What do French bulldogs have to do with makeup primer?

Not a whole lot—but that didn't stop <a href="http://www.narscosmetics.com/" target="_blank">NARS</a> founder François Nars from putting his pup Marcel's mug in ads for the brand's newest launch (available in June at NARS counters across Canada).

Called Pro-Prime, the collection includes the <strong>Skin Smoothing Face Prep</strong> ($36), which can be used under your regular primer or on top of your makeup to create a matte finish. It also claims to smooth out large pores, fine lines and rough spots.

The other product in the range is the <strong>Smudge Proof Eyeshadow Base</strong> ($29), which prevents eyeshadows—even cream ones—from smudging, creasing and caking.

Sounds good, NARS. Real good. (Primers are VERY popular this year, I tell you.)

And yes, my heart melts a bit when I look at Marcel. Apparently they plan to release more photos of him in the next few weeks, along with tips on making your makeup last, on their <a href="http://www.facebook.com/pages/NARS-Cosmetics/53590256386?ref=ts" target="_blank">Facebook page</a>. You've got to love a company that does weird stuff like this, right?

I'll leave you with this glamour shot:

<a href="http://beautyeditor.ca/wp-content/uploads/marcel-nars-nautical.jpg"><img class="aligncenter size-full wp-image-7909" title="marcel-nars-nautical" src="http://beautyeditor.ca/wp-content/uploads/marcel-nars-nautical.jpg" alt="" width="563" height="720" /></a>