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(3767, 2, '2013-03-12 18:26:25', '2013-03-12 18:26:25', 'Consumer Packaged Goods\r\nJavaJamu LLC\r\nStrategic Brand Development and Design\r\n<h1><!-- p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Times; }div.Section1 { page: Section1; } --> <span style=\"color: #b8860b\">We collaborated with this start-up marketer to create a new brand that reveals a 1000-year-old secret for health and beauty to consumers in the US and Canada.</span></h1>\r\n<h2><span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-2222\" title=\"jamulife-id\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/jamulife-id.jpg\" width=\"515\" height=\"367\" /></span></h2>\r\nTwo successful entrepreneurs in specialty health food retailing had the big idea of creating a line of health and beauty products based on ancient herbal formulas and remedies from Java. These products are known throughout Indonesia simply as “jamu”. With limited resources for marketing, they asked us to help them create a unique brand from scratch, and develop a compelling value proposition to specialty food and dietary supplement distributors in the US and Canada.\r\n\r\nLike most start-ups, the biggest challenge is always money for marketing. Add to that the competitive nature of the specialty health food retail channel, these creative entrepreneurs recognized they had one shot to build a brand story that was uniquely positioned and differentiated from a variety of competitive products. They were committed to building a strong brand right form the start!\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-2169\" title=\"JamuPackaging\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/JamuPackaging1.jpg\" width=\"515\" height=\"351\" />\r\n<img class=\"alignnone size-full wp-image-2170\" title=\"Jamulife.catalog\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamulife.catalog1.jpg\" width=\"515\" height=\"243\" />\r\n\r\n&nbsp;\r\n\r\nAlways up for the challenge of creating a brand from scratch, we began by learned everything we could about the restorative powers of all the herbal formulas that comprise what is known as “jamu”. We learned that consumers who regularly shop in independent health food stores know a good deal about alternative remedies for health and well being, and they are open-minded when learning about new methods and products they believe will add value to their lives. We recommended that marketing and communications target this influential consumer segment.\r\n<h3>Jamu has a well-documented thousand-year tradition of enhancing a sense of well being. We crafted the value proposition and the brand positioning as “revealing this 1000 year-old secret for health and beauty” as a means to experience optimum health aligned to our busy lifestyles.</h3>\r\n<h2><img class=\"alignnone size-full wp-image-2213\" title=\"Jamu-theme-2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-2.jpg\" width=\"515\" height=\"343\" /></h2>\r\n<h2><img class=\"alignnone size-full wp-image-2219\" title=\"Jamu-theme-3\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-3.jpg\" width=\"515\" height=\"345\" /></h2>\r\nWorking with the client partners, we developed the trade name, designed the brand identity, taglines, brand voice and trade dress for all retail packaging, point of sale displays, sales sheets for individual products, and brand guidelines for developing retail packaging and messaging for future line extensions in a variety of product categories. We identified likely opportunities for future brand growth such as energy food bars, energy drinks and skin care products. These concepts were developed and presented in a pitch document to support sales presentations to potential distributors who service independent retailers of these products.\r\n\r\n<strong>Business Outcome</strong>\r\n<strong> The company was successful securing distribution agreements enabling the launch of the first generation JamuLife dietary supplement product line to independent health food retailers in several major cities in the US. For our client, it marked the beginning of their business journey. For us, it\'s all in a day\'s work.</strong>', 'Case Study: JamuLife Brand Development', '', 'inherit', 'open', 'open', '', '3592-revision-8', '', '', '2013-03-12 18:26:25', '2013-03-12 18:26:25', '', 3592, 'http://berchman.net/pullinc/3592-revision-8/', 0, 'revision', '', 0),
(3768, 2, '2013-03-13 18:10:54', '2013-03-13 18:10:54', '&nbsp;\r\n\r\n<span style=\"color: #808080;\">Consumer Packaged Goods</span>\r\n<span style=\"color: #808080;\"> JavaJamu LLC</span>\r\n<span style=\"color: #808080;\"> Strategic Brand Development and Design</span>\r\n<h1><!-- p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Times; }div.Section1 { page: Section1; } --> <span style=\"color: #b8860b;\">We collaborated with this start-up marketer to create a new brand that reveals a 1000-year-old secret for health and beauty to consumers in the US and Canada.</span></h1>\r\n<h2><span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2222\" title=\"jamulife-id\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/jamulife-id.jpg\" width=\"515\" height=\"367\" /></span></h2>\r\nTwo successful entrepreneurs in specialty health food retailing had the big idea of creating a line of health and beauty products based on ancient herbal formulas and remedies from Java. These products are known throughout Indonesia simply as “jamu”. With limited resources for marketing, they asked us to help them create a unique brand from scratch, and develop a compelling value proposition to specialty food and dietary supplement distributors in the US and Canada.\r\n\r\nLike most start-ups, the biggest challenge is always money for marketing. Add to that the competitive nature of the specialty health food retail channel, these creative entrepreneurs recognized they had one shot to build a brand story that was uniquely positioned and differentiated from a variety of competitive products. They were committed to building a strong brand right form the start!\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-2169\" title=\"JamuPackaging\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/JamuPackaging1.jpg\" width=\"515\" height=\"351\" />\r\n<img class=\"alignnone size-full wp-image-2170\" title=\"Jamulife.catalog\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamulife.catalog1.jpg\" width=\"515\" height=\"243\" />\r\n\r\n&nbsp;\r\n\r\nAlways up for the challenge of creating a brand from scratch, we began by learned everything we could about the restorative powers of all the herbal formulas that comprise what is known as “jamu”. We learned that consumers who regularly shop in independent health food stores know a good deal about alternative remedies for health and well being, and they are open-minded when learning about new methods and products they believe will add value to their lives. We recommended that marketing and communications target this influential consumer segment.\r\n<h3>Jamu has a well-documented thousand-year tradition of enhancing a sense of well being. We crafted the value proposition and the brand positioning as “revealing this 1000 year-old secret for health and beauty” as a means to experience optimum health aligned to our busy lifestyles.</h3>\r\n<h2><img class=\"alignnone size-full wp-image-2213\" title=\"Jamu-theme-2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-2.jpg\" width=\"515\" height=\"343\" /></h2>\r\n<h2><img class=\"alignnone size-full wp-image-2219\" title=\"Jamu-theme-3\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-3.jpg\" width=\"515\" height=\"345\" /></h2>\r\nWorking with the client partners, we developed the trade name, designed the brand identity, taglines, brand voice and trade dress for all retail packaging, point of sale displays, sales sheets for individual products, and brand guidelines for developing retail packaging and messaging for future line extensions in a variety of product categories. We identified likely opportunities for future brand growth such as energy food bars, energy drinks and skin care products. These concepts were developed and presented in a pitch document to support sales presentations to potential distributors who service independent retailers of these products.\r\n\r\n<strong>Business Outcome</strong>\r\n<strong> The company was successful securing distribution agreements enabling the launch of the first generation JamuLife dietary supplement product line to independent health food retailers in several major cities in the US. For our client, it marked the beginning of their business journey. For us, it\'s all in a day\'s work.</strong>', 'Case Study: JamuLife Brand Development', '', 'inherit', 'open', 'open', '', '3592-revision-9', '', '', '2013-03-13 18:10:54', '2013-03-13 18:10:54', '', 3592, 'http://berchman.net/pullinc/3592-revision-9/', 0, 'revision', '', 0),
