Are <a href="http://www.chloe.com/#/en">Chloé</a> ads the best or what? I have a "haircuts" folder on my computer that I use to file away my inspirations, and the Chloé models—with their bouncy, perfect hair—tend to make frequent appearances. They are all too cool for school... but I can pretend, right?

Equally cool is the new fragrance collection that the brand is debuting this spring. (Isn't the ad so simple and perfect?)