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About DesignDetails

HamiltonBerchman's DesignDetails is a monthly e-newsletter of tips, thoughts, and useful resources related to using the Internet to do business.

About the Author

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Bert Mahoney writes DesignDetails for HamiltonBerchman. He is the President and Creative Director of HamiltonBerchman and a Board Member of Santa Barbara AIGA. Bert has over 12 years of professional web-based communications experience.

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Volume 02 // Number 07

July 2008

In this issue

  1. Happy Summer
  2. Not Up To Your Standards? Work Harder!
  3. Your Prefs, Client Prefs, and Deadlines
  4. Find of the Month

Hi [firstname,fallback=friend],

Happy Summer.

Hope your summer is going well. I am about to head out for a vacation to a dude ranch in Arizona with the family and looking forward to it. Hope you are finding time to recharge your batteries as well. Let's get to it, here is DesignDetails.

Not Up To Your Standards? Work Harder!

Image of the long road ahead.

People who produce work of a creative variety have a shared experience. Writers, designers, musicians, moviemakers, chefs, painters, et al. typically get into the game of creating for a living because they love to make things. They know what they like. They create because they love the process, the results, and want to make more of it.
Read More »

Your Prefs, Client Prefs, and Deadlines

Image of the "T" and the "I"

Many times in the course of working in a service business one works upon assumptions. You may know background information on a client and can perform many tasks based on what you believe to be your clients' preferences. These assumed preferences are based on your knowledge of the client, your history with the client, and past behavior of the client. All of these can allow you to make an informed, assumed, decision and carry out a plan, or a series of tasks.
Read More »

Finally, Find of the Month

Every month I share an Internet destination that has some application to doing business, getting things done, or just plain cool. This month it’s a fun one and very simple, bubblewrap. Remember when you were a kid and you would get your hands on the bubblewrap? How much fun was it to pop the bubbles? Well now you can do it on a web site. Be sure to click the checkbox on the bottom right of the screen for "manic mode."

Wrap up

That’s it for this month of DesignDetails. Let me know what you think of the new format, or if you have any questions about any of this content. I always welcome questions and feedback to make this of value to you.

Are you facing a challenge or have a question relating to the Internet? Please share. I can answer your questions and share with everyone—with anonymity of course.

If you like this e-newsletter, consider forwarding to a friend. Thanks for spreading the word.

Do you know someone in need of expert help or advice with web communications? I always welcome your referrals of friends, colleagues, and family. And let me know if you welcome referrals as well.

I’ll talk to you again next month.
Bert's Signature
Bert Mahoney AIGA
Publisher, DesignDetails
Principal + Creative Director
HamiltonBerchman Design Group, Inc.
Director of Internet Strategy and Services
AIGA Santa Barbara

AIGA | the professional association for design