Abercrombie & Fitch, Absolut, Apple, BMW, Brand Management, Brand Strategy, Branding, Calvin Klein, Coca Cola, Costco, Disney, Gillette, GM, Herman Miller, Kraft Foods, Louis Vuitton, mini, Mini, Nestle, Proctor & Gamble, Southwest Airlines, Starbucks, Swatch, Tag Heuer, Tiffany, VW Beetle