(3769, 2, '2013-03-13 19:46:22', '2013-03-13 19:46:22', '&nbsp;\r\n\r\nMedical Device / Facial Dermal Filler\r\nHydrelle Market Launch\r\nCoapt Systems Inc.\r\nBrand Strategy /  Brand Development / Communications\r\n<h1><span style=\"color: #b8860b;\">This facial aesthetics marketer creates a new product brand for women consumers in the North American marketplace.</span></h1>\r\n<img class=\"alignnone size-full wp-image-3770\" alt=\"Hydrelle Brand\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelleface31.jpg\" width=\"514\" height=\"216\" />\r\n\r\nCoapt Systems is a global developer and marketer of facial aesthetic products for the plastic surgery and dermatology markets. To grow their business outside of their core products of minimally invasive surgical devices, Coapt licensed a new technology for the facial dermal filler marketplace. PULL was asked to develop a completely new product brand to be marketed under the trade name “Hydrelle”.\r\n\r\nFrom the ground up, PULL developed the strategic brand positioning targeting a younger, more affluent consumer. In conversations with women patients of facial dermal fillers, we learned their frequency of application would increase significantly if the experience was less painful. With that insight we helped the marketing team develop the brand positioning, brand messaging platform and tag line centered around the products most compelling competitive advantage–pain free injection.\r\n\r\n<img class=\"alignnone size-full wp-image-3771\" alt=\"Hydrelle Brand Identity\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrellelogo-vector-white.gif\" width=\"515\" height=\"368\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3772\" alt=\"Hydrelle Literature\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelle-lit.jpg\" width=\"800\" height=\"541\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3773\" alt=\"Hydrelle-Doc-Brochures\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/Hydrelle-Doc-Brochures.jpg\" width=\"800\" height=\"486\" />\r\n\r\nTo bring this value proposition to life, we created a comprehensive brand identity system that included the new logotype, trade name signatures, trade dress, product packaging and brand messaging guidelines that serve as the foundation for developing marketing communications and surgical practice enhancement programs to support the market launch of the product in the US and Canada. PULL completed this work in an extreme short 8-week time frame from project kick off to market launch.\r\n\r\nSix months after the product’s introduction, Hydrelle had gained the trust of influential facial aesthetic surgeons and dermatologists who were able to increase incremental consultations with prospect women consumers considering the procedure.\r\n<h3>“PULL did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent Hydrelle product launch. PULL’s contributions to our success were exceptional. More importantly, on a very tight implementation schedule, PULL delivered all the market launch communications materials on-time and on-budget!”</h3>\r\nDavid Barella,\r\nSenior Vice President\r\nGlobal Marketing, Coapt Systems, Inc.', 'Case Story: Hydrelle Brand Development', '', 'inherit', 'open', 'open', '', '111-autosave', '', '', '2013-03-13 19:46:22', '2013-03-13 19:46:22', '', 111, 'http://berchman.net/pullinc/111-autosave/', 0, 'revision', '', 0),
(3770, 2, '2013-03-13 19:31:56', '2013-03-13 19:31:56', '', 'Hydrelle Brand', '', 'inherit', 'open', 'open', '', 'hydrelleface3', '', '', '2013-03-13 19:31:56', '2013-03-13 19:31:56', '', 111, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelleface31.jpg', 0, 'attachment', 'image/jpeg', 0),
(3771, 2, '2013-03-13 19:33:12', '2013-03-13 19:33:12', '', 'Hydrelle Brand Identity', '', 'inherit', 'open', 'open', '', 'hydrellelogo-vector-white', '', '', '2013-03-13 19:33:12', '2013-03-13 19:33:12', '', 111, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrellelogo-vector-white.gif', 0, 'attachment', 'image/gif', 0),
(3772, 2, '2013-03-13 19:34:23', '2013-03-13 19:34:23', '', 'Hydrelle Literature', '', 'inherit', 'open', 'open', '', 'hydrelle-lit', '', '', '2013-03-13 19:34:23', '2013-03-13 19:34:23', '', 111, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelle-lit.jpg', 0, 'attachment', 'image/jpeg', 0),
(3773, 2, '2013-03-13 19:36:33', '2013-03-13 19:36:33', '', 'Hydrelle-Doc-Brochures', '', 'inherit', 'open', 'open', '', 'hydrelle-doc-brochures', '', '', '2013-03-13 19:36:33', '2013-03-13 19:36:33', '', 111, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/Hydrelle-Doc-Brochures.jpg', 0, 'attachment', 'image/jpeg', 0),
(3774, 2, '2013-03-08 23:30:46', '2013-03-08 23:30:46', '<strong> </strong><span style=\"color: #808080\"><strong>Technology Products\r\nLocal Market Launch\r\nBrand Strategy / New Product and Brand Development</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n<h1><span style=\"color: #808080\">When HP invented a new direct disk labeling technology, we invented a new global attribute product brand.</span></h1>\r\n<span style=\"color: #808000\"><span style=\"color: #ff9900\"><span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-1096\" title=\"hplead\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/hplead.jpg\" width=\"515\" height=\"221\" />\r\n</span></span></span>\r\n<h2 style=\"text-align: left\">Hewlett-Packard continues to live up to its promise to invent useful technologies in personal computing, digital imaging and printing products. HP invented a revolutionary direct disc labeling technology that enabled users to burn silk-screen quality CD labels right from the computer’s disc drive.</h2>\r\n<h3><strong>Challenge</strong></h3>\r\n<p style=\"text-align: left\">The business and marketing strategy mandated this technology be branded under a new tradename targeted to OEM companies who would license the technology and embed it into their computer and media storage products. As a result, we were challenged to develop a strategic positioning for this technology that consumers and OEM’s would perceive as the defacto standard for direct disc labeling.</p>\r\n<strong><img class=\"alignnone size-full wp-image-1999\" title=\"lightscribe\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/lightscribe1.jpg\" width=\"515\" height=\"264\" /><img class=\"alignnone size-full wp-image-2001\" title=\"hp-id\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/hp-id1.jpg\" width=\"514\" height=\"176\" /></strong>\r\n\r\n<img class=\"alignnone size-full wp-image-1098\" title=\"hpguidline\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/hpguidline.jpg\" width=\"515\" height=\"302\" /><strong></strong>\r\n<h3><strong>Innovation</strong></h3>\r\nThrough discovery, we gained insight into the primary motivations behind consumers preferred methods of labeling their media content. Through this learning, we recognized self expression was a motivating factor for users to share their music and video assets on CD or DVD. From that learning, we crafted a differentiated product positioning that set a new standard for media labeling other disc labeling alternatives could not accomplish. Providing a professional silk screen quality printed effect directly on the disk surface deeply resonated with consumers who archive and share their favorite pictures and music with friends.\r\n\r\nBased on this positioning, we developed the tradename and designed the visual brand identity system. Included in the identity development, we created a comprehensive design management system to enable consumers to properly identify computer and media storage products having this embedded feature. Additionally, we planned and developed all the marketing communications targeted to OEM licensee companies interested in early adoption of this technology in their products.\r\n<h3><strong>Business Outcome</strong></h3>\r\n<strong>Now known throughout the industry as LightScribe Direct Disk Labeling,  it continues to be one of HP’s most successful product introductions. You’ll find LightScribe enabled disk drives and media storage products represented by nearly every major brand throughout the world.</strong>\r\n\r\n<strong><a href=\"/2009/01/pull_case_study_hp.pdf\"> Download HP Case Study</a></strong>', 'Case Story: Local Market Launch Brand Development', '', 'inherit', 'open', 'open', '', '111-revision-4', '', '', '2013-03-08 23:30:46', '2013-03-08 23:30:46', '', 111, 'http://berchman.net/pullinc/111-revision-4/', 0, 'revision', '', 0),
