- Acura Automobiles
- View Work
On-going customer retention and conquest marketing initiatives are an important component in Acura’s marketing strategy to create compelling CRM communications. Working with Acura’s marketing team and their database marketing partners, PULL was asled to create several direct marketing communication initiatives for all the Acura nameplates including the exotic sportscar, the NSX.
Leveraging the assets from its national media advertising, PULL developed the communications contact strategy and created highly targeted direct marketing programs to current Acura customers whose auto leases were coming to term. The marketing program featured compelling incentives for loyal customers to lease a new Acura, as well as showcasing the features of each nameplate in the new model year.
