Hi Kim and Eliana,
You aren't the only ones with the problem. I coloured my hair with INOA and it has been quite terrible. So not only am I having huge hair loss, but also my hair's turned wispy fine, and it looks straggly and terrible. Each strand has become thinner. I'm not having so much dryness, but that's probably because I've been super careful about conditioning and the works. The colour is fading out already (it has been barely a month!) and I can see gray roots. This is my first colour ever, and I'm so disappointed. It itched quite a bit during the application, and continued to itch for nearly 2 weeks. I think my stylist did a good job - he was properly trained and all that.
I'm through with INOA.