Now this is a GREAT idea: Estée Lauder is hosting a cross-Canada event to help you update your social media profile photo.

Each participant will get a professional makeup application and photo (you'll get a hard copy and a digital via email), plus a 10-day supply of foundation. Oh, and did I mention? It's totally FREE!

Use the pic for your blog, Facebook, Linked In, Twitter or dating site profile.

View times, locations and sign-up instructions after the jump.

<strong>UPDATE: New times and locations added at Murale stores across Canada, see below in BOLD.</strong>

<!--more--><span style="font-family: Tahoma; font-size: x-small;"><strong> </strong></span>
<h2>Toronto and GTA</h2>
Start Time: Thursday, February 4th, 2010 at 10:00am

End Time: Saturday, February 6th, 2010 at 4:00pm

Location: Holt Renfrew Bloor Street

Street: 50 Bloor Street West

City/Town: Toronto, ON

Call ahead to reserve your makeup and photo session: 416-922-2333

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

<strong>Murale at the Shops at Don Mills
</strong>

<strong>Date: Friday, March 26th and Saturday, March 27th
</strong>

<strong>Time: 10:00 A.M. to 5:00 P.M. both days
</strong>

<strong>20 Marie Labatte Road, Toronto
</strong>

<strong>Phone: 416-384-1858</strong>

-----
Start Time: Saturday, April 10th, 2010 at 10:00am

End Time: Saturday, April 10th, 2010 at 4:00pm

Location: The Bay Fairview

Street: 1800 Sheppard Avenue East

City/Town: Toronto, ON

Call ahead to reserve your makeup and photo session: 416-491-2010

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Saturday, April 17th, 2010 at 10:00am

End Time: Saturday, April 17th, 2010 at 4:00pm

Location: The Bay Yorkdale

Street: 3401 Dufferin St. (at Highway # 401)

City/Town: Toronto, ON

Call ahead to reserve your makeup and photo session: 416-789-8011

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Thursday, April 29th, 2010 at 12:00pm

End Time: Thursday, April 29th, 2010 at 8:00pm

Location: The Bay Bloor Street

Street: 44 Bloor Street East

City/Town: Toronto, ON

Call ahead to reserve your makeup and photo session: 416-972-3333

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Friday, May 14th, 2010 at 12:00pm

End Time: Friday, May 14th, 2010 at 8:00pm

Location: Sears Yonge and Dundas

Street: 290 Yonge Street

City/Town: Toronto, ON

Call ahead to reserve your makeup and photo session: 416-349-7111

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----
<h2>Vancouver</h2>
Start Time: Thursday, February 18th, 2010 at 11:00am

End Time: Sunday, February 21ST, 2010 at 4:00pm

Location: Sears on Robson

Street: 701 Granville Street

City/Town: Vancouver, BC

Call ahead to reserve your makeup and photo session: 604-685-7112

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Thursday, February 11th, 2010 at 11:00am

End Time: Saturday, February 13th, 2010 at 5:00pm

Location: The Bay Vancouver Downtown

Street: 674 Granville Street

City/Town: Vancouver, BC

Call ahead to reserve your makeup and photo session: 604-681-6211

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----
<h2>Calgary</h2>
Start Time: Thursday, February 4th, 2010 at 11:00am

End Time: Saturday, February 6th, 2010 at 4:00pm

Location: Holt Renfrew Calgary

Street: 510 8th Avenue SW

City/Town: Calgary, AB

Call ahead to reserve your makeup and photo session: 403-269-7341

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

<strong>Murale at the Southcentre Mall</strong>

<strong>Date: Friday, March 26th and Saturday, March 27th
</strong>

<strong>Time: 11:00 A.M. to 7:00 P.M. both days
</strong>

<strong>100 Anderson Road SE, Calgary
</strong>

<strong>Phone: 403-278-8302</strong>
-----
<h2>Ottawa</h2>
Start Time: Friday, April 9th, 2010 at 12:00pm

End Time: Friday, April 9th, 2010 at 8:00pm

Location: The Bay Bayshore

Street: 100 Bayshore Drive

City/Town: Ottawa (Nepean), ON

Call ahead to reserve your makeup and photo session: 613-596-9810

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----
<h2>Montreal, Point-Claire, Laval</h2>
<strong>Murale at the Place Ville Marie</strong>

<strong>Date: Wednesday, March 31st and Thursday, April 1st
</strong>

<strong>Time: 11:00 A.M. to 7:00 P.M. both days
</strong>

<strong>1, Place Ville Marie, Montréal
</strong>

<strong>Phone: (514) 875-1593 </strong>

-----
Start Time: Thursday, April 15th, 2010 at 12:00pm

End Time: Thursday, April 15th, 2010 at 8:00pm

Location: The Bay Montreal

Street: 585, rue Ste-Catherine Ouest

City/Town: Montreal, QC

Call ahead to reserve your makeup and photo session: 514-281-4422

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Tuesday, May 4th, 2010 at 10:00am

End Time: Tuesday, May 4th, 2010 at 4:00pm

Location: The Bay Le Carrefour Laval

Street: 3045, boulevard Le Carrefour

City/Town: Laval, Québec

Call ahead to reserve your makeup and photo session: 450-687-1540

* Offer good while supplies last. Quantities limited. One to a customer, please.

-----

Start Time: Saturday, May 15th at 10:00am

End Time: Saturday, May 15th at 4:00pm

Location: The Bay Pointe-Claire (Fairview Pointe-Claire)

Street: 6790, route Trans-Canada

City/Town: Pointe-Claire, QC

Call ahead to reserve your makeup and photo session: (514) 697-4870

* Offer good while supplies last. Quantities limited. One to a customer, please.