The other day, I wrote about how there's usually <a href="http://beautyeditor.ca/2009/08/26/the-nail-polish-every-beauty-editor-will-be-wearing-this-fall/" target="_blank">a Nail Colour of the Moment that defines each fall season</a> (hint: this year, it's grey). Well, hold that thought because it has another application: skincare.

No, I don't mean it's suddenly <em>de rigeur</em> to have a grey pallor—I mean that skincare (specifically <em>anti-aging</em> skincare) goes through trends too. It's just a bit slower than makeup.

For as long as I can remember, the focus has been on wrinkles as enemy number one. And that hasn't changed. But a couple of years ago, there was the whole even skin tone thing (a trend that first came about with <a href="http://olaydefinity.ca/" target="_blank">Olay's Definity line</a>, and continues to this day).

And now, the issue that needs fixing is sagging. Listen up, because here are the key words you'll be seeing on skincare products this fall and beyond: LIFT, PLUMP, FIRM, SCULPT, REBUILD.

After the jump, details on the latest lifting lotions and potions.<!--more-->
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<td><a href="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_day-cream.jpg"><img class="aligncenter size-full wp-image-3111" title="chanel ultra correction_day cream" src="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_day-cream.jpg" alt="chanel ultra correction_day cream" width="150" height="203" /></a></td>
<td><a href="http://uma.chanel.com/-skin-care-precision-anti-wrinkle-firming-ultra-correction-lift-lifting-firming-day-cream-spf-15-/product/SKPRE5F8" target="_blank">Chanel Ultra Correction Lift Lifting Firming Day Cream SPF 15</a></td>
<td>$176 for 50 g</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_day-fluid.jpg"><img class="aligncenter size-full wp-image-3108" title="chanel ultra correction_day fluid" src="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_day-fluid.jpg" alt="chanel ultra correction_day fluid" width="195" height="245" /></a></td>
<td><a href="http://uma.chanel.com/-skin-care-precision-anti-wrinkle-firming-ultra-correction-lift-lifting-firming-day-fluid-spf-15-/product/SKPRE5F7" target="_blank">Chanel Ultra Correction Lift Lifting Firming Day Fluid SPF 15</a></td>
<td>$176 for 50 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_concentrate.jpg"><img class="aligncenter size-full wp-image-3109" title="chanel ultra correction_concentrate" src="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_concentrate.jpg" alt="chanel ultra correction_concentrate" width="195" height="245" /></a></td>
<td><a href="http://uma.chanel.com/-skin-care-precision-anti-wrinkle-firming-ultra-correction-lift-sculpting-firming-concentrate-/product/SKPRE5F6" target="_blank">Chanel Ultra Correction Lift Sculpting Firming Concentrate</a></td>
<td>$200 for 30 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_night.jpg"><img class="aligncenter size-full wp-image-3110" title="chanel ultra correction_night" src="http://beautyeditor.ca/wp-content/uploads/chanel-ultra-correction_night.jpg" alt="chanel ultra correction_night" width="195" height="245" /></a></td>
<td><a href="http://uma.chanel.com/-skin-care-precision-anti-wrinkle-firming-ultra-correction-lift-ultra-firming-night-cream-/product/SKPRE5FB" target="_blank">Chanel Ultra Correction Lift Ultra Firming Night Cream</a></td>
<td>$180 for 50 g</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/lancome_lifter1.jpg"><img class="aligncenter size-full wp-image-3105" title="lancome_lifter" src="http://beautyeditor.ca/wp-content/uploads/lancome_lifter1.jpg" alt="lancome_lifter" width="180" height="180" /></a></td>
<td><a href="http://www.lancome.ca/_en/_ca/catalog/product1.aspx?prdcode=090323&amp;CategoryCode=AXESkincare^F1_Smoothing^F2_Smo_AntiWrinckle^F3_Smo_Ant_Day&amp;vname=name&amp;" target="_blank">Lancôme Rénergie Microlift R.A.R.E. Intense Repositioning Lifter</a></td>
