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This document contains both a cover letter and a resume.
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Hello Bulletproof Team,

My name is Bert Mahoney. 
I drink bulletproof coffee every day and I'm writing to apply for the position of Creative Director. 
I discovered the position online and have read through your needs. I believe I have the perfect combination of experience and expertise needed based what you are looking for. 

I have extensive design and development experience working on all types of digital media projects: over 200 websites (e-commerce, news, community, education, storytelling, fundraising, etc.), digital marketing (responsive email and landing pages), banner ads, video streaming and now mobile apps. I also have extensive print design work including running photo shoots, press checks, and an incredible amount of customer service experience.

My design work started in advertising and editorial design (for print)— packaging and identity design followed that and then I moved to design on the web. That design experience over time is the foundation of my understanding people's interaction and response to design. It’s what informs me today when designing and developing of any type of media. This background affords me a reservoir of experience to tap into when working with clients.
 
All told I have nearly two decades design and development experience creating user experiences with digital media and the Internet. I’ve witnessed how transformative and instrumental design is in helping people have a rich digital media experience. And I am lucky to have seen the user's experience brought into focus on projects and taken them from good to great projects.

I would like to hear more about this role and how I might help. What are the biggest challenges for you when working to engage, entertain, inform and delight people with the use of design? Where is the biggest challenge? Where do you want to focus its resources when thinking about design? How do you work with clients to educate them on process, etc?

My resume is below for your consideration. 
I would like to speak with someone about the position and have a conversation to discover how I can help you.

Let me know if you have any questions. Look forward to hearing from you soon. 
Kind regards, 
Bert Mahoney 
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BERT MAHONEY

805.798.3430 
bert.mahoney@gmail.com
@berchman 

OVERVIEW

I am a technologist, designer and computer programmer. 
I have 20 years experience creating all manner of digital media on the Internet. 
My passion is helping people have a great online experience.. The question I constantly ask is, how do we best inform, facilitate, educate, delight and entertain the audience? 
My current focus is improving user experience by designing smarter, responsive digital marketing tools—websites, email, landing pages. These can be customized with programming and tailored by user behavior to deliver content and an experience that is relevant to them. All of this leads to measurable improvements in engaging with people. This type of work includes strategic planning, product and user research, visual design, fully responsive program- ming and robust analytics and reporting. 

EXPERIENCE

Senior Web and E-mail Designer / AGIA October 2013 – September 2015 My focus was in improving user experience by designing smarter, responsive digital marketing campaigns using email and landing pages. The campaigns were customized and tailored by user behavior to deliver content relevant to them. This all lead to measurable improvements in engagement with people. We used a full suite of analytics tools to measure A/B and multivariate testing. This type of work includes strategic planning, product and user research, visual design, fully responsive programming, and a robust analytics strategy including implementation, testing and reporting. 
Creative Director and Developer / Berchman.com
January 2005 - Present
I started Berchman.com to help solve business communications challenges related to the Internet. This includes web consulting, web design and web development to clients worldwide. I have worked on over 200 different Internet projects including websites, analytics, email marketing, landing pages, video, and custom programming for clients in many different industries including technology, design, advertising and many solo entrepreneurs. I’ve successfully man- aged many large projects remotely with clients and team members distributed worldwide. 
Director of Communications / The Thacher School
February 1999 - June 2005
Creative direction and design of all institutional communications (print and web) for Admissions, Alumni, and Administrative offices including monthly magazine, website, and all periodic communications. Creative Director and Lead Designer for The Campaign for Thacher, the school’s $80 million dollar Capital Campaign. Faculty Advisor to the student yearbook, El Archivero, mentoring students in graphic design and photography. 
IT and Production Manager, Web Developer / JDA, Inc.
May 1996 - February 1999
Managed 10 workstation design studio and all digital assets including file servers, backups and digital archives. Lead designer and lead developer for all website projects. With print I developed production pre-press standards and processes sought by commercial printers for their high level of excellence so they could distribute to their clients for better project submissions.

EDUCATION & AWARDS

Bachelor of Science Degree : Information Science : Hartwick College
Bachelor of Arts Degree : Fine Arts : Hartwick College

American Web Design Awards 2012
My work for Access Communications website received an award.

Library Collection Award : Stevens-German Library : Hartwick College
Painting selected from annual student art exhibition by a faculty for placement permanent art collection.

PROFESSIONAL MEMBERSHIPS

AIGA
American Institute of Graphic Arts, The professional association for design.