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<h1><span style="color: #b8860b;">Bullying has become a dominant issue in many people’s minds–sadly with devastating consequences. With the media coverage in full swing, we worked quietly with a small team of dedicated people whose mission it is to eliminate bullying all together! The tool they have created to accomplish this important mission is Sprigeo!</span> <img class="size-full wp-image-1488 alignnone" title="sprigeo poster" alt="" src="/pullinc/wp-content/uploads/2010/10/Sprigeo.bannerlorez1.gif" width="515" height="258" /></h1>
Sprigeo is an online resource tool for middle school kids, their parents and school administrators to report and respond to incidents of bullying all across America. Srigeo is the brainchild of noted author, professor, education consultant and thought leader <a href="http://www.middleschoolyears.com/" target="_blank">Joe Bruzzese.</a> Joe is a leading authority on the middle school years. His consulting firm, Thinking Forward, works with kids, parents, middle school principals and administrators, to make middle school education an enriching experience for everyone. And if you’re a parent of a middle school age kid, you know how challenging those years can be. I remember vividly those delicate years when my own kids where in middle school. Bullying is a behavioral disease in our schools–particularly in middle school.

When it came time to think hard about how best to position and build an identity around this innovative online reporting system, Joe and his team asked PULL for strategic and creative guidance. We were eager to play a role in a project that will really make a difference for people! It all started with a funny name.

<strong>Sprigeo sure is a funny name.
</strong>Joe and his team originally coined the name “sprigeo”. In the beginning. they were not completely confident about this name and asked our advice. Naturally when you see a perfect solution before you, you don’t question the good fortune of an intriguing and memorable coined name like Sprigeo. A larger organization with the money to spend would have focused-grouped this to death. We advised against wasting time and their money on that kind of research.

What we were most fascinated with was how could we build a compelling meaning into this abstract name that would deeply resonate with the main audience–12 year old kids who would be courageous enough to anonymously report incidents of bullying at their school by using the Srigeo reporting website. The brand’s visual identity and core messaging you see displayed here is the result of our collaboration.
<h1><span style="color: #808080;">Simple, quirky, non-threatening but serious, Sprigeo’s positioning of “be safe” became the mantra for designing the brand identity system. </span></h1>
The “sprigeo guy” was designed to be an important visual element for creating a safety character kids could relate to in ways that would enhance their belief that Sprigeo is a safe venue looking out for them. And in many cases, Sprigeo would be the only lifeline many kids would have to help them feel safer at school. With our client’s permission, we are delighted to introduce you to Sprigeo, and what we believe will have a profound and positive effect on shifting the behaviors of kids all across America, making school a much safer place for everyone.