(3776, 2, '2013-03-13 19:38:38', '2013-03-13 19:38:38', '&nbsp;\r\n\r\nMedical Device / Facial Dermal Filler\r\nHydrelle Market Launch\r\nCoapt Systems Inc.\r\nBrand Strategy /  Brand Development / Communications\r\n<h1><span style=\"color: #b8860b;\">This facial aesthetics marketer creates a new product brand for women consumers in the North American marketplace.</span></h1>\r\n<img class=\"alignnone size-full wp-image-3770\" alt=\"Hydrelle Brand\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelleface31.jpg\" width=\"514\" height=\"216\" />\r\n\r\nCoapt Systems is a global developer and marketer of facial aesthetic products for the plastic surgery and dermatology markets. To grow their business outside of their core products of minimally invasive surgical devices, Coapt licensed a new technology for the facial dermal filler marketplace. PULL was asked to develop a completely new product brand to be marketed under the trade name “Hydrelle”.\r\n\r\nFrom the ground up, PULL developed the strategic brand positioning targeting a younger, more affluent consumer. In conversations with women patients of facial dermal fillers, we learned their frequency of application would increase significantly if the experience was less painful. With that insight we helped the marketing team develop the brand positioning, brand messaging platform and tag line centered around the products most compelling competitive advantage–pain free injection.\r\n\r\n<img class=\"alignnone size-full wp-image-3771\" alt=\"Hydrelle Brand Identity\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrellelogo-vector-white.gif\" width=\"515\" height=\"368\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3772\" alt=\"Hydrelle Literature\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelle-lit.jpg\" width=\"800\" height=\"541\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3773\" alt=\"Hydrelle-Doc-Brochures\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/Hydrelle-Doc-Brochures.jpg\" width=\"800\" height=\"486\" />\r\n\r\nTo bring this value proposition to life, we created a comprehensive brand identity system that included the new logotype, trade name signatures, trade dress, product packaging and brand messaging guidelines that serve as the foundation for developing marketing communications and surgical practice enhancement programs to support the market launch of the product in the US and Canada. PULL completed this work in an extreme short 8-week time frame from project kick off to market launch.\r\n\r\nSix months after the product’s introduction, Hydrelle had gained the trust of influential facial aesthetic surgeons and dermatologists who were able to increase incremental consultations with prospect women consumers considering the procedure.\r\n<h3>“PULL did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent Hydrelle product launch. PULL’s contributions to our success were exceptional. More importantly, on a very tight implementation schedule, PULL delivered all the market launch communications materials on-time and on-budget!”</h3>\r\n&nbsp;\r\n\r\nDavid Barella,\r\nSenior Vice President\r\nGlobal Marketing, Coapt Systems, Inc.', 'Case Story: Hydrelle Brand Development', '', 'inherit', 'open', 'open', '', '111-revision-6', '', '', '2013-03-13 19:38:38', '2013-03-13 19:38:38', '', 111, 'http://berchman.net/pullinc/111-revision-6/', 0, 'revision', '', 0),
(3779, 1, '2013-03-15 20:41:32', '2013-03-15 20:41:32', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"http://berchman.net/pullinc/case-studies/bloom/\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"http://berchman.net/pullinc/case-studies/coapt/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Icon Footwear</span></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"http://berchman.net/pullinc/case-studies/haworth/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Haworth</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">CLocal Market</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Kevita</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Soulmate</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Brightformat</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Woodall\'s</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">SpaOjai</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">LaCreme</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Sprigeo</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Jamulife</span></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-16', '', '', '2013-03-15 20:41:32', '2013-03-15 20:41:32', '', 99, 'http://berchman.net/pullinc/99-revision-16/', 0, 'revision', '', 0),
(3780, 1, '2013-03-15 21:08:28', '2013-03-15 21:08:28', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"http://berchman.net/pullinc/case-studies/bloom/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"http://berchman.net/pullinc/case-studies/coapt/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Icon Footwear</span></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"http://berchman.net/pullinc/case-studies/haworth/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Haworth</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">CLocal Market</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Kevita</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Soulmate</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Brightformat</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Woodall\'s</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">SpaOjai</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">LaCreme</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Sprigeo</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Jamulife</span></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-17', '', '', '2013-03-15 21:08:28', '2013-03-15 21:08:28', '', 99, 'http://berchman.net/pullinc/99-revision-17/', 0, 'revision', '', 0),
(3795, 1, '2013-03-15 21:38:34', '2013-03-15 21:38:34', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n<div id=\"home-pull-logo\"><a href=\"/\"><img class=\"alignnone size-full wp-image-3516\" alt=\"PULL Inc. Logo\" src=\"/pullinc/wp-content/uploads/2013/02/pull-ID.png\" width=\"191\" height=\"187\" /></a></div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-21', '', '', '2013-03-15 21:38:34', '2013-03-15 21:38:34', '', 2, 'http://berchman.net/pullinc/2-revision-21/', 0, 'revision', '', 0),
(3796, 1, '2013-03-15 21:41:56', '2013-03-15 21:41:56', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n<div id=\"home-pull-logo\"><a href=\"/\"><img class=\"alignnone size-full wp-image-3516\" alt=\"PULL Inc. Logo\" src=\"/pullinc/wp-content/uploads/2013/02/pull-ID.png\" width=\"191\" height=\"187\" /></a></div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-22', '', '', '2013-03-15 21:41:56', '2013-03-15 21:41:56', '', 2, 'http://berchman.net/pullinc/2-revision-22/', 0, 'revision', '', 0),
(3797, 1, '2013-03-15 21:44:24', '2013-03-15 21:44:24', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n<div id=\"home-pull-logo\"><a href=\"/\"><img class=\"alignnone size-full wp-image-3516\" alt=\"PULL Inc. Logo\" src=\"/pullinc/wp-content/uploads/2013/02/pull-ID.png\" width=\"191\" height=\"187\" /></a></div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-23', '', '', '2013-03-15 21:44:24', '2013-03-15 21:44:24', '', 2, 'http://berchman.net/pullinc/2-revision-23/', 0, 'revision', '', 0),
(3798, 1, '2013-03-15 21:33:11', '2013-03-15 21:33:11', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-20', '', '', '2013-03-15 21:33:11', '2013-03-15 21:33:11', '', 99, 'http://berchman.net/pullinc/99-revision-20/', 0, 'revision', '', 0),
(3802, 1, '2013-03-18 20:15:17', '2013-03-18 20:15:17', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-24', '', '', '2013-03-18 20:15:17', '2013-03-18 20:15:17', '', 99, 'http://berchman.net/pullinc/99-revision-24/', 0, 'revision', '', 0),
(3799, 1, '2013-03-18 19:59:08', '2013-03-18 19:59:08', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n<!-- second row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n<!-- third row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n<!-- fourth row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-21', '', '', '2013-03-18 19:59:08', '2013-03-18 19:59:08', '', 99, 'http://berchman.net/pullinc/99-revision-21/', 0, 'revision', '', 0),
(3800, 1, '2013-03-18 20:02:01', '2013-03-18 20:02:01', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li><!-- second row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li><!-- third row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li><!-- fourth row -->\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-22', '', '', '2013-03-18 20:02:01', '2013-03-18 20:02:01', '', 99, 'http://berchman.net/pullinc/99-revision-22/', 0, 'revision', '', 0),
(3803, 1, '2013-03-18 20:15:36', '2013-03-18 20:15:36', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-25', '', '', '2013-03-18 20:15:36', '2013-03-18 20:15:36', '', 99, 'http://berchman.net/pullinc/99-revision-25/', 0, 'revision', '', 0);
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(3801, 1, '2013-03-18 20:02:33', '2013-03-18 20:02:33', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-23', '', '', '2013-03-18 20:02:33', '2013-03-18 20:02:33', '', 99, 'http://berchman.net/pullinc/99-revision-23/', 0, 'revision', '', 0),
(3804, 1, '2013-03-18 20:31:21', '2013-03-18 20:31:21', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n	<li class=\"thumb\" id=\"jamulife\"><a title=\"Case Study: JamuLife Brand Development\" href=\"/pullinc/case-studies/jamulife/\" class=\"text\">JamuLife:<br />Revealing an ancient secret for health and beauty to US consumers.</a></li>\r\n	<li class=\"thumb\" id=\"iconfootwear\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"/pullinc/case-studies/icon-footwear/\" class=\"text\">Icon:<br />Everyday originality for greater retail presence.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-26', '', '', '2013-03-18 20:31:21', '2013-03-18 20:31:21', '', 99, 'http://berchman.net/pullinc/99-revision-26/', 0, 'revision', '', 0),
