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(3146, 2, '2012-10-05 14:02:11', '2012-10-05 18:02:11', '<img class=\"alignnone size-full wp-image-3156\" title=\"brand strategy \" src=\"/pullinc/wp-content/uploads/2012/10/emporer1.jpg\" alt=\"\" width=\"515\" height=\"225\" />\n<h1><span style=\"color: #808080;\">When startups and emerging companies are at a point in their evolution when a strategic approach to brand development becomes a critical business imperative, often times the whole process will begin and end with a shiny new logo and website– the emperor’s new clothes.</span></h1>\nIt’s understandable that CEOs and their marketing teams place much importance on the visual components of brand development. As important as these elements are in defining and expressing the brand, they’re not the foundation of what defines a successful brand strategy and development initiative. If you’re at the beginning stages of thinking about your brand’s development in a sophisticated manner, and you’d like your efforts to be perceived as more than the emperor’s new clothes, allow me to offer seven ideas on how you can insure your brand development initiatives will set the enduring tone for your bigger, better future.\n\n<strong>Brand strategy is a top down process.</strong>\nExecutive “buy-in” to a branding program is nowhere near enough–executive management must lead the entire branding initiative. This is not only true for startup brands, but established global brands as well. Brand building is about the quality of your presence in the marketplace. Without the whole effort being led by the top executives, the process will be stillborn in the organization and in the marketplace. Rarely are such endeavors delegated to lower level managers who would have full authority to make critical business driven decisions. It’s also not a democratic process. If you have a steering committee structure with lots of opinions to cater to, chances are the whole effort will get watered down, take twice as long to complete, and be half as effective.\n\n<strong>Brand development begins with a clear definition of purpose.</strong>\nEvery company is in business to make a profit. Brand building is about defining the purpose the brand exists beyond moneymaking. An enduring brand stands for something more important and transcends product development and the transactional nature of sales and marketing. Why your brand matters to people is reflected in the stated purpose the brand exists in the first place.\n\n<strong>Brand development is about the art of sacrifice.</strong>\nThe value your brand represents must be positioned in the minds of a target audience with exact precision. I have worked with clients who are afraid to miss any opportunity to sell something.  Brands live in the mind, and the mind has limited capacity to remember a long list of anything. Enduring brands represent a singular, simple idea that is motivating and unquestionably relevant to the target customer. If your brand does not stand for one thing, it will not mean anything to anyone.\n\n<strong>Brand building is about organizational behavior not copywriting.</strong>\nSaying its so won’t make it so. The whole organization must be informed and aligned to the guiding principles of why the brand matters.  How organizations deliver on their promise to customers is more than making snappy taglines, flashy brochures and ad campaigns.  Employees must embrace the mission and values as if it were there own and behave inside and outside the organization accordingly. Brand development is about integrating the “true north” ideal of the brand’s purpose into its every day behavior in the marketplace.\n\n<strong>Brand development is not logo making.</strong>\nSo many early-stage CEOs get caught up in the excitement of logo making. If your brand development initiative starts and stops with a new logo, you have missed the whole point. Logos are important, but they are not the whole of the brand. Behind the symbols that represent the brand’s value must be mission, values and brand voice. Logo making is way down stream in the brand strategy value chain.\n\n<strong>Brand development initiatives should never be completed in-house.</strong>\nI know this may sound self-serving coming from a brand consultant, but doctors don’t operate on themselves and you should never elect to conduct a brand development initiative in house for the same reason. Many early stage companies believe they are saving money, but it’s a penny-wise and pound-foolish decision to tackle a brand development initiative inhouse.  Brand strategy is a highly specialized discipline–far different from advertising or other forms of marketing communication. If saving money is the reason you think you can tackle this alone, think of it this way–what price would you pay to ensure a successful outcome for growing future brand value?\n\n<strong>Brand development initiatives must be measured for success.</strong>\nIt’s not enough to create and implement a brand development program and then hope for the best. Brand development is an on-going process not an event. How your brand is delivering against the success criteria you’ve established at the beginning of the process is critical to long-term success. This requires you gain insights from the marketplace all along the way. Is your brand delivering on the five key equity measures and drivers of brand insistence– awareness, value, accessibility, relevant differentiation and emotional connection?', 'How to insure your brand strategy is more than the emperor’s new clothes.', '', 'publish', 'open', 'open', '', 'how-to-insure-your-brand-strategy-is-more-than-the-emperors-new-clothes', '', '', '2012-10-05 14:02:11', '2012-10-05 18:02:11', '', 0, 'http://www.pullinc.com/?p=3146', 0, 'post', '', 0),
(3158, 2, '2012-10-11 15:59:01', '2012-10-11 19:59:01', '<a href=\"/2012/10/Brand-Workshops.jpg\"><img class=\"alignnone size-full wp-image-3159\" title=\"Brand-Workshops\" src=\"/pullinc/wp-content/uploads/2012/10/Brand-Workshops.jpg\" alt=\"\" width=\"515\" height=\"260\" /></a>\n<h1><span style=\"color: #808080;\">PULL Brand Innovation offers a series of one and two-day, issue-based brand strategy workshops designed to help marketing teams in emerging growth companies gain greater clarity and confidence in their strategic and creative decision making.</span></h1>\n<h2>Our brand strategy workshops are focused on issues of brand positioning, brand architecture and brand storytelling when marketers are inventing new businesses, creating new brands and positioning brands for their next level of growth.<strong> </strong></h2>\n<h3><strong><img class=\"alignnone size-full wp-image-3253\" title=\"2Day-Workshop\" src=\"/pullinc/wp-content/uploads/2012/10/2Day-Workshop.jpg\" alt=\"\" width=\"515\" height=\"274\" /></strong></h3>\n<h3><strong>Two-Day Brand Positiong Workshop</strong></h3>\nThis issue-based workshop enables marketing and brand management teams to come together in a creative environment to align stakeholders around a brand strategy and positioning that defines the brand’s target customer segment, desired brand positioning, brand promise, essence and delivery in the markets the brand will compete.\n\nThere are four key areas of focus workshop participants will gain consensus on to build their strategic roadmap for brand growth and success:\n\n<strong>To whom you market</strong>\nYou can only create successful products or solutions when you know who the most fervent buyers will be. It is critical to understand as much as you can about the core target customer segment to whom the brand is intended to appeal.\n\n<strong>Why they buy</strong>\nGrabbing the largest share of those customers’ wallets requires a complete understanding on what drives the target consumer to products / brands in your space. Defining the context that will give the brand unquestioned relevance to the target consumer against their illuminating needs, motivations, attitudes, and preferences is essential for brand building success.\n\n<strong>What makes your brand highly valued and difficult to substitute</strong>\nTo drive purchase behavior, the brand needs to represent a compelling and highly emotional benefit to the target customer.  This benefit must be relevant, differentiating and believable. How well you position your products/services will determine whether your brand will make it into the hearts and minds of the target customer and dominate their spending patterns.\n\n<strong>How the brand competes</strong>\nYour brand equity or the health of your brand is a culmination of every experience customers have with your brand. These associations, attitudes and perceptions determine whether the brand will have loyal advocates who will be the first to try new products and extensions, or become vocal detractors sharing their views with their online social network.\n\nThis workshop has been designed for brand management teams growing brands with annual sales revenues of $50 million+ or an annual marketing budget of $5 million+.\n\n<strong><a href=\"/2012/10/PULL-Day-Work-Brochure.pdf\" target=\"_blank\"><span style=\"color: #808080;\">Download the Two-Day Positioning Workshop Overview</span></a></strong>\n\n&nbsp;\n<h3><a href=\"/2012/10/srorytelling-graphic1.jpg\"><img class=\"alignnone size-full wp-image-3179\" title=\"Brand Storytelling Workshop\" src=\"/pullinc/wp-content/uploads/2012/10/srorytelling-graphic1.jpg\" alt=\"\" width=\"515\" height=\"325\" /></a><strong>\nThe Brand Storytelling Workshop</strong></h3>\nThis is a one-day-issue-based intensive workshop designed to guide marketing communications decision-makers and their teams to better define and express a compelling brand story that informs and guides the verbal and visual development of brand communications at all touch points.\n\nThe power of brands lies in their unique story. How that story is told verbally and visually is critical to the invention or transformation of an enduring brand. Working from your brand’s current positioning in the marketplace, participants will spend an intensive full day in a strategic and creative jam session building a compelling brand story from these key components:\n\n• Defining the attributes of the key audiences segments your brand story is targeted to and why the story of your brand matters to them.\n\n* Defining the verbal and visual cues that identify your brand archetype and forms the foundation of your brand’s story.\n\n* Defining the personality, tone &amp; manner in which your brand communicates with customers, employees, partners and diverse audiences.\n\n* Defining brand messaging guidelines that distill the essence of your brand story into a framework that supports your marketing communication initiatives.\n\n<a href=\"/2012/10/PULL-Storytelling-Workshop1.pdf\" target=\"_blank\"><span style=\"color: #808080;\"><span style=\"color: #808080;\"><strong>Download the Brand Storytelling Overview</strong></span></span></a>\n\n&nbsp;\n\n<a href=\"/2012/10/Brand-Strategy-Startups.jpg\"><img class=\"alignnone size-full wp-image-3187\" title=\"Brand-Strategy-Startups\" src=\"/pullinc/wp-content/uploads/2012/10/Brand-Strategy-Startups.jpg\" alt=\"\" width=\"515\" height=\"212\" /></a>\n<h3><strong>Creating Bigger Futures</strong></h3>\nStartup and emerging brands face many difficult challenges getting off the ground. For many business teams assessing their priorities, product development and the seed money to grow are their primary concerns. Few are thinking much about the critical importance of brand building.\n\nFor CEOs and marketing decision-makers leading funded startups and emerging companies, brand building needs to be as important to early business success as product development and raising money. Brands represent the foundation of financial equity. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to investors, stakeholders and the marketplace, chances are, the business venture won’t go far. The marketplace is unforgiving.\n\nThis one-day intensive workshop has been designed to help CEOs and their marketing teams in funded startup and emerging companies gain more clarity and confidence in the strategic and creative decisions that effect their influence and success in the marketplace.\n\n<a title=\"Brand Strategy Workshop for Startup Brands\" href=\"/2012/10/PULL-StartupWorkshop.pdf\" target=\"_blank\"><span style=\"color: #808080;\"><strong>Download the Brand Strategy For Startup and Emerging Brands Overview</strong></span></a>\n\n&nbsp;\n<h3><strong>Who attends our strategic workshops?</strong></h3>\nOur strategic brand consulting workshops are attended by CEOs, CMOs, Brand Managers, Marketing Communications Executives, Advertising Agency Partners, Product Development and Sales Management teams. Our clients have included global companies inventing new brands to venture-funded startups building the early foundations of their brand\'s value. We have worked with client teams in diverse product and industry categories including consumer products, business products and services, government agencies, medical device, technology and healthcare. The workshops are facilitated by Senior Brand Strategists with decades of experience in brand marketing, consumer insight, brand management and creative brand development.\n<h3><strong>Workshop Deliverables and Investment</strong></h3>\nAll our workshop programs include a pre assessment of the strategic issues facing the client and appropriate workshop planning, workshop facilitation, and preparation of an Executive Summary that documents the decisions and hypothesis discussed in the workshop session. The Executive Summary is designed as a communications tool to inform and guide future marketing initiaitves and program implementation.\n\n<em>Two-Day Brand Positioning Workshop:  $15,000 USD and travel expenses</em>\n<em>Brand Storytelling Workshop:  $10,000 USD and travel expenses</em>\n<em>Brand Strategy Workshop For Startup and Emerging Brands:  $10,000 USD and travel expenses</em>\n\n<strong>For booking information, <a href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">email Thomson Dawson</a>.</strong>', 'PULL Brand Innovation Strategic Workshops', '', 'publish', 'open', 'open', '', 'pull-brand-innovation-strategic-workshops', '', '', '2012-10-11 15:59:01', '2012-10-11 19:59:01', '', 0, 'http://www.pullinc.com/?p=3158', 0, 'post', '', 1),
(3207, 2, '2012-10-11 19:08:00', '2012-10-11 23:08:00', '<a href=\"/2012/10/positioning-storytelling.jpg\"><img class=\"alignnone size-full wp-image-3208\" title=\"positioning-storytelling\" src=\"/pullinc/wp-content/uploads/2012/10/positioning-storytelling.jpg\" alt=\"\" width=\"515\" height=\"262\" /></a>\n<h1><span style=\"color: #808080;\">Marketing, for all the current complexities delivering the right messages to the right consumers, is really a very simple activity. I’m reminded of a cartoon where two brain surgeons are operating on a guy’s head and one says to the other ”don’t worry it’s not like were doing marketing”. </span></h1>\nAs much as marketing folks like to lament the complexities involved in quantifying ROI for their efforts, marketing will always be centered in the simple premise of creating demand for products and services. Closing the sale and earning advocacy is another matter. Like the old saying goes “you can lead a horse to water “. Within the marketing sub-discipline of brand strategy, development and management, the principle is simpler still – make sure the target consumer’s perceptions are grounded in a singular idea they highly value and can’t easily be obtained from somebody else in the category.\n\nIn any category, scarcity is a valued commodity. If your product or service brand is not highly valued and in abundant supply from a variety of competitors, you better have the lowest price. Of course, in a commoditized world, any price will be perceived as too high. Let that not be your brand.\n\n<strong>Where the magic happens.</strong>\n\nPositioning a brand with exact precision is job one of every marketer.  Job two of every marketer is to connect the core idea of “highly valued and in short supply” to a compelling and transcendent brand story. The point where brand positioning and brand storytelling intersect and overlap is where the real magic happens.\n\nI’m of the opinion most marketing is ignored because the underlying premise of why the brand matters is unfocused and based in competitive functions and features, so storytelling becomes promotional copywriting and ubiquitous ad campaigns. Telling a compelling brand story to the right audience is much more than ad copywriting and attention getting. As I have said in previous posts, it’s always better to create “new value” rather than compete for the value created by others.\n<h2>People have to emotionally connect before they engage with the promise of the brand. This means the brand story must connect and resonate deep within the psyche. Of the thousands of brands introduced into the marketplace each year, only a handful will meet this threshold and grow to become the next generation icons in the culture.</h2>\n<strong>A case in point: Truvia Sweetener.</strong>\n\nIn the very crowded, low involvement category of low and no-calorie, sugar-substitute sweeteners, Cargill’s Truvia brand is the newcomer. Competing against long established brands like Equal, Splenda, Sweet’N Low and NutraSweet, Trvia has been positioned with razor-sharp precision against these competitors.\n\nWhereas competitive brands in the category all tout their functional benefits of low and no calorie, Truvia (made from the stevia plant) is positioned squarely on a deep emotional level–authentically connecting to consumer’s desire for more natural, healthful foods.\n\nThe brand positioning deftly leads the parade of consumer’s growing concerns about where foods, particularly sweeteners, come from and what they are comprised of– enabling the brand to have relevant differentiation from other brands derived from chemical origins. By the way, my doctor calls the other brands the “pink, yellow and blue death”.\n\nThe simple, singular and compelling positioning idea of “real sweetness from good ol’ mother nature” gives the brand its true north and provides the foundational context for expressing the brand’s archetypical story at every consumer touch point. Beginning with the brand name, with its emphasis on “true” and its visually stunning and expressive packaging, Truvia instantly gives the consumer an enduring impression that all is honest and sweet in nature. The brand’s Hero archetype stands for something (honesty and truth) rather than the lack of something (like calories).\n\n<strong>Brands must represent meanings not things.</strong>\n\nWhen brands represent meanings that resonate with the deep psychic connections and imprints consumers have, the brand’s story is told at the soul level. Understanding and leveraging these deeper meanings is about tapping into the universal truths and instincts that form shared values. More importantly, the archetypical story is pre-wired to be “highly valued” because the story echoes meanings that are reminiscent of beloved story patterns within the culture at large.\n\nIconic brands become the repositories of deeper meanings and values. For marketers, the care and feeding of these deeper brand meanings begins with precise positioning and is enhanced by brand storytelling based in familiar archetypes.\n\n<a href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\"><em><strong>Learn about the PULL Brand Strategy Workshop Series</strong></em></a>', 'At the intersection of brand positioning and brand storytelling.', '', 'publish', 'open', 'open', '', 'at-the-intersection-of-brand-positioning-and-brand-storytelling', '', '', '2012-10-11 19:08:00', '2012-10-11 23:08:00', '', 0, 'http://www.pullinc.com/?p=3207', 0, 'post', '', 0),
(3269, 2, '2012-10-24 13:46:04', '2012-10-24 17:46:04', '<img class=\"alignnone size-full wp-image-3270\" title=\"Messy-Brand-Strategy\" src=\"/pullinc/wp-content/uploads/2012/10/Messy-Brand-Strategy.jpg\" alt=\"\" width=\"515\" height=\"369\" />\n<h1><span style=\"color: #808080;\">Marketers are under intense pressure to deliver results for their brands. The intensity in marketer’s attempts to get it right every time is palpable. They don’t get it right every time, and they never will. This is tough for CEOs to accept. To them, this sounds like a lame excuse for not delivering.</span></h1>\nLittle wonder marketers have over-dependence on linear, fixed strategy and proven tactics- making and delivering more and more messages perfectly-right-on-the-money-without-fail-on-time-and-on budget. This is an absurd expectation– in fact, it’s more than that– it’s a danger to innovation and competitive advantage.\n\nWe are living in the new normal of the post-industrial age where the social web has wiped out established barriers to entry in a whole host of business and product categories. It’s certainly made a shambles of the traditional ad agency model. What worked predictably well (advertising) no longer does. Yet marketers still expend tremendous energy (and money) on convincing rather than engaging.\n<h3><strong>Brand strategy is not a path to perfection.  </strong></h3>\nIn this new normal we find ourselves in, brand strategy must be a guiding force to help us learn and re-learn our way forward– brand strategy must be a vision out on the horizon, an ideal stakeholders can shoot for and customers value and appreciate. Brand strategy must be dynamic and fluid, not a fixed stake in the ground.\n\nDeveloping effective brand strategy is not a step-by-step process. Contrary to those who believe the marketplace is linear, neat and predictable– brand building is a risky, messy business.\n\nMarkets change on the mere whim of the next best thing. Product innovations (both latent and blatant) change the whole ball game over night. Seemingly marketers have forgotten the universal truth that change is the only constant.  Change is not a momentary aberration in time; it’s a natural component to the flow of everything.\n\nAdaptability, flexibility and constant re-learning are the necessary and fundamental attributes for brand building in the post industrial, knowledge-based economy. There are no “best-practices” only learning then re-learning.\n<h3><strong>To learn then re-learn.</strong></h3>\nThe trouble with marketing and brand management is most of the time we don’t know what we don’t know. And this is happening against a backdrop of more data than the mind can process. When the organizational focus is always on predictable results, naturally marketers learn and are encouraged to do more of what predictably works. Everything becomes tactics.  But when that learning becomes organizational quicksand… your brand is, well…\"stucked\".\n\nInnovation is a continuous process not an event. All innovation is about learning then re-learning, and so it is with brand innovation. Challenge your assumptions, learn then re-learn.\n<h3><strong>In the pursuit of any goal, most of the time you’ll be off course.</strong></h3>\nLike sailing a boat or flying an airplane, to get to where you’re going, your course is continually being adjusted as you go along. Most of the time you’ll be off course. There are no straight lines when you are dealing with the gravity, wind, current and terrain of an unforgiving marketplace.\n\nTo grow and manage an enduring brand, brand owners must strengthen their capacity to navigate, tack and adapt as the circumstances and conditions shift. This difficult to do on limited resources, but it’s not impossible. Apple understood this well long before it was the richest company on the planet.\n<h3><strong>Admit failure with joy!</strong></h3>\nAdmitting the big idea bombed is difficult for marketing organizations. From my own experience working with hundreds of marketing teams, most marketers would rather pretend they’re smarter than anyone else. It’s tough to admit failure within an ROI obsessed corporate culture when your career prospects are on the line. Failure to admit a wrong turn undermines the benefits of the organization’s learning from the mistake.\n\nIf you sense something wrong in your brand strategy and your marketing tactics, chances are your right.  Take action! If your strategy or tactic isn’t happening, admit the “failure” with joy rather than fear. Quickly press on with your new learning and adapt. Everything that’s awesome at first sucks.\n<h3><strong>Knowing why is better than how.</strong></h3>\nAt the end of the day, marketers have to know the reasons behind why things seem “off-strategy”. Perhaps its because your current brand strategy is “off-strategy”. Maybe this is one of the things you don’t know you don’t know.\n\nIf you can’t determine why something feels off, get outside help if you need it. Seek advise from outside sources (consultants included please). Expand your awareness, go outside your industry, move your thinking upward and outward, gain insight not data, and seek an outside perspective–then listen.\n<h3><strong>Listen more.</strong></h3>\nMarketing is a business of messaging more than listening. I believe it should be the other way around. Listening to customers, trending the category, observing behavior, whatever the method–engagement begins with listening first. When brands take a wrong turn, it’s terribly difficult for some brands to admit it and shift course in plain sight of customers and stakeholders. Just look at RIMM, Sears and Kodak. On the other hand, when brands do listen, all is quickly forgiven. Netflix has emerged from its very public failure stronger than ever.\n<h3><strong>It’s messy clawing your way to the middle.</strong></h3>\nIf you’re brand becomes a middle player, perhaps your organization values learning from what worked (or didn’t) from competitors in the category, and then doing it better. Doing is easier than being. Brand innovation is never about doing more of the same only better.\n\nBrand owners spend so much time defining their “brand essence” and why they matter; yet so much effort turns out to be navel gazing. True north is never revealed through words in PowerPoint deck, but by behavior in the marketplace.\n\nEnduring brands are brilliant at being and consequently they lead markets simply through the evolving quality of their presence. The “quality of their presence” in the marketplace is not perfect nor will it ever be. That’s what makes this branding game so exciting, rewarding and messy too.', 'Developing brand strategy is messy business.', '', 'publish', 'open', 'open', '', 'developing-brand-strategy-is-messy-business', '', '', '2012-10-24 13:46:04', '2012-10-24 17:46:04', '', 0, 'http://www.pullinc.com/?p=3269', 0, 'post', '', 1),
(3290, 2, '2012-11-02 18:30:54', '2012-11-02 22:30:54', '<img class=\"alignnone size-full wp-image-3291\" title=\"Transcendent-Brands\" src=\"/pullinc/wp-content/uploads/2012/11/Transcendent-Brands.jpg\" alt=\"\" width=\"515\" height=\"306\" />\n<h1><span style=\"color: #808080;\">Marketers, at long last, need to stop, step back and adjust their thinking and approach to brand management to deliver what customers expect.  When customers perceive brands as indispensable, they become transcendent brands reaping the rewards of competitive advantage and enduring financial equity for brand owners.</span></h1>\nBeing the owner of a strong enduring, financially valuable brand is what “branding” and brand management should be all about. When it comes down to it however, most marketers place the emphasis of their brand building initiatives on decorative aspects of branding–things like making logos, taglines, imagery, and marketing communications.\n\n<strong>The wrong strategy and the wrong tactics.</strong>\nMost marketers approach branding as a communications problem and spend many millions of dollars crafting messages to build brand awareness. Of course awareness is a critical component in marketing, but awareness of something is not the experience of something.\n\nBuilding awareness is not strategy it’s a tactic. In many cases it’s the wrong strategy and the wrong tactic. It’s the cart before the horse. So much creative energy is placed on creating communications and promotional activities to build awareness that the communication itself becomes a surrogate for real brand experience. Just because your ads are cool, funny, or even memorable does not guarantee customers will engage with a brand in ways that make the brand indispensable to them.\n\nMost media advertising is entertainment. While entertainment value may help build awareness, it does nothing for delivering long-term indispensable experiences customers crave from brands they love and stick with.\n\nSo much branding is nothing more than flavor of the month. This is propagated by marketers throwing their advertising accounts up for review every year or so, seeking new  “creative” ideas to  “freshen” the brand to get their brand name out there in ever more sticky ways. Ad agency business development executives love these pitches. Most of this stuff is temporary rather than transcendent.\n<h2>In our fragmented, media-obsessed culture, creating a transcendent indespensible brand requires a completely different approach to brand creation and management.</h2>\n<strong>Creating a transcendent brand.</strong>\nTranscendent brands focus on customers not communications, on purpose rather than promotion. The biggest ad budget is not a guarantee for creating a transcendent brand.  Transcend brands are always centered in shared values of the user and the provider– where the needs of customers are aligned with the brand’s reason for being.\n\nThe mission of transcendent brands (beyond sales and money-making) is to add new value to customers rather than competing for the value that already exists. All transcendent brands focus on the creative plane rather than the competitive one.\n\nRather than asking what TV shows to sponsor, owners of transcendent brands are continuously asking deeply introspective questions like “do our customers tell us they live better lives as a result of our presence in the marketplace”?  “What makes our brand uniquely capable of delivering value our customers care about”?  “If our brand disappeared, would customers we serve care”?\n\n<strong>Experiences are more transcendent than promises.</strong>\nMarketing is a discipline long on promises and short on experiences.  So much of brand strategy is focused on getting the  “brand promise” right. Because brands represent meanings as well as things, many marketers focus on what they desire their brand to mean to customers. However this is often disconnected from what customers want the brand to mean, or what their brand is even capable of meaning.\n\nThe big difference is customers experiencing what they love now, rather than hoping for what might be. The promise of your brand is worth less to your customers than the experience of your brand.  When your brand delivers an experience customers love, in ways that are aligned with your shared values, customers will celebrate your brand for you in ways no ad campaign ever will.', 'Creating a transcendent brand.', '', 'publish', 'open', 'open', '', 'creating-a-transcendent-brand', '', '', '2012-11-02 18:30:54', '2012-11-02 22:30:54', '', 0, 'http://www.pullinc.com/?p=3290', 0, 'post', '', 0),
(3424, 2, '2012-11-19 14:02:13', '2012-11-19 18:02:13', '<img class=\"alignnone size-full wp-image-3425\" title=\"trust\" src=\"/pullinc/wp-content/uploads/2012/11/trust.jpg\" alt=\"\" width=\"515\" height=\"299\" />\n<h1><span style=\"color: #808080;\">Trust is the most critical component in building and maintaining a strong, emotionally driven and enduring brand. However, in a world of promotion-driven-marketing tactics, many brand owners forget that building trust is the only thing holding the relationship with the customer together.</span></h1>\nMost marketers are in business to create demand and sell more stuff. They are rewarded on their skill and ability to help organizations sell.  For most customers, selling is not a very trustworthy practice. Nobody likes to be sold, but people sure do love to buy. More than ever customers buy from brands they trust. At the beginning of any relationship, trust is the most difficult component to establish.\n\nThere are two kinds of people–those who begin a relationship with little trust which needs to be earned over time, and those who begin with trust freely given, but is forever taken away on the first sign of behavior deemed untrustworthy. Either way trust must be established or there will be no relationship.\n\nRelationships with trusted brands are built and maintained in this same fashion.\n\nPeople naturally will measure, with great care and consideration, how the brand is likely to behave in a given situation depending on the rewards for being trustworthy and the deterrents against untrustworthy behavior.\n<h2>When trust is established at its highest level between a brand and the customer, there is always an emotional “investment” made between the two parties.</h2>\nThis bond is based wholly on the strong emotional connections as a result of the perceived shared values between the brand and the customer. It is never based on functional benefits or feature based ingredients. Trusted brands understand what customers really care about so completely that they become a badge of identification for the relationship.\n\n<strong>The components of trust in building enduring brand value.</strong>\nThe pathway to brand insistence has well-defined components and all are essential for brands to succeed in growing their value to customers and brand owners alike.\n\n<strong><em>Trusted brands do the right things.</em></strong>\nTrusted brands are perceived by customers as having unparalleled competence, efficacy and effectiveness in delivering on its promise. It delivers consistently and contributes value even when it’s not in the moneymaking interests of the brand owner.\n\n<strong><em>Trusted brand enjoy an “us=them” relationship with customers.</em></strong>\nCustomers must perceive and believe that they are one and the same with the brand and the organizational culture behind it.  The degree to which customers have common values, and shared beliefs associated with the brand’s values and behavior will determine the level of sustained trust customers will hold in their hearts and minds.\n\n<strong><em>Trusted brands have empathy.</em></strong>\nCustomers must experience deep emotional feelings of caring, empathy, tolerance, and safety when they are vulnerable in transactions with the brand. Sincere efforts to understand these feelings contribute to high trust levels in any relationship.\n\n<strong><em>Trusted brands never fail customers</em></strong><em>.</em>\nWhen brands act consistently and dependably, trust is strengthened and customer advocacy assured. Trusted brands are stalwart in living up to and delivering the value that matters most to customers.\n\n<strong><em>Trusted brands are transparent.</em></strong><em></em>\nHonesty, integrity, sincerity are the essential attributes that contribute and reinforce customer trust. This involves not only the amount and accuracy of information that is shared with customers, but also how sincerely and appropriately it is communicated.\n\nCustomers will not move forward in building a trusted relationship with a brand to the level or consistency or identity until a brand proves it is able to live up to its part of the bargain. Brands succeed because they earn and deserve, never because brand owners desire or need the business. As I have written here many times, brand can only make the trust bond hold when they connect through shared values. This is the only path toward brand insistence.', 'How brands build trust.', '', 'publish', 'open', 'open', '', 'how-brands-build-trust', '', '', '2012-11-19 14:02:13', '2012-11-19 18:02:13', '', 0, 'http://www.pullinc.com/?p=3424', 0, 'post', '', 1),
