I have been a stylist for 10 years and somehow was swayed to try Inoa by our L'Oreal rep.  They bought all my other color line from me and gave me a free credit for their line.  I have never been so disappointed in a product my entire life.

The product line comes with a post shampoo that contains very high levels of ammonia.  It also irritates scalps and performs horribly with grey hair.  The product yields inconsistent color outcomes even when used exactly the same and exactly the same kinds of hair.  In short, this product SUCKS!

I have asked for my old product back and they will not give it to me.  I have given the rep back his garbage and told him I will buy my old product back myself.  This is probably the worst product I have ever seen hit the market.  It is marketed dishonestly and L'Oreal should be ashamed of themselves.

If ever I have witnessed such an egregious case of greenwashing, it is Inoa.