[Deleted - let's be civil please. -Ed]

How does using a color 9 times make your hair softer?  If it has all the oils shouldnt it make it super shiny from the first use?

Anyways, I tried the color at my salon and its not that great, if only Loreal put the effort in their colors as they do with their marketing, it would be truly amazing.  This INOA  is another flop like Dia, Luo and will be dropped by many salons after they use it.

If majirel cant cover gray fully, I dont expect inoa will either!