Certainly there are components that have been inspirde by "blue ocean strategy". What I believe is more important that finding the blue ocean (which is somewhat tactical) to play in, is this idea of innovation being a process of creating new meaning rather than new products. Changing perception is about meanings rather than physical things like "markets". When you are able to shift a meaning that people are waiting for just not asking for... it's a way to create new value, rather than butt heads with entrenched players... make sense.

Thank you for reading and commenting!