As I was reading your post, before I came to your point about H20 and not visiting a store in my mall since I had braces, I laughed out loud at your comment!  OMG! Do you remember when they had the little bubble water features in the store fronts?  It was such a 90210 store.  I am so skeptical to have that on my beauty tick list.  I'm so sorry Michelle.  They are going to have to do A LOT to re-vamp their image.  Major campaigns.  I know you say they have a following.  But....I just never see them in any cutting edge mags, any advertorials---I know this is terrible because it should be all about the quality, but I would be kinda ashamed to own it!  And $50 ain't cheap.  I wanna see them prove their chops.  I want them to show ME what they've got that's modern and new and cutting edge.  Right now all I see is Donna and Dylan with scrunchies buying face masks.  xoxoxoxo