- JB Jewelry
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JB Jewelry is a leading global diamond jewelry marketer. Its North American subsidiary, had created a line of mid-priced diamond pendant jewelry for distribution at mass retail outlets and independent jewelry stores in the US and Canada. Marketed under the brand name Soulmate, this jewelry line featured keepsake diamond insets that were cut from the same original rough stone and placed in matching pendant designs perfect for celebrating life's special connections and relationships.
PULL was asked to position this brand and develop its visual identity and retail presence, which included keepsake packaging and in-store merchandising elements, collateral sales materials distributed by retailers, and the web presence. Additionally we developed direct marketing communications targeted to consumers around special occasions such as the birth of a child and Mother's Day. As a result of this brand development effort, SoulMate Diamond Jewelry can now be found in all the major jewelry retailers in North America and in Europe as well.