(3805, 1, '2013-03-18 20:36:13', '2013-03-18 20:36:13', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n	<li class=\"thumb\" id=\"jamulife\"><a title=\"Case Study: JamuLife Brand Development\" href=\"/pullinc/case-studies/jamulife/\" class=\"text\">JamuLife:<br />Revealing an ancient secret for health and beauty to US consumers.</a></li>\r\n	<li class=\"thumb\" id=\"iconfootwear\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"/pullinc/case-studies/icon-footwear/\" class=\"text\">Icon:<br />Everyday originality for greater retail presence.</a></li>\r\n	<li class=\"thumb\" id=\"hydrelle\"><a title=\"Case Story: Hydrelle Brand Development\" href=\"/pullinc/case-studies/hydrelle/\" class=\"text\">Hydrelle:<br />Nothing feels better than looking fabulous.</a></li>\r\n	<li class=\"thumb\" id=\"haworth\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"/pullinc/case-studies/haworth/\" class=\"text\">Haworth:<br />Building a global office furniture brand through innovative product design.</a></li>\r\n	<li class=\"thumb\" id=\"soulmate\"><a title=\"Case Story: Soulmate Diamond Jewelry Brand Development\" href=\"/pullinc/case-studies/soulmate/\" class=\"text\">Soulmate:<br />Creating a new diamond jewelry brand celebrating life\'s special connections.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-27', '', '', '2013-03-18 20:36:13', '2013-03-18 20:36:13', '', 99, 'http://berchman.net/pullinc/99-revision-27/', 0, 'revision', '', 0),
(3806, 1, '2013-03-18 20:50:19', '2013-03-18 20:50:19', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n	<li class=\"thumb\" id=\"jamulife\"><a title=\"Case Study: JamuLife Brand Development\" href=\"/pullinc/case-studies/jamulife/\" class=\"text\">JamuLife:<br />Revealing an ancient secret for health and beauty to US consumers.</a></li>\r\n	<li class=\"thumb\" id=\"iconfootwear\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"/pullinc/case-studies/icon-footwear/\" class=\"text\">Icon:<br />Everyday originality for greater retail presence.</a></li>\r\n	<li class=\"thumb\" id=\"hydrelle\"><a title=\"Case Story: Hydrelle Brand Development\" href=\"/pullinc/case-studies/hydrelle/\" class=\"text\">Hydrelle:<br />Nothing feels better than looking fabulous.</a></li>\r\n	<li class=\"thumb\" id=\"haworth\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"/pullinc/case-studies/haworth/\" class=\"text\">Haworth:<br />Building a global office furniture brand through innovative product design.</a></li>\r\n	<li class=\"thumb\" id=\"soulmate\"><a title=\"Case Story: Soulmate Diamond Jewelry Brand Development\" href=\"/pullinc/case-studies/soulmate/\" class=\"text\">Soulmate:<br />Creating a new diamond jewelry brand celebrating life\'s special connections.</a></li>\r\n	<li class=\"thumb\" id=\"brightformat\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/brightformat/\" class=\"text\">Brightformat:<br />Creating a new foundation for a bright future.</a></li>\r\n	<li class=\"thumb\" id=\"spaojai\"><a title=\"Case Study: Spa Ojai Product Development\" href=\"/pullinc/case-studies/spaojai/\" class=\"text\">Spa Ojai:<br />Capturing the essence of a world class spa experience.</a></li>\r\n	<li class=\"thumb\" id=\"woodalls\"><a title=\"Case Study: Woodall’s Brand Positioning\" href=\"/pullinc/case-studies/woodalls/\" class=\"text\">Woodalls:<br />Positioning a brand facing the headwinds of a turbulent economy.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-28', '', '', '2013-03-18 20:50:19', '2013-03-18 20:50:19', '', 99, 'http://berchman.net/pullinc/99-revision-28/', 0, 'revision', '', 0),
(3807, 1, '2013-03-18 20:50:39', '2013-03-18 20:50:39', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\r\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\r\n	<li class=\"thumb\" id=\"jamulife\"><a title=\"Case Study: JamuLife Brand Development\" href=\"/pullinc/case-studies/jamulife/\" class=\"text\">JamuLife:<br />Revealing an ancient secret for health and beauty to US consumers.</a></li>\r\n	<li class=\"thumb\" id=\"iconfootwear\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"/pullinc/case-studies/icon-footwear/\" class=\"text\">Icon:<br />Everyday originality for greater retail presence.</a></li>\r\n	<li class=\"thumb\" id=\"hydrelle\"><a title=\"Case Story: Hydrelle Brand Development\" href=\"/pullinc/case-studies/hydrelle/\" class=\"text\">Hydrelle:<br />Nothing feels better than looking fabulous.</a></li>\r\n	<li class=\"thumb\" id=\"haworth\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"/pullinc/case-studies/haworth/\" class=\"text\">Haworth:<br />Building a global office furniture brand through innovative product design.</a></li>\r\n	<li class=\"thumb\" id=\"soulmate\"><a title=\"Case Story: Soulmate Diamond Jewelry Brand Development\" href=\"/pullinc/case-studies/soulmate/\" class=\"text\">Soulmate:<br />Creating a new diamond jewelry brand celebrating life\'s special connections.</a></li>\r\n	<li class=\"thumb\" id=\"brightformat\"><a title=\"Case Study: Brightformat Strategic Brand Development\" href=\"/pullinc/case-studies/brightformat/\" class=\"text\">Brightformat:<br />Creating a new foundation for a bright future.</a></li>\r\n	<li class=\"thumb\" id=\"spaojai\"><a title=\"Case Study: Spa Ojai Product Development\" href=\"/pullinc/case-studies/spaojai/\" class=\"text\">Spa Ojai:<br />Capturing the essence of a world class spa experience.</a></li>\r\n	<li class=\"thumb\" id=\"woodalls\"><a title=\"Case Study: Woodall’s Brand Positioning\" href=\"/pullinc/case-studies/woodalls/\" class=\"text\">Woodalls:<br />Positioning a brand facing the headwinds of a turbulent economy.</a></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-29', '', '', '2013-03-18 20:50:39', '2013-03-18 20:50:39', '', 99, 'http://berchman.net/pullinc/99-revision-29/', 0, 'revision', '', 0),
(3808, 1, '2013-03-13 19:40:29', '2013-03-13 19:40:29', '&nbsp;\r\n\r\nMedical Device / Facial Dermal Filler\r\nHydrelle Market Launch\r\nCoapt Systems Inc.\r\nBrand Strategy /  Brand Development / Communications\r\n<h1><span style=\"color: #b8860b;\">This facial aesthetics marketer creates a new product brand for women consumers in the North American marketplace.</span></h1>\r\n<img class=\"alignnone size-full wp-image-3770\" alt=\"Hydrelle Brand\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelleface31.jpg\" width=\"514\" height=\"216\" />\r\n\r\nCoapt Systems is a global developer and marketer of facial aesthetic products for the plastic surgery and dermatology markets. To grow their business outside of their core products of minimally invasive surgical devices, Coapt licensed a new technology for the facial dermal filler marketplace. PULL was asked to develop a completely new product brand to be marketed under the trade name “Hydrelle”.\r\n\r\nFrom the ground up, PULL developed the strategic brand positioning targeting a younger, more affluent consumer. In conversations with women patients of facial dermal fillers, we learned their frequency of application would increase significantly if the experience was less painful. With that insight we helped the marketing team develop the brand positioning, brand messaging platform and tag line centered around the products most compelling competitive advantage–pain free injection.\r\n\r\n<img class=\"alignnone size-full wp-image-3771\" alt=\"Hydrelle Brand Identity\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrellelogo-vector-white.gif\" width=\"515\" height=\"368\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3772\" alt=\"Hydrelle Literature\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/hydrelle-lit.jpg\" width=\"800\" height=\"541\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3773\" alt=\"Hydrelle-Doc-Brochures\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/Hydrelle-Doc-Brochures.jpg\" width=\"800\" height=\"486\" />\r\n\r\nTo bring this value proposition to life, we created a comprehensive brand identity system that included the new logotype, trade name signatures, trade dress, product packaging and brand messaging guidelines that serve as the foundation for developing marketing communications and surgical practice enhancement programs to support the market launch of the product in the US and Canada. PULL completed this work in an extreme short 8-week time frame from project kick off to market launch.\r\n\r\nSix months after the product’s introduction, Hydrelle had gained the trust of influential facial aesthetic surgeons and dermatologists who were able to increase incremental consultations with prospect women consumers considering the procedure.\r\n<h3>“PULL did an excellent job of guiding our marketing team through the strategic positioning and creative development process for our recent Hydrelle product launch. PULL’s contributions to our success were exceptional. More importantly, on a very tight implementation schedule, PULL delivered all the market launch communications materials on-time and on-budget!”</h3>\r\nDavid Barella,\r\nSenior Vice President\r\nGlobal Marketing, Coapt Systems, Inc.', 'Case Story: Hydrelle Brand Development', '', 'inherit', 'open', 'open', '', '111-revision-7', '', '', '2013-03-13 19:40:29', '2013-03-13 19:40:29', '', 111, 'http://berchman.net/pullinc/111-revision-7/', 0, 'revision', '', 0),
(3809, 1, '2013-03-15 21:44:49', '2013-03-15 21:44:49', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n<div id=\"home-pull-logo\"><a href=\"/\"><img class=\"alignnone size-full wp-image-3516\" alt=\"PULL Inc. Logo\" src=\"/pullinc/wp-content/uploads/2013/02/pull-ID.png\" width=\"191\" height=\"187\" /></a></div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-24', '', '', '2013-03-15 21:44:49', '2013-03-15 21:44:49', '', 2, 'http://berchman.net/pullinc/2-revision-24/', 0, 'revision', '', 0),
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-- --------------------------------------------------------

