\" target=\"_blank\">search-for-candidates widget</a> to your site.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1135\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Integrate a wide menu of candidate data into your custom applications using <a href=\"http://votesmart.org/share/api\" target=\"_blank\">these APIs</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1135\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Stay across key votes in Congress or your state legislature with this <a href=\"http://votesmart.org/media/rss\" target=\"_blank\">RSS feed</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1135\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Tell readers about the <a href=\"http://www.votesmart.org/media/publications\" target=\"_blank\">Voter’s Self-Defense Manual</a>, a booklet of Congressional members’ voting records and money info.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1103\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart.</a></span></li>\n	<li>Call 1-888-Vote-Smart or email media (at) votesmart.org for free, non-partisan candidate research for reporters.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1140\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Analyze campaign literature coming in the mail, using <a href=\"http://www.slate.com/articles/news_and_politics/victory_lab/2011/12/u_s_postal_service_changes_how_they_ll_affect_the_2012_campaign.html\" target=\"_blank\">this article</a> as a starting point.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1086\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/jeff-lennan/\">Jeff Lennan</a>.</span></li>\n	<li>Offer evaluation of candidate claims by bringing <a href=\"http://www.politifact.com/truth-o-meter/statements/\" target=\"_blank\">Politifact’s Truth-O-Meter</a> to your site. Widgets or RSS.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1105\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/maryturck/\">Mary Turck</a>.</span></li>\n	<li>Look for (or create!) a local-level resource on candidate and lobbyist spending like the <a href=\"http://www.vpap.org/\" target=\"_blank\">Virginia Public Access Project</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1111\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/fairfaxgovbook/\">Frank Muraca</a>.</span></li>\n	<li>Try <a href=\"http://www.tumblr.com/about\" target=\"_blank\">Tumblr</a> to create quick-hit, multimedia election coverage.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1122\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.</span></li>\n	<li>Use <a href=\"http://www.coveritlive.com/\" target=\"_blank\">CoveritLive</a> on election night to draw in a wide range of information and views.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1213\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/mediatwit/\">Mark Glaser</a> and <a href=\"http://www.journalismaccelerator.com/members/agalloway/\">Anne Galloway</a>.</span></li>\n	<li>Design your election page to be deep but simple.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1131\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/agalloway/\">Anne Galloway</a>.</span></li>\n	<li>Report on judicial races like never before with this <a href=\"http://www.journalismaccelerator.com/resources/american-judicature-societys-guides-to-judicial-elections/\">state-by-state guide</a> to rules, recall, and campaign contributions.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1138\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart</a>.</span></li>\n	<li>Track the impact of partisan networking tools, such as <a href=\"http://connect.freedomworks.org/node/65463#2\" target=\"_blank\">this one</a> for Tea Party supporters. Or use them to find activists.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1160\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/knowtheory/\">Ted Han</a>.</span></li>\n	<li>Check out the <a href=\"https://wwws.whitehouse.gov/petitions\" target=\"_blank\">White House’s “We The People” petition site</a> for ideas suggested or supported in your area.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1188\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/thomas-j-lee/\">Thomas J. Lee</a>.</span></li>\n	<li>Use Sunlight’s <a href=\"http://www.journalismaccelerator.com/resources/the-sunlight-foundation/\">Campaign Ad Monitor</a> to check responses to local ads. Or to get readers involved in ad monitoring.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1201\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/colegoins/\">Cole Goins</a>.</span></li>\n	<li>Get ideas from this <a href=\"http://www.iwatchnews.org/politics/elections/you-report-election-2010\" target=\"_blank\">2010 Center for Public Integrity work</a> to track campaign tricks through crowdsourcing.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1201\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/colegoins/\">Cole Goins</a>.</span></li>\n	<li>Learn the rich possibilities of <a href=\"http://influenceexplorer.com/\" target=\"_blank\">Influence Explorer</a> and <a href=\"http://www.journalismaccelerator.com/resources/the-sunlight-foundation/\">Politiwidgets</a> from Sunlight Labs. Run your own articles through <a href=\"http://poligraft.com/\" target=\"_blank\">Poligraft</a>, then post.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1204\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/thomas-j-lee/\">Thomas J. Lee</a>.</span></li>\n	<li>Paint the big money picture with help from another <a href=\"http://reporting.sunlightfoundation.com/outside-spending/\" target=\"_blank\">Sunlight tool</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1204\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/thomas-j-lee/\">Thomas J. Lee</a>.</span></li>\n	<li>Figure out what’s missing in election coverage, then dive in.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1049\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.</span></li>\n	<li>Challenge yourself to beat <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1040\">Charlottesville Tomorrow’s list</a> of election related content, events, and products.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1040\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span></li>\n	<li>Enrich reporting with free data like past election results, voter registrations, and the 2010 Census.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1120\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/davidherzog/\">David Herzog</a>.</span><strong> </strong></li>\n</ul>\n<h3 id=\"collaboration\"><strong>\n</strong><strong> </strong><strong> </strong><strong>Collaboration</strong></h3>\n<div id=\"attachment_6708\" class=\"wp-caption alignright\" style=\"width: 310px;\">\n\n<img class=\"size-full wp-image-6708  \" title=\"Forum Day 3 Collaboration\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/collaborate-1.jpg\" alt=\"Forum Day 3 Collaboration\" width=\"300\" height=\"225\" />\n<p class=\"wp-caption-text\"><a href=\"http://www.journalismaccelerator.com/members/lisa-skube/\">Lisa</a> and <a href=\"http://www.journalismaccelerator.com/members/nicole-staudinger/\">Nicole</a> collaborate on the kick off banner for day two: Collaboration. Photo by <a href=\"http://www.journalismaccelerator.com/members/dennetmint/\">Denise Cheng</a>.</p>\n\n</div>\n<ul>\n	<li>Gather community contributions to stories using <a href=\"http://www.mediawiki.org/wiki/MediaWiki\" target=\"_blank\">MediaWiki</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1078\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/fairfaxgovbook/\">Frank Muraca</a>.</span></li>\n	<li>Solicit questions for an article or candidate forum with <a href=\"http://www.journalismaccelerator.com/resources/google-moderator/\">Google Moderator</a>.<strong> </strong>\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1044\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span></li>\n	<li>Use the <a href=\"http://www.journalismaccelerator.com/resources/public-insight-network/\">Public Insight Network</a> to organize a network of people glad to offer their experience and expertise to coverage.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1077\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a> and <a href=\"http://www.journalismaccelerator.com/members/laurafrank/\">Laura Frank</a>.<strong> </strong></span></li>\n	<li>Build your own crowdsourcing query based on a Public Insight Network <a href=\"http://www.publicinsightnetwork.org/user/form_display.php?isPIJ=Y&amp;form_code=3b818ce437a5\" target=\"_blank\">sample form</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1077\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.<strong> </strong></span></li>\n	<li>Try <a href=\"https://www.publicinsightnetwork.org/form/iwatch-news/81aff7e453a7/did-you-donate-to-a-presidential-candidate-in-the-2008-election\" target=\"_blank\">this query</a> and compare your results to <a href=\"http://www.iwatchnews.org/2011/03/15/4048/small-donors-vs-big-money-2012\" target=\"_blank\">this story</a>. And explore different ways to get your question widely distributed.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1211\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/colegoins/\">Cole Goins</a>.<strong> </strong></span></li>\n	<li>Get a scoop on candidates’ unknown positions by publicly supporting this <a href=\"http://www.votesmart.org/about/political-courage-test\" target=\"_blank\">Political Courage Test</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1140\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/votesmart/\">Project Vote Smart.</a><strong> </strong></span></li>\n	<li>Try creating a community election coverage space using <a href=\"https://posterous.com/\" target=\"_blank\">Posterous</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1122\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.</span></li>\n	<li>Draw on social media for election insight; chronicle with <a href=\"http://storify.com/storifyfaq/frequently-asked-questions\" target=\"_blank\">Storify</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1122\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/andrewhaeg/\">Andrew Haeg</a>.</span></li>\n	<li>Manage your community relationships (for information or fundraising) with a CRM tool such as <a href=\"http://www.convio.com/\" target=\"_blank\">Convio</a>, <a href=\"http://www.icontact.com/\" target=\"_blank\">iContact</a> or <a href=\"http://office.microsoft.com/en-us/access/\" target=\"_blank\">MS Access</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Mentioned <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1132\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span></li>\n	<li>Bookmark this <a href=\"http://www.delicious.com/mayerjoy/election\" target=\"_blank\">elections ideas guide</a> compiled by community engagement expert Joy Mayer.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1146\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/mayerjoy/\">Joy Mayer</a>.</span></li>\n	<li>Consider the potential for election coverage within existing partnerships.\n<span style=\"font-style: italic; font-size: 12px;\">— <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1214\">Thoughts</a> on this <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1179\">in the forum</a> by <a href=\"http://www.journalismaccelerator.com/members/bobpayne_times/\">Bob Payne</a> and <a href=\"http://www.journalismaccelerator.com/members/teresawippel/\">Teresa Wippel</a>. <strong> </strong></span></li>\n	<li>Use <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1212\">these questions</a> to evaluate any collaboration. Samples: How much time will it take? How much money might it make? Will it help the community?\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1212\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/teresawippel/\">Teresa Wippel</a>.<strong> </strong></span></li>\n	<li>Check out <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1274\">more collaboration tips</a>, also earned from experience. Such as: Don’t leave things to chance, think through each detail.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1274\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/elarrubia/\">Evelyn Larrubia</a>.<strong> </strong></span></li>\n	<li>Go into collaborations with an <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1269\">honest assessment</a> of the challenges and <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1161\">stay flexible</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1269\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/trevoraaronson/\">Trevor Aaronson</a>.<strong> </strong></span></li>\n	<li>Follow the <a href=\"http://fcir.org/2011/11/13/behind-the-story-fcir%E2%80%99s-investigation-of-deportations-to-haiti/\" target=\"_blank\">collaboration template</a> created by the Florida Center for Investigative Reporting for <a href=\"http://fcir.org/2011/11/13/u-s-deportees-to-haiti-jailed-without-cause-face-severe-health-risks/\" target=\"_blank\">this story</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1161\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/trevoraaronson/\">Trevor Aaronson</a>.<strong> </strong></span></li>\n	<li>Think about what community collaborators gain from experience with <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1206\">these good questions</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1206\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/knowtheory/\">Ted Han</a>.<strong> </strong></span></li>\n	<li>Consider how to replicate the “super low tech” but highly clear process of communication with contributors on <a href=\"http://www.thedailybeast.com/company/contact-us.html\">Andrew Sullivan’s blog</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1206\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/knowtheory/\">Ted Han</a>.<strong> </strong></span></li>\n	<li>Join with <a href=\"http://pressthink.org/2011/12/the-citizens-agenda-a-plan-to-make-election-coverage-more-useful-to-people/\" target=\"_blank\">Jay Rosen and The Guardian</a> to change the arc of election coverage.<a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1175\">\n</a><span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1283\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/maryturck/\">Mary Turck</a> and <a href=\"http://www.journalismaccelerator.com/members/futuresoup/\">Jacob Caggiano</a>.</span></li>\n	<li>Brainstorm better media partnerships for election coverage with the <em>Seattle Times</em> editor in charge of a 50 site network.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1217\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/bobpayne_times/\">Bob Payne</a>.</span></li>\n	<li>Tap into data already collected by <a href=\"http://www.neighborhoodindicators.org/partners/profiles\" target=\"_blank\">local organizations</a>; run your own analysis to parse important issues. <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1207\">Co-develop</a> a tool.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1200\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/matthewbarry/\">Matthew Barry</a>.</span></li>\n	<li>Build support for your work and integrate social engagement tools to your site using a tool like <a href=\"http://nationbuilder.com/faq\" target=\"_blank\">NationBuilder</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1205\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/mpgodfrey/\">Michelle Powers Godfrey</a>.</span></li>\n	<li>Note these sites that have been open to content sharing; and keep up with <a href=\"http://j-source.ca/about\" target=\"_blank\">Canadian</a>, <a href=\"http://www.ejc.nl/\" target=\"_blank\">European</a>, and <a href=\"http://mindshift.kqed.org/\" target=\"_blank\">MindShift</a>-ing journalism trends.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1213\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/mediatwit/\">Mark Glaser</a>.</span></li>\n	<li>Measure audience engagement using <a href=\"http://www.rjionline.org/blog/measuring-community-engagement-case-study-chicago-public-media\" target=\"_blank\">these thoughtful criteria</a>. Useful for editorial and financial considerations.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1223\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/breeze-richardson/\">Breeze Richardson</a>.</span></li>\n	<li>Model special election coverage after the <a href=\"http://mediaengage.org/storyexchange/story.cfm?sid=156643\" target=\"_blank\">highly successful</a> public media project “<a href=\"http://chicagopublicmedia.org/content/elections-2011-dear-chicago\" target=\"_blank\">Dear Chicago</a>.”\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1280\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/breeze-richardson/\">Breeze Richardson</a>.</span></li>\n	<li>Open your mind to all sorts of ways to connect with your community. Even <a href=\"http://californiawatch.org/k-12/coloring-book-helps-kids-prepare-earthquake-9660\" target=\"_blank\">coloring books</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1277\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/elarrubia/\">Evelyn Larrubia</a>.</span></li>\n	<li><a href=\"http://therapidian.org/participate\">Show</a> community members <a href=\"http://therapidian.org/volunteer\" target=\"_blank\">exactly what it takes</a> to get involved.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1218\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/dennetmint/\">Denise Cheng</a>.</span></li>\n	<li>Check in with the <a href=\"http://www.piton.org/\" target=\"_blank\">Piton Foundation</a> about doing in your state <a href=\"http://www.coloradodatacommons.org/about/\" target=\"_blank\">what they did in Colorado</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1207\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/matthewbarry/\">Matthew Barry</a>.</span></li>\n	<li>Ask your readers <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1056\">what they want to know</a> before voting, enlist local experts to create content and <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1071\">cut the dreck</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1057\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/maryturck/\">Mary Turck</a>.</span></li>\n	<li>Hire a community engagement manager to build your audience.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1121\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span></li>\n	<li>Debrief the election over drinks with a mix of players and voters.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1121\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span></li>\n	<li>Set up tables at polling stations to advertise yourself.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1121\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/brianwheeler/\">Brian Wheeler</a>.</span><strong> </strong></li>\n</ul>\n<h3 id=\"money\"><strong>\n</strong><strong> </strong><strong> </strong><strong>Money</strong></h3>\n<div id=\"attachment_7072\" class=\"wp-caption alignright\" style=\"width: 310px;\">\n\n<img class=\"size-full wp-image-7072 \" title=\"Forum Day 3 Money\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/12/JA_Money.jpg\" alt=\"Forum Day 3 Money\" width=\"300\" height=\"225\" />\n<p class=\"wp-caption-text\">The forum closes out on day three with the topic of Money. Photo by <a href=\"http://www.journalismaccelerator.com/members/dennetmint/\">Denise Cheng</a>.</p>\n\n</div>\n<ul>\n	<li>Borrow from the Sacramento Press model and create <a href=\"http://www.sacad.net/\" target=\"_blank\">a local ad network</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1245\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/benilfeld/\">Ben Ilfeld</a>.<strong> </strong></span></li>\n	<li>Draw on <a href=\"http://www.journalismaccelerator.com/resources/local-yokel-media/\">Local Yokel’s experience</a> to join with other hyperlocals to sell election ads for bigger races.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1264\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/localyokelmedia/\">Dick O’Hare</a>.<strong> </strong></span></li>\n	<li>Watch this <a href=\"http://www.cjr.org/the_news_frontier_database/2011/10/neighborhood-notes.php\" target=\"_blank\">network of local sites</a> experiment with ad revenue models beyond the usual.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1248\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/corneliusswart/\">Cornelius Swart</a>.</span></li>\n	<li>Grab a copy of the <a href=\"http://www.j-lab.org/publications/rules-of-the-road-navigating-the-new-ethics-of-local-journalism\" target=\"_blank\">J-Lab ethics guide</a>, designed to help new media navigate ad/editorial issues.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1279\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/corneliusswart/\">Cornelius Swart</a>.</span></li>\n	<li>Consider the <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1234\">legal and ethical issues</a> around accepting political ads. Ask your audience for input. <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1269\">Tell what you earn from ads</a>.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1234\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/benilfeld/\">Ben Ilfeld</a>.<strong> </strong></span></li>\n	<li>Seek opportunities in election coverage to increase site participation. Translate that to advertisers.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1240\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/benilfeld/\">Ben Ilfeld</a>.<strong> </strong></span></li>\n	<li>Design your ad offerings so busy campaigns get a simple message – like “The Election Impact Package.”\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1232\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/localyokelmedia/\">Dick O’Hare</a>.<strong> </strong></span></li>\n	<li>Figure out <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1202\">ways beyond ads</a> to generate revenue.\n<span style=\"font-style: italic; font-size: 12px;\">— Suggested <a href=\"http://www.journalismaccelerator.com/questions/technology/what-kind-of-election-coverage-do-you-want-to-bring-to-your-community-in-2012/#comment-1202\">in forum</a> by <a href=\"http://www.journalismaccelerator.com/members/trevoraaronson/\">Trevor Aaronson</a>.<strong> </strong></span></li>\n</ul>', 'JA Reports: 67 tips, tools and ideas for 2012 election coverage from our recent forum', 'Open Secrets predicts 2012 election spending to top $6B, up a billion since just \'08. For you: a wealth of resources from the December JA forum to strengthen your election coverage and up your game.', 'publish', 'open', 'closed', '', 'ja-reports-67-tips-tools-and-ideas-for-2012-election-coverage-from-our-recent-forum', '', '', '2011-12-30 13:25:43', '2011-12-30 21:25:43', '', 0, 'http://www.journalismaccelerator.com/?p=7015', 0, 'post', '', 1),
(7133, 3, '2012-01-05 13:36:57', '2012-01-05 21:36:57', 'What I saw at the Hyperlocal Revolution. \"No story too small.\" David W. Barton shares his take as the ex-Sacramento Press editor-in-chief; an honest assessment of the real challenges and promise of new media / citizen news sites.\n\n<a href=\"http://www.cjr.org/the_news_frontier/what_i_saw_at_the_hyperlocal_revolution.php#comments\" target=\"_blank\">What I saw at the Hyperlocal Revolution</a>\n\"No story too small.\" David W. Barton shares his take as the ex-Sacramento Press editor-in-chief; an honest assessment of the real challenges and promise of new media / citizen news sites.\n\n<a href=\"http://welocally.com/?page_id=631\" target=\"_blank\">Hyperlocal Publishing Business Model Canvas</a>\nUsing nine basic building blocks, We Locally launches a new tool for hyperlocals to “grow revenues, fight off the corporate competitors, and get to a point of sustainable independence.”\n\n<a href=\"http://pressthink.org/2011/12/the-citizens-agenda-a-plan-to-make-election-coverage-more-useful-to-people/\" target=\"_blank\">The Citizens Agenda: A Plan to Make Election Coverage More Useful to People</a>\nCrafting a “new master narrative” for Election 2012, and looking for collaborators. Brought to you by Jay Rosen, The Guardian US, and NYU’s Studio 20.\n\n<a href=\"http://www.nytimes.com/roomfordebate/2011/12/11/are-all-bloggers-journalists\" target=\"_blank\">Are All Bloggers Journalists?</a>\nFour takes on the blogger v. journalist debate that the Crystal Cox case sparked anew.\n\n<a href=\"http://www.floridavoices.com/\" target=\"_blank\">Florida Voices</a>\nA “one stop guide” to op-eds, commentary and conversation – in this case, all about Florida. Would such a new media venture work in your state?\n\n<a href=\"http://www.niemanlab.org/2011/12/the-newsonomics-of-the-magic-formula-for-2012/\" target=\"_blank\">The Newsonomics of the Magic Formula for 2012</a>\n2011 delivers a 22% third quarter increase in US digital ad revenue. 2012 expects 63 million smart TVs to ship. Ken Doctor deconstructs and adds up numbers to help publishers see the future.\n\n<a href=\"http://www.forbes.com/sites/adamthierer/2011/12/04/thinking-about-the-future-of-informed-communities-and-journalism\" target=\"_blank\">Thinking About the Future of Informed Communities and Journalism</a>\nForbes contributor Adam Thierer gathers leading reports and asks the burning question: Do citizens have access to the “right sort of information\" — especially about their local communities?\n\n<a href=\"http://www.knightdigitalmediacenter.org/leadership_blog/comments/20111130_new_report_new_practices_shape_transformative_news_leadership_in_t/\" target=\"_blank\">KDMC report: New practices shape transformative news leadership in the digital age</a>\nMichele McLellan distills dozens of conversations, surfacing transformative leadership practices like focus, adapt, be a catalyst, own the numbers, make time for the future and get out of the way!', 'Journalism Accelerator Featured Links: December 23, 2011 - January 5, 2012', 'What I saw at the Hyperlocal Revolution. \"No story too small.\" David W. Barton shares his take as the ex-Sacramento Press editor-in-chief; an honest assessment of the real challenges and promise of new media / citizen news sites.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-december-23-2011-january-5-2011', '', '', '2012-01-05 13:36:57', '2012-01-05 21:36:57', '', 0, 'http://www.journalismaccelerator.com/?p=7133', 0, 'post', '', 0);
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(7150, 3, '2011-12-31 11:12:00', '2011-12-31 19:12:00', 'The NYT Co. sells off its regional papers, plus reviews and predictions on media kept coming the last week of the year. Newspaper job cuts reportedly rose 30% in 2011. Record campaign ad spending forecast 2012.\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\">Is Google+ an efficient use of time for small businesses? Ask @<a href=\"https://twitter.com/ericaswallow\">ericaswallow</a>: <a title=\"http://on.mash.to/sAKT0q\" href=\"http://t.co/wQyVBlza\">on.mash.to/sAKT0q</a> <a href=\"https://twitter.com/search/%2523smallbiz\">#smallbiz</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/152479503116025856\">December 29, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\">\nHow Can <a href=\"https://twitter.com/search/%2523Newspapers\">#Newspapers</a> Convince Readers That Online Content Is Worth Paying For? <a title=\"http://bit.ly/sCdxd8\" href=\"http://t.co/pCommOMm\">bit.ly/sCdxd8</a> (via @<a href=\"https://twitter.com/EditorPublisher\">EditorPublisher</a>) <a href=\"https://twitter.com/search/%2523publishing\">#publishing</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/152026517650677761\">December 28, 2011</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\">Passionate abt journalism/community connection? Read @<a href=\"https://twitter.com/jstevens\">jstevens</a> on WellCommons: Revolution under the radar:<a title=\"http://bit.ly/uWXraH\" href=\"http://t.co/UQsBRMnv\">bit.ly/uWXraH</a>\n\n— jtmstream (@jtmstream) <a href=\"https://twitter.com/jtmstream/status/147037691668742144\">December 14, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\">\nRT @<a href=\"https://twitter.com/andrewhaeg\">andrewhaeg</a> @<a href=\"https://twitter.com/dnbornstein\">dnbornstein</a>: <a href=\"https://twitter.com/search/%2523Journalism\">#Journalism</a> is a feedback mechanism to help society self-correct. <a title=\"http://nyti.ms/tE9U8N\" href=\"http://t.co/TxCGTYgB\">nyti.ms/tE9U8N</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/151664636134043648\">December 27, 2011</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\">A new type of software predicts revolutions by mining <a href=\"https://twitter.com/search/%2523news\">#news</a> reports around the world <a title=\"http://bit.ly/u59t1M\" href=\"http://t.co/l2YlgrJr\">bit.ly/u59t1M</a> (via @<a href=\"https://twitter.com/stkonrath\">stkonrath</a> &amp; @<a href=\"https://twitter.com/singularityhub\">singularityhub</a>)\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/152826794108649472\">December 30, 2011</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>', 'Tweets for Keeps: December 25 - 31, 2011', 'The NYT Co. sells off its regional papers, plus reviews and predictions on media kept coming the last week of the year. Newspaper job cuts reportedly rose 30% in 2011. Record campaign ad spending forecast 2012.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-december-25-31-2011', '', '', '2011-12-31 11:12:00', '2011-12-31 19:12:00', '', 0, 'http://www.journalismaccelerator.com/?p=7150', 0, 'post', '', 0),