(3432, 2, '2012-12-24 14:40:39', '2012-12-24 18:40:39', '<img class=\"alignnone size-full wp-image-3433\" title=\"cathedrals\" src=\"/pullinc/wp-content/uploads/2012/12/cathedrals.jpg\" alt=\"\" width=\"511\" height=\"277\" />\n<h1><span style=\"color: #808080;\">Unlike product brands you can pick off the shelf or take for a test-drive, most professional service organizations sell an intangible–usually a promise to produce a desired future outcome that improves the condition of the customer.</span></h1>\nProfessional services are sold on reputation and trust, and a strong brand establishes these qualities in the minds of prospects. The prospect buys into the promise based on their level of trust with the provider. For this reason, brand building for professional service companies is often more critical to building business value than for product brands.\n\nIn an age where most service brands are price driven commodities, professional service brands have to be positioned in the minds of customers with razor sharp precision. To be effective in creating relevant differentiation for their brand, marketers of professional service brands have to be thinking about building cathedrals in the minds of their target customers, rather than providing bricks (services) to them.\n\nTo build cathedrals in the mind, service brands must focus on un-covering their value to clients and customers beyond the functions of service delivery.  Service offerings, claims of expertise and quality delivery are table stakes in uncovering the real “value” of a service brand. When “services” are in abundant supply, customers need something more than ephemeral claims to make purchase decisions, and more importantly, become loyal advocates of the service brand.\n\nIf you take a close look at the current claims of most professional service brands in any discipline, here’s a list of the most common (and forgettable) claims:\n\n•  We are client focused\n\n• We are global\n\n• We build lasting relationships\n\n• We value trust and integrity\n\n• We are experienced in your industry\n\n• We are results driven\n\n• We provide quality outcomes\n\nNo there’s nothing inherently wrong with these attributes all by themselves, but if you happen to be the CEO prospect seeking a professional services firm, wouldn’t you think she would expect this to be the ante in the deal? These claims are ubiquitous and don’t buy much relevant differentiation for the brand. Yet surprisingly enough, these are the core messages that most professional service brands hang their hats on. In the noise and clutter of the modern marketplace, much more is required to stand out and win\n<h3><strong>Building Cathedrals in the Mind.</strong></h3>\nBecause the business of professional services is based on service delivery and efficiency, it’s difficult for brand owners to elevate their value propositions beyond the table stakes necessary to be in the game. Few are thinking about building cathedrals in the minds of the prospect.\n\nCathedrals are “highly valued outcomes” clients and customers desire that cannot be easily obtained. When your service brand represents a highly valued outcome not in abundant supply, chances are your brand will command a premium position, you will command premium fees, and business development will primarily be centered in responding to inbound inquires, rather than outbound marketing and message delivery.\n\nThere are two types of  “outcomes” clients and customers will commonly desire:\n\n<strong>Blatant Outcomes</strong>\nBasically the customer says, “we need to get this done or something bad will happen”. There is a penalty for not buying, so essentially it’s a no brainier for the prospect– they must buy. Accounting, Law Firms and Pest Control Brands serve these blatant outcomes.\n\n<strong>Latent Outcomes</strong>\nIn this case the customer “doesn’t know what they don’t know”. Needs are unknown and unarticulated until the service brand enlightens the prospect to an outcome that, once revealed, is one that can’t be lived without.  Research Firms, Science and Technology, Advertising Agencies, Architecture and Engineering Firms serve latent outcomes.\n\nIt’s critical to know just what type of cathedral the prospect has in their mind. Is it latent or blatant? In many respects this sets the context or frame of reference for the services brand. Essentially it is the game the brand has chosen to play in. More importantly, having this insight will reveal the level of resonance and relevance the prospect will have for your services.\n\nThe next piece of the puzzle is brand positioning. Here, the challenge is to distinguish between required attributes – the ones that all competitors must have – and the truly unique attributes that only your firm can credibly claim.\n\nAt its most basic level, brand positioning comes down to this:\n<h2>What outcome the brand provides (value proposition), to whom (target customer), better than anyone else (proof).</h2>\nLet’s look at these three essential components in more detail:\n\n<em><strong>The Brand’s Value Proposition</strong></em>\nThis is the “one thing” that your brand will stand for beyond delivering services. This one thing must be highly valued by the target client and not be in abundant supply by competitive brands. This “one thing” usually has absolutely nothing to do with providing functional benefits to clients.\n\n<strong><em>The Target Customer</em></strong>\nFor professional service brands, defining the target customer is more about “fit” than demographics. A good fit between service provider and client to be is usually based in the ability of the prospect to:\n\n• Actively seek a solution to a blatant or latent desired outcome\n\n• Appreciates the “value” of the outcome more than the cash to obtain it.\n\n• Trusts the providers expertise\n\n• Demonstrates a rapport that builds relationships quickl\n\n• Has the financial resources to engage\n\nDefining the target customer is about exclusion not inclusion. To position your brand deftly with precision requires the art of sacrifice. Not everyone will fit.\n\n<em><strong>Proof of Expertise</strong></em>\nFor professional service brands to “own” the one thing that matters to a prospective client requires you prove the claim of expertise. Saying its so, don’t make it so. Of course, the gold standard of proof is found in current clients who have experienced the value and gladly share this experience with their peers and your prospects.  Of course a well-positioned brand can’t do everything exceedingly well. It must be highly specialized- offering deep and narrow expertise providing high value outcomes not possible through generalist competitors. Without substantiated proof, the value proposition will ring hollow.\n\n<strong>For professional service brands to become the one in a million in the minds of prospects and clients, three things need to be in continuous alignment at every touchpoint in the value chain:</strong>\n\n<strong>The brand must resonate.\nThe brand must differentiate.\nThe brand must substantiate.</strong>', 'Building Cathedrals: Brand Positioning for Professional Services Firms', '', 'publish', 'open', 'open', '', 'building-cathedrals-brand-positioning-for-professional-services-firms', '', '', '2012-12-24 14:40:39', '2012-12-24 18:40:39', '', 0, 'http://www.pullinc.com/?p=3432', 0, 'post', '', 0),
(3437, 2, '2012-12-26 18:22:50', '2012-12-26 22:22:50', '<img class=\"alignnone size-full wp-image-3438\" title=\"weightwatchers brand identity\" src=\"/pullinc/wp-content/uploads/2012/12/weightwatchers.jpg\" alt=\"\" width=\"515\" height=\"355\" />\n<h1><span style=\"color: #808080;\">When big brands like WeightWatchers make significant changes to their brand identity in the marketplace, its cause for scrutiny– people don’t like change very much.  This logo may be a fresh new look but who cares?</span></h1>\nOf course, anything said here about brand identity development and design will come across as biased (that’s because it is). Naturally, for us, we like to see big brands set the bar for leadership and innovation in corporate and brand identity design and management. Unfortunately so few big brands meet that high water mark when they undergo a re-brand – Gap, JCPenney, and most recently the UC California system, have all debuted new identities that failed miserably with their audiences upon their release. And now WeightWatchers has it’s turn.\n\n<img class=\"alignnone size-full wp-image-3439\" title=\"weightwatcher-logo change\" src=\"/pullinc/wp-content/uploads/2012/12/weightwatcher-logo.jpg\" alt=\"\" width=\"504\" height=\"279\" />Why do so many big brands (who spend tons of money with the biggest design firms with the best talent) turn out such mediocre, uninspiring work. Believe it– the firm that designed this generic masterpiece is considered the best in the world! Here’s what WeightWatchers shared about the new identity in their press release:\n\n<strong><em>A Fresh New Look</em></strong>\n\n<strong><em></em>As part of the program overhaul and looking forward to the next 50 years, Weight Watchers also gave its brand a new, highly modern visual system that brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss.</strong>\n\n<strong><em>The new visual system has been implemented in digital channels and on the cover of the January/February issue of Weight Watchers magazine. As part of the continuation of a phased approach to transforming the Weight Watchers store experience, which has been implemented in more than 65 percent of company-owned locations in the U.S., the new look will begin appearing at retail in late December.</em></strong>\n\n<strong><em><a title=\"PR Newswire\" href=\"http://s.tt/1vEiN\" target=\"_blank\">From PR Newswire</a></em></strong>\n\n<em></em>Blah, blah, blah. We’re not going to share our aesthetic design opinion here…aesthetics are superficial and taste is usually found in one’s mouth. One could argue exhaustingly about the weight of the chosen font characters being too frumpy and fat, or the cliché aspects of the fading characters (oh I get it “weight loss”, very clever), and even the challenging aspects of readability in various digital marketing communications applications.  We’re confident the brand design consultants offered other approaches and creative explorations. Perhaps some that were even inspiring.\n\nIn our opinion, re-branding is about shifting customer perceptions from one condition to an improved condition. We also believe that the discipline of design is a very effective means to accomplish the shift. This design does nothing to support what this brand means to 1.3 million members: personal EMPOWERMENT.  It’s not about weight loss per se, this brand is about mastering a condition in your life with power and confidence, where before you had little or none.\n<h2>Seems to us, the logo and the brand identity system that goes with it should at least energetically support the idea that ”you can do it!” Where in this generification does this higher ideal express itself?</h2>\n“Modern” style design has nothing to do with the core essence of why this brand matters to people.  Creating a generic logotype will not shift more customer perceptions that this brand owns the idea  “improving your life condition” and only WeightWatchers offer the effective tools to help you get there.\n\nWhether or not you feel the current logo was un-modern or outdated and in need of just being “cool”, at least the former version has a distinguished character and implies a sense of personal power and energy necessary to improve your life’s condition.\n\nWe hope management will (like the aforementioned brands at the top of the piece) re-assess the wisdom of their choice. Afterall, fifty years is a long time.\n\n<strong>What say you?</strong>', 'WeightWatchers: A Fresh New Look?', '', 'publish', 'open', 'open', '', 'weightwatchers-a-fresh-new-look', '', '', '2012-12-26 18:22:50', '2012-12-26 22:22:50', '', 0, 'http://www.pullinc.com/?p=3437', 0, 'post', '', 1);
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(3455, 2, '2013-01-09 15:37:48', '2013-01-09 19:37:48', '<img class=\"alignnone size-full wp-image-3456\" title=\" brand storytelling strategy\" src=\"/pullinc/wp-content/uploads/2013/01/storytelling.jpg\" alt=\"\" width=\"500\" height=\"321\" />\n<h1><span style=\"color: #808080;\">Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, brand conversations were based on interruption, successful brand conversations are now participatory in ever more technology driven channels</span>.</h1>\nStorytelling is at the very heart of how we humans share and connect what we value about our heritage, our communities and ourselves. Brand storytelling is about connecting the outer value the brand provides to the inner values of the customer. There must be a deep affinity between the two or the relationship is just a transaction.\n\nThe foundation for this affinity is built on the shared stories between brands to consumers, customers to brands, and consumers to consumers. Like all relationships, there has to be chemistry. Brands have it or they don’t.  How well these collective stories line up with the experience customers have is what creates “insistence without substitutes” in the minds of customers.\n\n<strong>Brand storytelling is a strategic imperative not a promotional tactic.</strong>\nMany marketers confuse the two. In our brand consulting work, I’ve heard many marketers complain, “We just don’t know what our brand story is about”.  Or worse, “no one seems to get what our brand story is about”. Seemingly ubiquitous marketing obscures the transcendent storyline of what makes brands matter to people.\n\n<img class=\"alignnone size-full wp-image-3457\" title=\"PULL-story-chart\" src=\"/pullinc/wp-content/uploads/2013/01/PULL-story-chart.jpg\" alt=\"\" width=\"515\" height=\"477\" />There are three drivers of brand storytelling strategy– purpose, method and opportunity. These drivers work in parallel with stories customers tell to the tribe and stories brand tell to the tribe. For enlightened brand marketers, storytelling is a powerful means to build enduring connections as we now live in a culture characterized by participation, interaction and dialogue.\n\nBrands must have a storyline anchored in a human purpose rather than a commercial one. Let’s explore how these drivers work from both the brand and the customer perspective:\n\n<strong>Purpose\n</strong>The most basic purpose or reason for brands to tell their story is usually to create or reinforce the brand’s positioning and competitive advantage. For customers, the motivation or purpose to tell brand stories comes from a desire to share ideas and experiences as an aficionado of the brands core purpose. In other words the strategic purpose in the brand story is based in resonance and relevance.\n\n<strong>Method</strong>\nOf course brands have a multitude of methods and media channels to tell their story. The audience now is hyper-fragmented and the method for storytelling is less about media and more about real engagement. Customers too, have more methods available through social media channels to share their brand stories. What this means is the brand’s story is now a shared experience, with both brand and customer contributing to each other in a more real and meaningful manner.\n\n<strong>Opportunity</strong>\nThe opportunity for brands to tell stories are varied and diverse. Storytelling creates awareness to product innovations and important events on one hand, to more difficult issues and public relations disasters on the other. Brands can be proactive or reactive in this regard. For customers, the opportunity for storytelling, by their own initiative, is also driven by good or bad news about a brand experience. Transparency is the order of the day now. Enlightened marketers now realize they must provide the venue for inviting customers to share their experiences and tell their stories.\n\nAll legendary brands have legendary stories told though generations. If you’re a marketer in the process of inventing or transforming your brand’s positioning, brand storytelling will be a critical component to building an enduring connection with those of like mind.\n\n<strong>Your strategy for creating a compelling brand story will be driven by your brand’s purpose, the level of brand engagement, and the ability to leverage events and circumstances around the customer experience.</strong>', 'The Drivers of Brand Storytelling Strategy', '', 'publish', 'open', 'open', '', 'the-drivers-of-brand-storytelling-strategy', '', '', '2013-01-09 15:37:48', '2013-01-09 19:37:48', '', 0, 'http://www.pullinc.com/?p=3455', 0, 'post', '', 0),
(3464, 2, '2013-01-26 19:49:45', '2013-01-26 23:49:45', '<img class=\"alignnone size-full wp-image-3465\" title=\"love-people\" src=\"/pullinc/wp-content/uploads/2013/01/love-people.jpg\" alt=\"\" width=\"515\" height=\"343\" />\n<h1><span style=\"color: #808080;\">If you’re inventing or transforming a brand, somewhere in the process you’ll be working with a Designer or Design Firm who will be tasked with bringing your “brand strategy” to life. Brand design is not decorated brand strategy.</span></h1>\nBrand Design is a highly specialized expertise. I prefer to think of brand design as the equivalent of a musical score around a film.  One’s no good without the other.<strong>  </strong>\n\nBrand Design still struggles to break free from its down stream “implementer” role in strategic brand development. Brand Designers are not typically seated at the strategy table early in the brand development process. Many marketers view brand design as the fun and gooey, superficial decoration part of the brand development process – something next on the to-do list after the research and positioning work is complete, the tagline has been written and now the logo needs a “treatment”.\n<h2>Marketers (and those who cling to big data) are prone to view brand design more narrowly than they should. I would like to suggest the lens be opened to a much broader view of the significance of brand design to marketplace success.</h2>\nFor enlightened, savvy marketers of emerging, next generation brands this is not the case. There have been too many success stories in the marketplace to ignore the fact design is the last great differentiator, and brand design has contributed billions of dollars of market capitalization to those brand owners that “get it”.\n\nOf all the various professional disciplines involved in strategic brand development, brand designers usually make the best brand strategists. Here’s why:\n<h3><strong>Great brands are about ideas and meanings not just products. </strong></h3>\nNo one understands the power of ideas to transform perception and behaviors better than brand designers. Brand designers create the entire emotional relationship customers have with a brand. They are the choreographers of customer experience.  If you want your brand to matter, you’ll have to design the customer experience accordingly at every touch point. It’s not marketing and it’s not decoration, design is the difference between market leaders and market followers.\n<h3><strong>Brand Designers link diverse constituents around the brand.</strong></h3>\nUnderstanding user behavior, cultural trends, ethnography, organizational behavior and brand storytelling, brand designers are fluid in their unique ability to work with and through all of these processes. Like a needle and thread, brand designers stitch together the very fabric of highly values brand experiences. They create engagement across all the required touchpoints in the both the physical and digital worlds. Brand designers are skilled at organizing complex systems that provide function and utility and telling simple stories that connect with people on deep emotional levels.\n<h3><strong>Well designed products + a well design brand = a high margin business.</strong></h3>\nThis is the simple equation for marketplace success. However, you can design a beautiful product and all you will have in the end is a beautiful object. It doesn’t mean you’ll have a successful business.  What’s critical is how well people connect with a compelling idea that grows in their minds–one they will become forever emotionally bonded to. A smart phone is a functional idea, but what enables people to choose their brand of smart phone embodies much more. Unless there is a compelling idea that goes beyond the way it looks, feels, operates, and how well its value is communicated to the right tribe who share the same values behind the idea, it’s just another thing. Ask RIMM.\n<h3><strong>Brand designers think holistically far outside operational silos.</strong></h3>\nBrand designers create the relationship between companies and customers. Brand design is a discipline that integrates the experience of a brand into a single concept. Beginning with how a product operates, feels, how you became aware of it, how you buy it, what you experience when you open the box, what the interaction must be with company leaders, employees and customer service. All of these diverse experiences can be designed to create brand insistence. In effect creating a brand where there are no perceived substitutes.\n<h3><strong>The slush pile of irrelevance.</strong></h3>\nDesign matters. In fact it’s design or die.  Brand owners must focus on the experience of value they bring to customers. Customer’s care about their experience, not your manufacturing and analytics or go-to-market process. These are important, but none of that will matter unless the design of the entire experience is right. It’s the difference between Apple and Dell, BMW and Cadillac, Herman Miller and HON.\n\n<strong>For enlightened and successful marketers in all product and service categories, Brand Design is not an after thought in the process– it is <em>the</em></strong><strong> </strong><strong><em>central thought</em></strong><strong>.</strong>\nBrand designers are strategists not decorators. Their value to your business and the strategic brand development process is the direct thoughtful development and design of every interaction point between the business and the customer. This is stuff you really can’t uncover in focus groups or with online surveys. Functionally, most people can’t tell you why they love their iPhone more than a Blackberry. They just know they do.\n\nAt the end of the day, your business, your brand must matter to people. Design is a powerful and effective tool for creating relevant differentiation, brand innovation and marketing success. Indeed design matters.', 'Why Designers make the best brand strategists.', '', 'publish', 'open', 'open', '', 'why-designers-make-the-best-brand-strategists', '', '', '2013-01-26 19:49:45', '2013-01-26 23:49:45', '', 0, 'http://www.pullinc.com/?p=3464', 0, 'post', '', 8),
(3477, 2, '2013-02-14 16:32:00', '2013-02-14 20:32:00', '<img class=\"alignnone size-full wp-image-3486\" title=\"The right time to position brands.\" alt=\"\" src=\"/pullinc/wp-content/uploads/2013/02/hourglass1.jpg\" width=\"511\" height=\"300\" />\r\n<h2>Brand consultants will eagerly advise about how to position your brand. The key to effective brand positioning is more about “when to “ rather than “how to”. Even if marketers know how, it’s little wonder many don’t recognize the right time to make a shift in strategic direction until it’s too late.</h2>\r\nThe distance from innovation to commodity is getting shorter each day. While one company is betting its future on its latest and greatest product introduction, another company is reinventing the future and making everything else in the category obsolete. The recent retooling and reintroduction of the Blackberry is a dramatic case in point. Poor RIM spending all that time, energy and capital only to produce a lesser version of the very product that is putting them under.\r\n\r\n<strong>Living in an era of hyper change.</strong>\r\nSadly it’s too late for more me-too innovation in an era where the speed of innovation is faster than any one company can keep up with. Kodak, Blockbuster, Sears, Newsweek and a host of other brands who were once the dominant forces of innovation in their category, have become mere shadows of their former glory. Stuck in their culture of success, these organizations institutionalized the original success into an impediment to change and adaptability, while more nimble competitors were changing the game all together.\r\n\r\nTiming is everything– in fact it trumps aggregated knowledge and capability. When mental models within organizations become the status quo and remained fixed, it’s nearly impossible to face any challenge that does not conform to the organization’s current point of view. There was no way Blockbuster could anticipate the game changer known as Netflix. When Blockbuster did finally react, it was far too late. Blockbuster had lots of knowledge and capability–just no foresight.\r\n\r\n<strong>The right time to position or reposition brands is seldom obvious.</strong>\r\nIf you’re in an organization that holds to the adage “if it ain’t broke don’t fix it”, then your brand is already doomed to the slush pile.  In an age of disruptive product innovation and radical differentiation, what got you there, won’t keep you there.  Positioning (or for many organizations re-positioning) your brand is usually an activity done in response to a threat rather than pre-emptive brand strategy of staying one step ahead.\r\n<h2>How you position your brand is less important than when you position your brand.</h2>\r\nEvery brand has a cycle of development, growth and decline. Every brand lives in an ever changing and unforgiving marketplace.  Brands live in a constant cycle of stable states to unstable states. Xerox was in a stable state of success and didn’t see the imminent threat to its business as HP was innovating desktop printers. Apple was in an unstable state of chaos when it completely changed how we buy and listen to music.\r\n\r\nSometimes it’s just not obvious to brand owners where they’re at in the competitive life cycle of their brand. It is in the periods between stability and instability that brand positioning is most possible and necessary. But these in-between periods are subtle. There may not be an obvious threat looming that requires changing horses mid race.  On the other hand, a competitor may have changed the game entirely over night.\r\n\r\nBrand owners must be ever diligent in knowing where their brand fits within the natural competitive cycles.  Having this heightened level of awareness enables brand management to exploit brand strengths and minimize weakness, exploit a competitor’s weakness, leverage unstable states to reinvent the brand, or leverage stable states to block competitor’s threats and remain vital to customers.\r\n\r\nOnce the shift is underway, the big problem building a great brand is getting a complex organization to get behind a simple idea. Successful brands positioned with precision are based in obvious, simple ideas. Because we live in a world of perpetual change, it naturally breeds perpetual novelty. Novelty is more interesting than lasting relevance. Although the timing for shifting brand perceptions is less obvious, the best brand positioning ideas are always obvious.', 'The right time to position brands is seldom obvious.', '', 'publish', 'open', 'open', '', 'the-right-time-to-position-brands-is-seldom-obvious', '', '', '2013-03-04 19:21:25', '2013-03-04 19:21:25', '', 0, 'http://www.pullinc.com/?p=3477', 0, 'post', '', 0),
(3487, 1, '2013-02-24 05:39:56', '2013-02-24 05:39:56', 'Influence by design: discover,explore,learn,assess,imagine, create,express,design,develop,test, optimize,launch and measure! Strategic and creative thinking to support successful business outcomes. Brand Innovation. Our strategic and creative guidance adds to your capabilities, improves your marketing effectiveness, and helps you gain more clarity and confidence in the decisions that impact your marketing success. We contribute our knowledge, market insight, analysis skill, intuition, curiosity and creativity to help you achieve successful business outcomes to these marketing challenges: •  identifying promising product development and market opportunities •  positioning new brands and transforming under-performing brands •  bringing new products to market •  creating an enduring brand platform that guides brand messaging and expression Brand Development and Design. Design that serves people requires empathy, intuition, imagination and idealism. We vividly bring to life the form, structure and expression of your brand’s bigger future. Count on us to elevate the quality of your brand’s presence within these practice areas: naming and verbal identity development corporate and brand visual identity design retail presence / package design branded sales environment design design management consulting Brand Communications To launch new brands into the marketplace, we provide creative direction for brand communications that ignite and inspire your stakeholders and consumers. In traditional and digital…', 'Expertise', '', 'publish', 'open', 'open', '', 'expertise', '', '', '2013-02-28 01:14:15', '2013-02-28 01:14:15', '', 0, 'http://www.pullinc.dev/?p=3487', 2, 'nav_menu_item', '', 0),
(3517, 1, '2013-02-28 01:02:02', '2013-02-28 01:02:02', '', 'Profile', '', 'publish', 'open', 'open', '', 'profile', '', '', '2013-02-28 01:14:15', '2013-02-28 01:14:15', '', 0, 'http://www.pullinc.dev/?p=3517', 1, 'nav_menu_item', '', 0),
(3518, 1, '2008-10-31 15:45:58', '2008-10-31 19:45:58', '<h1><span style=\"color: #f99c05;\">If your company has a brand innovation or product launch challenge that\'s impacting your success in the marketplace, let\'s begin a conversation to learn how we can help you achieve your brand building objectives.</span></h1>\n&nbsp;\n\n&nbsp;\n<h1></h1>\n&nbsp;\n\n<a title=\"PULL Brand Innovation Overview\" href=\"/2008/10/PULL-Profile-2012.pdf\" target=\"_blank\"><img class=\"size-full wp-image-2134 alignleft\" style=\"margin-top: 0px; margin-bottom: 0px;\" title=\"PULL Profile 2012\" src=\"/pullinc/wp-content/uploads/2008/10/PULL.Profile.contact.jpg\" alt=\"\" width=\"200\" height=\"266\" /></a><strong>PULL Brand Innovation</strong>\n<span style=\"color: #808080;\">Influence by Design</span>\n<span style=\"color: #808080;\"> Part of the Dawson+Company Creative Group</span>\n<span style=\"color: #808080;\"> Ojai, California 93023 USA</span>\n<span style=\"color: #000000;\"><strong>Business Inquiries Contact:</strong></span>\n<strong>Thomson Dawson</strong>\n<strong> Managing Partner</strong>\n<strong> Brand Strategist / Chief Creative Officer</strong>\n<strong> Mobile Direct 805 886 5902</strong>\n<a title=\"Contact Thomson Dawson\" href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">tdawson@pullinc.com</a>\n\n&nbsp;\n\n&nbsp;\n<h3>PULL Strategic Alliance Partners</h3>\n<img class=\"size-full wp-image-3300 alignnone\" style=\"margin-top: 20px; margin-bottom: 20px;\" title=\"BlakeProjectlogo\" src=\"/pullinc/wp-content/uploads/2008/10/BlakeProjectlogoFINAL.jpg\" alt=\"\" width=\"200\" height=\"204\" />\nThe Blake Project is a strategic brand consultancy with extensive expertise in brand education, market research and brand licensing. The Blake Project offers proven proprietary tools and methods to help brand owners break through complex marketing and brand licensing challenges. The Blake Project is the publisher of Brand Strategy Insider, a premier blog in the field of brand education, strategy, and licensing. Branding Strategy Insider has 30,000 daily readers and is rated in the top 50 marketing blogs according to Advertising Age.\n\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\n<span style=\"color: #808080;\"><strong> Derrick Daye</strong></span>\n<span style=\"color: #808080;\"><strong> Managing Partner</strong></span>\n<span style=\"color: #808080;\"><strong> Mobile 813 842 2260</strong></span>\n<span style=\"color: #808080;\"><strong><a href=\"mailto:ddaye@theblakeproject.com\">ddaye@theblakeproject.com</a></strong></span>\n<strong> <a title=\"The Blake Project Website\" href=\"http://www.theblakeproject.com\" target=\"_blank\">www.theblakeproject.com</a></strong>\n<strong> <a title=\"Branding Strategy Insider Blog\" href=\"http://www.brandingstrategyinsider.com\" target=\"_blank\">www.brandingstrategyinsider.com</a></strong>\n\n&nbsp;\n\n<strong><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-1183\" title=\"BrandIQlogo-Blue\" src=\"/pullinc/wp-content/uploads/2008/10/BrandIQlogo-Blue.png\" alt=\"\" width=\"181\" height=\"44\" /></span></strong>\n<span style=\"color: #000000;\">BrandIQ is a consumer insights and market research firm with full-service qualitative and quantitative consumer research capabilities. BrandIQ brings real knowledge beyond the numbers that provides brand owners more clarity and peace of mind in the strategic decisions made in innovation and strengthening your brand equity.</span>\n\n<span style=\"color: #808080;\"><strong>Consumer Insight and Research</strong></span>\n<span style=\"color: #808080;\"> 801 Hyperion Ave. Studio 104</span>\n<span style=\"color: #808080;\"> Los Angeles, CA 90027</span>\n<span style=\"color: #808080;\"> v 323 912 1935  f 323 912 1939</span>\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\n<span style=\"color: #808080;\"> <strong> Mike Murphy</strong></span>\n<span style=\"color: #808080;\"> <strong> Founder &amp; CEO</strong></span>\n<span style=\"color: #808080;\"> <strong> <a href=\"mailto:mmurphy@brandiq.biz\" target=\"_blank\">mmurphy@brandiq.biz</a></strong></span>\n<span style=\"color: #808080;\"> <strong> <a href=\"http://www.brandiq.biz\" target=\"_blank\">www.brandiq.biz</a></strong></span>', 'Let PULL Brand Innovation help you create brand building success.', '', 'inherit', 'open', 'open', '', '11-revision', '', '', '2008-10-31 15:45:58', '2008-10-31 19:45:58', '', 11, 'http://www.pullinc.dev/11-revision/', 0, 'revision', '', 0),
