<a href="http://beautyeditor.ca/wp-content/uploads/ryan-reynolds-hugo-boss-fragrance.png"><img class="alignleft size-full wp-image-6203" title="ryan-reynolds-hugo-boss-fragrance" src="http://beautyeditor.ca/wp-content/uploads/ryan-reynolds-hugo-boss-fragrance.png" alt="" width="280" height="280" /></a><a href="http://www.wwd.com/beauty-industry-news/actor-ryan-reynolds-tapped-by-hugo-boss-2459601?src=nl/mornReport/20100212&amp;browsets=750786827566" target="_blank"><em>WWD</em></a> reports today that our very own <strong>Ryan Reynolds</strong> will star in the ad campaign for a new <a href="http://www.hugoboss.com/main.php?cid=zz&amp;lan=en&amp;from=hbcomOpener&amp;gotoURL=boss-black-man-fragrances_en_dsl" target="_blank">Hugo Boss</a> men's fragrance, called Boss. No word yet on when it will hit stores.

Are we happy about this? Maybe not if you read <a href="http://www.laineygossip.com/Ryan_Reynolds_walking_hand_in_hand_with_Scarlett_Johansson_in_New_York.aspx?CatID=0&amp;CelID=20011" target="_blank">Lainey</a>... her name for Ryan Reynolds is "Crusty." Ha! More <a href="http://www.laineygossip.com/Ryan_Reynolds_walking_hand_in_hand_with_Scarlett_Johansson_in_New_York.aspx?CatID=0&amp;CelID=20011" target="_blank">here</a>.

<strong>PS – Don’t forget to <a href="../2010/02/02/win-it-a-500-beauty-basket-from-fashion-magazine/" target="_blank">click here</a> for a chance to win a $500 beauty basket filled with the winning products from FASHION Magazine’s 8th Annual Readers’ Choice Beauty Awards!</strong>