(7177, 3, '2012-01-11 11:39:23', '2012-01-11 19:39:23', 'The presidential race got going with a record: GOP nominee Mitt Romney beat Rick Santorum by eight votes in the Iowa caucuses. 2012 predictions continue; one sees local businesses in a big shift to ads in social media.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>Brian Engler urges <a href=\"https://twitter.com/search/%2523hyperlocal\">#hyperlocal</a> <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a> to be careful when utilizing social <a href=\"https://twitter.com/search/%2523advertising\">#advertising</a>: <a href=\"http://t.co/LJOaWCyS\" title=\"http://bit.ly/xK3WFS\">bit.ly/xK3WFS</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/154608537027350528\" data-datetime=\"2012-01-04T17:02:02+00:00\">January 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>Tips from @<a href=\"https://twitter.com/sdoig\">sdoig</a> on efficient <a href=\"https://twitter.com/search/%2523data\">#data</a> use for <a href=\"https://twitter.com/search/%2523business\">#business</a> stories, from @<a href=\"https://twitter.com/TianChen95\">TianChen95</a> (via @<a href=\"https://twitter.com/StKonrath\">StKonrath</a>) <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/154940665468424193\" data-datetime=\"2012-01-05T15:01:47+00:00\">January 5, 2012</a></blockquote>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>The Next Great Media Form <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523technology\">#technology</a> <a href=\"https://twitter.com/search/%2523tablet\">#tablet</a> <a href=\"https://twitter.com/search/%2523socialmedia\">#socialmedia</a> <a href=\"https://twitter.com/search/%2523liveblog\">#liveblog</a> - <a href=\"http://t.co/IUOV7CbD\" title=\"http://pulse.me/s/3SKao\">pulse.me/s/3SKao</a></p>&mdash; Omar Solis (@DigitalVillain) <a href=\"https://twitter.com/DigitalVillain/status/154294760205598720\" data-datetime=\"2012-01-03T20:15:12+00:00\">January 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p>Year in Review: 6 Trends in Journalism Education <a href=\"http://t.co/TvX7L1z1\" title=\"http://to.pbs.org/rYxhia\">to.pbs.org/rYxhia</a> via @<a href=\"https://twitter.com/pbs\">pbs</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523highered\">#highered</a></p>&mdash; AEJMC (@AEJMC) <a href=\"https://twitter.com/AEJMC/status/154580349760974848\" data-datetime=\"2012-01-04T15:10:02+00:00\">January 4, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<blockquote class=\"twitter-tweet\"><p>What do the book makers believe about the future of <a href=\"https://twitter.com/search/%2523reading\">#reading</a>? <a href=\"http://t.co/XPHQD6VO\" title=\"http://huff.to/uZLYRW\">huff.to/uZLYRW</a> An interview with @<a href=\"https://twitter.com/SkipPrichard\">SkipPrichard</a> by @<a href=\"https://twitter.com/CMRUBINWORLD\">CMRUBINWORLD</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/154231299144564736\" data-datetime=\"2012-01-03T16:03:01+00:00\">January 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>Help by @<a href=\"https://twitter.com/HacksHackers\">HacksHackers</a> is back! <a href=\"http://t.co/AzQcydzN\" title=\"http://bit.ly/s0iJWk\">bit.ly/s0iJWk</a>Ask & answer any <a href=\"https://twitter.com/search/%2523journo\">#journo</a> <a href=\"https://twitter.com/search/%2523tech\">#tech</a> <a href=\"https://twitter.com/search/%2523news\">#news</a> <a href=\"https://twitter.com/search/%2523media\">#media</a> questions. (via @<a href=\"https://twitter.com/futuresoup\">futuresoup</a>) <a href=\"https://twitter.com/search/%2523developers\">#developers</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/154261092942622720\" data-datetime=\"2012-01-03T18:01:25+00:00\">January 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: January 1 - January 7, 2012', 'The presidential race got going with a record: GOP nominee Mitt Romney beat Rick Santorum by eight votes in the Iowa caucuses. 2012 predictions continue; one sees local businesses in a big shift to ads in social media.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-january-1-january-7-2012', '', '', '2012-01-11 11:39:23', '2012-01-11 19:39:23', '', 0, 'http://www.journalismaccelerator.com/?p=7177', 0, 'post', '', 0),
(7180, 3, '2012-01-12 11:07:55', '2012-01-12 19:07:55', '<blockquote>ContentNext Media is a media and information company owned by Guardian News and Media Limited. Based in New York City, the company covers the business of digital media, serving decision makers within the media, entertainment, publishing, advertising, marketing, and technology sectors.\n\nFounded by journalist <a href=\"http://paidcontent.org/bio/4/\" target=\"_blank\">Rafat Ali</a> in 2002, the company\'s news sites chronicle the economic evolution of digital content that is shaping the future of the media, information and entertainment industries. Our belief is that in the near future, all media will be digital media, and we are helping define sustainable business models and innovation within this sector.\" <strong>Source: </strong><a href=\"http://paidcontent.co.uk/about/\" target=\"_blank\">paidContent</a></blockquote>', 'paidContent', 'Chronicling “the economic evolution of digital content that is shaping the future of the media, information and entertainment industries,” paidContent is a one-stop info shop on content monetization.', 'publish', 'open', 'closed', '', 'paidcontent', '', '', '2012-01-12 11:07:55', '2012-01-12 19:07:55', '', 0, 'http://www.journalismaccelerator.com/?p=7180', 0, 'post', '', 0),
(7183, 3, '2012-01-12 11:11:29', '2012-01-12 19:11:29', '<blockquote>Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.\n\n<strong>Change the way you thinking about business models</strong>\n\nBusiness Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design and implement a new business model – or analyze and renovate an old one.\n\n<strong>Designed for doers</strong>\n\nBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.\" <strong>Source: </strong><a href=\"http://businessmodelgeneration.com/book\" target=\"_blank\">Business Model Generation</a></blockquote>', 'Business Model Generation', 'Business Model Generation includes a book co-created by \"470 practitioners,\" hands-on tools and a forum. All to \"systematically understand, design and implement\" new biz models or refresh the mix.', 'publish', 'open', 'closed', '', 'business-model-generation', '', '', '2012-01-12 11:11:29', '2012-01-12 19:11:29', '', 0, 'http://www.journalismaccelerator.com/?p=7183', 0, 'post', '', 3),
(7188, 3, '2012-01-12 11:20:14', '2012-01-12 19:20:14', '<blockquote>Poynter is a school that exists to ensure that our communities have access to excellent journalism—the kind of journalism that enables us to participate fully and effectively in our democracy.\n\n<strong>What we do</strong>\n\nTo that end, we teach those who manage, edit, produce, program, report, write, blog, photograph and design, whether they belong to news organizations or work as independent entrepreneurs. We teach those who teach, as well as students in middle school, high school and college—the journalists of tomorrow. And we teach members of the public, helping them better understand how journalism is produced and how to tell for themselves whether it’s credible.\n<ul>\n	<li>We teach in seminar rooms on our main campus in St. Petersburg.</li>\n	<li>We teach in newsrooms all over the world.</li>\n	<li>We teach online, allowing those in search of training to choose from hundreds of self-directed courses, online group seminars, Webinars, online chats, podcasts and video tutorials.</li>\n</ul>\nWe teach management, ethical decision-making and the power of diversity; we teach editing, writing, reporting and new media skills; we teach those in broadcast, print and the Web; we teach those trying to remake their organizations and those trying to remake their journalistic skills set.\" <strong>Source: </strong><a href=\"http://about.poynter.org/about-us/mission-history\" target=\"_blank\">The Poynter Institute</a></blockquote>', 'The Poynter Institute', 'For more than 35 years, “thousands of journalists, teachers and members of the public have come to Poynter to learn” how to make smart journalism work.', 'publish', 'open', 'closed', '', 'the-poynter-institute', '', '', '2012-01-12 11:20:14', '2012-01-12 19:20:14', '', 0, 'http://www.journalismaccelerator.com/?p=7188', 0, 'post', '', 2),
(7192, 3, '2012-01-12 11:14:09', '2012-01-12 19:14:09', '<blockquote>Through 2010, J-Lab\'s New Voices grants have been awarded to 55 local news projects from a pool of 1,433 applicants. All were required either to have nonprofit status or a fiscal agent. This report examines the outcomes of the 46 projects that were launched with New Voices funding from mid-2005 through mid-2010...\n\nSimply put, we examined what worked and what didn’t, what made for robust sites or led to disappointment. We offer tips to help other startups and recommendations for Knight and other foundations based on what J-Lab has learned in mentoring these startups.\" <strong>Source: </strong><a href=\"http://www.j-lab.org/publications/new-voices-what-works\" target=\"_blank\">J-Lab publications - New Voices: What Works</a></blockquote>', 'New Voices: What Works', 'J-Lab examines “what worked and what didn’t” after five years of grants to local news projects. 2010 lessons on what leads to growth or disappointment still timely.', 'publish', 'open', 'closed', '', 'new-voices-what-works', '', '', '2012-01-12 11:14:09', '2012-01-12 19:14:09', '', 0, 'http://www.journalismaccelerator.com/?p=7192', 0, 'post', '', 0),
(7196, 3, '2012-01-12 11:17:12', '2012-01-12 19:17:12', '<blockquote>Welcome to the first edition of the YouTube Creator Playbook! We\'re excited to provide Partners and creators with a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube. The YouTube Creator Playbook will also be updated as new features are released and new tips are uncovered, so be sure to check back frequently...\n\n<strong>There Are No Rules to Making Great Content!</strong>\n\nThe Creator Playbook is not a collection of rules or guaranteed ʻtricksʼ to get more views. Instead, it presents best practices, optimization tips, and suggested strategies for building audience and engagement on YouTube. We\'ve tried to frame our suggestions and tips to encourage a variety of uses and to encourage creators to innovate and develop their own approach.\" <strong>Source: </strong><a href=\"http://www.youtube.com/creators/playbook.html\" target=\"_blank\">YouTube Creator Playbook</a>\n\n&nbsp;\n\n\"Finding success on YouTube can often be a difficult thing to do. There are tons of different variables that can make or break your video — whether it’s a 15-second clip or something you consider a masterpiece.\n\nLuckily, YouTube itself is here to help. They’ve produced a little-known bible for content creators, the <a href=\"http://www.youtube.com/creators/playbook.html\" target=\"_blank\">YouTube Creator Playbook</a>.\n\nThis is not a playbook for beginners. It includes tips for engagement, uses terms like “tent-pole programming” and gives a detailed look at YouTube’s analytics package.\n\nAlso included are tips about metadata, thumbnail optimization as well as the best ways to push YouTube videos on other social media platforms.\" <strong>Source:</strong> <a href=\"http://www.mediabistro.com/10000words/youtube-creator-playbook_b9506\" target=\"_blank\">10,000 Words</a></blockquote>', 'YouTube Creator Playbook', 'For producers ready to take it to the next level, YouTube has created a playbook “that compiles important tips, best practices, and strategies to build greater audiences on YouTube.”', 'publish', 'open', 'closed', '', 'youtube-creator-playbook', '', '', '2012-01-12 11:17:12', '2012-01-12 19:17:12', '', 0, 'http://www.journalismaccelerator.com/?p=7196', 0, 'post', '', 2),
(7321, 12, '2012-01-20 08:09:55', '2012-01-20 16:09:55', '<div class=\"underwrite\">\n<h3><img class=\"size-full wp-image-7446 alignright\" title=\"Twitter bird logo -- blog post image\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/01/post-img_twitter-logo-bird1.png\" alt=\"Twitter bird logo -- blog post image\" width=\"32\" height=\"17\" />Twitter Essentials</h3>\n<a href=\"http://mashable.com/guidebook/twitter/\" target=\"_blank\">The Twitter Guidebook</a>\n\n<a href=\"https://support.twitter.com/articles/166337-the-twitter-glossary\" target=\"_blank\">The Official Twitter Glossary</a>\n\n<a href=\"http://stevebuttry.wordpress.com/2011/09/08/social-media-resources/\" target=\"_blank\">Social media (mostly Twitter) resources for journalists</a>\n\n<a href=\"http://www.poynter.org/latest-news/media-lab/social-media/152448/the-problem-with-retweets-how-journalists-can-solve-it/\" target=\"_blank\">The problem with retweets &amp; how journalists can solve it</a>\n\n<a href=\"http://www.nytimes.com/2012/01/08/books/review/why-authors-tweet.html?pagewanted=all\" target=\"_blank\">Why Authors Tweet</a>\n\n</div>\n<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong><a href=\"http://www.journalismaccelerator.com/?s=tweets+for+keeps&amp;search_type=on\">Tweets for Keeps</a> is a new resource to help publishers keep even better pace in 2012 with the changes sweeping journalism.</strong> By <a href=\"http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/\" target=\"_blank\">one estimate</a>, last October people tweeted on average 250 million times a day. How many brilliant ideas, helpful resources, and interesting articles crossed your screen when you couldn\'t look? Could you  find them later? Perhaps you wanted to look at them again, only to find they\'d disappeared after a week\'s time.</em></p>\n<p style=\"padding-left: 60px;\"><em><strong>Tweets for Keeps is our way of increasing the shelf life of tweets that rise to the top of our list</strong> week to week, creating a resource <strong>for you to turn the power of Twitter into a power tool for your work.</strong> Tweets for Keeps lets you come back and see what surfaced each week, when it\'s convenient for you.</em></p>\n<p style=\"padding-left: 60px;\"><em><strong>Part of harnessing the potential of new tools is understanding their language.</strong> Fluency frees publishers to use tools like Twitter for maximum yield. Many people know a lot of the Twitter code explained below, but many don\'t, and all the symbols and shortcuts can be very alienating!  As newspapers fade as the prime distribution model for news, <strong>Twitter has quickly taken its place at the table as incredible new form to both post your content around breaking news and to learn how to sharpen your competitive edge.</strong> Understanding well how any new tool works empowers you to chose which mix of social tools will best help you up your game.<!--more--></em></p>\n<strong> </strong>Plug “<a href=\"http://www.journalismaccelerator.com/?s=tweets+for+keeps&amp;search_type=on\">Tweets for Keeps</a>” into our site search, and you\'ll turn up <strong>an archive of tweets worth referring back to after they first flew by</strong>. Find useful tools, tactics, articles and ideas to help you experiment, innovate and collaborate.  You vote up the tweets to keep with your retweets and favorites. The final selections week to week in Tweets for Keeps are collaboratively hand-picked by our <a href=\"http://www.journalismaccelerator.com/members/nicole-staudinger/\">social media strategist</a> and <a href=\"http://www.journalismaccelerator.com/members/emilygharris\">editorial director</a>.  For context, we top off the Tweets for Keeps digest with a brief summary of what was going on that week outside the Twitterverse. As you refer back to fleeting messages, this offers an anchor in time, especially since searching Twitter is limited to just tweets within the last seven days. (It will also be a great place to start next December, when you’re writing reflections 2012!)  <strong> </strong> <strong> </strong> <strong> </strong> <strong> </strong> <strong> </strong>\n\n[caption id=\"attachment_7527\" align=\"alignright\" width=\"304\" caption=\"Stats thanks to Jeff Bullas&#39; post: 20 Stunning Social Media Statistics Plus Infographic (click image for more)\"]<strong><a href=\"http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/\"><img class=\"size-full wp-image-7527 \" title=\"20 Stunning Social Media Statistics\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/01/tweet_chest1.png\" alt=\"\" width=\"304\" height=\"338\" /></a></strong>[/caption]\n\n<strong>Here is a brief overview of the JA Tweets for Keeps slicing guide</strong> – designed to surface content that may be useful to you.\n<ul>\n	<li><strong><strong>Tips &amp; Techniques</strong></strong> highlights craft focused content, fellowships, funding, scholarships, trainings and webinars.<span style=\"color: #339966;\"><strong> </strong></span></li>\n	<li><strong>Tools &amp; Tactics </strong>features ways to up production, apply new tools or see smart methods others are using to deliver great work.<span style=\"color: #339966;\"><strong> </strong></span></li>\n	<li><strong>Innovation &amp; Experiments</strong> showcases emerging trends, entrepreneurial ideas and startup news.<span style=\"color: #339966;\"><strong> </strong></span></li>\n	<li><strong>Articles &amp; Reports</strong> surfaces research, reporting and fresh analysis to keep you front-of-field.<span style=\"color: #339966;\"><strong> </strong></span></li>\n	<li><strong>People &amp; Collaboration</strong> tracks the evolving field of news, new partnerships and examples of publishing communities working together to inform their readers in fresh and sustainable ways.</li>\n</ul>\n<em><strong><strong> </strong></strong></em> <strong><strong>If you\'re deep into Twitter</strong></strong>, and want to better analyze, manage, track and strategize, check out <a href=\"http://twittertips.org/twitter-tools-to-effectively-manage-and-analyze-followers.html\" target=\"_blank\">this helpful guide</a>. Or - if you’ve found tweeting to be a lonely experience, you might enjoy <a href=\"http://www.huffingtonpost.com/marguerite-manteaurao/10-tips-for-forming-meani_b_839708.html\" target=\"_blank\">this reflection</a> on making Twitter connections.\n\n<strong>If you\'re new to the Twitterverse</strong>, here is one tweet deconstructed to ease you into the lingo.\n<blockquote class=\"twitter-tweet\">RT @<a href=\"https://twitter.com/andrewhaeg\" target=\"_blank\">andrewhaeg</a> @<a href=\"https://twitter.com/dnbornstein\" target=\"_blank\">dnbornstein</a>: <a href=\"https://twitter.com/search/%2523Journalism\">#Journalism</a> is a feedback mechanism to help society self-correct. <a title=\"http://nyti.ms/tE9U8N\" href=\"http://t.co/TxCGTYgB\">nyti.ms/tE9U8N</a> — AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/151664636134043648\">December 27, 2011</a></blockquote>\n<strong>RT</strong>: A <strong>RT</strong> is a <em>retweet</em>, when someone finds your post valuable and shares it with their network of Twitter followers by clicking the retweet button on the Twitter interface.<strong> </strong> <strong></strong>\n\n<strong>@andrewhaeg</strong>, <strong>@dnbornstein</strong>: The <strong>@</strong> defines a specific Twitter account. If you click on the @ account, it will bring you to that Twitter profile. People see tweets that mention them this way.   Here\'s a neat nugget: If you start a tweet with @ the only the person who owns that account and people who follow that account will see the message.  Your own followers will not (unless they also follow the person you\'re @mentioning). In order make sure your @ mentions aren\'t invisible to your followers, you need to put the @ symbol somewhere besides the beginning of the tweet. Putting a period before the @ symbol is the simplest way to do this.   <script src=\"//platform.twitter.com/widgets.js\"></script><strong></strong>\n\n<strong>#Journalism</strong>:  Called a “hashtag,” the <strong>#</strong> symbol delineates keywords designated by the Twitter community to unify people around a certain conversation. If you click on the <strong>#hashtag</strong>, it will show you a stream of all other tweets that include that particular hashtag phrase. You can search Twitter for hastags already in use. New ones pop up all the time in response to events. You\'ll create one when you <a href=\"http://www.journalismaccelerator.com/resources/community-resources/how-to-host-a-tweetup/\">organize a real-time conversation</a> on Twitter.  <a href=\"http://www.journalismaccelerator.com/questions/community/which-journalism-hashtags-on-twitter-do-you-find-most-useful/\"></a>\n\n<a href=\"http://www.journalismaccelerator.com/questions/community/which-journalism-hashtags-on-twitter-do-you-find-most-useful/\">Here are more tips</a> about helpful hashtags for journalists. Please add your favorites! There are many more shortcuts to use Twitter well. See <a href=\"https://support.twitter.com/articles/166337-the-twitter-glossary\" target=\"_blank\">Twitter\'s own glossary</a> of the world it\'s created.  <strong></strong>\n\n<strong>We at the JA would be delighted to help you think of new ways you might get the most out of Twitter.</strong> Please, refer to our resources, peruse our <a href=\"https://twitter.com/#!/journaccel\" target=\"_blank\">tweet stream,</a> and <a href=\"https://support.twitter.com/articles/14606\" target=\"_blank\">DM</a> us with any queries, recommendations, or suggestions about how we can better filter the tweets we keep to help source your work. What tweets do YOU want to keep?', 'New JA Feature: Tweets for Keeps', 'A best of the weekly tweet beat, from our stream to yours. Plus handy tips and links how to break the twitter code and join the conversation.', 'publish', 'open', 'closed', '', 'new-ja-feature-tweets-for-keeps', '', '', '2012-01-20 08:09:55', '2012-01-20 16:09:55', '', 0, 'http://www.journalismaccelerator.com/?p=7321', 0, 'post', '', 1),
(7389, 3, '2012-01-20 12:34:26', '2012-01-20 20:34:26', 'This week Wikip, Craigslist and others black out text and pages, concerned over SOPA legislation; the NYT overhauls iconic Week In Review; and Rick Perry quits the presidential race.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\">Independent online publishers might find more revenue serving as a social media solution to local businesses . <a title=\"http://bit.ly/AmbqM5\" href=\"http://t.co/kmPYsm7K\">bit.ly/AmbqM5</a> <a href=\"https://twitter.com/search/%2523mybxb\">#mybxb</a>\n\n— Michele Mclellan (@michelemclellan) <a href=\"https://twitter.com/michelemclellan/status/156499776844738561\">January 9, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\">\nResources for <a href=\"https://twitter.com/search/%2523online\">#online</a> <a href=\"https://twitter.com/search/%2523video\">#video</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a title=\"http://ow.ly/8oo4L\" href=\"http://t.co/n1jrKKq5\">ow.ly/8oo4L</a> &gt; a great skill to have as a journo\n\n— Sustain Journalism (@CSJournalism) <a href=\"https://twitter.com/CSJournalism/status/156798762541527040\">January 10, 2012</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\">Ten things journalist can do to reinvent journalism, the new list <a title=\"http://tinyurl.com/7ouzey6\" href=\"http://t.co/Rmr3LVUV\">tinyurl.com/7ouzey6</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a>\n\n— Howard Owens (@howardowens) <a href=\"https://twitter.com/howardowens/status/156119426427650049\">January 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\">\n<a href=\"https://twitter.com/search/%2523Publishers\">#Publishers</a>: Even on Smartphones, Your <a href=\"https://twitter.com/search/%2523News\">#News</a> is More Likely to be Found Through <a href=\"https://twitter.com/search/%2523SocialMedia\">#SocialMedia</a> <a title=\"http://bit.ly/zzApHm\" href=\"http://t.co/Loajh0i0\">bit.ly/zzApHm</a> <a href=\"https://twitter.com/search/%2523newsrooms\">#newsrooms</a> @<a href=\"https://twitter.com/poynter\">poynter</a> <a href=\"https://twitter.com/search/%2523sm\">#sm</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/158277958618980353\">January 14, 2012</a>\n</blockquote>\n\n<script src=\"//platform.twitter.com/widgets.js\"></script>\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\">List of <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a>’ associations, training resources, watchdog groups &amp; research orgs @<a href=\"https://twitter.com/JournoResource\">JournoResource</a>: <a title=\"http://bit.ly/vZls4I\" href=\"http://t.co/kbfxIxYt\">bit.ly/vZls4I</a> via @<a href=\"https://twitter.com/AldoNahed\">AldoNahed</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/157099801014571009\">January 11, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\"></script>', 'Tweets for Keeps: January 8 - January 14, 2012', 'This week Wikip, Craigslist and others black out text and pages, concerned over SOPA legislation; the NYT overhauls iconic Week In Review; and Rick Perry quits the presidential race.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-january-8-january-14-2012', '', '', '2012-01-20 12:34:26', '2012-01-20 20:34:26', '', 0, 'http://www.journalismaccelerator.com/?p=7389', 0, 'post', '', 0),
(7411, 3, '2012-01-18 16:22:27', '2012-01-19 00:22:27', 'Our regular roundup of timely ideas and information. In this digest: New Google tools, how to succeed at failing, inspiring data visualizations, and more.\n\n<a href=\"http://www.ijnet.org/stories/five-google-tools-journalists-dont-use-should\" target=\"_blank\">Five Google tools journalists don’t use but should</a>\nA short list of deep-Google tools that can make reporting easier and presentation snazzier.\n\n<a href=\"http://www.nten.org/articles/2011/case-study-an-accidental-techie-fail-story\" target=\"_blank\">Case Study: An Accidental Techie #FAIL Story</a>\nLessons from failure; changing culture takes more than a good idea even when it is in the best interest of the business. Posted early 2011; a use case with shelf life.\n\n<a href=\"http://www.cjr.org/campaign_desk/local_tv_news_meet_the_internet.php\" target=\"_blank\">Local TV News, Meet the Internet</a>\nSteve Waldman asks “Why are broadcasters trying to block political campaign transparency?”\n\n<a href=\"http://www.theatlantic.com/technology/archive/2011/12/there-is-no-next-facebook-how-multiple-social-networks-will-peacefully-coexist/250601/\" target=\"_blank\">There Is No Next Facebook: How Multiple Social Networks Will Peacefully Coexist</a>\nAtlantic writer Alexis Madrigal offers fresh perspective: the social media biome’s ability to sustain niche networks. Worry no more about being on the social platform that will survive.\n\n<a href=\"http://flowingdata.com/2011/12/21/the-best-data-visualization-projects-of-2011/\" target=\"_blank\">The Best Data Visualization Projects of 2011</a>\nData can be sexy - bringing maps, planets, wifi, indexes and charts to life. Experience art and information in this inspiring collection of visualizations.\n\n<a href=\"http://www.nytimes.com/2011/12/26/technology/lawsuit-may-determine-who-owns-a-twitter-account.html\" target=\"_blank\">A Dispute Over Who Owns a Twitter Account Goes to Court</a>\nTweet at work? Watch this lawsuit, possibly precedent-setting on social branding, employees who build the brand, and ownership of social media accounts.\n\n<a href=\"http://sinker.tumblr.com/post/15050642729/hacker-journalism-2011-a-year-of-show-your-work\" target=\"_blank\">Hacker-Journalism 2011: A year of \"show your work\"</a>\nNew ways to deliver the news. Dan Sinker of Knight Mozilla partnership offers examples from sites like the Guardian, ProPublica and Chicago Tribune who have shared code or tutorials.\n\n<a href=\"http://www.borrellassociates.com/component/virtuemart/?page=shop.product_details&amp;flypage=garden_flypage.tpl&amp;product_id=991\" target=\"_blank\">Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities</a>\n“Forecasting 18% overall growth as local online advertising goes from $15.7 billion this year to $18.5 billion.” Download the executive summary for free.', 'Journalism Accelerator Featured Links: January 6 - 18, 2012', 'Our regular roundup of timely ideas and information. In this digest: New Google tools, how to succeed at failing, inspiring data visualizations, and more.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-january-6-18-2012', '', '', '2012-01-18 16:22:27', '2012-01-19 00:22:27', '', 0, 'http://www.journalismaccelerator.com/?p=7411', 0, 'post', '', 0),
