Ok, I ordered the Ivory which is the lightest shade in the P.F.Organic wear foundation as I am fair. I am most commonly the lightest or second to lightest color in any line... not the case here. The Ivory is almost white, way to light for me (unusual). I want to love this product for the price and decent ingredients but I can not say I do. It is hard to work... dries on the spot. It becomes almost powdery and unspreadable...bummer. Also, I am a stylist and make-up artist. I am going to try another liquid organic foundation I discovered on Ebay and hope for better results, I found it at this store...   http://stores.ebay.com/joellecosmetics