--
-- Table structure for table `pull_terms`
--

CREATE TABLE `pull_terms` (
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--
-- Dumping data for table `pull_terms`
--

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-- --------------------------------------------------------

--
-- Table structure for table `pull_term_relationships`
--

CREATE TABLE `pull_term_relationships` (
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--
-- Dumping data for table `pull_term_relationships`
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-- --------------------------------------------------------

--
-- Table structure for table `pull_term_taxonomy`
--

CREATE TABLE `pull_term_taxonomy` (
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--
-- Dumping data for table `pull_term_taxonomy`
--

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-- --------------------------------------------------------

--
-- Table structure for table `pull_thesis_terms`
--

CREATE TABLE `pull_thesis_terms` (
  `option_id` bigint(20) NOT NULL,
  `term_id` bigint(20) NOT NULL DEFAULT '0',
  `name` varchar(100) NOT NULL,
  `taxonomy` varchar(32) NOT NULL,
  `title` varchar(256) NOT NULL,
  `description` varchar(256) NOT NULL,
  `keywords` varchar(256) NOT NULL,
  `robots` varchar(100) NOT NULL,
  `headline` varchar(256) NOT NULL,
  `content` longtext NOT NULL
) ENGINE=MyISAM DEFAULT CHARSET=utf8;

-- --------------------------------------------------------

--
-- Table structure for table `pull_usermeta`
--

CREATE TABLE `pull_usermeta` (
  `umeta_id` bigint(20) UNSIGNED NOT NULL,
  `user_id` bigint(20) UNSIGNED NOT NULL DEFAULT '0',
  `meta_key` varchar(255) DEFAULT NULL,
  `meta_value` longtext
) ENGINE=MyISAM DEFAULT CHARSET=utf8;

