I know the Owner of www.bellaviahair.com Lacie Lauren that was at the Cali hair show, where Beyonce's hairstylist bought the product. The product is awesome. I have some in my hair and it gives that extra something. It’s for all ages and for any look. Its so fun, you have to check out this website. If you read other articles on Beyonce, you will see that her hairstyles used the product from www.bellaviahair.com... Check it out, it’s amazing and so much fun.