Because of all of these characteristics of customer minds, customers tend to get overwhelmed with information coming from traditional media, social media, mobile media and all around them. However, there is one way of breaking through the clutter in a highly effective, affordable and (dare I say) pleasant way - scent marketing. Scent is the only one of our 5 senses that bypasses the logical part of the brain and goes right to the emotional and memory centers. It's unobtrusive, and actually enhances the customer's experience with the brand. Find out more at our blog, www.scentmarketingdigest.com.