<span style="color: #808000;"><span style="color: #808080;"><strong>Travel / Hospitality
Spa Ojai
Brand Strategy / Brand Development / Product Development</strong></span></span>
<h1>The Ojai Valley Inn &amp; Spa Southern California’s premier resort and Conde Nast ranks it in the top ten of all resorts in the US. Known the world over for its serene beauty and restorative powers, Spa Ojai offers guests an uncompromising spa experience.</h1>
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Collaborating with the Spa Ojai’s executive management, product development and marketing teams, PULL positioned and created a private label brand of spa amenities products that help define and capture the essence of the Spa Ojai experience. These first generation spa amenities products are sold exclusively in the retail shops on the property. Spa Ojai products are created from exclusive natural formulas that captures the essence of the Spa Ojai experience.

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The private label brand development program included brand strategy and positioning, brand identity development, retail packaging, point of sale and print and online marketing communications.

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