<strong><a href="http://beautyeditor.ca/wp-content/uploads/products-ageless-0309.jpg"></a>What it is</strong>: A tropical, fruity-floral scent that can make you seem 8 to 12 years younger.

<strong>What it does</strong>: Sometimes I hear about a new beauty product and really wish I'd thought of it first. That's the case with this new fragrance, which apparently knocks up to 12 years off your age. <!--more-->

How the heck does it do that, you say? Well, it's no secret that the fragrance tastes of teenage girls are usually radically different to 40-something women. New York-based Harvey Prince &amp; Co., the makers of this fragrance, decided to find out whether <em>men</em> can peg our age group based on our fragrance choices. They commissioned clinical trials to find out which scents evoke maturity and which suggest youth. And no surprises here: Rose got the thumbs down (I've <a href="http://beautyeditor.ca/2009/03/03/the-body-shop-moroccan-rose-eau-de-toilette/" target="_blank">posted before</a> about its old-lady factor), but pink grapefruit, mango, pomegranate, jasmine and musk (all found in Ageless, by the way) were considered youthful. So much so, that wearers were perceived as 8 to 12 years younger.

The company also says Ageless counters something called "noneal," which is a body chemical people naturally produce as they age and a result of the breakdown in fatty acids in the skin. Nice. Now I'm going to have to add <em>that</em> to my list of future beauty worries: crow's feet, freak gray hairs... noneal!?

Anyway, I have to admit, I do like this. But that's likely because I find most big-name scents way too heavy and cloying, so my tastes are probably more in line with the typical 15-year-old. Which is probably exactly what they were going for, come to think of it.

<strong>Best suited for</strong>: Anti-aging fanatics, fruity-floral lovers... or teenagers.

<em>Priced at $98 for 100 mL. Available exclusively at The Bay.</em>