I am very sorry for your bad experience with INOA hair color.
What you describe appears as if the hairdresser did not chose the correct formula.
Hi-light hair absorbs hair color very quickly.  It is recommended to apply the color at the tips in the last 15 minutes before rinsing, using 20 vol.
I recommend only touching the roots to avoid ash tone or too much color saturation.
20 volume for coverage of white hair.

3 Hair Makeup in Los Angeles