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<h2>Welcome to PULL Brand Innovation.
We specialize in what's next.</h2>
<h2><span style="color: #808080;"><img class="alignnone size-medium wp-image-2455" alt="Image of hand holding growth" src="/pullinc/wp-content/uploads/2011/05/growth-e1362178201947-300x181.jpg" width="300" height="181" /></span></h2>
<h2><span style="color: #000000;">Our purpose is to help executives and marketing teams of startup and emerging brands build the foundations of competitive advantage at the early stages of their business success. We help them discover, define and focus on what their brand must stand for to influence customers and lead the market, and what it will take for them to get there in the early planning phases of:</span></h2>
<h1><a title="Bloom Brand Development" href="http://www.pullinc.com/case-studies/bloom/" target="_blank">launching a new business</a>
<a title="Hewlett-Packard LightScribe Brand Development" href="http://www.pullinc.com/case-studies/hp/" target="_blank">inventing new brands</a>
<a title="KeVita Probiotic Drinks Brand Refresh" href="http://www.pullinc.com/brand-story-kevita-strategic-brand-development/" target="_blank">positioning brands for the next level of growth</a></h1>
<span style="color: #000000;">We’ve designed our methods to enable growing companies in consumer products and business-to-business markets to benefit from a sophisticated strategic and creative approach to brand development, design and management. Anywhere your brand is seen, heard, or experienced, we collaborate with your team to elevate the quality of your brand’s presence and influence in the marketplace. Nothing is more rewarding than a collaboration that turns new possibilities for growth and success into achievement. Our senior partners have decades of experience in market research, customer insight, brand strategy, brand development and design, brand messaging and marketing communications.</span>
<h3><span style="color: #000000;">Welcome to our blog Influence by Design.
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<span style="color: #000000;">I'm delighted you've found your way to our blog,<em> "Influence By Design"</em>.  In our line of work, trust and confidence are essential in creating successful business outcomes. If you're interested in consumer trends, ideas and practices that effect better brand development and management, we think our blog is a great place to get to know us better. We love to share ideas we believe are important and useful to business leaders and marketers who seek insight, knowledge and advice creating competitive advantage in the early stages of brand innovation.
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<span style="color: #000000;">Of course, you can also learn more about who we are, who we help, and what specific business and marketing challenges we can help you overcome. Within the format of our blog, we showcase a case story illustrating how our clients have created successful outcomes working with us. They are displayed on the upper right of every page of the blog.
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<span style="color: #000000;">Our purpose here is to start a conversation by presenting ideas on brand innovation that lead the way for you. If you would like to learn more about how PULL can impact successful outcomes when you're launching new products and creating new brands, contact me directly. And by all means, participate with us through your comments, which are most welcome and much appreciated. </span>Thanks for visiting PULL Brand Innovation!

<span style="color: #000000;">To your inspired success,</span>

Thomson Dawson
Managing Partner

<img class="alignnone size-full wp-image-1135" title="thomson-fullon" alt="" src="/pullinc/wp-content/uploads/2009/01/thomson-fullon11-e1268328532991.jpg" width="169" height="200" />
<a href="mailto:tdawson@pullinc.com" target="_blank">if you'd like to know more about us and how we might help your company, please email me  </a>