<a href="http://www.storyofstuff.com/"><img class="alignnone size-full wp-image-1670" title="The story of stuff" src="/pullinc/wp-content/uploads/2011/01/stuff.gif" alt="" width="515" height="269" /></a>
<h1><span style="color: #808080;">Every marketing executive, brand manager, marketing consultant, industrial designer, package designer and manufacturing engineer should sit down for 20 minutes and learn about the Story of Stuff.</span></h1>
I came across this sobering <a href="http://www.storyofstuff.com/" target="_blank">Story of Stuff</a> video a few months back. It had a profound effect on me. I can’t imagine that it will not have a likewise effect on you. Being that the sole purpose of my / our profession is to figure out ways to sell more stuff, I began to realize the truth we all face– mainly our global consumer culture may be killing at an exponential rate the very system required for our survival. Perhaps it might be a good idea for all of us with a vested interest in the continued dominance of a sustainable consumer-based economy to think deeply about what we are really doing.

<strong>Your comments welcome.</strong>