(7606, 3, '2012-01-27 11:30:58', '2012-01-27 19:30:58', '<blockquote>While maintaining the civility and fairness that are the hallmarks of public radio, OTM tackles sticky issues with a frankness and transparency that has built trust with listeners and led to more than a tripling of its audience in five years.\n\nSince OTM was re-launched in 2001, it has been one of NPR’s fastest growing programs, heard on more than 300 public radio stations. It has won Edward R. Murrow Awards for feature reporting and investigative reporting, the National Press Club’s Arthur Rowse Award for Press Criticism and a Peabody Award for its body of work.\" <strong>Source: </strong><a href=\"http://www.onthemedia.org/about/\" target=\"_blank\">On The Media</a>\n\n&nbsp;\n\n\"On the Media is our effort to function as the outsider\'s insider. In other words, all of us who work on the show are journalists. But I guess there is something in our collective natures that makes us feel somewhat outside the process, despite the years we may have spent within it.\n\nSo we hope that we can demystify the process...\n\nIt\'s always interesting to cover your own business, but the beat lacks something that is really, really important for reporters like me who like narrative. There\'s no story. What you are reporting on are trends, policies, perceptions, and studies. Where are the people? Where is the blood? What are the stakes?\n\nWell there ARE stakes and that is something that we try to focus on a lot, what the stakes are - the continued health of an honest and independent press.\" <strong>Source: </strong><a href=\"http://gothamist.com/2007/07/16/brooke_gladston.php\" target=\"_blank\">Gothamist</a></blockquote>', 'On The Media', 'A weekly public radio show slicing deep into issues of media literacy and journalism. Podcast OTM to stay up to speed on the forces at work shaping journalism today.', 'publish', 'open', 'closed', '', 'on-the-media', '', '', '2012-01-27 11:30:58', '2012-01-27 19:30:58', '', 0, 'http://www.journalismaccelerator.com/?p=7606', 0, 'post', '', 0),
(7610, 3, '2012-01-27 11:32:58', '2012-01-27 19:32:58', '<blockquote>Ordinary people have a voice, and interesting things happen when you aggregate those voices and visualize the results. Surprising information and insights can be found.\n\nCrowdmap is a tool that allows you to crowdsource information and see it on a map and timeline. It is the Ushahidi platform, built by the team who created Ushahidi as a way for anyone to run their own crowdsourcing site without having to know the intricacies of running their own server. It’s free and it’s yours to use.\" <strong>Source: </strong><a href=\"https://crowdmap.com/mhi/page/4\" target=\"_blank\">Crowdmap</a>\n\n&nbsp;\n\n<strong>\"Digging Out DC (With Help From Kenya)</strong>\n\n<a href=\"http://www.ushahidi.com/\" target=\"_blank\">Ushahidi</a> (Swahili for “testimony”) proved to be the Zelig of 2010 disasters. A social-media application built in Kenya to let citizens alert each other to election unrest, Ushahidi also played a crucial role in mapping the oil spill and the Haiti quake. Ushahidi even <a href=\"http://www.snowmageddoncleanup.com/\" target=\"_blank\">helped Washington DC</a> dig itself out from its Snowpocalypse of 2010. The capital, lying more than 50 miles below the Mason Dixon line, didn’t quite know what to do when several feet of snow blanketed the city. But Ushahidi, which is open-source and free to use, was adapted to let Washingtonians record the locations of downed trees, clogged streets, and shoveling squads. Crowdsourced data may be imperfect, but in a crisis—or in a snow-smothered Southern city—it can provide a lot of useful information, fast.” <strong>Source: </strong><a href=\"http://www.theatlantic.com/national/archive/2010/11/ideas-of-the-year/67199/#slide6\" target=\"_blank\">The Atlantic</a></blockquote>', 'Crowdmap', 'Collect, aggregate, then visualize on a map and timeline. Crowdmap is free, designed to help you “monitor elections, map crisis information, curate local resources, document a zombie invasion.” ', 'publish', 'open', 'closed', '', 'crowdmap', '', '', '2012-01-27 11:32:58', '2012-01-27 19:32:58', '', 0, 'http://www.journalismaccelerator.com/?p=7610', 0, 'post', '', 0),
(7620, 3, '2012-01-25 10:46:11', '2012-01-25 18:46:11', 'This week: Changing the GOP game again, Newt Gingrich wins the South Carolina primary. New Yahoo CEO Scott Thompson announced \"small, across-the-board\" layoffs. And Wikipedia,  Reddit and many others blacked out their sites for a day, winning at least a delay to SOPA legislation in Congress.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>Book Publishing: Not Your Mom’s Marketing Strategy <a href=\"http://t.co/lkvyrSwG\" title=\"http://ow.ly/8xB9s\">ow.ly/8xB9s</a> <a href=\"https://twitter.com/search/%2523SoCon12\">#SoCon12</a></p>&mdash; Sustain Journalism (@CSJournalism) <a href=\"https://twitter.com/CSJournalism/status/159694082099249152\" data-datetime=\"2012-01-18T17:50:10+00:00\">January 18, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>Check out this post about how to get started with training a new ad sales rep: <a href=\"http://t.co/p7Itfr9a\" title=\"http://bit.ly/zWPfkU\">bit.ly/zWPfkU</a> <a href=\"https://twitter.com/search/%2523bxb11\">#bxb11</a></p>&mdash; blockbyblock (@mybxb) <a href=\"https://twitter.com/mybxb/status/159329448460693504\" data-datetime=\"2012-01-17T17:41:15+00:00\">January 17, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>RT @<a href=\"https://twitter.com/knightfdn\">knightfdn</a> | Establishing a culture of continuous change & learning in newsrooms <a href=\"http://t.co/1m5AGNwH\" title=\"http://kng.ht/Ah7b4L\">kng.ht/Ah7b4L</a></p>&mdash; SaveTheNews (@SaveTheNews) <a href=\"https://twitter.com/SaveTheNews/status/158958832641507328\" data-datetime=\"2012-01-16T17:08:33+00:00\">January 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p>Soon Your TV Will Watch You, Too <a href=\"http://t.co/2PIEJ0ih\" title=\"http://j.mp/x04kw8\">j.mp/x04kw8</a> <a href=\"https://twitter.com/search/%2523newspapers\">#newspapers</a> <a href=\"https://twitter.com/search/%2523in\">#in</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Jeff Hartley (@jeffreylhartley) <a href=\"https://twitter.com/jeffreylhartley/status/160089232998801408\" data-datetime=\"2012-01-19T20:00:22+00:00\">January 19, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>Huge. J school deans back media transparency rule. N/western, Columbia, Az, Mo, NC, Tex, Syracuse, USC, Harv., Berkeley <a href=\"http://t.co/9ACexXsK\" title=\"http://tinyurl.com/86mvyqm\">tinyurl.com/86mvyqm</a></p>&mdash; stevenwaldman (@stevenwaldman) <a href=\"https://twitter.com/stevenwaldman/status/159755265816788993\" data-datetime=\"2012-01-18T21:53:18+00:00\">January 18, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: January 15 - January 21, 2012', 'This week: Changing the GOP game again, Newt Gingrich wins the South Carolina primary. New Yahoo CEO Scott Thompson announced \"small, across-the-board\" layoffs. And Wikipedia,  Reddit and many others blacked out their sites for a day, winning at least a delay to SOPA legislation in Congress. ', 'publish', 'open', 'closed', '', 'tweets-for-keeps-january-15-january-21-2012', '', '', '2012-01-25 10:46:11', '2012-01-25 18:46:11', '', 0, 'http://www.journalismaccelerator.com/?p=7620', 0, 'post', '', 0),
(7608, 3, '2012-01-27 11:34:22', '2012-01-27 19:34:22', '<blockquote><a href=\"http://twitter.com/#%21/search?q=%23wjchat\" target=\"_blank\">#wjchat</a> is a chat for web journalists on Wednesdays at 5 p.m. PDT. We talk about all things content, technology, ethics, &amp; business of journalism on the web.\" <strong>Source: </strong><a href=\"http://twitter.com/wjchat  \" target=\"_blank\">@wjchat</a>\n\n&nbsp;\n\n\"<strong>What it is</strong>: Web Journalism Chat is a weekly chat around topics facing the online journalism world. Topics range from digital news design, to community engagement, to radical newsroom culture reinvention. Each week is a different topic and there’s always lots to learn.\n\n<strong>How to get involved:</strong> Wednesdays at 5pm PST (8pm EST), get on Twitter and search for the <a href=\"http://twitter.com/#!/search/wjchat\" target=\"_blank\">hashtag #wjchat</a>. Respond to the questions, submit your own questions, and walk away from the two hours knowing something new. If you think you’d be a good host for the chat, get in touch with <a href=\"http://twitter.com/webjournalist\" target=\"_blank\">Robert Hernandez</a>.\n\n<strong>Why you should do it:</strong> It’s a free way to tap into the collective minds of...bright web journalists on Twitter. It’s not often that there are so many people in the industry on Twitter at the same time watching the same hashtag...\" <strong>Source: </strong><a href=\"http://www.mediabistro.com/10000words/tag/wjchat\" target=\"_blank\">10,000 Words</a></blockquote>\n&nbsp;', '#wjchat', 'A lively, weekly Twitter chat for web journalists. Share tips, find colleagues, learn, teach and consider new possibilities. Mission: “Saving the world...well, journalism first.”', 'publish', 'open', 'closed', '', 'wjchat', '', '', '2012-01-27 11:34:22', '2012-01-27 19:34:22', '', 0, 'http://www.journalismaccelerator.com/?p=7608', 0, 'post', '', 0);
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(7611, 3, '2012-01-27 11:36:54', '2012-01-27 19:36:54', '<blockquote>To close out 2011, we asked some of the smartest people we know to predict what 2012 will bring for the future of journalism.\n<ul>\n	<li>Nicholas Carr: <a href=\"http://www.niemanlab.org/2011/12/nicholas-carr-2012-will-bring-the-appification-of-media/\" target=\"_blank\">2012 will bring the appification of media</a></li>\n	<li>Dave Winer: <a href=\"http://www.niemanlab.org/2011/12/dave-winer-we-need-to-improve-tech-criticism-heres-how/\" target=\"_blank\">We need to improve tech criticism. Here’s how.</a></li>\n	<li>Carrie Brown Smith: <a href=\"http://www.niemanlab.org/2011/12/carrie-brown-smith-the-social-media-bubble-may-burst-and-more-predictions-for-2012/\" target=\"_blank\">The social media bubble may burst...</a></li>\n	<li>Martin Langeveld: <a href=\"http://www.niemanlab.org/2011/12/martin-langeveld-a-look-back-at-my-2011-predictions-along-with-a-fresh-batch-for-2012/\" target=\"_blank\">A look back at my 2011 predictions...</a></li>\n	<li>Dan Gillmor: <a href=\"http://www.niemanlab.org/2011/12/dan-gillmor-2012-will-be-the-year-of-the-content-controller-oligopoly/\" target=\"_blank\">2012 will be the year of the content-controller oligopoly</a></li>\n	<li>Robert Hernandez: <a href=\"http://www.niemanlab.org/2011/12/robert-hernandez-for-journalisms-future-the-killer-app-is-credibility/\" target=\"_blank\">For journalism’s future, the killer app is credibility</a></li>\n	<li>Emily Bell: <a href=\"http://www.niemanlab.org/2011/12/emily-bell-2012-will-be-a-year-of-expanded-network/\" target=\"_blank\">2012 will be a year of expanded “network sensibility”</a></li>\n	<li>Dan Kennedy: <a href=\"http://www.niemanlab.org/2011/12/dan-kennedy-2012-will-bring-the-great-retrenchment-among-newspaper-publishers/\" target=\"_blank\">2012 will bring “the great retrenchment” among newspaper publishers</a></li>\n	<li>Paul Bradshaw: <a href=\"http://www.niemanlab.org/2011/12/paul-bradshaw-collaboration-data-2012-will-see-news-outlets-turning-talk-into-action/\" target=\"_blank\">Collaboration! Data! 2012 will see news outlets turning talk into action</a></li>\n	<li>Steve Buttry: <a href=\"http://www.niemanlab.org/2011/12/steve-buttry-from-a-dropped-paywall-to-a-social-media-pulitzer-expect-a-year-of-transformation/\" target=\"_blank\">From a dropped paywall to a social media Pulitzer, expect a year of transformation</a></li>\n	<li>Vadim Lavrusik: <a href=\"http://www.niemanlab.org/2011/12/vadim-lavrusik-curation-and-amplification-will-become-much-more-sophisticated-in-2012/\" target=\"_blank\">Curation and amplification will become much more sophisticated in 2012</a></li>\n	<li>The Editors: <a href=\"http://www.niemanlab.org/2011/12/amazon-conquers-patch-dies-a-facebook-only-outlet-is-born-and-more-predictions-for-2012/\" target=\"_blank\">Amazon conquers, Patch dies, a Facebook-only outlet is born…and more predictions for 2012</a></li>\n	<li>Rex Sorgatz: <a href=\"http://www.niemanlab.org/2011/12/rex-sorgatz-la-is-the-future-kill-me-now/\" target=\"_blank\">LA is the future (kill me now)</a></li>\n	<li>Burt Herman: <a href=\"http://www.niemanlab.org/2011/12/burt-herman-in-2012-social-media-journalists-will-occupythenews/\" target=\"_blank\">In the coming year, social media journalists will #Occupythenews</a></li>\n	<li>Tim Carmody: <a href=\"http://www.niemanlab.org/2011/12/tim-carmody-next-year-kindles-iphones-and-tablets-will-truly-grow-up/\" target=\"_blank\">Next year, Kindles, iPhones, and tablets will truly grow up</a></li>\n	<li>Gina Masullo Chen: <a href=\"http://www.niemanlab.org/2011/12/gina-masullo-chen-personalization-platforms-will-bring-us-more-choices-not-fewer/\" target=\"_blank\">Next year, personalization platforms will bring us more choices, not fewer</a></li>\n	<li>Amy Webb: <a href=\"http://www.niemanlab.org/2011/12/amy-webb-big-data-mobile-payments-and-identity-authentication-will-be-big-in-2012/\" target=\"_blank\">Big data, mobile payments, and identity authentication will be big in 2012</a></li>\n	<li>Ken Doctor: <a href=\"http://www.niemanlab.org/2011/12/ken-doctor-little-known-2011-inventions-that-will-become-mainstream-in-2012/\" target=\"_blank\">Little-known 2011 “inventions” that will become mainstream in 2012</a></li>\n	<li>Alfred Hermida: <a href=\"http://www.niemanlab.org/2011/12/alfred-hermida-2012-will-be-the-year-social-media-gets-boring/\" target=\"_blank\">2012 will be the year social media gets boring</a></li>\n	<li>Joshua Young: <a href=\"http://www.niemanlab.org/2011/12/joshua-young-2012-will-be-the-year-we-focus-again-on-the-writer/\" target=\"_blank\">2012 will be the year we focus, again, on the writer</a></li>\n	<li>Clara Jeffery: <a href=\"http://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/\" target=\"_blank\">What nonprofit news orgs are betting on for 2012</a></li>\n	<li>Keli Goff: <a href=\"http://www.niemanlab.org/2011/12/keli-goff-2012-will-bring-a-golden-age-of-minority-focused-media/\" target=\"_blank\">2012 will be a golden age of minority-focused media</a></li>\n	<li>Rachel Sklar: <a href=\"http://www.niemanlab.org/2011/12/filter-bubbles-burst-blind-spots-shrunk-curation-over-seo-rachel-sklar%e2%80%99s-predictions-for-2012/\" target=\"_blank\">Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012</a>\" <strong>Source: </strong><a href=\"http://www.niemanlab.org/category/predictions-2012/\" target=\"_blank\">Nieman Lab</a></li>\n</ul>\n</blockquote>', 'Predictions for Journalism 2012 (Nieman Lab)', 'Will social media get boring? Will Amazon conquer? See 23 predictions for journalism in 2012 that could inspire your future. These bright writers weigh in on what may matter most.', 'publish', 'open', 'closed', '', 'predictions-for-journalism-2012-nieman-lab', '', '', '2012-01-27 11:36:54', '2012-01-27 19:36:54', '', 0, 'http://www.journalismaccelerator.com/?p=7611', 0, 'post', '', 1),
(7640, 3, '2012-01-27 11:40:58', '2012-01-27 19:40:58', '<blockquote>Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.\n\nComprised of some of the most trusted and <a href=\"http://www.online-publishers.org/index.php/join_opa/current_members\" target=\"_blank\">well-respected media brands</a>, the OPA is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.\n\nMembers of the OPA subscribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. By supporting publishing principles that reflect traditional values separating editorial and commercial messages, OPA members enhance the public trust in the Web as an increasingly important source of news, information and entertainment...\n\n<strong>Mission</strong>\n\n<strong></strong>The mission of the Online Publishers Association is to advance the business interests of high-quality online content providers before the advertising community, the press, the government and the public. The OPA will serve to help its members fairly compete in the marketplace and will act as a voice so that advertisers, the press and the public clearly understand the benefits that quality content sites provide.\" <strong>Source: </strong><a href=\"http://www.online-publishers.org/index.php/about_us/about_the_association\" target=\"_blank\">Online Publishers Association</a></blockquote>', 'Online Publishers Association', 'The other online publishing news association. Membership is pricey, but the site offers free, useful research on trends in advertising and technology. Representing the interests of publishers.', 'publish', 'open', 'closed', '', 'online-publishers-association', '', '', '2012-01-27 11:40:58', '2012-01-27 19:40:58', '', 0, 'http://www.journalismaccelerator.com/?p=7640', 0, 'post', '', 0),
(7701, 3, '2012-02-01 09:50:09', '2012-02-01 17:50:09', 'TV viewing of the State of the Union dropped compared to last year, but comments on social media came faster than ever. Also this week: the U.S. rank in press freedoms dropped over Occupy.\n\n<h4>Tools &amp; Tactics</h4>\n<blockquote class=\"twitter-tweet\"><p>5 Tools for Hassle-free Content Distribution <a href=\"http://t.co/iooTQVVX\" title=\"http://bit.ly/yyWQmX\">bit.ly/yyWQmX</a></p>&mdash; Contently (@contently) <a href=\"https://twitter.com/contently/status/162279072662163456\" data-datetime=\"2012-01-25T21:02:00+00:00\">January 25, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Tips &amp; Techniques</h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/StKonrath\">StKonrath</a> Cyber <a href=\"https://twitter.com/search/%2523Security\">#Security</a>: What investigative <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> should know re: protecting their secrets <a href=\"http://t.co/9oI8grY7\" title=\"http://bit.ly/z9eZXd\">bit.ly/z9eZXd</a> by @<a href=\"https://twitter.com/alysiasanto\">alysiasanto</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/162898656939356161\" data-datetime=\"2012-01-27T14:04:00+00:00\">January 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Innovations &amp; Experiments</h4>\n<blockquote class=\"twitter-tweet\"><p>Collection of 2011 video interviews about <a href=\"https://twitter.com/search/%2523newsmedia\">#newsmedia</a> culture change, <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> biz models, & more- @<a href=\"https://twitter.com/earljwilkinson\">earljwilkinson</a> <a href=\"http://t.co/dpPhRYrK\" title=\"http://bit.ly/zVWPjM\">bit.ly/zVWPjM</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/161509008363094016\" data-datetime=\"2012-01-23T18:02:02+00:00\">January 23, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>Reports &amp; Articles</h4>\n<blockquote class=\"twitter-tweet\"><p>A video report on data visualization as a storytelling medium <a href=\"http://t.co/nTNGaKFh\" title=\"http://bit.ly/bCgIz4\">bit.ly/bCgIz4</a> <a href=\"https://twitter.com/search/%2523Stanford\">#Stanford</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; Daan de Wit (@DaanDeWit) <a href=\"https://twitter.com/DaanDeWit/status/161906378586333185\" data-datetime=\"2012-01-24T20:21:03+00:00\">January 24, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4>People &amp; Collaboration</h4>\n<blockquote class=\"twitter-tweet\"><p>My piece on a potential new revenue stream for online independent news sites for BlockbyBlock. <a href=\"https://twitter.com/search/%2523mybxb\">#mybxb</a> <a href=\"https://twitter.com/search/%2523socialmedia\">#socialmedia</a> <a href=\"http://t.co/XBw5H8lt\" title=\"http://lnkd.in/4_rdey\">lnkd.in/4_rdey</a></p>&mdash; saduros (@saduros) <a href=\"https://twitter.com/saduros/status/160469915860615171\" data-datetime=\"2012-01-20T21:13:03+00:00\">January 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n', 'Tweets for Keeps: January 22 - January 28, 2012', 'TV viewing of the State of the Union dropped compared to last year, but comments on social media came faster than ever. Also this week: the U.S. rank in press freedoms dropped over Occupy.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-january-22-january-28-2012', '', '', '2012-02-01 09:50:09', '2012-02-01 17:50:09', '', 0, 'http://www.journalismaccelerator.com/?p=7701', 0, 'post', '', 0),
(7712, 3, '2012-02-01 13:16:47', '2012-02-01 21:16:47', 'Our regular roundup of timely ideas and information. In this digest: A shift in news culture around paywalls, advice for digital personalization to attract readers, Google\'s victory over AP, and more.\n\n<a href=\"http://paidcontent.org/article/419-are-newspapers-finally-figuring-out-how-to-reward-their-best-customers/\" target=\"_blank\">Are Newspapers Finally Figuring Out How To Reward Their Best Customers?</a>\nClay Shirky’s take on ads, engagement, paywalls and payoffs across legacy papers offers insight for publishers. A smart synthesis on where the news culture has been and where it may be headed.\n\n<a href=\"http://techcrunch.com/2012/01/08/you-cant-spell-media-without-me/\" target=\"_blank\"> You Can’t Spell Media Without “Me”</a>\nCheck out Ben Elowitz’s Six Elements of Ultimate Digital Personalization. How do you help bring readers’ worlds to them?\n\n<a href=\"http://www.poynter.org/latest-news/top-stories/158375/how-google-beat-associated-press-with-iowa-caucus-results-and-why-it-matters-santorum-romney/\" target=\"_blank\"> How Google beat AP with Iowa caucus results (and why it matters)</a>\n“Google’s experiment showed how an innovative technology company can push in on the turf of a venerable news organization that prides itself on getting it first and getting it right.”\n\n<a href=\"http://www.cbsnews.com/8301-18560_162-57358912/the-real-deal-with-groupon/?tag=currentVideoInfo;videoMetaInfo\" target=\"_blank\"> The real deal with Groupon</a>\nPlenty of publishers make deals part of their business plans. Keep up with market leader Groupon in this 60 Minutes sit-down with founder Andrew Mason.\n\n<a href=\"http://www.prdaily.com/Main/Articles/10539.aspx\" target=\"_blank\"> How FedEx turned a disaster into a PR win</a>\nTransparency, humility, and honest intent, delivered right on time. More than a PR win, a cross-sector view of a vital journalism value – let your customers know and trust you.\n\n<a href=\"http://www.adweek.com/news/press/tablets-helping-publishers-sell-back-issues-137387\" target=\"_blank\"> Tablets Helping Publishers Sell Back Issues</a>\nGot older content with great shelf life? Some publishers find the tablet format sparks sales of back issues.\n\n<a href=\"http://www.oregonlive.com/business/index.ssf/2012/01/northwest_trustee_squeezes_mor.html\" target=\"_blank\"> Northwest Trustee Services squeezes more profits from home foreclosures with one-stop model</a>\nA fascinating sign of the times: Why a major foreclosure company is buying up local newspapers. “For many small-town papers, foreclosure notices have become one of their largest revenue sources.”\n\n<a href=\"http://mashable.com/2012/01/05/newsright-online-news/\" target=\"_blank\"> NewsRight: a Game Changer for Online Journalism?</a>\nBacked by major media players, NewsRight is an effort to circumvent piracy with tracking technology. Learn where your stories appear, then choose to seek payment or enjoy the promotion.', 'Journalism Accelerator Featured Links: January 19 – 31, 2012', 'Our regular roundup of timely ideas and information. In this digest: A shift in news culture around paywalls, advice for digital personalization to attract readers, Google\'s victory over AP, and more.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-january-19-31-2012', '', '', '2012-02-01 13:16:47', '2012-02-01 21:16:47', '', 0, 'http://www.journalismaccelerator.com/?p=7712', 0, 'post', '', 0),
(7745, 3, '2012-02-08 09:40:37', '2012-02-08 17:40:37', 'Huge public reaction reversed the Komen foundation decision to end grants to Planned Parenthood. FB formally announced IPO plans, and the White House hosted its first Google+ hangout this week.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Reporters Committee teams w/ local attnys on legal hotlines for <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> covering <a href=\"https://twitter.com/search/%2523DNC\">#DNC</a>, <a href=\"https://twitter.com/search/%2523RNC\">#RNC</a> & <a href=\"https://twitter.com/search/%2523G8\">#G8</a> Summit. <a href=\"http://t.co/tgKc9FDF\" title=\"http://j.mp/zAaoAB\">j.mp/zAaoAB</a></p>&mdash; RCFP (@rcfp) <a href=\"https://twitter.com/rcfp/status/164838431405518848\" data-datetime=\"2012-02-01T22:31:59+00:00\">February 1, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>How <a href=\"https://twitter.com/search/%2523hyperlocal\">#hyperlocal</a> sites should handle user information, from @<a href=\"https://twitter.com/StreetFightMag\">StreetFightMag</a>: <a href=\"http://t.co/vFQ5ES9k\" title=\"http://bit.ly/ymDhEh\">bit.ly/ymDhEh</a> How JA handles ours: <a href=\"http://t.co/TDoEWkDP\" title=\"http://bit.ly/xkFNty\">bit.ly/xkFNty</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/164393011168559104\" data-datetime=\"2012-01-31T17:02:02+00:00\">January 31, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>A case for quality content digital by @<a href=\"https://twitter.com/RobORegan\">RobORegan</a> shows good journalism does sell and people will read long-form online: <a href=\"http://t.co/riKisxYu\" title=\"http://bit.ly/Al4742\">bit.ly/Al4742</a></p>&mdash; Jennifer Goldberg (@JennMG) <a href=\"https://twitter.com/JennMG/status/162932514858602496\" data-datetime=\"2012-01-27T16:18:33+00:00\">January 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p><a href=\"https://twitter.com/search/%2523LocalTV\">#LocalTV</a> stations rally to oppose <a href=\"https://twitter.com/search/%2523media\">#media</a> <a href=\"https://twitter.com/search/%2523transparency\">#transparency</a>: <a href=\"http://t.co/nq3FLJTb\" title=\"http://bit.ly/A0mwQy\">bit.ly/A0mwQy</a> by @<a href=\"https://twitter.com/stevenwaldman\">stevenwaldman</a> What are their <a href=\"https://twitter.com/search/%2523publicinterest\">#publicinterest</a> obligations?</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/164785590888448000\" data-datetime=\"2012-02-01T19:02:01+00:00\">February 1, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p><a href=\"https://twitter.com/search/%2523Twitter\">#Twitter</a> prepares for <a href=\"https://twitter.com/search/%2523election\">#election</a> coverage by setting up an account aimed at <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> <a href=\"http://t.co/iUM6C8Ty\" title=\"http://ow.ly/1FoWwi\">ow.ly/1FoWwi</a> <a href=\"https://twitter.com/search/%2523content\">#content</a></p>&mdash; Beakbane (@BeakbaneMarket) <a href=\"https://twitter.com/BeakbaneMarket/status/165162826695065600\" data-datetime=\"2012-02-02T20:01:01+00:00\">February 2, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: January 29 - February 4, 2012', 'Huge public reaction reversed the Komen foundation decision to end grants to Planned Parenthood. FB formally announced IPO plans, and the White House hosted its first Google+ hangout this week.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-january-29-february-4-2012', '', '', '2012-02-08 09:40:37', '2012-02-08 17:40:37', '', 0, 'http://www.journalismaccelerator.com/?p=7745', 0, 'post', '', 0),