--
-- Dumping data for table `pull_usermeta`
--

INSERT INTO `pull_usermeta` (`umeta_id`, `user_id`, `meta_key`, `meta_value`) VALUES
(1, 1, 'first_name', ''),
(2, 1, 'last_name', ''),
(3, 1, 'nickname', 'admin-berchman'),
(4, 1, 'description', ''),
(5, 1, 'rich_editing', 'true'),
(6, 1, 'comment_shortcuts', 'false'),
(7, 1, 'admin_color', 'fresh'),
(8, 1, 'use_ssl', '0'),
(9, 1, 'show_admin_bar_front', 'true'),
(10, 1, 'bmn_capabilities', 'a:1:{s:13:\"administrator\";b:1;}'),
(11, 1, 'bmn_user_level', '10'),
(12, 1, 'dismissed_wp_pointers', 'wp330_toolbar,wp330_saving_widgets,wp340_choose_image_from_library,wp340_customize_current_theme_link,wp350_media'),
(13, 1, 'show_welcome_panel', '0'),
(14, 1, 'bmn_dashboard_quick_press_last_post_id', '3'),
(15, 1, 'source_domain', 'berchman.net'),
(16, 1, 'primary_blog', '1'),
(114, 1, 'closedpostboxes_page', 'a:3:{i:0;s:17:\"thesis_image_meta\";i:1;s:22:\"thesis_javascript_meta\";i:2;s:22:\"thesis_multimedia_meta\";}'),
(19, 1, 'bmn_user-settings', 'editor=html&libraryContent=browse&urlbutton=none'),
(20, 1, 'bmn_user-settings-time', '1362427233'),
(112, 1, 'pull_user-settings-time', '1363826529'),
(111, 1, 'pull_user-settings', 'editor=html&libraryContent=browse&urlbutton=none&imgsize=full&ed_size=514'),
(25, 2, 'first_name', ''),
(26, 2, 'last_name', ''),
(27, 2, 'nickname', 'tdawson'),
(28, 2, 'description', ''),
(29, 2, 'rich_editing', 'true'),
(30, 2, 'comment_shortcuts', 'false'),
(31, 2, 'admin_color', 'fresh'),
(32, 2, 'use_ssl', '0'),
(33, 2, 'show_admin_bar_front', 'true'),
(42, 2, 'last_name', 'Dawson'),
(41, 2, 'first_name', 'Thomson'),
(36, 2, 'dismissed_wp_pointers', 'wp330_toolbar,wp330_saving_widgets,wp340_choose_image_from_library,wp340_customize_current_theme_link,wp350_media'),
(37, 2, 'primary_blog', '5'),
(38, 2, 'source_domain', 'pullinc.berchman.net'),
(107, 1, 'pull_capabilities', 'a:1:{s:13:\"administrator\";b:1;}'),
(43, 2, 'nickname', 'tdawson'),
(44, 2, 'description', ''),
(45, 2, 'rich_editing', 'true'),
(46, 2, 'comment_shortcuts', 'false'),
(47, 2, 'admin_color', 'fresh'),
(48, 2, 'use_ssl', '0'),
(49, 2, 'show_admin_bar_front', 'true'),
(50, 2, 'dismissed_bmn_4_pointers', 'wp330_toolbar,wp330_saving_widgets,wp340_choose_image_from_library,wp340_customize_current_theme_link,wp350_media'),
(110, 1, 'metaboxhidden_nivoslider', 'a:1:{i:0;s:7:\"slugdiv\";}'),
(113, 1, 'addthis_nag_username_ignore', 'true'),
(109, 1, 'closedpostboxes_nivoslider', 'a:0:{}'),
(108, 1, 'pull_user_level', '10'),
(103, 1, 'closedpostboxes_dashboard', 'a:2:{i:0;s:18:\"thesis_news_widget\";i:1;s:25:\"dashboard_recent_comments\";}'),
(104, 1, 'metaboxhidden_dashboard', 'a:0:{}'),
(105, 1, 'meta-box-order_dashboard', 'a:4:{s:6:\"normal\";s:89:\"dashboard_right_now,thesis_news_widget,dashboard_recent_comments,dashboard_incoming_links\";s:4:\"side\";s:23:\"dashboard_recent_drafts\";s:7:\"column3\";s:0:\"\";s:7:\"column4\";s:0:\"\";}'),
(106, 1, 'screen_layout_dashboard', '2'),
(115, 1, 'metaboxhidden_page', 'a:4:{i:0;s:10:\"postcustom\";i:1;s:16:\"commentstatusdiv\";i:2;s:7:\"slugdiv\";i:3;s:9:\"authordiv\";}'),
(116, 2, 'pull_capabilities', 'a:1:{s:13:\"administrator\";b:1;}'),
(117, 2, 'pull_user_level', '10'),
(118, 2, 'pull_user-settings', 'hidetb=1&libraryContent=browse&imgsize=full&urlbutton=none&ed_size=603&editor=tinymce'),
(119, 2, 'pull_user-settings-time', '1363025737'),
(120, 1, 'pull_dashboard_quick_press_last_post_id', '3846'),
(121, 2, 'pull_dashboard_quick_press_last_post_id', '3737'),
(122, 1, 'nav_menu_recently_edited', '116'),
(123, 1, 'managenav-menuscolumnshidden', 'a:4:{i:0;s:11:\"link-target\";i:1;s:11:\"css-classes\";i:2;s:3:\"xfn\";i:3;s:11:\"description\";}'),
(124, 1, 'metaboxhidden_nav-menus', 'a:3:{i:0;s:8:\"add-post\";i:1;s:14:\"add-nivoslider\";i:2;s:12:\"add-post_tag\";}'),
(125, 1, 'upload_per_page', '200');

-- --------------------------------------------------------

--
-- Table structure for table `pull_users`
--

CREATE TABLE `pull_users` (
  `ID` bigint(20) UNSIGNED NOT NULL,
  `user_login` varchar(60) NOT NULL DEFAULT '',
  `user_pass` varchar(64) NOT NULL DEFAULT '',
  `user_nicename` varchar(50) NOT NULL DEFAULT '',
  `user_email` varchar(100) NOT NULL DEFAULT '',
  `user_url` varchar(100) NOT NULL DEFAULT '',
  `user_registered` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `user_activation_key` varchar(60) NOT NULL DEFAULT '',
  `user_status` int(11) NOT NULL DEFAULT '0',
  `display_name` varchar(250) NOT NULL DEFAULT '',
  `spam` tinyint(2) NOT NULL DEFAULT '0',
  `deleted` tinyint(2) NOT NULL DEFAULT '0'
) ENGINE=MyISAM DEFAULT CHARSET=utf8;

--
-- Dumping data for table `pull_users`
--

INSERT INTO `pull_users` (`ID`, `user_login`, `user_pass`, `user_nicename`, `user_email`, `user_url`, `user_registered`, `user_activation_key`, `user_status`, `display_name`, `spam`, `deleted`) VALUES
(1, 'admin-berchman', '$P$BLNnp/oXX1Z55QzvHr1H7a8to.gkGm0', 'admin-berchman', 'berchman@berchman.com', '', '2012-12-28 18:31:22', '', 0, 'admin-berchman', 0, 0),
(2, 'tdawson', '$P$BjV9rp8xM4a4Q6QtToXgpCV8xxuMDu1', 'tdawson', 'tdawson@pullinc.com', '', '2013-02-24 05:33:54', '', 0, 'Thomson Dawson', 0, 0);

--
-- Indexes for dumped tables
--

--
-- Indexes for table `bmn_4_ak_twitter`
--
ALTER TABLE `bmn_4_ak_twitter`
  ADD PRIMARY KEY (`id`),
  ADD UNIQUE KEY `tw_id_unique` (`tw_id`);

--
-- Indexes for table `bmn_4_thesis_terms`
--
ALTER TABLE `bmn_4_thesis_terms`
  ADD PRIMARY KEY (`option_id`);

--
-- Indexes for table `bmn_5_ak_twitter`
--
ALTER TABLE `bmn_5_ak_twitter`
  ADD PRIMARY KEY (`id`),
  ADD UNIQUE KEY `tw_id_unique` (`tw_id`);

--
-- Indexes for table `bmn_5_thesis_terms`
--
ALTER TABLE `bmn_5_thesis_terms`
  ADD PRIMARY KEY (`option_id`);

--
-- Indexes for table `bmn_aweber`
--
ALTER TABLE `bmn_aweber`
  ADD PRIMARY KEY (`email`);

--
-- Indexes for table `bmn_blogs`
--
ALTER TABLE `bmn_blogs`
  ADD PRIMARY KEY (`blog_id`),
  ADD KEY `domain` (`domain`(50),`path`(5)),
  ADD KEY `lang_id` (`lang_id`);

--
-- Indexes for table `bmn_blog_versions`
--
ALTER TABLE `bmn_blog_versions`
  ADD PRIMARY KEY (`blog_id`),
  ADD KEY `db_version` (`db_version`);

--
-- Indexes for table `bmn_commentmeta`
--
ALTER TABLE `bmn_commentmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `comment_id` (`comment_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `bmn_comments`
--
ALTER TABLE `bmn_comments`
  ADD PRIMARY KEY (`comment_ID`),
  ADD KEY `comment_post_ID` (`comment_post_ID`),
  ADD KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`),
  ADD KEY `comment_date_gmt` (`comment_date_gmt`),
  ADD KEY `comment_parent` (`comment_parent`),
  ADD KEY `comment_author_email` (`comment_author_email`(10));

--
-- Indexes for table `bmn_links`
--
ALTER TABLE `bmn_links`
  ADD PRIMARY KEY (`link_id`),
  ADD KEY `link_visible` (`link_visible`);

--
-- Indexes for table `bmn_options`
--
ALTER TABLE `bmn_options`
  ADD PRIMARY KEY (`option_id`),
  ADD UNIQUE KEY `option_name` (`option_name`),
  ADD KEY `autoload` (`autoload`);

--
-- Indexes for table `bmn_postmeta`
--
ALTER TABLE `bmn_postmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `post_id` (`post_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `bmn_posts`
--
ALTER TABLE `bmn_posts`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `type_status_date` (`post_type`,`post_status`,`post_date`,`ID`),
  ADD KEY `post_parent` (`post_parent`),
  ADD KEY `post_author` (`post_author`),
  ADD KEY `post_name` (`post_name`(191));