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(3496, 1, '2013-02-28 00:28:00', '2013-02-28 00:28:00', '', 'slider__0004_haworth', '', 'inherit', 'open', 'open', '', 'slider__0004_haworth', '', '', '2013-02-28 00:28:00', '2013-02-28 00:28:00', '', 3490, '', 5, 'attachment', 'image/jpeg', 0),
(3497, 1, '2013-02-24 05:18:27', '2013-02-24 05:18:27', 'This is an example page. It\'s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:\n\n<blockquote>Hi there! I\'m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like pi&#241;a coladas. (And gettin\' caught in the rain.)</blockquote>\n\n...or something like this:\n\n<blockquote>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.</blockquote>\n\nAs a new WordPress user, you should go to <a href=\"http://berchman.net/pullinc/wp-admin/\">your dashboard</a> to delete this page and create new pages for your content. Have fun!', 'Sample Page', '', 'inherit', 'open', 'open', '', '2-revision', '', '', '2013-02-24 05:18:27', '2013-02-24 05:18:27', '', 2, 'http://www.pullinc.dev/2-revision/', 0, 'revision', '', 0),
(3498, 1, '2013-03-18 21:08:41', '2013-03-18 21:08:41', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\n<div id=\"home-pull-logo\"><a href=\"/\"><img class=\"alignnone size-full wp-image-3516\" alt=\"PULL Inc. Logo\" src=\"/pullinc/wp-content/uploads/2013/02/pull-ID.png\" width=\"191\" height=\"187\" /></a></div>\n[nivoslider id=\"3490\" randomStart: true]\n<div id=\"blog-home\">\n\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\n<div class=\"wrapper\">\n<h2>From our blog Influence by Design</h2>\nHow to insure your brand strategy is more than the emperor’s new clothes.\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\n\n</div>\n</div>\n<div id=\"workshop-home\">\n\n<a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-autosave', '', '', '2013-03-18 21:08:41', '2013-03-18 21:08:41', '', 2, 'http://www.pullinc.dev/2-autosave/', 0, 'revision', '', 0),
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(3501, 1, '2013-02-28 00:29:51', '2013-02-28 00:29:51', '[nivoslider id=\"3490\"]\r\n\r\nThis is an example page. It\'s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:\r\n<blockquote>Hi there! I\'m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin\' caught in the rain.)</blockquote>\r\n...or something like this:\r\n<blockquote>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.</blockquote>\r\nAs a new WordPress user, you should go to <a href=\"http://berchman.net/pullinc/wp-admin/\">your dashboard</a> to delete this page and create new pages for your content. Have fun!', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-2', '', '', '2013-02-28 00:29:51', '2013-02-28 00:29:51', '', 2, 'http://www.pullinc.dev/2-revision-2/', 0, 'revision', '', 0),
(3502, 1, '2010-02-25 01:40:56', '2010-02-25 05:40:56', '<h1>This is a header with the formatting of H1.</h1>\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<h2>This is a header with the formatting of H2.</h2>\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\n<h3>This is a header with the formatting of H3.</h3>\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<h4>This is a header with the formatting of H4.</h4>\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</h2>\n<h5>This is a header with the formatting of H5.</h5>\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<h6>This is a header with the formatting of H6.</h6>\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\n<strong>Blockquote:</strong>\n<blockquote>This is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</blockquote>\n<strong>Ordered List:</strong>\n<ol>\n	<li>Unordered list item #1</li>\n	<li>Unordered list item #2</li>\n	<li>Unordered list item #3</li>\n</ol>\n<strong>Unordered List:</strong>\n<ul>\n	<li>Unordered list item #1</li>\n	<li>Unordered list item #2</li>\n	<li>Unordered list item #3</li>\n</ul>', 'Sample Typography. This is the title.', '', 'inherit', 'open', 'open', '', '1035-revision', '', '', '2010-02-25 01:40:56', '2010-02-25 05:40:56', '', 1035, 'http://www.pullinc.dev/1035-revision/', 0, 'revision', '', 0),
(3503, 1, '2011-05-06 16:56:46', '2011-05-06 20:56:46', '<h2><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-2455\" title=\"growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth.jpg\" alt=\"\" width=\"515\" height=\"312\" /></span></h2>\n<h2><span style=\"color: #808080;\">Welcome to PULL Brand Innovation.\nWe specialize in what\'s next.</span></h2>\n<h2><span style=\"color: #000000;\">Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</span></h2>\n<h1><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a>\n<a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a>\n<a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></h1>\n<span style=\"color: #000000;\">We’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.</span>\n<h3><span style=\"color: #000000;\">Welcome to our blog Influence by Design.\n</span></h3>\n<span style=\"color: #000000;\">I\'m delighted you\'ve found your way to our blog,<em> \"Influence By Design\"</em>.  In our line of work, trust and confidence are essential in creating successful business outcomes. If you\'re interested in consumer trends, ideas and practices that effect better brand development and management, we think our blog is a great place to get to know us better. We love to share ideas we believe are important and useful to business leaders and marketers who seek insight, knowledge and advice creating competitive advantage in the early stages of brand innovation.\n</span>\n\n<span style=\"color: #000000;\">Of course, you can also learn more about who we are, who we help, and what specific business and marketing challenges we can help you overcome. Within the format of our blog, we showcase a case story illustrating how our clients have created successful outcomes working with us. They are displayed on the upper right of every page of the blog.\n</span>\n\n<span style=\"color: #000000;\">Our purpose here is to start a conversation by presenting ideas on brand innovation that lead the way for you. If you would like to learn more about how PULL can impact successful outcomes when you\'re launching new products and creating new brands, contact me directly. And by all means, participate with us through your comments, which are most welcome and much appreciated. </span>Thanks for visiting PULL Brand Innovation!\n\n<span style=\"color: #000000;\">To your inspired success,</span>\n\nThomson Dawson\nManaging Partner\n\n<img class=\"alignnone size-full wp-image-1135\" title=\"thomson-fullon\" src=\"/pullinc/wp-content/uploads/2009/01/thomson-fullon11-e1268328532991.jpg\" alt=\"\" width=\"169\" height=\"200\" />\n<a href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">if you\'d like to know more about us and how we might help your company, please email me  </a>', 'Strategic and Creative Branding for Emerging Companies', '', 'inherit', 'open', 'open', '', '2339-revision', '', '', '2011-05-06 16:56:46', '2011-05-06 20:56:46', '', 2339, 'http://www.pullinc.dev/2339-revision/', 0, 'revision', '', 0),
(3505, 1, '2009-01-20 16:29:01', '2009-01-20 20:29:01', '<h1><span style=\"color: #f88906;\">Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</span></h1>\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n<h1><span style=\"color: #808080;\"><a href=\"/2009/01/dowhatmatters1.jpg\"><img class=\"alignnone size-full wp-image-3078\" title=\"brand innovation is love\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" alt=\"\" width=\"515\" height=\"183\" /></a></span></h1>\n<h2><span style=\"color: #000000;\"><strong>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</strong></span></h2>\n<span style=\"color: #000000;\">Discovering the best opportunities for your brand to gain competitive advantage.</span>\n\n<span style=\"color: #000000;\">Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</span>\n\n<span style=\"color: #000000;\">Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagment with your brand.</span>\n\n<span style=\"color: #000000;\">Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain. </span>\n\n<span style=\"color: #000000;\">Create an effective brand managemenent discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</span>\n\n<span style=\"color: #000000;\">We serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.</span>\n\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" src=\"/pullinc/wp-content/uploads/2009/01/Brand-Workshops.jpg\" alt=\"\" width=\"515\" height=\"260\" />\n<strong></strong>\n<h3><strong>Brand Consulting Expertise</strong></h3>\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\n\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\n\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\n\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" alt=\"\" width=\"515\" height=\"135\" />\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\n\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\n<h3><a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\n<h2><strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong></h2>', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision', '', '', '2009-01-20 16:29:01', '2009-01-20 20:29:01', '', 180, 'http://www.pullinc.dev/180-revision/', 0, 'revision', '', 0),
(3547, 1, '2013-03-01 23:37:03', '2013-03-01 23:37:03', '<h1><span style=\"color: #f88906;\">Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</span></h1>\r\n<img class=\"alignnone size-full wp-image-3078\" title=\"brand innovation is love\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h2>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h2>\r\n<ul>\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/Brand-Workshops.jpg\" width=\"515\" height=\"260\" />\r\n<strong></strong>\r\n<h3><strong>Brand Consulting Expertise</strong></h3>\r\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\r\n\r\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\r\n\r\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\r\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\r\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\r\n\r\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\r\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\r\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\r\n<h3><a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\r\n<h2><strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong></h2>', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-3', '', '', '2013-03-01 23:37:03', '2013-03-01 23:37:03', '', 180, 'http://www.pullinc.dev/180-revision-3/', 0, 'revision', '', 0),
(3506, 1, '2010-02-22 14:19:01', '2010-02-22 18:19:01', '', 'Blog: PULL Brand Innovation Influence by Design', '', 'inherit', 'open', 'open', '', '956-revision', '', '', '2010-02-22 14:19:01', '2010-02-22 18:19:01', '', 956, 'http://www.pullinc.dev/956-revision/', 0, 'revision', '', 0);
INSERT INTO `pull_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(3507, 1, '2013-02-28 00:43:05', '2013-02-28 00:43:05', 'PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.\r\n\r\n[nivoslider id=\"3490\"]\r\n\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />From our blog Influence by Design\r\n\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\nRead our latest post\r\n\r\n<a href=\"/2013/02/creating_bigger_futures.jpg\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n\r\nLearn more', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-3', '', '', '2013-02-28 00:43:05', '2013-02-28 00:43:05', '', 2, 'http://www.pullinc.dev/2-revision-3/', 0, 'revision', '', 0),
(3591, 1, '2013-03-08 22:36:10', '2013-03-08 22:36:10', '', 'Case Study #11', '', 'inherit', 'open', 'open', '', '3590-revision', '', '', '2013-03-08 22:36:10', '2013-03-08 22:36:10', '', 3590, 'http://pullinc.berchman.net/3590-revision/', 0, 'revision', '', 0),
(3508, 1, '2013-02-28 00:46:23', '2013-02-28 00:46:23', 'PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.\r\n\r\n[nivoslider id=\"3490\"]\r\n\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />From our blog Influence by Design\r\n\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\nRead our latest post\r\n\r\n<a href=\"/2013/02/creating_bigger_futures.jpg\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n\r\nLearn more', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-4', '', '', '2013-02-28 00:46:23', '2013-02-28 00:46:23', '', 2, 'http://www.pullinc.dev/2-revision-4/', 0, 'revision', '', 0),
(3590, 1, '2013-03-08 22:36:47', '2013-03-08 22:36:47', '<img class=\"alignnone size-full wp-image-1483\" title=\"sprigeologo\" alt=\"\" src=\"/pullinc/wp-content/uploads/2010/10/sprigeoID.final_.shadow-2.gif\" width=\"361\" height=\"319\" />\r\n<h1><span style=\"color: #b8860b;\">Bullying has become a dominant issue in many people’s minds–sadly with devastating consequences. With the media coverage in full swing, we worked quietly with a small team of dedicated people whose mission it is to eliminate bullying all together! The tool they have created to accomplish this important mission is Sprigeo!</span> <img class=\"size-full wp-image-1488 alignnone\" title=\"sprigeo poster\" alt=\"\" src=\"/pullinc/wp-content/uploads/2010/10/Sprigeo.bannerlorez1.gif\" width=\"515\" height=\"258\" /></h1>\r\nSprigeo is an online resource tool for middle school kids, their parents and school administrators to report and respond to incidents of bullying all across America. Srigeo is the brainchild of noted author, professor, education consultant and thought leader <a href=\"http://www.middleschoolyears.com/\" target=\"_blank\">Joe Bruzzese.</a> Joe is a leading authority on the middle school years. His consulting firm, Thinking Forward, works with kids, parents, middle school principals and administrators, to make middle school education an enriching experience for everyone. And if you’re a parent of a middle school age kid, you know how challenging those years can be. I remember vividly those delicate years when my own kids where in middle school. Bullying is a behavioral disease in our schools–particularly in middle school.\r\n\r\nWhen it came time to think hard about how best to position and build an identity around this innovative online reporting system, Joe and his team asked PULL for strategic and creative guidance. We were eager to play a role in a project that will really make a difference for people! It all started with a funny name.\r\n\r\n<strong>Sprigeo sure is a funny name.\r\n</strong>Joe and his team originally coined the name “sprigeo”. In the beginning. they were not completely confident about this name and asked our advice. Naturally when you see a perfect solution before you, you don’t question the good fortune of an intriguing and memorable coined name like Sprigeo. A larger organization with the money to spend would have focused-grouped this to death. We advised against wasting time and their money on that kind of research.\r\n\r\nWhat we were most fascinated with was how could we build a compelling meaning into this abstract name that would deeply resonate with the main audience–12 year old kids who would be courageous enough to anonymously report incidents of bullying at their school by using the Srigeo reporting website. The brand’s visual identity and core messaging you see displayed here is the result of our collaboration.\r\n<h1><span style=\"color: #808080;\">Simple, quirky, non-threatening but serious, Sprigeo’s positioning of “be safe” became the mantra for designing the brand identity system. </span></h1>\r\nThe “sprigeo guy” was designed to be an important visual element for creating a safety character kids could relate to in ways that would enhance their belief that Sprigeo is a safe venue looking out for them. And in many cases, Sprigeo would be the only lifeline many kids would have to help them feel safer at school. With our client’s permission, we are delighted to introduce you to Sprigeo, and what we believe will have a profound and positive effect on shifting the behaviors of kids all across America, making school a much safer place for everyone.', 'Case Study: Sprigeo Brand Development', '', 'publish', 'closed', 'closed', '', 'sprigeo', '', '', '2013-03-13 18:08:39', '2013-03-13 18:08:39', '', 99, 'http://pullinc.berchman.net/?page_id=3590', 11, 'page', '', 0),
(3509, 1, '2013-02-28 00:46:37', '2013-02-28 00:46:37', 'PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.\r\n\r\n[nivoslider id=\"3490\"]\r\n\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />From our blog Influence by Design\r\n\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\nRead our latest post\r\n\r\n<a href=\"/2013/02/creating_bigger_futures.jpg\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n\r\nLearn more', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-5', '', '', '2013-02-28 00:46:37', '2013-02-28 00:46:37', '', 2, 'http://www.pullinc.dev/2-revision-5/', 0, 'revision', '', 0),
(3510, 1, '2009-01-18 20:15:47', '2009-01-19 00:15:47', '<h1><span style=\"color: #ff8c00;\">You\'ll be in good company.</span></h1>\n<h1><span style=\"color: #ff8c00;\">We\'ve served emerging brands in diverse industry categories.</span><span style=\"color: #ed9a2f;\"><span style=\"color: #ff8c00;\"> We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</span></span></h1>\n<h1></h1>\n<h1></h1>\n<h3><span style=\"color: #ed9a2f;\"><a href=\"/2009/01/PULL-Case-Studies-onesheet.final_.pdf\" target=\"_blank\">\nDownload Case Studies (pd</a><strong><a href=\"/2009/01/PULL-Case-Studies-onesheet.final_.pdf\" target=\"_blank\">f)\n</a></strong><a title=\"PULL Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work </a>  </span></h3>\n<h4><img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" alt=\"Serving diverse clients\" width=\"515\" height=\"681\" /></h4>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision', '', '', '2009-01-18 20:15:47', '2009-01-19 00:15:47', '', 99, 'http://www.pullinc.dev/99-revision/', 0, 'revision', '', 0),
(3514, 1, '2013-02-28 00:45:17', '2013-02-28 00:45:17', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</h2>\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\n<strong>Blockquote:</strong>\r\n<blockquote>This is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</blockquote>\r\n<strong>Ordered List:</strong>\r\n<ol>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ol>\r\n<strong>Unordered List:</strong>\r\n<ul>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ul>', 'Workshops', '', 'inherit', 'open', 'open', '', '1035-revision-2', '', '', '2013-02-28 00:45:17', '2013-02-28 00:45:17', '', 1035, 'http://www.pullinc.dev/1035-revision-2/', 0, 'revision', '', 0),
(3515, 1, '2013-02-28 00:52:00', '2013-02-28 00:52:00', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</h2>\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\n<strong>Blockquote:</strong>\r\n<blockquote>This is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</blockquote>\r\n<strong>Ordered List:</strong>\r\n<ol>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ol>\r\n<strong>Unordered List:</strong>\r\n<ul>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ul>', 'Workshops', '', 'inherit', 'open', 'open', '', '1035-revision-3', '', '', '2013-02-28 00:52:00', '2013-02-28 00:52:00', '', 1035, 'http://www.pullinc.dev/1035-revision-3/', 0, 'revision', '', 0),
(3585, 1, '2013-02-14 16:32:00', '2013-02-14 20:32:00', '<img class=\"alignnone size-full wp-image-3486\" title=\"The right time to position brands.\" src=\"/pullinc/wp-content/uploads/2013/02/hourglass1.jpg\" alt=\"\" width=\"511\" height=\"300\" />\n<h1><span style=\"color: #808080;\">Brand consultants will eagerly advise about how to position your brand. The key to effective brand positioning is more about “when to “ rather than “how to”. Even if marketers know how, it’s little wonder many don’t recognize the right time to make a shift in strategic direction until it’s too late.</span></h1>\nThe distance from innovation to commodity is getting shorter each day. While one company is betting its future on its latest and greatest product introduction, another company is reinventing the future and making everything else in the category obsolete. The recent retooling and reintroduction of the Blackberry is a dramatic case in point. Poor RIM spending all that time, energy and capital only to produce a lesser version of the very product that is putting them under.\n\n<strong>Living in an era of hyper change.</strong>\nSadly it’s too late for more me-too innovation in an era where the speed of innovation is faster than any one company can keep up with. Kodak, Blockbuster, Sears, Newsweek and a host of other brands who were once the dominant forces of innovation in their category, have become mere shadows of their former glory. Stuck in their culture of success, these organizations institutionalized the original success into an impediment to change and adaptability, while more nimble competitors were changing the game all together.\n\nTiming is everything– in fact it trumps aggregated knowledge and capability. When mental models within organizations become the status quo and remained fixed, it’s nearly impossible to face any challenge that does not conform to the organization’s current point of view. There was no way Blockbuster could anticipate the game changer known as Netflix. When Blockbuster did finally react, it was far too late. Blockbuster had lots of knowledge and capability–just no foresight.\n\n<strong>The right time to position or reposition brands is seldom obvious.</strong>\nIf you’re in an organization that holds to the adage “if it ain’t broke don’t fix it”, then your brand is already doomed to the slush pile.  In an age of disruptive product innovation and radical differentiation, what got you there, won’t keep you there.  Positioning (or for many organizations re-positioning) your brand is usually an activity done in response to a threat rather than pre-emptive brand strategy of staying one step ahead.\n<h2>How you position your brand is less important than when you position your brand.</h2>\nEvery brand has a cycle of development, growth and decline. Every brand lives in an ever changing and unforgiving marketplace.  Brands live in a constant cycle of stable states to unstable states. Xerox was in a stable state of success and didn’t see the imminent threat to its business as HP was innovating desktop printers. Apple was in an unstable state of chaos when it completely changed how we buy and listen to music.\n\nSometimes it’s just not obvious to brand owners where they’re at in the competitive life cycle of their brand. It is in the periods between stability and instability that brand positioning is most possible and necessary. But these in-between periods are subtle. There may not be an obvious threat looming that requires changing horses mid race.  On the other hand, a competitor may have changed the game entirely over night.\n\nBrand owners must be ever diligent in knowing where their brand fits within the natural competitive cycles.  Having this heightened level of awareness enables brand management to exploit brand strengths and minimize weakness, exploit a competitor’s weakness, leverage unstable states to reinvent the brand, or leverage stable states to block competitor’s threats and remain vital to customers.\n\nOnce the shift is underway, the big problem building a great brand is getting a complex organization to get behind a simple idea. Successful brands positioned with precision are based in obvious, simple ideas. Because we live in a world of perpetual change, it naturally breeds perpetual novelty. Novelty is more interesting than lasting relevance. Although the timing for shifting brand perceptions is less obvious, the best brand positioning ideas are always obvious.', 'The right time to position brands is seldom obvious.', '', 'inherit', 'open', 'open', '', '3477-revision', '', '', '2013-02-14 16:32:00', '2013-02-14 20:32:00', '', 3477, 'http://www.pullinc.dev/3477-revision/', 0, 'revision', '', 0),
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(3523, 1, '2013-02-28 00:46:50', '2013-02-28 00:46:50', 'PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.\r\n\r\n[nivoslider id=\"3490\"]\r\n\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />From our blog Influence by Design\r\n\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\nRead our latest post\r\n\r\n<a href=\"/2013/02/creating_bigger_futures.jpg\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n\r\nLearn more', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-6', '', '', '2013-02-28 00:46:50', '2013-02-28 00:46:50', '', 2, 'http://www.pullinc.dev/2-revision-6/', 0, 'revision', '', 0),
(3524, 1, '2013-02-28 01:33:14', '2013-02-28 01:33:14', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-7', '', '', '2013-02-28 01:33:14', '2013-02-28 01:33:14', '', 2, 'http://www.pullinc.dev/2-revision-7/', 0, 'revision', '', 0),
(3525, 1, '2013-02-28 01:35:31', '2013-02-28 01:35:31', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-8', '', '', '2013-02-28 01:35:31', '2013-02-28 01:35:31', '', 2, 'http://www.pullinc.dev/2-revision-8/', 0, 'revision', '', 0),
(3526, 1, '2013-02-28 01:37:43', '2013-02-28 01:37:43', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'new-home', '', 'inherit', 'open', 'open', '', '2-revision-9', '', '', '2013-02-28 01:37:43', '2013-02-28 01:37:43', '', 2, 'http://www.pullinc.dev/2-revision-9/', 0, 'revision', '', 0),
(3527, 1, '2013-02-28 07:00:53', '2013-02-28 07:00:53', '&nbsp;\r\n\r\n<span style=\"color: #808080;\"><strong>Consumer Packaged Goods</strong></span>\r\n<span style=\"color: #808080;\"> <strong>Kevita Probiotic Drinks</strong></span>\r\n<span style=\"color: #808080;\"> <strong>Kevita LLC</strong></span>\r\n<span style=\"color: #808080;\"> <strong>Strategic Brand Positioning and Development</strong></span>\r\n<h1><span style=\"color: #b8860b;\">Bringing new vitality to this up and coming functional beverage brand, we helped KeVita refresh its brand to set the stage for its next level of growth.</span></h1>\r\n<h2><span style=\"color: #808080;\"> <img class=\"alignnone size-full wp-image-2910\" title=\"kevita vertical 2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/11/kevita-vertical-2.jpg\" width=\"515\" height=\"575\" /></span></h2>\r\nKevita is an early stage RTD functional beverage brand offering consumers a delicious and refreshing way to include probiotics into their diet for digestive and immune health. Founded in early 2010, Kevita has experienced some early success with regional distribution, new product introductions and more operational efficiencies.\r\n\r\n<strong>Challenge</strong>\r\nLike most early stage start-ups, not enough attention or resources was invested into brand building. The KeVita brand was struggling to define its value proposition in the functional beverage category and faced entrenched competition from other beverages promising health benefits from their ingredients. The product labeling and shelf presence, although bold and colorful, was generic offering consumers no compelling reason to reach for the brand or retailers to stock it.\r\n\r\nIn the hyper-competitive beverage category, the KeVita brand needed a compelling and distinctive brand positioning and promise that retailers believed would win consumers at shelf. To grow distribution into national grocery chains required a complete assessment to define where the brand could compete and win going forward.\r\n\r\n<img class=\"alignnone size-full wp-image-2691\" title=\"oldkevita\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/11/oldkevita.jpg\" width=\"515\" height=\"325\" />\r\nOld Kevita Packaging and Trademark\r\n\r\n<strong>Brand Innovation</strong>\r\nWorking from the brand team’s current market research, and other insights gathered from in-store product demonstrations, we helped the brand team define the target consumer segment that represented the brand’s best opportunity. These consumers were at the nexus of three important trends driving their engagement with the category: greater awareness of the health benefits associated with probiotics in their diet, the market growth of the natural products and functional health beverage category, and the desire these consumers have for creating life experiences with a “sustainable” sense of health and well-being.\r\n<h3><img class=\"alignnone size-full wp-image-2906\" title=\"Kevita GroupShot2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/11/Kevita-GroupShot2.jpg\" width=\"792\" height=\"494\" /></h3>\r\n<h3>Informed by the learning from qualitative consumer insights we crafted a value proposition and brand positioning around what health-conscious consumers cared about most– to experience radiant vitality!</h3>\r\nTo bring the new brand promise of “delicious vitality” to life at the store shelf, we designed the refreshed brand identity, trademarks, packaging formats and product labeling system to vividly express the essence of refreshing natural flavors, sparkling, living probiotic cultures, and radiant energy expressed with bold and vivid color.\r\n\r\nThe early response from key retailers like Whole Foods has been remarkable. You’ll soon find KeVita in all nine refreshing flavors on the shelf of every Whole Foods Market (and others retailers like them) all across the USA.\r\n<a href=\"/2011/11/12-oz-16-oz-comp.jpg\"><img class=\"alignnone size-full wp-image-2904\" title=\"12 oz 16 oz comp\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/11/12-oz-16-oz-comp.jpg\" width=\"792\" height=\"576\" /></a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;', 'Case Story: Kevita Probiotic Drinks Brand Development', '', 'publish', 'closed', 'closed', '', 'kevita', '', '', '2013-03-13 18:03:09', '2013-03-13 18:03:09', '', 99, 'http://www.pullinc.dev/?page_id=3527', 5, 'page', '', 0),
(3528, 1, '2013-02-28 07:00:05', '2013-02-28 07:00:05', '<h2>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</h2>\n<a title=\"Link It\" href=\"http://www.google.com\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\n<h3>Sed ultricies adipiscing iaculis.</h3>\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\n<ul>\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\n	<li>Sed et diam justo, vel elementum nibh.</li>\n</ul>\n<h4>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</h4>\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\n\n<strong>Sed ultricies adipiscing iaculis.\n</strong>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Kevita', '', 'inherit', 'open', 'open', '', '3527-revision', '', '', '2013-02-28 07:00:05', '2013-02-28 07:00:05', '', 3527, 'http://www.pullinc.dev/3527-revision/', 0, 'revision', '', 0),
(3529, 1, '2013-02-28 07:00:53', '2013-02-28 07:00:53', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Story: Kevita', '', 'inherit', 'open', 'open', '', '3527-revision-2', '', '', '2013-02-28 07:00:53', '2013-02-28 07:00:53', '', 3527, 'http://www.pullinc.dev/3527-revision-2/', 0, 'revision', '', 0),
(3530, 1, '2013-02-28 07:02:37', '2013-02-28 07:02:37', '&nbsp;\r\n\r\nBusiness to Business\r\nDigital Print and Data Management\r\nBrightformat\r\nBrand Positioning, Naming Development and Corporate Identity Design\r\n<h1><span style=\"color: #b8860b;\">After eight years of growth, this digital print and data management company reinvents itself with a new brand positioning and corporate identity as their foundation for a brighter future.</span></h1>\r\n<a href=\"http://www.brightformat.com\"><img class=\"alignnone size-full wp-image-3066\" title=\"brightformat-lead\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/brightformat-lead.jpg\" width=\"515\" height=\"209\" /></a><a href=\"/2012/08/bflogo.jpg\"><img class=\"alignnone size-full wp-image-3067\" title=\"brightformat logo\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bflogo.jpg\" width=\"515\" height=\"186\" /></a>\r\n<a href=\"http://www.brightformat.com/\" target=\"_blank\">Brightformat</a> is a leading digital print and data management services company headquartered in Grand Rapids, Michigan. The eight year old company, originally known as Diversified Data Services, had grown far beyond its original data and mailing services roots to become one of West Michigan’s premier providers of digital printing, wide format printing and direct marketing services.\r\n\r\n<strong>The Challenge</strong>\r\nThe printing industry is a commodity business where customers have abundant choice of providers and most printing companies compete for business solely on price. The company, which had an excellent reputation for customer service, had moved the core of its original mail house services business to new technologies in on-demand printing, large format printing and direct marketing support services.\r\n\r\nCompany executives realized in order to grow to the next level, the business name was no longer relevant and expressive of the type of business the company had become. Executive leadership recognized that a name change and complete shift in the way the company marketed its services was necessary.\r\n\r\n<a href=\"http://www.brightformat.com/\"><img class=\"alignnone size-full wp-image-3069\" title=\"bf-apparal\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bf-apparal.jpg\" width=\"515\" height=\"352\" /></a>\r\n<img class=\"alignnone size-full wp-image-3070\" title=\"bf-web-home\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bf-web-home.jpg\" width=\"515\" height=\"343\" />\r\n\r\n<strong>Brand Innovation</strong>\r\nWorking with the company’s executive management team over a six month period, we facilitated a series of brand strategy and positioning workshops designed to guide the client’s executive and business development team to refocus and recalibrate their value proposition to a discerning customer segment. This target customer segment highly valued the specialized expertise of digital on demand print services, and they represented a customer group at the premium end of the West Michigan market.\r\n\r\nBeyond the functional benefits associated with the specialized expertise their customer’s enjoyed, we learned that this customer segment valued a distinctive level of personalized service expressed through proactive problem solving innovation. The client’s reputation for creativity, innovation and ingenuity coupled with a vibrant, stress free customer experience was the source of differentiation and “oneliness” that enabled the client to build their new brand positioning around the idea of focusing on the customer’s marketing success, rather than simply delivering a print job.\r\n\r\nTo bring this positioning to life, we guided the client’s executive team through a rigorous naming process that mandated the new trade name be highly evocative supporting the client’s innovative approach to collaborating with their customer’s to create marketing success.\r\n\r\nBrightformat was the perfect name to embody the idea of illumination, innovation and vibrant customer experiences. We then designed the new corporate identity system that included a new logotype, symbol, color system and visual design standards for all marketing and communications. Examples of those executions are featured here.\r\n\r\n<a href=\"http://vimeo.com/48003840\"><img class=\"alignleft size-full wp-image-3068\" title=\"Brightformat Video\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/pete-and-mike.jpg\" width=\"250\" height=\"384\" /></a>\r\n\r\n<strong>The Outcome</strong>\r\nCheck out the <a href=\"http://vimeo.com/48003840\" target=\"_blank\">video</a> featuring Brightformat’s executive leadership announcing the name change with humor and grace. Here’s what Pete Houlihan, CEO of Brightformat, had to say about their engagement with PULL:\r\n\r\n<em>“From the very beginning of the workshops with PULL and through the implementation of our name and visual expression, PULL was thoughtful, collaborative, and was clearly committed to our success. Their experience, guidance, and creativity helped guide two very different shareholders toward a result that we simply could not be happier with. They didn’t tell us who we should be or where we should go–they guided us along a path that helped us discover that our direction and purpose had been there all along, we just needed the expertise to help us reveal it.”</em>\r\n\r\n&nbsp;\r\n\r\n<strong>Thank you Brightformat! We wish you great success and brighter days ahead.</strong>', 'Case Study: Brightformat Strategic Brand Development', '', 'publish', 'closed', 'closed', '', 'brightformat', '', '', '2013-03-13 17:50:07', '2013-03-13 17:50:07', '', 99, 'http://www.pullinc.dev/?page_id=3530', 7, 'page', '', 0),
