If you've been reading for a while, you know how much I adore Charles Baker Strahan, celebrity hairstylist for <a href="http://www.herbalessences.ca/en_CA/default.jsp" target="_blank">Herbal Essences</a> and go-to hair guy for Leighton Meester.

Well, now he's helped Herbal Essences score a MAJOR coup in signing on Leighton as the new face (hair?) for the brand.

Apparently Charles—who lives in the same building as she does!—got her on to using the products, and then  one thing led to another... and now she's edged out the much-hyped Blake Lively for a beauty deal.

(Sorry Blake, but thanks to Charles, Leighton really does have the better hair now. And I hear that hair companies prefer brunettes anyway, since darker hair tends to reflect more shine.)

No details yet on ad campaigns, etc.—but she will be the rep for all of North America, which is exciting. Herbal Essences, will you PLEASE bring her to Toronto for an appearance?