--
-- Indexes for table `bmn_redirection_404`
--
ALTER TABLE `bmn_redirection_404`
  ADD PRIMARY KEY (`id`),
  ADD KEY `created` (`created`),
  ADD KEY `url` (`url`),
  ADD KEY `ip` (`ip`),
  ADD KEY `referrer` (`referrer`);

--
-- Indexes for table `bmn_redirection_groups`
--
ALTER TABLE `bmn_redirection_groups`
  ADD PRIMARY KEY (`id`),
  ADD KEY `module_id` (`module_id`),
  ADD KEY `status` (`status`);

--
-- Indexes for table `bmn_redirection_items`
--
ALTER TABLE `bmn_redirection_items`
  ADD PRIMARY KEY (`id`),
  ADD KEY `url` (`url`(200)),
  ADD KEY `status` (`status`),
  ADD KEY `regex` (`regex`),
  ADD KEY `group_idpos` (`group_id`,`position`),
  ADD KEY `group` (`group_id`);

--
-- Indexes for table `bmn_redirection_logs`
--
ALTER TABLE `bmn_redirection_logs`
  ADD PRIMARY KEY (`id`),
  ADD KEY `created` (`created`),
  ADD KEY `redirection_id` (`redirection_id`),
  ADD KEY `ip` (`ip`),
  ADD KEY `group_id` (`group_id`),
  ADD KEY `module_id` (`module_id`);

--
-- Indexes for table `bmn_redirection_modules`
--
ALTER TABLE `bmn_redirection_modules`
  ADD PRIMARY KEY (`id`),
  ADD KEY `name` (`name`),
  ADD KEY `type` (`type`);

--
-- Indexes for table `bmn_registration_log`
--
ALTER TABLE `bmn_registration_log`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `IP` (`IP`);

--
-- Indexes for table `bmn_semplice_content_blocks`
--
ALTER TABLE `bmn_semplice_content_blocks`
  ADD UNIQUE KEY `id` (`id`);

--
-- Indexes for table `bmn_semplice_revisions`
--
ALTER TABLE `bmn_semplice_revisions`
  ADD PRIMARY KEY (`ID`);

--
-- Indexes for table `bmn_signups`
--
ALTER TABLE `bmn_signups`
  ADD KEY `activation_key` (`activation_key`),
  ADD KEY `domain` (`domain`);

--
-- Indexes for table `bmn_site`
--
ALTER TABLE `bmn_site`
  ADD PRIMARY KEY (`id`),
  ADD KEY `domain` (`domain`,`path`);

--
-- Indexes for table `bmn_sitemeta`
--
ALTER TABLE `bmn_sitemeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `meta_key` (`meta_key`),
  ADD KEY `site_id` (`site_id`);

--
-- Indexes for table `bmn_termmeta`
--
ALTER TABLE `bmn_termmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `term_id` (`term_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `bmn_terms`
--
ALTER TABLE `bmn_terms`
  ADD PRIMARY KEY (`term_id`),
  ADD KEY `name` (`name`(191)),
  ADD KEY `slug` (`slug`(191));

--
-- Indexes for table `bmn_term_relationships`
--
ALTER TABLE `bmn_term_relationships`
  ADD PRIMARY KEY (`object_id`,`term_taxonomy_id`),
  ADD KEY `term_taxonomy_id` (`term_taxonomy_id`);

--
-- Indexes for table `bmn_term_taxonomy`
--
ALTER TABLE `bmn_term_taxonomy`
  ADD PRIMARY KEY (`term_taxonomy_id`),
  ADD UNIQUE KEY `term_id_taxonomy` (`term_id`,`taxonomy`),
  ADD KEY `taxonomy` (`taxonomy`);

--
-- Indexes for table `bmn_usermeta`
--
ALTER TABLE `bmn_usermeta`
  ADD PRIMARY KEY (`umeta_id`),
  ADD KEY `user_id` (`user_id`),
  ADD KEY `meta_key` (`meta_key`(191));

--
-- Indexes for table `bmn_users`
--
ALTER TABLE `bmn_users`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `user_login_key` (`user_login`),
  ADD KEY `user_nicename` (`user_nicename`),
  ADD KEY `user_email` (`user_email`);

--
-- Indexes for table `bmn_yoast_indexable`
--
ALTER TABLE `bmn_yoast_indexable`
  ADD PRIMARY KEY (`id`),
  ADD KEY `object_type_and_sub_type` (`object_type`,`object_sub_type`),
  ADD KEY `permalink_hash` (`permalink_hash`),
  ADD KEY `object_id_and_type` (`object_id`,`object_type`);

--
-- Indexes for table `bmn_yoast_indexable_hierarchy`
--
ALTER TABLE `bmn_yoast_indexable_hierarchy`
  ADD PRIMARY KEY (`indexable_id`,`ancestor_id`),
  ADD KEY `indexable_id` (`indexable_id`),
  ADD KEY `ancestor_id` (`ancestor_id`),
  ADD KEY `depth` (`depth`);

--
-- Indexes for table `bmn_yoast_migrations`
--
ALTER TABLE `bmn_yoast_migrations`
  ADD PRIMARY KEY (`id`),
  ADD UNIQUE KEY `idx_bmn_yoast_migrations_version` (`version`);

--
-- Indexes for table `bmn_yoast_primary_term`
--
ALTER TABLE `bmn_yoast_primary_term`
  ADD PRIMARY KEY (`id`),
  ADD KEY `post_taxonomy` (`post_id`,`taxonomy`),
  ADD KEY `post_term` (`post_id`,`term_id`);

--
-- Indexes for table `bmn_yoast_seo_links`
--
ALTER TABLE `bmn_yoast_seo_links`
  ADD PRIMARY KEY (`id`),
  ADD KEY `link_direction` (`post_id`,`type`);

--
-- Indexes for table `bmn_yoast_seo_meta`
--
ALTER TABLE `bmn_yoast_seo_meta`
  ADD UNIQUE KEY `object_id` (`object_id`);

--
-- Indexes for table `pull_ak_twitter`
--
ALTER TABLE `pull_ak_twitter`
  ADD PRIMARY KEY (`id`),
  ADD UNIQUE KEY `tw_id_unique` (`tw_id`);

--
-- Indexes for table `pull_commentmeta`
--
ALTER TABLE `pull_commentmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `comment_id` (`comment_id`),
  ADD KEY `meta_key` (`meta_key`);

--
-- Indexes for table `pull_comments`
--
ALTER TABLE `pull_comments`
  ADD PRIMARY KEY (`comment_ID`),
  ADD KEY `comment_post_ID` (`comment_post_ID`),
  ADD KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`),
  ADD KEY `comment_date_gmt` (`comment_date_gmt`),
  ADD KEY `comment_parent` (`comment_parent`);

--
-- Indexes for table `pull_links`
--
ALTER TABLE `pull_links`
  ADD PRIMARY KEY (`link_id`),
  ADD KEY `link_visible` (`link_visible`);

--
-- Indexes for table `pull_options`
--
ALTER TABLE `pull_options`
  ADD PRIMARY KEY (`option_id`),
  ADD UNIQUE KEY `option_name` (`option_name`);

--
-- Indexes for table `pull_postmeta`
--
ALTER TABLE `pull_postmeta`
  ADD PRIMARY KEY (`meta_id`),
  ADD KEY `post_id` (`post_id`),
  ADD KEY `meta_key` (`meta_key`);

