Sure.

There are a number of indirect ways. For example our data shows on average sites see substantially higher participation which correlates to higher time spent and page views per visit (2011 study: http://disqus.com/research/strong-communities-grow-traffic/; 2012 study showed in even bigger increase with the new Disqus: http://disqus.com/research/time/). For many sites, more page views means more advertising inventory. For others, more commenters means more registered users who are often the ones most likely to opt in to a paid service or product/event of some kind that the site may offer.

More recently, though, we were excited to launch Disqus Promoted Discovery, which for the first time allows publishers to directly monetize their commenting communities and in a native way as opposed to just throwing AdSense or banner ads into the comment thread. More info on that optional program is here: http://help.disqus.com/customer/portal/articles/666278-introducing-promoted-discovery-and-f-a-q- for those interested. It’s an extension of the organic discovery features we’ve been continuing to build in to syndicate our publishers’ content links and drive more traffic to them.