Hands up if you used one of <a href="http://www.thebodyshop.ca/" target="_blank">The Body Shop</a>'s perfume oils in high school! I was partial to Vanilla, White Musk and Dewberry, none of which I can stomach now. Okay, maybe the Vanilla... but certainly, none of them shout "<em>haute</em> fragrance."

That's all changed now, though. Judging by the company's most recent olfactory creations, it's now possible to put out a fragrance that's simultaneously affordable but not affordable-smelling (if you catch my drift). As I mentioned back in March, <a href="http://beautyeditor.ca/2009/03/03/the-body-shop-moroccan-rose-eau-de-toilette/" target="_blank">I really liked The Body Shop's Moroccan Rose Eau de Toilette</a>, which was surprisingly modern and fresh—especially when you consider how rose fragrances typically remind people of little old grannies. Now, the company is introducing <a href="http://www.thebodyshop.ca/fragrance-loveetcedp.html" target="_blank">Love Etc...</a>, a happy, fruity, floral kind of scent. (Notes include pear, neroli, bergamot, jasmine, vanilla and sandalwood.)

The crazy part is that it's only $29.50 for a 50mL bottle of eau de parfum, which is more concentrated than an eau de toilette (and most big-deal brands sell EDTs at double the price). It's also—for the eco-minded among us—the world's first eau de parfum made from community trade alcohol sourced from organic sugar cane in Ecuador.

<em>Eau de parfum, $29.50 for 50 mL and $24 for30 mL; Body wash, $15; Body lotion, $16.50. At The Body Shop stores across Canada and </em><a href="http://www.thebodyshop.ca/fragrance-subcat-whatsnew.html" target="_blank"><em>thebodyshop.ca</em></a><em>.</em>