(7749, 17, '2012-02-08 16:22:18', '2012-02-09 00:22:18', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />[caption id=\"attachment_7758\" align=\"alignright\" width=\"352\" caption=\"...the Year of the Dragon is one of high risks and high returns — a year during which the financial crisis will finally see some light... (self-proclaimed Chinese astrologer Joseph) {a href=&quot;http://www.egyptindependent.com/node/614791&quot; target=&quot;_blank&quot;}Chung explains{/a} that this is a “Water Dragon Year,” which means a higher flow of communication between people.\n({a href=&quot;http://www.flickr.com/photos/jimnix/5442637261/&quot; target=&quot;_blank&quot;}Image{/a} by {a href=&quot;http://www.flickr.com/photos/jimnix/&quot; target=&quot;_blank&quot;}Jim Nix{/a} of {a href=&quot;http://www.nomadicpursuits.com/&quot;} Nomadic Pursuits {/a}on Flickr.)\"]<a href=\"http://www.flickr.com/photos/jimnix/5442637261/\"><img class=\"size-full wp-image-7758  \" title=\"Year of the sustainable publisher dragon\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_blue-dragon_upcoming-business-forum.jpg\" alt=\"Year of the sustainable publisher dragon\" width=\"352\" height=\"233\" /></a>[/caption]<p style=\"padding-left: 60px;\"><em><strong>2012 is the Year of the Dragon, if you go by the Chinese calendar.  What will define this year for news publishers?</strong> In January we pointed you to some thoughtful – and entertaining – <a href=\"http://www.journalismaccelerator.com/resources/predictions-for-journalism-2012-nieman-lab/\">predictions for 2012</a>.  But prognostications can only take us so far.  Hearing directly from publishing pioneers which trails need blazing, and which may be better off less traveled, is where our work begins this year.  To fine tune the JA focus for 2012 we spent January identifying how to support the most critical needs publishers face now, in a way unique to the <a href=\"http://www.journalismaccelerator.com/blog/engagement-is-not-a-spectator-sport-value-of-local-tv-report-2/\">JA service model</a>.</em></p>\n<p style=\"padding-left: 60px;\"><em>To do this, <strong>we turned to a group of talented people with a wide range of experience in news and information.</strong> All of them are familiar with the JA’s conversation and information exchange products, having joined our early pilot project, participated in a more recent forum or generously granted us an informational interview (or two) over the past year.</em></p>\n<p style=\"padding-left: 60px;\"><em>This time, <strong>we asked them to identify what they see as the most urgent challenges in publishing right now, and the greatest opportunities to support publishers’ work.</strong> Suggestions and ideas the group raised will guide our priorities for 2012, <strong>with fresh insight to help shape our upcoming forum on business models for publishers.  That kicks off later this month on February 28 and 29.</strong>  Many thanks to The Seattle Times’ <a href=\"http://www.seattletimescompany.com/communication/leadershipcouncil.htm#david.boardman\" target=\"_blank\">David Boardman</a>, <a href=\"http://www.journalismaccelerator.com/members/agalloway/\">Anne Galloway</a>, editor of VTDigger.org, CEO of the Investigative News Network <a href=\"http://www.journalismaccelerator.com/members/kljdavis/\">Kevin Davis</a>, BXB founder <a href=\"http://www.journalismaccelerator.com/members/michelemclellan/\">Michele McLellan</a>, policy expert <a href=\"http://www.journalismaccelerator.com/members/stevenwaldman/\">Steve Waldman</a>, business coach <a href=\"http://www.journalismaccelerator.com/members/joe-michaud/\">Joe Michaud</a>, and RJI Fellow/ The Patterson Foundation’s New Media Initiative Manager <a href=\"http://www.journalismaccelerator.com/members/janetcoatstwitter/\">Janet Coats</a>.</em><!--more--></p>\n<strong>The overarching challenge was obvious:  News providers large and small need more money coming in to keep great product coming out.</strong> It’s not that people don’t want news.  It’s that the old way of paying for it has ended, and a new way has yet to emerge.  Seattle Times executive editor David Boardman illustrated the crux of the problem:  a gap between demand and payment.  “Even as we grew online traffic dramatically, online revenue fell sharply,” he said.\n\n<strong>This is a mountain of a problem that no one can scale without many small steps</strong>.  Part of blazing the trail is mapping out which steps need come first to support bigger or steeper steps to follow.  Fortunately, this thoughtful group sees obstacles as opportunities – challenges to overcome and rise, bit by bit, toward financially sustainable journalism.\n\n<strong>Obstacles to revenue growth,  and corresponding opportunities for action, fell broadly into three categories:  cultural, practical and research-based.</strong>\n\n<h3><strong>Culture: What is in your DNA?</strong></h3>\n<strong>“I think in any community, the advertising revenue is there for those sites,”</strong> said Michele McLellan of Block by Block, which supports small local publishers.  <strong>“But journalists were not put on the planet to sell advertising.”</strong> Business coach Joe Michaud agreed.  After several years <strong>advising journalists to combine reporting</strong> and ad sales,  he’s concluded <strong>that’s probably not the best route.</strong>\n<blockquote>A successful local sales person has a specific skill set and a way of looking at the world and thinking 24/7 that is different than the way a journalist thinks. And the journalist, to be successful, has to think a certain way 24/7 as well. I don’t think it’s possible, based on what we’re seeing, to just flip hats.”</blockquote>\n<div class=\"underwrite\">\n<h3>Many thanks to:</h3>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_davidboardman_v3.png\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\nDavid Boardman\nExecutive Editor\n<a href=\"http://theseattletimes.com\" target=\"_blank\">The Seattle Times</a>\n<div class=\"clear\"></div>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_janetcoats.jpg\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\n<a href=\"http://www.coats2coats.com/janet.html\" target=\"_blank\">Janet Coats</a>\nNew Media Initiative Manager\nThe Patterson\nFoundation\n<div class=\"clear\"></div>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_KevinDavis.jpg\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\nKevin Davis\nExecutive Editor &amp; CEO\n<a href=\"http://www.investigativenewsnetwork.org/\" target=\"_blank\">Investigative News Network</a>\n<div class=\"clear\"></div>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_annegalloway.jpg\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\nAnne Galloway\nFounder &amp; Editor\n<a href=\"http://www.vtdigger.org\" target=\"_blank\">Vermont Digger</a>\n<div class=\"clear\"></div>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_michelemclellan.jpg\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\nMichele McLellan\nFounder, <a href=\"http://blockbyblock.us\" target=\"_blank\">Block by Block</a>\n<div class=\"clear\"></div>\n<a href=\"http://www.knightdigitalmediacenter.org/speakers/name/20111013_joe_michaud/\" target=\"_blank\"><img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_JoeMichaud_v3.png\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" /></a>\n<a href=\"http://www.knightdigitalmediacenter.org/speakers/name/20111013_joe_michaud/\" target=\"_blank\">Joe Michaud</a>\nFounder, Local Interactive Strategies\n<div class=\"clear\"></div>\n<img src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_dragon_stevenwaldman.jpg\" alt=\"\" width=\"100\" height=\"100\" align=\"right\" />\nSteven Waldman\nAuthor, <a href=\"http://www.fcc.gov/info-needs-communities\" target=\"_blank\">2011 FCC Report: Information Needs of Communities</a>\n</div>\n\n<strong>The opportunity:</strong> Find ways to <strong>enable strong partnerships between journalists and sales reps,</strong> besides <a href=\"http://newsinnovation.com/2009/07/03/news-innovators-on-the-frontline-westseattleblog-com/\" target=\"_blank\">getting married</a>.\n\n<strong>Other cultural issues hindering revenue growth include:</strong>\n<ul>\n	<li><strong>Thinking digital first</strong> – particularly for sales teams at legacy media.</li>\n	<li><strong>Charging for content.</strong> Bigger, legacy outfits may see this as a necessary option to explore, while smaller startups don’t have the clout to charge, or the inclination to challenge Internet principles of open – free – access to information.</li>\n	<li><strong>Creating a return on investment for in-depth, investigative reporting that didn’t pay for itself under the old media model.</strong> Kevin Davis of the Investigative News Network notes that members are trying many different models, depending on the publication’s particular content focus, reporting approach and regional character.</li>\n	<li><strong>Making the case for the public to pay in a new way.</strong> VTDigger.org’s Anne Galloway is trying a public broadcasting type appeal to boost reader donations.  Ad (or sponsorship) revenue is limited for her publication because it is a non-profit.  The Seattle Times’ David Boardman says moving the public toward paying for content is an evolution.  “It’s happening, there’s lots of evidence to support that,” he says.  “But it will take time.”</li>\n</ul>\n<strong>Our mix of publishers suggested that one crucial way to scale these cultural obstacles would be to find examples of successful startup publishers</strong> and distill the elements that created that success in a way others can reproduce.  Additional ideas included bringing publishers of different practices together when they have tangible, specific shared concerns, and drawing on the experience of other industries which have been grappling with the challenge of selling digital content for years. Kevin Davis worked in the music industry before leading INN.  He says the journalism field sometimes gets too isolationist.  “We see this issue as specific to what we’re facing,” he said.  “It’s larger. It’s generational and cultural. I think we can learn from each other’s mistakes.\"\n\n<h3><strong>Practical: How do you do that?</strong></h3>\nHow do you find a good web host?  Or hire a good sales person?  Or write a good employee handbook?  Or work with a board?  Like many publishers, Anne Galloway’s to-do list is also a list of skills to learn.  She says sometimes she gets outside guidance, but often she and her colleagues are “going it alone.”\n\nFrom a large publisher’s perspective, it’s <strong>also not always easy to learn new tricks.</strong>  For example, David Boardman told us that putting on <strong>events seem to offer a steady stream of revenue, but even legacy media don’t have a list of clear, proven best practices to do this.</strong>  He also noted that while content collaboration can clearly <a href=\"http://seattletimes.nwsource.com/flatpages/local/newspartners/newspartnernetwork.html\"target=\"_blank\">happen</a>, setting up real business networks among publishers is challenging.  From different content management systems, to different relationships with advertisers, it’s “<strong>really, really complicated,</strong>” he said.\n\nWithout duplicating resources already available, <strong>there seems to be an opportunity to help publishers increase revenue by:</strong>\n<ul>\n	<li><strong>Sharing best practices for different types of publishers</strong></li>\n	<li> <strong>Vetting tools [in application that work]</strong></li>\n	<li> <strong>Aggregating</strong> sources of <strong>practical, how-to information</strong></li>\n</ul>\n\n\n<h3><strong>Research: What are other publishers trying?</strong></h3>\n\nEveryone is experimenting.  What are we, as a field, learning?  Often, different things. <strong>For example, this question emerged in conversation:  Is it possible for more engagement and more collaboration to translate to more revenue?</strong>  David Boardman cited evidence to the contrary, based on early indicators he sees at The Seattle Times and new media outlets he advises.  Kevin Davis of INN pointed to different possibilities depending on the publishing model.\n\nThere appears to be <strong>a deep need and desire for a clearinghouse or repository to track experiments in media, focused in particular on financial results.</strong>\n\nUnless successful, repeatable financial models emerge, Anne Galloway worries there is a steep cliff ahead. She doesn’t intend to plummet over; like many publishers, she’s working proactively to diversify VTDigger.org’s financial support. <strong>The February 2012 JA forum will build on the experience and respond to the needs of publishers like Anne, offering an exchange of practical ideas, a chance to compare notes with others, and a safe space to talk through cultural obstacles to publishing success.</strong>  It is step one in making 2012 the year to help publishers grow revenue – the single most urgent need our publisher group identified to close the gap in the year ahead.\n\n<em>Published under a creative commons <a href=\"http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en\">BY-NC-SA</a> license.</em>', '2012: The year of the prosperous publisher', 'The Chinese calendar predicted high risks and rewards in 2012, the celebrated Year of the Dragon. As this year wraps up, check out what a range of leaders working for sustainability in the news business expected, and share what you learned in 2012.', 'publish', 'open', 'closed', '', '2012-the-year-of-the-prosperous-publisher', '', '', '2012-02-08 16:22:18', '2012-02-09 00:22:18', '', 0, 'http://www.journalismaccelerator.com/?p=7749', 0, 'post', '', 8),
(7780, 3, '2012-02-08 07:15:31', '2012-02-08 15:15:31', '<blockquote>This year’s index sees many changes in the rankings, changes that reflect a year that was incredibly rich in developments, especially in the Arab world,” Reporters Without Borders said...as it released its 10th annual press freedom index. “Many media paid dearly for their coverage of democratic aspirations or opposition movements. Control of news and information continued to tempt governments and to be a question of survival for totalitarian and repressive regimes. The past year also highlighted the leading role played by netizens in producing and disseminating news…\n\n“Crackdown was the word of the year in 2011. Never has freedom of information been so closely associated with democracy. Never have journalists, through their reporting, vexed the enemies of freedom so much. Never have acts of censorship and physical attacks on journalists seemed so numerous. The equation is simple: the absence or suppression of civil liberties leads necessarily to the suppression of media freedom. Dictatorships fear and ban information, especially when it may undermine them.\n\n“This year’s index finds the same group of countries at its head, countries such as Finland, Norway and Netherlands that respect basic freedoms. This serves as a reminder that media independence can only be maintained in strong democracies and that democracy needs media freedom. It is worth noting the entry of Cape Verde and Namibia into the top twenty, two African countries where no attempts to obstruct the media were reported in 2011.” <strong>Source: </strong><a href=\"http://en.rsf.org/press-freedom-index-2011-2012,1043.html\" target=\"_blank\">Reporters Without Borders</a></blockquote>', 'Reporters Without Borders Press Freedom Index 2011-2012', '“Democracy needs media freedom,” says Reporters Without Borders’ report on press restrictions around the globe. Arrests and beatings during Occupy coverage dropped the US to 47th place.', 'publish', 'open', 'closed', '', 'reporters-without-borders-press-freedom-index-2011-2012', '', '', '2012-02-08 07:15:31', '2012-02-08 15:15:31', '', 0, 'http://www.journalismaccelerator.com/?p=7780', 0, 'post', '', 0),
(7785, 3, '2012-02-08 09:45:04', '2012-02-08 17:45:04', '<blockquote>In the spring 2007 issue of the Stanford Social Innovation Review, we authored “<a href=\"http://www.ssireview.org/articles/entry/how_nonprofits_get_really_big/\" target=\"_blank\">How Nonprofits Get Really Big</a>,” based on the <a href=\"http://www.bridgespan.org/\" target=\"_blank\">Bridgespan Group</a>’s research on nonprofits that had been founded since 1970 and reached $50 million in annual revenue. Only 144 nonprofits (excluding hospitals and universities) made the cut, reflecting the steep challenge of raising funds on a large scale...\n\nIn the spring 2009 issue of the Stanford Social Innovation Review, we followed up with “<a href=\"http://www.ssireview.org/articles/entry/ten_nonprofit_funding_models/\" target=\"_blank\">Ten Nonprofit Funding Models</a>,” which cataloged distinct types of funding strategies that exist among large nonprofits. We identified 10 nonprofit funding models, further confirming that the paths to growth are not idiosyncratic but strategic.\n\nSince the publication of these two articles, Bridgespan and the Stanford Social Innovation Review have heard from a great many nonprofit leaders. The concept of the funding model—which we define as a methodical and institutionalized approach to building a reliable revenue base to support an organization’s core programs and services—clearly struck a chord. But many of the leaders wanted to know what practical guidance we could offer on how to identify and develop the right funding model. It is one thing to read that <a href=\"http://ww5.komen.org/\" target=\"_blank\">Susan G. Komen for the Cure</a> is an extraordinarily successful example of the Heartfelt Connector funding model, which draws on a large grassroots individual donor base with a strong emotional tie to the issue. It’s quite another to figure out if the Heartfelt Connector is the right funding model for your own organization, and if so, how to pursue it.\n\nThis article is a response to those requests for the “how” of funding models—the basic principles through which organizations can understand and investigate their long-range funding options and then develop a realistic plan for choosing and implementing them. The principles are born out of our research as well as consulting experience with dozens of nonprofit clients that have sought pathways to growth and financial sustainability.\" <strong>Source: </strong><a href=\"http://www.ssireview.org/articles/entry/finding_your_funding_model\" target=\"_blank\">Stanford Social Innovation Review</a></blockquote>', 'Finding your funding model (Stanford Social Innovation Review)', 'For current or potential nonprofit publishers: specific, thoughtful research to help you “identify and develop the right funding model.” Practical guidance to start out or scale up for success.', 'publish', 'open', 'closed', '', 'finding-your-funding-model-stanford-social-innovation-review', '', '', '2012-02-08 09:45:04', '2012-02-08 17:45:04', '', 0, 'http://www.journalismaccelerator.com/?p=7785', 0, 'post', '', 0),
(7788, 3, '2012-02-08 07:36:18', '2012-02-08 15:36:18', '<blockquote>Mobile phones are everywhere in today’s world, and they have many applications for those in media. Most journalists already use mobiles phones, but the sheer number of tools and applications available makes it difficult to know the most effective way to use them. The proliferation of mobiles has greatly increased the number and capabilities of citizen reporters, but questions remain about the role of citizen reporting. The public is consuming more and more information on mobile phones, but media organizations need to learn how best to disseminate their content and reach out to the mobile market.\n\nThis is where the Mobile Media Toolkit comes in. There are many media projects that use mobiles effectively. There are also many tools and resources that can serve the potential needs of journalists, citizen reporters, and media organizations. The Mobile Media Toolkit is a collection of these tools and resources, as well as examples of how mobile phones can be and are being used in the media industry.The simple fact is that using mobile phones in media production isn\'t always as easy as it seems.\n\nFinding the right tool and using it correctly to reach the broadest possible audience requires knowledge of the mobile landscape. The need for guidance in the industry is apparent.\n\nThe Mobile Media Toolkit provides guidance on tools, resources, and case studies of how mobiles can be used for reporting, news broadcasting, and citizen media participation on a variety of platforms and in a variety of circumstances.\" <strong>Source: </strong><a href=\"http://mobilemediatoolkit.org/content/about-us\" target=\"_blank\">Mobile Media Toolkit</a></blockquote>', 'Mobile Media Toolkit', 'Use your phone to help you report, publish or broadcast smarter with mobile tools. This Knight funded project offers special pages for pros, citizen journalists and news/media organizations.', 'publish', 'open', 'closed', '', 'mobile-media-toolkit', '', '', '2012-02-08 07:36:18', '2012-02-08 15:36:18', '', 0, 'http://www.journalismaccelerator.com/?p=7788', 0, 'post', '', 0),
(7792, 3, '2012-02-08 09:45:23', '2012-02-08 17:45:23', '<blockquote>Quantcast is a <a href=\"http://www.quantcast.com/about/management-team\" target=\"_blank\">team of web analytics experts</a> building powerful statistical technology to understand digital media audiences. Quantcast helps publishers of all sizes understand the composition of their audiences and attract higher advertising rates, and helps marketers and agencies find elusive online audiences wherever they might be. This web site allows anyone to view audience reports on millions of digital media properties.\" <strong>Source: </strong><a href=\"http://www.quantcast.com/learning-center/faqs/faq#FAQ1\" target=\"_blank\">Quantcast Learning Center</a>\n\n&nbsp;\n\n\"<strong>Publishers and Platforms:</strong>\n\nQuantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.\n\nUse Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want and deliver more of your hard-won audience base. Quantcast enables you to add <a href=\"http://www.quantcast.com/audience/quantcast-lookalikes\" target=\"_blank\">Quantcast Lookalikes</a> (targeting) to compliment your business by serving the exact audience a marketer wants to reach.\n\nQuantcast demographics: Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher, and target audiences that were previously challenging to deliver.\" <strong>Source: </strong><a href=\"http://www.quantcast.com/about/overview\" target=\"_blank\">Quantcast</a></blockquote>', 'Quantcast Learning Center', 'Who is your audience? How are similar online news ventures doing? Quantcast offers one solution that “provides free, directly measured traffic and audience composition reports” to up clarity and ad rates.', 'publish', 'open', 'closed', '', 'quantcast-learning-center', '', '', '2012-02-08 09:45:23', '2012-02-08 17:45:23', '', 0, 'http://www.journalismaccelerator.com/?p=7792', 0, 'post', '', 0);
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(7938, 17, '2012-02-14 13:56:10', '2012-02-14 21:56:10', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>We kicked off this year</strong> talking with a group of people with different experiences in news and publishing about <a href=\"http://www.journalismaccelerator.com/blog/2012-the-year-of-the-prosperous-publisher/\">what they anticipate in 2012</a>.  Since then, we’ve been asking more publishers, business pros and startups about their expectations and hopes for the year.</em></p>\n<p style=\"padding-left: 65px;\"><strong><em>The JA online forum coming February 28th and 29th is designed for local news publishers and businesspeople to share their experiences and experiments creating revenue.</em></strong></p>\n\n\n[caption id=\"attachment_7943\" align=\"alignright\" width=\"367\" caption=\"Money and publishing: What different keys are you pressing to bring in revenue? {a href=&quot;http://www.flickr.com/photos/seanfx/5092674798/in/set-72157625188060176&quot; target=&quot;_blank&quot;}Photo{/a} by {a href=&quot;http://www.flickr.com/photos/seanfx/&quot; target=&quot;_blank&quot;}Sean McMenemy{/a} on Flickr.\"]<a rel=\"attachment wp-att-7943\" href=\"http://www.journalismaccelerator.com/blog/publisher-point-of-view-what%e2%80%99s-your-revenue-story/attachment/post-img_save-the-date-forum_old-cash-machine/\"><img class=\"size-full wp-image-7943 \" title=\"Cash Machine -- Upcoming Business Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_save-the-date-forum_old-cash-machine.jpg\" alt=\"Cash Machine -- Upcoming Business Forum\" width=\"367\" height=\"275\" /></a>[/caption]\n\n<strong>Some publishers – both new and legacy – have established multiple revenue streams and are now working to amp up the return.</strong> Some are successful in one revenue area but finding others – ads, events, community donations or something else – tough nuts to crack.  Some are considering, or have taken, a hiatus as they evaluate how they might publish content to serve their targeted market AND thrive financially.\n\n<strong>The forum February 28th and 29th features publishers with different experiences and intentions, but common business interests.</strong> More publishers, businesspeople, social media specialists and others with relevant tips or ideas are invited to share their perspective, offer and vet questions. On forum days, the real time conversation takes place over a 90 minute window. You can stop by to read the comment thread or add to the discussion anytime. It’s a chance to broaden your network, spark connections and trade ideas. <!--more-->\n\n<strong>Here’s how it’s coming together.</strong>\n\nOne of the first people I “met” while researching is Joe Bergantino. A longtime journalist, he co-founded <a href=\"http://necir-bu.org/\">The New England Center for Investigative Reporting</a>. It’s now based at <a href=\"http://www.bu.edu/\">Boston University</a>, boosting the center’s brand, and earns revenue from both content sales and by training reporters.\n\n<strong>This year, Bergantino wants to get more daily traffic to a site with core reporting that comes out monthly.</strong>\n\nI also talked with Emily Lowrey. She earned an MBA and a lot of experience in online ads, deals and audiences as director of online operations for the <a href=\"http://www.buffalonews.com/\">Buffalo News</a>. Last year she moved back to her hometown of Birmingham, Alabama, to start the <a href=\"http://magiccitypost.com/\">Magic City Post</a>. Her business plan shifted as she tested ideas with merchants, but emerged as a local shopping platform built to support local news coverage.\n\n<strong>Fundraising remains a challenge, Lowrey says, but she’s adding contests and social media classes as new revenue streams.</strong> She’s ready to expand to nearby communities and wants to swap ideas with other publishers.\n\nSo does Diane Lund. She’s considering a premium subscription product to help fund <a href=\"http://www.thelundreport.org/\">The Lund Report</a>, which specializes in covering Oregon’s health care industry.  <strong>Lund wants to build more financial support from community donations but isn’t sure how.</strong>\n\n<strong>These are the kinds of experiences we’ll explore during the February forum: the “how-to” behind the successes and the “what next” of the challenges publishers, like all businesses, have.</strong> We’ll add in insight from people whose focus on publishing is strictly business. Here’s what <a href=\"http://www.blankslate.com/\">Blankslate</a> CEO Kael Goodman told me: <strong>“Your editorial approach needs to be clear and your business drivers need to be clear too. Have both of these and you might just find yourself with engaged readers and paying advertisers.\"</strong>\n\nThis conversation is designed for businesspeople, publishers, startups and others with relevant insights to trade expertise and ideas. We hope you can save the date!\n<div class=\"underwrite_span\">\n\n<strong>WHAT</strong>: An online discussion forum for you to <strong>share what’s worked</strong> and to <strong>get ideas for challenges you face</strong> to make <strong>local publishing thrive financially.</strong>\n\n<strong>WHEN: February 28th and 29th, with different</strong> publishers, entrepreneurs and business experts tackling a different focus each day.\n\n<strong>Live discussion window both days:  2 PM – 3:30 PM Eastern / 11 AM </strong><strong>–</strong><strong> 12:30 PM Pacific.</strong> The discussion is open for you to read through or contribute to during the live window or anytime it’s convenient.\n\n<strong>HOW:</strong> A quick step by step is just below!\n\n</div>\n<strong>Step One: Set up your <a href=\"http://www.journalismaccelerator.com/members/\">JA profile</a></strong> to participate in the conversation.\n<h3><a href=\"http://www.journalismaccelerator.com/members/\"><img class=\"size-full wp-image-7944 aligncenter\" style=\"border: 1px solid black;\" title=\"Authentication Screen\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_save-the-date-forum_janrain.jpg\" alt=\"Authentication Screen\" width=\"255\" height=\"149\" /></a></h3>\n<strong>Step Two:  Share a comment in the comment thread below</strong> with the business issues or opportunities you’d like the conversation to focus on.\n\n<strong>Step Three: Keep an eye on this space!</strong> We’ll share more next week on the specific questions we’ll be tackling together, and offer more information about some of the people who plan to join in, guide and help inform the discussion on February 28th and 29th.\n\n<strong>Like past JA forums, this is a hosted, online conversation.</strong> As you participate, you are able follow the thread onsite or by subscribing to the comment thread via email or RSS. You can chime in anytime with ideas and questions. <strong>We are constantly fine-tuning and iterating the conversation platform,</strong> tweaking the technology based on feedback each forum cycle. So if you’ve been with us before, <strong>you’ll notice a few things are different.</strong>\n<ul>\n	<li><strong>A shorter live window,</strong> down from two hours to 90 minutes. We know publishers are busy. This allows enough time for some depth without monopolizing your afternoon. Of course you can stop by and join in during any portion of the live chat. If you miss the live window, the thread is open to read and chime in with ideas anytime, as conversations sparked in these forums typically have a healthy shelf life.</li>\n	<li><strong>More deliberate matchmaking.</strong> We are selecting featured participants – publishers, businesspeople and others – whose experiences complement each other.  This is designed to keep the conversation focused and useful, and easily identify which day’s discussion best matches your interests.</li>\n	<li><strong>Easier ways to see the heat in the conversation.</strong> Faster load times, a more visible “latest comments” box to the side and a new comment nesting design to follow and participate in the conversation more easily.</li>\n	<li><strong>Easier ways to start new relationships from the conversation.</strong> More links to see who else is participating - a key way to build connections from the conversation.</li>\n</ul>\n<a rel=\"attachment wp-att-7945\" href=\"http://www.journalismaccelerator.com/blog/publisher-point-of-view-what%e2%80%99s-your-revenue-story/attachment/post-img_save-the-date-forum_new-comment-bar/\"><img class=\"alignnone size-full wp-image-7945\" title=\"new comment bar\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_save-the-date-forum_new-comment-bar.gif\" alt=\"new comment bar\" width=\"650\" height=\"103\" /></a>\n<strong>Help shape this conversation before it starts!</strong> Tell us here what successes you’ve had or seen in local news publishing, and what challenges you are looking to overcome in 2012.', 'Publisher point-of-view: What’s your revenue story?', 'What paths to financial sustainability in local news publishing will emerge in 2012? Join in Feb. 28th and 29th to trade experience and compare your revenue mix with a wide range of publishers.', 'publish', 'open', 'closed', '', 'publisher-point-of-view-whats-your-revenue-story', '', '', '2012-02-14 13:56:10', '2012-02-14 21:56:10', '', 0, 'http://www.journalismaccelerator.com/?p=7938', 0, 'post', '', 9),
