<strong>UPDATE: This contest is now closed. Thanks to everyone who entered!</strong>

As a beauty editor, you get to know that certain brands excel at certain things. For example, Lancôme makes the best mascaras, M.A.C and NARS always have the most cutting-edge colours, and Shu Uemura rules for false lashes and eyelash curlers.

And self-tanning products? Definitely L'Oréal Paris (as well as its sister brand, Lancôme).

The newest from L'Oréal Paris: <strong><a href="http://www.lorealparis.ca/_en/_ca/products/product-sheet.aspx?code=Sk9_12#tab:profits" target="_blank">Sublime Bronze Luminous Bronzer</a></strong>, a gradual self-tanning lotion that contains the skin-hydrating antioxidant vitamin E and light-reflecting micro-pearls for a bit of extra glow. Even better: it's quick-drying and transfer-resistant. I haven't tried it yet myself, but I also hear it doesn't have the usual icky self-tanner scent.
<p class="alert"><strong>Wanna try it?</strong> I'm giving away 50 (yes, FIFTY!) of them. All you have to do is <strong>sign up for BeautyEditor.ca's </strong><a onclick="javascript:pageTracker._trackPageview('/outbound/article/feedburner.google.com');" href="http://feedburner.google.com/fb/a/mailverify?uri=BeautyEditor&amp;amp;loc=en_US" target="_blank"><strong>email newletter</strong></a><strong> or </strong><a href="http://beautyeditor.ca/feed" target="_blank"><strong>RSS feed</strong></a> (if you're not already a subscriber), and then <strong>enter your name and email address</strong> in the box below. (If you're reading this post in a reader, click <a href="http://beautyeditor.ca/2009/07/19/its-a-mega-giveaway-win-one-of-50-loreal-paris-sublime-bronze-luminous-bronzers/" target="_blank">here</a> to see the box.)</p>
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This giveaway is open to Canadian residents only and runs until <strong>August 8th<span style="font-weight: bold;"> at midnight</span></strong>. One entry per email address.