(3531, 1, '2013-02-28 07:02:19', '2013-02-28 07:02:19', '', 'Case Study: Brightformat', '', 'inherit', 'open', 'open', '', '3530-revision', '', '', '2013-02-28 07:02:19', '2013-02-28 07:02:19', '', 3530, 'http://www.pullinc.dev/3530-revision/', 0, 'revision', '', 0),
(3532, 1, '2013-02-28 07:02:37', '2013-02-28 07:02:37', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study: Brightformat', '', 'inherit', 'open', 'open', '', '3530-revision-2', '', '', '2013-02-28 07:02:37', '2013-02-28 07:02:37', '', 3530, 'http://www.pullinc.dev/3530-revision-2/', 0, 'revision', '', 0);
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(3533, 1, '2013-02-28 06:44:24', '2013-02-28 06:44:24', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-10', '', '', '2013-02-28 06:44:24', '2013-02-28 06:44:24', '', 2, 'http://www.pullinc.dev/2-revision-10/', 0, 'revision', '', 0),
(3534, 1, '2013-02-28 07:14:25', '2013-02-28 07:14:25', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-11', '', '', '2013-02-28 07:14:25', '2013-02-28 07:14:25', '', 2, 'http://www.pullinc.dev/2-revision-11/', 0, 'revision', '', 0),
(3535, 1, '2013-02-28 07:15:24', '2013-02-28 07:15:24', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-12', '', '', '2013-02-28 07:15:24', '2013-02-28 07:15:24', '', 2, 'http://www.pullinc.dev/2-revision-12/', 0, 'revision', '', 0),
(3536, 1, '2013-02-28 07:18:37', '2013-02-28 07:18:37', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /><div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-13', '', '', '2013-02-28 07:18:37', '2013-02-28 07:18:37', '', 2, 'http://www.pullinc.dev/2-revision-13/', 0, 'revision', '', 0),
(3538, 1, '2013-03-01 22:25:10', '2013-03-01 22:25:10', '', 'bnr_creating-bigger-futures', '', 'inherit', 'open', 'open', '', 'bnr_creating-bigger-futures', '', '', '2013-03-01 22:25:10', '2013-03-01 22:25:10', '', 0, 'http://www.pullinc.dev/wp-content/uploads/2013/03/bnr_creating-bigger-futures.jpg', 0, 'attachment', 'image/jpeg', 0),
(3537, 1, '2013-02-28 07:24:18', '2013-02-28 07:24:18', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /><div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"http://berchman.net/pullinc/blog-influence-by-design/\">Read our latest post</a>\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /><div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.<a title=\"Workshops\" href=\"http://berchman.net/pullinc/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-14', '', '', '2013-02-28 07:24:18', '2013-02-28 07:24:18', '', 2, 'http://www.pullinc.dev/2-revision-14/', 0, 'revision', '', 0),
(3539, 1, '2013-03-01 22:25:10', '2013-03-01 22:25:10', '', 'bnr_influence-by-design', '', 'inherit', 'open', 'open', '', 'bnr_influence-by-design', '', '', '2013-03-01 22:25:10', '2013-03-01 22:25:10', '', 0, 'http://www.pullinc.dev/wp-content/uploads/2013/03/bnr_influence-by-design.png', 0, 'attachment', 'image/png', 0),
(3540, 2, '2013-03-08 23:39:49', '2013-03-08 23:39:49', '<h2>Welcome to PULL Brand Innovation.\r\nWe specialize in what\'s next.</h2>\r\n<img class=\"alignnone size-full wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947.jpg\" width=\"515\" height=\"312\" />\r\n\r\nOur purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:\r\n<h2><a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">launching a new business\r\ninventing new brands\r\n</a><a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></h2>\r\nOur methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace.\r\n\r\nNothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.', 'Welcome to PULL Brand Innovation', '', 'inherit', 'open', 'open', '', '2339-autosave', '', '', '2013-03-08 23:39:49', '2013-03-08 23:39:49', '', 2339, 'http://www.pullinc.dev/2339-autosave/', 0, 'revision', '', 0),
(3636, 2, '2013-03-08 22:41:20', '2013-03-08 22:41:20', '<h2>Welcome to PULL Brand Innovation.\r\nWe specialize in what\'s next.</h2>\r\n<img class=\"alignnone size-full wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947.jpg\" width=\"515\" height=\"312\" />\r\n<h3>Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</h3>\r\n<ul id=\"profile-navigation\">\r\n	<li><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a></li>\r\n	<li><a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a></li>\r\n	<li><a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></li>\r\n</ul>\r\nWe’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.', 'Profile', '', 'inherit', 'open', 'open', '', '2339-revision-8', '', '', '2013-03-08 22:41:20', '2013-03-08 22:41:20', '', 2339, 'http://pullinc.berchman.net/2339-revision-8/', 0, 'revision', '', 0),
(3606, 1, '2013-03-08 22:39:42', '2013-03-08 22:39:42', '<h2>Welcome to PULL Brand Innovation.\r\nWe specialize in what\'s next.</h2>\r\n<img class=\"alignnone size-full wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947.jpg\" width=\"515\" height=\"312\" />\r\n<h3>Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</h3>\r\n<ul id=\"profile-navigation\">\r\n	<li><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a></li>\r\n	<li><a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a></li>\r\n	<li><a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></li>\r\n</ul>\r\nWe’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.', 'Profile', '', 'inherit', 'open', 'open', '', '2339-revision-7', '', '', '2013-03-08 22:39:42', '2013-03-08 22:39:42', '', 2339, 'http://pullinc.berchman.net/2339-revision-7/', 0, 'revision', '', 0),
(3543, 1, '2013-03-01 22:52:51', '2013-03-01 22:52:51', '<h2><span style=\"font-size: 1.5em;\">Welcome to PULL Brand Innovation.</span></h2>\r\n<h2>We specialize in what\'s next.</h2>\r\n<h2><span style=\"color: #808080;\"><a href=\"/2011/05/growth-e1362178201947.jpg\"><img class=\"alignnone size-full wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947.jpg\" width=\"515\" height=\"312\" /></a></span></h2>\r\n<h2><span style=\"color: #000000;\">Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</span></h2>\r\n<h1><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a>\r\n<a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a>\r\n<a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></h1>\r\n<span style=\"color: #000000;\">We’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.</span>', 'Strategic and Creative Branding for Emerging Companies', '', 'inherit', 'open', 'open', '', '2339-revision-4', '', '', '2013-03-01 22:52:51', '2013-03-01 22:52:51', '', 2339, 'http://www.pullinc.dev/2339-revision-4/', 0, 'revision', '', 0),
(3542, 1, '2013-03-01 22:51:43', '2013-03-01 22:51:43', '<h2></h2>\r\n<h2></h2>\r\n<h2></h2>\r\n<h2></h2>\r\n<h2>Welcome to PULL Brand Innovation.\r\nWe specialize in what\'s next.</h2>\r\n<h2><span style=\"color: #808080;\"><img class=\"alignnone size-medium wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947-300x181.jpg\" width=\"300\" height=\"181\" /></span></h2>\r\n<h2><span style=\"color: #000000;\">Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</span></h2>\r\n<h1><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a>\r\n<a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a>\r\n<a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></h1>\r\n<span style=\"color: #000000;\">We’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.</span>\r\n<h3><span style=\"color: #000000;\">Welcome to our blog Influence by Design.\r\n</span></h3>\r\n<span style=\"color: #000000;\">I\'m delighted you\'ve found your way to our blog,<em> \"Influence By Design\"</em>.  In our line of work, trust and confidence are essential in creating successful business outcomes. If you\'re interested in consumer trends, ideas and practices that effect better brand development and management, we think our blog is a great place to get to know us better. We love to share ideas we believe are important and useful to business leaders and marketers who seek insight, knowledge and advice creating competitive advantage in the early stages of brand innovation.\r\n</span>\r\n\r\n<span style=\"color: #000000;\">Of course, you can also learn more about who we are, who we help, and what specific business and marketing challenges we can help you overcome. Within the format of our blog, we showcase a case story illustrating how our clients have created successful outcomes working with us. They are displayed on the upper right of every page of the blog.\r\n</span>\r\n\r\n<span style=\"color: #000000;\">Our purpose here is to start a conversation by presenting ideas on brand innovation that lead the way for you. If you would like to learn more about how PULL can impact successful outcomes when you\'re launching new products and creating new brands, contact me directly. And by all means, participate with us through your comments, which are most welcome and much appreciated. </span>Thanks for visiting PULL Brand Innovation!\r\n\r\n<span style=\"color: #000000;\">To your inspired success,</span>\r\n\r\nThomson Dawson\r\nManaging Partner\r\n\r\n<img class=\"alignnone size-full wp-image-1135\" title=\"thomson-fullon\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/thomson-fullon11-e1268328532991.jpg\" width=\"169\" height=\"200\" />\r\n<a href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">if you\'d like to know more about us and how we might help your company, please email me  </a>', 'Strategic and Creative Branding for Emerging Companies', '', 'inherit', 'open', 'open', '', '2339-revision-3', '', '', '2013-03-01 22:51:43', '2013-03-01 22:51:43', '', 2339, 'http://www.pullinc.dev/2339-revision-3/', 0, 'revision', '', 0),
(3541, 1, '2013-02-28 00:45:39', '2013-02-28 00:45:39', '<h2><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-2455\" title=\"growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth.jpg\" alt=\"\" width=\"515\" height=\"312\" /></span></h2>\n<h2><span style=\"color: #808080;\">Welcome to PULL Brand Innovation.\nWe specialize in what\'s next.</span></h2>\n<h2><span style=\"color: #000000;\">Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</span></h2>\n<h1><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a>\n<a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a>\n<a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></h1>\n<span style=\"color: #000000;\">We’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.</span>\n<h3><span style=\"color: #000000;\">Welcome to our blog Influence by Design.\n</span></h3>\n<span style=\"color: #000000;\">I\'m delighted you\'ve found your way to our blog,<em> \"Influence By Design\"</em>.  In our line of work, trust and confidence are essential in creating successful business outcomes. If you\'re interested in consumer trends, ideas and practices that effect better brand development and management, we think our blog is a great place to get to know us better. We love to share ideas we believe are important and useful to business leaders and marketers who seek insight, knowledge and advice creating competitive advantage in the early stages of brand innovation.\n</span>\n\n<span style=\"color: #000000;\">Of course, you can also learn more about who we are, who we help, and what specific business and marketing challenges we can help you overcome. Within the format of our blog, we showcase a case story illustrating how our clients have created successful outcomes working with us. They are displayed on the upper right of every page of the blog.\n</span>\n\n<span style=\"color: #000000;\">Our purpose here is to start a conversation by presenting ideas on brand innovation that lead the way for you. If you would like to learn more about how PULL can impact successful outcomes when you\'re launching new products and creating new brands, contact me directly. And by all means, participate with us through your comments, which are most welcome and much appreciated. </span>Thanks for visiting PULL Brand Innovation!\n\n<span style=\"color: #000000;\">To your inspired success,</span>\n\nThomson Dawson\nManaging Partner\n\n<img class=\"alignnone size-full wp-image-1135\" title=\"thomson-fullon\" src=\"/pullinc/wp-content/uploads/2009/01/thomson-fullon11-e1268328532991.jpg\" alt=\"\" width=\"169\" height=\"200\" />\n<a href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">if you\'d like to know more about us and how we might help your company, please email me  </a>', 'Strategic and Creative Branding for Emerging Companies', '', 'inherit', 'open', 'open', '', '2339-revision-2', '', '', '2013-02-28 00:45:39', '2013-02-28 00:45:39', '', 2339, 'http://www.pullinc.dev/2339-revision-2/', 0, 'revision', '', 0),
(3545, 1, '2013-03-21 00:40:22', '2013-03-21 00:40:22', '<h2>Our sole focus is advising business leaders and marketing teams in emerging companies to effectively build the early foundations of competitive advantage and brand success.</h2>\n<h1><span style=\"color: #808080;\"><a href=\"http://www.pullinc.com/wp-content/uploads/2009/01/dowhatmatters1.jpg\"><img class=\"alignnone size-full wp-image-3078\" title=\"brand innovation is love\" alt=\"\" src=\"http://www.pullinc.com/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" /></a></span></h1>\n<span style=\"color: #000000;\">When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</span>\n\n<strong><span style=\"color: #000000;\">Discovering the best opportunities for your brand to gain competitive advantage.</span></strong>\n\n<strong><span style=\"color: #000000;\">Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</span></strong>\n\n<strong><span style=\"color: #000000;\">Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagment with your brand.</span></strong>\n\n<strong><span style=\"color: #000000;\">Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain. </span></strong>\n\n<strong><span style=\"color: #000000;\">Create an effective brand managemenent discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</span></strong>\n\n<span style=\"color: #000000;\">We serve emeging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by seelecting a brand story in the Case Studies section of the site.\n</span>\n\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" alt=\"\" src=\"http://www.pullinc.com/wp-content/uploads/2009/01/Brand-Workshops.jpg\" width=\"515\" height=\"260\" />\n<strong></strong>\n\n<strong>Brand Consulting Expertise</strong>\n\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\n\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\n\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\n\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"http://www.pullinc.com/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\n\n<span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span>\n\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\n\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\n\n<a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a>\n\n<strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong>', 'Brand Innovation Expertise for Emerging Brands', '', 'inherit', 'open', 'open', '', '180-autosave', '', '', '2013-03-21 00:40:22', '2013-03-21 00:40:22', '', 180, 'http://www.pullinc.dev/180-autosave/', 0, 'revision', '', 0),
(3639, 2, '2013-03-08 23:45:05', '2013-03-08 23:45:05', '', 'Brand Consulting', '', 'inherit', 'open', 'open', '', 'whiteboard-2', '', '', '2013-03-08 23:45:05', '2013-03-08 23:45:05', '', 180, 'http://pullinc.berchman.net/wp-content/uploads/sites/5/2009/01/whiteboard.jpg', 0, 'attachment', 'image/jpeg', 0),
(3640, 2, '2013-03-08 23:48:10', '2013-03-08 23:48:10', '', 'whiteboard', '', 'inherit', 'open', 'open', '', 'whiteboard-3', '', '', '2013-03-08 23:48:10', '2013-03-08 23:48:10', '', 180, 'http://pullinc.berchman.net/wp-content/uploads/sites/5/2009/01/whiteboard1.jpg', 0, 'attachment', 'image/jpeg', 0),
(3578, 1, '2013-03-04 18:49:48', '2013-03-04 18:49:48', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img id=\"expertise-image\" title=\"brand innovation is love\" alt=\"Brand Innovation is Love graphic\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n&nbsp;\r\n<h3>Brand Consulting Expertise</h3>\r\nPULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace.\r\n\r\nWe offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.\r\n\r\nAt the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation.\r\n\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\r\n<strong>Learn more about our Brand Strategy Workshops.</strong></a>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3>Brand Development and Design</h3>\r\nPULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:\r\n\r\n<ul>\r\n	<li>Strategic Brand Storytelling and Messaging Development</li>\r\n	<li>Corporate and Brand Visual Identity Design &amp; Development</li>\r\n	<li>Visual Design of Brand Language, Standards and Use Guidelines</li>\r\n	<li>Retail Presence, Product Packaging, Merchandising and Point of Sale</li>\r\n	<li>Internal Stakeholder and Marketing Communications</li>\r\n</ul>\r\n\r\n<a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a>\r\n\r\nFor new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-8', '', '', '2013-03-04 18:49:48', '2013-03-04 18:49:48', '', 180, 'http://www.pullinc.dev/180-revision-8/', 0, 'revision', '', 0),
(3577, 1, '2013-03-01 23:44:17', '2013-03-01 23:44:17', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img id=\"expertise-image\" title=\"brand innovation is love\" alt=\"Brand Innovation is Love graphic\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n&nbsp;\r\n<h3><strong>Brand Consulting Expertise</strong></h3>\r\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\r\n\r\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\r\n\r\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\r\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\r\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\r\n<ul>\r\n	<li>Strategic Brand Storytelling and Messaging Development</li>\r\n	<li>Corporate and Brand Visual Identity Design &amp; Development</li>\r\n	<li>Visual Design of Brand Language, Standards and Use Guidelines</li>\r\n	<li>Retail Presence, Product Packaging, Merchandising and Point of Sale</li>\r\n	<li>Internal Stakeholder and Marketing Communications</li>\r\n</ul>\r\n\r\n<a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a>\r\n\r\nFor new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-7', '', '', '2013-03-01 23:44:17', '2013-03-01 23:44:17', '', 180, 'http://www.pullinc.dev/180-revision-7/', 0, 'revision', '', 0),
(3550, 1, '2013-03-01 23:39:19', '2013-03-01 23:39:19', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img title=\"brand innovation is love\" alt=\"Brand Innovation is Love graphic\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" id=\"expertise-image\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/Brand-Workshops.jpg\" width=\"515\" height=\"260\" />\r\n<strong></strong>\r\n<h3><strong>Brand Consulting Expertise</strong></h3>\r\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\r\n\r\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\r\n\r\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\r\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\r\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\r\n\r\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\r\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\r\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\r\n<h3><a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\r\n<h2><strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong></h2>', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-6', '', '', '2013-03-01 23:39:19', '2013-03-01 23:39:19', '', 180, 'http://www.pullinc.dev/180-revision-6/', 0, 'revision', '', 0);
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(3549, 1, '2013-03-01 23:38:15', '2013-03-01 23:38:15', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img class=\"alignnone size-full wp-image-3078\" title=\"brand innovation is love\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/Brand-Workshops.jpg\" width=\"515\" height=\"260\" />\r\n<strong></strong>\r\n<h3><strong>Brand Consulting Expertise</strong></h3>\r\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\r\n\r\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\r\n\r\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\r\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\r\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\r\n\r\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\r\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\r\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\r\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\r\n<h3><a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\r\n<h2><strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong></h2>', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-5', '', '', '2013-03-01 23:38:15', '2013-03-01 23:38:15', '', 180, 'http://www.pullinc.dev/180-revision-5/', 0, 'revision', '', 0),
(3546, 1, '2013-02-28 00:46:01', '2013-02-28 00:46:01', '<h1><span style=\"color: #f88906;\">Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</span></h1>\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n&nbsp;\n<h1><span style=\"color: #808080;\"><a href=\"/2009/01/dowhatmatters1.jpg\"><img class=\"alignnone size-full wp-image-3078\" title=\"brand innovation is love\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" alt=\"\" width=\"515\" height=\"183\" /></a></span></h1>\n<h2><span style=\"color: #000000;\"><strong>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</strong></span></h2>\n<span style=\"color: #000000;\">Discovering the best opportunities for your brand to gain competitive advantage.</span>\n\n<span style=\"color: #000000;\">Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</span>\n\n<span style=\"color: #000000;\">Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagment with your brand.</span>\n\n<span style=\"color: #000000;\">Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain. </span>\n\n<span style=\"color: #000000;\">Create an effective brand managemenent discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</span>\n\n<span style=\"color: #000000;\">We serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.</span>\n\n<img class=\"alignnone size-full wp-image-3260\" title=\"PULL Brand Strategy Workshops \" src=\"/pullinc/wp-content/uploads/2009/01/Brand-Workshops.jpg\" alt=\"\" width=\"515\" height=\"260\" />\n<strong></strong>\n<h3><strong>Brand Consulting Expertise</strong></h3>\n<span style=\"color: #000000;\">PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace. </span>\n\n<span style=\"color: #000000;\">We offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.</span>\n\n<span style=\"color: #808080;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\">At the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation</span>.\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\">\n<strong>Learn more about our Brand Strategy Workshops.</strong></a></span></span>\n\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" alt=\"\" width=\"515\" height=\"135\" />\n<h3><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong>Brand Development and Design</strong></span></span></h3>\n<span style=\"color: #000000;\">PULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:</span>\n\n<strong><span style=\"color: #000000;\">Strategic Brand Storytelling and Messaging Development</span></strong>\n<strong><span style=\"color: #000000;\"> Corporate and Brand Visual Identity Design &amp; Development</span></strong>\n<strong><span style=\"color: #000000;\"> Visual Design of Brand Language, Standards and Use Guidelines</span></strong>\n<strong><span style=\"color: #000000;\"> Retail Presence, Product Packaging, Merchandising and Point of Sale</span></strong>\n<strong><span style=\"color: #000000;\"> Internal Stakeholder and Marketing Communications</span></strong>\n<h3><a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\n<h2><strong>For new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.</strong></h2>', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-2', '', '', '2013-02-28 00:46:01', '2013-02-28 00:46:01', '', 180, 'http://www.pullinc.dev/180-revision-2/', 0, 'revision', '', 0),
(3551, 1, '2013-03-18 20:50:15', '2013-03-18 20:50:15', '<h2>You\'ll be in good company.</h2>\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\n<ul id=\"case-study-grid\">\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\n	<li class=\"thumb\" id=\"sprigeo\"><a title=\"Case Study: Sprigeo Brand Development\" href=\"/pullinc/case-studies/sprigeo/\" class=\"text\">Sprigeo:<br />Building a brand to stop bullying in school.</a></li>\n	<li class=\"thumb\" id=\"kevita\"><a title=\"Case Study: Kevita Probiotic Drinks Brand Development\" href=\"/pullinc/case-studies/kevita/\" class=\"text\">Kevita:<br />Refreshing a functional beverage brand for its next level of growth.</a></li>\n	<li class=\"thumb\" id=\"jamulife\"><a title=\"Case Study: JamuLife Brand Development\" href=\"/pullinc/case-studies/jamulife/\" class=\"text\">JamuLife:<br />Revealing an ancient secret for health and beauty to US consumers.</a></li>\n	<li class=\"thumb\" id=\"iconfootwear\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"/pullinc/case-studies/icon-footwear/\" class=\"text\">Icon:<br />Everyday originality for greater retail presence.</a></li>\n	<li class=\"thumb\" id=\"hydrelle\"><a title=\"Case Story: Hydrelle Brand Development\" href=\"/pullinc/case-studies/hydrelle/\" class=\"text\">Hydrelle:<br />Nothing feels better than looking fabulous.</a></li>\n	<li class=\"thumb\" id=\"haworth\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"/pullinc/case-studies/haworth/\" class=\"text\">Haworth:<br />Building a global office furniture brand through innovative product design.</a></li>\n	<li class=\"thumb\" id=\"soulmate\"><a title=\"Case Story: Soulmate Diamond Jewelry Brand Development\" href=\"/pullinc/case-studies/soulmate/\" class=\"text\">Soulmate:<br />Creating a new diamond jewelry brand celebrating life\'s special connections.</a></li>\n	<li class=\"thumb\" id=\"brightformat\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/brightformat/\" class=\"text\">Brightformat:<br />Creating a new foundation for a bright future.</a></li>\n	<li class=\"thumb\" id=\"spaojai\"><a title=\"Case Study: Spa Ojai Product Development\" href=\"/pullinc/case-studies/spaojai/\" class=\"text\">Spa Ojai:<br />Capturing the essence of a world class spa experience.</a></li>\n	<li class=\"thumb\" id=\"woodalls\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/woodalls/\" class=\"text\">Woodalls:<br />Positioning a brand facing the headwinds of a turbulent economy.</a></li>\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-autosave', '', '', '2013-03-18 20:50:15', '2013-03-18 20:50:15', '', 99, 'http://www.pullinc.dev/99-autosave/', 0, 'revision', '', 0),
(3793, 1, '2013-03-15 21:21:41', '2013-03-15 21:21:41', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\" id=\"bloom\"><a title=\"Case Story: Bloom Markets Brand Development\" href=\"/pullinc/case-studies/bloom/\" class=\"text\">Bloom:<br />Creating a new brand for a new way to buy groceries.</a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Jamulife</span></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-19', '', '', '2013-03-15 21:21:41', '2013-03-15 21:21:41', '', 99, 'http://berchman.net/pullinc/99-revision-19/', 0, 'revision', '', 0),
(3781, 1, '2013-03-15 21:19:30', '2013-03-15 21:19:30', '<h2>You\'ll be in good company.</h2>\r\n<h3>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h3>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\" id=\"lacreme\"><a title=\"Case Study: LaCreme Master Brand Development\" href=\"/pullinc/case-studies/lacreme/\" class=\"text\">LaCreme:<br />A strategic brand positioning that promises a rich and creamy experience.</a></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Icon Footwear Brand Development\" href=\"http://berchman.net/pullinc/case-studies/coapt/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Icon Footwear</span></li>\r\n	<li class=\"thumb\"><a title=\"Case Story: Haworth, Inc. Corporate Identity Development\" href=\"http://berchman.net/pullinc/case-studies/haworth/\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Haworth</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">CLocal Market</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Kevita</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Soulmate</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Brightformat</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Woodall\'s</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">SpaOjai</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">LaCreme</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Sprigeo</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Jamulife</span></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-18', '', '', '2013-03-15 21:19:30', '2013-03-15 21:19:30', '', 99, 'http://berchman.net/pullinc/99-revision-18/', 0, 'revision', '', 0),
(3552, 1, '2013-02-28 00:47:11', '2013-02-28 00:47:11', '<h1><span style=\"color: #ff8c00;\">You\'ll be in good company.</span></h1>\n<h1><span style=\"color: #ff8c00;\">We\'ve served emerging brands in diverse industry categories.</span><span style=\"color: #ed9a2f;\"><span style=\"color: #ff8c00;\"> We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</span></span></h1>\n<h1></h1>\n<h1></h1>\n<h3><span style=\"color: #ed9a2f;\"><a href=\"/2009/01/PULL-Case-Studies-onesheet.final_.pdf\" target=\"_blank\">\nDownload Case Studies (pd</a><strong><a href=\"/2009/01/PULL-Case-Studies-onesheet.final_.pdf\" target=\"_blank\">f)\n</a></strong><a title=\"PULL Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work </a>  </span></h3>\n<h4><img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" alt=\"Serving diverse clients\" width=\"515\" height=\"681\" /></h4>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-2', '', '', '2013-02-28 00:47:11', '2013-02-28 00:47:11', '', 99, 'http://www.pullinc.dev/99-revision-2/', 0, 'revision', '', 0),
(3554, 1, '2013-03-02 00:38:25', '2013-03-02 00:38:25', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n\r\n<h3><a href=\"/2009/01/PULL-Case-Studies-onesheet.final_.pdf\" target=\"_blank\">\r\nDownload Case Studies (pdf)</a>\r\n<a title=\"PULL Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a></h3>\r\n<div id=\"case-study-grid\">\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" alt=\"Serving diverse clients\" width=\"515\" height=\"681\" />\r\n</div>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-4', '', '', '2013-03-02 00:38:25', '2013-03-02 00:38:25', '', 99, 'http://www.pullinc.dev/99-revision-4/', 0, 'revision', '', 0),
(3556, 1, '2013-03-02 00:38:54', '2013-03-02 00:38:54', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n\r\n<div id=\"case-study-grid\">\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" alt=\"Serving diverse clients\" width=\"515\" height=\"681\" />\r\n</div>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-5', '', '', '2013-03-02 00:38:54', '2013-03-02 00:38:54', '', 99, 'http://www.pullinc.dev/99-revision-5/', 0, 'revision', '', 0),
(3557, 1, '2013-03-02 00:42:09', '2013-03-02 00:42:09', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n</ul>\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" alt=\"Serving diverse clients\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" width=\"515\" height=\"681\" />', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-6', '', '', '2013-03-02 00:42:09', '2013-03-02 00:42:09', '', 99, 'http://www.pullinc.dev/99-revision-6/', 0, 'revision', '', 0),
(3558, 1, '2013-03-02 00:44:37', '2013-03-02 00:44:37', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /><span>Testing</span></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n</ul>\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" alt=\"Serving diverse clients\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" width=\"515\" height=\"681\" />', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-7', '', '', '2013-03-02 00:44:37', '2013-03-02 00:44:37', '', 99, 'http://www.pullinc.dev/99-revision-7/', 0, 'revision', '', 0),
(3559, 1, '2013-03-03 06:04:13', '2013-03-03 06:04:13', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /><span class=\"text\">Testing</span></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n</ul>\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" alt=\"Serving diverse clients\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" width=\"515\" height=\"681\" />', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-8', '', '', '2013-03-03 06:04:13', '2013-03-03 06:04:13', '', 99, 'http://www.pullinc.dev/99-revision-8/', 0, 'revision', '', 0),
