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Volume 02 // Number 12

December 2008

In this issue

  1. End of an Era?
  2. Breaking Down The Multi-Headed Monster
    Part 3 of 6
  3. Breaking Down The Multi-Headed Monster
    Part 4 of 6
  4. Find of the Month

Hi [firstname,fallback=friend],

End of an Era?

The end of my second year writing and publishing DesignDetails has caused me to reflect on this publication and where its headed. What topics I cover, how I distribute the content, its inherent value, even its name. Ultimately how can it provide more value to you and be of service?

I know we have a high readership open-rate. I am able to use tools that track the activity and record the data. Many people open this email and read some or all of it. I do get a few clicks on links I provide, and the number of interactions with readers are low. However, the quality of interactions with readers is extremely high. I have received good feedback about this publication and know that for some of you it provides value.

But I have been asking myself, how can I give people more value? How do I make this publication worth your time and attention and make it more engaging?

I have some ideas about what form this publication will take. The publication will still be around, but some things will change and in life a little change once and a while is inevitable. What I can say is that the new format will be unveiled next month as we continue our 6 part series below.

If you have any questions about any of the content, as always please feel free to contact me. I am happy to answer questions and be of service.

Let's get to it, here is DesignDetails...

Breaking Down The Multi-Headed Monster - Blogs: Part 3 of 6

Image of a dragon head

Blogging or, what I am going to focus on here, business blogging has been written about a countless number of times and does not need to be entirely re-hashed here. So, this may be brief but that is best. I will distill the core essentials of all that I have read and reviewed.
Read More »

Breaking Down The Multi-Headed Monster - Social Media: Part 4 of 6

Social Media. You may have heard of the term or not. You may be an avid user of one of more of these web sites providing social media services or not. If you are congratulations. If you are not, you need to get networked.
Read More »

Finally, Find of the Month

Every month I share an Internet destination that has some application to doing business, getting things done, or just plain cool. This month it's about saving ink and to do that you need EcoFont. EcoFont uses small 'holes' in the middle of letters to help save ink when printed. According to the web site one can save about 20% of your ink with this font.

Wrap up & Wishes

That’s it for this month of DesignDetails. I want to take a moment to wish you all a Happy and Healthy Holiday Season. The Holidays always remind me of what is truly important in life. I hope you have a relaxing and enjoyable time.

Let me know if you have any questions about any of this content. I always welcome questions and feedback to make this of value to you.

Are you facing a challenge or have a question relating to the Internet? Please share. I can answer your questions and share with everyone.

If you like this e-newsletter, consider forwarding to a friend. Thanks for spreading the word.

Do you know someone in need of expert help or advice with web communications? I always welcome your referrals of friends, colleagues, and family. And let me know if you welcome referrals as well.

I’ll talk to you again next month.
Bert's Signature
Bert Mahoney AIGA
Publisher, DesignDetails
Principal + Creative Director
HamiltonBerchman Design Group, Inc.
Director of Internet Strategy and Services
AIGA Santa Barbara

AIGA | the professional association for design

About DesignDetails

HamiltonBerchman's DesignDetails is a monthly e-newsletter of tips, thoughts, and useful resources related to using the Internet to do business.

About the Author

Image of Bert Mahoney

Bert Mahoney writes DesignDetails for HamiltonBerchman. He is the President and Creative Director of HamiltonBerchman and a Board Member of Santa Barbara AIGA. Bert has over 17 years design experience and 12 years of professional web-based communications experience.

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Please Note

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