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<h1><span style="color: #808080;">These have been unreasonable times! In previous recessions, consumer spending was our ticket out of the dip. That’s not happening this time around.</span></h1>
<h2>We’ve prepared a report on product and brand innovation for you. It’s our intention to share our insight, selected industry data, and perspective that may be useful next time your team sits down to plan the marketing strategy for introducing new products and creating new brands. We sure hope you find it helpful. If so, please leave your comments for others.</h2>
<h1><a href="/2011/03/InnovationReport.final_1.pdf" target="_blank">Download PULL report (pdf)</a></h1>
Consumer spending is already 72% of GDP, and is not likely to grow  further. Our productivity has not declined even with 10% unemployment,  so it is unlikely to increase now. I don't think you would disagree  marketing teams are doing more with less these days. This is especially  true when bringing new products to market. The only string left to play  on is innovation. If you’re going to create a bigger future, it’s going  to require you innovate one. If innovation is the gateway to bigger  futures, new products have always been the path.

You can’t lead by following. If you can't be in the top three of your  product category, perhaps some invention is in order. Only innovation  can blaze the trial of competitive advantage. Enlightened business  leaders and marketers will focus their collective  resources on  creating, rather than competing for what’s already been created. We  believe this is what we as marketers need to be focusing on right about  now.

<strong>Innovations are happening right now, round the clock, and round the  world. Indeed innovation holds the key to our global economic recovery.  As a result, there will be a massive increase of new product  introductions in every product category as the economy turns around. </strong>
<h3><strong>How  clear is your vision looking out on the horizon of opportunity?</strong></h3>