Ah well—just when I thought (hoped?) the celebrity fragrance trend might be waning, I come across <a href="http://stylenews.peoplestylewatch.com/2010/03/18/beyoncs-perfume-sells-3-million-in-just-one-month/?xid=rss-topheadlines">this report</a> about Beyoncé's first fragrance, called <a href="http://www.beyonceparfums.com/en/us/">Beyoncé Heat</a>, selling US$3 million in its first month on the shelves. During an in-store appearance in NYC, 72,000 bottles were sold in a single hour!