(3588, 1, '2013-03-08 22:12:34', '2013-03-08 22:12:34', '&nbsp;\r\n\r\n<span style=\"color: #808080;\"><strong>Consumer Packaged Goods\r\nLALA USA / LaCreme Master Brand\r\nStrategic Brand Positioning</strong></span>\r\n<h1><span style=\"color: #b8860b;\">Facing the headwinds of a more fat and calorie conscious consumer, La Crème embraced a strategic brand positioning that promised consumers a rich and creamy experience.</span></h1>\r\n<h1><strong><img class=\"alignnone size-full wp-image-1822\" title=\"lacreme\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/02/lacreme.jpg\" width=\"515\" height=\"300\" /></strong></h1>\r\n<strong>LALA USA, a leading marketer and distributor of dairy-based food products, had reorganized their brand portfolio to maximize their distribution strategy in grocery channels in North America. La Crème was one of several yogurt brands in the LALA portfolio that required a new definition and positioning as a result of new products being developed and marketed under the La Crème label. </strong>\r\n\r\n<strong>We were asked to provide strategic and creative guidance to develop a master brand strategy that extended the equities of the La Crème brand across the spectrum of new diary products under development.</strong>\r\n\r\n<strong>Brand Innovation</strong>\r\n\r\nFacing the headwinds of a more fat and calorie conscious consumer, we discovered several important emotional drivers to purchase that really mattered to consumers when they thought of foods with real-dairy, rich and creamy attributes. The most important factor for consumers was their belief that “real-dairy” foods were more healthful, nutritious, of better quality, and tasted better. These consumers desire, and have a deep affinity for the richest experiences life has to offer. The trade name “La Crème” powerfully represented the premium, best-in-class associations this target consumer segment really cared about.\r\n<h3>We defined the La Crème brand consumer segment as people who were passionate about rich, creamy foods and desserts that satisfy their discerning and selective taste. For those who crave the rich creamy goodness of real dairy cream in the foods and desserts they enjoy–there’s simply no substitute. Nothing else comes close, nothing else will do!</h3>\r\nWe developed several value proposition and positioning concepts for the brand that were rigorously tested with consumers. These were optimized to provide guidance and direction for future product developments and all consumer-facing marketing communications that would support those product introductions.\r\n\r\n<img class=\"alignnone size-full wp-image-1861\" title=\"lacremeimage\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/02/lacremeimage.jpg\" width=\"515\" height=\"312\" />\r\n\r\nAt each stage of the process, our method provided the pathway to create a compelling value proposition that was highly-valued and distinguished from other brands in the category.\r\n\r\n<strong>Business Outcome\r\nLALA was successful in introducing new La Crème branded yogurts, coffee creamers, and dessert products penetrating significant US distribution with major grocery retailers including all WalMart stores.</strong>\r\n\r\n<strong>This project was conducted in assocation with our strategic consumer research partner, Brand IQ.\r\n</strong>', 'Case Study: LaCreme Master Brand Development', '', 'publish', 'open', 'closed', '', 'lacreme', '', '', '2013-03-13 18:06:56', '2013-03-13 18:06:56', '', 99, 'http://pullinc.berchman.net/?page_id=3588', 10, 'page', '', 0),
(3589, 1, '2013-03-08 22:11:50', '2013-03-08 22:11:50', '', 'Case Story: #10', '', 'inherit', 'open', 'open', '', '3588-revision', '', '', '2013-03-08 22:11:50', '2013-03-08 22:11:50', '', 3588, 'http://pullinc.berchman.net/3588-revision/', 0, 'revision', '', 0),
(3569, 1, '2013-03-04 06:45:50', '2013-03-04 06:45:50', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">I can change the text for the block here.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n</ul>', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-12', '', '', '2013-03-04 06:45:50', '2013-03-04 06:45:50', '', 99, 'http://www.pullinc.dev/99-revision-12/', 0, 'revision', '', 0),
(3560, 1, '2013-03-03 06:07:07', '2013-03-03 06:07:07', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /><span class=\"text\">Testing</span></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a></li>\r\n</ul>\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" alt=\"Serving diverse clients\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" width=\"515\" height=\"681\" />', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-9', '', '', '2013-03-03 06:07:07', '2013-03-03 06:07:07', '', 99, 'http://www.pullinc.dev/99-revision-9/', 0, 'revision', '', 0),
(3562, 1, '2013-03-04 06:29:51', '2013-03-04 06:29:51', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. <a title=\"This is a link to Google, you know, just to test and stuff. Oh, this will open in a new window.\" href=\"http://www.google.com\" target=\"_blank\">This is what a link looks like.</a> <strong>This is a very bold declarative sentence, some think downright naughty.</strong> <em>Per specification this is italic.</em> Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla.\r\n\r\n<strong>Curabitur sed mattis dolor. </strong>\r\nAliquam id risus metus. <em>Donec eros lectus</em>, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<blockquote>This is a portion of text that is set as a <strong>blockquote</strong>. It’s the icon with the gigantic quotation mark—\". Yeah that one.</blockquote>\r\n<h2>This is a header with the formatting of H2.</h2>\r\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non.</h2>\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\n<strong>Ordered List:</strong>\r\n<ol>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ol>\r\n<strong> Unordered List:</strong>\r\n<ul>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ul>', 'Type Test Page', '', 'publish', 'closed', 'closed', '', 'type-test-page', '', '', '2013-03-09 03:13:08', '2013-03-09 03:13:08', '', 0, 'http://www.pullinc.dev/?page_id=3562', 20, 'page', '', 0);
INSERT INTO `pull_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES
(3563, 1, '2013-03-04 05:10:14', '2013-03-04 05:10:14', 'This is a header with the formatting of H1.\n\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nThis is a header with the formatting of H2.\n\nThis is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nThis is a header with the formatting of H3.\n\nThis is a sample paragraph. This sentence is bold. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nThis is a header with the formatting of H4.\n\nThis is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nThis is a header with the formatting of H5.\n\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nThis is a header with the formatting of H6.\n\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\nBlockquote:\n\nThis is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.\n\nOrdered List:\n\nUnordered list item #1\nUnordered list item #2\nUnordered list item #3\nUnordered List:\n\nUnordered list item #1\nUnordered list item #2\nUnordered list item #3', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-revision', '', '', '2013-03-04 05:10:14', '2013-03-04 05:10:14', '', 3562, 'http://www.pullinc.dev/3562-revision/', 0, 'revision', '', 0),
(3564, 1, '2013-03-09 03:14:14', '2013-03-09 03:14:14', '<h1>This is a header with the formatting of H1.</h1>\nThis is a sample paragraph. <a title=\"This is a link to Google, you know, just to test and stuff. Oh, this will open in a new window.\" href=\"http://www.google.com\" target=\"_blank\">This is what a link looks like.</a> <strong>This is a very bold declarative sentence, some think downright naughty.</strong> <em>Per specification this is italic.</em> Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla.\n\n<strong>Curabitur sed mattis dolor. </strong>\nAliquam id risus metus. <em>Donec eros lectus</em>, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<blockquote>This is a portion of text that is set as a <strong>blockquote</strong>. It’s the icon with the gigantic quotation mark—\". Yeah that one.</blockquote>\n<h2>This is a header with the formatting of H2.</h2>\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\n<h3>This is a header with the formatting of H3.</h3>\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<h4>This is a header with the formatting of H4.</h4>\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non.</h2>\n<h5>This is a header with the formatting of H5.</h5>\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n<h6>This is a header with the formatting of H6.</h6>\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\n\n<strong>Ordered List:</strong>\n<ol>\n	<li>Unordered list item #1</li>\n	<li>Unordered list item #2</li>\n	<li>Unordered list item #3</li>\n</ol>\n<strong> Unordered List:</strong>\n<ul>\n	<li>Unordered list item #1</li>\n	<li>Unordered list item #2</li>\n	<li>Unordered list item #3</li>\n</ul>', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-autosave', '', '', '2013-03-09 03:14:14', '2013-03-09 03:14:14', '', 3562, 'http://www.pullinc.dev/3562-autosave/', 0, 'revision', '', 0),
(3565, 1, '2013-03-04 06:29:51', '2013-03-04 06:29:51', 'This is a header with the formatting of H1.\r\n\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nThis is a header with the formatting of H2.\r\n\r\nThis is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nThis is a header with the formatting of H3.\r\n\r\nThis is a sample paragraph. This sentence is bold. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nThis is a header with the formatting of H4.\r\n\r\nThis is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nThis is a header with the formatting of H5.\r\n\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nThis is a header with the formatting of H6.\r\n\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nBlockquote:\r\n\r\nThis is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.\r\n\r\nOrdered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3\r\nUnordered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-revision-2', '', '', '2013-03-04 06:29:51', '2013-03-04 06:29:51', '', 3562, 'http://www.pullinc.dev/3562-revision-2/', 0, 'revision', '', 0),
(3566, 1, '2013-03-04 06:31:36', '2013-03-04 06:31:36', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. <a title=\"This is a sample title\" href=\"#\" target=\"_blank\">Class aptent taciti sociosqu</a> ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla.\r\n\r\n<strong>Curabitur sed mattis dolor. </strong>\r\nAliquam id risus metus. <em>Donec eros lectus</em>, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\nThis is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. This sentence is bold. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\nThis is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nBlockquote:\r\n\r\nThis is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.\r\n\r\nOrdered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3\r\nUnordered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-revision-3', '', '', '2013-03-04 06:31:36', '2013-03-04 06:31:36', '', 3562, 'http://www.pullinc.dev/3562-revision-3/', 0, 'revision', '', 0),
(3567, 1, '2013-03-04 06:33:36', '2013-03-04 06:33:36', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. <a title=\"This is a sample title\" href=\"#\" target=\"_blank\">Class aptent taciti sociosqu</a> ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla.\r\n\r\n<strong>Curabitur sed mattis dolor. </strong>\r\nAliquam id risus metus. <em>Donec eros lectus</em>, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\nThis is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. This sentence is bold. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\nThis is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nBlockquote:\r\n\r\nThis is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.\r\n\r\nOrdered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3\r\nUnordered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-revision-4', '', '', '2013-03-04 06:33:36', '2013-03-04 06:33:36', '', 3562, 'http://www.pullinc.dev/3562-revision-4/', 0, 'revision', '', 0),
(3568, 1, '2013-03-04 04:40:44', '2013-03-04 04:40:44', '<h2>You\'ll be in good company.</h2>\r\n<h2>We\'ve served emerging brands in diverse industry categories. We contribute our expertise to increase your capabilities, improve your effectiveness, and help you make confident decisions about the strategic and creative aspects of creating competitive advantage and building brand value.</h2>\r\n<ul id=\"case-study-grid\">\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n	<li class=\"thumb\"><a class=\"casewindow\" href=\"#\"><img class=\"alignnone size-full wp-image-3555\" alt=\"Image of Case Study\" src=\"/pullinc/wp-content/uploads/2009/01/caseStudy.gif\" width=\"170\" height=\"170\" /></a><span class=\"text\">Creating a brand to stop bullying in schools across the USA.</span></li>\r\n</ul>\r\n<img class=\"alignnone size-full wp-image-2132\" title=\"PULL Case Studies\" alt=\"Serving diverse clients\" src=\"/pullinc/wp-content/uploads/2009/01/pulllogopage.jpg\" width=\"515\" height=\"681\" />', 'PULL Brand Innovation Case Stories', '', 'inherit', 'open', 'open', '', '99-revision-11', '', '', '2013-03-04 04:40:44', '2013-03-04 04:40:44', '', 99, 'http://www.pullinc.dev/99-revision-11/', 0, 'revision', '', 0),
(3570, 1, '2013-02-28 00:52:11', '2013-02-28 00:52:11', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\n<em>This is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</em>\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. <strong>This sentence is bold.</strong> Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\n<h2>This is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.</h2>\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\n<strong>Blockquote:</strong>\r\n<blockquote>This is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</blockquote>\r\n<strong>Ordered List:</strong>\r\n<ol>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ol>\r\n<strong>Unordered List:</strong>\r\n<ul>\r\n	<li>Unordered list item #1</li>\r\n	<li>Unordered list item #2</li>\r\n	<li>Unordered list item #3</li>\r\n</ul>', 'Workshops', '', 'inherit', 'open', 'open', '', '1035-revision-4', '', '', '2013-02-28 00:52:11', '2013-02-28 00:52:11', '', 1035, 'http://www.pullinc.dev/1035-revision-4/', 0, 'revision', '', 0),
(3572, 1, '2013-03-04 06:42:34', '2013-03-04 06:42:34', '<h1>This is a header with the formatting of H1.</h1>\r\nThis is a sample paragraph. <a title=\"This is a sample title\" href=\"#\" target=\"_blank\">Class aptent taciti sociosqu</a> ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla.\r\n\r\n<strong>Curabitur sed mattis dolor. </strong>\r\nAliquam id risus metus. <em>Donec eros lectus</em>, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h2>This is a header with the formatting of H2.</h2>\r\nThis is a sample paragraph that is italic. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h3>This is a header with the formatting of H3.</h3>\r\nThis is a sample paragraph. This sentence is bold. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h4>This is a header with the formatting of H4.</h4>\r\nThis is a paragraph set with the format of h2. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h5>This is a header with the formatting of H5.</h5>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n<h6>This is a header with the formatting of H6.</h6>\r\nThis is a sample paragraph. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam bibendum tempor velit id tristique. Cras consectetur tempor risus, id fermentum turpis gravida non. Duis sem dolor, ornare sed pellentesque et, ornare quis elit. Morbi volutpat, eros in auctor scelerisque, eros nisi vehicula ante, a mollis felis elit sit amet magna. Fusce fermentum tincidunt felis pellentesque fringilla. Curabitur sed mattis dolor. Aliquam id risus metus. Donec eros lectus, molestie sed eleifend vitae, hendrerit non lacus. Curabitur id lectus felis, vitae euismod justo.\r\n\r\nBlockquote:\r\n<blockquote>This is an example of a blockquote on a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.</blockquote>\r\nOrdered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3\r\nUnordered List:\r\n\r\nUnordered list item #1\r\nUnordered list item #2\r\nUnordered list item #3', 'Type Test Page', '', 'inherit', 'open', 'open', '', '3562-revision-5', '', '', '2013-03-04 06:42:34', '2013-03-04 06:42:34', '', 3562, 'http://www.pullinc.dev/3562-revision-5/', 0, 'revision', '', 0),
(3573, 1, '2013-02-28 07:25:00', '2013-02-28 07:25:00', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\">\r\n<img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /><div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\">\r\n<img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /><div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-15', '', '', '2013-02-28 07:25:00', '2013-02-28 07:25:00', '', 2, 'http://www.pullinc.dev/2-revision-15/', 0, 'revision', '', 0),
(3574, 1, '2013-03-04 18:28:53', '2013-03-04 18:28:53', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<div class=\"wrapper\">\r\n<h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />\r\n<div class=\"wrapper\"><p>Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.</p>\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-16', '', '', '2013-03-04 18:28:53', '2013-03-04 18:28:53', '', 2, 'http://www.pullinc.dev/2-revision-16/', 0, 'revision', '', 0),
(3575, 1, '2013-03-04 18:29:28', '2013-03-04 18:29:28', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" />\r\n<div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" />\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-17', '', '', '2013-03-04 18:29:28', '2013-03-04 18:29:28', '', 2, 'http://www.pullinc.dev/2-revision-17/', 0, 'revision', '', 0),
(3576, 1, '2013-03-04 18:42:49', '2013-03-04 18:42:49', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\"><a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-18', '', '', '2013-03-04 18:42:49', '2013-03-04 18:42:49', '', 2, 'http://www.pullinc.dev/2-revision-18/', 0, 'revision', '', 0),
(3579, 1, '2013-03-04 18:52:09', '2013-03-04 18:52:09', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img id=\"expertise-image\" title=\"brand innovation is love\" alt=\"Brand Innovation is Love graphic\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n\r\n&nbsp;\r\n<h3>Brand Consulting Expertise</h3>\r\n<a href=\"#\"><img class=\"alignright size-full wp-image-3082\" alt=\"Startup Workshop Cover\" src=\"/pullinc/wp-content/uploads/2009/01/PULL-StartupWorkshop-1.jpg\" width=\"250\" height=\"334\" /></a>PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace.\r\n\r\nWe offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.\r\n\r\nAt the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation.\r\n\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\"> <strong>Learn more about our Brand Strategy Workshops.</strong></a>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3>Brand Development and Design</h3>\r\nPULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:\r\n<ul>\r\n	<li>Strategic Brand Storytelling and Messaging Development</li>\r\n	<li>Corporate and Brand Visual Identity Design &amp; Development</li>\r\n	<li>Visual Design of Brand Language, Standards and Use Guidelines</li>\r\n	<li>Retail Presence, Product Packaging, Merchandising and Point of Sale</li>\r\n	<li>Internal Stakeholder and Marketing Communications</li>\r\n</ul>\r\n<a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a>\r\n\r\nFor new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-9', '', '', '2013-03-04 18:52:09', '2013-03-04 18:52:09', '', 180, 'http://www.pullinc.dev/180-revision-9/', 0, 'revision', '', 0),
(3587, 1, '2013-03-04 18:43:10', '2013-03-04 18:43:10', '<div id=\"top-line-home\">PULL Brand Innovation is a strategic brand development consultancy helping marketers of emerging brands create enduring foundations for competitive advantage and business success.</div>\r\n[nivoslider id=\"3490\"]\r\n<div id=\"blog-home\"><a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\"><img class=\"alignnone size-full wp-image-3500\" alt=\"Image of the Emperor and his clothes\" src=\"/pullinc/wp-content/uploads/2013/02/emperors_clothes.jpg\" width=\"114\" height=\"104\" /></a>\r\n<div class=\"wrapper\"><h2>From our blog Influence by Design</h2>\r\nHow to insure your brand strategy is more than the emperor’s new clothes.\r\n<a title=\"Blog: PULL Brand Innovation Influence by Design\" href=\"/blog-influence-by-design/\">Read our latest post</a>\r\n\r\n</div>\r\n</div>\r\n<div id=\"workshop-home\"><a title=\"Workshops\" href=\"/workshops/\"><img class=\"alignnone size-full wp-image-3499\" alt=\"Title Image: Creating Bigger Futures\" src=\"/pullinc/wp-content/uploads/2013/02/creating_bigger_futures.jpg\" width=\"195\" height=\"103\" /></a>\r\n<div class=\"wrapper\">Our strategic brand development workshops guide marketing teams to greater insight, clarity and confidence to unlock the full potential of their brand building intitiaitves.\r\n<a title=\"Workshops\" href=\"/workshops/\">Learn more</a></div>\r\n</div>', 'PULL Inc. Home Page', '', 'inherit', 'open', 'open', '', '2-revision-19', '', '', '2013-03-04 18:43:10', '2013-03-04 18:43:10', '', 2, 'http://pullinc.berchman.net/2-revision-19/', 0, 'revision', '', 0),
(3580, 1, '2013-03-04 19:02:50', '2013-03-04 19:02:50', '', 'workshop-sidebar', '', 'inherit', 'open', 'open', '', 'workshop-sidebar', '', '', '2013-03-04 19:02:50', '2013-03-04 19:02:50', '', 1035, 'http://www.pullinc.dev/wp-content/uploads/2010/02/workshop-sidebar.jpg', 0, 'attachment', 'image/jpeg', 0);
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(3586, 1, '2013-03-04 19:21:00', '2013-03-04 19:21:00', '<img class=\"alignnone size-full wp-image-3486\" title=\"The right time to position brands.\" alt=\"\" src=\"/pullinc/wp-content/uploads/2013/02/hourglass1.jpg\" width=\"511\" height=\"300\" />\r\n<h3>Brand consultants will eagerly advise about how to position your brand. The key to effective brand positioning is more about “when to “ rather than “how to”. Even if marketers know how, it’s little wonder many don’t recognize the right time to make a shift in strategic direction until it’s too late.</h3>\r\nThe distance from innovation to commodity is getting shorter each day. While one company is betting its future on its latest and greatest product introduction, another company is reinventing the future and making everything else in the category obsolete. The recent retooling and reintroduction of the Blackberry is a dramatic case in point. Poor RIM spending all that time, energy and capital only to produce a lesser version of the very product that is putting them under.\r\n\r\n<strong>Living in an era of hyper change.</strong>\r\nSadly it’s too late for more me-too innovation in an era where the speed of innovation is faster than any one company can keep up with. Kodak, Blockbuster, Sears, Newsweek and a host of other brands who were once the dominant forces of innovation in their category, have become mere shadows of their former glory. Stuck in their culture of success, these organizations institutionalized the original success into an impediment to change and adaptability, while more nimble competitors were changing the game all together.\r\n\r\nTiming is everything– in fact it trumps aggregated knowledge and capability. When mental models within organizations become the status quo and remained fixed, it’s nearly impossible to face any challenge that does not conform to the organization’s current point of view. There was no way Blockbuster could anticipate the game changer known as Netflix. When Blockbuster did finally react, it was far too late. Blockbuster had lots of knowledge and capability–just no foresight.\r\n\r\n<strong>The right time to position or reposition brands is seldom obvious.</strong>\r\nIf you’re in an organization that holds to the adage “if it ain’t broke don’t fix it”, then your brand is already doomed to the slush pile.  In an age of disruptive product innovation and radical differentiation, what got you there, won’t keep you there.  Positioning (or for many organizations re-positioning) your brand is usually an activity done in response to a threat rather than pre-emptive brand strategy of staying one step ahead.\r\n<h2>How you position your brand is less important than when you position your brand.</h2>\r\nEvery brand has a cycle of development, growth and decline. Every brand lives in an ever changing and unforgiving marketplace.  Brands live in a constant cycle of stable states to unstable states. Xerox was in a stable state of success and didn’t see the imminent threat to its business as HP was innovating desktop printers. Apple was in an unstable state of chaos when it completely changed how we buy and listen to music.\r\n\r\nSometimes it’s just not obvious to brand owners where they’re at in the competitive life cycle of their brand. It is in the periods between stability and instability that brand positioning is most possible and necessary. But these in-between periods are subtle. There may not be an obvious threat looming that requires changing horses mid race.  On the other hand, a competitor may have changed the game entirely over night.\r\n\r\nBrand owners must be ever diligent in knowing where their brand fits within the natural competitive cycles.  Having this heightened level of awareness enables brand management to exploit brand strengths and minimize weakness, exploit a competitor’s weakness, leverage unstable states to reinvent the brand, or leverage stable states to block competitor’s threats and remain vital to customers.\r\n\r\nOnce the shift is underway, the big problem building a great brand is getting a complex organization to get behind a simple idea. Successful brands positioned with precision are based in obvious, simple ideas. Because we live in a world of perpetual change, it naturally breeds perpetual novelty. Novelty is more interesting than lasting relevance. Although the timing for shifting brand perceptions is less obvious, the best brand positioning ideas are always obvious.', 'The right time to position brands is seldom obvious.', '', 'inherit', 'open', 'open', '', '3477-revision-2', '', '', '2013-03-04 19:21:00', '2013-03-04 19:21:00', '', 3477, 'http://www.pullinc.dev/3477-revision-2/', 0, 'revision', '', 0),
(3595, 1, '2009-01-21 05:37:02', '2009-01-21 09:37:02', '<span style=\"color: #333333;\"> </span><span style=\"color: #808080;\"><strong>Medical Products and Devices\nCoapt Systems, Inc.\nBrand Positioning / New Product and Brand Development</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n<h2><span style=\"color: #333333;\">&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n</span></h2>\n<h1><span style=\"color: #333333;\"> </span><span style=\"color: #808080;\">This facial aesthetics marketer creates a new product brand for women consumers in the North American marketplace.</span></h1>\n<h2><span style=\"color: #808000;\"> <img class=\"alignnone size-full wp-image-1070\" title=\"hydrelleface\" src=\"/pullinc/wp-content/uploads/2009/01/hydrelleface3.jpg\" alt=\"\" width=\"514\" height=\"216\" /></span></h2>\n<h2>Coapt Systems is a global developer and marketer of facial aesthetic products for the plastic surgery and dermatology markets. To grow their business outside of their core products of minimally invasive surgical devices, Coapt licensed a new technology for the facial dermal filler marketplace. PULL was asked to develop a completely new product brand to be marketed under the given trade name: Hydrelle.</h2>\n<span style=\"color: #333333;\"><span style=\"color: #333333;\">From the ground up, PULL developed the strategic brand positioning targeting a younger, more affluent consumer. In conversations with women patients of facial dermal fillers, we learned their frequency of application would increase significantly if the experience was less painful. With that insight we helped the marketing team develop the brand positioning, brand messaging platform and tag line centered around the products most compelling competitive advantage–pain free injection. </span></span>\n\n<span style=\"color: #333333;\"><span style=\"color: #333333;\"><img class=\"alignnone size-full wp-image-1712\" title=\"hydrelleweb\" src=\"/pullinc/wp-content/uploads/2009/01/hydrelleweb2.gif\" alt=\"\" width=\"515\" height=\"419\" />\n</span></span>\n\n<span style=\"color: #333333;\"><span style=\"color: #333333;\"></span></span><strong> </strong>To  bring this value proposition to life, we created a comprehensive brand  identity system that included the new logotype, trade name signatures,  trade dress, product packaging and brand messaging guidelines that serve  as the foundation for developing marketing communications and surgical  practice enhancement programs to support the market launch of the  product in the US and Canada. PULL completed this work in an extreme  short 8-week time frame from project kick off to market launch.\n\n<strong>Six  months after the product\'s introduction, Hydrelle had gained the trust  of influential facial aesthetic surgeons and dermatologists who were  able to increase incremental consultations with prospect  women  consumers considering the procedure.</strong>\n<h2><span style=\"color: #808080;\">“PULL  did an excellent job of guiding our marketing team through the  strategic positioning and creative process of our recent Hydrelle  product launch. PULL’s contributions were exceptional. More importantly,  PULL delivered all the market launch communications on a very tight implementation schedule… and on-budget!”</span></h2>\n<strong>David Barella, Senior Vice President\nGlobal Marketing, Coapt Systems, Inc.</strong>', 'Case Story: Coapt launches Hydrelle Facial Dermal Fillers', '', 'inherit', 'open', 'open', '', '236-revision', '', '', '2009-01-21 05:37:02', '2009-01-21 09:37:02', '', 236, 'http://pullinc.berchman.net/236-revision/', 0, 'revision', '', 0),
(3596, 1, '2009-01-19 16:54:29', '2009-01-19 20:54:29', '<span style=\"color: #808080;\"><strong>Business Products\nHaworth Inc.\nBrand Positioning / Corporate Identity Development / Brand Communication</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n<h1><span style=\"color: #808080;\">Based on its innovative product design, this leading office furniture company unifies its brand positioning and identity to become a global leader in defining and supporting the way people work.\n</span></h1>\n<img class=\"alignnone size-full wp-image-1090\" title=\"haworthlead\" src=\"/pullinc/wp-content/uploads/2009/01/haworthlead.jpg\" alt=\"\" width=\"515\" height=\"226\" />\n\n<span style=\"color: #808080;\"><strong> </strong></span>\n\n<img class=\"alignnone size-full wp-image-838\" title=\"haworthlogo\" src=\"/pullinc/wp-content/uploads/2009/01/haworthlogo.gif\" alt=\"haworthlogo\" width=\"515\" height=\"125\" />\n<h2>After a decade of global acquisitions, Haworth had grown to become the world’s second largest manufacturer and marketer of office furniture and corporate facilities management services. As a result, Haworth’s brand and product offerings had become blurred and fragmented in the minds of its major corporate customers and influential industry professionals, architects and specifiers.</h2>\nTo gain global marketing and sales efficiencies, Haworth determined it must consolidate its diverse product lines, marketed under various trade names, into one global brand identity, and reposition its brand to a more design-driven customer segment. Working with Haworth\'s leadership and product marketing teams, PULL was retained to help Haworth redefine its global brand positioning, and refine its corporate identity system implemented across its global operations. We designed a refined logotype and positioning tag line \"furniture for what\'s next\" to communicate Haworth\'s forward looking vision to develop and bring to market office furniture products that support the rapid pace of change in the working environment.\n\n<img class=\"alignnone size-full wp-image-1091\" title=\"haworth-idcomp\" src=\"/pullinc/wp-content/uploads/2009/01/haworth-idcomp.jpg\" alt=\"\" width=\"515\" height=\"301\" /><img class=\"alignnone size-full wp-image-1094\" title=\"haworthshow\" src=\"/pullinc/wp-content/uploads/2009/01/haworthshow.jpg\" alt=\"\" width=\"515\" height=\"301\" /><img class=\"alignnone size-full wp-image-2048\" title=\"haworthshow1\" src=\"/pullinc/wp-content/uploads/2009/01/haworthshow1.jpg\" alt=\"\" width=\"515\" height=\"243\" /><img class=\"alignnone size-full wp-image-2049\" title=\"haworthcorp\" src=\"/pullinc/wp-content/uploads/2009/01/haworthcorp.jpg\" alt=\"\" width=\"515\" height=\"372\" /><img class=\"alignnone size-full wp-image-2051\" title=\"haworth logos\" src=\"/pullinc/wp-content/uploads/2009/01/haworth-logos.jpg\" alt=\"\" width=\"515\" height=\"237\" />\n\nTo bring this story to life for Haworth employees and customers, we  developed a comprehensive corporate and marketing communications  messaging guidelines to unify its global messaging and product showroom  facilities around the world.  Over a three year period, we helped  Haworth marketing teams execute this initiatives over all its product  marketing and sales groups.\n\n<strong>Today, with over $2 billion dollars a year in revenue, Haworth  continues to innovate the industry through office furniture solutions  that are specified and installed in the facilities of leading corporate  customers all over the world.</strong>\n\n<strong><a href=\"/2009/01/pull_case_study_haworth.pdf\">Download Haworth Case Study</a></strong>', 'Case Story: Haworth, Inc. Corporate Identity', '', 'inherit', 'open', 'open', '', '115-revision', '', '', '2009-01-19 16:54:29', '2009-01-19 20:54:29', '', 115, 'http://pullinc.berchman.net/115-revision/', 0, 'revision', '', 0),
