Great insights.  What is fascinating, and difficult, in light of these tumulturous times around the world, including the unbelievable and ongoing changes from digital marketing, is to establish a vision and brand identity that will be consistent and keep its integrity going forward.  I think the internet has opened up novel opportunities for those marketers who can balance this brand integrity with the need for constant, innovative creativity, interpreting and communicating the brand message in ways that further engage online customers.