Highly informative and interesting blog. To me, it seems as tho the "green" marketers of consumer products that range from cleaning products to toothpaste (Tom's) are doing a more effective job of incorporating a "green" message into their branding, then, as you point out, the food providers are at incorporating "Health" into their brands. Still some are trying. McDonalds advertising makes it clear to consumers that they now offer "Healthier" food, such as salads, instead of just dead animal flesh. Again, well written and informative blog. Thanks for sharing this statistically valid and informative study.