(3597, 1, '2009-01-19 16:50:24', '2009-01-19 20:50:24', '<strong> </strong><span style=\"color: #808080;\"><strong>Technology Products\nHewlett Packard\nBrand Strategy / New Product and Brand Development</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n<h1><span style=\"color: #808000;\"> </span><span style=\"color: #808080;\">When HP invented a new direct disk labeling technology, we invented a new global attribute product brand.</span></h1>\n<span style=\"color: #808000;\"><span style=\"color: #ff9900;\"><span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-1096\" title=\"hplead\" src=\"/pullinc/wp-content/uploads/2009/01/hplead.jpg\" alt=\"\" width=\"515\" height=\"221\" />\n</span></span></span>\n<h2 style=\"text-align: left;\">Hewlett-Packard continues to live up to its promise to invent useful technologies in personal computing, digital imaging and printing products. HP invented a revolutionary direct disc labeling technology that enabled users to burn silk-screen quality CD labels right from the computer’s disc drive.</h2>\n<h3><strong>Challenge</strong></h3>\n<p style=\"text-align: left;\">The business and marketing strategy mandated this technology be branded under a new tradename targeted to OEM companies who would license the technology and embed it into their computer and media storage products. As a result, we were challenged to develop a strategic positioning for this technology that consumers and OEM’s would perceive as the defacto standard for direct disc labeling.</p>\n\n\n<strong><img class=\"alignnone size-full wp-image-1999\" title=\"lightscribe\" src=\"/pullinc/wp-content/uploads/2009/01/lightscribe1.jpg\" alt=\"\" width=\"515\" height=\"264\" /><img class=\"alignnone size-full wp-image-2001\" title=\"hp-id\" src=\"/pullinc/wp-content/uploads/2009/01/hp-id1.jpg\" alt=\"\" width=\"514\" height=\"176\" /></strong>\n\n<img class=\"alignnone size-full wp-image-1098\" title=\"hpguidline\" src=\"/pullinc/wp-content/uploads/2009/01/hpguidline.jpg\" alt=\"\" width=\"515\" height=\"302\" /><strong><a href=\"/2009/01/pull_case_study_hp.pdf\"></a></strong>\n<h3><strong>Innovation</strong></h3>\nThrough  discovery, we gained insight into the primary motivations behind  consumers preferred methods of labeling their media content. Through  this learning, we recognized self expression was a motivating factor for  users to share their music and video assets on CD or DVD. From that  learning, we crafted a differentiated product positioning that set a new  standard for media labeling other disc labeling alternatives could not  accomplish. Providing a professional silk screen quality printed effect  directly on the disk surface deeply resonated with consumers who archive  and share their favorite pictures and music with friends.\n\nBased on this positioning, we developed the tradename and designed  the visual brand identity system. Included in the identity development,  we created a comprehensive design management system to enable consumers  to properly identify computer and media storage products having this  embedded feature. Additionally, we planned and developed all the  marketing communications targeted to OEM licensee companies interested  in early adoption of this technology in their products.\n<h3><strong>Business Outcome</strong></h3>\n<strong>Now known throughout the industry as LightScribe Direct Disk  Labeling,  it continues to be one of HP’s most successful product  introductions. You’ll find LightScribe enabled disk drives and media  storage products represented by nearly every major brand throughout the  world.</strong>\n\n<strong><a href=\"/2009/01/pull_case_study_hp.pdf\"> Download HP Case Study</a></strong>', 'Case Story: Hewlett-Packard LightScribe', '', 'inherit', 'open', 'open', '', '111-revision', '', '', '2009-01-19 16:50:24', '2009-01-19 20:50:24', '', 111, 'http://pullinc.berchman.net/111-revision/', 0, 'revision', '', 0),
(3598, 1, '2013-02-28 07:01:11', '2013-02-28 07:01:11', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Story: Kevita', '', 'inherit', 'open', 'open', '', '3527-revision-3', '', '', '2013-02-28 07:01:11', '2013-02-28 07:01:11', '', 3527, 'http://pullinc.berchman.net/3527-revision-3/', 0, 'revision', '', 0),
(3599, 1, '2013-03-21 01:12:06', '2013-03-21 01:12:06', '&nbsp;\n\n<span style=\"color: #808080;\">Consumer Packaged Goods\n</span><span style=\"color: #808080;\">Vitimans and Dietary Supplements</span>\n<span style=\"color: #808080;\"> JavaJamu LLC</span>\n<span style=\"color: #808080;\"> Strategic Brand Development and Design</span>\n<h1><span style=\"color: #b8860b;\">We collaborated with this start-up marketer to create a new brand that reveals a 1000-year-old secret for health and beauty to consumers in the US and Canada.</span></h1>\n<h2><span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2222\" title=\"jamulife-id\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/jamulife-id.jpg\" width=\"515\" height=\"367\" /></span></h2>\nTwo successful entrepreneurs in specialty health food retailing had the big idea of creating a line of health and beauty products based on ancient herbal formulas and remedies from Java. These products are known throughout Indonesia simply as “jamu”. With limited resources for marketing, they asked us to help them create a unique brand from scratch, and develop a compelling value proposition to specialty food and dietary supplement distributors in the US and Canada.\n\nLike most start-ups, the biggest challenge is always money for marketing. Add to that the competitive nature of the specialty health food retail channel, these creative entrepreneurs recognized they had one shot to build a brand story that was uniquely positioned and differentiated from a variety of competitive products. They were committed to building a strong brand right form the start!\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-2169\" title=\"JamuPackaging\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/JamuPackaging1.jpg\" width=\"515\" height=\"351\" />\n<img class=\"alignnone size-full wp-image-2170\" title=\"Jamulife.catalog\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamulife.catalog1.jpg\" width=\"515\" height=\"243\" />\n\n&nbsp;\n\nAlways up for the challenge of creating a brand from scratch, we began by learned everything we could about the restorative powers of all the herbal formulas that comprise what is known as “jamu”. We learned that consumers who regularly shop in independent health food stores know a good deal about alternative remedies for health and well being, and they are open-minded when learning about new methods and products they believe will add value to their lives. We recommended that marketing and communications target this influential consumer segment.\n<h3>Jamu has a well-documented thousand-year tradition of enhancing a sense of well being. We crafted the value proposition and the brand positioning as “revealing this 1000 year-old secret for health and beauty” as a means to experience optimum health aligned to our busy lifestyles.</h3>\n<h2><img class=\"alignnone size-full wp-image-2213\" title=\"Jamu-theme-2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-2.jpg\" width=\"515\" height=\"343\" /></h2>\n<h2><img class=\"alignnone size-full wp-image-2219\" title=\"Jamu-theme-3\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/04/Jamu-theme-3.jpg\" width=\"515\" height=\"345\" /></h2>\nWorking with the client partners, we developed the trade name, designed the brand identity, taglines, brand voice and trade dress for all retail packaging, point of sale displays, sales sheets for individual products, and brand guidelines for developing retail packaging and messaging for future line extensions in a variety of product categories. We identified likely opportunities for future brand growth such as energy food bars, energy drinks and skin care products. These concepts were developed and presented in a pitch document to support sales presentations to potential distributors who service independent retailers of these products.\n\n<strong>Business Outcome</strong>\n<strong> The company was successful securing distribution agreements enabling the launch of the first generation JamuLife dietary supplement product line to independent health food retailers in several major cities in the US. For our client, it marked the beginning of their business journey. For us, it\'s all in a day\'s work.</strong>', 'Case Study: JamuLife Brand Development', '', 'inherit', 'open', 'open', '', '3592-autosave', '', '', '2013-03-21 01:12:06', '2013-03-21 01:12:06', '', 3592, 'http://pullinc.berchman.net/3592-autosave/', 0, 'revision', '', 0),
(3600, 1, '2009-01-19 16:57:03', '2009-01-19 20:57:03', '<span style=\"color: #808080;\"><strong>Consumer Products\nJB Jewelry International\nBrand Strategy / Positioning / New Product Brand Development</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n\n<span style=\"color: #808080;\"><strong>\n</strong></span>\n<h1><span style=\"color: #808080;\">This North American diamond jewelry distributor creates a new jewelry brand celebrating life\'s most enduring connections.</span></h1>\n<span style=\"color: #333333;\"><span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2056\" title=\"Soulmatebrand-ID\" src=\"/pullinc/wp-content/uploads/2009/01/Soulmatebrand-ID.jpg\" alt=\"\" width=\"515\" height=\"330\" />\n</span></span>\n<h2>JB Jewelry is a global diamond jewelry marketer. Its North American subsidiary had created a line of mid-priced diamond pendant jewelry for distribution at mass retail outlets, department stores, and independent jewelry stores in the US and Canada. In a highly competitive category, management recognized they needed to define a space where they could play and win. They asked us to help them create a new brand from the ground up.</h2>\nWe began by focusing on the key product attribute – jewelry designs that featured keepsake diamond insets that were cut from the same original rough stone and placed in matching pendants. Most jewelry pieces of this type are commonly merchandised as stand  alone pieces, one of many displayed in a generic jewelry case. Jewelry products of this type were ubiquitous.  We  uncovered the highly emotional associations people had with \"keepsake\"  gift giving. Splitting a rough stone and placing it in matching or  nested designs was a perfect metaphor for the enduring bonds loved  ones share. After all, nothing is more permanent than a diamond.\n\nFrom this learning, PULL created a value proposition and brand positioning strategy that focused solely on the enduring emotional connections consumers associated with a keepsake diamond purchase on the special occasions when these connections are celebrated in people\'s lives. What mattered most to people was coming together as one. And a result,  SoulMate Diamond Jewelry was born.\n\n<img class=\"alignnone size-full wp-image-2057\" title=\"soulmate.boxes\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.boxes_.jpg\" alt=\"\" width=\"515\" height=\"278\" /><img class=\"alignnone size-full wp-image-2058\" title=\"soulmate-cert\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-cert.jpg\" alt=\"\" width=\"515\" height=\"383\" /><img class=\"alignnone size-full wp-image-2061\" title=\"soulmate.brochure\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.brochure.jpg\" alt=\"\" width=\"515\" height=\"162\" /><a href=\"/2009/01/soulmate-spread.jpg\"><img class=\"alignnone size-full wp-image-2077\" title=\"soulmate-spread\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-spread.jpg\" alt=\"\" width=\"515\" height=\"305\" /></a>\n\nWe created the brand\'s essence, voice and identity expressed in the  tagline \"Become one. Again.\".   We provided creative direction and  guidance to the marketing team for defining the brand\'s retail presence  and the components for market launch. Elements of the launch phase  included keepsake packaging, in-store merchandising elements, collateral  sales materials distributed to retailers, and the creative direction  and messaging for a branded e-commerce web site.  Additionally we  developed direct marketing communications used by retailers and  targeting consumers purchasing for special occasions such as the birth  of a child, Mother’s Day, birthdays and anniversaries.\n\n<strong>As a result of brand development initiative, SoulMate Diamond Jewelry  was enthusiastically received by independent jewelry retailers in in the US and Canada. JB Jewelry was also successful in obtaining new distribution through several major jewelry  retailers like Sterling, Gordon\'s and Macy\'s stores in North America</strong>. In the years since its introduction, the SoulMate brand  has grown distribution to key Asian markets.\n\n<strong><a href=\"/2009/01/pull_case_study_soulmate.pdf\">Download SoulMate Case Study</a></strong>', 'Case Story: Soulmate Diamond Jewelry', '', 'inherit', 'open', 'open', '', '118-revision', '', '', '2009-01-19 16:57:03', '2009-01-19 20:57:03', '', 118, 'http://pullinc.berchman.net/118-revision/', 0, 'revision', '', 0),
(3601, 1, '2013-02-28 07:02:48', '2013-02-28 07:02:48', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study: Brightformat', '', 'inherit', 'open', 'open', '', '3530-revision-3', '', '', '2013-02-28 07:02:48', '2013-02-28 07:02:48', '', 3530, 'http://pullinc.berchman.net/3530-revision-3/', 0, 'revision', '', 0),
(3602, 1, '2009-01-21 05:39:06', '2009-01-21 09:39:06', '<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>Travel and Tourism Publishing\nAffinity Group, Inc\nWoodall\'s North American Campground Directories\nProduct Brand Positioning / Brand Communications</strong></span></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span>\n<h1><span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span></h1>\n<h1><span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong> </strong></span></span></span><span style=\"color: #808080;\">The leading publisher of RV travel and family campground directories elevates its brand positioning and expression to celebrate its 75th Anniversary.</span></h1>\n<span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2025\" title=\"woodalls theme\" src=\"/pullinc/wp-content/uploads/2009/01/woodallstheme.jpg\" alt=\"\" width=\"515\" height=\"350\" />\n</span>\n<h2>Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. Its hallmark brand is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online.</h2>\n<h2>In celebration of its 75th Anniversary, and as a response to a turbulent consumer economy, shifting demographics and the higher cost of fuel, Woodall’s marketing team asked PULL to reposition the brand to an important and under-served advertiser segment– travel and tourism associations across the US and Canada.</h2>\nWhat began as a conversation about direct marketing to this advertiser segment, evolved into a deeper process of re-thinking the Woodall’s brand positioning and value proposition to users and advertisers alike. Woodall’s Campground Directories are a highly dependable and accurate  resource for people who are passionate about the RV lifestyle.\n\nThe brand positioning “Everywhere RVers go” proclaimed Woodall\'s leadership position with RVer\'s.  We then crafted a refreshed brand voice and messaging platform based on this core competitive advantage–Woodall’s is the most widely used and trusted travel planning resource for RVer’s and family campers all across North America. Advertisers know RVer\'s really care about what Woodall\'s provides them.\n\n<strong> </strong>\n\n<img class=\"alignnone size-full wp-image-2030\" title=\"woodalls brand\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls-brand2.jpg\" alt=\"\" width=\"515\" height=\"331\" /><img class=\"alignnone size-full wp-image-2038\" title=\"woodalls75th\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls75th2.jpg\" alt=\"\" width=\"515\" height=\"355\" /><img class=\"alignnone size-full wp-image-2036\" title=\"woodemail1\" src=\"/pullinc/wp-content/uploads/2009/01/woodemail11.jpg\" alt=\"\" width=\"515\" height=\"255\" />\n\n<img class=\"alignnone size-full wp-image-1720\" title=\"woodalls.biz.RVlife.3\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls.biz_.RVlife.3.jpg\" alt=\"\" width=\"515\" height=\"324\" />\n\n<strong> </strong><strong>We provided creative direction and development for a comprehensive marketing communication program that included trade show communications, exhibit display, print advertising, sales literature, email marketing, and an online media planning website for all of Woodall\'s publications in print and online.</strong>\n\n<strong>Business Outcome\nIn 2009, all the major competitors were experiencing double-digit drops  in advertising revenue. Woodall\'s, on the other hand, experienced only  modest reduction it\'s revenue projections, and is now in a stronger  position to take advantage of a rebounding economy.</strong>', 'Woodalls', '', 'inherit', 'open', 'open', '', '238-revision', '', '', '2009-01-21 05:39:06', '2009-01-21 09:39:06', '', 238, 'http://pullinc.berchman.net/238-revision/', 0, 'revision', '', 0),
(3603, 1, '2013-03-08 22:38:01', '2013-03-08 22:38:01', '<span style=\"color: #808000;\"><span style=\"color: #808080;\"><strong>Business Services\nDayStarUSA\nBrand Strategy / Naming and Corporate Identity Development</strong></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span>\n<h1><span style=\"color: #808080;\">This national retail facilities maintenance company reinvents itself as a foundation for building a bright future.</span></h1>\n<span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-1123\" title=\"daystarlead\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlead.jpg\" alt=\"\" width=\"515\" height=\"207\" />\n</span>\n<h2><span style=\"color: #808000;\">The merger of two retail facilities management and maintenance companies creates an opportunity to define a new level of service to big box retail chain customers across the USA. </span></h2>\n<span style=\"color: #333333;\">DaystarUSA was born from two service companies, one a landscape maintenance company, and its sibling company, which provided building and parking lot maintenance services. Both were operated as separate divisions with their own sales, maintenance and logistics operations and business identities.</span>\n\nAs a result of the consolidated logistic and customer service groups, executive management determined that the separate sales and marketing teams would be more effective if they were consolidated into one group as well, thus creating an opportunity to develop a completely new corporate identity to increase it’s value proposition and clearly define its competitive advantage to customers. PULL was retained to make an assessment on naming and developing the positioning for these combined operations.  PULL created a new comprehensive corporate identity system and created and implemented all of the company\'s integrated marketing communications program targeting facilities management executives within national retail chains throughout the USA.\n\n<strong>Business Outcome\nDaystarUSA was able to gain higher value retail customers who highly value the integrated services and logistical scale required to manage their retail properties effectively.</strong>\n\n<img class=\"alignnone size-full wp-image-622\" title=\"daystarlogo\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlogo.gif\" alt=\"daystarlogo\" width=\"515\" height=\"158\" /><img class=\"alignnone size-full wp-image-1124\" title=\"daystartruck\" src=\"/pullinc/wp-content/uploads/2009/01/daystartruck.jpg\" alt=\"\" width=\"515\" height=\"301\" />\n\n<span style=\"color: #333333;\"><strong>\n</strong></span>', 'DayStarUSA', '', 'inherit', 'open', 'open', '', '108-revision-2', '', '', '2013-03-08 22:38:01', '2013-03-08 22:38:01', '', 108, 'http://pullinc.berchman.net/108-revision-2/', 0, 'revision', '', 0),
(3604, 1, '2013-03-08 22:39:05', '2013-03-08 22:39:05', '<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>Travel and Tourism Publishing\nAffinity Group, Inc\nWoodall\'s North American Campground Directories\nProduct Brand Positioning / Brand Communications</strong></span></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span>\n\n<span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span>\n<h1><span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong>\n</strong></span></span></span></h1>\n<h1><span style=\"color: #808000;\"><span style=\"color: #333333;\"><span style=\"color: #808080;\"><strong> </strong></span></span></span><span style=\"color: #808080;\">The leading publisher of RV travel and family campground directories elevates its brand positioning and expression to celebrate its 75th Anniversary.</span></h1>\n<span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2025\" title=\"woodalls theme\" src=\"/pullinc/wp-content/uploads/2009/01/woodallstheme.jpg\" alt=\"\" width=\"515\" height=\"350\" />\n</span>\n<h2>Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. Its hallmark brand is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online.</h2>\n<h2>In celebration of its 75th Anniversary, and as a response to a turbulent consumer economy, shifting demographics and the higher cost of fuel, Woodall’s marketing team asked PULL to reposition the brand to an important and under-served advertiser segment– travel and tourism associations across the US and Canada.</h2>\nWhat began as a conversation about direct marketing to this advertiser segment, evolved into a deeper process of re-thinking the Woodall’s brand positioning and value proposition to users and advertisers alike. Woodall’s Campground Directories are a highly dependable and accurate  resource for people who are passionate about the RV lifestyle.\n\nThe brand positioning “Everywhere RVers go” proclaimed Woodall\'s leadership position with RVer\'s.  We then crafted a refreshed brand voice and messaging platform based on this core competitive advantage–Woodall’s is the most widely used and trusted travel planning resource for RVer’s and family campers all across North America. Advertisers know RVer\'s really care about what Woodall\'s provides them.\n\n<strong> </strong>\n\n<img class=\"alignnone size-full wp-image-2030\" title=\"woodalls brand\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls-brand2.jpg\" alt=\"\" width=\"515\" height=\"331\" /><img class=\"alignnone size-full wp-image-2038\" title=\"woodalls75th\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls75th2.jpg\" alt=\"\" width=\"515\" height=\"355\" /><img class=\"alignnone size-full wp-image-2036\" title=\"woodemail1\" src=\"/pullinc/wp-content/uploads/2009/01/woodemail11.jpg\" alt=\"\" width=\"515\" height=\"255\" />\n\n<img class=\"alignnone size-full wp-image-1720\" title=\"woodalls.biz.RVlife.3\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls.biz_.RVlife.3.jpg\" alt=\"\" width=\"515\" height=\"324\" />\n\n<strong> </strong><strong>We provided creative direction and development for a comprehensive marketing communication program that included trade show communications, exhibit display, print advertising, sales literature, email marketing, and an online media planning website for all of Woodall\'s publications in print and online.</strong>\n\n<strong>Business Outcome\nIn 2009, all the major competitors were experiencing double-digit drops  in advertising revenue. Woodall\'s, on the other hand, experienced only  modest reduction it\'s revenue projections, and is now in a stronger  position to take advantage of a rebounding economy.</strong>', 'Woodalls', '', 'inherit', 'open', 'open', '', '238-revision-2', '', '', '2013-03-08 22:39:05', '2013-03-08 22:39:05', '', 238, 'http://pullinc.berchman.net/238-revision-2/', 0, 'revision', '', 0),
(3620, 2, '2013-03-08 23:14:53', '2013-03-08 23:14:53', '<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>Travel and Tourism Publishing\r\nAffinity Group, Inc\r\nWoodall\'s North American Campground Directories\r\nProduct Brand Positioning / Brand Communications</strong></span></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span></span>\r\n<h1><span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span></span></h1>\r\n<h1><span style=\"color: #808080\">The leading publisher of RV travel and family campground directories elevates its brand positioning and expression to celebrate its 75th Anniversary.</span></h1>\r\n<span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-2025\" title=\"woodalls theme\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/woodallstheme.jpg\" width=\"515\" height=\"350\" />\r\n</span>\r\n<h2>Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. Its hallmark brand is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online.</h2>\r\n<h2>In celebration of its 75th Anniversary, and as a response to a turbulent consumer economy, shifting demographics and the higher cost of fuel, Woodall’s marketing team asked PULL to reposition the brand to an important and under-served advertiser segment– travel and tourism associations across the US and Canada.</h2>\r\nWhat began as a conversation about direct marketing to this advertiser segment, evolved into a deeper process of re-thinking the Woodall’s brand positioning and value proposition to users and advertisers alike. Woodall’s Campground Directories are a highly dependable and accurate resource for people who are passionate about the RV lifestyle.\r\n\r\nThe brand positioning “Everywhere RVers go” proclaimed Woodall\'s leadership position with RVer\'s.  We then crafted a refreshed brand voice and messaging platform based on this core competitive advantage–Woodall’s is the most widely used and trusted travel planning resource for RVer’s and family campers all across North America. Advertisers know RVer\'s really care about what Woodall\'s provides them.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-2030\" title=\"woodalls brand\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls-brand2.jpg\" width=\"515\" height=\"331\" /><img class=\"alignnone size-full wp-image-2038\" title=\"woodalls75th\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls75th2.jpg\" width=\"515\" height=\"355\" /><img class=\"alignnone size-full wp-image-2036\" title=\"woodemail1\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/woodemail11.jpg\" width=\"515\" height=\"255\" />\r\n\r\n<img class=\"alignnone size-full wp-image-1720\" title=\"woodalls.biz.RVlife.3\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls.biz_.RVlife.3.jpg\" width=\"515\" height=\"324\" />\r\n\r\n<strong> </strong><strong>We provided creative direction and development for a comprehensive marketing communication program that included trade show communications, exhibit display, print advertising, sales literature, email marketing, and an online media planning website for all of Woodall\'s publications in print and online.</strong>\r\n\r\n<strong>Business Outcome\r\nIn 2009, all the major competitors were experiencing double-digit drops in advertising revenue. Woodall\'s, on the other hand, experienced only modest reduction it\'s revenue projections, and is now in a stronger position to take advantage of a rebounding economy.</strong>', 'Case Study: Woodall\'s Brand Positioning', '', 'inherit', 'open', 'open', '', '238-revision-4', '', '', '2013-03-08 23:14:53', '2013-03-08 23:14:53', '', 238, 'http://pullinc.berchman.net/238-revision-4/', 0, 'revision', '', 0);
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(3605, 1, '2013-03-01 22:56:35', '2013-03-01 22:56:35', '<h2>Welcome to PULL Brand Innovation.\r\nWe specialize in what\'s next.</h2>\r\n<img class=\"alignnone size-full wp-image-2455\" alt=\"Image of hand holding growth\" src=\"/pullinc/wp-content/uploads/2011/05/growth-e1362178201947.jpg\" width=\"515\" height=\"312\" />\r\n<h3>Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</h3>\r\n<ul id=\"profile-navigation\">\r\n	<li><a title=\"Bloom Brand Development\" href=\"http://www.pullinc.com/case-studies/bloom/\" target=\"_blank\">launching a new business</a></li>\r\n	<li><a title=\"Hewlett-Packard LightScribe Brand Development\" href=\"http://www.pullinc.com/case-studies/hp/\" target=\"_blank\">inventing new brands</a></li>\r\n	<li><a title=\"KeVita Probiotic Drinks Brand Refresh\" href=\"http://www.pullinc.com/brand-story-kevita-strategic-brand-development/\" target=\"_blank\">positioning brands for the next level of growth</a></li>\r\n</ul>\r\nWe’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.', 'Strategic and Creative Branding for Emerging Companies', '', 'inherit', 'open', 'open', '', '2339-revision-6', '', '', '2013-03-01 22:56:35', '2013-03-01 22:56:35', '', 2339, 'http://pullinc.berchman.net/2339-revision-6/', 0, 'revision', '', 0),
(3607, 1, '2013-03-04 18:56:48', '2013-03-04 18:56:48', '<h2>Our sole focus is helping business leaders and marketing teams in emerging companies build the early foundations of competitive advantage and brand success.</h2>\r\n<img id=\"expertise-image\" title=\"brand innovation is love\" alt=\"Brand Innovation is Love graphic\" src=\"/pullinc/wp-content/uploads/2009/01/dowhatmatters1.jpg\" width=\"515\" height=\"183\" />\r\n<h3>When your organization is seeking new opportunities and tangible solutions to grow your business and the value of your brand, we help marketing teams discover, define and visualize their brand\'s full potential in the marketplace by:</h3>\r\n<ul id=\"benefit-list\">\r\n	<li>Discovering the best opportunities for your brand to gain competitive advantage.</li>\r\n	<li>Developing a compelling positioning for your brand that connects a unique and relevant value proposition to the right customers.</li>\r\n	<li>Creating a brand messaging platform that inspires the hearts, minds and purchase behavior of your target customer and increases engagement with your brand.</li>\r\n	<li>Designing the tools, artifacts and experiences that elevates the perception of your brand by higher value customers at every touch point in the value chain.</li>\r\n	<li>Create an effective brand management discipline to grow the value of your brand, build trust in your brand’s promise, and earn the advocacy of those your brand serves.</li>\r\n</ul>\r\nWe serve emerging consumer and business-to-business companies. You can learn more about how our expertise has helped other organizations overcome their brand development challenges by clicking on the brand story that\'s featured on the upper right of this page.\r\n<h3>Brand Consulting Expertise</h3>\r\n<a href=\"#\"><img class=\"alignright size-full wp-image-3082\" alt=\"Startup Workshop Cover\" src=\"/pullinc/wp-content/uploads/2009/01/PULL-StartupWorkshop-1.jpg\" width=\"250\" height=\"334\" /></a>PULL offers issue-based brand development consulting through our program of workshops designed to help marketing teams gain greater insight and clarity on the issues facing their next level of business growth, and the confidence to make the right strategic and creative decisions that will effect their competitive advantage in the marketplace.\r\n\r\nWe offer these strategic workshops within the disciplines of brand strategy, development, positioning, brand architecture and brand storytelling. The workshops are specifically designed around the issues that face marketers in early-stage and emerging companies who are charged with creating the strategic foundation for their brand. Workshops are facilitated by Senior Brand Strategists with decades of experience in strategic brand development.\r\n\r\nAt the conclusion of the workshop, we prepare an executive summary documentation that outlines all strategic decisions and hypothesis discussed in the workshop with relevant recommendations on strategic imperatives for next steps. This document serves as a foundation for developing the creative briefs that inform and guide tactical implementation.\r\n\r\n<a title=\"Brand Strategy Workshops\" href=\"http://www.pullinc.com/pull-brand-innovation-strategic-workshops/\" target=\"_blank\"> <strong>Learn more about our Brand Strategy Workshops.</strong></a>\r\n\r\n<img class=\"alignnone size-full wp-image-3085\" title=\"design\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/design.png\" width=\"515\" height=\"135\" />\r\n<h3>Brand Development and Design</h3>\r\nPULL offers creative consulting, creative direction and design development expertise to bring your strategic brand vision to life at every customer touchpoint in the value chain. We offer our clients highly specialized expertise in these creative brand development and management disciplines:\r\n<ul>\r\n	<li>Strategic Brand Storytelling and Messaging Development</li>\r\n	<li>Corporate and Brand Visual Identity Design &amp; Development</li>\r\n	<li>Visual Design of Brand Language, Standards and Use Guidelines</li>\r\n	<li>Retail Presence, Product Packaging, Merchandising and Point of Sale</li>\r\n	<li>Internal Stakeholder and Marketing Communications</li>\r\n</ul>\r\n<a title=\"PULL Brand Innovation Portfolio\" href=\"http://www.krop.com/pullbrandinnovation/#/\" target=\"_blank\">Review our Portfolio of Brand Innovation and Development Work</a>\r\n\r\nFor new business inquiries, and to learn more about our strategic brand development workshops, please email <a href=\"mailto:tdawson@pullinc.com\">Thomson Dawson,</a> Managing Partner.', 'Brand Innovation Expertise for Startups and Emerging Companies', '', 'inherit', 'open', 'open', '', '180-revision-10', '', '', '2013-03-04 18:56:48', '2013-03-04 18:56:48', '', 180, 'http://pullinc.berchman.net/180-revision-10/', 0, 'revision', '', 0),
(3609, 1, '2013-03-04 19:18:28', '2013-03-04 19:18:28', '<h3>If your company has a brand innovation or product launch challenge that\'s impacting your success in the marketplace, let\'s begin a conversation to learn how we can help you achieve your brand building objectives.</h3>\r\n\r\n<a title=\"PULL Brand Innovation Overview\" href=\"/2008/10/PULL-Profile-2012.pdf\" target=\"_blank\"><img class=\"size-full wp-image-2134 alignleft\" style=\"margin-top: 0px; margin-bottom: 0px;\" title=\"PULL Profile 2012\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/PULL.Profile.contact.jpg\" width=\"200\" height=\"266\" /></a>\r\n\r\n<strong>PULL Brand Innovation</strong>\r\n<span style=\"color: #808080;\">Influence by Design</span>\r\n<span style=\"color: #808080;\"> Part of the Dawson+Company Creative Group</span>\r\n<span style=\"color: #808080;\"> Ojai, California 93023 USA</span>\r\n<span style=\"color: #000000;\"><strong>Business Inquiries Contact:</strong></span>\r\n<strong>Thomson Dawson</strong>\r\n<strong> Managing Partner</strong>\r\n<strong> Brand Strategist / Chief Creative Officer</strong>\r\n<strong> Mobile Direct 805 886 5902</strong>\r\n<a title=\"Contact Thomson Dawson\" href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">tdawson@pullinc.com</a>\r\n\r\n<h3>PULL Strategic Alliance Partners</h3>\r\n<img class=\"size-full wp-image-3300 alignnone\" style=\"margin-top: 20px; margin-bottom: 20px;\" title=\"BlakeProjectlogo\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/BlakeProjectlogoFINAL.jpg\" width=\"200\" height=\"204\" />\r\nThe Blake Project is a strategic brand consultancy with extensive expertise in brand education, market research and brand licensing. The Blake Project offers proven proprietary tools and methods to help brand owners break through complex marketing and brand licensing challenges. The Blake Project is the publisher of Brand Strategy Insider, a premier blog in the field of brand education, strategy, and licensing. Branding Strategy Insider has 30,000 daily readers and is rated in the top 50 marketing blogs according to Advertising Age.\r\n\r\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\r\n<span style=\"color: #808080;\"><strong> Derrick Daye</strong></span>\r\n<span style=\"color: #808080;\"><strong> Managing Partner</strong></span>\r\n<span style=\"color: #808080;\"><strong> Mobile 813 842 2260</strong></span>\r\n<span style=\"color: #808080;\"><strong><a href=\"mailto:ddaye@theblakeproject.com\">ddaye@theblakeproject.com</a></strong></span>\r\n<strong> <a title=\"The Blake Project Website\" href=\"http://www.theblakeproject.com\" target=\"_blank\">www.theblakeproject.com</a></strong>\r\n<strong> <a title=\"Branding Strategy Insider Blog\" href=\"http://www.brandingstrategyinsider.com\" target=\"_blank\">www.brandingstrategyinsider.com</a></strong>\r\n\r\n&nbsp;\r\n\r\n<strong><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-1183\" title=\"BrandIQlogo-Blue\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/BrandIQlogo-Blue.png\" width=\"181\" height=\"44\" /></span></strong>\r\n<span style=\"color: #000000;\">BrandIQ is a consumer insights and market research firm with full-service qualitative and quantitative consumer research capabilities. BrandIQ brings real knowledge beyond the numbers that provides brand owners more clarity and peace of mind in the strategic decisions made in innovation and strengthening your brand equity.</span>\r\n\r\n<span style=\"color: #808080;\"><strong>Consumer Insight and Research</strong></span>\r\n<span style=\"color: #808080;\"> 801 Hyperion Ave. Studio 104</span>\r\n<span style=\"color: #808080;\"> Los Angeles, CA 90027</span>\r\n<span style=\"color: #808080;\"> v 323 912 1935  f 323 912 1939</span>\r\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\r\n<span style=\"color: #808080;\"> <strong> Mike Murphy</strong></span>\r\n<span style=\"color: #808080;\"> <strong> Founder &amp; CEO</strong></span>\r\n<span style=\"color: #808080;\"> <strong> <a href=\"mailto:mmurphy@brandiq.biz\" target=\"_blank\">mmurphy@brandiq.biz</a></strong></span>\r\n<span style=\"color: #808080;\"> <strong> <a href=\"http://www.brandiq.biz\" target=\"_blank\">www.brandiq.biz</a></strong></span>', 'Let PULL Brand Innovation help you create brand building success.', '', 'inherit', 'open', 'open', '', '11-revision-3', '', '', '2013-03-04 19:18:28', '2013-03-04 19:18:28', '', 11, 'http://pullinc.berchman.net/11-revision-3/', 0, 'revision', '', 0),
