Marketers do get caught up in metrics. By keeping the primary focus on wanting to measure the minutiae at the cost of understanding what moves people is at the heart of this.

You want to go beyond just fulfilling someones need. You want to create desire-almost a lust-for your product. You see this with the iPod and the iPhone. Sure they fill a fundamental need, but the form and function create a "coolness" factor that creates desire and emotion, "I have to have one."

If marketers can get to that point they will truly be making the connection.

Kudos on a good post.
