Design Matters—Episode 4

Introduction

Welcome to Design Matters on the Cubicle Escape Pod. My name is Bert Mahoney. I design websites and printed materials that enable any organization to reach its audience. I'm principal and creative director of HamiltonBerchman Design Group, Inc., a company I started in July of 2005.

This fourth installment of Design Matters is the first of a series focusing on do-it-yourself design titled, “Get it together”

This is the first in a series of installments I will be talking about how to handle simple design projects if you don't have the budget to hire a professional designer.

Before you start any project you need to have the answers to the following questions. This is true if you are working with a designer or going it alone.

(Series of questions)

Once you have these questions answered you are ready to begin designing your piece of communication.

Typography and typesetting. Fewer typefaces are better.

Color and emotion. Evocative can do quite a bit for promotions and marketing.

Next time on DesignMatters I'll talk about do-it-yourself design. What if you don't have enough money to hire a designer? I'll give you some things to consider if you are going to do-it-yourself.

For the cubicle escape pod this is DesignMatters I'm bert mahoney of HamiltonBerchman Design Group Inc.

Bert Mahoney

2006-02-09T09:36:09

Bert Mahoney