(8031, 3, '2012-02-15 16:11:46', '2012-02-16 00:11:46', 'GigaOm added paidContent to its tech publishing empire this week. San Diego U-T talks about starting a TV network. And Superbowl XLVI claims \"most streamed online sports event ever.\" So far.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Twitter preps for election, sets up <a href=\"https://twitter.com/search/%2523journalist\">#journalist</a> account <a href=\"http://t.co/It8SMP7t\" title=\"http://tnw.co/zbPATH\">tnw.co/zbPATH</a>JA preps for election too-67 tools & tips <a href=\"http://t.co/TDAest9Y\" title=\"http://bit.ly/ziV75x\">bit.ly/ziV75x</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/166929717952389120\" data-datetime=\"2012-02-07T17:02:00+00:00\">February 7, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>NAB PR: 7 Tips To Make Your Press Releases Do Their Job Better <a href=\"http://t.co/4z5Fe34X\" title=\"http://bit.ly/yybtC6\">bit.ly/yybtC6</a> <a href=\"https://twitter.com/search/%2523nabshow\">#nabshow</a> <a href=\"https://twitter.com/search/%2523pr\">#pr</a> <a href=\"https://twitter.com/search/%2523broadcast\">#broadcast</a> <a href=\"https://twitter.com/search/%2523postproduction\">#postproduction</a> <a href=\"https://twitter.com/search/%2523brandjournalism\">#brandjournalism</a></p>&mdash; randysavicky (@randysavicky) <a href=\"https://twitter.com/randysavicky/status/165225216040116224\" data-datetime=\"2012-02-03T00:08:55+00:00\">February 3, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/ChrisLKeller\">ChrisLKeller</a> Introducing the \"<a href=\"https://twitter.com/search/%2523information\">#information</a> sherpa:\" a new role for journalists on the web <a href=\"http://t.co/FC510PKg\" title=\"http://bit.ly/w5ZDyC\">bit.ly/w5ZDyC</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/167246695271383040\" data-datetime=\"2012-02-08T14:01:34+00:00\">February 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>\"Out of date credentialing laws are blocking <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a>’ access to report.\" <a href=\"http://t.co/btAdOF2Q\" title=\"http://bit.ly/xEQMKW\">bit.ly/xEQMKW</a> Storify timeline from @<a href=\"https://twitter.com/jcstearns\">jcstearns</a> <a href=\"https://twitter.com/search/%2523policy\">#policy</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/166975015688998912\" data-datetime=\"2012-02-07T20:02:00+00:00\">February 7, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Om Malik: Why we are buying paidContent - Media and what it could be <a href=\"http://t.co/qFfNHqqR\" title=\"http://www.nextlevelofnews.com/2012/02/om-malik-why-we-are-buying-paidcontent-media-and-what-it-could-be.html\">nextlevelofnews.com/2012/02/om-mal…</a></p>&mdash; Steffen Konrath (@StKonrath) <a href=\"https://twitter.com/StKonrath/status/167337439474614272\" data-datetime=\"2012-02-08T20:02:09+00:00\">February 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: February 5 - February 11, 2012', 'GigaOm added paidContent to its tech publishing empire this week. San Diego U-T talks about starting a TV network. And Superbowl XLVI claims \"most streamed online sports event ever.\" So far.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-february-5-february-11-2012', '', '', '2012-02-15 16:11:46', '2012-02-16 00:11:46', '', 0, 'http://www.journalismaccelerator.com/?p=8031', 0, 'post', '', 0),
(8043, 3, '2012-02-15 17:32:47', '2012-02-16 01:32:47', 'Broadcasting from Google+ and $1 million for public radio innovation in this roundup of not-to-miss-stories. Plus a six point editorial guide helping one newspaper thrive in the digital world.\n\n<a href=\"http://airmediaworks.org/localore\">Localore, a new initiative produced by AIR mediaworks</a>\nPublic radio breaks new ground, distributing more than $1 million to define a “new, 21st century public media.” Ten projects to watch.\n\n<a href=\"http://www.inma.org/modules/article/index.cfm?action=articleView&amp;articleId=49722\">How to manage legacy newspaper’s transformation and adapt to digital disruption</a>\nMapping the road traveled by one newspaper. “The end result? Increased print circulation, Web site traffic, and digital revenue in old and new channels.”\n\n<a href=\"http://socialtimes.com/how-google-hangouts-are-transforming-tv-broadcasting_b88375\">How Google+ Hangouts Are Transforming TV Broadcasting</a>\nCould this be a true transformation of television? Giving broadcasters an actual earpiece to hear the community.\n\n<a href=\"http://www.blockbyblock.us/2012/01/17/training-your-new-ad-sales-rep/\">Training your ad sales rep</a>\nEleanor Cippel, managing director of (publishing and interactive) sales at E.W. Scripps, offers simple steps to get what you need from the people selling space on your site.\n\n<a href=\"http://www.readwriteweb.com/archives/online_ads_will_waste_124_billion_this_year_in_the.php?utm\"> Online Ads Will Waste $12.4 Billion This Year In the U.S.</a>\nOnline ad spending will exceed print magazine and newspaper ads for the first time this year. With brands anticipated to invest the likes of $12B, what’s the return?\n\n<a href=\"http://www.marketingcharts.com/direct/marketers-lack-standard-social-media-roi-metric-20834/\"> Marketers Lack Standard Social Media ROI Metric</a>\nFacebook likes or money? How do you track if social media is worth the time and investment? A survey of 700 marketers found “no standard way to measure social media ROI.”\n\n<a href=\"http://www.guardian.co.uk/commentisfree/cifamerica/2012/jan/18/sopa-pipa-consumption-only-internet\"> Sopa and Pipa would create a consumption-only internet</a>\nPublic pressure by site blackouts put these bills on hold, but Clay Shirky recommends “paying attention... US media firms have cumulatively donated tens of millions of dollars [for the bill]”\n\n<a href=\"http://knightlab.northwestern.edu/site/2012/01/24/whats-in-our-toolkit-for-congressional-primaries/\"> What’s in our toolkit for Congressional primaries?</a>\nKnightLab presents three ways to “help voters understand what candidates stand for.” Tools to scan candidate social media profiles, coverage across sources and geo-contribution data.', 'Journalism Accelerator Featured Links: February 1 – 15, 2012', 'Broadcasting from Google+ and $1 million for public radio innovation in this roundup of not-to-miss-stories. Plus a six point editorial guide helping one newspaper thrive in the digital world.', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-february-1-15-2012', '', '', '2012-02-15 17:32:47', '2012-02-16 01:32:47', '', 0, 'http://www.journalismaccelerator.com/?p=8043', 0, 'post', '', 0),
(8061, 17, '2012-02-22 19:58:37', '2012-02-23 03:58:37', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>On Tuesday, <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/\">February 28th, Day One of the JA forum</a> on sustainable journalism kicks off with the stories of two local news sites.</strong> The publishers have experienced different successes and challenges, but share at least one goal: build a product that serves the community and pays for itself. </em></p>\n<p style=\"padding-left: 65px;\"><em><strong>We’re bringing together a balance of publishers and business experts to trade information and knowledge about increasing the revenue of digital news sites.</strong> The forum is an online conversation designed as “call and response” – we’ll hear stories of a few publishers then invite other people with relevant experience to share insights, offer suggestions and challenge assumptions. </em><!--more--></p>\n<strong>The lens on Day One: Hometown publishers in different places, with different business models, compare and contrast stories.</strong> How do you re-set your business plan if local merchants hang up on you? What do you do when you call it quits after operating at a loss, but your community calls on you to start up again.\n\n<strong>Local Point of View</strong>\n\n[caption id=\"attachment_8070\" align=\"alignright\" width=\"282\" caption=\"Jeremy Sapienza is cooking up a reboot of {a href=&quot;http://bushwickbk.com/ &quot;}BushwickBK{/a}. “I feel like we’re on the cusp of a new business model, but we’re in the dark and feeling our way.”\"]<a href=\"http://www.journalismaccelerator.com/members/jeremysapienza/\"><img class=\"size-full wp-image-8070  \" title=\"Jeremy Sapienza -- Portrait\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog1st_Jeremy-Sapienza.jpg\" alt=\"Jeremy Sapienza -- Portrait\" width=\"282\" height=\"268\" /></a>[/caption]\n\nHow many local news sites begin as blogs? <strong><a href=\"http://bushwickbk.com/\" target=\"_blank\">BushwickBK</a> was born when <a href=\"http://www.journalismaccelerator.com/members/jeremysapienza/\">Jeremy Sapienza</a> began posting about life on his block in Brooklyn.</strong> “Fun crap I saw,” he says. “Because there was nothing else like it in this neighborhood, and it was literate and had some broad community appeal, it got popular fast.”\n\nThat was back in 2007. People volunteered to write, and he let them. Ads followed the buzz. <strong>By 2009 the site was generating $30,000 a year, and repeated that performance in 2010. But last year revenue fell by roughly half.</strong>\n\n<strong>Sapienza closed BushwickBK in October.</strong> “It got too hard,” he says. “I have a full time job. I couldn’t find people to sell ads in the quantities that needed to be sold. It was a lot of work to make $100 a month. And I felt no appreciation.”\n\nUntil he closed the site. Then, Sapienza says, the neighborhood “erupted” with a verbal show of support. “Businesses who didn’t want to give me $100 a month said they’d do a fundraiser with me and give me the profits,” he says. It was uplifting, but confusing. “They want to give me $500 a night but not $100 a month?”\n\nStill, the support led Sapienza to try again. <strong>This month he began a <a href=\"http://www.kickstarter.com/projects/160540664/bring-back-the-bushwick-news\" target=\"_blank\">Kickstarter campaign</a>, complete with donations for thank-yous that capture the sense of the place.</strong> (For example: a giant cannoli stuffed with four dozen mini cannoli. A chance to save the life of a <a href=\"http://bronxink.org/2010/12/15/11324-urban-slaughterhouses/\" target=\"_blank\">vivero chicken</a> by transferring it from a butchery to a guerrilla urban farm. Plus more traditional t-shirts and historic postcards.) The campaign goal is $40,000 in 60 days. <strong>If BushwickBK gets that much financial support, Sapienza plans to begin regular fundraisers to tap readers directly.</strong> He says he likes the sense of community and ownership that comes with donations. He will try ads again, but he’s skeptical.\n\n“I thought that was key before. I think now you can’t base your business on that,” he says. “Newspapers are going out of business all over. That business model doesn’t work anymore. You have to have people directly support you, not in the roundabout way of ads.”\n<div class=\"underwrite_span\">\n<h5>JEREMY SAPIENZA BRINGS TO THIS CONVERSATION:</h5>\n<ul>\n	<li> Experience turning a blog into a business -- succeeding, failing, then trying again.</li>\n	<li> A view that advertisers often sell the value of local news sites short.</li>\n	<li> A passion for publishing local news and information that serves the people in his neighborhood.</li>\n</ul>\n<h5><strong>WHAT HE HOPES TO GAIN FROM IT:</strong></h5>\n<ul>\n	<li> Useful information about turning community support into community financial contributions.</li>\n	<li>Insight on how to manage ad sales effectively.</li>\n	<li> Advice on how to go about looking for help, from sales reps to writers.</li>\n</ul>\n</div>\n<strong>Sapienza</strong><strong> will help us kick off the conversation happening Tuesday, February 28, from 2 - 3:30 pm Eastern. So will <a href=\"http://www.journalismaccelerator.com/members/emilylowrey/\" target=\"_blank\">Emily Lowrey.</a> Lowrey is earning a living from Magic City Media</strong>, a combination local news and local shopping business she started to serve her hometown of Birmingham, Alabama. “We have two full time regular staff,” she says, including herself as “editor, publisher, sales manager, COO and janitor. Everyone else is freelance, commission or contract.”\n\nIt’s not the same level of a living she earned in New York as director of online operations for the <a href=\"http://www.buffalonews.com/\" target=\"_blank\">Buffalo News.</a> She also completed an executive MBA while in Buffalo, and <strong>credits earning income now to putting a business plan front and center.</strong> “We really worked our revenue model first,” she says. “We knew we wanted to focus on the revenue before we dove into the journalism.”\n\nBefore posting a word of content, Lowrey bought 725 shopping site domain names. Most cover small communities within four large metro areas. Lowrey has three of these shopping sites up and running, plus <a href=\"http://www.shopbirmingham.com/\" target=\"_blank\">shopbirmingham.com</a>, which serves the whole metro area. A separate site, <a href=\"http://magiccitypost.com/\" target=\"_blank\">Magic City Post,</a> covering community arts and events – no crime or politics - is supported by the shopping platform.\n\n[caption id=\"attachment_8066\" align=\"alignright\" width=\"476\" caption=\"Emily Lowrey (right) is on the march to support local news and local merchants. &quot;{a href=&quot;http://bushwickbk.com/&quot;}Magic City Post{/a} will be sustainable when site advertising is paying for all operational expenses plus 15% profit.”\"]<a rel=\"attachment wp-att-8066\" href=\"http://www.journalismaccelerator.com/blog/local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place/attachment/post-img_bizpreblog1st_emily-lowrey/\"><img class=\"size-full wp-image-8066 \" title=\"Emily Lowrey -- Casual event\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog1st_Emily-Lowrey.jpg\" alt=\"Emily Lowrey -- Casual event\" width=\"476\" height=\"316\" /></a>[/caption]\n\nLowrey first worked with one community within Birmingham to create a “Buy Local” initiative. She tracked data carefully and says the shopping platform increased local sales six percent over last year. That’s info she uses to sign up more businesses.\n\n<strong>She’s not selling ads, she is selling subscriptions.</strong> Merchants can be a local shopping site by paying either $995 a year for basic use or $3,500 annually for access, training and ongoing support. Daily deals and contests are built in. <strong>Lowrey thought deals would be the focus of her revenue model until she learned that some local merchants remembered bad deal experiences.</strong>\n\n“We’d call people up and they thought we were Groupon,” she said. “We’d say no, no no. A couple people hung up.”\n\nPlus, other startups were doing deals. Lowrey had to choose.\n\n“We could compete against the other 15 people doing deals locally or we could let them fight it out and focus on ecommerce. No one else was doing that here.”\n\nAnother revenue stream: classes teaching social media for business use. And Lowrey is expanding. A second big site, shopnashville.com, will open later this year, with a Nashville news site to follow.\n\n<strong>None of this is easy.</strong> Local investors haven’t been interested. Lowrey says she is tired and can always use a shot of motivation. But she is busy, and still has 721 more shopping domains to build.\n<div class=\"underwrite_span\">\n<h5>EMILY LOWREY BRINGS TO THIS CONVERSATION:</h5>\n<ul>\n	<li> Experience making money at a community information startup.</li>\n	<li> Insight into establishing merchant relationships and expectations, a wealth of knowledge about targeting ads.</li>\n	<li>A deep love of Birmingham, a desire to show off and support her hometown.</li>\n</ul>\n<h5>WHAT SHE HOPES TO GAIN FROM IT:</h5>\n<ul>\n	<li> Colleagues to connect with for motivation and inspiration.</li>\n	<li> Ideas to sell this belief broadly: that local shopping and news are both ways to build community.</li>\n	<li> Information about any hyperlocal news publishers who have gotten investor funding.</li>\n</ul>\n</div>\n<strong>Your role in this conversation:</strong> weigh in on the situations presented by these publishers with your own experience and insights. Ask them and anyone else taking part any questions that would help you increase revenue for local publishing. <strong>We’ve lined up a few folks to help start the response.</strong>\n\n[caption id=\"attachment_8081\" align=\"alignright\" width=\"322\" caption=\"John Garrett&#39;s company {a href=&quot;http://impactnews.com/&quot;}Community Impact Newspaper{/a} keeps starting papers offline. “If the answer is to hire freelancers, the quality of journalism is going to go down.”\"]<a rel=\"attachment wp-att-8081\" href=\"http://www.journalismaccelerator.com/blog/local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place/attachment/post-img_bizpreblog1st_john-garret/\"><img class=\"size-full wp-image-8081  \" title=\"John Garret — Portrait\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog1st_John-Garret.jpg\" alt=\"John Garret — Portrait\" width=\"322\" height=\"322\" /></a>[/caption]\n\n<strong><a href=\"http://www.journalismaccelerator.com/members/johnpgarrett/\">John Garrett</a> is, in a way, bucking the digital age. Since 2005 his company, <a href=\"http://impactnews.com/\">Community Impact Newspaper</a>, has opened twelve new newspapers, printed on newsprint.</strong> Each month almost three-quarter of a million papers are mailed – by US mail – to Texas homes at no cost to residents. Garrett learned advertising and mail distribution at the Houston Chronicle, then the Austin Business Journal, where the wall between advertising and editorial was low enough to talk over. <strong>He started Community Impact Newspaper for the same reason many local online publishers begin. He wanted to know more about things happening in his community.</strong>\n\n<strong>Community Impact Newspaper does offer stories from all editions on one central website, which includes a growing offering of digital deals. But why not online only? Garrett says it won’t work.</strong>\n\n<strong>“I have looked at every online model, and the kind of news I want to produce is not sustainable online,”</strong> he says. “I know lots of smart people think the web is the future. I say if we’re talking about local news, local journalism, what’s the reality facing journalists who start local online sites?”\n\n<strong><a href=\"http://www.journalismaccelerator.com/members/dangrech/\">Dan Grech</a> is also involved with a print paper, although he runs a radio news team.</strong> He is news director for WLRN in Miami, but his desk and his reporters have been embedded in the Miami Herald newsroom for eight years.\n\n[caption id=\"attachment_8069\" align=\"alignright\" width=\"299\" caption=\"Dan  Grech runs WLRN radio news {a  href=&quot;http://www.miamiherald.com/news/wlrn/staff/&quot;}in collaboration with{/a} The Miami Herald. “I’m  the survival strategy for local blogs.”\"]<a rel=\"attachment wp-att-8069\" href=\"http://www.journalismaccelerator.com/blog/local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place/attachment/post-img_bizpreblog1st_dan-grech/\"><img class=\"size-full wp-image-8069   \" title=\"Dan Grech -- Portrait\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog1st_Dan-Grech.jpg\" alt=\"Dan Grech -- Portrait\" width=\"299\" height=\"407\" /></a>[/caption]\n\n“It’s one of the most powerful media partnerships I’ve seen,” he says. “It’s a force multiplier.”\n\nThis is public radio, so <strong>Grech is well-versed in turning supportive community feelings into financial contributions</strong> – he’s even <a href=\"http://mediaengage.org/storyexchange/story.cfm?sid=155925\" target=\"_blank\">helped other organizations</a> figure out how to do that. He questions conventional digital wisdom that great content is hard to translate into revenue.  “We’ve had double digit growth in memberships and underwriting,” he says. “A big part of it is the local news service. You can’t draw a straight line, but people know quality and they support it.”\n\n<strong>Also joining this conversation:</strong> <a href=\"http://www.journalismaccelerator.com/members/joe-michaud/\">Joe Michaud</a>, <a href=\"http://joemichaud.com/\" target=\"_blank\">business coach</a> to media startups, including <a href=\"http://www.knightdigitalmediacenter.org/seminars/archives/20111013_block_by_block_news_entrepreneur_super_camp/\" target=\"_blank\">Super Camp</a> participants, <a href=\"http://www.journalismaccelerator.com/members/deniseciviletti/\">Denise Civiletti</a>, founder of <a href=\"http://riverheadlocal.com/\" target=\"_blank\">Riverhead Local</a> and <a href=\"http://www.journalismaccelerator.com/members/debbiegalant/\">Debbie Galant</a>, founder and co-owner of <a href=\"http://www.baristanet.com/\" target=\"_blank\">Baristanet</a>.\n\n<strong>Add your voice:</strong> Share your experience and insights and take away new connections, new ideas and new resources to help crack the revenue code.\n\n<em>This is an open forum welcoming those with interest or experience to participate. It’s simple to do! <strong>Join the conversation by clicking on the “connect” button in the upper right hand corner of this site. Use your preferred social network to sign on and comment during the live discussion window, Tuesday February 28 from 2 – 3:30 PM Eastern.</strong> Forums are energized by practical questions, suggestions, tips, or frustrations. As inspired, weigh in on the stories you see here in the comment thread below. What’s your revenue story? Help shape the conversation before it starts.</em>', 'Local Perspective: Publisher forum February 28th explores news, revenue and place', 'True tales on the road to financially sustainable local news. Trade tips and experience with journalists, business experts and more. Tues., 2/28 and Wed., 2/29. Live window runs 2 to 3:30 EST daily.', 'publish', 'open', 'closed', '', 'local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place', '', '', '2012-02-22 19:58:37', '2012-02-23 03:58:37', '', 0, 'http://www.journalismaccelerator.com/?p=8061', 0, 'post', '', 3),
(8093, 3, '2012-02-22 15:52:32', '2012-02-22 23:52:32', 'Rupert Murdoch may remember this week: five top UK staffers arrested for bribery. Pew found even legacy media struggles to entice advertisers online. Media deaths: Whitney Houston and Anthony Shadid.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New <a href=\"https://twitter.com/search/%2523transparency\">#transparency</a> tool @<a href=\"https://twitter.com/privacychoice\">privacychoice</a> enables <a href=\"https://twitter.com/search/%2523publishers\">#publishers</a> & users to compare online <a href=\"https://twitter.com/search/%2523privacy\">#privacy</a> practices <a href=\"http://t.co/V0QwmCdr\" title=\"http://nyti.ms/AwisOS\">nyti.ms/AwisOS</a> <a href=\"https://twitter.com/search/%2523security\">#security</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/169451336222523392\" data-datetime=\"2012-02-14T16:02:01+00:00\">February 14, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/streetfightmag\">streetfightmag</a>: When Syndicating <a href=\"https://twitter.com/search/%2523Hyperlocal\">#Hyperlocal</a> Content, Cover Your Assets <a href=\"http://t.co/e0KzloQn\" title=\"http://bit.ly/yfOsoV\">bit.ly/yfOsoV</a> <a href=\"https://twitter.com/search/%2523publishing\">#publishing</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/170207126562680832\" data-datetime=\"2012-02-16T18:05:15+00:00\">February 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>At @<a href=\"https://twitter.com/KDM\">KDM</a>, @<a href=\"https://twitter.com/TeresaWippel\">TeresaWippel</a> is recognized for sustaining @<a href=\"https://twitter.com/myedmondsnews\">myedmondsnews</a> & for her innovative <a href=\"https://twitter.com/search/%2523revenue\">#revenue</a> generation <a href=\"http://t.co/xXF8Byd1\" title=\"http://bit.ly/zcWPAk\">bit.ly/zcWPAk</a> <a href=\"https://twitter.com/search/%2523journo\">#journo</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/170176935287209984\" data-datetime=\"2012-02-16T16:05:17+00:00\">February 16, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/engenderhealth\">engenderhealth</a>: A conversation with @<a href=\"https://twitter.com/NickKristof\">NickKristof</a> on the intersection of <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> & <a href=\"https://twitter.com/search/%2523compassion\">#compassion</a>: <a href=\"http://t.co/sRibF63q\" title=\"http://bit.ly/xrq5ob\">bit.ly/xrq5ob</a> @<a href=\"https://twitter.com/NPR\">NPR</a> <a href=\"https://twitter.com/search/%2523globaldev\">#globaldev</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/169829736187572224\" data-datetime=\"2012-02-15T17:05:39+00:00\">February 15, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Small businesses & startups: Have you heard of <a href=\"https://twitter.com/search/%2523SMB\">#SMB</a> directory site @<a href=\"https://twitter.com/Manta\">Manta</a>? <a href=\"http://t.co/KapgZ6Zq\" title=\"http://bit.ly/Af3s0m\">bit.ly/Af3s0m</a> From @<a href=\"https://twitter.com/gsterling\">gsterling</a> <a href=\"https://twitter.com/search/%2523B2B\">#B2B</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/168787205530189825\" data-datetime=\"2012-02-12T20:03:00+00:00\">February 12, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: February 12 - February 18, 2012', 'Rupert Murdoch may remember this week: five top UK staffers arrested for bribery. Pew found even legacy media struggles to entice advertisers online. Media deaths: Whitney Houston and Anthony Shadid.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-february-12-february-18', '', '', '2012-02-22 15:52:32', '2012-02-22 23:52:32', '', 0, 'http://www.journalismaccelerator.com/?p=8093', 0, 'post', '', 0);
