The beauty world was shocked—SHOCKED, I tell you!—when parent company Estée Lauder announced on Thursday that they're shuttering <a href="http://www.prescriptives.com/home.tmpl?ngextredir=1" target="_blank">Prescriptives</a>. Across the beauty blogosphere (and Twitterverse) you could almost hear a collective gasp. Apparently the brand was under-performing, which is no surprise in these recessionary times: most of us are trading off all but our most essential prestige products for their mass-market equivalents.

SO. If you use anything in the line, it's time to go shopping! Distribution ends January 31st, but I'd bet most die-hard fans are stockpiling their favourites NOW. Some to consider: the cult <a href="http://www.prescriptives.com/templates/products/sp_nonshaded.tmpl?CATEGORY_ID=CATEGORY14715&amp;PRODUCT_ID=PROD1030" target="_blank">Flight Cream</a>,<a href="http://www.prescriptives.com/templates/products/sp_nonshaded.tmpl?CATEGORY_ID=CATEGORY21094&amp;PRODUCT_ID=PROD11718&amp;cm_vc=XCATEGORY21094" target="_blank"> Super Line Preventor Xtreme</a>, and my personal favourite, <a href="http://www.prescriptives.com/templates/products/sp_nonshaded.tmpl?CATEGORY_ID=CATEGORY2275&amp;PRODUCT_ID=PROD907" target="_blank">Calyx</a>. Fragrances always have memories attached to them. I'll really miss it.

UPDATE: Calyx lives on! The fragrance will continue to be distributed through Aramis Designer Fragrances. Thanks, EL!