--
-- Indexes for table `pull_posts`
--
ALTER TABLE `pull_posts`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `post_name` (`post_name`),
  ADD KEY `type_status_date` (`post_type`,`post_status`,`post_date`,`ID`),
  ADD KEY `post_parent` (`post_parent`),
  ADD KEY `post_author` (`post_author`);

--
-- Indexes for table `pull_terms`
--
ALTER TABLE `pull_terms`
  ADD PRIMARY KEY (`term_id`),
  ADD UNIQUE KEY `slug` (`slug`),
  ADD KEY `name` (`name`);

--
-- Indexes for table `pull_term_relationships`
--
ALTER TABLE `pull_term_relationships`
  ADD PRIMARY KEY (`object_id`,`term_taxonomy_id`),
  ADD KEY `term_taxonomy_id` (`term_taxonomy_id`);

--
-- Indexes for table `pull_term_taxonomy`
--
ALTER TABLE `pull_term_taxonomy`
  ADD PRIMARY KEY (`term_taxonomy_id`),
  ADD UNIQUE KEY `term_id_taxonomy` (`term_id`,`taxonomy`),
  ADD KEY `taxonomy` (`taxonomy`);

--
-- Indexes for table `pull_thesis_terms`
--
ALTER TABLE `pull_thesis_terms`
  ADD PRIMARY KEY (`option_id`);

--
-- Indexes for table `pull_usermeta`
--
ALTER TABLE `pull_usermeta`
  ADD PRIMARY KEY (`umeta_id`),
  ADD KEY `user_id` (`user_id`),
  ADD KEY `meta_key` (`meta_key`);

--
-- Indexes for table `pull_users`
--
ALTER TABLE `pull_users`
  ADD PRIMARY KEY (`ID`),
  ADD KEY `user_login_key` (`user_login`),
  ADD KEY `user_nicename` (`user_nicename`);

--
-- AUTO_INCREMENT for dumped tables
--

--
-- AUTO_INCREMENT for table `bmn_4_ak_twitter`
--
ALTER TABLE `bmn_4_ak_twitter`
  MODIFY `id` int(11) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=68;

--
-- AUTO_INCREMENT for table `bmn_4_thesis_terms`
--
ALTER TABLE `bmn_4_thesis_terms`
  MODIFY `option_id` bigint(20) NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_5_ak_twitter`
--
ALTER TABLE `bmn_5_ak_twitter`
  MODIFY `id` int(11) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=68;

--
-- AUTO_INCREMENT for table `bmn_5_thesis_terms`
--
ALTER TABLE `bmn_5_thesis_terms`
  MODIFY `option_id` bigint(20) NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_blogs`
--
ALTER TABLE `bmn_blogs`
  MODIFY `blog_id` bigint(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=6;

--
-- AUTO_INCREMENT for table `bmn_commentmeta`
--
ALTER TABLE `bmn_commentmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=4;

--
-- AUTO_INCREMENT for table `bmn_comments`
--
ALTER TABLE `bmn_comments`
  MODIFY `comment_ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `bmn_links`
--
ALTER TABLE `bmn_links`
  MODIFY `link_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_options`
--
ALTER TABLE `bmn_options`
  MODIFY `option_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=55226;

--
-- AUTO_INCREMENT for table `bmn_postmeta`
--
ALTER TABLE `bmn_postmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=177;

--
-- AUTO_INCREMENT for table `bmn_posts`
--
ALTER TABLE `bmn_posts`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=99;

--
-- AUTO_INCREMENT for table `bmn_redirection_404`
--
ALTER TABLE `bmn_redirection_404`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_redirection_groups`
--
ALTER TABLE `bmn_redirection_groups`
  MODIFY `id` int(11) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `bmn_redirection_items`
--
ALTER TABLE `bmn_redirection_items`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_redirection_logs`
--
ALTER TABLE `bmn_redirection_logs`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_redirection_modules`
--
ALTER TABLE `bmn_redirection_modules`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `bmn_registration_log`
--
ALTER TABLE `bmn_registration_log`
  MODIFY `ID` bigint(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=5;

--
-- AUTO_INCREMENT for table `bmn_semplice_content_blocks`
--
ALTER TABLE `bmn_semplice_content_blocks`
  MODIFY `id` mediumint(9) NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_semplice_revisions`
--
ALTER TABLE `bmn_semplice_revisions`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=10;

--
-- AUTO_INCREMENT for table `bmn_site`
--
ALTER TABLE `bmn_site`
  MODIFY `id` bigint(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=2;

--
-- AUTO_INCREMENT for table `bmn_sitemeta`
--
ALTER TABLE `bmn_sitemeta`
  MODIFY `meta_id` bigint(20) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=968;

--
-- AUTO_INCREMENT for table `bmn_termmeta`
--
ALTER TABLE `bmn_termmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_terms`
--
ALTER TABLE `bmn_terms`
  MODIFY `term_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `bmn_term_taxonomy`
--
ALTER TABLE `bmn_term_taxonomy`
  MODIFY `term_taxonomy_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3;

--
-- AUTO_INCREMENT for table `bmn_usermeta`
--
ALTER TABLE `bmn_usermeta`
  MODIFY `umeta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=131;

--
-- AUTO_INCREMENT for table `bmn_users`
--
ALTER TABLE `bmn_users`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=5;

--
-- AUTO_INCREMENT for table `bmn_yoast_indexable`
--
ALTER TABLE `bmn_yoast_indexable`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=10;

--
-- AUTO_INCREMENT for table `bmn_yoast_migrations`
--
ALTER TABLE `bmn_yoast_migrations`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=14;

--
-- AUTO_INCREMENT for table `bmn_yoast_primary_term`
--
ALTER TABLE `bmn_yoast_primary_term`
  MODIFY `id` int(11) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `bmn_yoast_seo_links`
--
ALTER TABLE `bmn_yoast_seo_links`
  MODIFY `id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `pull_ak_twitter`
--
ALTER TABLE `pull_ak_twitter`
  MODIFY `id` int(11) NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=68;

--
-- AUTO_INCREMENT for table `pull_commentmeta`
--
ALTER TABLE `pull_commentmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=334;

--
-- AUTO_INCREMENT for table `pull_comments`
--
ALTER TABLE `pull_comments`
  MODIFY `comment_ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=168;

--
-- AUTO_INCREMENT for table `pull_links`
--
ALTER TABLE `pull_links`
  MODIFY `link_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `pull_options`
--
ALTER TABLE `pull_options`
  MODIFY `option_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=682;

--
-- AUTO_INCREMENT for table `pull_postmeta`
--
ALTER TABLE `pull_postmeta`
  MODIFY `meta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=2362;

--
-- AUTO_INCREMENT for table `pull_posts`
--
ALTER TABLE `pull_posts`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=3847;

--
-- AUTO_INCREMENT for table `pull_terms`
--
ALTER TABLE `pull_terms`
  MODIFY `term_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=117;

--
-- AUTO_INCREMENT for table `pull_term_taxonomy`
--
ALTER TABLE `pull_term_taxonomy`
  MODIFY `term_taxonomy_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=120;

--
-- AUTO_INCREMENT for table `pull_thesis_terms`
--
ALTER TABLE `pull_thesis_terms`
  MODIFY `option_id` bigint(20) NOT NULL AUTO_INCREMENT;

--
-- AUTO_INCREMENT for table `pull_usermeta`
--
ALTER TABLE `pull_usermeta`
  MODIFY `umeta_id` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=126;

--
-- AUTO_INCREMENT for table `pull_users`
--
ALTER TABLE `pull_users`
  MODIFY `ID` bigint(20) UNSIGNED NOT NULL AUTO_INCREMENT, AUTO_INCREMENT=5;
COMMIT;

