<blockquote>"We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein</blockquote>
The goal is to increase efficiency and up the "findability" of information.  Across networks, this is a forum with a pulse. It’s a place where individuals working across the journalism spectrum have a simple way to connect directly, seek expertise or share it across channels. JA, as it scales, is built to serve as a rapid response system dedicated to the breaking news of news.

As questions are shared, and resources surface, JA will become a resource repository in which the community exchange of information accrues over time. This data is curated from the conversations shared and the resources or techniques harvested for others to gain the benefit from their peers’ travels. For example, sharing how news innovators are resourcing their work, establishing sustainability, building community, distributing content or sharing knowledge across digital news practitioners as entrepreneurial expertise grows.