Another 'fight' between the irrational and the rational, the creative and the logical, the left brain and the right brain, blue ocean and red ocean, etc. 
The truth usually lies in the middle. It's not either or, it's 'and.' 
Both types of thinking are useful and productive when it comes to creating innovative new products. 
If you dismiss rational/logical  thinking 'out of hand' you've just dismissed the whole idea of the scientific method - which has discovered and proven many of the basic properties and qualities of matter which have been applied to create countless new products and industries.