(3611, 1, '2013-03-08 22:44:12', '2013-03-08 22:44:12', '<h3>If your company has a brand innovation or product launch challenge that\'s impacting your success in the marketplace, let\'s begin a conversation to learn how we can help you achieve your brand building objectives.</h3>\n<a title=\"PULL Brand Innovation Overview\" href=\"/2008/10/PULL-Profile-2012.pdf\" target=\"_blank\"><img class=\"size-full wp-image-2134 alignleft\" style=\"margin-top: 0px; margin-bottom: 0px;\" title=\"PULL Profile 2012\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/PULL.Profile.contact.jpg\" width=\"200\" height=\"266\" /></a>\n\n<strong>PULL Brand Innovation</strong>\n<span style=\"color: #808080;\">Influence by Design</span>\n<span style=\"color: #808080;\"> Part of the Dawson+Company Creative Group</span>\n<span style=\"color: #808080;\"> Ojai, California 93023 USA</span>\n<span style=\"color: #000000;\"><strong>Business Inquiries Contact:</strong></span>\n<strong>Thomson Dawson</strong>\n<strong> Managing Partner</strong>\n<strong> Brand Strategist / Chief Creative Officer</strong>\n<strong> Mobile Direct 805 886 5902</strong>\n<a title=\"Contact Thomson Dawson\" href=\"mailto:tdawson@pullinc.com\" target=\"_blank\">tdawson@pullinc.com</a>\n<h3>PULL Strategic Alliance Partners</h3>\n<img class=\"size-full wp-image-3300 alignnone\" style=\"margin-top: 20px; margin-bottom: 20px;\" title=\"BlakeProjectlogo\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/BlakeProjectlogoFINAL.jpg\" width=\"200\" height=\"204\" />\nThe Blake Project is a strategic brand consultancy with extensive expertise in brand education, market research and brand licensing. The Blake Project offers proven proprietary tools and methods to help brand owners break through complex marketing and brand licensing challenges. The Blake Project is the publisher of Brand Strategy Insider, a premier blog in the field of brand education, strategy, and licensing. Branding Strategy Insider has 30,000 daily readers and is rated in the top 50 marketing blogs according to Advertising Age.\n\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\n<span style=\"color: #808080;\"><strong> Derrick Daye</strong></span>\n<span style=\"color: #808080;\"><strong> Managing Partner</strong></span>\n<span style=\"color: #808080;\"><strong> Mobile 813 842 2260</strong></span>\n<span style=\"color: #808080;\"><strong><a href=\"mailto:ddaye@theblakeproject.com\">ddaye@theblakeproject.com</a></strong></span>\n<strong> <a title=\"The Blake Project Website\" href=\"http://www.theblakeproject.com\" target=\"_blank\">www.theblakeproject.com</a></strong>\n<strong> <a title=\"Branding Strategy Insider Blog\" href=\"http://www.brandingstrategyinsider.com\" target=\"_blank\">www.brandingstrategyinsider.com</a></strong>\n\n&nbsp;\n\n<strong><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-1183\" title=\"BrandIQlogo-Blue\" alt=\"\" src=\"/pullinc/wp-content/uploads/2008/10/BrandIQlogo-Blue.png\" width=\"181\" height=\"44\" /></span></strong>\n<span style=\"color: #000000;\">BrandIQ is a consumer insights and market research firm with full-service qualitative and quantitative consumer research capabilities. BrandIQ brings real knowledge beyond the numbers that provides brand owners more clarity and peace of mind in the strategic decisions made in innovation and strengthening your brand equity.</span>\n\n<span style=\"color: #808080;\"><strong>Consumer Insight and Research</strong></span>\n<span style=\"color: #808080;\"> 801 Hyperion Ave. Studio 104</span>\n<span style=\"color: #808080;\"> Los Angeles, CA 90027</span>\n<span style=\"color: #808080;\"> v 323 912 1935  f 323 912 1939</span>\n<span style=\"color: #808080;\"><strong>Contact:</strong></span>\n<span style=\"color: #808080;\"> <strong> Mike Murphy</strong></span>\n<span style=\"color: #808080;\"> <strong> Founder &amp; CEO</strong></span>\n<span style=\"color: #808080;\"> <strong> <a href=\"mailto:mmurphy@brandiq.biz\" target=\"_blank\">mmurphy@brandiq.biz</a></strong></span>\n<span style=\"color: #808080;\"> <strong> <a href=\"http://www.brandiq.biz\" target=\"_blank\">www.brandiq.biz</a></strong></span>', 'Contact Us', '', 'inherit', 'open', 'open', '', '11-autosave', '', '', '2013-03-08 22:44:12', '2013-03-08 22:44:12', '', 11, 'http://pullinc.berchman.net/11-autosave/', 0, 'revision', '', 0),
(3612, 2, '2013-03-13 17:50:33', '2013-03-13 17:50:33', '&nbsp;\r\n\r\nBusiness to Business\r\nDigital Print and Data Management\r\nBrightformat\r\nBrand Positioning, Naming Development and Corporate Identity Design\r\n<h1><span style=\"color: #b8860b;\">After eight years of growth, this digital print and data management company reinvents itself with a new brand positioning and corporate identity as their foundation for a brighter future.</span></h1>\r\n<a href=\"http://www.brightformat.com\"><img class=\"alignnone size-full wp-image-3066\" title=\"brightformat-lead\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/brightformat-lead.jpg\" width=\"515\" height=\"209\" /></a><a href=\"/2012/08/bflogo.jpg\"><img class=\"alignnone size-full wp-image-3067\" title=\"brightformat logo\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bflogo.jpg\" width=\"515\" height=\"186\" /></a>\r\n<a href=\"http://www.brightformat.com/\" target=\"_blank\">Brightformat</a> is a leading digital print and data management services company headquartered in Grand Rapids, Michigan. The eight year old company, originally known as Diversified Data Services, had grown far beyond its original data and mailing services roots to become one of West Michigan’s premier providers of digital printing, wide format printing and direct marketing services.\r\n\r\n<strong>The Challenge</strong>\r\nThe printing industry is a commodity business where customers have abundant choice of providers and most printing companies compete for business solely on price. The company, which had an excellent reputation for customer service, had moved the core of its original mail house services business to new technologies in on-demand printing, large format printing and direct marketing support services.\r\n\r\nCompany executives realized in order to grow to the next level, the business name was no longer relevant and expressive of the type of business the company had become. Executive leadership recognized that a name change and complete shift in the way the company marketed its services was necessary.\r\n\r\n<a href=\"http://www.brightformat.com/\"><img class=\"alignnone size-full wp-image-3069\" title=\"bf-apparal\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bf-apparal.jpg\" width=\"515\" height=\"352\" /></a>\r\n<img class=\"alignnone size-full wp-image-3070\" title=\"bf-web-home\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/bf-web-home.jpg\" width=\"515\" height=\"343\" />\r\n\r\n<strong>Brand Innovation</strong>\r\nWorking with the company’s executive management team over a six month period, we facilitated a series of brand strategy and positioning workshops designed to guide the client’s executive and business development team to refocus and recalibrate their value proposition to a discerning customer segment. This target customer segment highly valued the specialized expertise of digital on demand print services, and they represented a customer group at the premium end of the West Michigan market.\r\n\r\nBeyond the functional benefits associated with the specialized expertise their customer’s enjoyed, we learned that this customer segment valued a distinctive level of personalized service expressed through proactive problem solving innovation. The client’s reputation for creativity, innovation and ingenuity coupled with a vibrant, stress free customer experience was the source of differentiation and “oneliness” that enabled the client to build their new brand positioning around the idea of focusing on the customer’s marketing success, rather than simply delivering a print job.\r\n\r\nTo bring this positioning to life, we guided the client’s executive team through a rigorous naming process that mandated the new trade name be highly evocative supporting the client’s innovative approach to collaborating with their customer’s to create marketing success.\r\n\r\nBrightformat was the perfect name to embody the idea of illumination, innovation and vibrant customer experiences. We then designed the new corporate identity system that included a new logotype, symbol, color system and visual design standards for all marketing and communications. Examples of those executions are featured here.\r\n\r\n<a href=\"http://vimeo.com/48003840\"><img class=\"alignleft size-full wp-image-3068\" title=\"Brightformat Video\" alt=\"\" src=\"/pullinc/wp-content/uploads/2012/08/pete-and-mike.jpg\" width=\"250\" height=\"384\" /></a>\r\n\r\n<strong>The Outcome</strong>\r\nCheck out the <a href=\"http://vimeo.com/48003840\" target=\"_blank\">video</a> featuring Brightformat’s executive leadership announcing the name change with humor and grace. Here’s what Pete Houlihan, CEO of Brightformat, had to say about their engagement with PULL:\r\n\r\n<em>“From the very beginning of the workshops with PULL and through the implementation of our name and visual expression, PULL was thoughtful, collaborative, and was clearly committed to our success. Their experience, guidance, and creativity helped guide two very different shareholders toward a result that we simply could not be happier with. They didn’t tell us who we should be or where we should go–they guided us along a path that helped us discover that our direction and purpose had been there all along, we just needed the expertise to help us reveal it.”</em>\r\n\r\n&nbsp;\r\n\r\n<strong>Thank you Brightformat! We wish you great success and brighter days ahead.</strong>', 'Case Study: Brightformat Strategic Brand Development', '', 'inherit', 'open', 'open', '', '3530-autosave', '', '', '2013-03-13 17:50:33', '2013-03-13 17:50:33', '', 3530, 'http://pullinc.berchman.net/3530-autosave/', 0, 'revision', '', 0),
(3613, 2, '2013-03-08 22:38:58', '2013-03-08 22:38:58', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study: Brightformat', '', 'inherit', 'open', 'open', '', '3530-revision-4', '', '', '2013-03-08 22:38:58', '2013-03-08 22:38:58', '', 3530, 'http://pullinc.berchman.net/3530-revision-4/', 0, 'revision', '', 0),
(3614, 2, '2013-03-13 17:36:58', '2013-03-13 17:36:58', '&nbsp;\r\n\r\n<span style=\"color: #808080;\"><strong>Consumer Products\r\nJB Jewelry International\r\nBrand Strategy / Positioning / New Product Brand Development</strong></span>\r\n<h1><span style=\"color: #b8860b;\">This North American diamond jewelry distributor creates a new jewelry brand celebrating life\'s most enduring connections.</span></h1>\r\n<span style=\"color: #333333;\"><span style=\"color: #808000;\"><img class=\"alignnone size-full wp-image-2056\" title=\"Soulmatebrand-ID\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/Soulmatebrand-ID.jpg\" width=\"515\" height=\"330\" />\r\n</span></span>\r\n\r\nJB Jewelry is a global diamond jewelry marketer. Its North American subsidiary had created a line of mid-priced diamond pendant jewelry for distribution at mass retail outlets, department stores, and independent jewelry stores in the US and Canada. In a highly competitive category, management recognized they needed to define a space where they could play and win. They asked us to help them create a new brand from the ground up.\r\n\r\nWe began by focusing on the key product attribute – jewelry designs that featured keepsake diamond insets that were cut from the same original rough stone and placed in matching pendants. Most jewelry pieces of this type are commonly merchandised as stand alone pieces, one of many displayed in a generic jewelry case. Jewelry products of this type were ubiquitous.  We uncovered the highly emotional associations people had with \"keepsake\" gift giving. Splitting a rough stone and placing it in matching or nested designs was a perfect metaphor for the enduring bonds loved ones share. After all, nothing is more permanent than a diamond.\r\n\r\nFrom this learning, PULL created a value proposition and brand positioning strategy that focused solely on the enduring emotional connections consumers associated with a keepsake diamond purchase on the special occasions when these connections are celebrated in people\'s lives. What mattered most to people was coming together as one. And a result,  SoulMate Diamond Jewelry was born.\r\n\r\n<img class=\"alignnone size-full wp-image-2057\" title=\"soulmate.boxes\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.boxes_.jpg\" width=\"515\" height=\"278\" /><img class=\"alignnone size-full wp-image-2058\" title=\"soulmate-cert\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-cert.jpg\" width=\"515\" height=\"383\" />\r\n\r\n<img class=\"alignnone size-full wp-image-2061\" title=\"soulmate.brochure\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.brochure.jpg\" width=\"515\" height=\"162\" /><a href=\"/2009/01/soulmate-spread.jpg\"><img class=\"alignnone size-full wp-image-2077\" title=\"soulmate-spread\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-spread.jpg\" width=\"515\" height=\"305\" /></a>\r\n<img class=\"alignnone size-full wp-image-3750\" alt=\"soulmate billboard\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/soulmate-billboard.jpg\" width=\"600\" height=\"840\" />\r\n\r\nWe created the brand\'s essence, voice and identity expressed in the tagline \"Become one. Again.\".   We provided creative direction and guidance to the marketing team for defining the brand\'s retail presence and the components for market launch. Elements of the launch phase included keepsake packaging, in-store merchandising elements, collateral sales materials distributed to retailers, and the creative direction and messaging for a branded e-commerce web site.  Additionally we developed direct marketing communications used by retailers and targeting consumers purchasing for special occasions such as the birth of a child, Mother’s Day, birthdays and anniversaries.\r\n\r\n<strong>As a result of brand development initiative, SoulMate Diamond Jewelry was enthusiastically received by independent jewelry retailers in in the US and Canada. JB Jewelry was also successful in obtaining new distribution through several major jewelry retailers like Sterling, Gordon\'s and Macy\'s stores in North America. In the years since its introduction, the SoulMate brand  has grown distribution to key Asian markets.</strong>\r\n\r\n<strong><a href=\"/2009/01/pull_case_study_soulmate.pdf\">Download SoulMate Case Study</a></strong>', 'Case Story: Soulmate Diamond Jewelry Brand Development', '', 'inherit', 'open', 'open', '', '118-autosave', '', '', '2013-03-13 17:36:58', '2013-03-13 17:36:58', '', 118, 'http://pullinc.berchman.net/118-autosave/', 0, 'revision', '', 0),
(3615, 2, '2013-03-08 22:38:50', '2013-03-08 22:38:50', '<span style=\"color: #808080\"><strong>Consumer Products\nJB Jewelry International\nBrand Strategy / Positioning / New Product Brand Development</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n<h1><span style=\"color: #808080\">This North American diamond jewelry distributor creates a new jewelry brand celebrating life\'s most enduring connections.</span></h1>\n<span style=\"color: #333333\"><span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-2056\" title=\"Soulmatebrand-ID\" src=\"/pullinc/wp-content/uploads/2009/01/Soulmatebrand-ID.jpg\" alt=\"\" width=\"515\" height=\"330\" />\n</span></span>\n<h2>JB Jewelry is a global diamond jewelry marketer. Its North American subsidiary had created a line of mid-priced diamond pendant jewelry for distribution at mass retail outlets, department stores, and independent jewelry stores in the US and Canada. In a highly competitive category, management recognized they needed to define a space where they could play and win. They asked us to help them create a new brand from the ground up.</h2>\nWe began by focusing on the key product attribute – jewelry designs that featured keepsake diamond insets that were cut from the same original rough stone and placed in matching pendants. Most jewelry pieces of this type are commonly merchandised as stand  alone pieces, one of many displayed in a generic jewelry case. Jewelry products of this type were ubiquitous.  We  uncovered the highly emotional associations people had with \"keepsake\"  gift giving. Splitting a rough stone and placing it in matching or  nested designs was a perfect metaphor for the enduring bonds loved  ones share. After all, nothing is more permanent than a diamond.\n\nFrom this learning, PULL created a value proposition and brand positioning strategy that focused solely on the enduring emotional connections consumers associated with a keepsake diamond purchase on the special occasions when these connections are celebrated in people\'s lives. What mattered most to people was coming together as one. And a result,  SoulMate Diamond Jewelry was born.\n\n<img class=\"alignnone size-full wp-image-2057\" title=\"soulmate.boxes\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.boxes_.jpg\" alt=\"\" width=\"515\" height=\"278\" /><img class=\"alignnone size-full wp-image-2058\" title=\"soulmate-cert\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-cert.jpg\" alt=\"\" width=\"515\" height=\"383\" /><img class=\"alignnone size-full wp-image-2061\" title=\"soulmate.brochure\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.brochure.jpg\" alt=\"\" width=\"515\" height=\"162\" /><a href=\"/2009/01/soulmate-spread.jpg\"><img class=\"alignnone size-full wp-image-2077\" title=\"soulmate-spread\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-spread.jpg\" alt=\"\" width=\"515\" height=\"305\" /></a>\n\nWe created the brand\'s essence, voice and identity expressed in the  tagline \"Become one. Again.\".   We provided creative direction and  guidance to the marketing team for defining the brand\'s retail presence  and the components for market launch. Elements of the launch phase  included keepsake packaging, in-store merchandising elements, collateral  sales materials distributed to retailers, and the creative direction  and messaging for a branded e-commerce web site.  Additionally we  developed direct marketing communications used by retailers and  targeting consumers purchasing for special occasions such as the birth  of a child, Mother’s Day, birthdays and anniversaries.\n\n<strong>As a result of brand development initiative, SoulMate Diamond Jewelry  was enthusiastically received by independent jewelry retailers in in the US and Canada. JB Jewelry was also successful in obtaining new distribution through several major jewelry  retailers like Sterling, Gordon\'s and Macy\'s stores in North America</strong>. In the years since its introduction, the SoulMate brand  has grown distribution to key Asian markets.\n\n<strong><a href=\"/2009/01/pull_case_study_soulmate.pdf\">Download SoulMate Case Study</a></strong>', 'Case Story: Soulmate Diamond Jewelry', '', 'inherit', 'open', 'open', '', '118-revision-2', '', '', '2013-03-08 22:38:50', '2013-03-08 22:38:50', '', 118, 'http://pullinc.berchman.net/118-revision-2/', 0, 'revision', '', 0),
(3678, 2, '2013-03-08 23:35:04', '2013-03-08 23:35:04', '<span style=\"color: #808080\"><strong>Consumer Products\r\nJB Jewelry International\r\nBrand Strategy / Positioning / New Product Brand Development</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n\r\n<span style=\"color: #808080\"><strong>\r\n</strong></span>\r\n<h1><span style=\"color: #808080\">This North American diamond jewelry distributor creates a new jewelry brand celebrating life\'s most enduring connections.</span></h1>\r\n<span style=\"color: #333333\"><span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-2056\" title=\"Soulmatebrand-ID\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/Soulmatebrand-ID.jpg\" width=\"515\" height=\"330\" />\r\n</span></span>\r\n<h2>JB Jewelry is a global diamond jewelry marketer. Its North American subsidiary had created a line of mid-priced diamond pendant jewelry for distribution at mass retail outlets, department stores, and independent jewelry stores in the US and Canada. In a highly competitive category, management recognized they needed to define a space where they could play and win. They asked us to help them create a new brand from the ground up.</h2>\r\nWe began by focusing on the key product attribute – jewelry designs that featured keepsake diamond insets that were cut from the same original rough stone and placed in matching pendants. Most jewelry pieces of this type are commonly merchandised as stand alone pieces, one of many displayed in a generic jewelry case. Jewelry products of this type were ubiquitous.  We uncovered the highly emotional associations people had with \"keepsake\" gift giving. Splitting a rough stone and placing it in matching or nested designs was a perfect metaphor for the enduring bonds loved ones share. After all, nothing is more permanent than a diamond.\r\n\r\nFrom this learning, PULL created a value proposition and brand positioning strategy that focused solely on the enduring emotional connections consumers associated with a keepsake diamond purchase on the special occasions when these connections are celebrated in people\'s lives. What mattered most to people was coming together as one. And a result,  SoulMate Diamond Jewelry was born.\r\n\r\n<img class=\"alignnone size-full wp-image-2057\" title=\"soulmate.boxes\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.boxes_.jpg\" width=\"515\" height=\"278\" /><img class=\"alignnone size-full wp-image-2058\" title=\"soulmate-cert\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-cert.jpg\" width=\"515\" height=\"383\" /><img class=\"alignnone size-full wp-image-2061\" title=\"soulmate.brochure\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate.brochure.jpg\" width=\"515\" height=\"162\" /><a href=\"/2009/01/soulmate-spread.jpg\"><img class=\"alignnone size-full wp-image-2077\" title=\"soulmate-spread\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/soulmate-spread.jpg\" width=\"515\" height=\"305\" /></a>\r\n\r\nWe created the brand\'s essence, voice and identity expressed in the tagline \"Become one. Again.\".   We provided creative direction and guidance to the marketing team for defining the brand\'s retail presence and the components for market launch. Elements of the launch phase included keepsake packaging, in-store merchandising elements, collateral sales materials distributed to retailers, and the creative direction and messaging for a branded e-commerce web site.  Additionally we developed direct marketing communications used by retailers and targeting consumers purchasing for special occasions such as the birth of a child, Mother’s Day, birthdays and anniversaries.\r\n\r\n<strong>As a result of brand development initiative, SoulMate Diamond Jewelry was enthusiastically received by independent jewelry retailers in in the US and Canada. JB Jewelry was also successful in obtaining new distribution through several major jewelry retailers like Sterling, Gordon\'s and Macy\'s stores in North America</strong>. In the years since its introduction, the SoulMate brand  has grown distribution to key Asian markets.\r\n\r\n<strong><a href=\"/2009/01/pull_case_study_soulmate.pdf\">Download SoulMate Case Study</a></strong>', 'Case Story: Soulmate Diamond Jewelry Brand Development', '', 'inherit', 'open', 'open', '', '118-revision-4', '', '', '2013-03-08 23:35:04', '2013-03-08 23:35:04', '', 118, 'http://pullinc.berchman.net/118-revision-4/', 0, 'revision', '', 0),
(3616, 2, '2013-03-08 22:38:21', '2013-03-08 22:38:21', '<span style=\"color: #808080\"><strong>Business Products\nHaworth Inc.\nBrand Positioning / Corporate Identity Development / Brand Communication</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n<h1><span style=\"color: #808080\">Based on its innovative product design, this leading office furniture company unifies its brand positioning and identity to become a global leader in defining and supporting the way people work.\n</span></h1>\n<img class=\"alignnone size-full wp-image-1090\" title=\"haworthlead\" src=\"/pullinc/wp-content/uploads/2009/01/haworthlead.jpg\" alt=\"\" width=\"515\" height=\"226\" />\n\n<span style=\"color: #808080\"><strong> </strong></span>\n\n<img class=\"alignnone size-full wp-image-838\" title=\"haworthlogo\" src=\"/pullinc/wp-content/uploads/2009/01/haworthlogo.gif\" alt=\"haworthlogo\" width=\"515\" height=\"125\" />\n<h2>After a decade of global acquisitions, Haworth had grown to become the world’s second largest manufacturer and marketer of office furniture and corporate facilities management services. As a result, Haworth’s brand and product offerings had become blurred and fragmented in the minds of its major corporate customers and influential industry professionals, architects and specifiers.</h2>\nTo gain global marketing and sales efficiencies, Haworth determined it must consolidate its diverse product lines, marketed under various trade names, into one global brand identity, and reposition its brand to a more design-driven customer segment. Working with Haworth\'s leadership and product marketing teams, PULL was retained to help Haworth redefine its global brand positioning, and refine its corporate identity system implemented across its global operations. We designed a refined logotype and positioning tag line \"furniture for what\'s next\" to communicate Haworth\'s forward looking vision to develop and bring to market office furniture products that support the rapid pace of change in the working environment.\n\n<img class=\"alignnone size-full wp-image-1091\" title=\"haworth-idcomp\" src=\"/pullinc/wp-content/uploads/2009/01/haworth-idcomp.jpg\" alt=\"\" width=\"515\" height=\"301\" /><img class=\"alignnone size-full wp-image-1094\" title=\"haworthshow\" src=\"/pullinc/wp-content/uploads/2009/01/haworthshow.jpg\" alt=\"\" width=\"515\" height=\"301\" /><img class=\"alignnone size-full wp-image-2048\" title=\"haworthshow1\" src=\"/pullinc/wp-content/uploads/2009/01/haworthshow1.jpg\" alt=\"\" width=\"515\" height=\"243\" /><img class=\"alignnone size-full wp-image-2049\" title=\"haworthcorp\" src=\"/pullinc/wp-content/uploads/2009/01/haworthcorp.jpg\" alt=\"\" width=\"515\" height=\"372\" /><img class=\"alignnone size-full wp-image-2051\" title=\"haworth logos\" src=\"/pullinc/wp-content/uploads/2009/01/haworth-logos.jpg\" alt=\"\" width=\"515\" height=\"237\" />\n\nTo bring this story to life for Haworth employees and customers, we  developed a comprehensive corporate and marketing communications  messaging guidelines to unify its global messaging and product showroom  facilities around the world.  Over a three year period, we helped  Haworth marketing teams execute this initiatives over all its product  marketing and sales groups.\n\n<strong>Today, with over $2 billion dollars a year in revenue, Haworth  continues to innovate the industry through office furniture solutions  that are specified and installed in the facilities of leading corporate  customers all over the world.</strong>\n\n<strong><a href=\"/2009/01/pull_case_study_haworth.pdf\">Download Haworth Case Study</a></strong>', 'Case Story: Haworth, Inc. Corporate Identity', '', 'inherit', 'open', 'open', '', '115-revision-2', '', '', '2013-03-08 22:38:21', '2013-03-08 22:38:21', '', 115, 'http://pullinc.berchman.net/115-revision-2/', 0, 'revision', '', 0),
(3617, 2, '2013-03-08 22:38:37', '2013-03-08 22:38:37', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Story: Kevita', '', 'inherit', 'open', 'open', '', '3527-revision-4', '', '', '2013-03-08 22:38:37', '2013-03-08 22:38:37', '', 3527, 'http://pullinc.berchman.net/3527-revision-4/', 0, 'revision', '', 0),
(3618, 2, '2013-03-08 23:06:57', '2013-03-08 23:06:57', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<blockquote>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</blockquote>\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study: Brightformat positions it\'s brand for a brighter future.', '', 'inherit', 'open', 'open', '', '3530-revision-5', '', '', '2013-03-08 23:06:57', '2013-03-08 23:06:57', '', 3530, 'http://pullinc.berchman.net/3530-revision-5/', 0, 'revision', '', 0);
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(3619, 2, '2013-03-08 22:39:29', '2013-03-08 22:39:29', '<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>Travel and Tourism Publishing\nAffinity Group, Inc\nWoodall\'s North American Campground Directories\nProduct Brand Positioning / Brand Communications</strong></span></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\n</strong></span></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\n</strong></span></span></span>\n<h1><span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong>\n</strong></span></span></span></h1>\n<h1><span style=\"color: #808000\"><span style=\"color: #333333\"><span style=\"color: #808080\"><strong> </strong></span></span></span><span style=\"color: #808080\">The leading publisher of RV travel and family campground directories elevates its brand positioning and expression to celebrate its 75th Anniversary.</span></h1>\n<span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-2025\" title=\"woodalls theme\" src=\"/pullinc/wp-content/uploads/2009/01/woodallstheme.jpg\" alt=\"\" width=\"515\" height=\"350\" />\n</span>\n<h2>Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. Its hallmark brand is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online.</h2>\n<h2>In celebration of its 75th Anniversary, and as a response to a turbulent consumer economy, shifting demographics and the higher cost of fuel, Woodall’s marketing team asked PULL to reposition the brand to an important and under-served advertiser segment– travel and tourism associations across the US and Canada.</h2>\nWhat began as a conversation about direct marketing to this advertiser segment, evolved into a deeper process of re-thinking the Woodall’s brand positioning and value proposition to users and advertisers alike. Woodall’s Campground Directories are a highly dependable and accurate  resource for people who are passionate about the RV lifestyle.\n\nThe brand positioning “Everywhere RVers go” proclaimed Woodall\'s leadership position with RVer\'s.  We then crafted a refreshed brand voice and messaging platform based on this core competitive advantage–Woodall’s is the most widely used and trusted travel planning resource for RVer’s and family campers all across North America. Advertisers know RVer\'s really care about what Woodall\'s provides them.\n\n<strong> </strong>\n\n<img class=\"alignnone size-full wp-image-2030\" title=\"woodalls brand\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls-brand2.jpg\" alt=\"\" width=\"515\" height=\"331\" /><img class=\"alignnone size-full wp-image-2038\" title=\"woodalls75th\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls75th2.jpg\" alt=\"\" width=\"515\" height=\"355\" /><img class=\"alignnone size-full wp-image-2036\" title=\"woodemail1\" src=\"/pullinc/wp-content/uploads/2009/01/woodemail11.jpg\" alt=\"\" width=\"515\" height=\"255\" />\n\n<img class=\"alignnone size-full wp-image-1720\" title=\"woodalls.biz.RVlife.3\" src=\"/pullinc/wp-content/uploads/2009/01/woodalls.biz_.RVlife.3.jpg\" alt=\"\" width=\"515\" height=\"324\" />\n\n<strong> </strong><strong>We provided creative direction and development for a comprehensive marketing communication program that included trade show communications, exhibit display, print advertising, sales literature, email marketing, and an online media planning website for all of Woodall\'s publications in print and online.</strong>\n\n<strong>Business Outcome\nIn 2009, all the major competitors were experiencing double-digit drops  in advertising revenue. Woodall\'s, on the other hand, experienced only  modest reduction it\'s revenue projections, and is now in a stronger  position to take advantage of a rebounding economy.</strong>', 'Case Study: Woodalls', '', 'inherit', 'open', 'open', '', '238-revision-3', '', '', '2013-03-08 22:39:29', '2013-03-08 22:39:29', '', 238, 'http://pullinc.berchman.net/238-revision-3/', 0, 'revision', '', 0),
