<h2><span style="color: #808080;">Dear Marketers:</span></h2>
<h2><span style="color: #808080;">I'm  much smarter than your marketing gives me credit for. </span><span style="color: #808080;">I don't like to be sold... I don't care about your advertising, your free samples, your promotions, your special offers. I don't like to be told what's cool, new, improved, last-longer, smells better, tastes better, or is less filling... I don't care about your brand, it doesn't matter to me. I avoid your interruptions to my busy day when ever and where ever I can... I don't have time to pay attention to your sales pitch... You are white noise to me and I have tuned you out.  I know the real deal from shinola... if you want to be a part of my life, here's what you'll need to do:
</span></h2>
<h2><span style="color: #808080;">be honest with me</span></h2>
<h2><span style="color: #808080;">keep your promises </span></h2>
<h2><span style="color: #808080;">treat me with respect</span></h2>
<h2><span style="color: #808080;">provide me with more use value than you take from me in cash value</span></h2>
<h2><span style="color: #808080;">teach me better ways to grow and expand my life experience</span></h2>
<h2><span style="color: #808080;">help make my day-to-day easier, lighter, more relaxed and enjoyable</span></h2>
<h2><span style="color: #808080;">help me to experience greater connection to what's important to me</span></h2>
<h2><span style="color: #808080;">Do these things for me and you will win my trust and devotion. Then I will gladly welcome you into my life, and share the value of our relationship with others who are important to me. </span></h2>
<h2><span style="color: #808080;">Sincerely,</span></h2>
<h2><span style="color: #808080;">A. Consumer</span></h2>