HI, Kim, Eliana and all the women who've had bad experiences with Inoa.. I'm from Argentina and I've had my hair dyed with Inoa a few weeks ago.. All I can say (and excuse me if there are some errors in my writing) is that it has been the worst hair dying experience ever . The product started itching after 20 minutes but the too-young-and-unexperienced-stylist did not remove it for 20 minutes more (by that time the itching was terrible). After they washed my hair (I don't have any idea of what they used!!!) I could feel something wasn't right cause the guy who was combing my hair was having a hard time doing so and it also hurted!!!!! I have very thin hair and was looking for a mild product that wouldn't damage it and could give it a shinny and healthy look. All the contrary happened. My hair felt hard, it was darker  at the ends, it looked dull and I had to wash it again as soon as I arrived home cause I couldn't stand the way it felt... as if I had a broom in my head!!! On top of things, and the reason why I started researching about Inoa, is that MY HAIR IS FALLING BY HUNDREDS and I'm so afraid of becoming bald!!!!!!! If anyone has had a similar experience, I hope they can write about it too as it's been really difficult for me to find bad reviews/information about this product and from what I could read on this site, there are lots of women with the same reaction. I also hope that if there is a L'oreal representative reading this stuff, you will do something about it and not "erase" all the bad comments and make it look like this product is better than anything ever created in the hair dying industry.
I want my hair back!!!! I've lost 50% of my hair in just 2 weeks.... Thank you Inoa....