I'm sure you've heard the buzz about 13-year-old fashion blogger Tavi. Now, just in case you weren't already feeling inadequate, there's 15-year-old Ava Anderson, beauty entrepreneur. The American teen has just launched her very own skincare line, called <a href="http://www.avaandersonnontoxic.com/default.aspx" target="_blank">Ava Anderson Non-Toxic</a>, which consists of a cleanser, toner, moisturizer, exfoliator, eye makeup remover and lip scrub (cosmetics are planned next!).

I have to hand it to the girl—she's taking a stand on something I was just chatting about with <em>FASHION</em>'s beauty ed yesterday: "greenwashing." The term refers to companies (and there are A LOT of them) trying to position themselves as "natural" and "organic," when in reality they're still full of toxic chemicals. (HUGE pet peeve of mine because it's both misleading and confusing for customers... and I think in the long run, detrimental for these brands.) Anyway, the inspiration for Ava's line came about when she learned that some so-called natural ranges were in the greenwashing biz.

So (as the name suggests), she decided to create a completely non-toxic line—all her products score a zero on the Environmental Working Group's <a href="http://www.cosmeticsdatabase.com/" target="_blank">Cosmetic Safety Database</a>.

My only hesitation with this company is that they seem to have some sort of Amway-style multi-level marketing thing going on. But it looks like you can order products from the site directly too <span style="text-decoration: line-through;">(and they ship to Canada)</span>. UPDATE: No word yet on Canadian shipping.

What do you think of this 15-year-old beauty entrepreneur?