Volume 03 // Number 1
February 2009
In this issue
Hi [firstname,fallback=friend],
DesignDetails: RIP
I wanted to send out this e-mail to let you know what’s happening with DesignDetails. If you recall we’re in the middle of the six part series dealing with the “Multi-Headed Monster.” The next installment in this series has to do with video, or more specifically using video on the Internet for your business. This topic has inspired me to take the leap and start producing videos as a means of communicating DesignDetails. And producing videos has made me reflect on some things.
But Wait, There's More!
I’ve been reflecting on the mission and purpose of DesignDetails as a whole. DesignDetails actually has a bit of a branding problem. Its titled “DesignDetails” so one would think that it’s all about design, right? Initially that was the idea but over the 2 years I have been publishing the e-newsletter the topic coverage has changed. The content that’s published each month is more about using the Internet, the tools it provides, and how to use those tools to communicate the service and value you have to offer people.
I’ve decided to take this opportunity to not only re-brand “DesignDetails,” but also put all of the content that I publish under this brand into its own website. I am removing my company brand, HamiltonBerchman Design Group, from that of the e-mail newsletter and digging the content out from my company website where it currently resides.
The new website is currently in development and will be launched sometime in March. It will continue to serve as a clearinghouse of information regarding tips, techniques and tools that you can use to get the most out of what the Internet has to offer you and your business. I hope to bring other voices to the table to share their expertise, and I encourage you to bring your voice to the website as well. You will have the ability to comment, question, and share beyond the initial blog postings.
So what is it called?
The title of the new brand is “We Speak Internet.” The Internet has a language all its own. The ability to speak that language is key to tapping into the power the Internet offers. We have some great ideas for the web site and definitely welcome your comments and questions.
Looking forward to launching soon.
Wrap up
That’s it for this month of DesignDetails. In fact this is it for DesignDetails, period. :-)
Let me know if you have any questions. I always welcome questions and feedback to provide value.
Are you facing a challenge or have a question relating to the Internet? Please share. I can answer your questions and share with everyone.
Do you know someone in need of expert help or advice with web communications? I always welcome your referrals of friends, colleagues, and family. And let me know if you welcome referrals as well.
I’ll talk to you again soon.
Bert Mahoney AIGA
Publisher, DesignDetails
Principal + Creative Director
HamiltonBerchman Design Group, Inc.
Director of Internet Strategy and Services
AIGA Santa Barbara
AIGA | the professional association for design