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(8216, 17, '2012-02-23 13:11:34', '2012-02-23 21:11:34', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n<p style=\"padding-left: 65px;\"><em><strong>On Wednesday, <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">February 29th, Day Two of the JA forum</a> on sustainable journalism highlights the practice of <a href=\"http://www.rjionline.org/niche-news-sites\" target=\"_blank\">niche</a> publishing, one name for specializing in a particular subject matter or a certain type of reporting.</strong> Their experiences reflect many common issues local publishers know well. </em></p>\n<p style=\"padding-left: 65px;\"><em>This is a forum for publishers, businesspeople, and others interested in increasing the revenue of digital news sites. <strong>It’s a moderated online conversation, designed as “call and response” – we’ll hear two publishers’ stories, add reflections from a couple of business experts, and invite you to jump in. </strong></em><!--more--></p>\n<strong>The Day Two focus: publishers specialized by subject or niche sites serving an audience not tied to a <a href=\"http://www.journalismaccelerator.com/blog/local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place/\" target=\"_blank\">neighborhood beat</a>.</strong> How do you create and capitalize on something unique? Can more general news sites support specialized reporting? How can one niche site collaborate with others around the same issue in a different town?\n<h3>Becoming a businessperson</h3>\n[caption id=\"attachment_8226\" align=\"alignright\" width=\"506\" caption=\"{a href=&quot;http://necir-bu.org/&quot; target=&quot;blank&quot;}NECIR{/a} co-director Joe Bergantino says training brings in more money than content, and could grow. “We’re only scraping the tip of the iceberg with training.”\"]<a rel=\"attachment wp-att-8226\" href=\"http://www.journalismaccelerator.com/blog/niche-perspective-publisher-forum-february-29th-examines-revenue-collaboration-and-syndication/attachment/post-img_bizpreblog2nd_joe-bergantino-headshot/\"><img class=\"size-full wp-image-8226\" title=\"Joe Bergantino -- Headshot\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog2nd_Joe-Bergantino-Headshot.jpg\" alt=\"Joe Bergantino -- Headshot\" width=\"506\" height=\"337\" /></a>[/caption]\n\nJoe Bergantino <a href=\"http://www.bu.edu/com/about-com/faculty/joe-bergantino/\">ran investigative news teams</a> for decades. Now he runs a small journalism business. Bergantino co-directs the <a href=\"http://necir-bu.org/\">New England Center for Investigative Reporting</a>, housed at Boston University. Like many startup publishers, Bergantino has learned a lot since opening NECIR three years ago.\n\n“I didn’t want to be a manager, focused on bringing in revenue. I wanted to do investigative reporting,” Bergantino says. “But it has been fulfilling, on some level, to be able to figure this out.”\n\n<strong>He’s figured out it’s smart to focus on unique advantages of the center.</strong> For example, he and co-director Maggie Mulvihill both brought strong reputations as award-winning investigative journalists. That helps sell content.\n\n<strong>Being part of a university provides financial and in-kind support. Bergantino says in this case, the university covers about 20%</strong> of the center’s half-million dollar annual budget. In addition, the university name boosts the appeal of NECIR’s courses, aimed at the next generation of investigative reporters.\n\n<strong>“Training has brought in about $130,000 a year,”</strong> Bergantino says. “Being at a world class university with a brand name, in a city where people like to come, has helped make our training attractive.”<!--more-->\n\n<strong>Selling stories brought the center about $80,000 last year,</strong> Bergantino says. NECIR recently signed an agreement to provide exclusive content with public radio station WBUR. <strong>Bergantino considers this deal an experiment.</strong> “They were willing to pay the equivalent of what all other outlets together would pay for one story. That makes sense,” he says. “We’re looking at other exclusive deals that would allow us to go more in-depth, and not have to manage a lot of freelancers.”\n\nPlenty of publishers are thinking outside the box to find sustainable sources of revenue. Last year, Bergantino asked this on a <a href=\"http://www.poynter.org/latest-news/als-morning-meeting/112043/what-2011-holds-for-investigative-reporting-imagine-a-julian-assange-in-every-state-and-major-city-in-the-us/\">Poynter blog</a>:\n<blockquote>Will nonprofit centers be able to come up with a sustainable business model that ensures their long-term survival or will they, one by one, shut down because of lack of funding?”</blockquote>\n<strong>Bergantino is imagining a separate news site that would support unrelated investigative work, or a research arm to crunch data for private clients.</strong> Anything, he says, would have to pass an ethics sniff test. As far as foundations go, Bergantino is grateful for the support the center has received, but <a href=\"http://necir-bu.org/2011/06/13/press-release-necir-achieves-major-milestones/\">celebrated when more than half the center’s revenue came in from other sources</a>. “We’ll always need multiple sources of income,” he says. “But that was a key moment in our growth.”\n<div class=\"underwrite_span\">\n<h5>WHAT JOE BERGANTINO BRINGS TO THIS CONVERSATION:</h5>\n<ul>\n	<li>Experience running a news organization housed in a larger organization, in this case a university.</li>\n	<li>Insight into the business of news training.</li>\n	<li>Experience striking exclusive content deals.</li>\n	<li>A desire to find a way to sell stories nationally.</li>\n</ul>\n<h5>WHAT HE WANTS FROM IT:</h5>\n<ul>\n	<li>More ideas for creating more revenue streams.</li>\n	<li>Advice on increasing – and monetizing – web traffic with new content monthly.</li>\n	<li>The possibility of regular opportunities to consult with peer publishers.</li>\n</ul>\n</div>\n<strong>Bergantino will help us kick off the conversation on Day Two of the sustainable business forum, Wednesday, February 29, from 2 – 3:30 PM, along with <a href=\"http://www.journalismaccelerator.com/members/dianeslund/\">Diane Lund</a></strong>.  Lund has landed where she is today thanks to a freelance chance, a borrowed business plan and surviving a near-fatal car crash in Ethiopia.\n\n[caption id=\"attachment_8227\" align=\"alignright\" width=\"194\" caption=\"Diane Lund won’t take ads for {a href=&quot;http://www.lundreport.org/&quot; target=&quot;blank&quot;}The Lund Report{/a}, which covers Oregon’s health care industry. “I got a contribution of $25 and a really nice note. Where are the bigger checks, and what do they come with?”\"]<a rel=\"attachment wp-att-8227\" href=\"http://www.journalismaccelerator.com/blog/niche-perspective-publisher-forum-february-29th-examines-revenue-collaboration-and-syndication/attachment/post-img_bizpreblog2nd_diane-lund-headshot/\"><img class=\"size-full wp-image-8227\" title=\"Diane Lund -- Headshot\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog2nd_Diane-Lund-Headshot.jpg\" alt=\"Diane Lund -- Headshot\" width=\"194\" height=\"176\" /></a>[/caption]\n\n<strong>She is founder and publisher of <a href=\"http://www.lundreport.org/\">The Lund Report</a></strong>, a three-year-old online news site dedicated to covering Oregon’s health care industry.\n\nMore than twenty years ago, she landed a gig freelancing for a medical society. The opportunity to specialize her journalism appealed, and her expertise in health policy grew rapidly.  <strong>In 1990, Lund started a non-profit, The Oregon Health Forum.</strong> At its height, the organization sent an industry watchdog report to over 1000 paying subscribers and hosted well-attended monthly events to discuss health care issues.\n\n<strong>That subscriber/event mix might be a business formula that would still be successful today.</strong> However, the Health Forum folded three years ago after a revenue shortfall. Lund had already left, in 2006, amid a dispute with the organization\'s board.\n\n<strong>The Lund Report takes on the same territory but in a different way.</strong> Content is free. There are neither ads nor sponsorships. Both points are vital to Lund. <strong>“Advertising, you start taking it and how large a news hole is it going to fill?”</strong> she says. “I’m a true blood journalist and I don’t believe in advertising.” And why give specialized content away? <strong>“We want to reach the average consumer,”</strong> she says. “This is really, really important.”\n\n<strong>The Lund Report has foundation support and receives community donations.</strong> But Lund is having trouble making this setup work. The revenue is enough to pay writers, but Lund hasn’t compensated herself in three years.\n<div class=\"underwrite_span\">\n<h5>WHAT DIANE LUND BRINGS TO THIS CONVERSATION:</h5>\n<ul>\n	<li>Deep passion for watchdog journalism.</li>\n	<li>Years of running events and premium subscriptions.</li>\n	<li>Insight into working with non-profit boards.</li>\n</ul>\n<h5>WHAT SHE WANTS FROM IT:</h5>\n<ul>\n	<li>Advice on finding competent freelance writers who can handle deep policy, turn around stories quickly and don’t need a lot of editing.</li>\n	<li>Ideas on turning community support into financial contributions.</li>\n	<li>Insight into what to consider as she explores a subscription product or a premium news website.</li>\n</ul>\n</div>\n<strong>You are invited</strong> to respond to the situations presented by these publishers and add your own experience and insights. Share ideas, challenge assumptions, pose questions you’d like addressed to surface best practices to help your bottom line.\n\n<strong>We’ve asked a few folks to help start the response.</strong>\n\n[caption id=\"attachment_8228\" align=\"alignright\" width=\"194\" caption=\"Angel investors helped Bob Buderi start {a href=&quot;http://xconomy.com/&quot; target=&quot;blank&quot;}Xconomy{/a}. “I wanted to build high quality, and I knew that meant lower traffic.”\"]<a rel=\"attachment wp-att-8228\" href=\"http://www.journalismaccelerator.com/blog/niche-perspective-publisher-forum-february-29th-examines-revenue-collaboration-and-syndication/attachment/post-img_bizpreblog2nd_bob-buderi-headshot/\"><img class=\"size-full wp-image-8228\" title=\"Bob Buderi -- headshot\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog2nd_Bob-Buderi-headshot.jpg\" alt=\"Bob Buderi -- headshot\" width=\"194\" height=\"194\" /></a>[/caption]\n\n<strong>Longtime journalist <a href=\"http://www.journalismaccelerator.com/members/bbuderi/\">Bob Buderi</a> got the tech news site <a href=\"www.xconomy.com\">Xconomy</a> started with the help of angel investors.</strong> He saw an opportunity to cover technology well with a small network of reporters in key spots around the country.  And he knew from the start he didn’t want to count clickthroughs.\n\n“It’s extremely difficult to build a media business on display ads and traffic,” Buderi says. “We weren’t interested in that anyway. We set out to build a lower audience with really high quality content.”\n\n<strong>Xconomy’s main source of income comes from sponsorships, both on site and for regular Xconomy events.</strong> Buderi prefers annual sponsorship agreements – there is time to troubleshoot if things go wrong, a small sales staff can focus on a few key relationships, and payments come in up front. <strong> Growth has changed the company’s challenges,</strong> Buderi says.\n\n“You can’t double in size doing all the things you’ve done before. You have to let some things go when they’re not worth the time.\"\n\n<strong>Early on, he says, it might feel great to get a $2,000 deal, he says. But thriving means that might get too small to bother.</strong>\n\n[caption id=\"attachment_8230\" align=\"alignright\" width=\"194\" caption=\"Rusty Coats brings 15 years of interactive news experience to {a href=&quot;http://www.coats2coats.com/&quot; target=&quot;blank&quot;}Coats2Coats{/a} coaching and consulting. “Local news online is a hard business for anyone, and success means running it like a business, not a blogger or news entrepreneur.”\"]<a rel=\"attachment wp-att-8230\" href=\"http://www.journalismaccelerator.com/blog/niche-perspective-publisher-forum-february-29th-examines-revenue-collaboration-and-syndication/attachment/post-img_bizpreblog2nd_rustycoats-headshot/\"><img class=\"size-full wp-image-8230\" title=\"Rusty Coats -- headshot\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizpreblog2nd_RustyCoats-headshot.jpg\" alt=\"Rusty Coats -- headshot\" width=\"194\" height=\"194\" /></a>[/caption]\n\n<strong>Still,  success can come in any size, says business advisor <a href=\"http://www.journalismaccelerator.com/members/rcoats/\">Rusty Coats</a>.</strong> A co-founder of <a href=\"www.coats2coats.com\">Coats2Coats</a> consulting, he has <strong>worked for years at the intersection of news, entrepreneurship and technology. </strong>Coats covered Silicon Valley, he built and managed news websites, and he led the Scripps interactive division as a VP. He says<strong> many of the new publishers he works with now are looking for help on the basics of running a business – writing budgets, managing staff, creating ad rate cards.</strong>\n\nHe is particularly interested in <a href=\"http://socialmediatoday.com/deidrebrathwaite/268117/art-social-listening-7-tools-improve-task\">the potential</a> of various <a href=\"http://www.slideshare.net/rosiesiman/social-listening-tools-10616610\">social listening tools</a> to change the way local news is reported.\n\n<strong>“If I were starting a news operation, I would look at social listening tools with the same kind of urgency and interest as I would a police scanner,”</strong> he says. “My dream is using social media as a replacement for statehouse coverage.”\n\n<strong>Also contributing to this conversation: <a href=\"http://www.journalismaccelerator.com/members/mediablogger-org/\">Robert Cox</a></strong>, an early and widely-known media critic and blogger, now editor of <a href=\"http://www.newrochelletalk.com/\">Talk of the Sound</a>; <strong>Susan Mernit,</strong> who as founder of <a href=\"http://oaklandlocal.com/\">Oakland Local</a> has developed multiple revenue streams including training, underwriting, ads, donations, grants and events; <strong>David Hirschman,</strong> founder of <a href=\"http://streetfightmag.com/\">Street Fight</a>, focused on the business of hyperlocal, and <strong><a href=\"http://www.journalismaccelerator.com/members/joe-michaud/\">Joe Michaud</a></strong>, <a href=\"http://joemichaud.com/\">business coach</a> to media startups, including <a href=\"http://www.knightdigitalmediacenter.org/seminars/archives/20111013_block_by_block_news_entrepreneur_super_camp/ participants\">Super Camp</a> participants.\n\n<em><strong>This is an open forum welcoming those with interest or experience to participate.</strong> It’s simple to join! Just click on the “connect” button in the upper right hand corner of this site. Use your preferred social network to sign on and comment during the live discussion window, Wednesday February 29 from 2 – 3:30 PM Eastern. Forums are energized by practical questions, suggestions, tips, or frustrations. As inspired, weigh in on the stories you see here in the comment thread below. What’s your own revenue story? Help shape the conversation before it starts.</em>', 'Niche Perspective: Publisher forum February 29th examines revenue, collaboration and syndication', 'Niche news startups have unique advantages and particular challenges in the pursuit of sustainable revenue. Meet publishers featured in the sustainable journalism forum and compare notes.', 'publish', 'open', 'closed', '', 'niche-perspective-publisher-forum-february-29th-examines-revenue-collaboration-and-syndication', '', '', '2012-02-23 13:11:34', '2012-02-23 21:11:34', '', 0, 'http://www.journalismaccelerator.com/?p=8216', 0, 'post', '', 0),
(8315, 3, '2012-02-24 12:11:47', '2012-02-24 20:11:47', '<blockquote>Every day, government offices from the local police department to the federal Department of Energy generate artifacts that could become vital elements in investigative and other original journalism. Even when reporters can pry those records from agency warehouses and hard drives, the stories are still hidden in hours of videos, stacks of forms and gigabytes of data housed in unfriendly formats.\n\nMore troubling, the full-time reporters who ply their trade in city halls and statehouses are disappearing,  A <a href=\"http://transition.fcc.gov/osp/inc-report/INoC-22-Media-Food-Chain.pdf\" target=\"_blank\">2011 study</a> by the Federal Communications Commission documented the decline of local watchdog reporting and described a resulting \'shift in the balance of power — away from citizens, toward powerful institutions.\'\n\nOur goal at the Reporters’ Lab can be stated quite simply: Narrow the power gap by arming on-the-ground reporters with the tools, methods and techniques used by their sources and those working in better-funded disciplines. We want to build the infrastructure that will empower journalists — no matter where they are, what they cover or what job title they carry — by reducing the cost and difficulty of finding, understanding and documenting stories of public interest.\" <strong>Source: </strong><a href=\"http://www.reporterslab.org/mission/\" target=\"_blank\">Reporters\' Lab</a></blockquote>', 'Reporters’ Lab: Tools, Techniques &amp; Research for Public Affairs Reporting', 'Vetting tools and techniques to empower journalists seeking information vital for public interest reporting. Reviews, research and tutorials help you mine the data and come out with a story.', 'publish', 'open', 'closed', '', 'reporters-lab-tools-techniques-research-for-public-affairs-reporting', '', '', '2012-02-24 12:11:47', '2012-02-24 20:11:47', '', 0, 'http://www.journalismaccelerator.com/?p=8315', 0, 'post', '', 0),
(8343, 3, '2012-02-24 11:58:47', '2012-02-24 19:58:47', '<blockquote>The News Frontier Database is a searchable, living, and ongoing documentation of digital news outlets across the country. Featuring originally reported profiles and extensive data sets on each outlet, the NFDB is a tool for those who study or pursue online journalism, a window into that world for the uninitiated, and, like any journalistic product, a means by which to shed light on an important topic. We plan to build the NFDB into the most comprehensive resource of its kind.” <strong>Source: </strong><a href=\"http://www.cjr.org/the_news_frontier_database/2010/01/welcome-to-the-news-frontier-database.php\" target=\"_blank\">CJR\'s Guide to Online News Startups</a>\n\n&nbsp;\n\n\"\'Before we launched the database there was no comprehensive resource documenting the many online-only news sites, both national and local, that have emerged in recent years. It’s a big, highly diverse world — overwhelmingly so — and we wanted to help people get a sense of what’s out there. We’re not comprehensive yet in terms of the sheer number of sites we’ve documented — that will come — but we are comprehensive in the amount of data we collect on every site we profile.\n\nAnother major reason was that there’s a lot of talk about online news and online news business models, but very little reporting on how online news sites actually function — and that’s especially true for local news sites. We wanted our contribution to that conversation to be more fact-based, more rigorous.\n\nWe felt that news readers could use this type of resource to discover new sources of information, and we wanted people in the field of online journalism to have a resource through which they could look at what other sites were doing around the country and compare, contrast, do research, get ideas, hear war stories, etc.\'” <strong>Source: </strong><a href=\"http://www.mediabistro.com/10000words/columbia-journalism-reviews-news-frontier-database_b5279\" target=\"_blank\">10,000 Words</a></blockquote>', 'CJR&#039;s Guide to Online News Startups', 'CJR offers a rich database of “searchable, living, ongoing documentation of digital news outlets.” Sort online publishers by location, type of coverage, revenue sources and more.', 'publish', 'open', 'closed', '', 'news-frontier-database-columbia-journalism-review', '', '', '2012-02-24 11:58:47', '2012-02-24 19:58:47', '', 0, 'http://www.journalismaccelerator.com/?p=8343', 0, 'post', '', 0),
(8344, 3, '2012-02-24 12:00:35', '2012-02-24 20:00:35', '<blockquote>Block by Block is a network for online pioneers who are creating sustainable models to provide community, neighborhood and local niche news.\n\nWith support from <a href=\"http://www.thepattersonfoundation.org/\" target=\"_blank\">The Patterson Foundation</a>, Block by Block is working with publishers and editors of independent local start ups, both for-profit and nonprofit. We want to help them share what they are learning and what they are struggling with, and to provide resources such as community management, training, mentoring and networking.\" <strong>Source: </strong><a href=\"http://www.blockbyblock.us/about-us-2/\" target=\"_blank\">Block by Block</a></blockquote>', 'Block by Block', 'A growing network for niche and local “online pioneers” offering support, training and a directory of publishers. Active blog with tips, profiles and opportunities.', 'publish', 'open', 'closed', '', 'block-by-block', '', '', '2012-02-24 12:00:35', '2012-02-24 20:00:35', '', 0, 'http://www.journalismaccelerator.com/?p=8344', 0, 'post', '', 0),
(8313, 3, '2012-02-24 12:52:08', '2012-02-24 20:52:08', '<blockquote>The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what\'s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you’ll explore the secrets of successful news startups (including how they’re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch.\n\nEach chapter starts with a real entrepreneur’s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. “Build Your Business” action items at the end of each chapter get you thinking through each step of your business plan.\" <strong>Source: </strong><a href=\"http://www.cqpress.com/product/EntreJourn.html\" target=\"_blank\">CQ Press</a></blockquote>', 'Entrepreneurial Journalism: How to Build What’s Next for News', 'Curious how to \"size up the market, harness technology, turn your idea into a product or service...and launch?\" Mark Briggs’ latest installment on innovation details real stories of success.', 'publish', 'open', 'closed', '', 'entrepreneurial-journalism-how-to-build-whats-next-for-news', '', '', '2012-02-24 12:52:08', '2012-02-24 20:52:08', '', 0, 'http://www.journalismaccelerator.com/?p=8313', 0, 'post', '', 0),
(8314, 3, '2012-02-24 12:57:29', '2012-02-24 20:57:29', '<blockquote>The \'money problem\' for news organizations has remained unsolved for decades, and even more so for hyperlocal news organizations. Though our latest how-to guide, “Sustaining Hyperlocal News,” attempts to show and encourage hyperlocal publishers to conduct proper research and explore multiple revenue opportunities, it is by no means an ultimate solution...\n\nIt’s really like learning to ride a bicycle – I can write a comprehensive book about riding a bicycle… I can go into details about the physics of momentum, the mechanics of human brain and the function of balance. But at the end of the day, reading this book simply won’t guarantee success when you pedal away for the very first time. In fact, I bet you will fall several times before you get it right.\n\nWith that said, I think there is an aspect to this money problem that is similar to riding a bicycle. You can read our cookbook many times over, but when it’s time for you to make that sales pitch, you need to be a skilled salesperson and not an academic (this is why in our cookbook, we also recommend hiring a full-time salesperson).\n\nThere is definitely an artistic aspect to the process of creating revenue, just like writing the content is an art in itself. There are few guides that touch on the technical part of writing, but you will ultimately develop your own unique tone and style. In the same manner, I believe that you will develop relationships with your hyperlocal audience and business owners over time in your own unique way.\" <strong>Source: </strong><a href=\"http://localfourth.com/\" target=\"_blank\">Local Fourth</a></blockquote>', 'Sustaining Hyperlocal News: An Approach to Studying Local Business Markets', 'Medill grad student research cooked this up: “A step-by-step process that can be used to create a business out of a hyperlocal news website.” Bright minds ask fresh questions.', 'publish', 'open', 'closed', '', 'sustaining-hyperlocal-news-an-approach-to-studying-local-business-markets', '', '', '2012-02-24 12:57:29', '2012-02-24 20:57:29', '', 0, 'http://www.journalismaccelerator.com/?p=8314', 0, 'post', '', 0),
(8316, 3, '2012-02-24 12:41:10', '2012-02-24 20:41:10', '<blockquote>People want valuable online content, so compelling content becomes advertising that actually works. And using the right words in an engaging, persuasive way (that’s <a href=\"http://www.copyblogger.com/copywriting-101/\" target=\"_blank\">copywriting</a>) determines not only how well your site converts visitors into sales, but also how much social media traffic you get and how well you rank in search engines.\n\nDelivering quality online content is the smartest strategy for growing your business online, so it’s your copywriting and <a href=\"http://www.copyblogger.com/content-marketing/\" target=\"_blank\">content marketing</a> skills that will set you apart for success.\n\nCopyblogger is all about helping you:\n<ul>\n	<li>get traffic</li>\n	<li>attract links</li>\n	<li>increase subscribers</li>\n	<li>grow revenue and profits!</li>\n</ul>\nJoin the over 155,000 people who get free and fresh Copyblogger knowledge as soon as it’s published.\" <strong>Source: </strong><a href=\"http://www.copyblogger.com/about/\" target=\"_blank\">Copyblogger</a></blockquote>', 'Copyblogger: WordPress Design, Traffic, and Conversion Solutions', 'Looking for smart tips to produce \"...traffic, links, subscribers, and a profit-generating website?\" Copyblogger tutorials cover SEO, keywords, landing pages...all free.', 'publish', 'open', 'closed', '', 'copyblogger-wordpress-design-traffic-and-conversion-solutions', '', '', '2012-02-24 12:41:10', '2012-02-24 20:41:10', '', 0, 'http://www.journalismaccelerator.com/?p=8316', 0, 'post', '', 1),
(8317, 3, '2012-02-24 13:00:26', '2012-02-24 21:00:26', '<blockquote>Rebooting Media: The Digital Publishing Revolution for a Fully Social Web brings together eight of the most thoughtful influencers and offers their most cogent assessment of the new online relationship-building that is helping to connect people in absolutely unprecedented ways.\nTogether, these eight contributors reinforce three dominant themes:\n\n<strong>Building a media brand on the new social Web means that publishers have to meet consumers where, when and how they want. </strong>It’s all about user-driven pull, and publishers need to offer experiences and establish relationships that may not be on their own terms.\n\n<strong>Facebook is a transformative platform driving new personalization and connectivity across the upstart social Web. </strong>We are still waiting to see all of what Facebook ultimately becomes, but we know it represents a once-in-a-generation paradigm shift.\n\n<strong>Any way you look at it, search (as we know it) is declining. </strong>The open sharing of social networks, and the power of social endorsement, are seriously altering what consumers look for on the Web, and how we’re engaging with content. The search algorithm has lost out – big time – to the will of the audience.\" <strong>Source: </strong><a href=\"http://attachments.wetpaintserv.us/cU_IXaGPyC8kSgOHxpCXSg1886617\" target=\"_blank\">Rebooting Media</a></blockquote>', 'Rebooting Media: The Digital Publishing Revolution for a Fully Social Web', 'Lighting the path, Wetpaint CEO Ben Elowitz invites \"eight industry luminaries to share their perspectives on and predictions for the future of media.\" ', 'publish', 'open', 'closed', '', 'rebooting-media-the-digital-publishing-revolution-for-a-fully-social-web', '', '', '2012-02-24 13:00:26', '2012-02-24 21:00:26', '', 0, 'http://www.journalismaccelerator.com/?p=8317', 0, 'post', '', 1),