<td>$115 for 24 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/lancome_liftereye1.jpg"><img class="aligncenter size-full wp-image-3106" title="lancome_liftereye" src="http://beautyeditor.ca/wp-content/uploads/lancome_liftereye1.jpg" alt="lancome_liftereye" width="180" height="180" /></a></td>
<td><a href="http://www.lancome.ca/_en/_ca/catalog/product1.aspx?prdcode=090343&amp;CategoryCode=AXESkincare^F1_Smoothing^F2_Smo_AntiWrinckle^F3_Smo_Ant_Day&amp;vname=name&amp;" target="_blank">Lancôme Rénergie Microlift R.A.R.E. Intense Repositioning Eye Lifter</a></td>
<td>$80 for 15 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/elizabeth-arden_plump-perfect-moisture-cream.jpg"><img class="aligncenter size-full wp-image-3103" title="elizabeth arden_plump perfect moisture cream" src="http://beautyeditor.ca/wp-content/uploads/elizabeth-arden_plump-perfect-moisture-cream.jpg" alt="elizabeth arden_plump perfect moisture cream" width="300" height="300" /></a></td>
<td><a href="http://shop.elizabetharden.com/product/index.jsp?productId=3633656&amp;cp=2779948" target="_blank">Elizabeth Arden Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream SPF 30</a></td>
<td>$80 for 49 g</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/elizabeth-arden_plump-perfect-moisture-lotion.jpg"><img class="aligncenter size-full wp-image-3104" title="elizabeth arden_plump perfect moisture lotion" src="http://beautyeditor.ca/wp-content/uploads/elizabeth-arden_plump-perfect-moisture-lotion.jpg" alt="elizabeth arden_plump perfect moisture lotion" width="250" height="400" /></a></td>
<td><a href="http://shop.elizabetharden.com/product/index.jsp?productId=3633655&amp;cp=2779911&amp;parentPage=family" target="_blank">Elizabeth Arden Ceramide Plump Perfect Ultra Lift and Firm Moisture Lotion SPF 30</a></td>
<td>$80 for 50 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/nivea_day1.jpg"><img class="aligncenter size-full wp-image-3100" title="nivea_day" src="http://beautyeditor.ca/wp-content/uploads/nivea_day1.jpg" alt="nivea_day" width="212" height="202" /></a></td>
<td><a href="http://well.ca/products/nivea-visage-expert-lift-day-care_13764.html?AFFID=BEAUTY" target="_blank">Nivea Visage Expert Lift Day Care</a></td>
<td>$27.99 for 50 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/nivea_night1.jpg"><img class="aligncenter size-full wp-image-3101" title="nivea_night" src="http://beautyeditor.ca/wp-content/uploads/nivea_night1.jpg" alt="nivea_night" width="212" height="204" /></a></td>
<td><a href="http://well.ca/products/nivea-visage-expert-lift-night-care_13767.html?affid=BEAUTY" target="_blank">Nivea Visage Expert Lift Night Care</a></td>
<td>$27.99 for 50 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/nivea_eye1.jpg"><img class="aligncenter size-full wp-image-3102" title="nivea_eye" src="http://beautyeditor.ca/wp-content/uploads/nivea_eye1.jpg" alt="nivea_eye" width="191" height="317" /></a></td>
<td><a href="http://well.ca/products/nivea-visage-expert-lift-eye-care_13765.html?affid=BEAUTY" target="_blank">Nivea Visage Expert Lift Eye Care</a></td>
<td>$27.99 for 15 mL</td>
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<td><a href="http://beautyeditor.ca/wp-content/uploads/olay_superstructure.jpg"><img class="aligncenter size-full wp-image-3099" title="olay_superstructure" src="http://beautyeditor.ca/wp-content/uploads/olay_superstructure.jpg" alt="olay_superstructure" width="245" height="315" /></a></td>
<td><a href="http://www.olay.com/boutique/regenerist/products/re1031?tab=ingrelist" target="_blank">Olay Regenerist Superstructure Cream SPF 25</a></td>
<td>$39.99 for 50 mL</td>
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