Christian, regarding the age of the JReporter user, there will clearly be a tilt towards younger users, some websites and topics that are the focus of the younger audience will most likely get the most enthusiastic coverage. Having said that, I think they're very few working people who are not smart phone users.

So, while adults may not be Twitter and social media users there certainly smart phone users and engaged in texting… how else does one speak to one's own teenager?