Well not OVER, over.

But definitely falling out of the makeup rotation, no?

It's funny—I used to joke about the annual fall lipstick story that every magazine on the planet would run (the ones I worked at included). You know it. It proclaims: "Lipstick is back!" And yet, did it ever actually catch on? No, not even with me, a beauty editor with access to all kinds of gloriously expensive lipstick options. Gloss was pretty much my go-to right from when I first got into this industry, in 2004, until, well, now.