<blockquote><a href="http://www.j-lab.org/" target="_blank">J-Lab: The Institute for Interactive Journalism</a> just released a <a href="http://www.j-lab.org/publications/philadelphia_media_project" target="_blank">report</a> analyzing the media landscape in Philadelphia. The William Penn Foundation commissioned J-Lab to conduct the study of Philadelphia's media landscape and the state of public affairs reporting and make recommendations for a possible media investment strategy. It is well worth a read.

Some of the key findings:
<ul>
	<li>The available news about Philadelphia public affairs issues has dramatically diminished over the last three years by many measures: news hole, air time, story count, key word measurements.</li>
	<li>People in Philadelphia want more public affairs news than they are now able to get.</li>
	<li>They don't think their daily newspapers are as good as the newspapers used to be.</li>
	<li>They want news that is more connected to their city.</li>
	<li>People from both the Old Philadelphia, anchored by the city's union and blue-collar workers, and the New Philadelphia, representing tech-savvy, up-and-coming neighborhoods, want to be involved in helping to generate that news.</li>
	<li>The city is awash in media and technological assets that can pioneer a new Golden Era of Journalism.</li>
	<li>There is strong, but guarded, interest in exploring a collaborative journalism venture.</li>
	<li>A significant number of Philadelphia's new media outlets have expressed interest in pursuing a collaborative media initiative.</li>
	<li>Any collaborative news effort must validate and support the fiercely independent mindsets of the city's new media makers.</li>
</ul>
The entire report is available <a href="http://www.j-lab.org/publications/philadelphia_media_project" target="_blank">here</a>." <strong>Source: </strong><a href="http://www.citmedialaw.org/blog/2010/j-lab-exploring-networked-journalism-collaborative-philadelphia" target="_blank">Citizen Media Law Project</a>

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