Matter investigates iTunes as a pricing model for publishing, Buzzfeed and StumbleUpon find sharing behavior is driven by close friends and not influencers, and reflections from SXSW.

<a href="http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/" target="_blank">How Content Is Really Shared: Close Friends, Not ‘Influencers’</a>
BuzzFeed and Stumble Upon dispel the myth of influentials, finding “intimate sharing outnumbers broadcasting” significantly. “Real-world word-of-mouth” spreads “highly engaging” content.

<a href="http://www.startribune.com/lifestyle/142527465.html" target="_blank">Amid push toward new digital frontiers, talk of ‘too much’ at SXSW</a>
As 20,000 attendees drink from the SXSW 2012 interactive fire hose, a number of innovators there debate a “possible downside to mounting technology.” Hitting “Digital Vertigo?”

<a href="https://docs.google.com/document/d/1wFSmW19hvmMAUDe4LkZzj8HmupDwmY3EkIh0lXSGzaY/edit" target="_blank"> How to run a social site and not get users killed</a>
Real names, real risks, and a great debate. These notes on a SXSWi panel are in an open Google doc. Add to the resource or perhaps borrow this idea to up community engagement on your own site.

<a href="http://www.niemanlab.org/2012/03/village-soups-hot-pursuit-of-a-hyperlocal-model-goes-cold/" target="_blank"> Village Soup’s hot pursuit of a hyperlocal model goes cold</a>
2007 Knight News Challenge winner abruptly shuts doors. Village Soup did print and online news, focused on community conversation. What went wrong and who might fill the void?

<a href="http://www.wired.com/epicenter/2012/03/felix-salmon-itunes-pricing-as-a-model-for-journalism/" target="_blank"> iTunes Pricing as a Model for Journalism</a>
Could 99 cent articles become the backbone of a publishing business?  Longform science journalism startup Matter sparks a hot debate on content sales.

<a href="http://news.cnet.com/8301-13506_3-57395270-17/two-ideas-for-handling-content-aggregators-attribution/" target="_blank"> Two ideas for handling content aggregators, attribution</a>
From SXSWi – two new efforts break trail for a Golden Rule guided by polite and accurate aggregation and attribution. The payload? Acknowledgement and traffic.

<a href="http://www.businessinsider.com/why-group-deals-are-killing-small-businesses-7-thoughts-from-citygrid-media-at-sxsw-2012-2012-3" target="_blank"> Why Group Deals Are Killing Small Businesses: 7 Thoughts from City Grid Media at SXSW 2012</a>
Know your customer to sharpen your pitch. Insights from the small business point of view can help you shape effective ad-deal bundles.

<a href="http://www.pcmag.com/article2/0,2817,2401479,00.asp" target="_blank"> Ray Kurzweil Debunks ‘Exponential Returns’ Doubters at SXSW</a>
Feeling overpowered by the tidal wave of technology? Food for thought: At SXSW “hyperbolic” Ray Kurzweil “believes we routinely underestimate the capacity of our digital creations.”