Organizationally, people don’t fear change; they fear corporate change programs. It's a never ending challenge I experience with small businesses.

It boils down to leadership and how can we fix that.

Michael T. Kanazawa, writes about "If you want to learn about great leaders, don’t talk with them, talk with their team. The mark of a great leader is not how high they rise, but rather how those around them reach excellence in their careers and lives." Leadership development often focuses on what we can do individually to be better leaders, such as being authentic, serving as a visionary, practicing good judgment, and holding others accountable. Those are all important skills and qualities, but not the best measure of leadership or how to unleash power in an organization for transformation or strategic change.

Think about this in regard to brand transformation, is your goal to get the most out of people or the best out of people? You typically can’t get both. If you believe that people hate change and that it is your job to change them, they will hate it. If you believe that people thrive on change and that your job is to unleash it, you will tap into
a limitless source of ingenuity, energy and drive that will allow you to consistently take your big ideas into big results.

Thanks for lighting a fire under my ass Thom, brand transformation and leadership go hand-in-hand and should challenge all of us as professionals.