a:82:{s:15:"comment_post_ID";s:4:"2491";s:14:"comment_author";s:14:"Thomson Dawson";s:20:"comment_author_email";s:19:"tdawson@pullinc.com";s:18:"comment_author_url";s:22:"http://www.pullinc.com";s:15:"comment_content";s:578:"Certainly there are components that have been inspirde by "blue ocean strategy". What I believe is more important that finding the blue ocean (which is somewhat tactical) to play in, is this idea of innovation being a process of creating new meaning rather than new products. Changing perception is about meanings rather than physical things like "markets". When you are able to shift a meaning that people are waiting for just not asking for... it's a way to create new value, rather than butt heads with entrenched players... make sense.

Thank you for reading and commenting!";s:14:"comment_parent";s:3:"528";s:7:"user_ID";s:1:"2";s:7:"user_ip";s:12:"64.183.30.28";s:10:"user_agent";s:95:"Mozilla/5.0 (Macintosh; U; PPC Mac OS X 10.5; en-GB; rv:1.9.2.25) Gecko/20111212 Firefox/3.6.25";s:8:"referrer";s:67:"http://www.pullinc.com/wp-admin/edit-comments.php?p=2491&approved=1";s:4:"blog";s:22:"http://www.pullinc.com";s:9:"blog_lang";s:5:"en_US";s:12:"blog_charset";s:5:"UTF-8";s:9:"permalink";s:92:"http://www.pullinc.com/create-new-value-rather-than-compete-for-the-value-created-by-others/";s:9:"user_role";s:13:"administrator";s:21:"akismet_comment_nonce";s:6:"passed";s:22:"POST_newcomment_author";s:0:"";s:28:"POST_newcomment_author_email";s:0:"";s:26:"POST_newcomment_author_url";s:0:"";s:12:"POST_user_ID";s:1:"2";s:11:"POST_action";s:15:"replyto-comment";s:15:"POST_comment_ID";s:3:"528";s:20:"POST_comment_post_ID";s:4:"2491";s:11:"POST_status";s:0:"";s:13:"POST_position";s:2:"-1";s:13:"POST_checkbox";s:1:"1";s:9:"POST_mode";s:6:"detail";s:32:"POST__ajax_nonce-replyto-comment";s:10:"590be19f83";s:32:"POST__wp_unfiltered_html_comment";s:10:"45b8eca74b";s:12:"POST_content";s:578:"Certainly there are components that have been inspirde by "blue ocean strategy". What I believe is more important that finding the blue ocean (which is somewhat tactical) to play in, is this idea of innovation being a process of creating new meaning rather than new products. Changing perception is about meanings rather than physical things like "markets". When you are able to shift a meaning that people are waiting for just not asking for... it's a way to create new value, rather than butt heads with entrenched players... make sense.

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