(8544, 17, '2012-02-28 20:00:19', '2012-02-29 04:00:19', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n\n[caption id=\"attachment_8553\" align=\"alignright\" width=\"417\" caption=\"Photo by clemsonunivlibrar on Flickr\"]<a rel=\"attachment wp-att-8553\" href=\"http://www.journalismaccelerator.com/blog/local-news-publishing-what%e2%80%99s-needed-to-earn-revenue/attachment/post-img_bizforum2012-afterblog_pinned-note/\"><img class=\"size-full wp-image-8553 \" title=\"A local publishing company\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/post-img_bizforum2012-afterblog_pinned-note.jpg\" alt=\"A local publishing company\" width=\"417\" height=\"278\" /></a>[/caption]\n<p style=\"padding-left: 65px;\"><em>Plenty of experience at play in <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1508\">today’s forum</a> on increasing revenue for local news sites. The thread is still open and well worth a read. Here are some highlights:</em></p>\n<strong>Of all the themes running through today’s conversation, I pick the word of the day as NEED</strong>. Start with this point from <a href=\"http://www.journalismaccelerator.com/members/dangrech/\">Dan Grech</a>, news director of WLRN in Miami, on creating \"indispensable\" content:\n\n\"..indispensable content means providing <strong>information and perspectives that address the particular <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1484\">urgent needs</a></strong> of a niche audience.”\n\nThen hear <a href=\"http://www.journalismaccelerator.com/members/emilylowrey/\">Emily Lowrey</a>, founder of Magic City Post.\n\n\"I think if you go at it at that angle of<strong> just getting financial support for your journalism, that you’ll struggle. If you find a problem to solve though, you’ll <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1486\">get the support you need and flourish</a></strong>.” <!--more-->\n\n<a href=\"http://www.journalismaccelerator.com/members/deniseciviletti/\">Denise Civiletti</a> says her site Riverhead Local, solves a problem just <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1540\">filling the local news hole</a>.\n\n\"People often use the word “addicted” when they talk about our site. They say they know they can come to riverheadlocal.com to find out what’s happening when it’s happening.”\n\n<strong>So how do you figure out if there’s really a need? Ask questions, and test theories.</strong> Then use those same skills to find your business model. <a href=\"http://www.journalismaccelerator.com/members/joe-michaud/\">Joe Michaud</a> coaches startup news sites. He <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1573\">says</a> journalists’ <strong>skills of interviewing and questioning assumptions are great for figuring out a business plan.</strong> Many people today spoke about the challenge of providing quality content AND doing the business end. Community Impact Newspaper\'s <a href=\"http://www.journalismaccelerator.com/members/johnpgarrett/\">John Garrett</a> has hired plenty of journos and sales reps recently as he\'s re-pioneered an old path – he’s started a dozen community newspapers since 2005. <strong>If there’s no budget to hire everyone</strong> you want, he <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1465\">says</a> <strong>think of sales differently</strong>.\n\n\"I dont think local news startups can afford to hire quality journalists AND quality salespeople AND make money. But if someone with a journalism background is passionate enough about their mission I would encourage them to try to get over the sales reluctance. People buy people.”\n\nPeople in today’s conversation had <strong>a lot of specific tips on managing local news startups to maximize revenue</strong>. For example:\n<ul>\n	<li>How to <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1571\">do giveaways cheaply</a>, from journalist and blogger <a href=\"http://www.journalismaccelerator.com/members/communitypoweredreporting/\">Beth Wellington</a>.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1588\">Words</a> that might get advertisers “out of the numbers game,” from publisher <a href=\"http://www.journalismaccelerator.com/members/andrenatta/\">Andre Natta</a>.</li>\n	<li>A combo <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1524\">info campaign and social networking fundraiser</a> that <a href=\"http://www.journalismaccelerator.com/members/carolshirey/\">Carol Shirey</a> at The Rapidian is planning right now.</li>\n	<li><a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1549\">When it’s worthwhile</a> to fight with your business manager, according to <a href=\"http://www.journalismaccelerator.com/members/nedberke/\">Ned Berke</a> of Sheepshead Bites.</li>\n</ul>\nThe question triggering the most passion today – measured in number of answers – took the group’s <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1512\">pulse on partnering with legacy news outlets</a>. Who gains, who loses, and what’s the trade?  There is more on collaboration negotiations between large and small publishers throughout the <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1508\">thread</a>.\n\n<strong>Today we got a lot of feedback that the forum platform can be hard to follow</strong> as the conversation unfolds at a rapid pace during the live chat. <strong>That is really helpful information; creating the ideal online conversation is a nut we want to crack</strong>. Meanwhile, we’ve posted some tips to get the most out of this format on <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">tomorrow’s forum page</a>. How do you make niche news startups work financially? Join in tomorrow at 11 AM Pacific / 2 PM Eastern to weigh in and find out.', 'Local news publishing: What’s needed to earn revenue?', '', 'publish', 'open', 'closed', '', 'local-news-publishing-whats-needed-to-earn-revenue', '', '', '2012-02-28 20:00:19', '2012-02-29 04:00:19', '', 0, 'http://www.journalismaccelerator.com/?p=8544', 0, 'post', '', 0),
(8623, 17, '2012-02-29 21:24:11', '2012-03-01 05:24:11', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" />\n\n[caption id=\"attachment_8640\" align=\"alignright\" width=\"239\" caption=\"Image credit: Lars Christensen - Fotolia\"]<a rel=\"attachment wp-att-8640\" href=\"http://www.journalismaccelerator.com/blog/niche-news-publishing-no-one-shoe-fits-all/attachment/forum-day-2-blog-pic-little-shoe-big-foot/\"><img class=\"size-full wp-image-8640\" title=\"Little shoe big foot -- Journalism Accelerator Forum\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/02/Forum-Day-2-Blog-pic-Little-Shoe-Big-Foot.jpg\" alt=\"Little shoe big foot -- Journalism Accelerator Forum\" width=\"239\" height=\"327\" /></a>[/caption]\n\n<em><strong>Go deep, not wide, in content and audience.</strong> That\'s my quick overall takeaway from today, Day Two of our forum on sustainable journalism. <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">Today\'s conversation</a> focused on particular opportunities for niche sites.</em>\n\nLet’s start with <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1744\">this question</a>, and a thanks to the Oregonian News Network’s <a href=\"http://www.journalismaccelerator.com/members/corneliusswart/\">Cornelius Swart</a> for posing it:\n<blockquote>Who if any have done or understood the demographics of their audience before they launched their projects. Of those out there in the niche world, who has done a media audit since they launched? Are people just pricing products and seeing if they take off? Do people have a sense of audience/customer base in terms of income and consumer habits/values?\"</blockquote>\nThat’s still open to answer on the <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">forum thread</a>. <strong>Based on comments throughout the conversation, niche news sites have particular opportunities to build tight relationships with their audiences – and that is key to bringing in revenue</strong>. <a href=\"http://www.journalismaccelerator.com/members/rcoats/\">Rusty Coats</a> put it <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1735\">this way</a>: To monetize deep content, own the master narrative.\n<blockquote>That is, become the voice of authority (through your coverage, of course) on a subject matter – and work diligently to hone that subject matter so that it isn’t too horizontal. Deep coverage is vertical. Readers and underwriters appreciate the focus – and that helps weed out who is NOT your audience or underwriter community.\" <!--more--></blockquote>\n\nWhether in pursuit of ads, audience, or content, <strong>an approach that works for one niche site won’t necessarily for another</strong>, <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1642\">notes</a> Street Fight’s <a href=\"http://www.journalismaccelerator.com/members/david-hirschman/\">David Hirschman</a>. <strong>But there are plenty of tips in this thread to learn from and maybe mimic</strong>. For example:\n<ul>\n	<li><strong><a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1653\">Pre-sell</a> new potential revenue ideas</strong>, suggests <a href=\"http://www.journalismaccelerator.com/members/bbuderi/\">Bob Buderi</a> of Xconomy.</li>\n	<li>Sell <strong>ads for set blocks of time</strong>, three months for example, <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1621\">says</a> Oakland Local founder <a href=\"http://www.journalismaccelerator.com/members/susanmernit/\">Susan Mernit</a>.</li>\n	<li>Think of <strong>CRM as your day job</strong> <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1676\">advises</a> Rusty Coats.</li>\n	<li><strong>Try financial models that are unusual for news</strong>, like the <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1652\">for profit co-op</a> that <a href=\"http://www.journalismaccelerator.com/members/ikaikahussey/\">Ikaika Hussey</a> is starting.</li>\n</ul>\nThe conversation makes it clear <strong>ads alone are not a revenue source to rely on</strong>. <strong>But if you want to get some advertising, be ready to work</strong> at it, <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1658\">says</a> INN’s <a href=\"http://www.journalismaccelerator.com/members/kljdavis/\">Kevin Davis</a>.\n<blockquote>… publishers need to be aware…a) that there are a number of well financed competitors that are fighting for local advertising dollars (both traditionally and non traditionally) and that b) that as a result local businesses are getting more sophisticated and c) its going to increasingly be a dogfight so be prepared to tackle this revenue stream wholeheartedly, with dedicated resources and a good plan of attack.\"</blockquote>\n<strong>Bottom line?</strong> <a href=\"http://www.journalismaccelerator.com/members/dianelund-muzikant/\">Diane Lund</a> of The Lund Report <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1672\">says</a> \"<strong>we need to convince readers that news isn’t free</strong>.”\n\n<strong>How?</strong> <a href=\"http://www.journalismaccelerator.com/members/andrenatta/\">Andre Natta</a> of Birmingham’s The Terminal says <strong>ask for support</strong>! <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1699\">Let readers know</a> all the ways they can support you. And to sell content for cash instead of exposure, co-director of the New England Center for Investigative Reporting <a href=\"http://www.journalismaccelerator.com/members/bergantinojoe2/\">Joe Bergantino</a> offers <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1693\">this</a>: \"<strong>The first step is truly believing your work is worth money</strong>.\"\n\n<strong>The <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">entire thread</a> is well worth a read, offering comparisons of ad platforms, discussions of premium content, and evaluations of training and social media consulting as sources of revenue</strong>. We’ll parse more from both today’s conversation and <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/\">Tuesday’s forum</a> on local news sites, noting themes that deserve more conversation and research.', 'Niche news publishing: &quot;No one shoe fits all.&quot;', '', 'publish', 'open', 'closed', '', 'niche-news-publishing-no-one-shoe-fits-all', '', '', '2012-02-29 21:24:11', '2012-03-01 05:24:11', '', 0, 'http://www.journalismaccelerator.com/?p=8623', 0, 'post', '', 0),
(8691, 3, '2012-03-01 15:09:01', '2012-03-01 23:09:01', 'This week: the Chicago News Cooperative stopped publishing, the Philly Inquirer news staff petitioned potential owners to keep editorial integrity, and Gannett announced plans to paywall its papers.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>An app that transcribes your audio recording within a day <a href=\"http://t.co/OL8jzjNd\" title=\"http://bit.ly/zRRdmM\">bit.ly/zRRdmM</a> @<a href=\"https://twitter.com/TranscribeMe\">TranscribeMe</a></p>&mdash; SGEntrepreneurs.com (@sgentrepreneurs) <a href=\"https://twitter.com/sgentrepreneurs/status/169716559995080704\" data-datetime=\"2012-02-15T09:35:55+00:00\">February 15, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Four tips for covering <a href=\"https://twitter.com/search/%2523politics\">#politics</a>: <a href=\"http://t.co/GYAtGq6c\" title=\"http://bit.ly/yTnrFS\">bit.ly/yTnrFS</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> (via @<a href=\"https://twitter.com/atakuge\">atakuge</a> & @<a href=\"https://twitter.com/ijnet\">ijnet</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/171988895305699329\" data-datetime=\"2012-02-21T16:05:22+00:00\">February 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>The Editorial Integrity for Public Media releases a new Code of Editorial Integrity for local outlets: <a href=\"http://t.co/q1lLbhQh\" title=\"http://bit.ly/yI69ku\">bit.ly/yI69ku</a> <a href=\"https://twitter.com/search/%2523pubmedia\">#pubmedia</a></p>&mdash; Jessica Clark (@beyondbroadcast) <a href=\"https://twitter.com/beyondbroadcast/status/171606329830543360\" data-datetime=\"2012-02-20T14:45:11+00:00\">February 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/nesem\">nesem</a>: \" <a href=\"https://twitter.com/search/%2523Pinterest\">#Pinterest</a> Will Let Web <a href=\"https://twitter.com/search/%2523Publishers\">#Publishers</a> Opt Out With Code\" <a href=\"http://t.co/37LNmeUW\" title=\"http://rww.to/zDupQo\">rww.to/zDupQo</a> <a href=\"https://twitter.com/search/%2523socialmedia\">#socialmedia</a> <a href=\"https://twitter.com/search/%2523onlinemarketing\">#onlinemarketing</a> <a href=\"https://twitter.com/search/%2523newmedia\">#newmedia</a> <a href=\"https://twitter.com/search/%2523onlinesale\">#onlinesale</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/171686890657951744\" data-datetime=\"2012-02-20T20:05:19+00:00\">February 20, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>\"A <a href=\"https://twitter.com/search/%2523nonprofit\">#nonprofit</a> fund to support the work of <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> investigating food-related issues:\" @<a href=\"https://twitter.com/FERNnews\">FERNnews</a> <a href=\"http://t.co/BXJ1hdVO\" title=\"http://bit.ly/yzcmXW\">bit.ly/yzcmXW</a> (via @<a href=\"https://twitter.com/ZesterDaily\">ZesterDaily</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/172033484041367552\" data-datetime=\"2012-02-21T19:02:33+00:00\">February 21, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: February 19 - February 25, 2012', 'This week: the Chicago News Cooperative stopped publishing, the Philly Inquirer news staff petitioned potential owners to keep editorial integrity, and Gannett announced plans to paywall its papers.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-february-19-february-25-2012', '', '', '2012-03-01 15:09:01', '2012-03-01 23:09:01', '', 0, 'http://www.journalismaccelerator.com/?p=8691', 0, 'post', '', 0);
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(8698, 3, '2012-03-07 08:24:59', '2012-03-07 16:24:59', 'Keepers this week include: Collusion, a new tool promising new tracking data; doing better business on FB and LinkedIn, and a brand new collaboration place for better journalism in the digital age.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>We launched @<a href=\"https://twitter.com/Mozilla\">Mozilla</a> Collusion today, an add-on to see who’s tracking you online. Try it now: <a href=\"http://t.co/RRtGQyfe\" title=\"http://www.mozilla.org/collusion\">mozilla.org/collusion</a></p>&mdash; Ryan Merkley (@ryanmerkley) <a href=\"https://twitter.com/ryanmerkley/status/174543073022451714\" data-datetime=\"2012-02-28T17:14:46+00:00\">February 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/LindaAustin_\">LindaAustin_</a>: Self-guided training by @<a href=\"https://twitter.com/RobinJP\">RobinJP</a> @<a href=\"https://twitter.com/BizJournalism\">BizJournalism</a> on how to use @<a href=\"https://twitter.com/LinkedIn\">LinkedIn</a> for sourcing: <a href=\"http://t.co/G4mn3Pf1\" title=\"http://bit.ly/wEqMQN\">bit.ly/wEqMQN</a> <a href=\"https://twitter.com/search/%2523bizj\">#bizj</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/175612403017465857\" data-datetime=\"2012-03-02T16:03:54+00:00\">March 2, 2012</a></blockquote>\n\n<blockquote class=\"twitter-tweet\"><p>15 Ways To Use <a href=\"https://twitter.com/search/%2523Facebook\">#Facebook</a> Pages for <a href=\"https://twitter.com/search/%2523Business\">#Business</a>, from @<a href=\"https://twitter.com/mattjham\">mattjham</a> of @<a href=\"https://twitter.com/socialmedia2day\">socialmedia2day</a>: <a href=\"http://t.co/lCFS9Hew\" title=\"http://bit.ly/AimMgl\">bit.ly/AimMgl</a> <a href=\"https://twitter.com/search/%2523smallbiz\">#smallbiz</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174163208024764416\" data-datetime=\"2012-02-27T16:05:19+00:00\">February 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>MT @<a href=\"https://twitter.com/toddohara\">toddohara</a>: Sharing Location For a <a href=\"https://twitter.com/search/%2523Humanitarian\">#Humanitarian</a> Cause - <a href=\"http://t.co/bwZNjayi\" title=\"http://bit.ly/xSQOTQ\">bit.ly/xSQOTQ</a> via @<a href=\"https://twitter.com/streetfightmag\">streetfightmag</a> @<a href=\"https://twitter.com/AsifRKhan\">AsifRKhan</a> <a href=\"https://twitter.com/search/%2523geolocation\">#geolocation</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/173861178785796097\" data-datetime=\"2012-02-26T20:05:09+00:00\">February 26, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>\"Biggest need = business capacity\" <a href=\"http://t.co/gZNCxs2g\" title=\"http://bit.ly/yG4fXc\">bit.ly/yG4fXc</a> @<a href=\"https://twitter.com/NewsfromINN\">NewsfromINN</a> interviews @<a href=\"https://twitter.com/PattersonFdnNMJ\">PattersonFdnNMJ</a>\'s Janet Coats: Funding <a href=\"https://twitter.com/search/%2523Journalism\">#Journalism</a> Startups</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174238703860973568\" data-datetime=\"2012-02-27T21:05:18+00:00\">February 27, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>New brainchild from @<a href=\"https://twitter.com/mediatwit\">mediatwit</a> & @<a href=\"https://twitter.com/amanda_hirsch\">amanda_hirsch</a> explores how <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> can work together in the digital age <a href=\"http://t.co/QVsxf0PM\" title=\"http://to.pbs.org/w9Qguj\">to.pbs.org/w9Qguj</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174540716083654656\" data-datetime=\"2012-02-28T17:05:24+00:00\">February 28, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: February 26 - March 4, 2012', 'Keepers this week include: Collusion, a new tool promising new tracking data; doing better business on FB and LinkedIn, and a brand new collaboration place for better journalism in the digital age.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-february-26-march-4-2012', '', '', '2012-03-07 08:24:59', '2012-03-07 16:24:59', '', 0, 'http://www.journalismaccelerator.com/?p=8698', 0, 'post', '', 0),
(8727, 15, '2012-03-10 11:37:45', '2012-03-10 19:37:45', '[caption id=\"attachment_8741\" align=\"alignright\" width=\"250\" caption=\"Denise (middle) with CUNY colleagues and other friends at a launch party for The Brooklyn Bureau. Photo by Adi Talwar; courtesy of City Limits \"]<img class=\"size-medium wp-image-8741; padding-left: 20px;\" title=\"Denise Cheng at Brooklyn Bureau Launch Party\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/03/denise-250x185.jpg\" alt=\"Denise Cheng at Brooklyn Bureau Launch Party\" width=\"250\" height=\"185\" />[/caption]\n\n<strong>Last November, I moved from <a href=\"http://therapidian.org/\">The Rapidian</a>, where I served as citizen journalism coordinator, to become the research and outreach editor for the <a href=\"http://www.journalismaccelerator.com/\">Journalism Accelerator</a>. Months later, I\'m shifting again,</strong> making a little more room on my plate to maximize another commitment: CUNY\'s <a href=\"http://towknight.org/\">Tow-Knight Entrepreneurial Journalism Program</a>.\n\nI started with CUNY’s journalism incubator last month, seeking to develop a more sophisticated vocabulary and framework to think about the business of journalism. My \"first family,\" as JA founder <a href=\"http://www.journalismaccelerator.com/about/ja-team/\">Lisa Skube</a>, likes to put it, is the <a href=\"http://blockbyblock.us/\">Block by Block</a> community. <strong>My greatest interests are in outlets that make a local impact and empower people by inviting public participation in media creation. One question dominating my mind is how to build a financial backbone so these outlets thrive and communities are well served.</strong>\n\nI take my leave from the JA in hopes that I\'ll begin to piece together that answer for myself through a semester at <a href=\"http://www.journalism.cuny.edu/\">CUNY\'s Journalism School</a>.\n\nMeanwhile, coming from an on-the-go outlet with scant staff resources (sound familiar? You must be with a hyperlocal!), <strong>I\'ve added to my toolbox by being at the JA. I’d like to share two tidbits I’ve learned that may be helpful to anyone in publishing.</strong><!--more-->\n\n<strong>First, the power of documentation</strong>. As I prepared to leave The Rapidian, my foremost concern was passing on what I knew. I helped launch the site and was the only full-time staffer for two years, so I had an intimate understanding of our intricate community relationships. Before I left, I wanted to nail down all those details in a way that was navigable to others. I dug up as many mental notes as I could in just a few weeks, but it\'s anyone\'s guess what remains missing.\n\nComing to the JA was walking into a world of documentation. The project uses <a href=\"http://37signals.com/\">37signals</a> tools in conjunction with Google Docs. From my perspective as a community engagement junkie, the most valuable tool is Highrise, or more accurately, what Highrise represents: a customer relationship management database. There are many CRMs out there, including some that have redefined \"CRM\" to mean community relationship management. I doubt there\'s a one-size-fits-all CRM, but at their core, <strong>CRMs are meant to track relationships and touch points made on behalf of an organization. The value is obvious for massive organizations, but I’ve realized that even for projects with limited staff, it\'s very useful</strong> for passing on information and showing who has maintained a relationship. With relationship streams captured in Highrise, I feel assured community members will be well cared for.\n\n<strong>Second, the many ways of listening.</strong> Here\'s a dirty little secret: If you had asked me four months ago whether I believe in social media gurus, I would have put them in the same category as unicorns and griffins. I cut my social media teeth in Portland, where many self-proclaimed social media experts evangelized that the way to know your audience is to simply \"listen and talk to them!\" There were usually few instructions beyond staking out an Internet presence.\n\n<strong>At the JA, I\'ve seen what it means to really listen to an audience.</strong> It means sensing interest patterns. It means organizing those patterns into themes and filtering a wealth of information through that framework. Then it means tracking which themes keep their value. I’ve also seen that the measurement of audience engagement is not all in the familiar tracking of click-throughs.\n\nIn particular,<strong> I learned new ways to measure engagement by observing how people share across their own networks</strong>, such as Twitter. How many people favored a tweet? Did they add an RT (retweet) to note the original author? An MT (modified tweet) to honor the creator while tweaking the character count? A hat tip (h/t) to say thanks? Count up all those and you have a different picture of engagement. Twitter is just one example that shows it’s not the tools, but how you use them, that reveals audience interests and needs.\n\nMy last week at the JA included <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">two days</a> of <a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1584\">forum frenzy</a> and a reminder of what ignites me about the JA. <strong>It has been exciting to be a part of a project that connects bodies of expertise across the media landscape, with strong colleagues from whom I\'ve learned so much. I’m looking forward to continue to be a part of and contribute to the JA community.</strong>', 'Many ways to listen: Takeaways from my time at the JA', 'Community and outreach editor Denise Cheng learned power listening and deep documentation in her months with the JA. She is leaving her JA post to make the most of a semester at CUNY.', 'publish', 'open', 'closed', '', 'many-ways-to-listen-takeaways-from-my-time-at-the-ja', '', '', '2012-03-10 11:37:45', '2012-03-10 19:37:45', '', 0, 'http://www.journalismaccelerator.com/?p=8727', 0, 'post', '', 0),
(8753, 3, '2012-03-11 12:13:15', '2012-03-11 19:13:15', '<blockquote>A new study, which combines detailed proprietary data from individual newspapers with in-depth interviews at more than a dozen major media companies, finds that the search for a new revenue model to revive the newspaper industry is making only halting progress but that some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.\n\nIn general, the shift to replace losses in print ad revenue with new digital revenue is taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed, according to the study by the Pew Research Center\'s Project for Excellence in Journalism. Cultural inertia is a major factor. Most papers are not putting significant effort into the new digital revenue categories that, while small now, are expected to provide most the growth in the future. To different degrees, executives predict newsrooms will continue to shrink, more papers will close and many surviving papers will deliver a print edition only a few days a week.\n\nBut some papers are performing quite differently than the norm, some much better and some far worse. These variances suggest that the future of newspapers, rather than being determined entirely by sweeping trends, can be significantly affected by company culture and management-even at papers of quite different sizes.\" <strong>Source: </strong><a href=\"http://www.journalism.org/node/28629\" target=\"_blank\">Pew\'s Research Center Project for Excellence in Journalism</a></blockquote>', 'Pew Report: The Search for a New Business Model, How Newspapers Are Faring Trying to Build Digital Revenue', 'Not all papers are swept up in negative trends; company culture plays a big role. Hard-to-get sales and revenue numbers reveal new insights.', 'publish', 'open', 'closed', '', 'pew-report-the-search-for-a-new-business-model-how-newspapers-are-faring-trying-to-build-digital-revenue', '', '', '2012-03-11 12:13:15', '2012-03-11 19:13:15', '', 0, 'http://www.journalismaccelerator.com/?p=8753', 0, 'post', '', 0),
(8757, 3, '2012-03-11 12:11:36', '2012-03-11 19:11:36', '<blockquote>Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads. Ad exchanges, networks, demand-side platforms (DSPs) and supply-side platforms (SSPs) have turned ad-buying into a transparent marketplace where millions of dollars worth of inventory is bought in real-time every day. This fundamental shift in the way media is planned and purchased has led to audience aggregation across publisher inventory, primarily benefiting the buy-side.\n\nAd networks and DSPs have streamlined the media buying process and helped advertisers reach relevant audiences, but they also pose challenges to publishers accustomed to having more control over their own inventory and monetization. With all of the buy-side innovation and technology over the last few years, publishers of all stripes – from large media companies, to blogs, social networks, and e-commerce sites – are searching for ways to maximize revenue and take back some control, while continuing to offer cutting-edge technology and quality audiences at scale to their clients.\n\nOne of the most effective ways for publishers to take charge of their audience data is to use a Data Management Platform (DMP). A DMP allows publishers to separate audience data from media execution platforms, providing an independent method to evaluate the quality and price of individual audiences across various media partners, helping extract the most yield from their inventory...\n\nThis whitepaper provides a practical roadmap for publishers looking to leverage DMPs to monetize and increase yield from their site traffic, grow their audiences, and boost ad revenue.\" <strong>Source: </strong><a href=\"http://www.bluekai.com/files/bluekai-DMP-Publishers.pdf\" target=\"_blank\">Data Management Platforms for Publishers</a></blockquote>', 'Data Management Platforms for Publishers', 'Specializing in data “ingestion, analysis and portability,” Bluekai’s free whitepaper on data management platforms helps target content to satisfy your audience and bottom line.', 'publish', 'open', 'closed', '', 'data-management-platforms-for-publishers', '', '', '2012-03-11 12:11:36', '2012-03-11 19:11:36', '', 0, 'http://www.journalismaccelerator.com/?p=8757', 0, 'post', '', 0),
