<p style="text-align: center;"><a href="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Joan_0732.jpg"><img class="aligncenter size-full wp-image-3120" title="LO MMS3_Gallery_Joan_0732" src="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Joan_0732.jpg" alt="LO MMS3_Gallery_Joan_0732" width="440" height="330" /></a></p>

Gosh, that's a mouthful, no? Too much alliteration this early in the morning.

Anyhoo, just wanted to share a little treat M.A.C sent me—a Q&amp;A with Lana Horochowski, the head of the makeup department for the cast of <em>Mad Men</em>. (We're all a little bit obsessed with <em>Mad Men</em> these days in the beauty world.) <span style="font-size: small;">Enjoy!</span><!--more-->

<span style="font-size: small;"><strong>Q: You’re the new department head at <em>Mad Men</em> for Season 3. Will you be making any changes to any character's makeup?</strong></span>

<span style="font-size: small;">A: Since we are moving a little forward into the future, we have changed up the color palette for each character to go along with the time period. </span>

<span style="font-size: small;"><strong>Q: When you were preparing for this season, did you do any research for inspiration?  If so, what most inspired you?</strong></span>

<span style="font-size: small;">A: Weeks and weeks of meetings and research. I love looking through the old magazines. They are a great reference and a huge source of inspiration; however, we do try to keep the characters looking like real people that do their own makeup and not like movie stars with a makeup artist standing by. Magazines and old movies are a great guideline for a basic look and color selection. </span>

<span style="font-size: small;"><strong><a href="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Betty_0122.jpg"><img class="alignright size-full wp-image-3123" title="LO MMS3_Gallery_Betty_0122" src="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Betty_0122.jpg" alt="LO MMS3_Gallery_Betty_0122" width="300" height="225" /></a>Q: How would you describe the looks of each one of the characters?  How do they differ?</strong></span>

<span style="font-size: small;">A: Joan Holloway- always put together, very sassy and sexy</span>

<span style="font-size: small;">Betty Draper- although she is a housewife she is an ex model, so her makeup is clean but very current for the period</span>

<span style="font-size: small;">Peggy Olson- Peggy is a young and fresh faced business woman of that period, she is a very clean natural makeup </span>

<span style="font-size: small;"><strong>Q: What are your key products for creating the makeup looks for the main female characters?</strong></span>

<span style="font-size: small;">A: Joan Holloway- We do a heavier eye on Christina, so the key products would be eyeliner and strip lashes.</span>

<span style="font-size: small;">Betty Draper- Betty has two distinct looks, her at home look and her going out/evening look. For home she is very natural, basically a sheer foundation, think black eyeliner and mascara. Evening Betty goes a little thicker on the liner and a brighter lipstick, but aalways coordinated with her clothing.</span>

<span style="font-size: small;">Peggy Olson- Since the key to Peggy’s look is to appear as though she is wearing no makeup, a great foundation is super important.  Also, a natural cheek and lip stain is applied to give her a little color. </span>

<span style="font-size: small;"><strong><a href="http://beautyeditor.ca/wp-content/uploads/mac_vegasvolt.jpg"><img class="alignright size-full wp-image-3130" title="mac_vegasvolt" src="http://beautyeditor.ca/wp-content/uploads/mac_vegasvolt.jpg" alt="mac_vegasvolt" width="140" height="200" /></a>Q: What are your favorite M·A·C products for each character?</strong></span>

<span style="font-size: small;">A: Joan Holloway- Cream Colour Base in Virgin Isle, Fluidline in Blacktrack and Rich Ground, brown and black, and Eye Shadow in Soft Brown.</span>

<span style="font-size: small;">Betty Draper- Cream Colour Base in Virgin Isle, Blushcreme in Posey, and <a href="http://www.maccosmetics.ca/templates/products/sp.tmpl?CATEGORY_ID=CATEGORY15113&amp;PRODUCT_ID=PROD1439" target="_blank">Lipsticks in Vegas Volt</a>, Lip Pencil in Redd and Cherry</span>

<span style="font-size: small;">Peggy Olson- Eye Shadow in Orb, Vanilla, and Soft Brown and Blot Powder </span>

<span style="font-size: small;"><strong><a href="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Peggy_0851.jpg"><img class="alignleft size-full wp-image-3125" title="LO MMS3_Gallery_Peggy_0851" src="http://beautyeditor.ca/wp-content/uploads/LO-MMS3_Gallery_Peggy_0851.jpg" alt="LO MMS3_Gallery_Peggy_0851" width="300" height="225" /></a>Q: Everyone always notices the lips on the show, but brows seem to play a very important part to the look.</strong></span><span style="font-size: small;"><strong> </strong></span><span style="font-size: small;"><strong>Can you talk about the brows on the show?</strong></span>

<span style="font-size: small;">A: Women of the 60's had a stricter code of style and etiquette, so people tended to follow the trends closer to the book.  Nowadays, women have a variety of different brow styles so we are constantly tweezing, shaping, and filling the brows to recreate the look of the period. </span>

<span style="font-size: small;"><strong><a href="http://beautyeditor.ca/wp-content/uploads/mac-false-eyelashes.jpg"><img class="alignright size-full wp-image-3129" title="mac-false-eyelashes" src="http://beautyeditor.ca/wp-content/uploads/mac-false-eyelashes.jpg" alt="mac-false-eyelashes" width="360" height="460" /></a>Q:</strong></span><span style="font-size: small;"><strong> </strong></span><span style="font-size: small;"><strong>Each character has the most perfect lashes framing her eyes.  What are your favorite lashes to use to get that perfectly plump line of lashes?</strong></span>

<span style="font-size: small;">A: We love the <a href="http://www.maccosmetics.ca/templates/products/mp.tmpl?ngextredir=1&amp;CATEGORY_ID=CATEGORY15100" target="_blank">M·A·C individual lashes as well as the traditional strip lashes</a>.</span>

<span style="font-size: small;"><strong>Q: Do you collaborate with the hair and costume departments when coming up with a look?</strong></span>

<span style="font-size: small;">A: Absolutely!  We have at least three meetings per episode to create the look as a unit. I could not do this show without Lucia Mace (hair), Janie Bryant (costumes), and my fabulous key Ron Pipes! </span>

<span style="font-size: small;"><strong>Q: There seems to be a lot of making out on the show, how many times do you have to redo those red lips?  Does it get messy?</strong></span>

<span style="font-size: small;">A: We do what we can to seal the lip color, but we still have to go in every take to perform a minor clean up. </span>

<span style="font-size: small;"><strong><a href="http://beautyeditor.ca/wp-content/uploads/mac_fluidline.jpg"><img class="alignright size-full wp-image-3128" title="mac_fluidline" src="http://beautyeditor.ca/wp-content/uploads/mac_fluidline.jpg" alt="mac_fluidline" width="150" height="150" /></a>Q: What can real women take away from the show’s look and incorporate into their everyday look?</strong></span>
<span style="font-size: small;">A: Well, a great start would be lining the top lash line only with a gel liner like <a href="http://www.maccosmetics.com/product/spp.tmpl?CATEGORY_ID=CAT151&amp;PRODUCT_ID=898" target="_blank">M·A·C Fluidline</a>.  We love this product for recreating the perfect 60's eye.  Also, replacing gloss and sheer or shimmer lipsticks with matte reds, bright pinks, and corals help create a more retro look.  Lastly, instead of a powder blush try using creme in pinks and corals to create a flushed looking cheek.  For evening, strip lashes are always a bonus.</span>