The Kodak brand need not die.

If only the top management see themselves as being in the "memories" business and not in the "films/cameras/printing paper business".

If they defined themselves as "being in the memories business" they would have added a cell phone to their cameras. Or possibly invented Facebook before Facebook.

"People take pictures to preserve memories". This truth is never going to die.

And that's why the phrase "Kodak Moment" has outlasted Kodakchrome and could have outlasted even their cameras.

If only the C-Suite at Kodak knew which business they were really in.

Sumit Roy
www.univbrands.com