(3623, 2, '2013-03-08 23:17:07', '2013-03-08 23:17:07', '<span style=\"color: #808080\"><strong>Grocery Retail\r\nBloom Markets / Delhaize Group USA\r\nBrand Identity Developmen</strong><strong>t</strong></span>\r\n\r\n<span style=\"color: #808080\">We created a new brand for a new way to buy groceries and business is blooming!</span>\r\n\r\n<img class=\"alignnone size-full wp-image-1060\" title=\"bloomgirl\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/bloomgirl.jpg\" width=\"515\" height=\"238\" />\r\n<h2>After many years of fine-tuning a low price strategy for grocery retailing, Food Lion recognized the increased competitive threat to its core business by several non-traditional grocery discounters entering its markets. In response, Food Lion developed Bloom– a consumer centric grocery retailing concept that offered affluent customers a more enjoyable, hassle-free shopping experience with more convenient ready to eat meal selections.</h2>\r\n<span style=\"color: #333333\"><img class=\"alignnone size-full wp-image-1088\" title=\"bloom-id\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/bloom-id3.gif\" width=\"515\" height=\"356\" /></span>\r\n\r\n<span style=\"color: #333333\"><img class=\"alignnone size-full wp-image-1061\" title=\"bloominterior\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/bloominterior.jpg\" width=\"515\" height=\"353\" /></span>\r\n\r\n<span style=\"color: #333333\"><img class=\"alignnone size-full wp-image-1062\" title=\"bloomstyleguide\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/bloomstyleguide1.jpg\" width=\"515\" height=\"238\" /></span>\r\n\r\n<span style=\"color: #333333\"><img class=\"alignnone size-full wp-image-1063\" title=\"bloomcheckout\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/bloomcheckout.jpg\" width=\"515\" height=\"323\" />\r\n</span>\r\n\r\nPULL was asked to create an entirely new grocery brand from the ground up. We consulted with Food Lion’s management, marketing and store development teams on brand positioning, and provided a strategic assessment on naming alternatives that were under consideration.  The trade name Bloom was selected because it represented fresh, lively and natural goodness– all defining attributes of the merchandising plan to offer more convenient and prepared foods to a more affluent consumer.\r\n\r\nTo bring this new concept to life, we provided the store development team with a comprehensive brand identity system and design solution for store decor and design, facility signage, in-store merchandising, sub-branded areas within the store and way-finding signage. Additionally. we created the design management tools necessary to guide other creative and advertising partners who would develop future market communications programs for store grand openings.\r\n\r\n<strong>The first Bloom Markets opened in 2004 to rave customer and industry reviews. Business is blooming. Since opening the first store, nearly 60 more stores have been added, and more are on their way across the mid-atlantic and southeast regions.</strong>\r\n\r\n<span style=\"color: #333333\"><strong><a href=\"/2009/01/pull_case_study_bloom.pdf\">Download Bloom Case Study</a></strong></span>', 'Case Story: Bloom Markets Brand Development', '', 'inherit', 'open', 'open', '', '113-revision-2', '', '', '2013-03-08 23:17:07', '2013-03-08 23:17:07', '', 113, 'http://pullinc.berchman.net/113-revision-2/', 0, 'revision', '', 0),
(3624, 2, '2013-03-08 22:12:34', '2013-03-08 22:12:34', '<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\n<a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n\r\nMaecenas tempus nisi vel libero volutpat id egestas neque feugiat.\r\n\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study #10', '', 'inherit', 'open', 'open', '', '3588-revision-2', '', '', '2013-03-08 22:12:34', '2013-03-08 22:12:34', '', 3588, 'http://pullinc.berchman.net/3588-revision-2/', 0, 'revision', '', 0),
(3625, 2, '2013-03-08 22:36:47', '2013-03-08 22:36:47', '<h2>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</h2>\r\n<b></b><a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<b>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</b>\r\n\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n\r\nMaecenas tempus nisi vel libero volutpat id egestas neque feugiat.\r\n\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study #11', '', 'inherit', 'open', 'open', '', '3590-revision-2', '', '', '2013-03-08 22:36:47', '2013-03-08 22:36:47', '', 3590, 'http://pullinc.berchman.net/3590-revision-2/', 0, 'revision', '', 0),
(3626, 2, '2013-03-08 22:37:41', '2013-03-08 22:37:41', '<h2>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</h2>\r\n<h3><a href=\"http://www.google.com/\">Maecenas convallis</a>, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.</h3>\r\n<b>Sed ultricies adipiscing iaculis.</b>\r\n\r\nNam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n<ul>\r\n	<li>Maecenas tempus nisi vel libero volutpat id egestas neque feugiat.</li>\r\n	<li>Nulla auctor venenatis augue eu venenatis.</li>\r\n	<li>Duis massa lorem, mollis in porttitor vel, congue quis erat.</li>\r\n	<li>Sed hendrerit commodo eros tempor tincidunt.</li>\r\n	<li>Sed et diam justo, vel elementum nibh.</li>\r\n</ul>\r\n<h4>Lorem ipsum dolor sit amet, consectetur adipiscing elit.</h4>\r\nMaecenas convallis, enim id tempus auctor, ante diam elementum ipsum, ut suscipit justo odio non eros. In venenatis, purus a tristique placerat, erat dolor luctus est, vitae luctus ante turpis eget odio. Sed at nibh massa, eu malesuada metus. Proin ut nunc turpis. Vivamus porta, erat nec ultrices varius, lectus libero lobortis justo, blandit tincidunt libero est ut nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent congue iaculis diam, vel imperdiet diam posuere a. Mauris a tellus et nulla pretium volutpat. Cras ut nunc dolor, ac accumsan odio. Proin rhoncus sapien non nulla congue eget ultricies nisl eleifend. Fusce libero purus, commodo iaculis tincidunt vitae, consectetur id nunc.\r\n\r\n<b>Sed ultricies adipiscing iaculis.\r\n</b>Nam sagittis erat non libero scelerisque eleifend. Nulla varius auctor nisl aliquet tristique. Phasellus rutrum, nulla vel tincidunt tincidunt, dolor felis pretium nisl, id faucibus nisl justo sit amet dolor. Sed aliquam pellentesque congue. Aenean blandit odio eu elit ullamcorper quis iaculis mauris sagittis.\r\n\r\nMaecenas tempus nisi vel libero volutpat id egestas neque feugiat.\r\n\r\nNulla auctor venenatis augue eu venenatis. Duis massa lorem, mollis in porttitor vel, congue quis erat. Sed hendrerit commodo eros tempor tincidunt. Sed et diam justo, vel elementum nibh.', 'Case Study #12', '', 'inherit', 'open', 'open', '', '3592-revision-2', '', '', '2013-03-08 22:37:41', '2013-03-08 22:37:41', '', 3592, 'http://pullinc.berchman.net/3592-revision-2/', 0, 'revision', '', 0),
(3627, 2, '2013-03-13 17:58:04', '2013-03-13 17:58:04', '&nbsp;\r\n\r\nConsumer Products: Women\'s Apparel &amp; Accesssories\r\nIcon Footwear\r\nStrategic Brand Development\r\n<h1><span style=\"color: #b8860b;\">Targeting younger women consumers who value everyday originality, we collaborated with this early stage couture footwear brand to rejuvenate its brand positioning and visual expression for greater US market penetration in leading department stores.</span></h1>\r\n<h2><span style=\"color: #808080;\"><img class=\"alignnone size-full wp-image-2636\" title=\"classicicon\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/classicicon.jpg\" width=\"515\" height=\"353\" /></span></h2>\r\nIcon Footwear is a couture manufacturer and marketer of printed leather woman’s footwear, handbags and accessories. Icon footwear had experienced early marketing success through it’s offering of classic and comfortable printed leather footwear designs targeted to woman over forty. Icon products were primarily sold through small fashion boutiques and specialty apparel retailers in the US.\r\n\r\nThe brand owners desired to expand the business by developing new product designs that appealed to a younger, more fashion conscious consumer, and to increase their opportunities to penetrate major department store distribution in stores like Nordstrom\'s and Macy\'s.\r\n\r\nThe new product designs offered women consumers more stylish designs presented in fresh, colorful and artful printed leather patterns of contemporary and master paintings and prints. These footwear designs afforded consumers an opportunity to express their individuality in a spirited, lighthearted way.\r\n\r\n<img class=\"alignnone size-full wp-image-2654\" title=\"tradeshow2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/tradeshow2.jpg\" width=\"515\" height=\"345\" />\r\n\r\n<img class=\"alignnone size-full wp-image-2638\" title=\"iconweb\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/iconweb.jpg\" width=\"515\" height=\"377\" />\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignnone size-full wp-image-2639\" title=\"brochure\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/brochure.jpg\" width=\"515\" height=\"253\" />\r\n\r\nThrough qualitative research, we learned the Icon women highly-valued practical, comfortable and wearable footwear, but also appealed to their playful, individualist, expressive, non-conformist nature. The brand mantra of “step lively” became a call to action for the Icon consumer to explore and express her individuality and leave an indelible impression on those around her. The Icon women valued practical comfort without sacrificing stylish, everyday originality.\r\n\r\nTo bring this strategic brand positioning to life for retail buyers, we developed a brand messaging platform, and provided creative direction and guidance for the development of a new trademark, brand guidelines, retail packaging, merchandising elements, collateral sales materials and consumer web site.', 'Case Story: Icon Footwear Brand Development', '', 'inherit', 'open', 'open', '', '236-autosave', '', '', '2013-03-13 17:58:04', '2013-03-13 17:58:04', '', 236, 'http://pullinc.berchman.net/236-autosave/', 0, 'revision', '', 0),
(3696, 2, '2013-03-11 17:33:35', '2013-03-11 17:33:35', 'Consumer Products: Women\'s Apparel &amp; Accesssories\r\nIcon Footwear\r\nStrategic Brand Development\r\n<h1><span style=\"color: #808080\">Targeting younger women consumers who value everyday originality, we collaborated with this early stage couture footwear brand to rejuvenate its brand positioning and visual expression for greater US market penetration in leading department stores.</span></h1>\r\n<span style=\"color: #808080\"><img class=\"alignnone size-full wp-image-2636\" title=\"classicicon\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/classicicon.jpg\" width=\"515\" height=\"353\" /></span>\r\n\r\nIcon Footwear is a couture manufacturer and marketer of printed leather woman’s footwear, handbags and accessories. Icon footwear had experienced early marketing success through it’s offering of classic and comfortable printed leather footwear designs targeted to woman over forty. Icon products were primarily sold through small fashion boutiques and specialty apparel retailers in the US.\r\n\r\nThe brand owners desired to expand the business by developing new product designs that appealed to a younger, more fashion conscious consumer, and to increase their opportunities to penetrate major department store distribution in stores like Nordstrom\'s and Macy\'s.\r\n\r\nThe new product designs offered women consumers more stylish designs presented in fresh, colorful and artful printed leather patterns of contemporary and master paintings and prints. These footwear designs afforded consumers an opportunity to express their individuality in a spirited, lighthearted way.\r\n\r\n<img class=\"alignnone size-full wp-image-2654\" title=\"tradeshow2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/tradeshow2.jpg\" width=\"515\" height=\"345\" />\r\n<img class=\"alignnone size-full wp-image-2639\" title=\"brochure\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/brochure.jpg\" width=\"515\" height=\"253\" />\r\n\r\nThrough qualitative research, we learned the Icon women highly-valued practical, comfortable and wearable footwear, but also appealed to their playful, individualist, expressive, non-conformist nature. The brand mantra of “step lively” became a call to action for the Icon consumer to explore and express her individuality and leave an indelible impression on those around her. The Icon women valued practical comfort without sacrificing stylish, everyday originality.\r\n\r\nTo bring this strategic brand positioning to life for retail buyers, we developed a brand messaging platform, and provided creative direction and guidance for the development of a new trademark, brand guidelines, retail packaging, merchandising elements, collateral sales materials and consumer web site.', 'Case Story: Icon Footwear Brand Development', '', 'inherit', 'open', 'open', '', '236-revision-6', '', '', '2013-03-11 17:33:35', '2013-03-11 17:33:35', '', 236, 'http://pullinc.berchman.net/236-revision-6/', 0, 'revision', '', 0),
(3695, 2, '2013-03-11 17:32:21', '2013-03-11 17:32:21', 'Consumer Products: Women\'s Apparel &amp; Accesssories\r\nIcon Footwear\r\nStrategic Brand Development\r\n<h1><span style=\"color: #808080\">Targeting younger women consumers who value everyday originality, we collaborated with this early stage couture footwear brand to rejuvenate its brand positioning and visual expression for greater US market penetration in leading department stores.</span></h1>\r\n<span style=\"color: #808080\"><img class=\"alignnone size-full wp-image-2636\" title=\"classicicon\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/classicicon.jpg\" width=\"515\" height=\"353\" /></span>\r\n\r\nIcon Footwear is a couture manufacturer and marketer of printed leather woman’s footwear, handbags and accessories. Icon footwear had experienced early marketing success through it’s offering of classic and comfortable printed leather footwear designs targeted to woman over forty. Icon products were primarily sold through small fashion boutiques and specialty apparel retailers in the US.\r\n\r\nThe brand owners desired to expand the business by developing new product designs that appealed to a younger, more fashion conscious consumer, and to increase their opportunities to penetrate major department store distribution in stores like Nordstrom\'s and Macy\'s.\r\n\r\nThe new product designs offered women consumers more stylish designs presented in fresh, colorful and artful printed leather patterns of contemporary and master paintings and prints. These footwear designs afforded consumers an opportunity to express their individuality in a spirited, lighthearted way.\r\n\r\n<img class=\"alignnone size-full wp-image-2654\" title=\"tradeshow2\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/tradeshow2.jpg\" width=\"515\" height=\"345\" />\r\n<img class=\"alignnone size-full wp-image-2638\" title=\"iconweb\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/iconweb.jpg\" width=\"515\" height=\"377\" /><img class=\"alignnone size-full wp-image-2639\" title=\"brochure\" alt=\"\" src=\"/pullinc/wp-content/uploads/2011/10/brochure.jpg\" width=\"515\" height=\"253\" />\r\n\r\nThrough qualitative research, we learned the Icon women highly-valued practical, comfortable and wearable footwear, but also appealed to their playful, individualist, expressive, non-conformist nature. The brand mantra of “step lively” became a call to action for the Icon consumer to explore and express her individuality and leave an indelible impression on those around her. The Icon women valued practical comfort without sacrificing stylish, everyday originality.\r\n\r\nTo bring this strategic brand positioning to life for retail buyers, we developed a brand messaging platform, and provided creative direction and guidance for the development of a new trademark, brand guidelines, retail packaging, merchandising elements, collateral sales materials and consumer web site.', 'Case Story: Icon Footwear Brand Development', '', 'inherit', 'open', 'open', '', '236-revision-5', '', '', '2013-03-11 17:32:21', '2013-03-11 17:32:21', '', 236, 'http://pullinc.berchman.net/236-revision-5/', 0, 'revision', '', 0),
(3628, 2, '2013-03-08 22:38:12', '2013-03-08 22:38:12', '<span style=\"color: #333333\"> </span><span style=\"color: #808080\"><strong>Medical Products and Devices\nCoapt Systems, Inc.\nBrand Positioning / New Product and Brand Development</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n<h2><span style=\"color: #333333\">&nbsp;\n\n&nbsp;\n\n&nbsp;\n\n</span></h2>\n<h1><span style=\"color: #333333\"> </span><span style=\"color: #808080\">This facial aesthetics marketer creates a new product brand for women consumers in the North American marketplace.</span></h1>\n<h2><span style=\"color: #808000\"> <img class=\"alignnone size-full wp-image-1070\" title=\"hydrelleface\" src=\"/pullinc/wp-content/uploads/2009/01/hydrelleface3.jpg\" alt=\"\" width=\"514\" height=\"216\" /></span></h2>\n<h2>Coapt Systems is a global developer and marketer of facial aesthetic products for the plastic surgery and dermatology markets. To grow their business outside of their core products of minimally invasive surgical devices, Coapt licensed a new technology for the facial dermal filler marketplace. PULL was asked to develop a completely new product brand to be marketed under the given trade name: Hydrelle.</h2>\n<span style=\"color: #333333\"><span style=\"color: #333333\">From the ground up, PULL developed the strategic brand positioning targeting a younger, more affluent consumer. In conversations with women patients of facial dermal fillers, we learned their frequency of application would increase significantly if the experience was less painful. With that insight we helped the marketing team develop the brand positioning, brand messaging platform and tag line centered around the products most compelling competitive advantage–pain free injection. </span></span>\n\n<span style=\"color: #333333\"><span style=\"color: #333333\"><img class=\"alignnone size-full wp-image-1712\" title=\"hydrelleweb\" src=\"/pullinc/wp-content/uploads/2009/01/hydrelleweb2.gif\" alt=\"\" width=\"515\" height=\"419\" />\n</span></span>\n\n<span style=\"color: #333333\"><span style=\"color: #333333\"></span></span><strong> </strong>To  bring this value proposition to life, we created a comprehensive brand  identity system that included the new logotype, trade name signatures,  trade dress, product packaging and brand messaging guidelines that serve  as the foundation for developing marketing communications and surgical  practice enhancement programs to support the market launch of the  product in the US and Canada. PULL completed this work in an extreme  short 8-week time frame from project kick off to market launch.\n\n<strong>Six  months after the product\'s introduction, Hydrelle had gained the trust  of influential facial aesthetic surgeons and dermatologists who were  able to increase incremental consultations with prospect  women  consumers considering the procedure.</strong>\n<h2><span style=\"color: #808080\">“PULL  did an excellent job of guiding our marketing team through the  strategic positioning and creative process of our recent Hydrelle  product launch. PULL’s contributions were exceptional. More importantly,  PULL delivered all the market launch communications on a very tight implementation schedule… and on-budget!”</span></h2>\n<strong>David Barella, Senior Vice President\nGlobal Marketing, Coapt Systems, Inc.</strong>', 'Case Story: Coapt launches Hydrelle Facial Dermal Fillers', '', 'inherit', 'open', 'open', '', '236-revision-2', '', '', '2013-03-08 22:38:12', '2013-03-08 22:38:12', '', 236, 'http://pullinc.berchman.net/236-revision-2/', 0, 'revision', '', 0),
(3630, 2, '2013-03-08 22:38:28', '2013-03-08 22:38:28', '<strong> </strong><span style=\"color: #808080\"><strong>Technology Products\nHewlett Packard\nBrand Strategy / New Product and Brand Development</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n\n<span style=\"color: #808080\"><strong>\n</strong></span>\n<h1><span style=\"color: #808000\"> </span><span style=\"color: #808080\">When HP invented a new direct disk labeling technology, we invented a new global attribute product brand.</span></h1>\n<span style=\"color: #808000\"><span style=\"color: #ff9900\"><span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-1096\" title=\"hplead\" src=\"/pullinc/wp-content/uploads/2009/01/hplead.jpg\" alt=\"\" width=\"515\" height=\"221\" />\n</span></span></span>\n<h2 style=\"text-align: left\">Hewlett-Packard continues to live up to its promise to invent useful technologies in personal computing, digital imaging and printing products. HP invented a revolutionary direct disc labeling technology that enabled users to burn silk-screen quality CD labels right from the computer’s disc drive.</h2>\n<h3><strong>Challenge</strong></h3>\n<p style=\"text-align: left\">The business and marketing strategy mandated this technology be branded under a new tradename targeted to OEM companies who would license the technology and embed it into their computer and media storage products. As a result, we were challenged to develop a strategic positioning for this technology that consumers and OEM’s would perceive as the defacto standard for direct disc labeling.</p>\n\n\n<strong><img class=\"alignnone size-full wp-image-1999\" title=\"lightscribe\" src=\"/pullinc/wp-content/uploads/2009/01/lightscribe1.jpg\" alt=\"\" width=\"515\" height=\"264\" /><img class=\"alignnone size-full wp-image-2001\" title=\"hp-id\" src=\"/pullinc/wp-content/uploads/2009/01/hp-id1.jpg\" alt=\"\" width=\"514\" height=\"176\" /></strong>\n\n<img class=\"alignnone size-full wp-image-1098\" title=\"hpguidline\" src=\"/pullinc/wp-content/uploads/2009/01/hpguidline.jpg\" alt=\"\" width=\"515\" height=\"302\" /><strong><a href=\"/2009/01/pull_case_study_hp.pdf\"></a></strong>\n<h3><strong>Innovation</strong></h3>\nThrough  discovery, we gained insight into the primary motivations behind  consumers preferred methods of labeling their media content. Through  this learning, we recognized self expression was a motivating factor for  users to share their music and video assets on CD or DVD. From that  learning, we crafted a differentiated product positioning that set a new  standard for media labeling other disc labeling alternatives could not  accomplish. Providing a professional silk screen quality printed effect  directly on the disk surface deeply resonated with consumers who archive  and share their favorite pictures and music with friends.\n\nBased on this positioning, we developed the tradename and designed  the visual brand identity system. Included in the identity development,  we created a comprehensive design management system to enable consumers  to properly identify computer and media storage products having this  embedded feature. Additionally, we planned and developed all the  marketing communications targeted to OEM licensee companies interested  in early adoption of this technology in their products.\n<h3><strong>Business Outcome</strong></h3>\n<strong>Now known throughout the industry as LightScribe Direct Disk  Labeling,  it continues to be one of HP’s most successful product  introductions. You’ll find LightScribe enabled disk drives and media  storage products represented by nearly every major brand throughout the  world.</strong>\n\n<strong><a href=\"/2009/01/pull_case_study_hp.pdf\"> Download HP Case Study</a></strong>', 'Case Story: Hewlett-Packard LightScribe', '', 'inherit', 'open', 'open', '', '111-revision-2', '', '', '2013-03-08 22:38:28', '2013-03-08 22:38:28', '', 111, 'http://pullinc.berchman.net/111-revision-2/', 0, 'revision', '', 0),
(3632, 2, '2013-03-08 22:39:19', '2013-03-08 22:39:19', '<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>Business Services\nDayStarUSA\nBrand Strategy / Naming and Corporate Identity Development</strong></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\n</strong></span></span>\n\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\n</strong></span></span>\n<h1><span style=\"color: #808080\">This national retail facilities maintenance company reinvents itself as a foundation for building a bright future.</span></h1>\n<span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-1123\" title=\"daystarlead\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlead.jpg\" alt=\"\" width=\"515\" height=\"207\" />\n</span>\n<h2><span style=\"color: #808000\">The merger of two retail facilities management and maintenance companies creates an opportunity to define a new level of service to big box retail chain customers across the USA. </span></h2>\n<span style=\"color: #333333\">DaystarUSA was born from two service companies, one a landscape maintenance company, and its sibling company, which provided building and parking lot maintenance services. Both were operated as separate divisions with their own sales, maintenance and logistics operations and business identities.</span>\n\nAs a result of the consolidated logistic and customer service groups, executive management determined that the separate sales and marketing teams would be more effective if they were consolidated into one group as well, thus creating an opportunity to develop a completely new corporate identity to increase it’s value proposition and clearly define its competitive advantage to customers. PULL was retained to make an assessment on naming and developing the positioning for these combined operations.  PULL created a new comprehensive corporate identity system and created and implemented all of the company\'s integrated marketing communications program targeting facilities management executives within national retail chains throughout the USA.\n\n<strong>Business Outcome\nDaystarUSA was able to gain higher value retail customers who highly value the integrated services and logistical scale required to manage their retail properties effectively.</strong>\n\n<img class=\"alignnone size-full wp-image-622\" title=\"daystarlogo\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlogo.gif\" alt=\"daystarlogo\" width=\"515\" height=\"158\" /><img class=\"alignnone size-full wp-image-1124\" title=\"daystartruck\" src=\"/pullinc/wp-content/uploads/2009/01/daystartruck.jpg\" alt=\"\" width=\"515\" height=\"301\" />\n\n<span style=\"color: #333333\"><strong>\n</strong></span>', 'Case Study: DayStarUSA', '', 'inherit', 'open', 'open', '', '108-revision-3', '', '', '2013-03-08 22:39:19', '2013-03-08 22:39:19', '', 108, 'http://pullinc.berchman.net/108-revision-3/', 0, 'revision', '', 0),
(3633, 2, '2013-03-13 17:30:46', '2013-03-13 17:30:46', '&nbsp;\r\n\r\n<span style=\"color: #808080;\"><strong>Hospitality / Travel</strong></span>\r\n<span style=\"color: #808080;\"> <strong>Ojai Valley Inn &amp; Spa</strong></span>\r\n<span style=\"color: #808080;\"> <strong>Brand Strategy / Product Brand Development / Retail Packaging</strong></span>\r\n<h1><span style=\"color: #b8860b;\">We helped this premier spa resort create a private label brand of amenities products capturing the essence of this unique spa experience.</span></h1>\r\n<img class=\"alignnone size-full wp-image-3741\" alt=\"Spa Ojai\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/ovispabuilding.jpg\" width=\"515\" height=\"290\" />\r\n\r\nThe Ojai Valley Inn &amp; Spa is Southern California’s premier resort, and Conde Nast ranks it in the top ten of all resorts in the US. Known the world over for its serene beauty and restorative powers, Spa Ojai offers guests an uncompromising spa experience.\r\n\r\nCollaborating with the Spa Ojai’s executive management, product development and marketing teams, PULL positioned and created a private label brand of spa amenities and apothecary products that help define and capture the essence of the Spa Ojai experience. These first generation spa amenities products were created from exclusive natural formulas and sold exclusively in the retail shops on the property.\r\n\r\n<img class=\"alignnone size-full wp-image-3742\" alt=\"Spa Ojai Packaging\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/OVI-Packaging.jpg\" width=\"520\" height=\"461\" />\r\n<img class=\"alignnone size-full wp-image-3743\" alt=\"Spa Ojai Package Detail\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/spaojai.jpg\" width=\"515\" height=\"614\" />\r\n\r\n<img class=\"alignnone size-full wp-image-3744\" alt=\"Ojai Spa-Web-Home\" src=\"http://berchman.net/pullinc/wp-content/uploads/2009/01/OjaiSpa-Web-Home.jpg\" width=\"531\" height=\"405\" />\r\n\r\nThis comprehensive  private label brand development program included brand strategy and positioning, brand identity development, retail packaging, point of sale and print and online marketing communications.', 'Case Study: Spa Ojai Product Development', '', 'inherit', 'open', 'open', '', '108-autosave', '', '', '2013-03-13 17:30:46', '2013-03-13 17:30:46', '', 108, 'http://pullinc.berchman.net/108-autosave/', 0, 'revision', '', 0),
(3741, 2, '2013-03-13 17:15:15', '2013-03-13 17:15:15', '', 'Spa Ojai', '', 'inherit', 'open', 'open', '', 'ovispabuilding', '', '', '2013-03-13 17:15:15', '2013-03-13 17:15:15', '', 108, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/ovispabuilding.jpg', 0, 'attachment', 'image/jpeg', 0),
(3738, 2, '2013-03-13 17:00:24', '2013-03-13 17:00:24', '', 'Nothing More Important', '', 'inherit', 'open', 'open', '', 'nothing-more-important', '', '', '2013-03-13 17:00:24', '2013-03-13 17:00:24', '', 108, 'http://berchman.net/pullinc/wp-content/uploads/2009/01/Nothing-More-Important.doc', 0, 'attachment', 'application/msword', 0),
(3739, 2, '2013-03-12 18:26:57', '2013-03-12 18:26:57', '<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>Travel / Hospitality\r\nSpa Ojai\r\nBrand Strategy / Brand Development / Product Development\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n<h1><span style=\"color: #808080\">This national retail facilities maintenance company reinvents itself as a foundation for building a bright future.</span></h1>\r\n<span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-1123\" title=\"daystarlead\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlead.jpg\" width=\"515\" height=\"207\" />\r\n</span>\r\n<h2><span style=\"color: #808000\">The merger of two retail facilities management and maintenance companies creates an opportunity to define a new level of service to big box retail chain customers across the USA. </span></h2>\r\n<span style=\"color: #333333\">DaystarUSA was born from two service companies, one a landscape maintenance company, and its sibling company, which provided building and parking lot maintenance services. Both were operated as separate divisions with their own sales, maintenance and logistics operations and business identities.</span>\r\n\r\nAs a result of the consolidated logistic and customer service groups, executive management determined that the separate sales and marketing teams would be more effective if they were consolidated into one group as well, thus creating an opportunity to develop a completely new corporate identity to increase it’s value proposition and clearly define its competitive advantage to customers. PULL was retained to make an assessment on naming and developing the positioning for these combined operations.  PULL created a new comprehensive corporate identity system and created and implemented all of the company\'s integrated marketing communications program targeting facilities management executives within national retail chains throughout the USA.\r\n\r\n<strong>Business Outcome\r\nDaystarUSA was able to gain higher value retail customers who highly value the integrated services and logistical scale required to manage their retail properties effectively.</strong>\r\n\r\n<img class=\"alignnone size-full wp-image-622\" title=\"daystarlogo\" alt=\"daystarlogo\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlogo.gif\" width=\"515\" height=\"158\" /><img class=\"alignnone size-full wp-image-1124\" title=\"daystartruck\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/daystartruck.jpg\" width=\"515\" height=\"301\" />\r\n\r\n<span style=\"color: #333333\"><strong>\r\n</strong></span>', 'Case Study: SpaOjai Product Development', '', 'inherit', 'open', 'open', '', '108-revision-6', '', '', '2013-03-12 18:26:57', '2013-03-12 18:26:57', '', 108, 'http://berchman.net/pullinc/108-revision-6/', 0, 'revision', '', 0),
(3634, 2, '2013-03-08 23:32:21', '2013-03-08 23:32:21', '<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>Business Services\r\nDayStarUSA\r\nBrand Strategy / Naming and Corporate Identity Development</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n\r\n<span style=\"color: #808000\"><span style=\"color: #808080\"><strong>\r\n</strong></span></span>\r\n<h1><span style=\"color: #808080\">This national retail facilities maintenance company reinvents itself as a foundation for building a bright future.</span></h1>\r\n<span style=\"color: #808000\"><img class=\"alignnone size-full wp-image-1123\" title=\"daystarlead\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlead.jpg\" width=\"515\" height=\"207\" />\r\n</span>\r\n<h2><span style=\"color: #808000\">The merger of two retail facilities management and maintenance companies creates an opportunity to define a new level of service to big box retail chain customers across the USA. </span></h2>\r\n<span style=\"color: #333333\">DaystarUSA was born from two service companies, one a landscape maintenance company, and its sibling company, which provided building and parking lot maintenance services. Both were operated as separate divisions with their own sales, maintenance and logistics operations and business identities.</span>\r\n\r\nAs a result of the consolidated logistic and customer service groups, executive management determined that the separate sales and marketing teams would be more effective if they were consolidated into one group as well, thus creating an opportunity to develop a completely new corporate identity to increase it’s value proposition and clearly define its competitive advantage to customers. PULL was retained to make an assessment on naming and developing the positioning for these combined operations.  PULL created a new comprehensive corporate identity system and created and implemented all of the company\'s integrated marketing communications program targeting facilities management executives within national retail chains throughout the USA.\r\n\r\n<strong>Business Outcome\r\nDaystarUSA was able to gain higher value retail customers who highly value the integrated services and logistical scale required to manage their retail properties effectively.</strong>\r\n\r\n<img class=\"alignnone size-full wp-image-622\" title=\"daystarlogo\" alt=\"daystarlogo\" src=\"/pullinc/wp-content/uploads/2009/01/daystarlogo.gif\" width=\"515\" height=\"158\" /><img class=\"alignnone size-full wp-image-1124\" title=\"daystartruck\" alt=\"\" src=\"/pullinc/wp-content/uploads/2009/01/daystartruck.jpg\" width=\"515\" height=\"301\" />\r\n\r\n<span style=\"color: #333333\"><strong>\r\n</strong></span>', 'Case Study: SpaOjai Product Development', '', 'inherit', 'open', 'open', '', '108-revision-4', '', '', '2013-03-08 23:32:21', '2013-03-08 23:32:21', '', 108, 'http://pullinc.berchman.net/108-revision-4/', 0, 'revision', '', 0);