(8760, 3, '2012-03-11 12:09:54', '2012-03-11 19:09:54', '<blockquote>eMedia Vitals is an ad-supported online publication that serves print media executives who are transitioning their business to emedia. Our management and editorial team are media industry veterans with extensive operating experience in companies such as IDG, Penton Media and About.com. Though we are often asked to consult on emedia strategy by magazine and newspaper companies, we are not a consulting firm.\n\nWith print advertising revenue dropping faster than it can be replaced by emedia, magazine and newspaper publishers need to accelerate the transition to digital. eMedia Vitals delivers a combination of filtered content from around the web with proprietary video, reference and how-to content, all focused on helping publishers grow their online business.\n\neMedia Vitals is published by <a href=\"http://www.vitalbusinessmedia.com\" target=\"_blank\">Vital Business Media</a>, a startup media company that is creating a new kind of targeted, online community for professionals in a variety of industries. By utilizing a unique, personalized approach to content and advertising, we offer a receptive and mutually beneficial environment for our readers and our marketing partners.\" <strong>Source: </strong><a href=\"http://emediavitals.com/about-us\" target=\"_blank\">eMedia Vitals</a></blockquote>', 'eMedia Vitals: Life Beyond Print', 'Targeting “print media execs...transitioning their business to emedia,” this niche online pub aggregates highly relevant news daily and crafts how-to ebooks useful for any digital publisher.', 'publish', 'open', 'closed', '', 'emedia-vitals-life-beyond-print', '', '', '2012-03-11 12:09:54', '2012-03-11 19:09:54', '', 0, 'http://www.journalismaccelerator.com/?p=8760', 0, 'post', '', 0),
(8764, 3, '2012-03-11 12:07:21', '2012-03-11 19:07:21', '<blockquote>In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest.\n\nInstead, successful news organizations – even the nonprofit ones  - have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content.\n\n...“Getting Local,” offers a detailed look at some of the country’s leading online local nonprofit news ventures, providing data on how they are generating revenue, engaging users and cultivating donors.\n\nIt also offers a useful way for foundations and others interested in supporting nonprofit news to think about and assess the sustainability of these types of emerging organizations.\" <strong>Source: </strong><a href=\"http://www.knightfoundation.org/publications/getting-local-how-nonprofit-news-ventures-seek-sus\" target=\"_blank\">Getting Local: How Nonprofit News Ventures Seek Sustainability</a></blockquote>', 'Knight Foundation Report: Getting Local: How Nonprofit News Ventures Seek Sustainability', 'Knight report examining eight nonprofit news locals finds three need-to-succeed basics: executable biz strategy, innovative audience engagement, and tech to support. VoSD, TX Trib, MinnPost included.  ', 'publish', 'open', 'closed', '', 'knight-foundation-report-getting-local-how-nonprofit-news-ventures-seek-sustainability', '', '', '2012-03-11 12:07:21', '2012-03-11 19:07:21', '', 0, 'http://www.journalismaccelerator.com/?p=8764', 0, 'post', '', 0),
(8793, 3, '2012-03-14 23:08:28', '2012-03-15 06:08:28', 'A longterm newspaper-public radio partnership, The LA Times joins the paywall club, and the search for sustainability even as Bob Garfield calls hyperlocals “doomed.”\n\n<a href=\"http://nmj.thepattersonfoundation.org/?p=580\" target=\"_blank\">Funders and publishers explore the question: What does ‘sustainability’ really mean?</a>\nINN and The Patterson Foundation sustainability workshop shows collaboration between funders and publishers may hold new possibilities for journalism.\n\n<a href=\"http://www.broadcastingcable.com/article/480428-Pew_News_Organizations_Struggle_With_Digital_Dollars.php\" target=\"_blank\">Pew: News Organizations Struggle With Digital Dollars</a>\nDrilling into a legacy media survival strategy, Pew explores how and why print and broadcasters have yet to get advertisers to join them online.\n\n<a href=\"http://streetfightmag.com/2012/02/13/bob-garfield-hyperlocal-news-ventures-doomed/\" target=\"_blank\">NPR’s Bob Garfield: Hyperlocal News Ventures Doomed</a>\nAdvocating for “strategic relationships for content and revenue,” On The Media’s co-host says standalone hyperlocals just don’t “make for a sustainable business model.”\n\n<a href=\"http://tech.fortune.cnn.com/2012/02/15/aol-patch/\" target=\"_blank\">AOL may never be able to patch up Patch</a>\nDoes “the savior of local news” need saving? CNN Money’s take on Patch three years after AOL began investing.\n\n<a href=\"http://www.knightdigitalmediacenter.org/leadership_blog/comments/20120123_10_types_of_projects_community_foundations_are_funding/\" target=\"_blank\">What news projects are community foundations funding?</a>\nWondering how to earn foundation support? Ten project types the Knight Challenge has invested in.\n\n<a href=\"http://www.ncg.org/s_ncg/bin.asp?CID=18909&amp;DID=51626&amp;DOC=FILE.PDF\" target=\"_blank\">Online Journalism Enterprises: From Startup to Sustainability</a>\nMore than two dozen local news sites name the business skills they’d like to develop. Two-thirds say they’re at a crossroads for funding.\n\n<a href=\"http://paidcontent.org/article/419-los-angeles-times-to-add-paywall/\" target=\"_blank\">Los Angeles Times to Add Paywall</a>\nYou’ll still get 15 stories a month for free. Will paywalls prove themselves this year? Big media players continue the gamble.\n\n<a href=\"http://www.niemanlab.org/2012/02/a-partnership-too-valuable-to-give-up-why-the-miami-herald-and-wlrn-are-sticking-together/\" target=\"_blank\">A partnership too valuable to give up: Why The Miami Herald and WLRN are sticking together</a>\nCross-media collaboration to mimic – planning ahead for the next market disruption.\n\n<a href=\"http://adage.com/article/digital/washington-post-give-slate-ad-sales-force/232945/\" target=\"_blank\">Washington Post Co. Decides Slate All Grown Up, Needs Own Ad-Sales Force</a>\nWill “moving beyond traditional display advertising…crafting more custom sponsorship packages...13 new employees and a dedicated sales force” deliver?\n\n&nbsp;', 'Journalism Accelerator Featured Links: February 28 - March 14, 2012', 'A longterm newspaper-public radio partnership, The LA Times joins the paywall club, and the search for sustainability even as Bob Garfield calls hyperlocals “doomed.”', 'publish', 'open', 'closed', '', 'journalism-accelerator-featured-links-february-28-march-14-2011', '', '', '2012-03-14 23:08:28', '2012-03-15 06:08:28', '', 0, 'http://www.journalismaccelerator.com/?p=8793', 0, 'post', '', 0),
(8800, 17, '2012-03-15 17:34:36', '2012-03-16 00:34:36', '<img class=\"alignleft size-full wp-image-3508\" title=\"Journalism Accelerator\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2011/08/ja-bug.png\" alt=\"Journalism Accelerator\" width=\"50\" height=\"50\" /><em>You’re  starting a news site to fill a community need. Or you’ve been running  one for years; now you want to stabilize income, maybe expand. <strong>The  recent double-header JA forum on increasing revenue to news sites aimed  to capture and share the invaluable running-a-business know-how that  news publishers create through their work every day.</strong></em>\n<p style=\"padding-left: 60px;\"><em>The two-day conversation discussed first the needs of <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\">local</a>, then of <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">niche</a> news sites.  <strong>Here we distill both rich comment threads to showcase publisher  experiences and emerging best business practices in three key areas:  partnerships, advertising, and other sources of revenue.</strong></em></p>\n<a rel=\"attachment wp-att-8837\" href=\"http://www.journalismaccelerator.com/blog/ja-sustainability-forum-deconstructed-publishers-dish-revenue-models-tactics-and-cautions/attachment/post-img_word-cloud-bizforum-distillation/\"><img class=\"alignright size-full wp-image-8837\" style=\"border: 1px solid black;\" title=\"post img_word cloud bizforum distillation\" src=\"http://www.journalismaccelerator.com/wp-content/uploads/2012/03/post-img_word-cloud-bizforum-distillation.png\" alt=\"\" width=\"520\" height=\"225\" /></a>A hat tip to <a href=\"http://www.carycitizen.com/\">Cary Citizen</a> publisher <a href=\"http://www.journalismaccelerator.com/members/hal990/\" target=\"_blank\">Hal Goodtree</a> for this pointed forum takeaway: “<a href=\"http://www.journalismaccelerator.com/questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1562\" target=\"_blank\">One revenue stream alone will not support your hyperlocal</a>.” <strong>Seems obvious, maybe. But how do you get to <a href=\"http://www.journalismaccelerator.com/questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1610\" target=\"_blank\">seven different revenue streams</a>,</strong> like <a href=\"http://oaklandlocal.com/\">Oakland Local</a>? Or develop a reputation for <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1637\">training that pays your investigative reporting bills</a>? Or <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1700\">use social media consulting to bring in ad revenue</a>?\n\nA recent survey of <a href=\"http://www.investigativenewsnetwork.org/\">Investigative News Network</a> and <a href=\"http://www.blockbyblock.us/\">Block by Block</a> members found that <a href=\"http://nmj.thepattersonfoundation.org/?p=584\">publishers put sixty percent of their budgets toward journalism and less than twenty percent to generating revenue.</a> <strong>“That mix does not bode well for creating financial stability,”</strong> writes <a href=\"http://www.coats2coats.com/janet.html\">Janet Coats</a>, manager of The Patterson Foundation’s <a href=\"http://www.thepattersonfoundation.org/initiatives/new-media-journalism/\">New Media Journalism Initiative</a>. (Full disclosure: The JA receives TPF support.)<strong> So what does?</strong>\n\nThe ideas and experiences shared over two days of intense conversation in the recent JA forum on increasing revenue offer <strong>many insights into building financial stability.</strong> The takeaways fit into <strong>three overarching themes, each central to business success: partnerships, advertising and non-ad sources of revenue.</strong> Dig into what interests you now, come back later for more. The <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">conversation threads</a> also <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\">remain open</a> discover more insights and add your experience.<!--more-->\n<h3>Partnerships</h3>\n<strong>Partnerships  and collaborations are often discussed in terms of creating content,  but what changes when you consider partnerships through the lens of  earning revenue?</strong> Consider the relationship between the <a href=\"http://necir-bu.org/\">New England Center for Investigative Reporting</a> and <a href=\"http://www.bu.edu/\">Boston University</a>.  BU support covers about 20% of NECIR’s costs. The university offers  students access to hard-hitting, working journalists, and NECIR gets a  brand name that helps sell investigative journalism training. In fact,  the <strong>training is NECIR’s biggest source of revenue, and it’s growing</strong>.\n\nIn the JA forum, NECIR co-director <a href=\"../members/bergantinojoe2/\">Joe Bergantino</a> noted that <strong><a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1608\">a clear business proposal and level-headed negotiating</a> are key to cementing financially sound partnerships.</strong> NECIR sells  content too. Bergantino says <strong>to earn revenue from content collaborations  you first <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1693\">must believe your work is worth money</a></strong>. Then it’s that routine business practice again – explain your product and negotiate with your bottom line in mind.\n<blockquote class=\"twitter-tweet\">\"I think we need to convince our readers that news isn’t free.\" <a title=\"http://bit.ly/wqw6q7\" href=\"http://t.co/pYHyyjDI\">bit.ly/wqw6q7</a> -Diane Lund of @<a href=\"https://twitter.com/thelundreport\">thelundreport</a> <a href=\"https://twitter.com/search/%2523JAforum\">#JAforum</a> <a href=\"https://twitter.com/search/%2523jbiz\">#jbiz</a>\n\n— AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/174943141353361408\">February 29, 2012</a></blockquote>\n<strong>Many new news sites consider partnerships with legacy news organizations. </strong>In the forum conversation <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\">focused on local news needs</a>, <a href=\"../members/dangrech/\">Dan Grech</a>, news director of public radio station WLRN, <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1547\">talked up</a> his eight year collaboration with the Miami Herald newspaper. He says  he can’t draw a straight line between the quality of news and financial  support, but he <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1474\">believes they are connected</a>. <strong>Partnerships between big papers and smaller online sites seem to have <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1702\">succeeded more at sharing content than generating revenue</a>.</strong> It’s a tricky relationship – judging by some of the <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1711\">sparks that flew in the forum</a>. <a href=\"../members/nedberke/\">Ned Berke</a> of <a href=\"http://www.sheepsheadbites.com/\">Sheepshead Bites</a> weighs partnership proposals with the question “<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1536\">will this benefit both of us enough</a>?” <a href=\"../members/openmediaboston/\">Jason Pramas</a> of <a href=\"http://www.openmediaboston.org/\">Open Media Boston</a> hasn’t found a financially viable partnership yet, but he keeps the relationship door open through “<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1530\">gamely chatting</a>” with big local news outlets from time to time.  <strong>The chats take time – it’s a business investment to create a relationship.</strong>\n\n<strong>Any business relationship is useful to view as a partnership, while keeping your eye on the financial return. </strong><a href=\"../members/emilylowrey/\">Emily Lowrey</a> <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1486\">experienced that</a> as she built <a href=\"http://magiccitypost.com/\">Magic City Post</a>, a local news site supported by a <a href=\"http://www.shopbirmingham.com/\">local shopping platform</a>, now expanding beyond Birmingham.  <a href=\"../members/mediablogger-org/\">Robert Cox</a> of <a href=\"http://www.newrochelletalk.com/\">Talk of the Sound</a> found <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1700\">helping businesses get set up with social media led to ads</a>, and <a href=\"../members/jeremysapienza/\">Jeremy Sapienza</a> learned local merchants wanted to support his site, <a href=\"http://bushwickbk.com/\">BrooklynBK</a>, <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1503\">through fundraisers</a> when they saw themselves as partners in a community effort to provide relevant local news.\n\n<strong>Business partnerships can include ad services </strong>– brief reviews of <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1636\">IDG</a>, <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1645\">Buy Sell Ads</a>, and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1660\">Local Yokel Media</a> in the forum show its worth weighing the financial benefits and  drawbacks of different ad networks. You can also find help finding good  writers through companies like the startup freelancer database <a href=\"../resources/contently/\">Contently</a>. Founder <a href=\"../members/shanesnow/\">Shane Snow</a> has tips on <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1717\">managing business relationships</a> with writers. The experience of <a href=\"http://www.xconomy.com/\">Xconomy</a>’s <a href=\"../members/bbuderi/\">Bob Buderi</a> shows <strong>success with freelancers comes easier <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1704\">when the relationship is a mutual investment</a>.</strong>\n\nBut  in the end,<strong> perhaps the most important partnership is the one you  develop with the community that your news site serves</strong>.  As <a href=\"../members/mikegreen/\">Mike Green</a> proclaimed at the end of the first forum day (and <a href=\"../members/stevenwaldman/\">Steve Waldman</a> endorsed a few days later), “<a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1592\">community building is king</a>.” Readers who are emotionally invested in your success seem more likely to support you financially, as <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1652\">story</a> after <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1699\">story</a> in the forum revealed.\n<h3>Advertising<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1642\"></a></h3>\n<strong><a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1642\">Banners are out</a>, but sponsorships are in.</strong> In the discussion of niche news sites, <a href=\"../members/bbuderi/\">Bob Buderi</a> spells out the financial <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1666\">benefits of sponsorships</a> for <a href=\"http://www.xconomy.com/\">Xconomy</a>:  a wide range of different packages to offer, long term relationships  that allow time for fine tuning if problems arise, and a more stable source of income than counting click throughs. There is a business and editorial distinction to be made between <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1681\">sponsored content</a> and sponsors <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1697\">associating themselves</a> with an independent news site. And a key distinction to understand, <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1664\">particularly for nonprofits</a>, between underwriting and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1685\">advertising</a>.\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1615\">Many publishers have had experiences</a> with advertising that leads them to conclude ads could only be part of a more complex revenue portfolio. One publisher, <a href=\"../members/dianelund-muzikant/\">Diane Lund</a> of <a href=\"http://www.lundreport.org/\">The Lund Report</a>, won’t take any advertising, citing the <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1689\">risk of editorial compromise</a>.  But journalists-turned-business coaches <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1714\">Joe Michaud</a> and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1719\">Rusty Coats</a> thought that may not be a sound editorial or business approach. Many publishers found selling ads were <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1566\">frustratingly not worth the effort</a>. Some publishers whose first love is journalism find it very hard to manage sales.  <a href=\"../members/dangrech/\">Dan Grech</a> put it <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1497\">this way</a>:\n<blockquote>\n<h4><strong><em>It’s  nearly impossible to make a living solely creating content…The  conundrum is most of us aren’t in the news business to organize events  or sell ads.</em>”</strong></h4>\n</blockquote>\n<strong>There are ways to learn this cornerstone to financial success.</strong> Publisher <a href=\"../members/emilylowrey/\">Emily Lowrey</a> offers an outline of her <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1594\">sales management program and compensation</a>. Hyperlocal sales rep <a href=\"../members/andydragt/\">Andy Dragt</a> notes <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1532\">sales people need time</a> to ramp up relationships. And <a href=\"../members/johnpgarrett/\">John Garrett</a>, who cut his teeth in newspaper advertising and distribution before starting <a href=\"http://www.impactnews.com/\">Community Impact Newspaper</a>, says <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1465\">passionate journalists can be their products’ best sellers</a>, if they can get over the reluctance to tout what they believe in.\n<h3>Non-Ad Revenue</h3>\n<strong>The  list of new ways publishers earn income is long and growing</strong>. And as  many publishers know, any revenue source takes time to develop.  Forum  participants offered insights that might shorten the distance from  experiment to expertise\n\n<a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1638\">Consulting</a> is one of the multiple revenue streams <a href=\"../members/susanmernit/\">Susan Mernit</a> at <a href=\"http://oaklandlocal.com/\">Oakland Local</a> has developed.  <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1655\">Training</a> is another; <a href=\"http://oaklandlocal.com/\">Oakland Local</a> gets grants for training as well as charges directly.  Many publishers  want to sell their content; the lively discussion over this in the forum  reflects <strong>the divergent debate over access to content across the wider  publishing spectrum</strong>.  Will it undercut traffic, as <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1614\">Bob Buderi asserts</a>? Does <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1632\">separate, premium content</a> make more financial sense? What <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1659\">would your audience be</a> for such specialized reports? You might mock up a draft <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1668\">and try pre-sales</a> as part of your market research.\n\n<strong>Donations are gaining the attention of publishers</strong>. <a href=\"../members/andrenatta/\">Andre Natta</a> incorporated a  <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1663\">\"donate\" button</a> right on <a href=\"http://bhamterminal.com/\">The Terminal</a> site, although he has found <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1675\">a stronger response to t-shirt sales</a>. His read on that? <strong>People like to show off their support.</strong> <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1667\">Membership</a> models are attracting interest, as are subscriptions. <a href=\"../members/mikegreen/\">Mike Green</a> says you can pull off paid access to content if you have great, unique content to sell. Check out <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1596\">his list</a> for ideas, from Ask the Mayor to daily deals. <strong>As you build each revenue  source, remember you are building relationships</strong>. A key business  practice: Keep track of them! Consultant <a href=\"../members/rcoats/\">Rusty Coats</a> says it is hands down <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/#comment-1662\">worth investing</a> time to solidly learn CRM - customer (or community) relationship management.\n<blockquote>\n<h4><em>There are free CRM tools,” he says. “If you Google “CRM Evaluation Checklist” you’ll get a great headstart.”</em></h4>\n</blockquote>\nThe conversation threads on <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/\">local</a> and <a href=\"../questions/community/niche-news-startups-how-do-you-make-it-work-financially/\">niche</a> publishing are rich with more pointers, philosophical discussions,  pithy quotes and people to connect with. The most succinct basic  business advice of the forum may have come from <a href=\"../members/nedberke/\">Ned Berke</a>, who recently started a second local news site in New York.\n<blockquote>\n<h4><em>Only do what you can afford to do,” <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1515\">he says</a>, and only “when you can afford to do it.”</em></h4>\n</blockquote>\nBerke also makes his colleagues justify buying anything, <a href=\"../questions/community/local-news-startups-how-do-you-make-it-work-financially/#comment-1549\">even a box of paperclips</a>. Folding corners instead just might be Step One to building financial sustainability.\n\n<strong>What\'s working for you? </strong>We welcome more ideas, or challenges to those you see here. The comment thread, or the forums, remain open for those who may not have weighed in yet to do so. With the rate of iteration and experimentation at an all time high, bringing more ideas forward where others can find them holds great promise to lift all boats. <strong>What\'s your formula for revenue success?</strong>', 'JA sustainability forum deconstructed: Publishers dish revenue models, tactics and cautions', 'Nuggets from two days of talk on money and publishing. How do you build half a dozen revenue streams? What do partnerships look like through a financial lens? Tips to use, connections to make.', 'publish', 'open', 'closed', '', 'ja-sustainability-forum-deconstructed-publishers-dish-revenue-models-tactics-and-cautions', '', '', '2012-03-15 17:34:36', '2012-03-16 00:34:36', '', 0, 'http://www.journalismaccelerator.com/?p=8800', 0, 'post', '', 1),
(8802, 3, '2012-03-15 12:48:47', '2012-03-15 19:48:47', 'The style guide of the times – do you keep all those symbols when you quote from Twitter? Debate over the 99 cent story model, and tough questions designed to change a newsroom\'s success mindset.\n\n<h4><span style=\"color: #469ced;\">Tools &amp; Tactics</span></h4>\n<blockquote class=\"twitter-tweet\"><p>GitHub for Journalism: How WordPress post forking could help editorial workflow <a href=\"http://t.co/0wG9uUno\" title=\"http://bit.ly/zCjmAx\">bit.ly/zCjmAx</a> via @<a href=\"https://twitter.com/danielbachhuber\">danielbachhuber</a></p>&mdash; Jeremy Caplan (@jeremycaplan) <a href=\"https://twitter.com/jeremycaplan/status/175683664137568258\" data-datetime=\"2012-03-02T20:47:04+00:00\">March 2, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Tips &amp; Techniques</span></h4>\n<blockquote class=\"twitter-tweet\"><p>How <a href=\"https://twitter.com/search/%2523journalists\">#journalists</a> should quote Tweets, emails & such, from @<a href=\"https://twitter.com/CJR\">CJR</a> <a href=\"http://t.co/qd8GkQJy\" title=\"http://ow.ly/9sRwb\">ow.ly/9sRwb</a> (via @<a href=\"https://twitter.com/jchinton\">jchinton</a> & @<a href=\"https://twitter.com/atompkins\">atompkins</a>)</p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/177032102146080768\" data-datetime=\"2012-03-06T14:05:16+00:00\">March 6, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Innovation &amp; Experiments</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Will \'Matter\' Matter? Startup Proposes New Model For Long-Form Journalism <a href=\"http://t.co/wolEBQvk\" title=\"http://eqent.me/xWpybR\">eqent.me/xWpybR</a></p>&mdash; FutureofNews Eqentia (@thefutureofnews) <a href=\"https://twitter.com/thefutureofnews/status/177912603526438913\" data-datetime=\"2012-03-09T00:24:04+00:00\">March 9, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">Reports &amp; Articles</span></h4>\n<blockquote class=\"twitter-tweet\"><p>Study from @<a href=\"https://twitter.com/craignewmark\">craignewmark</a> finds <a href=\"https://twitter.com/search/%2523newspapers\">#newspapers</a> most trusted news source <a href=\"http://t.co/qG4D6qw8\" title=\"http://bit.ly/yflLF4\">bit.ly/yflLF4</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a></p>&mdash; AccelerateJournalism (@journaccel) <a href=\"https://twitter.com/journaccel/status/177861680204759040\" data-datetime=\"2012-03-08T21:01:43+00:00\">March 8, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n\n<h4><span style=\"color: #469ced;\">People &amp; Collaboration</span></h4>\n<blockquote class=\"twitter-tweet\"><p>What does success in a modern newsroom look like? <a href=\"http://t.co/eOiuigCP\" title=\"http://www.yorkblog.com/ydrinsider/2012/02/29/what-does-success-look-like/\">yorkblog.com/ydrinsider/201…</a> via @<a href=\"https://twitter.com/ydrcom\">ydrcom</a> @<a href=\"https://twitter.com/jimbradysp\">jimbradysp</a> <a href=\"https://twitter.com/search/%2523journalism\">#journalism</a> <a href=\"https://twitter.com/search/%2523digitalfirst\">#digitalfirst</a></p>&mdash; Randy Parker (@Rparker717) <a href=\"https://twitter.com/Rparker717/status/174883739615236096\" data-datetime=\"2012-02-29T15:48:27+00:00\">February 29, 2012</a></blockquote>\n<script src=\"//platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>', 'Tweets for Keeps: March 5 - March 11, 2012', 'The style guide of the times – do you keep all those symbols when you quote from Twitter? Debate over the 99 cent story model, and tough questions designed to change a newsroom\'s success mindset.', 'publish', 'open', 'closed', '', 'tweets-for-keeps-march-5-march-11-2012', '', '', '2012-03-15 12:48:47', '2012-03-15 19:48:47', '', 0, 'http://www.journalismaccelerator.com/?p=8802', 0, 'post', '', 0);
