OK, first it's JC PennEY. E-Y. E-Y! The logo is RIGHT THERE PEOPLE. If you are going to comment, make sure you don't leave yourself open. And no, I don't work for them, or affiliate with them at all. I just hate when people ignore the obvious. Not one person spelled their name right - I guess they were brilliant to go with JCP.com?

Secondly, it's pretty obvious they are rebranding themselves after there jcp.com site, and to better affiliate themselves with that.